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* AbandonShipping:
** [[spoiler:Any lingering hopes for August/Pinocchio x Emma fans after August's reappearance in "Selfless, Brave and True" were dashed when puppet August is [[BecomeARealBoy turned back into a real boy]]... a real ''[[NoYay 7-year old boy]]'']].
** Any Peter Pan/Wendy shippers who were still left after it was revealed [[spoiler: Pan enslaved Wendy and kept her locked in a cage for untold ''years'']], promptly threw up their hands and gave up when it was revealed that [[spoiler: Pan is Rumpelstiltskin's father, de-aged]].
** Speaking of Pan, a surprising number of people shipped him with Henry, despite Henry being 11 and Pan being biologically under 18 and chronologically hundreds of years old, but even of those who weren't deterred by age, most abandoned ship when [[spoiler: it was revealed Pan was his great-grandfather]].
* AccidentalInnuendo: "I want to see your hook inside his body". Given that fans had already picked up on the HoYay between Hook and Charming, this was the worst thing Pan could have possibly said.
* AlasPoorScrappy:
** [[spoiler:Milah]] is a real piece of work but her death in her lover's arms was rather sad.
** Several fans had this reaction to the deaths of [[spoiler:Greg and Tamara in Season 3, Episode 1. Greg's life already made him TheWoobie, and his unceremonious death gave him even more sympathy points. With Tamara, she had just realized that she'd been duped and was acting genuinely remorseful about the things she had done, so she may have gotten a second chance if she'd been allowed to live. She also goes out of her way to protect Henry from the Lost Boys before she dies]].
** [[spoiler:Some had this reaction when the Blue Fairy died...prior to her coming back to life in the very next episode. Others who had the opposite reaction, of course, felt like they got trolled big time]].
* AlternativeCharacterInterpretation: Everyone, really...
** Regina and her relationship with Henry: is he right that she's just pretending to love him for show, or does she honestly care about him as much as she's able to with the void the curse caused in her heart? [[spoiler:From the last episodes of the first season, Emma's LivingLieDetector hasn't worked actively in all cases, and the finale reveals she genuinely loves Henry, albeit not in a particularly healthy way]]. Alternatively, Regina genuinely loves Henry, but not as much because he's ''Henry'', as for how he has the capacity to make her feel loved, wanted and appreciated. Her actions in "Welcome To Storybrooke" and the flashbacks of "Save Henry" speak to this theory, but present-day actions, ''especially'' in "Going Home", seem to confirm that, even if that was once true, she [[CharacterDevelopment has ended up loving Henry for Henry rather than for herself.]]
** Regina herself. Self-centered murderer who blames Snow and everyone around her for her troubles? Or originally kind girl driven to Evil by Snow not only getting her happy ending, but constantly proclaiming the power and love conquering all and good always winning, while she indirectly ruined Regina's chance at said happy ending?
** Rumplestiltskin alleges Cinderella's Fairy Godmother is actually evil as she wasn't going to mention the EquivalentExchange part of magic in the Enchanted Forest.
** The Blue Fairy, related to the above.
*** Is Rumplestiltskin just pissy about not being the only one granting wishes [[spoiler:and that she gave his son the magic bean that separated them]], or is the Blue Fairy not telling people everything? She is profiting off the slave labor of the dwarves... on the other hand, Jiminy was perfectly fine with trading his humanity to aid Geppetto in order to get away from a life of crime. Yes, magic comes with a price, but the fairies might actually be more willing to ask for a sacrifice that the recipient can live with.
*** Her treatment of Nova and Dreamy is also suspect. Dreamy doesn't enjoy mining and all the other Dwarves think he's ''insane'' for wanting to leave, while Nova is incompetent at her job and the Blue Fairy herself admitted she's not going to be a Fairy Godmother anytime soon. Why exactly would it be so bad to cut them lose and let them be together? Or does she believe that the tenets of True Love only applies to ''[[FantasticRacism humans?]]''. Also telling Rumple about the Curse, and then not doing anything about it.
*** Her treatment of Tinkerbell was even ''worse''. Tink found someone who was surrounded by darkness and ''may'' have been redeemable at that point (Regina wasn't slaughtering villages or murdering husbands or trying to kill Snow yet althougt she already seemed to have killed Rumple's previous student, that was just bad editing since the episode is supposed to take place before that and she was just bitter and practicing dark magic under Rumple), who could have desperately used a fairy's help to dig her out. But what does Big Blue do? "Nope! Don't even bother to try!" and [[spoiler: strip Tink of her wings and magic, then exiling her without any means of defending herself]]. Seriously, what the hell Blue Fairy?! She does, however, show regret for this at least, and acknowledges herself that it was a pretty awful move and she was wrong to do it.
*** There's also the fact that she's responsible for ''everything'' bad that's happened since Baelfire went through the portal. She may not have known that the giants were still growing magic beans, but if she had told Rumpelstiltskin about the magic tree right off the bat, everything could have been avoided.
** Kathryn: Really someone who wants David back, or is more interested in the trappings of marriage than the man himself? She wants her husband and their kids someday but it's clear the person with her is more interested in fulfilling his obligations than 'her', but is she so guilt-ridden about their earlier tragedy she ignores it?
** Emma Swan: Giving Henry his best chance by sticking around, or a lonely woman who is clinging to the closest thing she has ever had for family?
*** Complete hypocrite who whines about being given up at birth even after finding out her parents had no real choice, yet gave up Henry for the the same reason. Or a woman with a dark past and horrendous abandonment issues, who selflessly tried to give her son a chance at a better life... despite how much it hurt her.
** David and M.M.'s affair: True love, [[MagicAIsMagicA the most powerful magic]] (directly stated by Rumplestiltskin) logically overcoming the Dark Curse? A deconstruction of how harmful all-consuming passion and fairy tale fancies are in RealLife? Or two weak-willed adults refusing to act emotionally mature or responsible?
** In the Enchanted Forest, there's the ring Ruth, Charming's mother, gave to him when he left home. It guarantees that he'll find true love. You can watch him fall for Snow when he's not fast enough to stop her from putting it on, and she only considers him romantically after doing so. So if she hadn't put it on, would they have still fallen in love, or is their true love the result of permanent brainwashing by his mom's ring?
** Rumplestiltskin's wife, Milah: Self-empowered woman who escaped a confining marriage to a weakling coward to embrace true love and a life of adventure and exploration? Or self-centered bitch who abandoned a loving family to pursue her own selfish whims and ultimately got her comeuppance? The truth may be a mix of both: Milah herself acknowledged the latter and was remorseful about it when Rumple confronts her after becoming the Dark One, but this also means that "her comeuppance" wasn't entirely called for.
** Snow's father, King Leopold: Awesome King, loving father and all around NiceGuy who wants nothing more than the happiness of all who set foot in his kingdom? Or BitchInSheepsClothing douchebag who didn't see a problem with proposing to a [[OldManMarryingAChild teenager]], took her mother agreeing as a "yes", [[TheMourningAfter and after all that was a lousy husband.]] Furthermore, if he's aware he's not a good husband, why does he get [[CrazyJealousGuy so jealous]] when he discovers his wife has affection for another? And did she "accidentally" leave the diary in plain sight, knowing he'd read it... or does he ''[[StalkerWithACrush normally]]'' read it? [[TakeAThirdOption Or is he really jealous at all, and is just upset that Regina wouldn't trust him with the truth?]] Or perhaps he's so blinded by his grief over losing his wife that he just [[ObliviouslyEvil doesn't realize]] how possibly immoral his actions are, given [[BlueAndOrangeMorality the fact that he's a king in a fairy tale world.]]
*** Another thing to consider: did Leopold ''really'' expect the genie to find the man Regina loved? Or was this a SecretTestOfCharacter and he ''knew'' that the genie was that man? It certainly wouldn't be a stretch for him to put together the facts, since Regina only wrote about a man she loved who gave her a mirror after the genie came to the castle, and his demeanor toward the genie in the scene does seem to hint at him knowing more than he lets on. If the genie had just confessed, chances are Leopold would have let him have Regina, since Snow had outgrown the need for a stepmother at this point.
** Also Snow's mother, Queen Eva: A kind, benevolent woman who grew out of her phase of being a RichBitch who looked down on peasants and wanted to teach her daughter to not be like that at an earlier age, or a full on BitchInSheepsClothing just trying to cover her tracks and look perfect in front of her child, husband, and subjects? The former is more credible, but there are some who actually believe the latter to be true.
** August/[[spoiler:Pinocchio]]. Manipulative {{Jerkass}} who is only breaking the curse because [[spoiler:he's turning into wood]] or a man who was given a massive responsibility as a kid that he wasn't ready for and is now trying to fix his mistakes? The latter gets some weight to it when [[spoiler:Gepetto,]] his own father, says as much and that [[spoiler: August is shown to be willing to die if it means making up for his mistakes in the process (even as he fully turns to wood in the Season 1 finale, he still begs Emma to break the curse and free the residents of Storybrooke from it, with no knowledge as to whether or not that will revive him)]]
** Granny: Is she a MemeticBadass who brought her grand-daughter up with good intentions, or an incredibly foolish, destructively self-hating woman who came close to ruining Red's life by [[spoiler:not telling her she was a werewolf or teaching her how to retain sentience in wolf form]]?
** Peter Pan/[[spoiler:Malcolm, Rumplestiltskin's father,]]. A psychopathic CompleteMonster who truly [[spoiler:never loved his son]] as he said, or a victim of TheDarkSideWillMakeYouForget who once truly loved [[spoiler:his son]], but has long since seen that love drowned out by years of indulging in his own selfish whims? [[spoiler: Malcolm's behavior seems to suggest a mix of both: he never loved his son, but felt guilty about this since he knew his son loved him and so he tried to treat him well up until he became Pan and completely lost any sense of guilt or regret]].
** Cora, did removing her heart make her totally evil, or was she always a sociopath regardless? Keep in mind other characters who've had their hearts removed like Graham and the Knave of Hearts from the spin-off, are still fundamentally good people without their hearts, though less heroic than before, more like weak but sympathetic. [[spoiler: Her last words to her Regina, true remorse or part of a Thanatos Gambit to keep Regina as her tool beyond the grave?]] WordOfGod firmly supports the former.
** Zelena: Concerning the reason of her jealousy. Yes, it had to do with Cora's treatment of her, but what about Rumplestiltskin? What did she feel about him ? [[spoiler: Just HotForTeacher or seeking a father figure ? Her spiteful insults centered much more around Baelfire than on Belle, which would indicate the latter.]]
* AnticlimaxBoss:
** The Blind Witch is billed as a vicious cannibal and powerful witch, but she's barely onscreen for ten minutes before [[spoiler:the children/Evil Queen cook her]]. They even skip over the whole "Gretel is a slave and the witch fattens up Hansel."
** The Dragon in "Selfless, Brave and True". [[spoiler: He looks ready to go OneWingedAngel on Tamara, but she takes him out mid-transformation. Stupid all-powerful Taser]].
** Subverted with [[spoiler: Peter Pan in "Save Henry". He goes down surprisingly easily '''twice''', and both times it turns out that he isn't finished after all. Further subverted two episodes later, when he's defeated for good: as it happens when he's showcasing just how powerful he truly is and his death is only brought about by the ultimate sacrifice from Rumpelstiltskin.]]
** Played painfully straight with [[spoiler: the Shadow in "Going Home". After all its menace throughout the season, Tinkerbell has a ridiculously easy time taking it out for good.]]
* ArcFatigue: Some fans feel this way about the Neverland arc at the beginning of season 3. While most like Peter Pan as a villain, some people tired of it quickly since it was essentially the same scenery (not to mention the eternal nighttime) every single episode, and because the arc is more of a Character Study than plot-based, the action moves at a very slow pace through 9 whole episodes when it really could have taken half that long with less character-based detours. In any case, the cast finally returns to Storybrooke in the 10th episode of the season, so it's not as bad an example as it could have been.
** Also, the last third of season 2, particularly after [[spoiler:Cora's death]], becomes very wearying to watch, especially given how anticlimactically [[spoiler:Greg and Tamara]] were dealt with at the beginning of the third season.
* AuthorsSavingThrow: Toward the end of season 2, the crew got a lot of grief over [[spoiler:Greg and Tamara's "anti-magic" gear, especially Tamara's taser incapacitating a ''wooden'' August]]. The season 3 premiere patches this up by revealing that [[spoiler:unbeknownst to them, it all worked due to Peter Pan's magic]].
* BadassDecay[=/=]VillainDecay:
** Hook. He had been so many times defeated and stunned that many viewers can't take him seriously now. Of course, [[RealLifeWritesThePlot much of this was inevitable]] due to Colin breaking his leg while filming "The Outsider".
** Also, there are many fans who feel the constant BreakTheHaughty moments for Regina in Season 2, usually resulting in [[CryCute her crying]], have ruined all the menace she had in Season 1.
** There was an abundance of fan complaints about Snow White undergoing this in a non-villainous example. Snow White started out as an intelligent, snarky, determined bandit/warrior princess, but was comparatively low-key between 3x12 and 3x16, and many complained that she had turned into the standard IncorruptiblePurePureness PrincessClassic. In those four episodes, she was heavily criticized for being on the sidelines of combat, giving up on some things, and it is often said that she TookALevelInDumbass to the point where [[IdiotBall she can't figure out that a strange woman wearing a large emerald broach, black cloak and black hat who is inserting herself into her life is the Wicked Witch of the West that everyone's on the lookout for.]] Except that she's heavily pregnant and therefore fighting would be irresponsible. The one time she ''did'' give up on something, Charming had just made that very remark to prevent her from tracking the witch and she agreed, like any rational mature adult. That, and the fact that Zelena sports an English accent that her movie or book counterpart did not have, never wears the pointy hat in front of her, has no wart and ''doesn't have green skin'' alone explain why she could never have guessed what was happening without being ''psychic''.
* BaseBreaker:
** Neal and especially his relationship with Emma. [[DieForOurShip While the majority of the hate is shipping related,]] some dislike him because of his actions in the backstory (such as [[WhatAnIdiot agreeing to August's plan]] to let Emma go to jail), which, some feel, weren't properly acknowledged enough in late season two. It was, however, acknowledged some in early Season Three. [[spoiler: Emma admits that the memories are too painful to the point that her darkest secret is her guilt over feeling that it might be better if Neal hadn't been found alive]]. To Neal's credit, his reaction to learning this was admirable. When she apologized for the secret, he immediately told her that after the way he treated her, she had no reason to feel guilty.
