!! For the video games, see YMMV/WWEVideoGames
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The following tropes have their own subpages:
* [[Shocking/{{WWE}} Shocking Moments]]

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* ArchivePanic: ''Wrestling/WWERaw'' has over 1200 episodes, ''Wrestling/WWESmackDown'' over 1000 episodes, ''Superstars'' over 380 episodes, ''Wrestling/{{WWE NXT}}'' over 340 episodes, and ''Main Event'' over 200 episode. And that's just the current programming. They have a ton of older shows, as well. At the time of launch, every pay-per-view up 'til the end of 2013 and the entire Wrestling/{{WCW}} and Wrestling/{{ECW}} PPV libraries were available to view on the WWE Network, along the previous two years' episodes (plus a few classics) from ''Raw'' and ''[=SmackDown=]''. Three months later, several years' worth of classic ''Raw'' episodes had been added, with the recent ones being added a month after airin; the newest [=PPVs=] air live on the Network and are immediately archived. They're gradually uploading the out-of-print documentaries and DVD releases, and Network-exclusive original content has begun airing. Thankfully, each show is bookmarked in case you want to watch a specific match or segment again, so you can search by the name of the wrestler involved.[[note]]Except for Wrestling/ChrisBenoit: although his matches and segments remain on the Network, none of them are bookmarked and the search engine brings up no results for his name. As of 2020 the WWE Network no longer exists in the U.S., having been integrated into [=NBC's=] Peacock streaming service (with its notoriously badly designed smart TV app), which removed the search and bookmark functions completely.[[/note]]
* AudienceAlienatingEra
** The [[Wrestling/WWENewGenerationEra New Generation Era]] (1993-1997). 1995 was the worst fiscal year in WWE history. To paint a picture, the Wrestling/MondayNightWars still didn't happen just yet. Wrestling/{{WCW}} was little better than the WWF in '95: they had just signed Wrestling/HulkHogan and Wrestling/RandySavage, but they were just playing the same characters they played during the WWF's [[Wrestling/WWEGoldenAgeEra Golden Age]] in the '80s, which was already seen as played-out at the time. Wrestling/KevinNash a.k.a. Diesel was champ during an especially directionless time. This was the year people remember for the hokey, uncool gimmicks (albeit those began in '93), the insufferable [[http://wrestlecrap.com/inductions/wwf-mania-episode-1-an-hour-straight-of-todd-pettengill-thatll-be-good-right/ Todd Pettengill]], Mabel winning the King of the Ring tournament (becoming "King Mabel") and being pushed as a world title contender, and ''Raw'' being held in high school gyms. And, of course, Diesel's World Title reign.
** The post-Ruthless Aggression PG-era qualifies to most older fans. And even in that era, there was a noticeable period of low quality on RAW known as the "Celebrity Guest Host" era, circa late 2009 to early 2010. USA Network mandated there would be more celebrity involvement, so WWE started bringing in celebrities who functioned as weekly General Managers. Something that most fans came to hate, as many of these celebrities hogged screentime for terrible segments (usually involving Wrestling/ChavoGuerreroJr's feud with Wrestling/{{Hornswoggle}} where the latter won every match they had), didn't even look like they ''liked'' wrestling, and were often using their spot to shill whatever project they had going at the time. The only exceptions to this were those guest hosts who were (former) wrestlers (most memorably, Wrestling/BretHart in his first WWE appearance since 1997). Thankfully, the gimmick ended some time after ''Wrestling/WrestleMania'' 26, with the guest hosts being stripped of booking power and becoming regular old celebrity guests.
** Wrestling/MichaelCole also became a poster boy for another Dork Age in WWE's history, the year 2011. Wrestling/TheMiz was an unpopular world champion. There was an abortion of a feud between Wrestling/JerryLawler and Cole; it contributed to sinking ''[=WrestleMania=] XXVII'', which was already overloaded with [[StuntCasting guest spots]], GimmickMatches and low-quality wrestling. Wrestling/TheNexus had devolved into "The Corre" which was embarrassingly bad. Wrestling/{{Edge|Wrestler}}'s career came to an abrupt close, and the anonymous Raw GM ("MAY I HAVE YOUR ATTENTION PLEASE...") angle was at its pinnacle: A MysteriousEmployer would send emails containing all the matches and stipulations during the show, and Cole would read them out. Summing up how nonsensical the anonymous Raw GM was, at one point, Edge began to destroy the laptop and it cried out for mercy--as though [[ReachingBetweenTheLines the broken laptop was transmitting the sensation of pain]] to the anonymous Raw GM. The anonymous Raw GM would end up becoming the WWE equivalent of WCW's Black Scorpion: The company booked themselves into a corner and they couldn't think of an outcome which would live up to expectations, so they would later reveal that it was Hornswoggle around a year after the anonymous Raw GM's run had ended.[[note]]According to a former WWE writer, WWE had no plans regarding an identity for the anonymous Raw GM before it was initially fizzled out. When they thought about a one-off return to the character, Hornswoggle was suggested by a writer during a creative team meeting as a joke, playing off the poor reception to an earlier storyline where Hornswoggle had been revealed to be Mr. [=McMahon's=] illegitimate child.[[/note]] It was so bad that Vince personally apologized to Lawler for involving him in the feud with Cole, and it sort of [[DeadHorseTrope killed the idea of commentary]] for many. No wonder why the Summer of [[Wrestling/CMPunk Punk]] caught on as it did. ''[=WrestleCrap=]'' "awarded" their [[http://wrestlecrap.com/inductions/all-things-michael-cole-the-2011-gooker-award-winner/ 2011 Gooker]] to Cole's interminable heel run.
* BadassDecay: A persistent trend in WWE is that, when a wrestler gets over, said wrestler is given a heel turn/face turn which makes no sense and/or gets stripped of everything that made them get over in the first place. Some notable examples are:
** The TagTeam division as a whole. CWC was a tag team company, and Wrestling/AntoninoRocca's tag team with Miguel Perez turned a popular face who happened to be disliked by many more legitmate wrestlers who wouldn't agree to make him look good on a one-on-one match, and another wrestler who simply had bad heat with the fans, into the top draw of the United States. They tore it up not just in CWC but when in danger of getting stale got fresh pops in Championship Wrestling From Florida, Jim Crockett Promotions, Capitol Sports Promotions and more accross the country. But where Vince Sr's biggest mistake was thinking Rocca and Wrestling/BrunoSammartino would do more money just because Sammartino was a bigger star than Perez, Vince Jr came to believe breaking up tag teams for the sake of it was a good thing after only one wrestler (Wrestling/ShawnMichaels) became a star out of the breakup of his tag team, The Rockers, while the other (Wrestling/MartyJannetty) faded into obscurity. Not one team or singles wrestler coming out of a team's breakup has come close to Rocca and Perez together since...except Wrestling/TheRoadWarriors, who were already approaching them before they entered the WWF and ended up in danger of stagnating once in WWF.
** Fans liked the [[JackOfAllStats technical hardcore highflying]] "[[ArrogantKungFuGuy best damn wrestler in the world]]" Wrestling/HarleyRace of the NWA a lot more than [[NapoleonDelusion delusional king]] Harley Race of the WWF.
** When brought into the WWF, Wrestling/DustyRhodes settled into his new gimmick, whatever it was supposed to be, a lot better than Race, but fans still consider the bunkhouse brawling "Bull of the Woods" of the NWA to be superior to the dancing goofball of the WWF.
** "The Crippler" Rip Oliver was a notorious traveling BountyHunter who broke the bones of babyfaces across the territories and was the top heel of Portland, Oregon, until the WWF hired him for the purpose of jobbing on the midcard.
** In the territories Wrestling/{{Kamala}} was a terror who wrestled bears. He lost a fair bit, but usually not before leaving the other guy busted open. It didn't take long for the WWF to turn him into a clumbsy goof.
** In Puerto Rico, Savio Vega's Los Boricuas PowerStable are thought of as legendary badasses. In the WWF's gang wars angle they were {{jobber}}s who in no way stood out from one another.
** Doug Basham and Damaja were one of the most distinct and promising tag teams in professional wrestling. Damaja had cardio comparable to that of CM Punk and a better physique to boot. Doug Basham had a better physique still and was a great on the microphone. They beat people up and were fawned over by a parade of [[AllGirlsWantBadBoys would be valets]]. WWE's first order of business was turning them into TagTeamTwins, removing their distinct look. The second order of business was having them lick down and dance while getting whipped in the ass by a {{dominatrix}}. The third, of course, were scripted promos, which Danny (Damaja) especially struggled with. Between the {{twin switch}} and valet interference the Bashams couldn't beat any team with any credibility without an excessive amounts of cheating, and though they did make Los Guerreros look like a million bucks, that in of itself wasn't hard to do because Eddie and Chavo had been known as great talents for years. No one took the Basham Brothers as serious threats. Doug Basham tried going back to his old gimmick immediately after the team broke up but it no longer clicked with audiences who had seen his Smackdown tag team run.
** Wrestling/SheltonBenjamin was a rapid case that people didn't get over for decades. He came to ''Raw'', beat perennial World Heavyweight Champion Triple H clean, went on a winning streak that saw him beat Triple H twice more and then got a random ''Intercontinental'' title shot against Randy Orton and lost. That was the start. While he would end up winning the Intercontinental title three times, he then got injured and when he returned he was basically an enhancement talent who occasionally got a mid-card push.
** [[Wrestling/NickDinsmore Eugene Dinsmore]] was getting bigger pops that the main-eventers using basic moves like airplane spins, sledges and ax handles. He made short work of former Ohio Valley Wrestling rival Wrestling/RobConway and dominated World Heavyweight Champion Wrestling/ChrisBenoit. Then he came out on the losing end of a feud with Wrestling/TripleH in which Trips held Eugene's hopes of joining Wrestling/{{Evolution}} up and during which Trips used a move that separated Dinsmore's shoulder. From there Eugene slowly transitioned to jobber status.
** The monster Wrestling/{{Kane}} became the weaker half of a tag team with Wrestling/RobVanDam and lost his mask to Triple H. This was briefly rectified by him unmasking and repeatedly dominating Van Dam but then quickly made even worse when his next feud treated him as an equal to Shane [=McMahon=] and then a promising program with Goldberg was again derailed by Triple H.
** Right before the 2004 diva search WWE was promoting [[Wrestling/LisaMarieVaron Victoria]] as the best woman wrestler on the planet. After the 2004 diva search she was being repeatedly pinned by people with virtually no wrestling training who weren't ready for matches in gyms with an audience of 40, much less a national TV taping.
** Wrestling/{{Hornswoggle}} underwent both TookALevelInBadass ''and'' BadassDecay: When first introduced in 2006, he was stereotyped as a cowardly, demented sort of [[Film/AustinPowers Mini-Me]] for then-heel Finlay. He eventually turned face when he entered the Cruiserweight Championship Open in the summer of 2007 and won the championship belt from Wrestling/ChavoGuerreroJr, after which he enjoyed a brief surge of notoriety when it was incorrectly believed that he was Wrestling/VinceMcMahon's bastard son. By 2008, however, the Cruiserweight Championship had been {{Hand Wave}}d out of existence and Hornswoggle was reduced to an UglyCute mischief-maker.
