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%%The purpose of this page is to list the things that are subjective, in other words, that you might not agree about. Do '''NOT''' delete entries here just because you feel differently. If you believe that an entry on this page is based on something is that is factually untrue, take it to the discussion pages and sort it out there. Admin warning.
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* AccidentalInnuendo: In "Justin's Little Sister", Alex blatantly admits to her mother that the idea of her parents [[GRatedSex canoodling]] grosses her out more than the idea of [[RelationshipWritingFumble going out with her own brother]]. This scene can be considered [[AccidentalPublicConfession the turning point]] for many fans of the show, as from this point on you were either a Jalex fan or you weren't. Note that is not a case of ThatCameOutWrong, as neither her or her mother saw anything wrong with this.
** Perhaps not-so-accidental: in "Helping Hand", after Max 'invents' his toothbrush/backscratcher, Jerry and Theresa have a conversation debating how unfair their 'backscratching' is in bed. Jerry accuses Theresa of pretending to be too tired to 'scatch his back' and she accuses him of not returning the favour, stating "It's just scratch, I'm done."
* ActorShipping: Most people out there think that SelenaGomez and DavidHenrie look cute together. In a round-about way of avoiding {{squick}}, many fans who can't stomach their [[BrotherSisterIncest character pairing]] resort to shipping them in real life instead while watching the show.
** In a recent interview, her perfect guy description basically was the impersonation of David, physic and personality likewise: "My color of hair. I don't know, i've never been attracted to someone who doesn't have brown hair. Tall, cause I like to feel short. I don't like to feel taller than someone, and I do like to wear heels so someone has to be taller than me. Green eyes because I don't have green eyes and I think they are very pretty. Muscular, kind of. Or between. I dont like them to be too muscular, but I want them to take care of me. Uh, scruffy. I kind of like a little scruff. Goofy and a little serious because I love to have a good time but I also like someone who can have an intellectual conversation."
* AlternateAesopInterpretation: Alex is very prone to this.
* AlternateCharacterInterpretation:
** Alex, Type IV AntiHero, or Type IV AntiVillain?
*** Alex enjoys fighting with Justin and teases him relentlessly, mainly because she wants to get his attention and seeks his acceptance. This is heavily implied in some episodes like "Dollhouse", where she laughs and jumps happily when Justin yells at her, saying "there's the fight I was looking for!", then hugs him, and ''Art Museum Piece'' when she wants him to say that her work ''is cool''. This interpretation of Alex was pretty much made canon with the episode "Delinquent Justin", where Alex reveals her plan to keep Justin from leaving and going to college. This showed that Alex has spent ''at least'' the last 4-5 years of her life wanting Justin's praise and attention, most of her schemes are simply trying to keep it.
** Also, is Justin really the sweet nerd he appears to be, or one of the show's biggest {{manipulative bastard}}s. He puts on an act that he is always punished and Alex gets away with everything, but in every episode Alex will get in trouble even unfairly, and he will usually be pardoned since he is the good kid.
* AssPull:
** The "Werewolves Vs Vampires" episode ends with [[spoiler: a never-previously-mentioned mutual weakness between vampires and werewolves, that if Vampires bite Werewolves, they lose their humanity and become full-wolf, while if a Werewolf scratches a vampire, they lose their powers and rapidly age. This pretty much comes out of nowhere to justify breaking up both Alex and Mason AND Justin and Juliet, and easily weakens any emotion that could have been in the ending when this happens.]]
** [[The Finale ends with Justin winning the Wizard contest, and depending on your view on if Alex is a DesignatedHero or not, that seems like a reasonable ending. Except, it turns out he only won because Alex went back to help him after he got stuck on a branch (somehow, given how flimsy the branch looked, its amazing he couldn't have broken free from it himself), and so he hands her the title of Full Wizard. OK, less reasonable and definitely feels like CharacterShilling, but OK. But then, Prof. Crumbs announces out of nowhere that he's retiring, and hands his power over to Justin, allowing both Alex and Justin to ultimately keep their powers, while Max gets to inherit the family sandwich shop, meaning they all get a happy ending, but each without any build up to justify it.]]