** Belle was an EnsembleDarkhorse during season one... yet became much more controversial in season two, particularly due to an AmnesiacLover storyline that didn't really go anywhere, and a lot of fans turned their backs on her and the Rumbelle ship, although it's still quite popular.
* BrokenBase:
** Season 2 turned the already passionate fandom into a snake pit full of hissing vipers. Regina fans, Regina haters (often The Charmings fans or Rumple fans), Rumbelle shippers, people who feel Rumbelle is squicky or boring, Neal/Emma shippers, people who feel Neal is TheScrappy, Emma/Hook shippers, Hook haters (some Emma/Neal shippers, people who feel Hook's misogynistic), people who feel the writers are succumbing to DracoInLeatherPants syndrome, people who still like everything...
** Mary Margaret's one night stand with Doctor Whale. Consensual sex between two unattached adults which is being blown out of proportion by the rest of the fan base or the unnecessary sullying of a beloved classic character who is supposed to be the epitome of innocence and goodness? Furthermore, why does she alone get the flack for sleeping ''once'' with Dr. Whale, when judging by Kathryn's pregnancy scare, David was ''also'' actively engaging in a sexual relationship with someone else? Doesn't this make it an even ''worse'' offence, since he's PrinceCharming after all? Likewise, in-universe, why did David get [[DoubleStandard none of the hate]] when the affair between known?
** [[DracoInLeatherPants The Regina fans versus the Rumplestiltskin fans]]. This is lampshaded in the audio commentary of Skin Deep, in which Jane Espenson says that having two villains makes things richer, but also makes viewers [[MisaimedFandom try to shoehorn one of them in the function of "actual villain" and the other in "other hero".]] [[EvilVersusEvil Flames are also fanned by the two of them continuously screwing each other over]]. [[RuleOfCautiousEditingJudgement Let's leave it there]].
*** This has somehow lessened with internal fights amongst Regina fans with creation of some EnemyMine alliances with Rumple fans. Some people think that Hook and Regina are NotSoDifferent and root for both, others don't and are then criticized by this side for what is perceived as double standards. The defendant usually justify it either by pointing out (for Regina fans) that Hook was always a pirate whereas Regina was DrivenToVillainy, or by telling their opponents (for Hook fans) that Regina's revenge is on someone who had less responsibility than Rumplestiltskin had for his misdeeds on Hook. Some Regina fans started liking Cora in the second season and tried to justify everything she did to her daughter by making Rumple guilty for her transformation. Others thought that what she did deserved ThisIsUnforgivable and that she was responsible. As Rumple fans can also be Rumbelle or Golden Heart shippers, think that Hook is somehow justified, think he isn't, or declare that he is too dreamy for them to care, message boards can get ''complicated''.
** Also the inclusion of [[spoiler:Victor Frankenstein]], who while not the sole example of a literary character on the show (as characters from Carlo Collodi's "Pinocchio", Lewis Carroll's "Alice in Wonderland" and J. M. Barrie's "Peter Pan" were already used) does stand out among characters used in Disney films and traditional folklore. It's helped a bit by his coming from a ''third'' universe, presumably one full of horror movie characters.
** The inclusion of both Arthurian legend (via Lancelot and the Lady in the Lake) and Mulan.
** Regina's arc in the second season has split the fanbase down the middle between those who find her a JerkassWoobie to [[CryForTheDevil be pitied]] and deserving of [[HeelFaceTurn redemption]], and those who find her a [[{{Wangst}} whiny]] [[TheSociopath sociopath]] who [[MoralEventHorizon is well past forgiveness.]]
** The revelation that Henry's father is [[spoiler:Baelfire, Rumple's son]]. Some fans really did not want this twist.
** Snow [[spoiler:murdering Cora]], particularly the way she did it. There's the camp that thinks she had no choice and that [[spoiler:Cora (and Regina)]] really had it coming since they would murder them without a second thought. After choosing to take the box with her instead of cleanly finishing the job, Snow would probably never have escaped that tomb alive if she tried to crush or control Cora's heart because Regina would have killed her, and there was no way she could reach Cora herself without Cora noticing. And keeping Rumpelstiltskin alive is arguably the best strategy against Regina. Then there's the camp that thinks [[spoiler:saving Rumplestiltskin who has a much bigger nuisance potential and barely hesitated in putting their lives in jeopardy before was a piss poor excuse, that using Regina to murder her own mother]] was beyond cruel, and that if she wanted to do the right thing, all she had to do was [[spoiler:crush the heart herself...or, if she could let go of her vengeful feelings, just put it back in Cora without cursing the candle, which might have prompted a HeelFaceTurn from Cora]].
** A minor one with Mulan: while most of the fandom is on board with Mulan being attracted to women [[spoiler:(specifically, in love with Aurora)]], there is some debate on whether this means she's [[BiTheWay bisexual]] or [[LesYay a lesbian]], due to the ambiguous nature of her feelings for Philip. Each of these require different interpretations of her arc in Season 2: was she [[spoiler: in love with Philip and protecting Aurora based on her vow to him, which developed into having feelings for Aurora]] or [[spoiler: was Philip more like a brother to her and Aurora simply jumped to conclusions, given that Mulan never confirmed loving Philip, and was really in love with Aurora all along while Aurora [[{{Irony}} didn't know love when she saw it?]]]]
** For those so tired of every new character being revealed to be related to Snow/Regina/Rumplestiltskin, the revelation that [[spoiler: ''Peter Pan is Rumplestiltskin's father'']] didn't sit well.
*** Nor did the revelation that The Wicked Witch Of The West aka Zelena is [[spoiler: Regina's sister/half sister]].
** The Neverland arc of Season 3: is it brilliant, boring, or [[TakeAThirdOption a roller coaster of both?]]
** After including the characters mentioned above, the show goes one step further by featuring a ''real historical figure'', ie [[spoiler:Blackbeard]], as a resident of the Enchanted Forest.
* CargoShip: Hook/[[CrackShip The Floor]] is liked by some, due to his tendency to get beat up in the latter half of Season 2.
** Hook/Jolly Roger is somehow canon by season 3.
* CompleteMonster: PeterPan is the amoral, self centered, [[TheSociopath sociopathic]] boy of the original tale taken UpToEleven and stripped of any redeeming qualities. Pan is a demon who sends his shadow to take children away from their homes and families to Neverland and once there, they are made his servants who are never permitted to leave. All who try to leave he has the shadow kill by taking out their souls. He has an extreme LackOfEmpathy for anyone who isn't himself, [[ItsAllAboutMe only thinks about his own interests above all else]], and delights in torturing and destroying others, mentally and physically, because [[ItAmusedMe it amuses him.]] Since [[spoiler: he was dying due to Neverland's magic leaving him, his ultimate plan that was decades in the making was to absorb the heart of the child who is the truest believer in magic, so that he can become all-powerful and immortal, while the child dies in his place. That said child is Henry Mills, his own great-grandson.]] The kicker? Pan is in truth [[spoiler: Malcolm, a cravenly, negligent PsychopathicManchild who abandoned his son Rumpelstiltskin for the power of eternal youth. Unlike most villains on the show, Pan does not value family, as he emotionally abused and resented his son from day one since he hates the responsibilities of adulthood. To Pan, a baby is a "pink, naked, squirming little larva who eats away at his hopes and dreams." He even places more value and so-called love on his PsychoSupporter Felix, whom he kills without hesitation when it's needed to complete a curse, than he does for his own child and ultimately attempts to murder his entire family just because he knows how much they mean to Rumpelstiltskin]].
* ContinuityLockOut: To a degree. Don't even think about going into season 2 without watching the last 2 episodes of season 1, and the StoryArc of Kathryn's kidnapping means you need to at least see episode 13 to make sense of what's going on in the real world in season 1. The LoadsAndLoadsOfCharacters present don't help at ALL, though since they're based on the Disney/fairy tales we all know, at the least, we can understand who's doing what. Still, since they love to pull twists on the tales, this starts building up after a while.
* CrackShip:
** Subverted by the context of the show, but try telling someone who's never watched an episode that Rumplestiltskin and Belle are a couple and you will get ''weird'' looks.
** Snow White and [[spoiler:Victor Frankenstein]] definitely count.
** "In the Name of the Brother" shows that Red Riding Hood and [[spoiler:Victor Frankenstein]] are also a possibility.
** Before Rumpelstiltskin was with Belle, he was going to run off with [[spoiler: the Queen of Hearts]], and his son has [[spoiler: had a child with the daughter of Snow White and Prince Charming]].
** Prince Charming has been engaged to the daughter of Midas.
** [[ShipperOnDeck Tinkerbell]] is trying to get the Evil Queen and Robin Hood together because they're soul mates.
** Based on their interactions in the mid-season 3 finale and the fact that they met in Neverland way back when, Tinkerbell and Captain Hook may have something going on.
** And Emma with [[spoiler: a flying monkey]] beats them all.
* CriticalDissonance: It's one of ABC's most successful shows right now despite, for example, ''The AV Club'' regarding it as mediocre at best.
* CrowningMusicOfAwesome:
** [[http://www.youtube.com/watch?v=dUZ9efzYw0k&feature=youtu.be&t=41s Prince Charming's Leitmotif]]. That is all.
** Rescue Me (How The Story Ends) by Kerrie Roberts is amazing.
** Regina has a pretty badass theme.
** [[https://www.youtube.com/watch?v=71zok43rtPw Rumplestiltskin in Love]] doubles as this and a TearJerker.
* DesignatedProtagonistSyndrome: Some think Emma is a bland, uninteresting protagonist with hardly any character.
** Others feel similarly toward Snow White and Prince Charming, Emma's parents, mainly in Season 2 when they're OutOfFocus a lot.
*** The feeling has begun to lessen with "The Evil Queen", which did more to remind the fans of Snow White's generosity and resistance than to make us pity Regina. The jury's still out on Charming, though.
*** And many feel Charming too got his groove back in Season 3, especially upon developing a [[HoYay bro-mance]] with Hook.
* DesignatedVillain: Medusa, a recurring theme for her character. In "The New Neverland" Snow and Charming's decision to kill her has nothing to do with her, but merely a way to fight Regina. Alternatively, it made for an interesting honeymoon. We never see her do anything to innocent people, she's only ever fighting people who are actively trying to kill her.
* DieForOurShip: While most of the Sleeping Warrior fandom is mostly neutral (if a bit disgruntled) towards Phillip, [[spoiler:there are others that actively wish he would die or go back into a coma to make way for their ship]].
** It's now also happening with [[spoiler: Robin Hood]] amongst the Swan Queen fandom.
** Some people in the ShipToShipCombat between [=SwanFire=] and Captain Swan wish this upon respectively Hook or Neal. [[spoiler: Though when one of them DID die - Neal - most of the fighting stopped]].
** A part of the fandom thinks that [[spoiler: Neal's death]] was because of this.
* DracoInLeatherPants:
** Rumplestiltskin is getting this. [[MagnificentBastard It]] [[WoobieDestroyerOfWorlds was]] [[DrivenToVillainy inevitable]] [[AffablyEvil really]]. He also ''actually wears'' leather pants.
** Regina gets this as well. Mainly because despite all the [[{{MoralEventHorizon}} awful, unforgivable things the Queen has done]], Lana Parrilla can make a face like a kicked puppy dog, and lately had scenes revealing [[JerkassWoobie she always had some reason to do so]]. Even ''she'' wears leather pants.
** Killian Jones (AKA Captain Hook) is something of a hot {{Jerkass}} with a [[spoiler:dead girlfriend]]. His main motivation is revenge against a villain and he occasionally goes out of his way to minimize collateral damage (Like when he saved Aurora's heart). Other times, not so much, like shooting Belle (thus ensuring she'd lose her memory), taking out Aurora's heart ''while she was unconscious'' and helping to trap Emma and her friends in Rumplestilskin's cell. [[RunningGag And he wears leather pants]]. Yeah...
** Believe it or not, even Cora got this treatment eventually. Especially after "The Miller's Daughter", complete with RonTheDeathEater towards Queen Eva and Snow.
** The trend has ''mostly'' been subverted with Peter Pan, who has received a large amount of adoring fangirls who love him ''because'' he's such an unapologetically evil little shit and they embrace this rather than try to excuse all of his sins. However, there are still those who do attempt to justify or woobify him, despite all evidence to the contrary.
* EnsembleDarkhorse:
** Ruby and Archie seem to be getting this treatment.
** Dr. Whale, who was popular as a character even before it was learned that [[spoiler: he was Victor Frankenstein]].
** Jefferson/Mad Hatter was definitely something of a hit, and many hope to see him return in [[{{Series/OnceUponATimeInWonderland}} the spin-off]]. (When that show was in the planning stages Edward Katsis was quick to reassure people that they had no intention of recasting the part and The Mad Hatter would only show up if and when Sebastian Stan was available, as so many people liked his performance.)
** Belle especially. She only appeared in 3 episodes in the first season, but was popular enough to be upgraded to regular in the second.
** Season 2 brings us Mulan, Aurora and Captain Hook, the latter of whom got upgraded to regular even further than Belle was.
** Season 3 gives us Tinker Bell, for both having [[HiddenHeartOfGold a heart a gold]] and being a FairySexy. Being the Woobie also helps. Also we have [[PluckyGirl Ariel]], and [[spoiler: the REAL Ursula, who many fans hope is heard from again]].
* EvilIsSexy:
** The Evil Queen. Rumplestiltskin/Mr. Gold could also be considered this (depending on your tastes), but the Queen/Regina is the most clear-cut example. It's also notable that in the Fairy Land flashbacks, the more overtly evil she's being, in general, the more plunging her neckline. Before her husband's death, she is shown dressing demurely, by the time the curse is made, she appears to have a wardrobe consisting entirely {{of corsets| sexy}}.
** The Blind Witch, with her impressive cleavage and the orgasmic sounds she makes when after food.
** Killian Jones. It's very easy to forget what a {{Jerkass}} he is because he's so damn pretty.
** Cora could be considered to bridge this and GrandmaWhatMassiveHotnessYouHave. Consider that she was portrayed by RoseMcGowan in flashbacks.