** Wrestlers from NXT who get called to the main roster get hit with this ''hard''. Big E Langston,[[note]]Upper card champion on NXT, forgettable jobber on the main roster[[/note]] Bray Wyatt,[[note]]Had a good run during the original run of Wrestling/TheWyattFamily, later lost so constantly that he became glorified enhancement talent[[/note]] Seth Rollins,[[note]]Even after winning the WWE Championship, during his reign he devolved into an incompetent coward who is incapable of winning without interference, [[AssPull unless the writers suddenly decide he can for the next half hour]][[/note]] Bo Dallas,[[note]]Same as Big E[[/note]] Emma,[[note]]Paired with Wrestling/SantinoMarella until he retired, was subsequently treated as a complete loser to the point she had to return to NXT as well as completely ditch the bubbly dancer gimmick to get something going for herself[[/note]] Adam Rose,[[note]]Went from tough competitor Leo Kruger with a frilly persona to getting humped in the ring by a bunny mascot, more likely to be derisively called Adam Estrogen than to be taken seriously[[/note]] Xavier Woods,[[note]]Popular babyface on NXT who was put into the jobber role almost immediately after his main roster debut[[/note]] Tyler Breeze,[[note]]A popular heel who has rarely ever won any matches on the main roster[[/note]] The Ascension,[[note]]From cool Underworld-esque dark scavengers to wannabe Illuminati Wrestling/TheRoadWarriors with weaknesses exposed and no momentum to speak of[[/note]] Adrian Neville.[[note]]Stuck in limbo, beating jobbers but never winning a single match of importance, was so unhappy he eventually walked out[[/note]] Out of all the previously mentioned, only Wyatt, Rollins, and Owens managed to escape this to varying degrees, while Big E and Woods managed to re-increase their badassery again thanks to Wrestling/TheNewDay. It's no wonder people are now begging the NXT stars to stay as far away from the main roster as possible.
* BaseBreakingCharacter:
** Wrestling/TripleH is probably THE best example of this in professional wrestling. Depending on whom you ask, he is either a glory hound who's accused of using politics to secure his position as one of top wrestlers of his generation and [[DemotedToExtra hold back those he feels are a threat to his position]], or he did have the genuine merits to have said top position during the Wrestling/AttitudeEra (especially when he became one of the last wrestlers from that era still active), and does put over people, such as when he lost clean as a whistle to Wrestling/ChrisBenoit, Wrestling/{{Batista}} and Wrestling/JohnCena.
** It's the age-old question: With Wrestling/StephanieMcMahon always talking down to the wrestlers and making them feel small, instead of larger-than-life characters, was she doing her job well by making the marks hate her, or did the writers build her up as a too powerful heel to the point of being omnipotent? The latter is a special point of contention in that, since man-on-woman violence was largely phased out after the end of the Ruthless Agression Era, retribution similar to one that could get dished out otherwise to a male heel can't be applied to her by male wrestlers. (In comparison, male characters aren't afraid of Triple H at all.)
** Brock Lesnar and his part-time status during his second WWE run. He gets criticized by some for his repetitive matches and the fact that he disappears from ''Raw'' for months at a time with the WWE or Universal Championship, finding that his routine of "show up 5 times a year, punch the clock and collect my check" is getting disrespectful. Others argue that Lesnar is consistently on fire during the big PPV builds, and while nobody is a fan of his 1-2 minute [[SquashMatch squashes]], they also argue that when WWE forces him to work for over 5 minutes, he often times delivers.
** Wrestling/{{Ryback}} usually got good, if not great, reactions as a babyface. However, he'd also gotten his share of "GOLDBERG" chants, mostly from fans who saw him as a poor man's Wrestling/{{Goldberg}}. This was especially true during his uninspiring runs as a midcard heel. It didn't helped much that Ryback was accused a few times of being an unsafe worker. Most notably, Ryback was heavily criticized by CM Punk in his notorious shoot interview with Wrestling/ColtCabana.
** Wrestling/JohnCena. Two words-- or rather, two chants: "LET'S GO, CENA!" "CENA SUCKS!" Acknowledged in-universe too. There are a lot of divisive figures in WWE history, but Cena stands out. This is particularly because dislike of him has nothing to do with him personally -- by all accounts, he's a lovely guy and doesn't engage in the backstage politics that taint the reputation of other wrestlers -- but some people still think he's [[UnwittingInstigatorOfDoom the worst thing ever to happen to wrestling]], while others love him or at least think he deserves his spot as number one guy in the company. There's also the belief of many that anyone he's ever feuded with who wasn't Randy Orton has been shoved down the card and the priority list because of him - either because he wanted it or it was just the end result of the feud, as if that feud would be the biggest highlight of the wrestler's career.
** Wrestling/RandyOrton also qualifies. There are those who like him for his [[{{Pun}} ruthless aggression]] and latent wrestling skills, not to mention the ever-powerful RKO, while others hate him because they claim that his "The Viper" SoftSpokenSadist character comes off as absurdly boring (especially in comparison with his more lively "Legend Killer" gimmick in his younger days). His hellraising attitude behind the scenes has also exacerbated the latter.
** To many, Hornswoggle represented every bad comedy skit, every awful joke, and every ridiculous impulse of the WWE writing staff combined. To others, while obviously none of his storylines were critical successes, they would point out that those weren't his ideas, but they clearly meant a lot to him and he had fun getting over with the kids.
** Wrestling/TheBellaTwins. They ushered in the so-called "Reality Era" where supposedly "reality" dictated the direction of the WWE product, but in practice it was more like RealityTV did so. They couldn't act, they were green in the ring, weren't particularly atheltic, showed little to no legit amateur skill and showed little motivation for their actions. The nadir of this was when they feuded with each other following ''Wrestling/SummerSlam 2014'', which led to Nikki's infamous "I wish you died in the womb!" promo (which incidentally even Nikki admitted to having detested), which was was handed ''Website/WrestleCrap''[='s=] [[http://wrestlecrap.com/inductions/bella-vs-bella/ 2014 Gooker]] after she was EasilyForgiven for all the terrible things that she said or did to Brie, and it was arguably the reason why the whole "Divas Revolution/Women's Evolution" rehabilitation occurred. All the same, ''Total Divas'' got almost as many viewers as TNA during its last run on Spike TV (if nowhere near TNA's heyday) and All Elite Wrestling when it runs unopposed, so there was clearly a reality audience, even if it wasn't quite as big as WWE would have people believe. And when the Bella Twins got their own reality show it did well enough to remain on air, so it seems they were a major reason for ''Total Divas'' having a million viewers.
* CharacterTiers:
** Prior to 2016, on both ''Monday Night Raw'' and ''Friday Night [=SmackDown=]'' themselves, this trope was in effect every week. You're guaranteed to see, on average, five or six matches each episode, and usually only two of them are true crowd-pleasers. In order of importance, the basic match types will be: main-event match (featuring the world champion or someone of his caliber going up against another prominent opponent); midcard match (often revolving around the Intercontinental or United States Championships, which are more likely to be contested away from the pay-per-view events than the two world championships); storyline match (in which two popular wrestlers, usually a face and a heel, act out a non-title feud in order to settle a fictional or non-fictional grudge); tag-team match (usually concerning the Tag Team Championships, although in theory any match can be held under tag-team rules); women's match (usually only a few minutes in length); and (if time allows it) "joke" match (which can feature anything from slapstick with comic-relief characters to a monster heel quickly defeating a "jobber").
** Since 2016, this has changed due in large part to the "Divas Revolution/Women's Evolution" which allowed more time and matches featuring WWE's female talents. Now the order of importance features the following basic match types: a main-event match which features either the WWE Champion or the WWE Universal Champion and even either the RAW Women's Champion or the [=SmackDown=] Women's Champion on some occasions; a mid-card match which features either the United States Champion or the Intercontinental Champion; a storyline non-title match featuring two popular wrestlers (male or female); a tag team match featuring either the RAW Tag Team Champions, the [=SmackDown=] Tag Team Champions or the WWE Women's Tag Team Champions and occasionally, a match for the WWE 24/7 Championship.
* CrossesTheLineTwice: Given the [[WorldOfHam immense overacting]] and the ''insanely'' high levels of SeriousBusiness, not surprisingly.
* CultClassic: A case could have been made for Ohio Valley Wrestling back when they were still in the NWA but when they left the alliance in exchange for WWE handling 30% of their operating expenses with Wrestling/JimCornette at the helm, a joke on Obsessed With Wrestling and Online World of Wrestling was that WWE should stop broadcasting WWE and put OVW on TV instead. OVW remained successful, if mostly confined to its titular region, even after WWE pulled out.
* EndingFatigue: A frequent complaint about ''Wrestling/WWERaw'' after the show was permanently extended to three hours was that it was too long for a weekly wrestling TV show. Ever since the third hour was added, ''Raw'' has slowly been declining in ratings thanks to the overexposure of the stale, mediocre writing the company has been churning out ever since the start of the PG era. Note that this opinion is not exclusively the fans'; several officials have openly agreed that ''Raw'' is too long (most noticeably Wrestling/TripleH), but because USA is paying so much for ''Raw'' to have a third hour, it's not financially viable for the company to get rid of it.
* EnsembleDarkhorse:
** It is said that WWE's biggest stars all got over on their own. Hulk Hogan got over in the AWA and then became a big star after ''Rocky III''. Stone Cold was supposed to be the top heel but he became white-hot the crowd as an anti-hero. The Rock got his initial push as Rocky Maivia, as a bland "blue-chipper" babyface like Vince wanted, but when he bombed badly, he turned heel, cut loose on the mic and the rest is history. Even John Cena was floundering before he found the Thuganomics gimmick, and even then he was a midcard comedy heel. But he got over with the crowd and earned his spot.
** The midcard has a few, with some of the biggest examples being Wrestling/DolphZiggler and [[Wrestling/MattCardona Zack Ryder]].
** Ever since the inception of the "Rusev Day" gimmick, [[Wrestling/RusevAndLana Rusev]] (and by extension, Aiden English) turned into one of the brightest examples.
** Wrestling/TheHeadbangers were not booked very strong for champions and didn't have a very long run with the WWF belts, but chances are if any fan remembers the period, they remember it fondly. Most seem to be thinking of their slightly longer and all around more impressive [[Wrestling/NationalWrestlingAlliance NWA]] Tag Team Title run, which is understandable because most of it was still on WWF television.
** Anyone who follows wrestling knows what happened with [[Wrestling/BryanDanielson Daniel Bryan]]. In turn, his success is crediting with making "Can we do this with [[Wrestling/JonMoxley Dean Ambrose]]? [[Wrestling/ClaudioCastagnoli Cesaro]]? Wrestling/KevinOwens?" a frequently asked question on internet wrestling forums.
* EpilepticTrees: Wrestling/BrayWyatt has generated a few of these, in regards to the "whatever happened to Husky Harris" question. The "Husky Harris" chants during Wrestling/TheWyattFamily's ''Raw'' debut didn't exactly quell this, either. It's been said that a fan once held a conversation with Wyatt and asked him whatever happened to "[[{{Acrofatic}} the Army Tank with a Ferrari Engine]]" (this was Husky's RedBaron). What was Bray's response? "[[ContinuityNod Oh, he's still here.]] [[DemonicPossession He's my vessel now.]]"
* EthnicScrappy: Unfortunately, Wrestling/{{Rey Mysterio|Jr}} of all people veers toward this on occasion. It's got so bad that he begun spouting GratuitousSpanish and once entered the arena at a pay-per-view dressed like an ''Aztec chieftain''.
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[[folder:F-S]]
* FanNickname
** Vince J. [=McMahon=] is known as "Vince Sr.", while Vince K. [=McMahon=] is known as "Vince Jr.", especially among fans of the territories who tend to remember the former, especially if they liked ''anything'' about CWC/WWWF more than they do WWF/E.
