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Advertising: HeadOn
A "medical" product known for its annoyingly simple commercial. Literally, the entire commercial was as follows:

HeadOn, apply directly to the forehead.
HeadOn, apply directly to the forehead.
HeadOn, apply directly to the forehead.
HeadOn is available without a prescription at retailers nationwide.

The notorious advertisement, which first aired in June 2006, stemmed from Better Business Bureau objections to the earlier ads' claims of "fast, safe, effective" headache relief. In reality, the product is little more than a wax stick with extremely low concentrations of various plants, and is sold as a homeopathicnote  remedy.


Tropes present:

  • Beige Prose: What does this product do? It's an Enforced Trope: Since it's just a stick of wax that has absolutely nothing clinically proven to cure anything, they are not legally allowed to say that it does anything at all.
  • Broken Record: HeadOn, apply directly to the forehead.
  • Department of Redundancy Department: HeadOn, apply directly to the forehead.
  • Follow the Leader: A self-inflicted example; the same company also made FREEdHem hemmorhoid cream, which was advertised in the same way (first "FREEdHem, the only one-application hemorrhoidal cream", then "Freedom from hemorrhoids, FREEdHem hemorrhoid cream"), and ActivOn, RenewIn and PreferOn, which weren't.
  • Madness Mantra: Needless to say, this commercial drove a lot of people insane.
  • Magic Feather: If you're susceptible to the placebo effect, maybe this product might work for you. However, given you've probably just read this very page debunking the product, that no longer applies. The human mind is funny, isn't it?
  • Rule of Three
  • Self-Deprecation: Eventually they wisened up to the mass's opinions about the commercial and had it get cut off for someone to come in and point out how annoying they are, but still commending the product.
  • Side Effects Include...: The unusual format of the ad was caused by obligations not to claim that HeadOn actually worked.
  • Viewers Are Goldfish
  • What Were They Selling Again?: Odds are, if you didn't read the description for the page, you'd have no idea of what HeadOn actually is. Besides the fact that it's applied directly to the forehead. Given that it's an inert stick of wax, that was probably intentional.


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