** Robbie Kay as Peter Pan and Rebecca Mader as Zelena in a Season 3.
** [[http://www.wetpaint.com/once-upon-a-time/articles/once-upon-a-time-whos-the-hottest-guy This poll]] asked fans who the hottest male cast member is. The two most popular answers were Mr. Gold and Hook.
*** And the final winner was [[spoiler:Mr. Gold]], who beat [[spoiler:Hook]] with 37.58% of the vote (25,885 votes) to [[spoiler:Hook's]] 33.21% (22,874 votes).
* FamilyUnfriendlyAesop: Season 2 has been pushing the rather unfortunate message that [[BeingGoodSucks "Being good doesn't get you anywhere."]] Both Regina and Rumplestiltskin struggle to be good, and both end up ''worse'' off for all their efforts.
** That, and Cora was curb-stomping everyone with impunity until Snow stopped her [[spoiler: and saved Rumplestiltskin]] using the most reprehensible option. Good was completely ineffective, and only got innocent people killed. The evil option ''worked,'' even if Snow's paying a heavy price for it.
** Greg and Tamara are shaping up to be nasty pieces of work as well, Tamara especially, but no one can doubt that their methods (including kidnapping and murder) are ''effective.''
** Might be FridgeBrilliance: good has to be selfless and doesn't necessarily earn its own reward. It must still be pursued, and that's a nice way to prepare younger viewers for side-effects.
** Some people think that [[spoiler: Neal's death]] pushes that very same message.
* FanDumb:
** Lancelot being black has elicited quite a bit of this, with people complaining about it not being true to the character, despite the character being fictional. It gets even more dumb and racist when you consider that people can accept things like Red Riding Hood being a werewolf (that definitely wasn't in the original story) or Jack from "Literature/JackAndTheBeanstalk" being [[GenderFlip a woman]] but apparently a minor [[spoiler:(and [[PosthumousCharacter posthumous]], it turns out)]] character who appeared in only one episode being black is just such a ridiculous character alteration.
** The super devoted Regina fans who hate Henry and see him as ungrateful for not wanting to be around Regina because she's a dangerous mass-murderer who keeps trying to kill his family. This is in spite of the fact that he's the one who continually stops the Charmings from killing Regina, and ''alot'' of episodes in Season 2 reinforce that he cares for her in spite of everything.
--->'''Henry''': She's still my mom.
** Every popular ship has its own FanDumb who will rage at the writers if events seem to be moving away from their favorite ship.
** Some of the criticisms of Mulan and Aurora after "Quite A Common Fairy", [[spoiler: where Mulan is strongly implied if not confirmed to have feelings for Aurora [[AbortedDeclarationOfLove only to decide not to confess because Aurora's pregnant with Philip's child]]]], fall under this. While it's understandable that not everyone will like a ship, people are claiming [[spoiler: she was ''really'' trying to confess to Philip, [[InsaneTrollLogic even though she told Aurora it was unnecessary for him to be any part of the interaction where Mulan was trying to confess her love]], and then there are people who are mad that Mulan likes Aurora [[ButchLesbian because it's too much of a stereotype]]. Also, people from other femslash ships on the show [[ItsAllAboutMe complaining that it wasn't the kind of representation]] ''[[ItsAllAboutMe they]]'' [[ItsAllAboutMe wanted]]. The last one has a point, there isn't a one size fits all LGBT ship, and part of it stems from a legitimate fear that it's the ''only'' representation they'll have, but tearing down other LGBT ships is counter-productive]].
** The fans who say that Milah deserved to die. She's not a ''nice'' woman by any stretch of the imagination, but saying that it was okay for Rumplestiltskin to rip out her heart and crush it, in front of her love no less, is... ''disturbing''.
** The racist fans struck again with the announcement that a black actress had been cast for Rapunzel. And in fact, the casting notice had specifically requested this.
*** Yet nobody complained that Goldilocks is a black woman, played by [[Series/{{Community}} Yvette Nicole Brown]], but that might be because she's just in the 'Good Morning, Storybrooke' season 2 DVD extra. And now that the same actress has been re-cast as Ursula, this probably isn't an issue anymore.
* FanPreferredCouple:
** A minority like Snow and Charming but dislike M.M. and David. Weird as they're the same people trapped in different realities/personas. Part of it may be since in the human world, David is married, and the [[spoiler:affair that results from it turns out rather ugly]].
** And judging by the response of "Skin Deep", Rumplestiltskin and Belle. Much like on ''Series/{{Lost}}'', side couplings end up more compelling than the show's primary romance. Lesson: {{OTP}} can't be forced.
** Come Season 2 there has been a lot of support for the Emma/Hook pairing, [[spoiler:much more than for the {{Canon}} Emma/Neal]].
** Mulan and Aurora, especially with their TomboyAndGirlyGirl dynamic. More than a few viewers would love to see their LesYay get a full upgrade, and FanFiction.net has more Romance genre fics featuring the two of them than fics shipping Aurora/Phillip and in every single couple poll they have absolutely clobbered Aurora/Phillip.
*** [[spoiler: Good news: It's been upgraded. Bad news: It seems Mulan's on the wrong end of Aurora having IncompatibleOrientation, with her reveal that she is pregnant with Phillip's child]].
** After exactly one scene, there's already a following for "Frankenwolf"--Ruby/Red Riding Hood and Dr. Frankenstein. Then again, Dr. Whale's [[EstablishingCharacterMoment very first scene]] had him [[HandsomeLech ogling Ruby]], so...
** Regina/Emma, though not officially a [[OfficialCouple canon pairing]], is still one of the most popular pairings for the show along with Rumplestiltskin and Belle.
* FlameWar:
** Who should have custody of Henry, Emma or Regina? Also whether or not Henry's distancing himself from Regina is justified.
** Tread lightly when it comes to ships. Shipping in general is considered SeriousBusiness by the fandom, but fights among [[ShipToShipCombat Emma Swan's more popular pairings]] (Captain Swan, Swan Queen and Swan Thief) get particularly nasty.
* FoeYay:
** Jefferson is clearly pretty into Emma, but it's one-sided aside from one brief scene where she turns out to be lulling him into a false sense of security before giving him a TapOnTheHead.
** Regina and Gold, particularly in "We Are Both".
** Regina and Jefferson (sort of).
** Rumplestiltskin and Captain Hook. Not many people call the guy screwing their wife "dearie".
** Emma and Hook in Season two, complete with innuendo filled fight scenes and near constant flirting. [[spoiler:She makes out with him by Season three]].
** Hook gets a bit closer to Belle and Archie than strictly necessary.
** Squickily enough, Peter Pan's interactions with Emma seem to have shades of this, in a weird sort of villainous PrecociousCrush. Which becomes even ''more'' squicky when [[spoiler: we learn that Pan is Rumple's de-aged father.]]
** Peter Pan was practically on top of Captain Hook in "Good Form", even saying "I think this is the best time to restart our relationship."
** Emma and Regina do get awfully close when yelling at each other, and have a few brief moments of comradery that are particularly eyebrow raising. And with lines like "How to get the saviour to taste my forbidden fruit?" you can see where the shippers are coming from.
* HarsherInHindsight:
** In the Price of Gold, Mr. Gold mentions to Emma that no one wants to see Ashley's baby born in jail. True North reveals that Emma gave birth to Henry in jail.
** In Storybrooke, David/Prince Charming left his wife for Mary Margaret/Snow White. In the real world, David's actor Josh Dallas divorced his wife around the same time he started dating Mary Margaret's actress Ginnifer Goodwin. (Though to be fair, his now ex-wife had already been seen in public with a new paramour by that time, so it's more of a case of freak timing.)
** "I just didn't want you to lose your mother... like I lost mine." It was an [[MissingMom angsty line]] in an [[StartOfDarkness angsty episode]] to begin with. As of "The Miller's Daughter", it's just ''painful''.
** After the revelation that [[spoiler: Pan is Rumpelstiltskin's father, every time Pan taunted Rumple becomes even worse]].
*** Likewise, Rumple's regret at abandoning Bae becomes even worse given how much it mirrors the way [[spoiler: Malcolm abandoned ''him'', magic bean and all]].
---> Neal: [[spoiler: Every night, the last thing I see before sleep, is an image of you and me on that pit and your hand over mine. Then you open your grip. The last thing I see as I fall away is the look on your face, choosing all this... crap over me.]]
** After "Quiet Minds", [[spoiler: Emma's fake story on how Henry's father died as a hero]] in "True North".
* HePannedItNowHeSucks: ''Entertainment Weekly'''s Ken Tucker, while not completely giving ''Once Upon a Time'' a terrible score, didn't exactly give it praise with its pilot episode. So when even people who watched it with low expectations wound up loving the show, everyone reading his opinion piece ripped him a new one. A possible subversion, given that some of Ken's attackers [[{{Hatedom}} already loathe him for numerous reasons]], and used this as yet another reason to call him a grumpy dinosaur (despite his surprisingly wide tastes in TV).
* HesJustHiding:
** [[spoiler:Some fans think the Hong Kong Dragon went down way too easy, especially after he was being built up as a dangerous magical force to be reckoned with. As such, some like to believe he was either PlayingPossum, or somehow [[BodySnatcher fled his body to possess another one]].]]
** Oh, come on. How many people really think [[spoiler:''Rumplestiltskin'']] is dead for good after the events of Season 3's winter finale?
** Given that [[spoiler:Michael Raymond-James's name is still in the opening credits two episodes after his character's death]], some might presume this regarding [[spoiler:Neal]].
* HeReallyCanAct: Jamie Chung was never a bad actress but before "Quite A Common Fairy", she had never had much to do other than look [[TheStoic stern and a little grumpy]]. [[spoiler:And then she goes to tell Aurora that she loves her. But before she can say anything Aurora tells her that she's pregnant]]. [[AbortedDeclarationOfLove You can see the exact moment Mulan's heart breaks.]]
** Jared Gilmore showed a lot of acting prowess in "The New Neverland" as [[spoiler: Peter Pan, which was refreshing after Henry, the everyboy that [[MemeticMutation everyone is somehow related to]], was given so much plot importance without coming off as a particularly strong character]]. Same goes for his performance in 3x12, subtly contrasting Former Henry and New Henry.
* HilariousInHindsight:
** Jennifer Morrison, who plays Emma, was also James T. Kirk's mother in ''Film/StarTrek'' and named him after her father. Prince Charming is Emma's father and his name is ''James''. So yes, James T. Kirk was in fact named after his grandfather. (Although "Tiny" reveals that his real name is David, but he's been forced to adopt the name James.)
** Even more hilarious? Josh Dallas (Charming) was previously Fandral the Dashing in ''Film/{{Thor}}'', and Chris Hemsworth in Thor was George Kirk in ''Star Trek'', meaning that at one point, his daughter ''married Thor''.
** Isn't Emma's actress dating Bucky/The Mad Hatter now?
** When she first becomes a deputy, Emma refuses to wear a tie. [[http://www.stylebistro.com/lookbook/Pantsuit/hKp9KpXtFZp Here's]] the outfit Jennifer Morrison wore to [=PaleyFest=] 2012.
** Dr. Whale led an angry mob to Regina's house in the second season premiere. This becomes funny once it's revealed that [[spoiler:he's really Dr. Frankenstein]].
** Particularly when one considers that [[spoiler: as Frankenstein, his whole motivation was to defeat death, when David Anders' previous well-known role was an ''[[Series/{{Heroes}} immortal]]''.]]
** RobertCarlyle once starred in a movie entitled ''Once Upon a Time in the Midlands''.
** Wouldn't be the first time Raphael Sbarge has been the self appointed voice of conscience for [[KnightsOfTheOldRepublic Dark Lords (or Dark Ladies)]] and [[Franchise/MassEffect Shepards]].
** In ''Disney/BeautyAndTheBeast'', Belle sings "Here's where she meets Prince Charming but she won't discover that it's him 'til chapter three." In the show, [[http://25.media.tumblr.com/ff25a437484532048757cc7d038f2bb7/tumblr_mo6rqhJvcA1s1bdiuo2_1280.png Snow first meets Charming but doesn't discover who he is until later]]. And that was in episode 3.
** Robbie Kay, who plays Peter Pan, previously starred in the film version of ''Literature/WaysToLiveForever''.
** Jamie Dorner, who played Graham, Storybrooke sheriff and the Evil Queen's sex slave/rape victim in the first 7 episodes of season 1 has been cast as [[Literature/FiftyShadesOfGrey Christian Grey, a freak who sexually abuses a willing stupid girl]].
** Also, he was the Huntsman and his next TV role is also [[Series/TheFall a hunter]]; the only thing different is his choice of prey.
* HolyShitQuotient:
** Raised significantly in the Season 2 premiere. How do you still have a show after the first season's ending? The answer: [[spoiler:Trapping Emma and Snow White in the Enchanted Forest]].
** The Season 2 finale has this as well, with [[spoiler: Henry being taken to Neverland and Hook, Emma, Regina, Rumplestiltskin, Snow, and Charming boarding Hook's ship to save him. And PeterPan is the new BigBad. Don't think anybody could have seen that coming]].
** And who could have seen ''this'' one coming? [[spoiler: Peter Pan is Rumple's de-aged ''father''! And Henry rips out his own heart!]]
** The Season 3 Winter Finale ends with [[spoiler: Rumplestiltskin pulling a murder/suicide on Peter Pan, everyone but Emma and Henry returning to The Enchanted Forest and Emma and Henry losing their memories]].
** Where is Neal? He's [[spoiler: been absorbed by his father Rumplestiltskin]].
* HoYay:
** Hook and Charming, come Season 3. Could be FoeYay but seeing as they're [[EnemyMine not exactly on opposite sides right now...]]
** Less subtlely in The New Neverland:
---> '''David''': You think I'm interested in Hook? Emma, I'm a married man.
** Also Hook and Baelfire, even though it starts as slight FoeYay.
** Peter Pan and [[UndyingLoyalty Felix]], "You need to be punished."
*** [[spoiler:Felix is the one Pan loves most]]. Make of that what you will.
* IdiosyncraticShipNaming: All ship names. Each character has their own "code name" and each ship is a combination of those names. Here's a few examples.
