* AlternateCharacterInterpretation: [[spoiler:Did Toshio only mean to menace Rose, or was he making an attempt at friendship?]]
* CrowningMusicOfAwesome: Every movie's score, especially the score of the second movie.
* EpilepticTrees
* FetishFuel: The way Kayako claims some of her victims (ie. [[spoiler:enveloping Vanessa in her hair]], amongst other examples).
* FridgeLogic / PlotHole: Where on Earth did Naoko get hold of [[spoiler:Kayako's blood]] from? (Unless it's just a substance that represents it, or something.)
** Seeing how [[spoiler: Kayako]] is covered in blood, it's only a matter of getting close enough without being killed.
* ItsTheSameNowItSucks: Aubrey's plotline in ''The Grudge 2'' is often accused of this.
** This may also be the reason why the death of [[spoiler:Mrs. Davies]] was cut from the second movie - although pretty shocking in nature, it is visually a little too similar to the death of [[spoiler:Yoko]] from the first movie.
* LesYay: There seems to be some very subtext-y moments between Allison and Vanessa in the second movie.
** The way Kayako seems to be all over her (usually female) victims when she kills them ([[spoiler:Karen]] and [[spoiler:Dr. Sullivan]], for example - the way she [[spoiler:clings to Karen's corpse]] after she kills her). A little bit of FoeYay, perhaps?
** Kayako/Susan is even [[LampshadeHanging joked about in the cast commentary for the first movie]], during the scene where [[spoiler:Kayako appears in Susan's bed]].
* {{Moe}}: Kayako herself - albeit before her death. (Most obviously in a certain deleted scene from the first movie.) She's still cute after her death, although [[CuteMonsterGirl in a rather different and disturbing sort of way]].
* {{Narm}}: Face it, the bickering couple scene in ''The Grudge 2'' is just ''funny''. Even the murder.
* NauseaFuel: The "milk" scene from the second movie.
* ParanoiaFuel: Kayako and Toshio can appear from and emerge from ''anywhere''.
* {{Sequelitis}}: ''The Grudge 3'' was not very well-received for several reasons: at least one possible plot hole, the BloodierAndGorier nature, lacking the AnachronicOrder of the previous titles, Aiko Horiuchi replacing Creator/TakakoFuji as Kayako, and Shimba Tsuchiya being clearly too old to play the eight-year-old Toshio, among other things. It isn't lacking in genuine scares, however, and it does have its supporters.
* {{Squick}}: The deaths of [[spoiler:Yoko]], [[spoiler:Gretchen]] and [[spoiler:Naoko]].
* [[SurprisinglyImprovedSequel Surprisingly Improved Remake]]: Many feel the US remake of the third Japanese film is better. Considering the same director had a second shot at the story, he probably found ways to improve it.
* TearJerker: Karen mourning Doug in the first movie.
** The scene in the second movie where Aubrey goes to Karen and Doug's apartment the day after witnessing Karen's death. Aubrey glances around the apartment, eventually looks over Karen's collection of framed photos, and breaks down sobbing as her sister's death suddenly hits her.
** [[spoiler:Aubrey's]] death is also pretty sad, especially when [[OneWomanWail combined with the soundtrack]].
** Max's reaction when [[spoiler:he finds out that, while possessed, he killed Naoko.]] After [[spoiler:the possession wears off]], the poor guy just looks so broken and ''confused''... then [[MyGodWhatHaveIDone the realisation just suddenly hits him]] and he starts sobbing on the floor.
* UncannyValley: Kayako is given an appropriately creepy walk via a combination of stop-motion effects and Creator/TakakoFuji and Aiko Horichi's talents at performing creepy, jerky movements.
** Also, in the third movie, [[spoiler:Naoko]] has an incredibly unsettling walk after her transformation into StringyHairedGhostGirl, thanks to [[spoiler:her knee being broken]] prior to her death.
* TheWoobie: A good chunk of characters, but especially Allison, Jake, Aubrey and Rose.