** During the Wrestling/MondayNightWars, the WWF was referred to as "Up North" or "The Promotion Up North" (or simply "New York") due to being based in Stamford, Connecticut which was north of its southern rival WCW (based in Atlanta and thus nicknamed "Down South").
** Wrestlers who beat somebody for a title, only for them to drop the title a few days later to another wrestler (mostly to avoid babyfaces [[GoodVersusGood battling each other]]) are known as "transitional champions". Examples include Wrestling/IvanKoloff (who ended Bruno Sammartino's long WWWF Championship reign, but lost the title 21 days later to Pedro Morales), Wrestling/TheMiz (who cashed in his Money In The Bank briefcase to win the WWE Championship from Drew [=McIntrye=], only to lose it 8 days later in a SquashMatch against Bobby Lashley) and Wrestling/BobBacklund (who held the WWF title for a measly ''3'' days before dropping it to [[Wrestling/KevinNash Diesel]]).
** The "WWE brand show" version of Wrestling/{{ECW}} is known as WWECW and ECWWE, by fans and detractors alike. To a lesser extent, the WWE developmental version of Florida Championship Wrestling is known as FCWWE, mainly because fewer people knew of either the developmental existing, or even the original FCW, since it was just Championship Wrestling From Florida's BShow, then an independent promotion when the rights for CWF Florida were in dispute but FCW was curiously free to use.
** After the Universal Championship jumped from ''Raw'' to ''[=SmackDown=]'' in 2019, WWE gave it a recolouring to match the show it was now on. Cue fans calling it the "Blueniversal Champion".
** Wrestlers with various title wins of the 24/7 Championship, such as Wrestling/RTruth, are known as "24/7 chasers" due to them chasing after whoever is the current champion.
* FollowTheLeader
** In the early days of their women's division, the WWF frequently looked to Wrestling/AllJapanWomensProWrestling a.k.a. "Zenjo." When it was time to revive said division after Rockin' Robin dropped the title, all pretenses were dropped, and most of their female talent were simply flown in from Zenjo.
** The Wrestling/AttitudeEra was the result of the WWF copying the DarkerAndEdgier product of Wrestling/{{ECW}}.
** In December 2015 ''Wrestling/LuchaUnderground'' held ''Aztec Warfare 2'', a battle royal-type match, with the title on the line. A few weeks later, the WWE World Heavyweight Championship is on the line at the 2016 ''Wrestling/RoyalRumble''.
** The Cruiserweight Classic is Lucha Liga Elite's ''Campeonato Elite Mundial'' [[JustForFun/XMeetsY meets]] New Japan Pro Wrestling's ''Best of the Super Juniors''. That very year New Japan brought back the ''Super J Cup'' after having not used it for about seven years as if to remind everyone they had already done that too.
** The Hardy Brand "Final Deletion" was part of a three-match series in TNA and the result of much CharacterDevelopment between those involved. The New Day/Wyatt Family brawl in a location similar to the one the "Final Deletion" took place was an obvious cash in. Chris Jericho admitted the roster would hold screenings of the Final Deletion in between matches where they analyzed it in detail.
* FanonDiscontinuity: For many fans, the company's change of name was the worst thing to ever happen, as it started the LighterAndSofter product that exists today.
** It really didn't though, there was plenty of raunchy stuff after May of 2002, when the name change happened. The "PG Era" didn't get started until 2008, partly due to the fallout from the deaths of Eddie Guerrero and Chris Benoit (and Benoit's wife and son) but mostly due to [[Main/MoneyDearBoy pressure from advertisers]] and the USA Network.
** In many ways, the name change was simply the straw that broke the camel's back for many after a year or so of infamous angles such as Austin's heel turn, the Invasion, and the revival of the NWO.
** Depending on the fan, you might get a few different answers on "worst thing to ever happen." In roughly chronological order: Vince taking the WWF national, Vince admitting to the government that wrestling is indeed fake to save money on taxes[[note]]It didn't work[[/note]], the WWF turning into a promotion where [[Main/WrestlingDoesntPay everyone on the roster was working their second job on TV]] in the mid-90's, the Montreal Screwjob, the WWF becoming a publicly traded company, Vince buying WCW, the name change, Triple H marrying Stephanie [=McMahon=], Eddie and Benoit dying, the move to TV-PG, and WWE basically killing the traditional wrestling business model by giving away everything for only $10 a month, Vince's retirement and Triple H taking over the wrestling side of the company. Time will tell if Vince [=McMahon=] unretiring and merging WWE with UFC under new parent company Endevor will join the list.
* FandomRivalry:
** WWE is attacked relentlessly by three separate but equally vocal groups. The first are older fans of the company with a NostalgiaFilter for the Wrestling/AttitudeEra who claim that the PG rating has killed wrestling. The second are fans of other wrestling promotions who spend nearly as much time criticizing WWE as they do loving the promotions they like to watch. The third are fans of mixed martial arts who hate the very idea of professional wrestling and simply criticize WWE [[SmallReferencePools because it is the only promotion they are familiar with]]. That's not to say WWE has done nothing to deserve a little (or a lot of) criticism.
** In 2011, "CENA SUCKS" chants started to ring out during the shows of NWA promotions that never have and probably never will book Cena, spontaneously, without any effort to work the crowds into it. Even moreso after Cena stated he will never wrestle for another promotion, claiming it would be an insult to the WWE Championship during his hot feud with Daniel Bryan. While some people took the quote as refreshingly honest, others resented him for it.
* ForcedMeme: A common criticism of WWE's branding is that they would take a phrase and make it passé by pushing it to the point of driving it to the ground, usually by the commentators, a common culprit of this in particular being Wrestling/MichaelCole; just him saying "Wrestling/{{Cesaro}} Section" turned it into a meaningless buzzword, and he made "Suplex City" sound uncool by repeating it multiple times in every segment Lesnar is in. It's not exclusive to Cole though: there's Stephanie's "Divas Revolution", and even [[Wrestling/DwayneJohnson The Rock]] (one of the wrestlers famous for getting a silly catchphrase over) shouting "WHAT A WRESTLEMANIA MOMENT!" every ten seconds at the ''[='=]Mania'' he hosted, among others.
* FranchiseOriginalSin: The awful [[CatFight cat-fighting, hair-pulling, bitch-slapping]] style which dominated WWE women's wrestling originated with Wrestling/TheFabulousMoolah. She essentially owned the women's division, didn't train them properly in the first place, and was the champ by default due to lack of credible challengers. She reigned for so long because no one could touch her. Granted, the knowledge no one could touch her is more obvious both with hindsight and the destruction of kayfabe. Back in the day fans were convinced several larger, faster and or more obviously talented wrestlers could beat Moolah, and while confused about why they kept failing still kept coming back convinced she would lose THIS time...and Moolah actually did lose the belt a few times. Her twenty six year reign is a giant RetCon by WWF in [[TakeThat protest]] to the NWA not recognizing one of Moolah's reigns.
* GatewaySeries: Let's face it, no matter what complaints we have about the product or what gripes we have with Wrestling/VinceMcMahon, WWE is still by and large ''the'' wrestling company that's instrumental in introducing a vast majority of global audiences to ProfessionalWrestling, unless you're residing in a country where wrestling has a much stronger localized cultural presence like in Mexico or Japan. Whether it's Hulkamania or the Wrestling/AttitudeEra, WWE can be generally credited as being the start-off point for fans to take an interest in wrestling and later on, delve into other wrestling companies like Ring of Honor, TNA, Lucha Underground, AEW, or any other independent or international wrestling scene.
* GermansLoveDavidHasselhoff:
** WWE got their second popularity boom in Indonesia in 2007, though it was nowhere near the level the Attitude Era got in the West. It was probably caused by how it was the first time where ''[=SmackDown=]'', ''Raw'' and ''ECW'' got their slot in the same channel (the first boom, during the Attitude Era, only had ''[=SmackDown=]'').
** The promotion has historically had bewildering success north of the border, despite Vince Jr nearly destroying its wrestling circuit when he [[TorchTheFranchiseAndRun gutted Stampede]]. When Bret Hart won the World Championship he practically became a national hero. By contrast, the majority of wrestling fans south of the border (aka Mexico) are only vaguely familiar with WWE and much more interested in local (Wrestling/{{CMLL}}, Wrestling/{{AAA}}, IWRG, ect) and Japanese feds (Wrestling/{{New Japan|ProWrestling}}, [[Wrestling/ProWrestlingZero1 Zero 1]], [[Wrestling/DragonGate Toryumon]] and such)
** Despite theoretically having more immediate access to a wide variety of Spanish language shows, WWE is usually second only to the local product in Bolivia, and not a particularly distant second.
** A fandom example rather than a region; women's wrestling fans make up the majority of viewers of shows like ''Main Event'' and ''Superstars''. With ''Raw'' and ''[=SmackDown=]'' flip-flopping on how much time the girls get, these shows always give the women decent amounts of time to wrestle. For a lot of fans of the women, the highlights of the week are the matches on ''Main Event'' and ''Superstars''.
** Roman Reigns is loved in India, where children write his name in graffiti. The huge numbers are largely from developing countries like that.
** Wrestling/MattBloom had a pretty unremarkable career in WWE from 1999 to 2004 under the names Prince Albert, Albert and A-Train, with perhaps the most memorable accomplishment from it being to have inspired "Shave your back!" chants during the latter run due to his Wookiee-like pelt. He would then go to Japan, do as the fans asked (and gotten himself some badass chest tattoos to boot), and go on to gain some serious popularity during his time wrestling in that country under the name Giant Bernard. Unfortunately, WWE's booking spoiled his chances of rehabilitation in the West.
* GrowingTheBeard: TV-PG WWE seems to have finally found its niche, mostly by getting rid of the stupid comedy characters and making fun of the PG rating itself. While it still has its fair share of stupid, its ''significantly'' better than it was the previous year.
* HarsherInHindsight: A lot of things WWE mocked WCW for (not making any new stars and relying on past their prime RingOldies, doing things simply for shock value, taking up time with lengthy promos and segments, favoring short term profits over long term stability) became true of late 2010's WWE. Added to that is WWE pulling WCW's old trick of signing wrestlers but doing nothing with them, just so that no other promotion could use them, something Wrestling/KennyOmega called them out for.[[note]]Although it has been argued that it's not WCW's old trick [[SmallReferencePools so much as the trick WWF/E has used since the 1980s]]. Yes, WCW used it to a greater extent than any other wrestling company in the 90s, but WWF still signed dozens of wrestlers it had no intention of using solely to hinder other territories, a practice Vince [=McMahon=] Sr. conciously avoided before Jr. took over.[[/note]] That a number of popular wrestlers (Wrestling/SamoaJoe, Wrestling/FinnBalor, Wrestling/SamiZayn, Wrestling/ShinsukeNakamura) have pretty much floundered in the company, combined with them not trying to make any new main eventers and sitting on the contracts of wrestlers who actively want out or literally stop being booked lends some credence to this.
* HilariousInHindsight
** It's not that uncommon for a heel and face to feud, then feud again several years later. But sometimes they will have both [[HeelFaceTurn switched]] [[FaceHeelTurn sides]] before the second meeting, and now the previous face is getting boo'd, even if they weren't as bad as the new face was to them in their prior feud.
** The news Lenda Murray was getting a WWE tryout (which didn't go anywhere) wasn't too well received because she was a champion bodybuilder and fans were leery at the idea of black women being billed as butch and "physical" while one had to go all the way back to Chyna to find a white woman WWE didn't initially push as a sex object. After five [[Wrestling/WWEDivaSearch Diva Searches]] and slew of swimsuit/fashion models getting on TV? Fans were overjoyed to see a butch black woman in [[Wrestling/KiaStevens Kharma]] (otherwise known as Awesome Kong).
