* ArchiveBinge: These videos are quite addictive, especially considering there are hundreds of them.
* AwesomeEgo:
** Old Spice Guy is better than your man in every way, but don't worry, your man can be awesome as the Old Spice Man if he too used Old Spice and didn't smell like a lady.
** Creator/TerryCrews, who's also well-loved ''because'' he tries to steal Isaiah's spotlight.
* BestKnownForTheFanservice: There are other Old Spice men that advertised their manliness, but were they in a towel like Mustafa? '''No.''' Eventually, the campaign only used Mustafa.
* EvenBetterSequel: Why smell like the man your man could smell like [[CuttingTheKnot WHEN YOU CAN SMELL LIKE]] [[https://www.youtube.com/watch?v=LCl5uyn5K7k POWEEEEER!?]] (Terry Crews's crazier ads)
* FirstInstallmentWins: Hello, ladies. Look at that man above, now back to me, now back at that man, now ''back to me''. Sadly, he isn't me. (Creator/IsaiahMustafa's smoother ads)
-->'''Crews''': HEY! This is ''MY'' commercial!\\
'''Mustafa''': I'd like to agree with you, but then why are we... ''(knowing look)'' on a horse?\\
'''Crews''' ''(panicking)'': Oh no! HIS SIGNATURE JOOOOKE! ''(explodes)''
* FountainOfMemes: If Mustafa's said it at some point in this campaign, expect the Internet to repeat some variation of it thousandfold at least.
** "Look at [X]. Now back to me. Back to [X]. Now ''back to me''. Sadly, [X] isn't me."
** "The tickets are now diamonds!"
** "Swan dive!"
** "I'm on a horse."
** "Monocle smile!"[[note]]Creator/KevinPereira actually said this first on ''Series/AttackOfTheShow'' in a way that mocked the ads. Mustafa (and the production crew) was amused by this and responded more kindly.[[/note]]
** "Night vision top hat!"
** While it existed before, the Old Spice whistle jingle has been firmly ensconced in the public mind thanks to these commercials.
** '''[[LargeHam POWEEEEEEERRRR!!!!]]''' Let's face it, Creator/TerryCrews is also on the way to become this due to the ads starring him and the line most prominently.
* GermansLoveDavidHasselhoff: Crews' commercials are a memetic hit in Japan thanks to his character's energetic pitch and RealityWarper antics, who has been given the AffectionateNickname "Body Soap Fairy".
** Crews' commercials are also a memetic hit (and far more well-known than Mustafa's commercials) in Latin America.
* HilariousInHindsight: [[https://www.youtube.com/watch?v=va9gUAVfwTY Nogert, a YouTuber, wanted the commercials to win an award.]] Well guess what?
* MemeticBadass: The Old Spice Guy, and by extension any man who uses Old Spice, can perform outrageous feats like become a one man band by flexing their muscles.
* SugarWiki/MostWonderfulSound: The commercials wouldn't be as memetic as they were if Mustafa weren't staying every one of them in such a smooth, sexy baritone.

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