** Emma/Regina = "Swan Queen"
** Ruby/Belle = "Red Beauty"
** Hook/Emma = "[[ShoutOut Captain]] [[Film/PiratesOfTheCaribbean Swan]]".
** Emma/Neal = "Swan Thief" or "Swan Fire"
** Mulan/Aurora = "Sleeping Warrior"
** PortmanteauCoupleName: There are also a few ship names that don't fit this pattern, such as Snow/Charming which is "Snowing" and Rumplestiltskin/Belle, which is "Rumbelle".
* JerkassWoobie:
** It's hard not to feel sorry for Rumplestiltskin despite everything in "Desperate Souls", "Skin Deep", and "The Return". Or "Manhattan". Good Lord, Manhattan. In chronological order :
*** The bad reputation he had when innocent [[SinsOfOurFathers came from his father's]], and when he tried to prove his valour, [[spoiler: he had [[HeroicSacrifice to sacrifice reputation and his health in a heroic attempt to save his son]]]]. His wife was so disgusted at [[ItsAllAboutMe the shame he put her]] through that she [[spoiler: nearly abandoned him and their newborn son, not even working with him and getting drunk all day]].
*** Then, she met a pirate, fled, and when he thought she was a prisoner and tried to save her, in the name of "honour", the pirate defied him in combat despite knowing that he was limping, hinting that she would be assaulted.
*** Years later, his son was almost taken for the Ogre War, and, believing his wife had already been harmed by ruthless fighters, that is when he started [[spoiler: behaving evilly to protect him, while still helping a lot of people]], arguably being an example of no more than an UnscrupulousHero[=/=]WellIntentionedExtremist.
*** Finally, his own selfish desire to maintain his power lost him the very son he got that power to protect. He's lived a life full of regret and self-loathing (mixed with a good dose of insanity) ever since.
** From the end of season one onwards, it's damn hard not to feel bad for Regina, too, no matter all the horrible things she did. This is helped by the fact that her StartOfDarkness spans on four episodes, two of which are spent without doing anything wrong or questionable.
*** Even if "The Stable Boy" did have some impact, making most of the Regina hatedom go from "She does this just because, ThisIsUnforgivable[=!=]" to "I am sorry for your terrible childhood, and this is mostly your mother's fault, and at the start I could even still have forgiven you, but ThisIsUnforgivable[=!=]", the idea that she turned from innocent to manipulative and child-abuser in one episode could have diminished fan sympathy, coupled with the incomplete depiction of her LoveMartyr relationship to Cora and need to displace any blame she lays on her.
*** By "We Are Both" especially when you see how her mother (and later Rumplestiltskin) put considerable effort into screwing her up and prompting her FaceHeelTurn, and FridgeHorror dictates that her whole life has been them both trying to make her violent and a perpetual assault on her goodness and sanity (which, as we learn, both managed to hold after TheLostLenore, at least sixteen years of AbusiveParents, and an OldManMarryingAChild situation). Made even worse when it is revealed that she took up magic to protect herself after the abuse, and married Leopold with no ill-wish towards him or his daughter.
*** If you still thought she didn't have anyone to blame but herself, and her choices weren't informed by suffering, she then has "The Doctor", spent dwelling on how [[spoiler: Rumplestiltskin]] influenced her. It features manipulating, HopeSpot turned CynicismCatalyst and efforts to recover from the addiction she got due to his actions.
*** "Quite A Common Fairy" reveals that she didn't fall into darkness after her CynicismCatalyst. She was just turned into a bitter and colder person who ''might'' have gotten redemption and stopped following Gold's lessons... but he appeared just before a selfless fairy would give her a chance at happiness and planted the idea that she would never be safe without power and revenge, so she ran away from this opportunity.
** Killian Jones. Yes, he's an unrepentant pirate willing to kill anyone in the way of his revenge...but much of this (except for the pirate part) was just because he fell in love with a cripple's wife, and then that cripple became the most powerful dark magical entity in the land.
*** And in the Season Three episode "Good Form" we find out that he wasn't even always a pirate. He used to be a straight-laced Lieutenant in the Royal Navy under his brother Captain Liam Jones. But their King sent them to Neverland to bring back Dreamshade, telling them that it was a plant that could heal all injuries instead of a poison. Liam gashed his arm with one of the plant's thorns to prove to Killian that they were not being deceived and that it was not a poison, but of course they were and it was. Peter Pan showed Killian a spring that's water could save his brother but neglected to mention that the cure only worked so long as Liam stayed in Neverland. When the two brothers sailed off with the intent of revealing their King's true motive, Liam succumbed to the poison. So, betrayed and alone, Killian turned his back on the Crown and declared himself a pirate.
** Jefferson the Mad Hatter and Dr. Whale/[[spoiler:Victor Frankenstein]].
** Young Cora in "The Miller's Daughter" [[spoiler: before she rips out her own heart]].
** August Booth [[spoiler: aka Pinocchio]] can also qualify.
** Greg Mendell [[spoiler: aka Owen Flynn]] is another example.
** Zelena/The Wicked Witch, though her flashback episode comes after a likely MoralEventHorizon, and boils down to: "She had a choice. The choice '''really''' sucked."
* LauncherOfAThousandShips:
** Emma is commonly paired with her step-grandmother and [[FoeYay archenemy]] [[LesYay Regina]], who also happens to be her biological son's adoptive mom. Also fairly popular are [[OfficialCouple Emma]]/[[KilledOffForReal Graham]], [[ShipTease Emma/August]], [[StalkingIsLove Emma/Jefferson]], and [[FoeYay Emma/Gold]]. You'll also see your vocal minorities of [[LesYay Emma/Ruby]] and Emma/Archie shippers and those who would ship [[ParentalIncest Emma/Mary Margaret]] if Mary Margaret wasn't actually Emma's mom. Or who ship it regardless. AND a more recent ship is her with Captain Hook. [[spoiler:Plus Baelfire after "Manhattan"]].
** Ruby/Red is also shipped with quite a few characters--Emma (as mentioned above), [[MayDecemberRomance Archie]] (due to both characters' popularity with fans and lack of canon love interests), Gold (especially before the introduction of his canon love interest [[Disney/BeautyAndTheBeast Belle]]), [[LesYay Snow White and Belle]], and Graham by fans who like Graham's character too much to take the convenient KilledOffForReal exit to further their preferred Emma ship. Jefferson and Regina, too, even though they (and Gold and Archie, come to think of it) have never actually interacted with Ruby. August and Ruby had one conversation of ShipTease and gained a small-but-loyal fanbase, Charming/David, since she became his de-facto second-in-command in post-curse Storybrooke. And then there are those who liked Red's original love interest [[KilledOffForReal Peter]] from her tragic backstory. Unsurprisingly, "In the Name of the Brother" created many Ruby/Whale ([[spoiler:"Frankenwolf"]]) shippers.
** Regina has been shipped with [[FoeYay Gold]], [[LesYay Emma]], David, Snow, Jefferson, Ruby, Archie, Daniel, Hook, Tinkerbell, Robin Hood...
** Captain Hook has been paired with Ruby, Emma, Regina, Aurora, Mulan, Jefferson, Cora, Prince Charming,, Neal/Baelfire, Peter Pan, Wendy...even [[Disney/TheLittleMermaid Ariel]], at least several episodes before she actually appeared.
* LesYay: Let's face it, the series is rife with it (probably due to the unusually high number of female main characters). No wonder there's a big LGBT following.
** Aurora/Mulan. Sure, their meaningful glances can be chalked up to awareness of each other's feelings towards Phillip. Mulan's introduction to Aurora directly mirroring Snow's introduction to Charming, however...The end of "Queen of Hearts" with [[spoiler:Mulan bringing Aurora's heart back to her and Aurora saying, "Have you ever done this before?" as Mulan leans over her to put it back]], is ''overflowing'' with subtext.
*** [[spoiler: As of Quite a Common Fairy, it's canon from Mulan's side, when she rushes to tell Aurora that she loves her, only to have her announcement cut short by news that she's not thrilled to hear]].
** Snow and Red.
** Emma and Red. "Emma was my lemur", anyone?
** Now we have Red and Belle.
** [[FoeYay Cora and Eva]]. Sure, [[spoiler:Cora murders her]] but that kiss on the fingers caused a few eyebrows to be raised.
** At one point, Regina bribes the Severe Nurse with a [[SomethingAboutARose rose]].
** Season 3 has Tinkerbell and Regina. Tinkerbell defends Regina against the Blue Fairy and seems awfully invested in Regina finding true love and getting her happy ending, and Regina doesn't want her to darken her heart [[spoiler: by killing her ([[LikeYouWouldReallyDoIt which she doesn't]])]] and seems genuinely sad that Tinkerbell lost her wings. Not to mention the support they had going for them ''before the episode even aired.''
** Ariel and Belle as of "Dark Hollow", fueled especially by a scene of them tied up back-to-back together.
** [[RelationshipWritingFumble Regina and Emma have numerous eyebrow raising moments.]] See FoeYay.
* LikeYouWouldReallyDoIt: Snow going through with Cora's murder. [[spoiler:Well, eventually she does try to stop it, but too late.]]
** The season 2 finale which has [[spoiler: Regina about to perform a HeroicSacrifice and Storybrooke being in danger of being destroyed.]]
** Early in season 3 [[spoiler:Charming is slowly dying from poison over several episodes.]] Mitigated as the method of saving him still has serious consequences.
** Later in Season 3 [[spoiler: Henry gives up his own heart and appears lifeless. Right, as it ''that'' hasn't happened before...]]
** Subverted in the Season 3 Winter Finale: [[spoiler:Rumplestiltskin died to kill Pan, Storybrooke disappeared forever, everyone's back in Fairy Tale Land except Emma and Henry, who now have memories of growing up together in New York and don't remember their lives in Storybrooke, and the show is basically restarting with something completely different. Though whether it'll stay that way is anybody's guess.]]
** Averted, [[spoiler: Emma gets her memory backs courtesy of a potion from Hook (but not Henry not enough potion), because a new curse has been cast by the Wicked Witch of the West, who turns out to be Regina's half-sister as part of a complex revenge plot against her. She also somehow brought Rumple back to life, although he now appears to be insane. And then things get worse]].
* MagnificentBastard:
** Rumpelstiltskin. Season 1 was the story of his biggest BatmanGambit. Best evidenced by how he gets Regina to call him a bastard ''twice'' in the season.
** Regina as the mayor, particularly from episode 11 onward. It is glorious how she is always one step ahead of the heroes.
** Cora, the DangerouslyGenreSavvy {{Chessmaster}}.
** Captain Hook ascends to the position in "Into the Deep" and maintains it in "Queen of Hearts". [[VillainDecay It goes south for him afterward]]. [[spoiler: He ''reascends'', however, in "The Evil Queen".]]
** Would you believe, of all people, that [[spoiler: Peter Pan]] is a pretty big one as well?
** Zelena, aka the Wicked Witch of the West, who effortlessly plays everyone in town to get her hands on the items she needs, all while hiding in plain sight as a kindly midwife...who's helping Snow White's own pregnancy.
* MemeticBadass:
** Fandom rapidly turned Mulan into one, which is ironic given her tendency to suffer from TheWorfEffect.
** Granny/Widow Lucas and her crossbow. NeverMessWithGranny indeed!
* MemeticMutation:
** "You are a bowl of soup" became a thing on tumblr for the fandom after the cast started calling each other... soup... on twitter. It MakesJustAsMuchSenseInContext.
** Regina referring to Snow White and Prince Charming as "the two idiots" has become rather popular as well.
** [[ParanoiaFuel Everyone is Cora.]]
** Once Upon A Time confessions are also becoming quite popular.
** Josh Dallas' hashtag "#[=RabbitStew=]" in response to a [[http://blog.zap2it.com/frominsidethebox/2013/10/once-upon-a-time-the-white-rabbit-and-snow-whites-magical-lady-parts.html promo]] for ''Series/OnceUponATimeInWonderland'' that made it look like the White Rabbit was climbing into Snow's vagina. This one's especially funny since it happened only a few days before Dallas and Ginnifer Goodwin announced their engagement.
** [[RonTheDeathEater "Fucking]] [[AmbiguouslyEvil Blue Fairy"]] is quite a popular phrase on Tumblr.
** Everyone is related to Henry. ''Everyone.'' Even ''you.''
** "ASK IF WE HAVE AVOCADO"
** After "New York City Serenade," the fact that Emma's new love interest turns out to be [[spoiler: a flying monkey]] has made its way around the internet.
* MemeticSexGod:
** Everyone wants to walk Captain Hook's plank.
** Red. She puts the hot in ''RedHotRidingHood''.
** Plenty of people would be happy to be caretaker for Rumplestiltskin's [[DoesThisRemindYouOfAnything rather large estate.]]
** The cleavage shown in Regina's [[EvilIsSexy Evil Queen]] [[OfCorsetsSexy outfits]] has reached memetic status among some fans. Her low voice and the nature of [[AccidentalInnuendo some of her lines]] don't hurt either.
** Anyone who's fallen for Robbie Kay fell ''hard''.
* MoralEventHorizon: Oddly enough, the show seems to operate under the premise that there is no MoralEventHorizon and that, while redemption is no cakewalk, no one is "irredeemably evil". Both Regina and Rumplestiltskin have tried to redeem themselves with [[HeelFaceDoorSlam varying degrees]] [[HeelFaceRevolvingDoor of success.]] However, fans still insist on making their own judgements:
** '''Regina'''. It's ''very'', ''very'' [[DickDastardlyStopsToCheat hard]] [[VillainBall to pick]] [[{{Revenge}} just one]], and it's ''very'', ''very'' [[ForcedIntoEvil hard]] [[FreudianExcuse to agree]] [[TheDogBitesBack on one]], but most fans definitely think she crossed it while watching Season 1. After watching Season 2 (particularly after 2x02 and 2x05), [[BrokenBase they can hardly reach any consensus at all]].