* HoYay: This being wrestling, is a given. But WWE being the most famous professional wrestling promotion in the world, it has [[HoYay/{{WWE}} its own page]].
* IntendedAudienceReaction: The entire "Midcard of Evil" series of angles from 2018-2020 was designed to be hated and worked a little too well. Following the dissolution of the "Dogs of War" (Wrestling/BraunStrowman, Wrestling/DrewMcIntyre and Wrestling/DolphZiggler) at the tail end of their feud against Wrestling/TheShield, Raw's Acting General Manager Wrestling/BaronCorbin started courting a more open alliance with [=McIntyre=] as well as Wrestling/BobbyLashley. This alliance continued after the [=McMahon=] family removed the GM role from the program, as Corbin and his cohorts would continue antagonizing the Hounds of Justice, opposing The Shield in their final six-man tag in 2019 as well as having [=McIntyre=] target Roman Reigns heading into [=WrestleMania 35=]. The "Midcard of Evil" FanNickname is commonly used in reference to the Corbin/Lashley/[=McIntyre=] triad on ''Raw'', but the concept of a heel authority figure who can wrestle being shielded by random lackeys while taking an inordinate amount of screentime also extended to Wrestling/ShaneMcMahon after he turned heel on ''[=SmackDown=]''. [=McIntyre=], Wrestling/{{Elias}}, and Wrestling/TheRevival all became Shane's cohorts in his own feuds with both Reigns and Wrestling/TheMiz after they were traded to ''[=SmackDown=]'' in that year post-[=WrestleMania=] Superstar Shake-Up, whereas the failure of Ziggler's latest face turn saw him align with fellow "Wrestling/RicFlair Guy" [[Wrestling/BobbyRoode Robert Roode]] in a duo who would also come to the aid of both Corbin and [=McMahon=] in their ongoing feuds after also going to ''[=SmackDown=]'', most infamously helping Corbin humiliate Reigns by feeding him dog food. After Shane was forced off TV in the end by losing to Wrestling/KevinOwens at ''Wrestling/SummerSlam'', the angle slowly petered out; [=McIntyre=], Lashley, and Elias all took time off and came back in very different directions; The Revival left the company and went to Wrestling/{{A|llEliteWrestling}}EW; Roode and Ziggler moved on to the tag team titles before Roode was forced to stay in Canada during the UsefulNotes/COVID19Pandemic. In the end, all that came of the "Midcard of Evil" was Baron Corbin becoming Wrestling/{{King|OfTheRing}} Corbin and Shane [=McMahon=] wearing out the "Best in the World" moniker as they both became the two most genuinely-hated characters in the entire company.
%%* IronWoobie: Wrestling/ShawnMichaels, Rey Mysterio, Cena sometimes, Wrestling/{{Kane}} occasionally.
* ItsTheSameNowItSucks:
** A common criticism of any other WWE TV show that isn't ''Wrestling/WWERaw'', WWE's flagship show, is that it basically offers the same matches (yet at the same time watered down) that are already featured on ''Raw''. ''[=SmackDown=]'' has come to be viewed as only ever really working when the vast majority, if not all, of the creative and production decisions were left in someone else's direction (Wrestling/PaulHeyman, Road Dogg, etc.), as to really sell the idea of them being an alternative, Vince would have had to let go of all creative and production decisions and let them recruit their own talent instead of getting A-show cast-offs.
** "XPacHeat" TropeNamer [[Wrestling/SeanWaltman Sean "X-Pac" Waltman]], who was so hated that "X-PAC SUCKS" chants were heard at house shows he wasn't even booked on. Following a successful run as an underdog babyface, he turned heel and rejoined DX for no discernable reason. Then when DX broke up, he didn't evolve his gimmick, continuing to wear [[TheArtifact his now-defunct DX gear]] long after the fact. And although his role was that of a midcarder, he almost never lost matches, to the point that recapper CRZ named him "X-Pac doesn't job in singles matches".
** The so-called "Reign of Terror". True or not, HHH came to be viewed as a tired act from the Wrestling/AttitudeEra [[UnintentionalPeriodPiece when said era was no longer relevant]], and one who only became relevant in the first place thanks to the people he surrounded himself with.
** ''Main Event'': Had trouble attracting a viewership because it didn't offer people anything they hadn't already seen on ''Raw'' or ''[=SmackDown=]''. The latter two shows add up to 5 hours of programming per week, which is more than enough to satiate even the hardcore--especially if it's the exact same lineup as ''Main Event''. One of the reasons why ''NXT'' gets better ratings on the Network is because people enjoy seeing unique characters and wrestling styles. To their credit, when the Network was first launched, ''Main Event'' became a live show. So a couple of midcard elements were more likely to happen there than on ''[=SmackDown=]'' -- which suddenly became a lot more redundant.
** This eventually came to bite WWE in the ass in 2018, as [[TheUsualAdversaries stagnant matchups]] and [[AntiClimax anti-climatic]] blowoffs to feuds took a toll on the viewship. Fans voted with their remotes, forcing the entire [=McMahon=] clan to come out on the December 17 edition of ''Raw'' and tacitly acknowledge the constant repetition, promising a change in direction. [[HarsherInHindsight The general consensus since then is that they were talking out of their asses.]]
* LoveToHate:
** It was a testament to Wrestling/VickieGuerrero's mic skills that she is one of the most-despised heels in wrestling history despite being the widow of one of [[Wrestling/EddieGuerrero the most-beloved wrestlers of all time]]. There was no way she could get an indifferent or positive reaction after "[[IncomingHam EXCUUUUSE MEEEE]]." Vickie never got "BORING" or "WHAT?" chants; the fans were 100% invested in booing her, unlike most General Managers. Granted, it got unduly-nasty sometimes ("THE WRONG GUERRERO DIED"). The boos were so loud they'd drown her out and one could barely make out what she was saying, even when she was shrieking at the top of her lungs. She is one of few characters in recent memory to actually get a one-up on Wrestling/StephanieMcMahon.[[note]]The others being Creator/RondaRousey, Roman Reigns, and Wrestling/SethRollins, even though his heart wasn't in it. Besides them, one has to look all the way back to Chris Jericho having made fun of her breast augmentation back in the Attitude Era.[[/note]] Vickie came put to Eddie's music, lost her retirement match and got fired--but still threw Stephanie in the mud and did Eddie's little shimmy.
--->'''Vickie:''' There is one name in this industry that people respect more than [=McMahon=], and that is Guerrero.
** The famous "YOU SUCK" chant sung in-beat with Wrestling/KurtAngle's theme. Then there was that time he kept re-doing his entrance because of the "YOU SUCK" chant.
** The only reason Cena still draws the dueling "LET'S GO, CENA" / "CENA SUCKS" chants is because it's practically tradition.
** Even when he's an unrepentant, slimy heel, Paul Heyman is outrageously good on the mic. People want to listen to him. Heyman commands attention in ways very few people can.
** Wrestling/BrayWyatt in his {{cult}} leader persona. Instead of talking like every other scripted wrestler, he sounded like a priest giving a sermon. He changed his rhythm to confuse people. It had the added benefit of being a pretty good promo, overall.
* MemeticMutation: Has [[Memes/{{WWE}} its own page.]]
* MisBlamed:
** Between stuff like torpedoing the planned 2005 Cruiserweight reboot and replacing them with dwarves, to combing through swimsuit catalogs to find Divas, Wrestling/JohnLaurinaitis sounds like he was doing everything possible to water the product down. It took over 10 years to get any sort of development system up and running thanks to him. In actuality, he tried bringing in legitimate talent. He's always been a big proponent of Japanese wrestlers who've made it in the U.S. (Wrestling/KennyOmega credits Laurinaitis for sticking up for him), and Wrestling/LanceStorm owed his brief-but-tremendous run in WCW (where he became the top {{heel}} and held three championships at once) to him. Wrestling/VinceRusso didn't understand the appeal of a Canadian who wrestled, but Laurinaitis stuck to his guns and even told Lance off for giving his opponents too much offense. Years later, Wrestling/{{Ryback}} told a story about how, even when Laurinaitis considered firing him in 2011, Laurinaitis still went out of his way to give Ryback contacts from his Japan days. There's a story floating around about Laurinaitis showing Vince [=McMahon=] a tape of a Japanese wrestler who was really good. Vince had no interest, told him to look elsewhere, and... well, Laurinaitis did. Also, they were big into hiring fitness models, which is where Wrestling/TrishStratus and Wrestling/CharlotteFlair started. They had the bonus of being athletic. But afterwards...seeing as how Vince signed off on all of those swimsuit models, it's hard to say that Laurinaitis was wrong in doing so.
** Nobody had any complaints about Wrestling/MichaelCole back when it was just him and Wrestling/JerryLawler on ''[=SmackDown=]'' during the Wrestling/AttitudeEra, and later on when the show was being managed by Paul Heyman. Cole called the match where Mankind won the WWF Title for the first time on ''Raw''. He used to do really good play-by-play on ''Sunday Night Heat'' with Michael Hayes, then he was partnered with Wrestling/{{Tazz}} and was incredible. The issue is him being overproduced and having way too many buzzwords to spout nowadays ("It's Boss Time!", "OH MY!", etc.) Vince has always been in control and in their ears, but with more sponsors and a PG rating, things have changed. There's a famous smoking gun on Website/YouTube: Cole responds with a subdued [[https://www.youtube.com/watch?v=cmJgCO2JjBI "Yessir"]], presumably after getting an earful for swearing at Vince [=McMahon=].
* {{Narm}}: WWE has its own folder on [[Narm/ProfessionalWrestling the Narm subpage for professional wrestling.]]
* NeverLiveItDown:
** To Canadians, Wrestling/ShawnMichaels, Vince [=McMahon=], and referee Earn Hebner will be forever-tarred for "screwing" Wrestling/BretHart out of the WWF Championship. They would chant "YOU SCREWED BRET!" whenever they appeared in Canada. Bret and Shawn reconciled years later and WWE has done an OK job of presenting Bret in the positive light he deserves.
** Triple H is still seen to this day as "that guy who buries his opponent." There's also the timing of his ascension to main event status, which makes him seem as a stop-gap between Wrestling/StoneColdSteveAustin and [[Wrestling/DwayneJohnson The Rock]] and Wrestling/JohnCena. ''[[Wrestling/{{WWENXT}} NXT]]'' has done a lot to repair Triple H's reputation, but even now, fans side-eye him when he actually gets in a ring. He's still a pretender to a lot of people.
** The whole controversy with Wrestling/{{Lita}} made Edge's career. Unfortunately, instead of her awesome moves and Hall of Fame status, most people will bring up this angle and that stupid "Live Sex" segment where she and Edge made out in a bed in the middle of the ring. Lita said in an interview that she went to Vince and several of the writers to try and get the angle changed, but it was too profitable. Lita would go on to retire at ''Survivor Series'' two months after Trish did, and got mocked by Cryme Tyme on her way out. You will never see anyone more more angry at the live crowd than Lita during her retirement speech: she was furious at them for crapping on her moment.
* OlderThanTheyThink
** ''Night of Champions'' was an event of the Canada based New Brand Wrestling first, though it's likely WWE picked it up second hand from USWA.
** The NWA had an NXT for younger wrestlers before WWE did, but given NWA had been struggling to maintain an audience of any kind for about two decades at that point, and didn't do anything as attention-grabbing as the "NXT Riot" that gave birth to Wrestling/TheNexus, it didn't generate nearly as much buzz.
