* EightPointEight: From Gamespot themselves. The reviewer gave the game a 4.5 out of 10.
** At this point, the game has received scores from Gamespot's 4.5 to Eurogamer's 9 and almost everything in-between. And it seems that [[LoveItOrHateIt most of the things negative reviews find bad about the game, the positive reviews love!]]
* AlternateCharacterInterpretation: It's ambiguous as to whether the Prepper is a genuine good Samaritan who thinks the best way to help survivors is with "tough love", a pragmatist who considers his relationship with the survivors as a "you scratch my back and I'll scratch yours" type of deal, or a outright ManipulativeBastard who's only in it for himself, sending out survivors into the zombie-infested streets and looting the resources they bring back when each of them inevitably dies. John Dee's Black Prophecy even warns of a "Beast with a Thousand Eyes" (seemingly in reference to the Prepper and his city-wide CCTV system) who "speaks your demise", which can be interpreted as anything from "the Prepper is secretly using you until you die" to "don't listen to the Prepper's well-meaning but misplaced fatalism, there is still hope".
* CrowningMusicOfAwesome: "God Save the Queen"
* DemonicSpiders: ''Any'' zombie, really, since they can grab you and kill you instantly provided that you aren't at full health. But the nastier ones:
** The armored zombies. They have helmet protection, which takes around three hits from the bat to remove, and have body armor that protects them from all forms of attack short of explosives. Finding them amongst a group of other zombies is a nightmare.
** Exploding zombies, ones wearing propane tanks on their backs and gas masks on their faces. Sure they [[FridgeBrilliance can't bite you and make you a zombie]], but when they die (if it's not a super precise headshot), they explode, so killing them with the Cricket Bat is ''not'' an option.
** Spitting zombies. They have more health than the average zombie, and they can spit acid at a distance. Not too cumbersome when facing them alone, but amongst a horde, they're insane.
** Red zombies. Much faster than the typical zombie, and they can almost kill you in one hit! Act fast!
* FridgeBrilliance: And [[FridgeHorror Horror]]; The Ravens of Dee's ShortLivedAerialEscape is cut short by the [[http://en.wikipedia.org/wiki/Ravens_of_the_Tower_of_London ravens of the Tower of London]] flying into the rotor. According to superstition if the raven's were to die or fly away from the tower the Crown and Britain would fall. The game just needed to make it clear that things are screwed.
* GoddamnedBats: The rats and crows can make people pointlessly paranoid, since they can be detected with the Prepper Pad which would give the impression that there are zombies nearby (especially if they're in large groups). And what they drop isn't really worth grabbing anyway.
** A player-induced one in any empty zombified survivor. More experienced players farm places they've been to to hunt down zombie survivors for supplies, and the likes of the empty ones show up, occupying the position in the map that a perfectly good survivor could take instead!
* GoodBadBugs: There's a way to [[spoiler:duplicate your items, such as ammo and health kits, thanks to switching from the storage locker in the safe room to your backpack upon exiting said locker, and touching the empty area on the right in the backpack inventory.]]
** Patched now, unfortunately. But there's another one where the supplies in Brick Lane Market's street keep respawning even after you loot them.
* HarsherInHindsight: At one point in the game, the Prepper says that he'll stick by the player no matter what. This becomes downright sad when [[spoiler:the Prepper discovers that the player has been working with the Ravens of Dee and very angrily feels betrayed. He even threatens to ''kill the player himself'']].
* LoveItOrHateIt: The critical reception of the game. Most of the things that the negative reviews found bad about the game, the positive reviews loved.
* NarmCharm: "God Save the Queen" playing in the trailer.
* PortingDisaster: The PC version doesn't have multiplayer or online features (i.e. player zombies), and it only has resolution and [=VSYNC=] when it comes to graphical options. The game also suffers from a serious crash just before fighting the first teleporting zombie, which was never patched or fixed.
* ScrappyWeapon: The planks. Often too useless to carry around, the times when one actually does hold the line rarely involve doors, and there's hundreds lying around.
** Animal meat and food in general fall into this too, when they take up too much space and the health they provide are insignificant (the meat can actually ''decrease'' your health too!).
* SequelDisplacement: Yes, this is a sequel. Namely to ''Zombi'', the first game ever published by Ubisoft. This would also mean that the ports qualify as a RecycledTitle.
* ThatOneLevel: [[spoiler:The "Arena", where all of your weapons are removed, you are only provided with a pistol and a few bombs, and the place is crawling with armored zombies.]]