*** Her treatment of Henry: trying to push him into thinking that the curse wasn't real and thus making him believe that he was crazy (though his therapist and her both being very cautious ''not to use that terminology'', she did trick Emma into using it in order to drive her away from her son, but the deleted scenes reveal that she was kind of surprised by how attached to her he already was), all in order to protect herself/the curse. Then trying to kill members of Henry's family--on multiple occasions--sometimes not even checking whether he was here and therefore doing it right in front of him. Then trying to put him under a love curse because she remains absolutely sure that having her loving him is the best thing that can happen to him and refuses to confront her flaws. Also, some fans consider Regina telling Henry about her plan to [[spoiler: destroy Storybrooke, kill everyone living there, and kidnap Henry back to FTL]], then erasing his memory of the conversation, one as well.
**** Then, it's made clear that though she clearly has no qualms about emotionally/mentally scarring the son she claims to love for life, unlike other villainous abusive parents on the show, she ''always genuinely believes in the excuses she finds to keep him around'' and cannot understand Henry's reactions. Trying to become the mother she always wanted to have turned her into a KnightTemplarParent, and when she realizes this after countless traumas caused by her missing the significance of his relationship with his biological mother, it takes her a very traumatic scene reminding her of her own mother to make her decide to turn herself around... a heartfelt resolution that gets thrown by the window the second her abandonment issues are resolved and her loneliness reawakened by her mother's semi-redemption and death.
*** The Queen killing her own father, explicitly the one thing she loved more than anything else. Though it is less of one for her and more of one for other characters if you were willing to accept the SympatheticMurderBackstory on the death of her father ([[spoiler: he let her be physically and emotionally abused by her mother for years, and tried to persuade her to marry a grown man when she was still a teenager, unwittingly helping to shatter her already fragile mental health]]). Also, she feels enormous remorse about it.
*** Alternatively, the possibility of her [[RapeIsASpecialKindOfEvil repeated rape]] and later the murder of [[spoiler:Graham]] certainly qualifies. Then again, [[FlipFlopOfGod one is supposed to be]] {{Fanon}} [[ShrugOfGod untill 2x17 and creators's tweet either makes it clear or Hand Waves it]] and the other is a complicated issue. [[spoiler:Though the murder can be argued to have as much a crime of passion as Rumplestiltskin's actions towards Milah (since she met Graham [[EtTuBrute frolicking with the woman who was trying to get custody of her son]] ''[[TraumaCongaLine on her father's grave]]'', [[BreakTheHaughty was left for the other woman and got a]] TheReasonYouSuckSpeech [[BreakTheHaughty in front of said woman]], [[FromBadToWorse and then a]] BreakingSpeech [[VillainousBreakdown from said woman again]] [[UpToEleven in a matter of seconds]]), Graham was still an amnesiac whose memory she had rewritten so that he would stay with her, and he had apparently felt something was wrong since a long time.]] This is confirmed in ''Welcome to Storybrooke'', where everyone's personalities were essentially chosen by Regina and many fans thought Graham clearly had no choice ''whatsoever''. Regina could even use his heart to direct him, like a puppet. It stays to be confirmed whether Regina really knew what she was doing or not, as the writers and actress's statements make it look as if Adam and Edie [[ObliviouslyEvil and she by extension thought of it as of a real relationship]], [[DoubleStandardRapeFemaleOnMale but it definitely wasn't]].
*** Even if Leopold was a neglectful bore of a husband who saw her mother's acceptance of his proposal as a valid answer when she was still a teenager, even if he knew that he would never make her happy, and expected her to stay faithful to him and miserable for all the deades of the duration of the marriage, even if he may have planned to kill her potential lover, was it ''really'' necessary to pull a WoundedGazelleGambit on the yet innocent Genie smitten with her, get him to [[MurderTheHypotenuse kill Leopold]] for her, and then let the Genie plunge into eternal servitude as her magic mirror ? Mostly when watching the consequence in 1x07 and Snow's reaction. ''You could have just bribed a guard!''
*** And if you were wiling to accept even ''that'' possibility and still forgive her, then the revelation [[spoiler:that she's kept Belle (who, unlike Snow White or the Huntsman, never crossed her or did her any harm at all) shut away in a mental ward for twenty eight years, presumably either to keep her quiet or as some sort of bargaining chip against Mr. Gold]] might just do it. [[spoiler: Although then again, Regina just shows a CycleOfVengeance mindset (taking leverage material to deal with what she knows, is almost evil incarnate but with very human qualities such as a fondness for Belle, and nearly omnipotent), while Rumple already demonstrated his capacity to screw her life over more than needed at that point in the chronology. Some fans tend to too easily dismiss it as a sort of Karmic Retribution for Rumple and NoSympathy towards Belle.]]. Regardless of how much Regina deserves pity rather than scorn, the point remains that she deliberately hurt an innocent victim (Belle), in cool blood, which contributes into making her NotSoDifferent with Rumple, no matter how much this displeases fans trying to scapegoat him for the event.
*** All the murders [[spoiler:and the later kidnapping]] can be argued to [[PragmaticVillainy acceptable losses to further her plans]]. But [[spoiler:sending defenseless CHILD after CHILD into a cannibal witch's house to retrieve the poisoned apple crosses it. She's shown she could have taken care of the Blind Witch herself (via mirrors and fireballs), even though that would have costed her her revenge, making her look worse when she sends Hansel and Gretel in. Without remorse or hesitation she sent over a DOZEN kids to certain doom just to get a MacGuffin just to screw over ONE PERSON. ONE PERSON.]]
*** [[spoiler:She was involved in Kathryn's disappearance and attempted to commit a murder. She then uses her supposed friend's death to screw over someone who's already miserable, and for kicks she also makes Sidney, who's hopelessly in love with her, confess to the crime.]]
*** What she did to Jefferson; [[spoiler:deliberately screwing him over so that she could get her father back (who she'll kill later anyway, rendering the whole Wonderland trip meaningless) and then hypocritically shooting his words 'You don't leave family' back at him, before leaving him behind to be separated from his daughter forever - as well as from his head, if only for a while. BITCH. Though she gets a SympatheticMurderBackstory-ish storyline AGAIN, since, before his daughter was even born, Jefferson was TheHedonist and helped drive her insane in exchange from some material help from Rumplestiltskin.]]
*** Her reaction to [[spoiler: Finding out Cora murdered Snow's mother, and then Cora murdering Johanna]]: Smirking and saying "See where being good gets you?" cemented it for some. However, this was intended to be a PetTheDog moment, as she looks shocked before her smirk (she doesn't care about Johanna, but her mother doing that to her for ''no damn reason'' certainly strikes a nerve with her) and looks disgusted when learning what her mother did all for the sake of controlling her future. The line is maybe intended to be introduced as yet another echo of her misplaced grudge on Snow White for her own valid reasons against her mother.
*** Regina [[spoiler:trying to get Kurt and Owen to stay in Storybrooke]] and, when that didn't work, [[spoiler:chasing them down like criminals, having Kurt arrested and thus depriving Owen of his father]]. Who cares if she cried in remorse? That was ''dreadful''. To be fair, she learned her lesson in the present time, as evidenced by [[spoiler: destroying the love curse rather than forcing Henry to be her perfect, loving son]], but still, her selfish actions back then have now put ''everyone'' in Storybrooke in jeopardy in the present day, as [[spoiler: Owen is back and out to prove that magic exists to the whole world.]][[spoiler: (Oh, and she killed Kurt as well.)]]
*** [[MindRape Twisting Belle's memories and personality]] into a hard-partying DarkChick. Did Belle do anything to Regina? Nope. It's all because Regina doesn't have the guts or power to face Rumplestiltskin directly, so she'll attack him through the innocent girl serving as his MoralityChain who did nothing more than support him and accidentally help framing her, in a dark mirrored version of what he did to Cora and Henry.
*** [[spoiler: In "The Evil Queen", she has a village destroyed and all it's inhabitants slaughtered back in the Enchanted Forest. And even though she looks as if she just realizes what she asked when she finds them before the apple incident, in the present, she's planning on doing the same to Storybrooke and all the people in it, and ''mind-wipes Henry'' of this plan so that he won't try to stop her. This also ends up directly enabling Tamara and Greg's MoralEventHorizon of doing the same thing, making Regina doubly guilty.]]
** '''Cora''': If you didn't already consider Cora to have crossed the MoralEventHorizon with her [[spoiler:constant emotional and physical abuse of her own daughter, then killing Daniel in cold blood and forcing her to marry the King probably would do the trick.]]
*** Most of the Regina haters can pin the blame on this woman for sending Regina down that path.
*** [[spoiler:Cora is still up to her old tricks: Killing Lancelot and taking his form, then ''ripping out the heart of every single person in Lancelot's village'' are amongst her latest antics. Shortly after her reappearance she has made it plain that the intervening years have not improved her ''at all''.]]
*** Framing Regina for [[spoiler:Archie's murder]], not only did she ruin Regina's reformation, but she killed an innocent bystander and all to lure the very daughter she turned evil back into her arms.
*** And if any of these didn't do it for some, then [[spoiler: the cruel and needless murder of Johanna]] just might.
*** [[spoiler: Abandoning her first-born daughter and leaving her to die in a cyclone is pretty bad. Her ''motive'' for doing so - the daughter was a inconvenience in her social climbing and power acquisition schemes]].
** '''Rumplestiltskin''': Like for Regina, there is no fan consensus on [[JerkassWoobie whether]] [[EvenEvilHasLovedOnes he]] [[LoveMartyr is]] [[NobleDemon redeemable]] [[LackOfEmpathy or]] [[ForTheEvulz is]] [[ButForMeItWasTuesday not]]. He is notable, however, for not being ''originally'' [[spoiler: ForcedIntoEvil]], but still being such an example of NobleDemon and VillainousValour that [[MagnificentBastard even his haters respect him somehow.]]
*** [[spoiler:Creating the damn curse to start with may qualify. While wanting to find his son is a sympathetic FreudianExcuse, ruining the lives of all around him to do so is just heinous, and even more when you realize there might have been other ways in 2x04]].
*** What makes all this even worse is that, when [[spoiler: his son returns]], he is happy spending his time with Belle. He doesn't visit him, try to repair the damage he caused or learn more about his grandson. To be fair, he has been shown spending a lot of time watching his son. Given how things played out in "Manhattan", maybe Gold doesn't know how to talk to his son.
*** Later, encouraging Regina to [[spoiler: kill her own father]]. He starts by grasping her throat as if he was going to strangle her, then giggles through his whole rant, probably rejoicing because [[spoiler: poor Henry ended up with the woman he loved in the past. It is still sympathetic in hindsight, because that was very likely his first romance after Milah]] and the once innocent daughter who has nothing to do with that will feel horrible for the rest of her life partly because of him.
*** In ''The Price Of Gold'', killing an innocent, benevolent woman whose job is to make desperate people happy ''without'' hidden side-consequences. This means he may have put thousands of {{Happy Ending}}s into jeopardy, when he could have just ''locked her somewhere''. Then, manipulating Ashley and trying to insult the memory of a beloved character whom, on a meta-level he cheated of her usual importance.
*** What Rumplestiltskin did to [[spoiler:[[CorruptTheCutie Regina]], as shown in "We Are Both" and onward. While Cora started Regina down the road to darkness, Rumple made damn sure she continued down it, but [[{{Hypocrite}} he always insisted that the choice was hers, and that it was her fault, not his]]. Made worse by the fact that this may still be RevengeByProxy on Cora.]]
*** To start with a disagreeable pattern, [[spoiler:ripping out Milah's heart]], whatever your opinion on whether [[spoiler:she had a right to seek her own happiness or should have stayed with a family who loved her]]. Though that one can also come across as a crime of passion, and her personality and behavior are often considered a solid FreudianExcuse in itself.
*** Torturing Robin Hood. He hurts him and heals him, just because he feels some perverse satisfaction in punishing others for challenging a power they can't handle. Made better by letting Robin Hood go after Rumple found out Robin Hood wanted the magic wand to save his pregnant wife. Belle evens [[LampshadeHanging calls him out]] on it.
*** Later on, trying to harm Henry, [[spoiler: his son's son]], without concern for Neal's happiness, or any demonstration of remorse, just out of self-preservation. [[spoiler: Made better by his rescue attempt afterwards.]]
** '''King George''':
*** He ''dove'' over this line in "Child Of The Moon" by [[spoiler:killing a man in cold blood, framing his murder on the innocent (and already guilt-ridden) Ruby, almost killing her, and then destroying the Mad Hatter's hat (which, in Storybrooke, is the only known way to get Emma and Snow back)]], all in the name of a petty grudge on ''[[RevengeByProxy Charming]]'', not even any of the people that he screwed over during the episode!
*** Imprisoning Charming and attempting to have him executed just because he didn't go along with his ArrangedMarriage, and then cursing Snow to a childless life. EvilIsPetty, indeed
** '''Hook''':
*** [[spoiler:Attempting to kill Belle, simply because she was of no use to him. Also then later shooting Belle and letting her fall over the Storybrooke line so she'd lose her memories was a real dick move. Though by then it's become apparent Hook is more interested in making Rumple miserable and some kind of inverted SuicideByCop.]]
*** Some Sleeping Hook shippers were put off by Hook [[spoiler:stealing Aurora's heart]]. Some viewers ''started'' shipping the two because of that scene. [[spoiler: This actually ends up as a subversion, as Hook also ends up [[PetTheDog saving her heart]] when it's about to be lost forever.]]
*** [[spoiler:Selling out Bae, the son of the woman he loved, to the Lost Boys. The tragic thing about this one is that they were genuinely bonding. Hook started out using him for information to kill Rumple, but they bonded over being abandoned and almost became a family. It all went to hell when Bae found out that Milah left his family for Hook. Justifiably angry, he refused to be on the ship any longer. Rather than let him go, Hook trades Bae for his own safety and that of his crew. The strange thing is that now that he knows that Bae is alive and well, he's more into competing with him for Emma's affections than he is making amends.]]
** '''Greg and Tamara''':
*** [[spoiler: Individually, Tamara's is either killing August in "Selfless, Brave and True" or shooting Neal in "Second Star to the Right", and Greg's is his ColdBloodedTorture of Regina in the same episode. Together, they probably cross it for many by deciding to wipe out Storybrooke and everyone in it.]]
** '''Peter Pan''':
*** Peter Pan is on the other side of it the first time we hear about him, how he kidnaps little boys from their families and takes them in Neverland, never permitting them to leave. It's said that almost every night is filled with the cries of children who miss their families and want to go home. This ''in addition'' [[spoiler: to running a ''very'' long plan being TheManBehindTheMan on "the Home Office", enslaving the Darlings, ''and'' sacrificing his son for a return chance at youth and unlimited power.]]
