* AwardSnub: The film itself did not get this. However, most people, including those ''within'' Hollywood, feel that this took the Academy Award for Best Visual Effects from [[{{Film/Transformers}} more]] [[PiratesOfTheCaribbean deserving films]].
* GermansLoveDavidHasselhoff: One of the largest cases of this. Its overseas take was more than four times what it made in the US. Unfortunately, New Line sold the overseas rights cheap.
* MisaimedMarketing: Aww, who wouldn't want a cute widdle armored bear plushie?
* SugarWiki/MomentOfAwesome: When Iorek [[spoiler: punches the Panserbjorne king's jaw right off his face]] and you could hear the whole audience go Oh Snap!
** Very [[{{Pun}} Oh Snap]] since you [[spoiler: get that sound when half his face flies off]].
** When Lyra [[spoiler:sneakily gives Mrs. Coulter a tin holding a mechanical bug set to shoot someone up with knock-out drugs. Mrs. Coulter thinks that it holds the alethiometer. Lyra then goes on to blow up the intercision machine, evacuate the children being held prisoner, and spit at the big scary guards.]] Nice.
* NoSuchThingAsBadPublicity: Averted. As with TheDaVinciCode released the year previous, the movie attracted a large amount of controversy in the US before it's release due its perceived anti-christian themes. Yet unlike TheDaVinciCode, the film ended up doing poorly (at least in the US).
** It didn't help that New Line announced from the start that the criticism of religion would be completely neutered, which ended up pleasing no one. The religious right thought it still wasn't enough, and the fans were left wondering why they would adapt such a controversial book series in the first place if they were so worried about this.
* TheProblemWithLicensedGames: Not only did the game have common problems with licensed games, it wound up serving as developer ShinyEntertainment's final game before they merged with The Collective and became Double Helix Games.
* WhatDoYouMeanItsForKids: The film adaptation of the first book of Literature/HisDarkMaterials trilogy was marketed to children, and is considered a family film. But despite the Disneyfication process that suffered the adaptation (like removing most of the [[AuthorFilibuster hardcore atheist rants]]), it still had lot of dark elements, like a very violent polar bear fight, people being shot, lots of killings and many other things... Such as the [[SarcasmMode extremely heartwarming and uplifting]] ending scene which was left off the theatrical release.
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