* BaseBreaker: [[DudeNotFunny M]][[TooDumbToLive a]][[MoodDissonance x]].
* BizarroEpisode: "Wizards vs Finkles", "Dad's Buggin' Out". A lot of the filler episodes qualify actually
* BrokenBase: Alex is either an unlikable {{Jerkass}} or the [[MagnificentBastard only reason to watch the show.]]
%%Do not put Character Alignment back in, as per "The Great Character Alignment Debate"%%
%%Do not add Gorog as a Complete Monster, as per the cleanup thread%%
* CreatorsPet: Mason. No matter what he does, Alex will always take him back.
* CrossoverShip: Alex/[[ICarly Sam Puckett]], Alex/[[SonnyWithAChance Sonny Monroe]] , Alex/[[TheSuiteLifeOfZackAndCody Zack Martin]]. The latter is actually plausible since the two characters have met in-canon.
* DesignatedHero: Max once summoned monsters to kill people, and they did, all to get Justin in trouble. Mason once ate Dean. Both got away with it.
* DesignatedVillain: Despite being the main character, Alex is this for many episodes, not that she does not indulge in bad behavior. The girl cannot breath without being treated like she is the Anti-Christ. Some of the most infamous examples include "Alex's Logo", where Alex is enchanted into speaking what is on her mind, and is punished for it, or "Re-Test", where Alex is entirely blamed for Aunt Megan's actions, instead of Aunt Megan. This gets especially bad during the finale when [[spoiler:Alex convinces Justin and Max to give up their powers in order to save Harper and Zeke. After losing their powers, Justin and Max become extremely abusive towards Alex, and are portrayed in the right for doing so. The fact that they were willing to let people die is never acknowledged.]]
** Harper actually calls everyone out on this in the reunion special, saying they should love Alex for who she is and not constantly expect her to change.
** Stevie. Why would allowing all wizards to keep their powers be a bad thing? This question is never answered. WordOfGod said ''If you can't see what was wrong with Stevie's plan, maybe you have a little evil in you yourself''. [[ShrugOfGod In other words,]] yes, because if [[http://en.wikipedia.org/wiki/Martin_Luther_King_Jr Stevie]] had [[http://en.wikipedia.org/wiki/I_Have_a_Dream spoken up]] the lives as a wizard [[http://en.wikipedia.org/wiki/Racial_integration would be very different]].
** There is the question of whether or not she wants to help everyone or just keep HER powers. The problem would be that regardless of how selfish or selfless her motives were, her plan would be beneficial for other wizards. It is also implied that one of the major factors of the competition is WithGreatPowerComesGreatResponsibility, so if a ton of irresponsible wizards kept their powers, it would cause catastrophic results. Moreover, as revealed in the Floor 13 arc, when wizard siblings use magic together, their power is greatly amplified. A bunch of delinquent wizards is one thing, [[TheEndOfTheWorldAsWeKnowIt but a family of bad wizards working in unison...]] In addition to all this, there'd probably be a wizard energy crisis. Magic has been treated as a form of energy in previous episodes, so an increase in the amount of people using magic at once would cause an increase in costs, more spells being glitchy and more frequent magic 'blackouts'. So Stevie's plan was strongly impractical. That said, it still doesn't justify ''turning her to ice and then smashing her on the floor''.
* DieForOurShip: Mason is starting to get this treatment from Jalex fans. Same for Harper, but, since her obsession with Justin has been diminished, she is apparently much more likable now. Fortunately for Juliet, she is the EnsembleDarkhorse, so she has been saved from this.
* DudeNotFunny: Max is the reigning king of inappropriate comedy timing. The newer episodes tend to fall under this, though when you realize that the {{Flanderization}} of the characters is at its ''highest point ever'', you have good reason to think so.
** Stevie's death anyone? A laughtrack is played!
* EarWorm: The movie's theme song. ''Oh, oh, ohhh, it's magic! You know''.
* EnsembleDarkhorse: Stevie. Zeke and Juliet too, which probably led to their increased role and further appearances in the show.