* TheProblemWithLicensedGames: The 5 LJN published WWF games on the Platform/{{NES}} range somewhere between "complete crap" and "completely unplayable". The [[MediaNotes/The16bitEraOfConsoleVideoGames fourth generation]] games were an improvement, but are criticized for their weak rosters (though to be fair that's not the developer's fault.) WWF fans rejoiced when Creator/{{THQ}} took over the license and ended Creator/{{Acclaim}}'s attempts at doing Franchise/MortalKombat controls in a wrestling game with ''WWF War Zone'' and ''WWF Attitude''[[note]]Acclaim would pick up the Wrestling/{{ECW}} license and release two absolutely '''[[Horrible/VideoGameGenerationsFifthToSixth awful]]''' games before ''both'' companies went bankrupt[[/note]]. But the worst example was ''WWE 2K20'', an unfinished bug-infested dumpster fire that tanked so badly that 2K Games cancelled ''WWE 2K21'' and used the year off to completely rebuild the game from the ground up. While there has been some great WWE games, like ''No Mercy'' and ''Here Comes The Pain'', overall there's been a lot more bad WWE games than good ones.
* RescuedFromTheScrappyHeap: Vince has a documented history of taking mismanaged and underused guys from other promotions, shining them up, and making stars out of them.
** Old timers may remember the Wrestling/HonkyTonkMan as one of the top midcard heels of his era, and the longest-reigning Intercontinental Champion in history until [[Wrestling/Walter Gunther]] surpassed him in 2023. What they may not know, however, is that he actually got his start in the WWF as a babyface. Reportedly, Wrestling/VinceMcMahon thought that with the rise of radio channels suddenly playing classic rock n' toll songs, an ElvisImpersonator would automatically be a babyface. This may have actually been the first instance of the company bringing in someone as a babyface who the fans rejected so hard that they [[FaceHeelTurn turned him heel]]: There was a series of "Vote of Confidence" promos, and an actual call-in survey asking fans to give their opinion on whether or not the Honky Tonk Man should be {{kayfabe}} suspended. While the results didn't matter, they were negative enough to get the Honky Tonk Man to change his attitude. He got cockier for a week, and then Wrestling/JimmyHart was paired with him to complete the heel turn, even though Honky didn't actually turn on anyone.
** Wrestling/MickFoley. While he did have success in WCW, ECW and Japan, he was never considered a main eventer until his WWE career (and even then it took a few years).
** Wrestling/StoneColdSteveAustin - A WCW perennial mid-carder who had a small degree of popularity as a cocky heel, but fell victim to a Hogan-mandated hatchet in favor of his own buddies. A pissed-off Austin eventually found his way to the WWE and the rest is history.
** Wrestling/TheUndertaker - Went through a slew of territories and forgettable gimmicks before [=McMahon=] gave him Wrestling/PaulBearer and the [[AmplifierArtifact urn]].
** Wrestling/ScottHall - Journeyman wrestler who never got over with the fans as a face or heel until the Razor Ramon gimmick.
** Wrestling/ChrisJericho - Considered a cruiserweight midcarder for life in WCW (and is ''still'' to this day not considered main event material by Wrestling/EricBischoff). Has become a six time champion since joining WWE.
** Wrestling/ChrisBenoit and Wrestling/EddieGuerrero were dubbed the "vanilla midgets" by WCW brass for their small size and perceived lack of charisma (yeah, ''Eddie Guerrero'' supposedly had no charisma) and were thus relegated to midcard hell much like Jericho. They jumped to WWE a few months after Jericho alongside Wrestling/PerrySaturn and Wrestling/DeanMalenko. They were immediately injected into the main feud of the time (DX vs the top heels) and inside of two months, Benoit got the IC belt and Guerrero the European belt. Controversies surrounding their last days aside, both were world champions by ''[=WrestleMania=] XX''.
** [[Wrestling/DwayneJohnson The Rock]] ran into this early in his career as Rocky Maivia. While contrary to popular belief, he was never pushed as a main-eventer under this gimmick (he wasn't pushed higher than a mid-carder), "Blue Chipper" Rocky Maivia was still given a fluke Intercontinental Title win over Triple H only four months after his debut, didn't get over, lost the title in two months to Wrestling/OwenHart, and disappeared due to injury for three months before returning as a heel. The fact that he was still very green in the ring and was the failson of Rocky Johnson didn't help his popularity. After he received a FaceHeelTurn, which added some edge to his character and allowed him to cut loose with his formidable mic skills, The Rock skyrocketed into a true star. The heel turn is a rare example of the WWE (then-WWF) actually playing to the X-Pac Heat. The week after The Rock's heel turn, he cut a promo addressing the chants, being the kayfabe reason he joined Wrestling/TheNationOfDomination, naming the actual chants he was getting. He recycled this promo somewhat when he joined The Corporation a year later. Prior to the heel turn, Wrestling/JimRoss even addressed his concerns about them on air, saying that he wasn't able to understand the reasoning why the fans were giving him such heat. An article in ''WWF Magazine'' also addressed the chants as did an interview with him about them.[[note]]Though it was sort of in kayfabe.[[/note]]
** Wrestling/MarkHenry has been on WWE television since 1996. He's had some good matches, he's had some stinkers. He's been involved in some great angles (his "retirement" speech where [[TakeThatScrappy he flattened Cena]]}, Bryan's title win) and he's had some truly awful ones ("Sexual Chocolate", that weird racist gimmick they did with him and Teddy Long). For about a decade he seemed like a waste of space since they were paying him a lot of money and he wasn't great. (Because every time his career started to go someplace he hurt himself and ended up missing a year.) He was to the midcard what Big Show has transitioned into for the main-eventers: a gatekeeper who keeps getting inserted into storylines because of his size and loyalty to/standing within the company. Whenever someone rose up the pecking order, [[TheUsualAdversaries they had to beat Mark and then Big Show]]. He caught as much crap as Big Show for the ludicrous amount of face/heel turns; he'd switch back and forth between smiling "just happy to be here" Mark Henry and angry "gonna whoop your ass" Mark Henry way too often. Then "Hall of Pain" Mark Henry freaking ruled, and made up for much of that. "THAT'S WHAT I DO!"
** The same thing happened to Wrestling/{{Edge|Wrestler}} during a triple threat match against Jericho and Batista during his face run after his neck injury. WWE wised up and made Edge the brilliant heel that would wreck shop in WWE for years. Toward the [[RealLifeWritesThePlot end of his career]], he also became an example of a longtime heel who ran its course and began cashing in his fans' built up commitment to him by turning face, done over the years by several wrestlers who were in the company long enough to do it.
** Lawler's on-air heart attack forced Cole to go back to being a face. He somehow [[https://www.youtube.com/watch?v=weGr3MgTWzU maintained his composure]] on September 10, 2012 after witnessing the near-death of his friend, and kept the audience in the loop on Lawler's condition minute-by-minute. That was essentially the end of his heel persona, as nobody felt like booing him afterward.
** Wrestling/BoDallas (Taylor Rotunda, real life son of [[Wrestling/MikeRotunda Mike "Irwin R. Schyster" Rotunda]] and brother of [[Wrestling/BrayWyatt Windham "Husky Harris/Bray Wyatt" Rotunda]]) got a lot of this through 2013. In January, he was entered into the Royal Rumble where he proceeded to eliminate Wrestling/WadeBarrett (the reigning Intercontinental Champion at the time), got into a feud with Barrett about this, and proceeded to go over him clean in a singles non-title match. While WWE tried to recreate Maven's infamous elimination of The Undertaker and push Dallas right out of the gate, most fans saw him as a generic, incredibly green babyface who made Barrett look bad. WWE did catch onto this after a while and took him back to [[Wrestling/{{WWENXT}} NXT]]. Bo Dallas was already over in NXT, but as soon as the Full Sail crowd started turning on him and their ace Big E. Langston was leaving NXT for good, WWE had Bo win the belt from him and turn into this oblivious heel who believed the fans loves him even though they hated his guts. Since returning to the main roster in 2014, Dallas was booked quite effectively as an annoying motivational speaker who told fans and other wrestlers to "BO-LIEVE!" while simultaneously being patronizing and condescending.
** The New Day were launched in late 2014 as a babyface stable featuring Wrestling/{{Big E|Langston}}, Wrestling/KofiKingston, and Wrestling/XavierWoods. Their gimmick is that of an overly optimistic stable that claps their hands and dances before, during, and after matches. The gimmick, however, went down very poorly with fans, who had, by early 2015, taken to booing them and, whenever one of the members would yell "NEW DAY ROCKS!", shouting "NEW DAY ''SUCKS''!" instead. Like Bo Dallas, New Day turned into oblivious heels after the crowds took a massive dump on them. Ironically, their [[EvilIsHammy creatively hammy]] and [[LaughablyEvil hilarious]] heel personas were so popular that [[RootingForTheEmpire they ultimately became faces again]]. In addition, the fact that Woods hosts ''WebVideo/UpUpDownDown'', a Website/YouTube channel where he plays video games with celebrities and other wrestlers, only adds to his individual popularity. The New Day's escape from X-Pac Heat also launched Kingston into main event status, culminating in his 2019 run with the WWE Championship.
** Ever since the mid-2000s (and some would argue before that) the Women's Division has consisted of [[ItsShortSoItSucks 2-5 minute matches]], women who were not properly trained and basically served as [[{{Fanservice}} jiggle fests]], to the point it was common to refer to their matches (and not without reason) as "[[{{Padding}} piss breaks]]". Ever since [=#GiveDivasAChance=] trended on Website/{{Twitter}} in February 2015[[note]]A massive fan outcry demanding change to the Divas division resulting from a 20 second Diva match which lasted for several days[[/note]] WWE seems to be treating its women's division more seriously. While it took them a while to get it going, the change became apparent in July 2015, after they brought in several fan favorite women from NXT, teamed them up with the most popular and talented main roster women and allowed them to put on longer matches thus kickstarting the Divas Revolution/Women's Evolution. NXT would eventually book a 30-minute Iron Man Match between Wrestling/SashaBanks and Wrestling/{{Bayley}} as the main event of a special in October 2015. To say the match was well-received would be an understatement.
** It didn't take long for people to condemn CFO$ when they took over Jim Johnston's job of music composer. But some time later, themes composed by them started becoming objectively better, featuring more diverse styles. This has culminated in two themes that many consider their magnum opus: "[[Wrestling/ShinsukeNakamura The Rising Sun]]" and "[[Wrestling/BobbyRoode Glorious]]", which officially has rescued them from the Scrappy Heap.
** Carmella was destined to be be an internet punching bag after somehow winning a feud with Asuka--but WWE turning her face and pairing her with [[Wrestling/RonKillings R-Truth]] saved her. Many were impressed by her comedic abilities, in addition to her improved in-ring performances. No one guessed that after she, Wrestling/EnzoAndCass all got called up that Carmella would be the last one standing.
* RetroactiveRecognition: The many background extras and {{Jobber}}s that appear on WWE television are typically pulled from the ranks of local wrestling schools and indie circuits. It's therefore not uncommon for future wrestling stars, whether in WWE or elsewhere, to have one of their first major television appearances to be in the background of a random WWE segment from years prior.
* RootingForTheEmpire:
** Any heel worth their salt these days. Wrestling/{{Edge|Wrestler}}. Chris Jericho... no matter what Wrestling/CMPunk does, he'll always have ''somebody'' cheering. In fact, some of things he does is likely to make them cheer even MORE. [[Wrestling/KevinSteen Kevin Owens]] draws such reactions as well.
