* EarWorm: "HELVETICA! HELVETICA! HELVETICA BLACK!"
* FreudWasRight: Played with. Toby tries to call this as the explanation for why Helvetica picks on him. She immediately has him dumped in a garbage can. She repeatedly denies liking him through the film as well, though not quite reaching SuspiciouslySpecificDenial range. It also doesn't help that she hangs out with him a lot after their story and when at the end she moves just so she would be holding Toby's hand.