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ARG: Pronunciation Book
Please help me escape from this place

Pronunciation Book is an ongoing ARG that, although starting in 2010 was not known to the public until July 9th, 2013. The original videos simply involved a strange male voice teaching people how to pronounce words in the English language. However, the video "How to ask for help in English" simply consisted of the above mentioned quote. After this, the following videos all contained no information on pronunciation, instead containing cryptic messages leading to a 77 Day countdown ending on September 24th, 2013.

As it turned out, the whole thing was about the end of infamous twitter spam account Horse_ebooks. And the beginning of a new site named Bear Sterns Bravo.

Currently Needs Wiki Magic Love

Pronunciation Book contains examples of:

  • Arc Number: 77 of course.
  • Arc Words: Something is about to happen in 77 days. Since the beginning of the countdown, this message has appeared at the end of every video since.
  • Wham Episode/Gainax Ending: Horse_ebooks
    • How to Pronounce 36. After the entire countdown had consisted of videos of only one or two phrases, 36 unleased an entire speech, and the fans did rejoice.
  • The Wiki Rule: Over here.
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