** Once the "X-PAC SUCKS" chant began, WWE mistook it for good heat and compounded their mistake by giving him his own stable: X-Factor. It was only when Wrestling/TheInvasionAngle began in 2001 and the chants continued that WWE realised something was amiss, since he was the only member of the WWE faction who was getting booed; all of the other heels turned face or joined the WCW[=/=]ECW Alliance.
** Poor Cena drew this for a long time during his first three reigns as WWE Champion, to the point where he was once booed out of the building in his own hometown. Cena himself admitted back 2006 that he's wanted to drop down the card and turn heel, but management wouldn't let him.
** Wrestling/{{Batista}}'s promos pointing out that Cena only cared about kissing babies and hugging fat women.
** Beating Triple H did nothing for Roman Reigns: the audience actually cheered Hunter at the start of their feud. In fact, Hunter doing the [[Wrestling/DGenerationX DX]] crotch chop taunt at Reigns at ''Royal Rumble'' 2016 drew cheers from the crowd, to the point [[Wrestling/TheWrestlingObserverNewsletter Dave Meltzer]] reported that a lot of blame was placed on Hunter for Reigns not being over, blaming that incident in particular.
* TheScrappy:
** Wrestling/TheGobbledyGooker, who was actually Hector Guerrero in a turkey outfit. In a vacuum, it was a harmless little skit. The problem is that the company built it up for months in 1990 as a game-changer, leading to all kinds of fan speculation as to what superstar would be making his debut at this big event. There was speculation in wrestling magazines and local newspapers that had wrestling columns. The egg was present at multiple TV tapings leading up to ''Survivor Series'' that year: it showed up at as early as 9/18 for a show which aired on 10/6. They announced that it would be hatched at ''Survivor Series'', and it was discussed weekly for at least for seven weeks between that and the event. Everybody had a theory about who was in it. The reveal led to loud boos from the audience. To this day, ''Website/WrestleCrap'' hands their annual "Gobbledy Gooker Award" to that year's most disgraceful segment or storyline in pro wrestling.
** One of the oddest cases on record: Miguel Perez, a wrestler known less for his talent than his body hair, would inspire chants of "SHAVE YOUR BACK!" (the same chant that A-Train would later receive) every time he stepped into the ring.
** In a mix of this and NeverLiveItDown, Terry Taylor would often recieve "ROOSTER!" chants wherever he wrestled after his embarrassing WWF run in the early 1990s as the Red Rooster.
** Wrestling/VladimirKozlov. Creative gave him an [[Film/RockyIV Ivan Drago]] rip-off gimmick ([[WhyWereBummedCommunismFell 20 years too late]]). He was among the many monster heels that WWE had built up their cred in the 2000s by feeding Wrestling/TheUndertaker to them, by having him beat Taker with a single powerslam. Clean. Then Triple H vs. Vladimir Kozlov for the WWE Championship was an actual thing which happened at ''Survivor Series'': it [[http://wrestlecrap.com/inductions/triple-h-kozlov/ barely featured any wrestling moves,]] and Kozlov was dropped from the main event. Kozlov was hobbled from the beginning and was (mercifully?) put down after WWE realized what a colossal mess they made: they stuck him with Wrestling/SantinoMarella because Santino seemed to be able to turn anything into comedy gold at the time. Which he did with Kozlov, but Kozlov was fired anyway. Wrestling/CMPunk cut a promo where he got cheered after mentioning it.
** Poor Wrestling/JohnLaurinaitis. His voice was damaged from an injury, but it was grating to hear this guy who sounded like he has never coughed once in his entire life being a centrepiece of one of the worst periods of ''Raw.'' When he got fired after ''No Way Out'' 2012, the general sentiment was "Thank God."
** Michael Cole's heel run from 2010-12. He basically [[SycophanticServant had an orgasm]] any time Wrestling/TheMiz said anything, treated fan-favorite Daniel Bryan winning the US Title as some sort of travesty, and shat all over the ''[[Wrestling/{{WWENXT}} NXT]]'' Divas season. Having a heel play-by-play man took away from almost every single match on the card, being a nuisance on commentary, distracting from the actual show, and burying all of the wrestlers for 2-3 hours. They booked him as a credible heel, even working a comedy match at ''[=WrestleMania=]'', at a time when the actual top heels were people like Miz and Wrestling/AlbertoDelRio.
** Wrestling/{{Carmella}}'s hated title run in 2018. Note that 'Mella didn't really get much hate when she cashed in her Money in the Bank contract against Wrestling/CharlotteFlair, despite the outside interference from The [=IIconics=] (Wrestling/BillieKay and Wrestling/PeytonRoyce). But there were complaints about her pinning Charlotte clean in a rematch--and then [[Wrestling/KanakoUrai Asuka]] came into the title picture. From that point forward, the dislike towards the character became more prevalent. Asuka's losses were the result of distractions and shenanigans from a chickenshit heel (James Ellsworth), while Asuka was also portrayed as having [[IdiotBall zero ring awareness, zero focus and zero intelligence]] throughout this whole feud. After having been an undefeated NXT Women's Champion with an historic winning streak (500+ days), she really should not have looked as big of an idiot as she did against Carmella. It did nothing positive for either party, and got a ton of negative feedback. The live crowd was strongly behind Asuka, and her beatdowns on James Ellsworth got a much bigger reaction than her matches with Carmella. Making matters worse, Carmella spent her reign in title defenses that consisted of lots of {{gimmick matches}} and screwjob finishes, before eventually dropping the title back to Charlotte (who had taken some time off), back to square one. (At least the rise of Wrestling/BeckyLynch happened immediately afterwards.)
** Gable Steveson had a lot of hype around him during the time he signed a WWE contract while still in college wrestling in amateur competitions and had a chance to become the next Wrestling/KurtAngle, an Olympic medalist amateur wrestler who managed to make a smooth transition into the world of pro wrestling. However, his reputation became permanently marred due to him being accused of rape and avoiding any legal repercussions due to the wording of the law in Minnesota. While in the eyes of the law he was acquitted, the fans weren't so forgiving, constantly making arguments to WWE to cut Steveson and void his deal. When his debut for the company happened at ''[[Wrestling/{{WWENXT}} NXT Great American Bash 2023]]'', he was mercilessly booed by the audience while his opponent, Wrestling/BaronCorbin, [[XPacHeat no stranger to negative reactions himself]], was cheered and praised, not helped by Steveson's performance in the match being subpar. Since then, he was seen working dark matches before tapings of ''Wrestling/WWESmackdown'' where the crowd was still unanimously not in his favor.
* SeasonalRot:
** The latter half of 2015 seemingly reached the boiling point of this. To give you context as to how ''bad'' the Reigns/Sheamus feud is going, the main event of ''TLC 2015'', their TLC World Title match, was arguably the least-anticipated match on the entire card. People were more excited about the triple threat Tag Team Title match between Wrestling/TheNewDay, the Lucha Dragons, and Wrestling/TheUsos. Hell, the Seasonal Rot has gotten so bad that the most anticipated match of that card was the Intercontinental Title match between [[Wrestling/JonMoxley Dean Ambrose]] and Wrestling/KevinOwens, which A) doesn't have a stipulation, in a PPV centered around them and B) had its build completely shot when Owens got sick for a week midway the storyline before the PPV (there were only three weeks of build between ''TLC'' and ''Wrestling/SurvivorSeries''). When a standard midcard title match with practically no build is more anticipated than the TLC-stipulated main event title match that has been the focus of every show not named NXT for the last three weeks, for the last PPV right before ''Wrestling/WrestleMania'' season, there is something seriously screwed up about the booking. The fans have no reason to care about Reigns and Sheamus, and the feud has failed to the point where two wrestlers who have been left on the sidelines without any meaningful storylines for the last six months and are basically relying on the popularity they got from their last major singles feuds are ''still'' more over than them. Hell, despite being DemotedToExtra Ambrose and Owens still remain the most over singles wrestlers on the roster who aren't injured -- which attributes to their talent as performers, and management and creative's complete inability to get anyone else over.
** The general consensus of those who actually watched WWECW is that the show suffered this from around late 2008 to its eventual end. ECW suffered a major blow when its two biggest stars, Kane (who was their champion at the time and would later drop the title to Wrestling/MarkHenry at the ''Night of Champions'' PPV that year), and Wrestling/CMPunk (winner of the MITB that year, who proceeded to win the World Title his first night on ''Raw'') were both drafted to ''Raw'', but still had Wrestling/TheMiz, Wrestling/JohnMorrison, Wrestling/MattHardy and Wrestling/MarkHenry to help carry the brand, along with a great amount of interesting younger talent such as Wrestling/EvanBourne and Wrestling/JackSwagger. Then in early 2009 Matt went back to ''[=SmackDown=]'' for his feud with his brother Jeff, Miz and Morrison were drafted to ''Raw'' and ''[=SmackDown=]'' respectively, and Mark (along with Jack Swagger and Evan Bourne) were traded to ''Raw'' in the summer. By that point, the only reason anyone watched the show was for Wrestling/{{Christian}}, who returned in early 2009, Wrestling/WilliamRegal, and Wrestling/SheltonBenjamin.
* SoBadItsGood: NXT season three, one of the rare cases where a show was designed to be this and succeed.
* SoOkayItsAverage: The main criticism towards WWE for a long time is not that it's really bad, it's just very... bland and samey. Most notably, the main event scene was virtually unchanged from 2006-2010, and the lack of building up new stars came back to bite them in the ass when all of sudden major players such as Wrestling/ShawnMichaels, Wrestling/{{Batista}}, and Wrestling/ChrisJericho (albeit temporarily in Jericho's case) left the company, and Wrestling/TheUndertaker and HHH have to work reduced schedules either due to wear and tear or increased work backstage. As a result, WWE scrambled in order to find other vets to place up at the top of the heap with John Cena, Wrestling/RandyOrton, and Wrestling/{{Edge|Wrestler}}, with Wrestling/{{Rey Mysterio|Jr}}, Wrestling/TheBigShow and Wrestling/{{Kane}} sitting on the fence between main event and upper midcard, and Wrestling/{{Sheamus}} being poised for a breakthrough; even then, Edge was forced to retire in 2011, Rey Mysterio is becoming increasingly injury prone, Big Show and Kane are nearing the end of their careers, and Sheamus is in limbo, leaving the only viable main eventers as John Cena and Randy Orton, with the only genuine main event talents established since 2011 being CM Punk and Daniel Bryan, the former who was already a multiple time world champion in WWE before then and the latter whose popularity exploded only after losing the world title, with various rising superstars such as Dolph Ziggler, The Miz, and Alberto Del Rio, and a few oldies like Christian and Mark Henry, being raised to the main event and dropped back down the card shortly afterwards. And then you have WWE's reliance on part-timers like The Rock, Brock Lesnar, and the aforementioned Triple H and Undertaker. All of this could be alleviated if WWE made room for the midcard talent. Essentially, it comes down to a combination of corporate unease (casual fans love familiar faces, so why fix it if it ain't broke?) and Vince [=McMahon's=] tendency to favor company men over newer acquisitions from rival promotions like ECW in the 90's and TNA and Ring of Honor in the modern times. When Triple H took over WWE Creative in 2022 and started addressing fans' complaints (like giving the midcard titles more prominence and signing popular indie darlings who had been formerly part of NXT Black and Gold), smarks started to warm up to the company and the ratings got better.