*** And if there was any doubt that he wasn't far gone, it was ''obliterated'' in "Going Home" [[spoiler: where not only does he admit that he never truly loved his own son, both to Felix and then later to his son's face, but he attempts to murder most of the main cast purely because they mean so much to Rumpel and he wants his son to suffer. And this is after he's cast a second Dark Curse that will make everyone lose their identities so that they'll be easier for him to "play" with once Storybrooke becomes the new Neverland.]]
** '''Zelena''' ([[TheWonderfulWizardOfOz Wicked Witch of the West]])
*** [[spoiler: Turning the Wizard of Oz into her first Flying Monkey, though it was borderline KickTheSonOfABitch]].
*** [[spoiler: Sending one of her flying monkey agents to "[[ShapeshiftingLover divert]]" Emma (though said monkey ''is'' originally human, neither of them seems to have had full knowledge of their actions, paralleling Graham.)]]
*** [[spoiler:Caging an obviously insane and tortured Rumple, and forcing Rumple to attack Belle using the dagger, giving her a Hope Spot]].
*** [[spoiler: Setting up Baelfire to be killed, and then torturing Rumple and Emma with it]].
*** [[spoiler: Planning to unmake all of reality and the timeline just so she becomes "daddy's favorite," proving, if not that she's every bit as much of a power-climbing, selfish bitch as her mother, at least that she is as ruthless in her devotion to attaining her goals]].
** '''Others''':
*** The original Prince James and Jacqueline's callous genocide of the giants in "Tiny".
* {{Narm}}:
** Prince Charming on Abigail and Frederick: "Have you tried True Love's Kiss?" Admittedly they do live in a world where the power of love can legitimately break curses, but come on, he sounds like he's recommending chicken soup for a cold.
** The Blind Witch, who is very much like the Pale Man from PansLabyrinth, should be absolutely terrifying. Except that she's played by [[BuffyTheVampireSlayer Anya]] and talks as if she's always orgasming.
** The Boob... er... Blue Fairy along with a bunch of other fairies making a bombing run with all the vigor and seriousness of an army. In their usual slippers and puffy glittery dresses. The 'bombs' are fairy dust that put the targets to sleep. Made possibly more Narm-y since it's shown alongside people fighting with swords and other weapons hacking each other to death.
** The ending of "An Apple Red As Blood". All things considered, a magical apple turnover just lacks a certain amount of dramatic gravitas.
** August after [[spoiler:being turned to wood]], thanks to the dodgy CGI.
** Tamara's magic taser (able to electrocute ''wood!'') has quickly become a joke among fans. [[WordOfGod The showrunners themselves]] have now said they [[CreatorBacklash wish they hadn't done it.]]
** Greg and Tamara in private, talking about "the package", asking if it's been "delivered", and if it's "secure". You're completely alone, people! Just say you have [[spoiler:freaking Hook tied up and gagged in the back of a truck]]. [[AccidentalInnuendo All that "package" talk becomes extra narmy]]. The writers could have at least tried to have one of these two lampshade how ridiculous it is to talk in code at all times.
** Tamara and Greg strike again with their Bracelet of Science that can block Regina's magic. Really, show? '''Really?'''
*** [[SubvertedTrope Fans kind of jumped the gun on this.]] The revelation that Tamara and Greg's "communicator" was really a walky-talky toy that only worked because Peter Pan wanted it to makes it clear that it's the same story with the taser and the bracelet. Greg and Tamara were naïve enough to believe it was WeirdScience that can defeat magic, when it actually was, in fact, magic itself.
** Tamara's cheesy dialogue. "Magic does not belong in this world. It's unholy. We're here to cleanse this land of it!"
** Greg in general has moments of this by just the way he looks and talks. Mention must go to him stammering "She was the-the-da queen! The-the evil queen!" in response to Tamara asking which fairy tale character Regina was, making comebacks like "No, you don't know who YOU are dealing with!", him wildly digging for his father's remains while saying "no no no no no no!", and the expression he makes right before the shadow comes down and kills him.
** Baelfire's shock and panic upon seeing [[spoiler: Neverland. Where, exactly, did he think Peter Pan's shadow was going to take him?]]
** The moment [[TheWoobie poor Tinkerbell]] is stripped of her wings, turning her from a cheerful, kind person who tries to help everyone to a bitter cynic, is somewhat ruined by [[PantyShot her shiny green underwear]] being exposed as she faceplants into the ground.
** Killian Jones' hammy RousingSpeech to his crew when he first becomes a pirate (complete with throwing off his coat) was the source of much amusement for many viewers.
** The last two acts of "Going Home" are quite dramatic and moving. Shame the effect is kind of ruined with the rampant, unapologetic use of TalkingIsAFreeAction as it seems our heroes have all the time in the world to talk through all their remaining issues even as the curse bears down on them.
** Red being awkwardly photoshopped into the scene of the main cast arriving back in the Enchanted Forest, especially since they could have just said she was with one of the other groups showing up.
** It can now be pretty hard to take the end of "Going Home" seriously, with such a huge deal being made about how everything is changing and can never be the same again, when it'll all be reset in the span of just one more episode.
* NeverLiveItDown: Of all the crimes Regina has committed, that she [[RapeIsASpecialKindOfEvil raped the Huntsman]] is the one most often brought up.
** It's really more that Regina raped the Huntsman combined with the fact that the showrunners try to HandWave this by saying that [[DoubleStandardRapeSciFi they don't consider it rape.]]
*** It seems to have been topped by Regina ordering the slaughter of a village in "The Evil Queen", which is considered her most heinous deed to date.
** Neal Cassady will never be an acceptable LoveInterest for Emma to some fans for letting her go to prison in the backstory of "Tallahassee."
** Meta-example: The showrunners have said that the most grief fans have given them has been over Tamara's taser.
** Emma had sex with [[spoiler:a monkey]]. A few fans immediately dedicated themselves to making sure no one ever forgot this.
*** Though it gets better when you find out [[spoiler:the human form was actually his real self.]]
* NoYay:
** The general reaction of the fandom to [[spoiler:Cora kissing Rumplestiltskin]]. At least until [[UnholyMatrimony their]] [[TearJerker backstory]] is shown and we see a Cora ''not'' played by Barbara Hershey (this time by Rose [=McGowan=]) who has more chemistry with Robert Carlyle, which makes it much more understandable (and, for some, more interesting than canon [[LoveRedeems Rumple/Belle]]).
** Regina and Greg. Please stop touching his face, Regina. That goes for you too, Greg.
** [[QuestionableConsent Regina and Graham]]. See NeverLiveItDown.
** Pan and Rumple. Particularly during [[spoiler:their death scene]].
** Emma and Walsh.
** Zelena/The Wicked Witch and [[spoiler: Rumple]].
* OneSceneWonder:
** [[Disney/SleepingBeauty Maleficent]] appears for exactly one scene with the Evil Queen and has yet to even appear in Storybrooke, but there is already a massive fan outcry to see more of her. [[spoiler:She appears in Storybrooke in the first season finale... [[ScaledUp in her dragon form]].]]
** The Caterpillar and the Queen of Hearts. Pretty much everyone in Wonderland, actually, which led to the creation of ''Series/OnceUponATimeInWonderland''.
*** Subverted when the Queen of Hearts shows up again and is [[spoiler: revealed to have been Cora all along]].
** The BlindSeer has two scenes in one episode, as a child and then an adult. Her design is completely unforgettable and if you trace events backwards, it turns out that her impact in Rumplestiltskin's life is the cause of [[SmallRoleBigImpact nearly everything that happens in the show]].
** [[spoiler:Ursula]] at the end of "Ariel".
** To a lesser degree, Zelena's adoptive mother. Many pointed out that it would have been easier to make her as much of a jerk as her husband to make Zelena's backstory more tragic, but have her be such a wonderfully kind, sane and normal person who subverts the show's track of abusive foster mothers makes the whole story sound real. Giving her a good EstablishingCharacterMoment and then having [[DroppedABridgeOnHim her die between scenes]] works much better.
* RonTheDeathEater: Snow, Henry, Charming and Emma ([[{{Shipping}} less often than the others for obvious reasons]]) tend to get this.
** Additionally, Snow and Charming get this from Regina fans. Some [[IdiosyncraticShipNaming Swan Queen]] fics will show Emma turning against her parents for Regina.
** The Blue Fairy gets the blame for Bae leaving without his father by Rumpel's fans. There are admittedly ''a lot'' of questionable things she's done, but this one really is much more Rumpel's fault.
*** Also after things like tearing apart Dreamy and Nova, and taking Tinker Bell's wings away (both of which were KickTheDog moments but NOT done out of malice, not to mention Bossy the dwarf also had a hand in the former one but it goes overlooked), some fans start to take the "Blue Fairy as the BigBad evil mastermind!" WMG a ''little'' bit too seriously.
** Some give flak to August for being a smarmy, lying, dishonest, manipulative wastrel - even though that's the ''entire point'' of his CharacterDevelopment.
** Fics about Regina's time with King Leopold tend to turn him into a generically evil rapist and [[DomesticAbuse abuser]]. In the series, Leopold is, at worst, a bad husband who is desensitized to Regina's unhappiness through DeliberateValuesDissonance and cares more about running his kingdom and raising his daughter (two domains he is very good and talented at) than her happiness. He is, for example, aware of Regina's unhappiness but certain that it is normal and she should accept it since this is the way things are in their world. He is also insensitive to her privacy and unconcerned to her comfort and freedom. Though he knew her mother was pressuring her into the marriage, that is not unusual based on the values of their world and he probably didn't demand sexual relationships as the only thing he wanted was a mother figure for his daughter. As for the privacy issue, well, he ''is'' the King (supreme authority and all that) in a kingdom where this is considered normal, so he is desensitized to that too.
** Also, his wife Queen Eva gets this treatment from Cora fans who hated her treatment of Cora in "The Miller's Daughter", even though the episode that preceded it showed that she had eventually grown out of being a RichBitch with no care for peasants. Cora killed her anyway out of DisproportionateRetribution.
** To contrast with the fans who [[DracoInLeatherPants put them in leather pants]], there are some fans who hate Regina and Rumplestiltskin for [[MoralEventHorizon the things they've done]] and their [[HeelFaceRevolvingDoor inability to change]] that they act as if they have ''no'' redeeming qualities, shades of gray, or valid reasons for their villainy, despite evidence to the contrary.
*** This is particularly noticeable in ''Manhattan'' and ''We Are Both'' reactions. These episodes show them doing nothing evil, only entering the path that will lead them to it due to external circumstances.
** ''Neal''. Good lord, ''Neal''. The amount of people who treat his abandoning of Emma to prison as a MoralEventHorizon and call him [[spoiler: "Douchefire"]]. [[spoiler: Though as of "Second Star to the Right", his HeroicSacrifice for Henry and Emma's sakes has changed many a former haters' minds.]]
** Gaston and Moe French in many, many Rumplestiltskin/Belle fics. Actually, anyone that Rumpelstiltskin has ever had a problem with is subject to this. Even Ashley Boyd, although she is more likely to be portrayed as a DumbBlonde than outright malicious.
*** In Gaston's case, being a well known Disney Villain does not help matters at all.
* RootingForTheEmpire: A few of the more...''devoted'' Regina fans tend to do this.
** And Rumplestiltskin fans. And Captain Hook fans. Probably even some Cora fans out there...
*** It thankfully seems to have been avoided in regards to King George and Peter Pan (save for Henry haters in the case of the latter.)
* TheScrappy:
** David Nolan (the Storybrooke citizen, NOT Prince Charming) was this in Season 1. Hilariously, even Prince Charming [[TakeThatScrappy insults David Nolan]] in Season 2.
** King George. While he was merely a {{Jerkass}} in Season 1, fandom is now in an uproar over his actions in "Child of the Moon".
** Henry, who was liked or at least tolerated well enough in the first season, has become this for many fans in season 2, who have started to see him as emotionally manipulating both of his mothers. And if he isn't really doing any manipulating, he and his welfare/happiness tend to be used as a tool by many who ''do'' manipulate (Cora to Regina, Rumple to Snow, etc.) At this point (season 2 finale) Henry is hated so much that often even fans belonging to very different groups of the BrokenBase unite in their hatred of him.
*** Actually, him hugging Regina and telling her that he loves her in the season 2 finale has [[RescuedFromTheScrappyHeap redeemed him]] in the eyes of many a former hater, and after being kidnapped, he has re-earned most of the former sympathy he had got...
*** And then season 3 throws him right back into it for part of the base, as some fans blame him for... being ten years old. His hateful crimes? First, he spends the whole first half getting played like a fiddle by Peter Pan, a sociopathic ManipulativeBastard who has centuries of being TheCorrupter in his own track record yet finds him a WorthyOpponent due to his incredible resistance. Then, his selflessness and deep mistrust in the parents who spent years eluding or manipulating him make him vulnerable to the rhetorics of Pan.
** Milah, due to how badly she treated Rumplestiltskin and not seeming to care that she abandoned her family to run off with Hook, after knowing him for just ''one'' night. [[spoiler: The second season finale makes her look either better or worse...she evidently DID regret abandoning Baelfire and had hoped to one day go back to take him aboard the ship with her and Hook... however, that plan would mean taking him away from Rumple forever, once again showing a disturbing [[NoSympathy lack of sympathy]] for her husband, who loves their child too]].
** Tamara, Neal's fiancée, is quickly becoming one after "Selfless, Brave and True". Not only for being directly in the way for being in the way for Neal/Emma shippers, [[spoiler:but because that episode reveals her as a ManipulativeBitch who got herself into Neal's life after overhearing a conversation between him and August, in search for magic for some unknown reason]]. Also, [[spoiler:she killed August, and is having an affair with another man.]] That's not even getting into the fact that she [[ThrowingOffTheDisability lied about having cancer]].
*** Greg Mendell [[spoiler: aka Owen Flynn]] became one too through his association with her. This is ironic as [[spoiler: his tragic backstory had many fans sympathetic to him at first, but most of it vanished once he started going on about his "mission" to destroy magic and seeming to care far more about accomplishing it than his FreudianExcuse.]]