* FamilyUnfriendlyAesop:
-->'''Alex:''' I was starting to think that telling the truth was better, but then Justin's lie fixed everything.
** Plus the {{Aesop}} of the movie seemed to be "No matter how hard you study and work, the people with natural talent will always kick your ass."
** In the most recent episode, going outside the rules to do what you feel is right results in you receiving the harshest punishment you can get. Also includes the one time the laziest person wants to do something, it's wrong.
** ''Alex vs Alex'' taught us that you don't have to mature or grew up as long as you still have friends who are willing to put up with your antics.
* {{Fanon}}: A good half of the fandom believes that someone is adopted. The most accused of this fate is Justin, because he doesn't look Latino like Alex and Max. The three kids are Latino and Italian, Justin simply inherited his looks from his father. Not to mention Justin was ripped from existence in [[TheMovie the movie]]. This infers that if anyone were to be adopted, it would be Alex. The reason she didn't get taken away was [[HandWave hand waved]], leaving it up to fans to debate.
** It's actually because the Family Wizard is immune to the effects of the spell, and Alex had, by the climax of the movie, become the family wizard, and thus Justin was next in line to be ripped from existence.
** A much common fan theory is that Stevie is a lesbian. There's nothing ever to refute it in canon and the character is AmbiguouslyGay
* FanonDisContinuity: "Alex's Logo" is despised for its mean-spirited nature. It also confuses fans because David Henrie wrote the episode and made his character an unlikable prick.
* FanPreferredCouple:
** [[BrotherSisterIncest Justin]] [[IncestYayShipping and]] [[BrotherSisterIncest Alex]]. The last movie suggests that even the producers might have become [[PortmanteauCoupleName Jalex]] fans. (Along with almost every fan of the show.)
** This carries onto the crew as well. Justin's actor David Henrie recently stated the ending to "Wizards vs. Werewolves", which ends with Justin and Alex's first loves being killed off, leaving them heartbroken and leaning on each other for support, along with a questionable dialogue consisting of ''We're not normal people...'', is his [[DieForOurShip favorite ending ever]].
** SelenaGomez (Alex) declared that her favorite scene from the movie is the campfire scene, which is the most ''[[NoYay suggestive]]'' and intimate scene between Justin and Alex ever, saying that ''it's a real moment between a brother and a sister''. What she meant by ''real'', it's up to fans to decide...
** She has said on more than one occasion that the campfire scene is also David's favorite scene in the movie as well.
** The creators admitted that they have known about the [[{{Fandom}} Jalex fandom]] for a long time now, way before the movie came out. So in theory, they introduced huge amounts of [[BrotherSisterIncest Justin/Alex]] in the movie with full intentions on what they were doing, knowing it would provide [[ShipTease fuel for the majority of the fans' ship]]. One could even speculate that all the innuendo in those scenes aren't just [[NoYay the fans' wild imagination]], it was actually ''[[{{Subtext}} real and there]]''.
** It's almost beyond being subtext at this point. In the most recent episode, there's a sweet little scene near the end where Justin basically says that Alex completes him and that he misses her. She says that she misses him too. That's about as close as you can get to saying I love you without actually saying it.
** Even though Harper and Zeke are together, fans like to pair her with Max instead.
* FetishRetardant: Kelbo in his Shakira outfit.
* FoeYay: Alex and Gigi.
** FoeYay: Justin's and Alex's teasing sibling rivalry becomes harsh and very bitter at times, especially in the third season. And this makes their heartwarming moments much more unusual. "Eat to the Beat" is a good example.
* HarsherInHindsight: After Ian Abercrombie's death, Professor Crumbs [[spoiler:retiring the Headmaster of [=WizTech=] position to Justin seems a little bit more difficult to watch.]]
* HilariousInHindsight: The show was originally conceived with Justin and Alex being friends instead of siblings, the UnresolvedSexualTension between the actors '''and''' the characters they play [[EveryoneCanSeeIt is almost visible from space]], 'Jalex' is the preferred ship for most fans - and now, in RealLife, SelenaGomez is dating [[Music/JustinBieber a boy named 'Justin'.]]
