* AlternateCharacterInterpretation: Odin is usually a master schemer who is ahead of everyone else yet balanced by nobility, compassion and truly cares for his subjects and humanity. Writer Creator/MattFraction wrote him as a GeneralRipper and JerkWithTheHeartOfAJerk who viewed humanity as dung worms, and was willing to enthusiastically exterminate billions of innocent bystanders with no displayed regret. However, it is debatable whether or not it was a SadisticChoice. During Creator/JohnByrne's "The Trial Of Galactus", he also stated that all the innocent victims of Galactus' genocides too weak to stop him deserve to die.
* BrokenBase: Thor's fans disagree over his treatment by Marvel, specifically Marvel's tendency to subject him to TheWorfEffect every time there's some big criss cross crisis event and they need to tear down a really powerful hero to build up the threat. ''Avengers Vs. X-Men'' is one of the biggest offenders, and Thor's not the only victim of poor treatment in the story.
** The reveal that Thor is going to be replaced with a new female wielding Mjolnir has already caused a large base breaker for all manner of different reasons.
* CompleteMonster: [[NamesToRunAwayFromReallyFast Malekith the Accursed]] is the [[TheCaligula cruel ruler of the dark elves of Svartleheim, whom even his people hate and fear]]. Serving as the harbinger of Surtur, Malekith hunts for the [[ArtifactOfDoom Casket of Ancient Winters]], murdering any who get in his way. Malekith in his spare time also hunts down goodhearted, virtuous people and devours their souls, as [[EvilTastesGood the souls of the virtuous are a delicacy for him]]. When he grows to hate Thor, Malekith is only too happy to sacrifice or torture his own people to get at the Thunder God. He unleashed the Casket of Ancient Winters to plunge Earth into a frozen wasteland to hurt Thor and unleash Surtur. Malekith plans to let Surtur burn every realm, with no care if his fellow Dark Elves are caught in the blaze, as long as he profits from it. Before his eventual return to the throne after [[DeathIsCheap he was revived]], many Dark Elves viewed him as a despised figure. Later on, after being freed from imprisonment, Malekith set about to seize control of the Dark Elves, butchering any Dark Elf who wouldn't join him and calling for his followers to "burn the old, flay the young and bring me the eyes of those who will not see." Malekith killed Queen Alflysse, counting on the fear of his people to lead them to offer him the throne to stop his homicidal rampages. Not content with tormenting his own race, Malekith tried to drive Thor mad by infecting him with a mind-altering parasite to get him to destroy his own allies.
** ''Thor: Vikings'': This Creator/GarthEnnis miniseries, from the [[DarkerAndEdgier MAX imprint]], features the {{sadist}}ic, [[AxCrazy psychotic]] [[BloodKnight Harald]] [[MeaningfulName Jaekelsson]], who embodies the worst stereotypes of Vikings. In 1003 AD, Harald leads his men to [[RapePillageAndBurn rape and slaughter all inhabitants of a village]] before setting sail for the new world. Cursed by a wise man to sail for a thousand years, Harald and his men arrive at New York as nigh-invincible zombies. Setting about to slaughter, pillage and rape all they find, Harald and his comrades turn New York into a near death camp (which we see in [[BloodierAndGorier all its gore]]) with Harald selecting the seat of his new throne built of human bones at the Empire State Building. When he faces Thor, Harald tries to humiliate the God and taunts him to go die a coward's death before casting him into the Hudson River. Despite only having a brief appearance, Haralad marks himself as one of the most truly vile beings the God of Thunder has ever faced.
* EnsembleDarkhorse: Kid Loki, Leah and Thori have gained an incredible popularity.
** No longer the case with Thori now that he reveals his allegiance to his father, Hel-Wolf.
** Volstagg was an EnsembleDarkhorse long before them, especially when we got to see how awesome of a father he was.
** Thunderball, as the lone smart guy, tends to get plenty of solo appearances and more prominent usage than the rest of the Crew.
* HilariousInHindsight: Loki got reincarnated as a boy, and Asgard wants him dead? Not only that, but he's also solving the mysteries that surround him with his female sidekick? And adding to that, he solves a mystery which involved extracting evil nightmares from suffering dreamers? [[MythicalDetectiveLokiRagnarok Sounds sort of familiar...]]
