Prior to awareness campaigns of the 1980s, a child "physical abuse"-type promo was often played for laughs. More common with regional promotions that had their own syndicated TV programs, a heel wrestler or tag team would seriously and in a normal but concerned tone of voice deliver a promo recounting a supposed meeting with a sad-eyed boy or girl, who is crying because (s)he can no longer take his/her father's physical abuse, the wrestler then asking the child if he'd go live with his/her mother to which the boy claims she beats him/her also, then asking who he'd like to live with, to which the kid says, "I wanna go live with (whatever face wrestler/tag team said heels are currently feuding) ... because he/they don't beat nobody!" ... with the heel wrestler's demeanor suddenly turning from somber to mocking as he delivers the punch line.
Toward the end of 2005, Raw wrestler Shelton Benjamin began losing most of his matches. It wasn't long before his overbearing "Momma" (actually actress Thea Vidale in "granny" glasses and a muumuu) showed up on television to reprimand him, threatening to beat him (just as she supposedly did when he was a boy) if he didn't start winning matches. Benjamin began cheating to win or allowing Momma Benjamin to cheat for him, thus turning heel.