** The other ship that involves Alex is with a guy named Mason. Alex/Mason. [[VideoGame/CallOfDutyBlackOps Think about it for a while]].
** In the Season 2 episode, "Future Harper," the Russo kids confront a fantasy author writing about their lives who turns out to be an adult Harper, come back in time because books about wizards are no longer that of big sellers in the future due to the existence of wizards being public knowledge. While she won't give details, she does go so far as to say that it's the fault of someone in the room; all three Russo kids immediately assume this means Max. (Yes, including Max himself.) After the two-part Season 3 finale/Season 4 premier, Max is the only one of the three kids who ''doesn't'' expose wizards in Crumbs' secret test.
*** Also in "Future Harper", there's a quick joke where Future!Harper asks Alex what's wrong, prompting "Did Mason break up with you?" Alex, having not yet met Mason, pauses and asks "Who's Mason?" Fast forward a few seasons to Alex's werewolf boyfriend.
* HollywoodPudgy: {{Averted|Trope}} with Harper, played straight with Jerry. Harper would qualify as fat in most TV series (although nowhere else) but not even [[AlphaBitch Gigi]] ever brings it up. Not necessarily averted, they seem to find some occasions to hint at Harper's pudginess. Example: Baby Cupid, Justin couldn't push Harper in her chair no matter how hard he tried. (whether or not this was a joke about Justin being weak or Harper being fat is up to the viewer).
* HoYay:
** There seems to be some between Justin and his dad (after all, Justin is his favorite). More noticeable is the amount between Max and his Conscience--he and his Conscience were wrestling [[NotWhatItLooksLike (which looked very suggestive)]] and his Conscience has even sat on his lap. It probably doesn't help that his Conscience is played by Moises Arias, Jake T. Austin's (the actor who plays Max) best friend in real life.
** Max and Mason have quite a bit, too, especially from Max's side. It seems like at first he's just trying to get on Alex's new boyfriend's good side, but then Mason breaks Alex's heart, the rest of the family hates him, and...what's this? Max is following him down the street? Mason tries to convince him that maybe they shouldn't keep hanging out, Max debates being hurt over it and then pretty much just ignores it? Yeah. There's something there. And it seems one-sided until the end of the movie, when Max is howling from the top of the castle and Mason returns. And Max nearly cries. And...it's just all kinda weird, really.
** Then there's the episode where teenage Max and Justin wrestle each other... resulting in lines like this:
-->'''Max:''' Give up yet?\\
'''Justin:''' Of course not, I'm on top of you.
** Alex and the Tutor. Alex wanted to befriend that girl so much that she fought with Justin (who wanted to ''date'' the Tutor) for an entire episode, like two beings that fight for the same love partner. It didn't help the fact that, at the end, the Tutor reveals herself to be an elf, explaining to them that "[[GettingCrapPastTheRadar everyone loves elves]]", which validates the insights regarding Alex's [[LesYay true intentions]].
** Also there is quite much of this between Zeke and Justin, too, with more on Zeke's part. When Alex tells him that Justin doesn't want to be his partner anymore, he almost has a breakdown.
-->'''Zeke:''' Goodbye, old science partner. If that water powered engine doesn't make you happy... you know where I'll be. In the library, reading comic books.
** Alex and Stevie. And occasionally Harper, which turns "Third Wheel" into a LoveTriangle.
** The final scene in ''Wizards Return''. the second movie, where Alex says, to Mason's dismay, that Harper is the one person who has always accepted her for herself and that even if her powers are taken away she'll still have Harper, is as close to an open declaration of homosexual love as we're ever likely to get on a Disney show.
* IncestYayShipping: Jalex (Justin and Alex who are brother and sister) is the most popular ship for ''Wizards of Waverly Place''. It may also be a case of GettingCrapPastTheRadar.
* JerkassWoobie: Alex, in TheMovie.
* LauncherOfAThousandShips: Alex. In addition to the huge Jalex community, Alex is shipped with Harper, Max, [[ScrewYourself Alex herself]]. Juliet. Dean. Stevie. Mason. Zeke. Theresa. Basically anyone who ever comes onto the show.