** The Blue Fairy, first for breaking up Nova and Dreamy, then for separating Bae and Rumple, and then for lying to Snow and Charming about the magic tree. But "Quite A Common Fairy" ''really'' broke the camel's back. She refuses to help Regina (before she became evil and thus could have been saved) just because she had the misfortune to be Cora's child and Rumple's pupil in magic. Her treatment of Tinker Bell for arguing against her, and turning her into a human made it more official.
* SeasonalRot: There is a widespread dislike for [[SophomoreSlump Season 2]], especially it's second half following Emma and Snow's return from the Enchanted Forest. Season 1 is [[FirstInstallmentWins beloved]] and opinion on Season 3 is [[BrokenBase split down the middle]], but Season 2 is usually criticized for all the new character additions and multiple storylines being piled on at the expense of the characters and stories the show already had.
* ShipMates: Fans of Sleeping Warrior (Mulan/Aurora) have started putting Neal and Phillip together after the Season 2 finale. See examples [[http://thesleepingwarrior.tumblr.com/post/57195892527/emclainable-fingers-crossed-for-season-3 here]] and [[http://thesleepingwarrior.tumblr.com/post/56716979536/liulfrkeahi-havent-used-my-tablet-in-a-long here]].
** Fans of Captain Swan (Emma/Hook) were pleased to hear rumors that Regina would be paired up with Robin Hood in Season 3 as Hooked Queen (Regina/Hook) is Captain Swan's main competitor for Captain Hook.
** Fans of Swanfire[=/=]Swan Thief (Emma/Neal) tend to be fans of Hooked Queen.
** As of the Season 3 premier, some Captain Swan fans have started supporting Mulan/Neal (Mufire), which would free up Emma to be with Hook.
* ShipSinking:
** Graham/Emma was sunk with Graham's death.
** "Selfless, Brave, and True" torpedoed Emma/August when the latter is [[spoiler:rejuvenated into a little boy]]. This will never be able without Squick.
** Similarly, Baelfire/Wendy is no longer a possibility, as [[spoiler: Baelfire grew up and Wendy did not]].
** Panry sunk like a rock after "Think Lovely Thoughts".
* ShipToShipCombat: The latter half of Season 2 brings us [[BelligerentSexualTension Emma]]/[[FoeYay Hook]] vs [[NewOldFlame Emma/Neal]], with a less vocal, but still noticeable fandom which abhors both.
** Season 3 brings us an all-out Ship-to-Ship-to-Ship Combat with [[FoeYay Emma/Hook]] vs. [[NewOldFlame Emma/Neal]] vs. [[LesYay Emma]]/[[BelligerentSexualTension Regina]], featuring such gems as some groups of shippers urging each other to boycott an episode featuring a heavily publicized kiss of a rival pairing or even bullying actors on Tumblr if an actor replies that his character likes the other rival (even if the original comment had no shipping context).
* SophomoreSlump: Many people feel that the second season just isn't as good as the first, due to LoadsAndLoadsOfCharacters being introduced and focused on at the expense of old favorites, and many story threads going on at once, leading to a rise in TheChrisCarterEffect.
* SpecialEffectFailure: Sometimes, the special effects are pretty good for a series that works with a regular TV budget. Sometimes, they fall under this trope.
* {{Squick}}: Peter Pan telling Rumplestiltskin to go home to Belle because she "looks fertile" was [[NoJustNoReaction not well-received]]. Made even worse by [[spoiler: the reveal that Peter Pan is Rumple's ''father'']].
** Regina putting her heart back in after burying it in the forest. She doesn't even try to brush it off first!
** Emma was apparently having sex with [[spoiler:a monkey]] for eight months.
* StrangledByTheRedString: Some think that the show is relying too much on BecauseDestinySaysSo to convince the audience that Mary Margaret/Snow White and David/Charming are meant to be together instead of building a genuinely meaningful connection between the two. Or they think this in regards to Mary Margaret & David but not Snow White & Charming.
** Some fans believe that [[NewOldFlame Neal and Emma]] are a bit too hasty to declare their undying love for each other... Minutes after Neal [[spoiler: finds out that ''the woman he was going to marry'' is actually a villain. He was going to get sucked down to portal at this point, but still, some found it quite jarring]]. [[BrokenBase Others, not so much. Some fans found it one of the most touchingly heartbreaking moments on the show.]]
** According to "Quite A Common Fairy", [[spoiler: Robin Hood]] is Regina's "second chance at love." A man she has ''never even met'' or had any kind of interaction with. But no, the pixie dust Tinkerbell gave her said it was him, so it ''must'' be right. Regina has no choice in the matter, and ''she'' is portrayed as in the wrong for not wanting to meet a stranger in a pub to fall in love with even though she was trapped in a marriage to the king at the time, who could have easily found out and is shown in "Fruit of the Poisonous Tree" to have jealousy issues. Fans who ship Regina with other characters understandably were displeased, [[DieForOurShip some]] more so than [[FanonDiscontinuity others]].
* StrawmanHasAPoint: Regina is a horrible person, and that's not even getting in to the things she did as the Evil Queen. And while it's left ambiguous exactly how she feels towards Henry, it's clearly not normal and healthy love as we'd understand it. But what she says regarding how a woman who adopts a child and raises the child is the "real mother" and not the biological mother who abandoned the child makes a lot of sense, even if she herself is a terrible example of that. Emma even accepts that point, doing her best to distance herself from Henry and only becoming involved when it becomes obvious that Regina is a terrible person. Even after Regina [[spoiler:frames Mary Margaret for murdering a woman she had kidnapped]], Emma accepts that Henry is Regina's son.
** When Snow slaps Geppetto after he reveals that he lied about the wardrobe only being able to transport one person, it's implied to be the result of her darkening heart due to [[spoiler:killing Cora]]. But it's hard to blame her for getting angry at him for betraying her trust and depriving her of a chance to care for her daughter. It's also implied that this was something of a side effect from her slowly-darkening heart.
*** Then again he lied to protect his son. It's kind of hypocritical of her to be angry when she also sent her child through and they wouldn't even have the wardrobe completed without him.
* StrawmanPolitical: True North can get ''pretty'' preachy on the problems of the foster system.
* TakeThatScrappy: Prince Charming has some choice words about his unpopular curse persona in "We Are Both".
** In the season 3 premiere [[spoiler: Tamara in quick succession finds out her whole job was a lie, gets shot by an arrow, is left to crawl in agony for a while, and finally Gold pulls out her heart and crushes it. The writers clearly got the message about how much the fans hated her. Oh, and all of her "anti-magic technology'? Powered by magic and given to her by Peter freaking Pan to further his own goals. Even more than Tamara, the fans ''loathed'' the freaking tazer.]]
** In The New Neverland, [[spoiler: Peter Pan's shadows rips the blue fairy's shadow and kills her. This is hilariously subverted with the shadow's death reviving her in the very next episode]].
* TastesLikeDiabetes: For a show that's LighterAndSofter, it actually manages to generally avert this. But there are a few times where it can fall into this trope. Especially when it comes to the forces of good and "true love".
** Although this is somewhat lampshaded by Rumplestiltskin, who mockingly refers to it as "Twu wuv!"
* TheyWastedAPerfectlyGoodCharacter: Many feel that the writer's just didn't ''care'' about August's character, despite his rich backstory. [[spoiler:Particularly noticeable when they chose to revert him to human after being turned to wood, as a 7-year old boy with no memory of his adult life]].
** Ruby disappears from the last few season 2 episodes. The producers admitted that more was planned for her, but the ever-increasing character load left them with no place to put it. The actress was then released from her contract so she wouldn't be stuck unable to get other work until they found more room for her, though she still hopes to make more appearances.
** Lacey, Belle's villainous cursed persona, is probably the most egregious example, debuting in the 19th episode of the second season (which was even entitled "Lacey"), then went MIA in the next episode, followed by only a few scenes in the two-part finale in which she was promptly erased from existence once Belle recovered her memories.
** With his screentime drastically reduced in season 3B so far and the most likely outcome of his backstory episode (3x15, 'Quiet Minds') being his [[spoiler: death]], many fans consider this was done to Neal as well.
* TheyWastedAPerfectlyGoodPlot: There's a sense that despite being an AscendedExtra, the writers weren't entirely sure what to do with Belle in the second half of season 2. Her [[spoiler: amnesia plot kinda plodded along without much change, and her time as Lacey lasted only 3 episodes before being undone. Both of these could have been used more creatively, but the ongoing feud between the Charmings and Regina and the introduction of Tamara sort of derailed much chance to use Belle effectively in the second half]].
** Some fans feel that the potential of Hook and Balefire's relationship was thrown away in favour of the LoveTriangle.
*** [[LampshadeHanging Outright referred to]] in 'Quiet Minds' when Hook comments to Neal/Baelfire that they let 'a woman' drive them apart (yes, Hook is practically apologizing for not putting [[BrosBeforeHoes his Bro Neal before... well, Emma]]).
** The entire arc of [[spoiler:Charming being poisoned arc in Neverland. It consisted of a few episodes of him hiding it, then Hook offering him a cure that would save him if he stayed on the island. A few episodes later, and Rumplestiltskin says he can give Charming a permanent cure]]. They didn't do ''anything'' with it.
** {{Literature/LandOfOz}} is a ''huge'' universe, consisting of Oz itself, surrounding countries, LoadsAndLoadsOfCharacters, plenty of AlternativeCharacterInterpretation that ''{{Literature/Wicked}}'' alone can attest to, 14 Baum books are public domain, as well some early silent films, and the Russian AlternateContinuity. And what do the writers blow it on? Another chapter in the BigScrewedUpFamily drama with anyone not related to or romantically involved with the central family all but ignored and the land itself barely getting a look.
* ToyShip: Henry with either Gretel or Paige/Grace. Also, Baelfire and Wendy.
* UncannyValley: Probably {{Invoked}} with August's wooden face, glass eyes, and obvious CGI facial expressions.
* UnfortunateImplications:
** In Episode 9. "There are no good foster parents." Actually, there are good foster parents. Geppetto counts as a good foster/adoptive father and King George was a good father to Charming's twin brother prior to falling into villainous descent. Also, there aren't that many good biological parents. The most notable examples being Regina's parents, Cora and Henry Sr., and to a lesser extent, Jiminy's parents. Also, Milah abandoned her son, Baelfire without saying a word to him and letting him think his mother was dead. Graham's own parents left him in the forest to die. However, then you're left with the implication that men can make good adoptive parents, but women can't.
** "Skin Deep" lampshades the AMatchMadeInStockholm implications of the Beauty and the Beast story--the problem is that the person bringing it up is Regina in the context of deceiving Belle.
** The only black characters (the Genie, Cinderella's Fairy Godmother) [[MagicalNegro only exist to magically make the lives of white people better]]. At least until Lancelot showed up in Season 2. [[spoiler:And then he turns out to have been DeadAllAlong]]. But it's debatable whether or not Lancelot was [[spoiler:still just there to further the white people's stories, albeit in a negative way]]. Even the priest that marries Snow and Charming is just there to serve, really. Near the end of Season 2, we get Tamara, who is independent and resourceful. And... you know... [[spoiler:a cheating murderous, ManipulativeBitch. To say nothing of the fact that for Pinocchio to identify his killer in Season 2, all he would have had to say in THAT town is that the woman who killed him was black, and [[MonochromeCasting the number of probable suspects would be reduced]] to one right then and there]]. Then there's Billy, who turns out to be one of Cinderella's pet rats and dies as soon as he's introduced. Make of that what you will.
** Related to the above entry, the show's interracial and interspecies romances are either short-lived, fake, or villainous. Genie/Regina and Neal/Tamara both involve one partner deceiving and manipulating the other. Greg and Tamara seem to be genuinely in love but they are also a pair of murderers and torturers. Dreamy/Nova are portrayed sympathetically but after they are broken up, they apparently just give up and never get back together.
** Dwarves are born to work as miners until they die without pay and are not allowed to leave, they are a SlaveRace and are expected to be fine with it. This, however, does not go without lampshading, and although the episode ends with [[spoiler:Grumpy returning to the mines]], we're obviously not supposed to be happy about it.
** In an episode, Emma finds out that Regina was misappropriating funds from the town to build herself a house, and presented it in a meeting. Turns out it was a set up, and Regina calmly admitted that she did it, but to build a center for children. So it's ok to steal money from a town as long as you do something good with it? This is presented as Emma being wrong, and Regina getting the upper hand. Shouldn't someone else have questioned it?
** Red and Granny [[spoiler:turn into monstrous beasts once a month (well, Granny used to, when she was younger), and only the power of a magical red cloak can stop Red from slaughtering everything in her path.]]
** Not being able to have children being considered as a fate worse than death. Although the person saying this is [[spoiler:King George.]]
** Related to the above, [[spoiler:Ruth's heroic sacrifice to restore Snow's fertility]]. What's wrong with an adopted child, two loving parents, and a doting grandmother? Although, considering that this is a medieval setting and Snow is the only heir to her father's kingdom, having a trueborn heir would probably be considered necessary for the dynasty. Besides, as the closest thing their world seems to have to an adoption agency is [[MagnificentBastard Rumpelstiltskin]]... would you want to risk it?
** Some think this applies to [[spoiler: Milah]]'s backstory due to her being shown in a negative light for wanting more than marriage and motherhood. Others disagree, wondering if they'd justify a man abandoning ''his'' family for a woman he just met.
** An ArrangedMarriage never works. Ok, so this is America in the 21st century, but considering that we have the trope PerfectlyArrangedMarriage, you'd think the creators would indulge in this as a contrast once in a while. Leopold and Regina were a good example, as were Charming and Abigail.
** How Regina's repeated rape of Graham gets shrugged off by the writers (the actress who plays Regina simply states that she ''cares about him'' [[StalkerWithACrush which isn't mutually exclusive with assault]], but doesn't make things clear), and even some fans who think that '''''Regina''''' was the victim when Graham left her. Just feeds into the stigma that men can't be raped, or that sexual assault against men should not be taken as seriously. [[DoubleStandard Imagine if the situation was reversed and it was Graham who had made Regina his sex slave for three decades. He would've been tarred and feathered by both the fandom and the writers.]]