* StrawmanHasAPoint:
** In 2003, Chris Nowinski debated Wrestling/ScottSteiner over the [[UsefulNotes/TheWarOnTerror Iraq War]]. Nowinski was supposed to be the heel because he was opposed to the invasion. Problem was, a significant majority of the fans even then agreed with Nowinski, and that number would do nothing but grow and grow as the years went on. This wasn't helped by the fact that Scott Steiner is really not known for his promo abilities (his promos being famous for him saying mostly crazy stuff, {{malaprop|er}}isms and/or brownbeating his opponent) and Nowinski ran verbal circles around him.
** Every single CM Punk heel run has this in spades, to the point that he still receives cheers because he's not exactly wrong when he calls out Jeff Hardy as a terrible role model, Randy Orton being a vile person, and John Cena being a bully who hogs the main event even when he's not the WWE champion.
* SurprisinglyImprovedSequel: The April/May pay-per-view, ''Wrestling/{{Backlash}}'' (later ''Extreme Rules'') typically consists of rematches from ''[=WrestleMania=]''. Sometimes said rematches will be received better than the preceding [='=]''Mania''. For a full event example see ''[=WrestleMania=] XXVII''/''Extreme Rules 2011''; for a match example see Sheamus vs. Daniel Bryan from the following year.
** ''Crown Jewel (2021)'' was a notably well-received event and is viewed as the best of WWE's Saudi Arabia-hosted events, while being the followup to the 2019 show that is commonly viewed as one of the WWE's worst events ''period''. While [[OvershadowedByControversy the KSA events still draw ire across the board]], 2021's ''Crown Jewel'' was seen as a massive improvement in the vacuum of the show quality itself.
[[/folder]]

[[folder:T-Z]]
* TakeThatScrappy: The widely-hated 24/7 Championship met an undignified end on the November 7th 2022 edition of ''Raw'', where it was unsuccessfully dumped into a trash can by Nikki Cross and left on the concrete floor. Two days later, the official WWE website confirmed the title's retirement with little fanfare.
* TheyChangedItNowItSucks:
** From the territories to the national WWF, from Rasslin' to cartoon characters, from cartoon characters to bird-flipping potty mouths, from that to the John Cena PG era, and now, changing their promotional name to "WWE, Inc." (the company is still legally known as World Wrestling Entertainment), which resulted in fans saying that the WWE is trying to drop "wrestling" from its product. And of course, the speculation that the PG-era changes were made to help Linda [=McMahon=]'s political career[[note]]If that really was the reason, [[EpicFail her two failed Senate campaigns in a row indicate that it didn't help]].[[/note]] rather than to improve the product certainly hasn't helped. Really any time the company enters a "new" era, this trope is invoked. Although as for the name change, according to various WWE officials, including Triple H, they say that it's not much different from Kentucky Fried Chicken and Apple Computer, which changed their names to KFC and Apple Inc., respectively.
** The "purpose" of ''[=SmackDown=]'' as a program. When the brands split it was hailed as the better show by most critics, if watched by less people due to not being live like ''Raw'' and then put in the FridayNightDeathSlot. When the brand split ended it devolved into basically ''Raw'' recaps and a few inconsequential matches. Then the brands split again and ''[=SmackDown=]'', once again, became hailed as the better show, even without Heyman's booking.
** Even during the first band split the quality of the television shows went down with the decision to integrate the pay-per-views in an effort to get buyrates back up. This meant that both Raw and ''[=SmackDown=]'' were always building towards an event, which wouldn't have been so bad if WWE could do good build ups with any sort of consistency. Calls came to just go back to the core four pay per views, to give people relief. The Network signaled the end of WWE actually caring about buyrates, [[TakeThatAudience the commentators at least once calling anyone who bought a Royal Rumble instead of watching it on the network an idiot]], leading to ''Raw'' and ''[=SmackDown=]'' getting separate pay per views again. ''Then'' WWE's decision to host the separate pay-per-views closely from each other (sometimes just two weeks apart, meaning that in most cases both took place in the same month) let to (admittedly understandable) complaints about overload, leading WWE to integrate them again.
* TheyWastedAPerfectlyGoodCharacter:
** Guys like Wrestling/DustyRhodes, Wrestling/RickySteamboat, Wrestling/{{Kamala}}, Wrestling/ShaneDouglas, Wrestling/{{Vader}}, Wrestling/TooColdScorpio, Wrestling/{{The Public Enemy|TagTeam}}, Wrestling/DrDeathSteveWilliams, Wrestling/{{Taz|z}}, Wrestling/{{Raven}}, Wrestling/DiamondDallasPage, Wrestling/UltimoDragon, Wrestling/LowKi, Wrestling/{{Mistico}} and a slew of others who had great careers before going to WWE and weren't made to look anywhere near as good inside of it, and often they were [[TakeThat actively made to look downright bad]]. On the whole, it seems like Vince and the WWF/E were always very good at taking guys who'd been underappreciated/underused elsewhere and turning them into superstars, but not quite as good at taking guys who'd made their names and been successful elsewhere and using them well. Sometimes, this is because of other factors (Taz's neck problems, Shane Douglas' attitude problems) that the WWE can't really help. Sometimes, it's simply because there's just too many damn wrestlers in the company to push people that deserve it (the period after the fall of WCW saw many former talent get crowded out of the spotlight.) Sometimes WWE was obviously trying but just did not know how to bring out the best in a guy (Kamala, Místico) Other times (Ricky Steamboat, Dusty Rhodes), there's really just no excuse.
** There are a few exceptions to the above: When Wrestling/RicFlair bolted from WCW in 1991, taking the NWA Title with him, [=McMahon=] allowed Flair to keep his "Nature Boy" gimmick, with the only difference being that he now also calls himself "The ''Real'' World Heavyweight Champion", as a shot at both then-WWF Champion Hulk Hogan and at Jim Herd, then-president of WCW.
** Not just guys either. Mae Young had been wrestling since the days of Mildred Burke. You'd think the WWF could have gotten loads of angles out of that, but the best they could come up with is was her being an old gross pervert. Not even a role as a trainer or commentator, which would have been perfect when they revived Young's old home promotion, FCW.
** Considering they hired a detective to hunt down Wrestling/LunaVachon, who was making no attempt to get hired by the company, you'd think WWF would have more for her to do once they got her.
** Pat Tanaka and Akio Sato's careers in the fifty states were going about nicely until they both got stunted after being signed to WWF, where they were largely dismissed due to their lack of size, leading to them being booked as the jobber lackeys of Wrestling/MrFuji. Others still went on to have great careers, these two never fully recovered.
** Wrestling/DanSevern, the most decorated amateur wrestler to ever come out of the United States, a huge draw for rapidly expanding mixed martial arts promotion Ultimate Fighting Championships, an NWA World Heavyweight Champion, the man Wrestling/{{Goldberg}}, one of the most popular wrestlers of the 1990s, actively patterned himself after. What role does the WWF give him? A GlassJawReferee during the Wrestling/KenShamrock-Wrestling/OwenHart feud.
** In 2000, the WWF wanted another Wrestling/ChrisBenoit. So they hired Brent Albright and told him to pattern himself after Benoit. In 2006, WWE fired Albright, now going by the name Gunner Scott, for being too much like Chris Benoit!
** [[Wrestling/RonKillings R-Truth]] went from a fairly popular rapping but somewhat bland face used to fill up the numbers when a group of faces were needed, to a paranoid heel who frequently blamed his problems on WWE's child audience, which he called "Lil' Jimmy". He became an EnsembleDarkhorse and even headlined a pay-per-view against John Cena. After coming back from an on-screen injury, Truth turned face again but retained the SanitySlippage, but gradually fell out of focus, before quietly dropping the crazy guy gimmick and going back to the rapping persona. Hell, his rapping persona had a lot more mileage pretty much everywhere he went with it but here.
** Paul Burchill adopted a pirate gimmick, channeling [[Franchise/PiratesOfTheCaribbean Captain Jack Sparrow]] and quickly got over with the crowd. Vince [=McMahon=] himself swiftly killed the gimmick after a few weeks, as he was unaware of the films and believed the character should think he was an ''actual'' pirate and act more like the Jean-Pierre [=LaFitte=] character from the early 90s, and felt the character wouldn't work as a face, despite the positive reaction Burchill received upon starting the gimmick.
** Eric Escobar got the company's attention through his partnership/rivalry with the Colons but was seemingly called out of developmental just so Wrestling/ShawnMichaels and Wrestling/TripleH could mock his pre WWE career, as he was released without fanfare shortly after they did so. His most memorable moment beside that was being defeated in a two on one handicap match after insulting Wrestling/VickieGuerrero.
** [[Wrestling/MattCardona Zack Ryder]] was big around 2010-ish, which coincided with ''Series/JerseyShore'' being around, but his gimmick predated the show and was a tongue-in-cheek reference to Long Island "broski" culture. He made a self-deprecating Website/YouTube show to connect with the fans which became popular thank to its bled of inside jokes (e.g. climbing a fence and shouting "I CAN'T GET OVER"), weekly episodes with storylines, and funny guest stars ranging from his dad and one of his friends to members of the roster. He got endorsed by all the big names for his effort: Wrestling/TheMiz, Wrestling/ChrisJericho, Wrestling/StoneColdSteveAustin, Wrestling/DolphZiggler, Wrestling/CMPunk, and Wrestling/JohnCena himself was a big fan. He was one of the most-followed WWE guys on social media, reaching more followers than Cena at one point. [[Wrestling/DwayneJohnson The Rock]] even [[ColbertBump gave him a mention]] on TV. Initially it seemed that the company would capitalize on it, as he finally started making appearances on ''Raw'', and beating Ziggler for the U.S. title on pay-per-view. However, this soon took a turn to the bad with Zack losing [[Wrestling/EveTorres his girl]] as she dumped him to try to get with Cena (who wasn't interested), and then a wheelchair-bound Zack was thrown off a stage by Wrestling/{{Kane}}. Supposedly this negatively-affected morale backstage as the company constantly tell talent to "grab the brass ring", but seeing what happened to Ryder made the locker room think twice. At Ryder's peak, he had merchandise all over the WWE shop. Shirts, sunglasses, foam fingers. It was selling near the top, but when they killed his momentum the sales stopped and his items were dropped from the shop. It seems his social media gimmick was something WWE weren't used to yet, and their historical reluctance to accept unconventional ideas hurt him in the end.
* TheyWastedAPerfectlyGoodPlot:
** The Wrestling/MattHardy[=/=]Wrestling/{{Lita}}[=/=]Wrestling/{{Edge|Wrestler}} LoveTriangle. WWE took a real story and turned it into a big storyline when, after initially firing Matt due to what they deemed unprofessional conduct on social media after he discovered the affair, they resigned him and had him attack Edge at ringside from the crowd, yelling that fans could watch him at Wrestling/RingOfHonor and so forth, confusing the fans and making them wonder if the whole thing was a work or a shoot. This made Matt became perhaps the most-over wrestler in all of wrestling at the time...and then Wrestling/VinceMcMahon embraced him on-screen, killing his outsider status, and Matt cut a morbid promo about how he hoped Lita and Edge would die in a car accident. Weeks later, Edge cut a scathing response where he took Matt's car crash comment and used it against him, which some say buried Matt, as in the face of the morbid comment, Edge came off as [[VillainHasAPoint someone who did have a valid point]].