** [[ICarly Sam]] and [[TheSuiteLifeOfZackAndCody Zack]] (in another shows).
* MagnificentBitch: Alex Russo at her best (or worst) moments.
* MindGameShip: Expect mind games to be played between Justin and Alex in almost ''any'' episode you watch.
** A great example of this aspect of their relationship is in "Fairy Tale". She acts really nice to Justin to get a role in his play, and when that doesn't work, she flat out uses mind games to trick him into getting it.
* MisaimedFandom: Regarding Justin's and Alex's relationship. Although the fandom might have made itself misaimed for noble purposes.
* NightmareFuel:
** A 2198-year old creepy woman lurking around in the woods. Not to mention she's pretty much stalking her ex-boyfriend, watching him from the shadows.
** Alex's utterly ''morbid'' 'Pancake Monster' voice... -shudder-
** For some children, the vampire Juliet turning into a giant bat or the werewolf Mason growling and howling at the moon is this.
** One of Juliet's early episodes made it clear that she normally looks like a rotted corpse who needs to drink blood to regenerate herself.
** [[spoiler:Stevie getting [[FateWorseThanDeath turned to ice]] and [[FamilyUnfriendlyDeath shattered]].]]
* NoYay: There can't be many fans left out there that do not see [[http://www.youtube.com/watch?v=uxEPOEIav1c the brother-sister conflict slash uncomfortable romantic flirtation]] between Justin and Alex.
* PortmanteauCoupleName: [[FanPreferredCouple Jalex (Justin/Alex)]] -- Your Squick May Vary. Also, Marper (Max/Harper)- apparently this is rubbing off on the fans more than the OfficialCouple, Zarper (Zeke/Harper), Alason (Alex/Mason), [[HoYay Jax (Justin/Max) and Halex (Alex/Harper)]]- two of the most popular same-sex pairings.
* RelationshipWritingFumble: Inadvertently or otherwise, the writers have added heaps of Incest Yay to Justin and Alex's sibling relationship. Consequently, Jalex is the FanPreferredCouple of the show. In a Disney show. For children.
* ReplacementScrappy: Maxine(Max in a little girl body) to fans of Max's actor, the temporarily absent Jake T. Austin. This is a very unsual case, since they are technically the same character.
* TheScrappy: [[StrangledByTheRedString Mason]]. Many fans don't like the way Alex acts so different when he's around, not to mention how he was a {{jerkass}} [[StalkerWithACrush stalker]] in "Wizards vs. Werewolves", "killing" Juliet and effectively rendering both Justin and Alex heartbroken for the majority of Season 3. Most people who like him are either [[PortmanteauCoupleName Alason]] {{shipp|ing}}ers, or they just think Gregg Sulkin is cute.
** Max to some people, though [[RescuedFromTheScrappyHeap Season 4 seemed to make people like him a lot more]].
*** Max's conscience however is not really liked by anyone since his whole existence was just a reason to put Moises Arias on the show.
* ShipSinking:
** Whether the creators have been [[ExecutiveMeddling asked to do this]] or they've just done it because they are a little scared by the size of the Jalex fandom, Justin/Alex seems to be {{Jossed}}, especially in the 3rd and 4th seasons. With the exception of two or three tender moments, Season 4 is almost void of Alex/Justin scenes, compared to the first and the second season, which was almost literally ''every'' episode.
* SpecialEffectsFailure: Especially in the first two seasons when it was obvious the "special effects" were little more than cut-and-paste [[GISSyndrome Photoshop effects]].
* StrangledByTheRedString:
** Mason and Alex. Literally together for only an episode before Alex was 'in love' with him. Then you were supposed to be sad for him when he gets turned into a wolf, after he flat out tried to ''injure/kill'' Justin and Juliet ''for no apparent reason''.
** Meanwhile, Alex seems to not care that Juliet and Justin's lives are in danger ''at all'', although this is can be attributed to bad writing.
** In true StrangledByTheRedString fashion, Mason was [[StatusQuoIsGod killed off]], and most of the fandom believes this is because the relationship [[DieForOurShip can't compete with]] [[BrotherSisterIncest other possibilities]].