** "New York City Serenade" is pretty vague about just how far Emma and Walsh's relationship had gone, but it's still quite hard to not think that [[spoiler:she was screwing a freaking ''monkey'']].
** "Quiet Minds" seems to have created one with [[spoiler: Neal]]'s death, according to a portion of the fanbase, because [[spoiler: he]] was a good person who had suffered a ''lot'' during [[spoiler: his]] life (see also TheWoobie below) and ended up not getting [[spoiler: his]] happy ending, while villainous characters instead are supposedly pardoned and get happiness (the most used example is [[DracoInLeatherPants Hook]], but also Regina.
* TheUntwist: Let us just say that by the time it is finally revealed that Baelfire is [[spoiler:Henry's father]], there were not really many people that would have been surprised. It is compensated because of how the episode relied less on the plot twist and more on the emotional level.
** ABC's/Eddie and Adam's marketing of the show run into this a lot. The promos for "The Queen of Hearts" tried to build mystery around the identity of the title character, this was seven episodes after [[spoiler:we saw Regina shove Cora through the looking glass]] and into Wonderland. Same with the promotion of "The Miller's Daughter" where a tweet said that the episode would feature a couple that the audience would never think of in a million years. [[spoiler:As it turned out the couple in question was Cora and Rumplestiltskin whom we'd already seen kiss on screen some time earlier.]]
** [[spoiler:Robin Hood]] being [[spoiler:Regina's]] soul mate: they said she was going to have a sort of love interest, someone the audience already know but she doesn't. There was exactly ''one'' character to fit the description.
*** Not to mention in the episode when [[spoiler:Tinkerbell]] says that he's her true love, it's supposed to be a mystery because he's only identified as the man with the lion tattoo. Thing is, although he's shown from behind, they don't do a very good job of concealing who he is so it's obvious it's the character from a scene or two before. The facial hair is a dead giveaway.
** [[spoiler:Peter Pan switching bodies with Henry]] might have had a chance of being surprising, if only the previews hadn't all said "If you think you know how it will end, you're wrong."
** You have to feel bad for the creators of "New York City Serenade." They tried so hard to build up to the appearance of the Wicked Witch of the West at the very end as a huge, shocking twist, and then apparently [[TrailersAlwaysSpoil everyone forgot to tell the marketing department it was supposed to be a twist, with Rebecca Mader's green face splashed everywhere they could get for months.]]
** A possibly intentional case when the Wicked Witch is revealed to be [[spoiler: Regina's sister.]] So many had guessed this already, so the show doesn't waste time with TheReveal and gives it in the Witch's first full appearance.
** Not too many people were surprised that [[spoiler:Rumplestiltskin would come back to life.]] That's probably why the writers [[spoiler: brought him back]] so early, and the true mystery is shifted to how it happened.
** The death ending up being [[spoiler: Neal]] wasn't a surprise at all, even to casual viewers, but what the death lacked in surprise, it more than made up for it in [[TearJerker heartbreak]].
* VillainSue: Tamara. Upon meeting [[spoiler:a powerful sorcerer implied to be an actual dragon she intends to kill him. She strikes ruthlessly, and flawlessly.]] Her weapon of choice? A. Freaking. Tazer. A nonlethal device that the police use to incapacitate somebody they don't want to kill. She uses a tazer on him, and he dies, despite the implication [[spoiler:that the sorcerer is a dragon (and dragons shrug off bullets).]] Then she uses the same trick when she wants to shut [[spoiler:August up. Keep in mind that August is, at the time, MADE OF WOOD!!! Earlier in the same episode, he didn't react to an arrow or a scalpel being jammed into his leg. And she uses the tazer, again.]] And like last time, it proves fatal. A tazer. It's never even said if the tazer could be equipped with anti-magic tech.
** The Season 3 opening, however, subverts this ''big-time''. See TakeThatScrappy.
** Zelena/The Wicked Witch as well. [[spoiler:She's Regina's older sister, has an equally tragic past, and is more talented at magic than she is. She's also more evil and (arguably) smarter, judging by the results of her plotting thus far, and other characters are made significantly dumber than usual in order to advance her plans (that nobody could figure out that the new lady in town with a giant emerald broach, black coat and hat was the Wicked Witch is a subject of much fan mockery]].
* VisualEffectsOfAwesome: In the Season 1 finale, [[spoiler:the dragon form of Maleficent]] is outstanding for a television production.
* {{Wangst}}:
** [[Literature/{{Cinderella}} Ashley]] and [[Literature/SnowWhite Mary Margaret]] complaining how love isn't what they thought it would be in "Skin Deep". Both are complaining how ''hard'' it is. Mary Margaret is [[spoiler:dating an adulterer]] and Ashley's baby's daddy works all the time. Ashley's boyfriend is a 19-year old supporting a cleaning lady and newborn daughter!
** Regina in Season 2 for crying about how people don't love her and/or how she's believed to be evil, because of all the innocent people she's killed, raped, imprisoned, manipulated, betrayed, or otherwise screwed over in her never-ending quest to ruin Snow White's life because she's still blaming Snow for a murder that Cora committed.
** Emma at the beginning of season 3. She gets better within ten minutes of screentime, though.
** Zelena in "It's Not Easy Being Green". [[spoiler: "I want a real family that will love me! Oh, I have a sister who is still good at this time and would probably love me...but she got everything I never had and Rumpelstiltskin might like her better than me! SHE MUST DIE!"]]
* WhatAnIdiot:
** The Genie in "Fruit of the Poisonous Tree". [[spoiler:After meeting Regina for two minutes he decides he's going to not only kill for her but kill the man who ''freed'' him from eternal slavery. Then when he finds out she set him up he refuses to flee and instead boneheadedly uses a wish (wishes he knows hardly ever turn out well) to be by her side forever. This for a woman who purposely led him on, used him and then set him up for murder. WhatAnIdiot indeed.]]
** Emma in the same episode. Despite her much vaunted LivingLieDetector "superpower", she's taken in with consummate ease by a con that anyone with an ounce of GenreSavvy should have seen straight through.
** Cinderella also counts as this. While it is justified in how she was desperate to escape from her rather crappy life, she decides to [[GenreBlind sign a contract without even reading it]] with someone who is ObviouslyEvil.
** Snow in "An Apple Red As Blood".[[spoiler:Snow agrees to eat a poisoned apple because the Evil Queen says that if she eats it, then she won't kill Charming. Snow doesn't have any reason to believe that the Queen will keep her promise, but she eats the apple anyway. Naturally, the Evil Queen tries to execute him shortly afterwards.]]
** Jefferson, also in "An Apple Red As Blood". Jefferson agrees to help Regina, even though she screwed him over last time he worked with her. He makes a deal with her that if he helps her retrieve what she needs, then she will wipe his memory of the Fairy Tale world, make Grace remember that Jefferson is her father, and set them up for a good life. Regina agrees to this, but insists that he help her get what she wants first, which he does. After Regina has [[spoiler:the apple, she refuses to hold up her end of the bargain. She has no reason to do anything for Jefferson after he gets her what she wants, since he has no leverage. Also, if she wiped Jefferson's memories, he'd have no way to know if she had upheld her end of the bargain or not, or even that there was any sort of bargain to begin with.]]
** In the same episode, [[spoiler: Emma throwing the True Love potion up to Mr. Gold in a blatantly obvious set-up. Emma also doesn't question Regina's turnover earlier in the episode, even though Regina only made one, gave all of it to her, and the two have a history to say the least. Emma even gave a look when she received it! Though if she had tested the turnover for poison, she wouldn't have found any.]]
** Emma in 2x03. Shooting a gun [[spoiler:with ogres around]] and telling [[spoiler:Regina's even eviller mother]] about Henry.
** [[spoiler:Rumple's ex-wife. Telling him (the most powerful being in the Enchanted Forest) that she never loved him after revealing that she abandoned her family for a pirate wasn't very smart.]]
** [[spoiler:Rumplestiltskin taking the Seer's powers, then accusing her of tricking him. She referred to it as a burden before he agreed to it, it wasn't like she wasn't up front about how much it would suck.]]
** In "The Evil Queen", Regina is explicitly told by Rumplestiltskin that the magic put on her will make her unrecognizable to anyone and that she'll be unable to use her magic. So naturally, she promptly forgets this and acts like a complete moron once she's out and about among the peasants and her guards, insisting she's the Queen and attempting to use magic.
** Regina opting, out of sheer spite, to give Rumplestiltskin's sweet, utterly non-violent MoralityChain false memories of being a DarkChick who gets [[InLoveWithYourCarnage turned on watching him bludgeon the shit out of people]] ends up almost costing her dearly when "Lacey" ends up being the one to push Rumple into attempting to murder Regina's beloved Henry. It's only through sheer ''luck'' that this murder ultimately is prevented.
** Gepetto [[spoiler: sending a young Pinnochio into a new realm with the additional task of taking care of a newborn.]] Didn't really think that one through, did you?
*** Gepetto himself lampshades this one [[spoiler: when he apologizes to his son and admits that he forced a burden on the boy that he couldn't bear at that age. And he even admits that he didn't think it through; [[PapaWolf he just wanted to protect his son, no matter the cost]].]]
** Greg and Tamara [[spoiler: blindly following "the home office" without even bothering to know who they work for. Is it any surprise it backfired on them?]]
** Hook/Killian's brother Liam [[spoiler: intentionally infected himself with Dreamshade in order to prove to a cautious Killian that there's no possible way it could be poisonous. Unsurprisingly, this wound up leading to his death.]]
** It's rather hard to have much sympathy for Henry after [[spoiler:he cheerfully ignores all three of his parents in favor of the boy demon he's known for a week.]]
* WhatDoYouMeanItsNotForKids: You know! Fairy tales!
* WhatDoYouMeanItWasntMadeOnDrugs: "Hat Trick" is a bit strange already, but about the time a giant blue smoke-blowing caterpillar appears, well...
* WTHCostumingDepartment:
** The Evil Queen's hair and outfits straddle the fine line between awesome and utterly ridiculous. Opinions on the matter vary a great deal.
** The fairies. Lampshaded ''hilariously'' by [[spoiler:Cora in disguise.]]
--->'''[[spoiler:Cora]]:''' I ''hate'' that outfit.
* TheWoobie:
** Emma Swan. Henry too, whenever he isn't being TheScrappy.
** And the sad but very sweet Miss Mary Margaret Blanchard.
** [[ExtremeDoormat Dr. Archie Hopper]]/Jiminy Cricket, who is constantly abused by... everyone. Mostly Regina [[spoiler: at first]], but everyone else is a little too quick to snap at their conscience.
** Shepherd-David being forced to never see his mother again and having to call the man who threatened her "father" for the rest of his life all in the name of [[HonorBeforeReason duty]]. And later, said father seems to have ended up resenting David anyway and declares to Snow White that he isn't his son. Only the king's pragmatic nature and desire to preserve his kingdom keep him in check.
** Graham/The Huntsman. Because he spared Snow White, the Queen ripped out his heart, condemning him to never feel anything again, then made him into her SexSlave. [[spoiler:He spends his whole last episode on the verge of psychic collapse, torn between his feelings for Emma and Regina as memories of the other world intrude on his mind. And then, when he finally, ''finally'' pulls himself together and shares a sweet moment with Emma, Regina crushes his heart and kills him.]]
** Belle. [[BreakTheCutie Dear God...]]
** Abigail/Kathryn. Kathryn is easily sympathetic, but Abigail becomes this as well once her backstory is revealed.
** Really, most of the cast whether due to the Dark Curse or otherwise, have gone through some pretty terrible things.
** Red. [[spoiler:See... Granny was bitten by the original Big Bad Wolf who, as it turns out, was a werewolf. And Granny's husband. In turn, this meant Granny's daughter would become the 2nd Big Bad. And in turn, Red herself is the 3rd Big Bad. Who happens to eat her love.]] It takes a lot of convincing before she stops seeing herself as a monster.
** Aurora. [[spoiler:Under a sleeping curse for thirty years that makes you relive your worst memories. Her true love sacrifices himself to save her and gets his soul sucked out. She's plagued by ''horrible'' nightmares and won't sleep. Then Cora kidnaps her. Then Hook rips out her heart and gives it to Cora]]. Girl cannot catch a break.
** Baelfire [[spoiler:aka Neal]]. Who has suffered as much, if not more, crap than anyone else; crap which is ''still'' being revealed. He's [[spoiler: watched his father die in front of him. He was also forcibly seperated from his son and the woman he loves. Thanks to the curse Pan tried to cast, they both spent a year believing that he was a deadbeat dad. As of the second half of season three, Henry still belives it. Then he gives his life for his father's, and dies with him holding his hand [[DiedInYourArmsTonight and in Emma's arms]], and Henry ''still'' has no real memory of him.]]
** Anton. He was bullied by his family and never fit in. When he finally gets friends, who are human, they betray him and kill his family, causing him to be TheLastOfHisKind.
** [[AllLoveIsUnrequited Mulan.]] Who is implied to have fallen in love with Prince Philip while helping him reunite with his True Love Aurora, only for him to lose his soul right after they wake her up and his final request was for her to protect her romantic rival in his place. [[spoiler: Then she falls in love with Aurora while they are trying to find a way to bring back Prince Philip's soul. And after they do that and Mulan finally decides to confess her feelings Aurora happily tells her that she is now pregnant with Prince Phillip's child.]]
** Tinker Bell, for how the Blue Fairy treated her after trying so hard to prove herself a good fairy and help someone.
** Ariel, who is tricked into betraying Snow White, the friend who helped her finally meet Eric. When she goes back and saves Snow from Regina, she has her voice stolen before she can talk to Eric again. She remains without her voice for 28+ years, unaffected by the Dark Curse, which only means she's aware of the entire time. Somewhat lessened by the fact that this did ''not'', in fact, BreakTheCutie, and when Regina restores her voice, Ariel [[EasilyForgiven quickly lets it go when she's told where Eric is]], [[AngstWhatAngst and carries on in her usual]] PluckyGirl style.
** Wendy being a prisoner of Pan for many years, trapped in a box with the threat of John and Michael hanging over her head if she doesn't do his bidding, and knowing her parents are long gone by now. The poor girl seemed traumatized. John and Michael qualify as well, having to be Pan's slaves for about a century or else he would kill their older sister.
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