** The centerpiece feud of the so-called "Divas Revolution", the rivalry among three factions: "Team PCB" (Wrestling/{{Paige}}, Wrestling/{{Charlotte|Flair}}, Wrestling/BeckyLynch), "Team Bella" (The Wrestling/BellaTwins, and Wrestling/AliciaFox), and "Team BAD" (Wrestling/{{Naomi|Wrestler}}, Wrestling/TaminaSnuka, Wrestling/SashaBanks), is considered to have been a dud of a storyline for several reasons:
*** While in kayfabe terms, the point of this feud was that Team PCB and Team BAD wanted to end Nikki Bella's reign as Divas Champion,[[note]]Which technically PCB did: they won the triple threat tag team match between the three teams at ''Wrestling/SummerSlam 2015'' and then Charlotte ended Nikki's long reign at ''Night of Champions'', although based on a metric of which team lasted longest without breaking apart due to internal strife, Team Bella won, as Team PCB flew apart at the seams, while Team BAD also got a lot of infight, too.[[/note]] the real failure of this storyline was that WWE's apparent real motive was that it thought it would be a good vehicle for the Bellas. While Nikki's in-ring performance improved over time, the fan perception was that it wasn't quite enough to justify holding the Divas Championship for over 300 days while many talented female wrestlers were still slumming in ''NXT''. Notice that most of Nikki's appearances in wrestling matches during that time were all in tag team matches, in contrast with a lack of 1-1 matches. For months, WWE kept stalling with boring, six-woman tag team matches as it became clear that they were waiting for Nikki to break Wrestling/AJLee's record for longest Divas title reign, the most believed assumption being that they didn't want to acknowledge AJ as the longest-reigning champion after she left due to her relationship with Wrestling/CMPunk, who had left the company in acrimonious terms.
*** Despite being the overall force of stagnation the Divas Revolution was meant to act against, The Bellas were portrayed as the tweeners in the angle, cycling between face and heel repeatedly depending on who they faced. One week (when their opposition was PCB) it would be clear that they were to be the heels to defeat in the storyline; the next one (when they were opposite Team BAD), Brie would be doing Daniel Bryan gestures in what appeared to be an attempt to get a face pop. Effectively, Team BAD were made into {{Designated Villain}}s when most fans perceived The Bellas as being the obstacle based on the angle's own internal logic.
*** The other issue was that Stephanie [=McMahon=] appeared to [[HeelFaceRevolvingDoor want to be a babyface when it suits her.]] This was a big problem with the Divas Revolution storyline: not just the heels going over, but the weird uncertainty as to who is a villain and who is a hero. Two nights in particular expose this problem.
### The night Charlotte, Sasha, and Becky debuted on ''Raw'', Stephanie not only went out of her way to interrupt Team Bella's promo with Paige and berate Nikki Bella in the process, she then introduced Charlotte, Becky, and (after Naomi and Tamina interrupted) Sasha... as well as whose teams the NXT call-ups would all be on. This made it seem as though Stephanie had picked out the teams herself, completely taking all agency away from the characters right as they walked through the door all to garner herself a PR victory to counter AJ Lee's Twitter accusations, with only Becky and Sasha's vignettes on the following ''[=SmackDown=]'' even suggesting otherwise.
### The night Charlotte faced Nikki Bella for the Divas title on ''Raw'' over two months later, literally a week before Nikki would break the record, Steph came out as a babyface authority figure, recognizing Charlotte's victory, upholding the integrity of the rules, and stripping away the heels' biggest advantage. Then 15 minutes later she is telling the Wrestling/BigShow to go out and injure Sting in her role in Wrestling/TheAuthority, which didn't make any sense. It was painfully obvious that she wanted to insert herself into the Divas Revolution, even though her role for all intents and purposes indicated that she should be giving the Divas something to revolt ''against''.
* TooBleakStoppedCaring:
** 2015, while initially showing promise around the time Wrestling/SethRollins became champion, eventually caused this as Rollins' title reign caused him to be booked incredibly weak, even for your standard DirtyCoward SmugSnake champion. WWE's constant need to protect their chosen golden boys at the expense of burying {{Ensemble Darkhorse}}s, and refusal to do anything new or spontaneous in spite of the fans making their opinions very vocal has caused many to become rather jaded and bitter with the product and the direction of the company as long as Wrestling/VinceMcMahon continues to be at the helm. Some have become so cynical that they admit they continue watching so they can see how the company screws up the booking come ''Wrestling/WrestleMania'' time. A good indication of this is how dead the crowds have gotten on ''Raw''. Even Chicago, a city whose crowd skews toward the smarkier portion of the fan base, was dead. To say nothing of the falling ratings, which have reached lows not seen since before the Wrestling/AttitudeEra. The company was successful in completely beating their fans into submission, and now they don't care about ''anything'' -- even the most popular wrestlers barely get half-decent pops. WWE is now in [[AuthorsSavingThrow panic mode]] in trying to fix the problem that they caused, but what they don't seem to get is that they're doing everything ''except'' the one solution that would work: giving the fans what they want and pushing wrestlers they actually like.
** An indication of how bad the fans had this was shown when [[Wrestling/JonMoxley Dean Ambrose]] finally won the WWE Championship in 2016, breaking the chain of heel and/or disliked champions that held it ever since Wrestling/DanielBryan was forced to vacate it due to injury in 2014. While the fans were ''very'' happy that he won it (absolutely ecstatic, to be exact), the company had beaten them down so much that many were convinced he was a transitional champion and that Wrestling/SethRollins or Roman Reigns would win it back soon. A part of that was due to Ambrose's own booking, where he had come frustratingly close to winning the title many times -- so many times that many thought that they would never pull the trigger on him. It wasn't until Ambrose pinned both men clean in the space of a week to retain the championship that the fans realized that Ambrose had become a permanent main eventer, and that they were getting a long reign with the first true {{Face}} champion since Daniel Bryan.
* ToughActToFollow:
** The heel version of Wrestling/DoinkTheClown, portrayed by the late Matt Borne, is well remembered, but when Borne left the company, Doink turned face and was portrayed by Steve Lombardi. Lombardi wasn't as good of a wrestler as Borne, and fans didn't find Doink amusing. However, even though Doink wasn't pushed ''per se'', he received a lot of focus and a number of awful angles. (Allegedly, Vince thought he was hilarious.) By the end of Doink's run, fans were cheering the heels he faced and chanting "KILL THE CLOWN". Here's a [[https://www.youtube.com/watch?v=T9MgPCV4UKY Doink vs. Waylon Mercy]] match, with the chants starting at 4:40.
** In his book, Wrestling/BretHart describes how paydays and gates went down under the Wrestling/UltimateWarrior, and how he was relieved when Hogan came back. He also mentions how he and the other "boys" were grateful to Hogan for his drawing power. Wrestlers were jockeying to be on Hogan's cards, not Warrior's.
** Diesel was pushed in a similar way to Roman Reigns: as in, they overdid it and tried to make Diesel all things to everyone, especially kids. A lack of quality opponents during this time hindered his reign, and he already wasn't a great wrestler (mostly due to knee issues) so that was always going to be an issue. Meanwhile on the undercard, you have Bret and HBK habitually tearing the house down. Bret was taken off TV for 6-8 weeks so Diesel could settle in as champion, then they brought Bret back and pitted him against Diesel at ''Royal Rumble'' 1995; the fans wanted Bret.
* UnintentionallySympathetic: My goodness, how many heels have ended up this way in 21st century WWE? Just to cite one example: Wrestling/CMPunk, as WWE Champion, despite engaging in lively multi-match rivalries against Wrestling/ChrisJericho and [[Wrestling/BryanDanielson Daniel Bryan]], never main evented a pay-per-view in 2012. Cena, instead, has main evented '''every''' pay-per-view in 2012. At first this was justified, because Wrestling/{{Kane}} was preaching ThePowerOfHate and seriously testing Cena's character heading into the match against [[Wrestling/DwayneJohnson The Rock]] at ''Wrestling/WrestleMania'', then it was about said match with the Rock, then Wrestling/BrockLesnar had just come back. But the pattern still continued after that…despite Cena facing Wrestling/JohnLaurinaitis, an authority figure with a largely unremarkable wrestling career that ended in 2000, and Wrestling/BigShow, who Cena beat a hundred times since 2004. Even a Money in the Bank ladder match became the main event of a show on the grounds of Cena being involved for the first time and thus declaring it a "historic announcement" -- despite the fact that several other talents were competing in their first Money in the Bank match in the other such battle from that same night and no special attention was ever paid to this. Finally, on ''Raw 1000'', Punk's WWE Championship title defense is finally the main event. But not only is this solely because Cena cashed in MITB to become his first challenger, but that same night The Rock, a part-timer mostly working in Hollywood these days, came out in the middle of the ring and told him he had a WWE title shot booked months in advance at the Royal Rumble. Yet according to Wrestling/JerryLawler, portrayed as a representative of the pulse of the WWE Universe, Punk attacking The Rock and demanding what many fans felt is his due respect for his work as WWE Champion means he's turned on everyone.
* ValuesDissonance
** Prior to the Women's Evolution, it was very common for numerous episodes of RAW, Smackdown, NXT and WWE pay-per-views to not have a women's match (WrestleMania 29 was one example where a mixed eight-person tag team match was cut for time) but now that gender equality and feminism is in full swing, it is now common for episodes of RAW, Smackdown, NXT and the WWE pay-per-views to have two or more women's matches (with huge storyline buildup) these days in an attempt to please the PR and fans.
** Speaking of the WWE Women's Division, WWE's female talents were often sexualized during the Attitude Era, the Ruthless Aggression Era and to a lesser extent, the PG Era as they would often compete in match types such as bra-and-panties matches, pillow fights, bikini contests, pudding matches, costume matches and other objectifying matches. But the Women's Evolution has put an end to these match types as the women are treated the same as the men by competing in Royal Rumble matches, Hell in a Cell matches, Money in the Bank ladder matches, TLC matches, Elimination Chamber matches and Extreme Rules matches.
** When the Wrestling/RoyalRumble and Wrestling/MoneyInTheBank [=PPVs=] debuted in 1988 and 2010 respectively (and in the latter's case, that also includes when the match concept debuted as part of [=WrestleMania=] in 2005), only men got to compete in them (though the Royal Rumble match did feature the likes of Wrestling/{{Chyna}}, Wrestling/BethPhoenix and [[Wrestling/KiaStevens Kharma]]). However, the Women's Evolution resulted in WWE treating men and women as equals, the Royal Rumble having only one men's Royal Rumble match and Money in the Bank having either one or two men's Money in the Bank ladder matches with no women's Money in the Bank ladder match is frowned upon these days.
** Prior to 2016, WWE's female talents were called "Divas." The term was criticized by fans and wrestlers alike as the term was viewed as sexist and carried a negative connotation.[[note]]WWE appeared to try to tie it with the glamour associated with ''operatic'' divas, but most fans would reply that the term entered the popular lexicon as a shorthand for a catty, demanding, and overall obnoxious and unpleasant woman.[[/note]] In the wake of the Women's Evolution, the term was eventually done away with, and now both male and female talents are referred to as "Superstars".
** Prior to the Women's Evolution, it was very rare for WWE's female wrestlers to compete in match stipulations that only their male counterparts were allowed in compete in such as the steel cage match, "I Quit" match, tables match, falls count anywhere match, last man standing match, TLC match, and the ladder match (notable exceptions were Lita vs. Victoria in a steel cage match during a 2003 RAW Roulette episode, Melina vs. Beth Phoenix in an "I Quit" match at the 2008 One Night Stand PPV and Phoenix & Natalya vs. LayCool in a tag team tables match at the 2010 TLC PPV). These days, it is now acceptable for women to compete in these matches (with very few restrictions) in an effort for WWE to treat its men and women as equals.
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