** And then later, due to ExecutiveMeddling, he was brought back again. The strangling continues.
* TastesLikeDiabetes: ''Alex'' of all people, in "Positive Alex".
** Alex and Mason's relationship. Apart from the fact that the whole thing is just a StrangledByTheRedString case, their supposedly "perfect couple" image comes off as downright cheesy.
* TearJerker: At the end of TheMovie, when Justin [[spoiler:loses his memory]], Alex [[spoiler:starts crying and tells him her true feelings]], [[CrowningMomentOfHeartwarming things that she wouldn't normally say]]. [[http://www.youtube.com/watch?v=vRMy50F9fF8&feature=related The scene can be seen here.]]
** During the whole "girlfriend's been kidnapped by a mummy" fiasco, and later when Juliet becomes an old lady. A few of the moments where Justin was on the verge of tears would have come across as cheesy, except that ''dammit David Henrie can act''.
*** From the same episode, Mason becoming a real wolf, especially the ending where Max howls to wolf!Mason from a distance.
** In the GrandFinale, during the [[spoiler:montage where the viewer sees the three Russo siblings attempting to work to get the sub shop back in business. They slowly soften up to each other after having been at each other's throats for having thought that Alex got them disqualified from the wizard competition. Eventually, they all work well together, bring in enough business, and bring their parents back.]]
* TrueArtIsAngsty: The motif of most Jalex shippers. ''Don't'' expect a good Jalex fanfic to have a happy ending.
* UnintentionallySympathetic: Stevie. See DesignatedVillain above.
* VillainDecay: The mummy isn't nearly as badass as he was at the end of the Chronicles of Moises arc, and his defeat is ridiculously easy.
* WhatAnIdiot:
** Max releasing all the monsters into New York City so Justin will be shown up and not the best wizard in the family when he tries to catch them all and fails. TooDumbToLive and {{Flanderization}} doesn't even to begin to cover just what an idiot Max has become.
** Alex for not figuring out that Stevie was a wizard in the first episode in which she appeared. Why should she have figured it out? Because when Alex talked to the posters of Justin, they said they promised they wouldn't rat out the person who posted them, which means the person who posted them must have communicated with the posters, something no mortal could have done.
*** Meh, I see it as bringing the posters to life was just one way of viewing the "memories," for lack of a better term, of the room. I imagine why she brought the posters to life to view the "memories" was because she's Alex and it sounds more fun to bring to life a bunch of posters to tell you what happened than to just view it through a mirror or another object.
** [[spoiler:Justin reveals to the government agents that he's a wizard and the location of the portal to the Wizard World. He does it because they convince him there will be an alien invasion, complete with a tape of aliens discussing battle plans in a language, Justin MADE UP HIMSELF. He doesn't even acknowledge the FridgeLogic when Alex points it out to him. The agents have to flat out tell him that that they tricked him.]]
* WhatDoYouMeanItsForKids:
** This show is recently pushing the limits on what can be shown on DisneyChannel due to some content (werewolves, vampires, Alex's AntiVillain tendencies).
** They've also killed off quite a few characters (such as Stevie) and react rather coldly to their deaths--they go on as if nothing ever happened and really don't seem to care.
** The dark angels who wanted to invoke some sort of Apocalypse, before they got there halfway.
** Don't forget that that same episode had Max maliciously turning the girls from the sleepover into fruit the family was going to eat. The final scene is the family listening to the fruit tell jokes. The audience is left to assume they changed them back to girls and wiped their memories or something, but there was some pretty dark humour in that scene, when Jerry practically threatened to put them into a blender.
** There's a very dark sense of humor always underneath the surface, [[StalkerWithACrush certainly]] [[StepfordSmiler where]] [[ButtMonkey Harper's]] [[HilariouslyAbusiveChildhood characterization]] is concerned, and the relations between Theresa and Jerry, or the parent Russos and their children are concerned. The dysfunction is often {{Flanderiz|ation}}ed and/or PlayedForLaughs.
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