* JerkassWoobie: No matter how you feel about Kid Loki, his methods, or if Ikol has a bigger plan in store for him, watching him in the new ''Mighty Thor'' issues eight and nine, first struggling to remember his brother and then after achieving that having to deal with the fact that ''no one else does'' just makes you want to hug him. He also only really acted like a jerk to Donald Blake after the doctor asked how Loki could forget ''Tanarus'', driving the knife deeper.
** He does however quickly [[ThrowTheDogABone get an ally and recovers Mjolnir]], and that ally just so happens to be [[spoiler: The Silver Surfer.]]
* IdiotPlot: Any plot that involves Thor or anyone else trusting [[ChronicBackstabbingDisorder Loki]] becomes one of these after, oh, his tenth betrayal (so, since the mid-1960s). The current mega-arc by J. Michael Straczynski would be the most recent example.
** Of course in JMS' story Thor and most of the named Asgardians didn't trust Loki (except for Balder) but Loki used Thor's words about Asgardians getting a fresh start on Earth against him.
** It's like that in the original myths, too. Loki's REALLY good at getting people to listen to him who should know better by now.
*** That's debatable. The gods in the original myths didn't trust Loki as much as they tolerated him as long as he made up for the trouble he caused.
* MagnificentBastard: Loki. He's frequently viewed as nearly harmless because most of his plots are just staged entertainment to occupy his near immortal life, but this undercuts just how dangerous he is when he gets serious. Loki is the god of mischief and obfuscation, and other big powers like DoctorDoom and Mephisto tread on eggshells when he comes knocking.
* MemeticMutation: "My god has a hammer. Your argument is invalid."
** And the distinctly more confrontational: "Your god was nailed to a cross. My god has a hammer. Any questions?"
* MoralEventHorizon: In his most recent issue, the first thing Malekith the Accused does after escaping Niffleheim is to massacre an entire dark elf village in Svartalfheim, his home world. He stays past the line when he decides to kill many other dark elves that have scattered throughout the nine realms with his own loyal army, believing that they are no longer the people he used to rule.
* MyRealDaddy: For a large portion of the fanbase, the stories and art of Creator/WaltSimonson will never be surpassed.
* NarmCharm: Some of the Shakespearian dialogue can be downright silly. But when you have [[SoCoolItsAwesome a god with a hammer that shoots lightning engaged in mortal combat with thirty-foot frost giants]], it just seems appropriate. And, well, awesome.
** This is the ''only'' reason Frog!Thor works. The whole storyline seems ridiculous, but the frogs are just so... noble. And once you're sucked in, you can ignore how absolutely bizarre the actual Frog!Thor looks.
* OlderThanTheyThink: The idea that Thor is blond and clean-shaven is not Marvel's. There's [[http://upload.wikimedia.org/wikipedia/commons/thumb/2/23/Thor.jpg/405px-Thor.jpg a painting]] done by a Swedish artist in 1872 that features a similar Thor.
* TheyWastedAPerfectlyGoodCharacter: The new female Thor. Ok so, they want to promote a strong female character to attract female readers. Why replace an existing character? Why not promote Carol Danvers, newly minted [[CaptainMarVell Captain Marvel]]? If they wanted to go the goddess route, why replace a god with a DistaffCounterpart instead of drawing on existing mythology for new character ideas? Every world religion is represented in Marvel, so it's not like they're short on badass goddesses. [[http://en.wikipedia.org/wiki/Pele_%28Goddess%29 Pele's]] already got Marvel cred for her role in the ComicBook/ChaosWar.
* UncannyValley: Loki's female form (as drawn by Olivier Coipel) is unsettling and creepy despite him inhabiting a beautiful body. The reason? [[http://i.imgur.com/tKxTu.jpg No eyebrows.]]
* TheWoobie: Kid Loki is slowly turning into this. Thor's dead, but Kid Loki can't remember him and then he can ''but'' is still the only one who knows Tanarus isn't him. ''And'' everyone in Asgard hates him again (to where other children punched him for considering talking to Volstagg when the man was dressed as Santa). The All-Mother want to protect him and consider him a good asset, '''but''' he must remain a secret asset and so the abuse continues. '''And''' he's living in a hole in the ground. '''[[FromBadToWorse And]]''' tormented by nightmares of Thor that he can barely remember when he's awake.
** He seems to be dealing with it as best he can, though, sliding more into an IronWoobie.
** ''And'' by the end of the Manchester Gods arc he's screaming and sobbing. They're going for full-out BreakTheCutie with him.
** And in Journey into Mystery #645, oh boy, does Marvel break him.
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