%%
%%
%% This page has been cleaned of natter. Do not add any back, or add any new natter. If you don't know what natter is, look at our page for it, or the ExampleIndentation page.
%%
%%

[[foldercontrol]]

[[folder: A - G]]
* AbandonShipping:
** Early on, Golden Swan (Emma/Gold) was quite popular. It lost some of its popularity after Belle was introduced but was mostly deserted after [[spoiler:it was revealed that Gold is Henry's grandfather]].
** Any lingering hopes for August/Pinocchio x Emma fans after [[spoiler:August's reappearance in "Selfless, Brave and True" were dashed when puppet August is [[BecomeARealBoy turned back into a real boy]]... a real ''[[NoYay 7-year old boy]]'']].
** Any Peter Pan/Wendy shippers who were still left after it was revealed [[spoiler: Pan enslaved poor Wendy and kept her locked in a cage for untold ''years'', also keeping John and Michael as servants while threatening them that he'd kill their imprisoned sister]], promptly threw up their hands and gave up when it was revealed that [[spoiler: Pan is Rumpelstiltskin's father, de-aged]].
** Speaking of Pan, a surprising number of people shipped him with Henry, despite Henry being 11 and Pan being biologically under 18 and chronologically hundreds of years old, but even of those who weren't deterred by age, most abandoned ship when [[spoiler: it was revealed Pan was his great-grandfather]].
** Most Jefferson/Emma shippers have more or less jumped ship at this point, given that: 1) [[spoiler:Jefferson's storyline has been resolved and he is unlikely to appear on the show again]] and 2) as of season 3, [[spoiler:Emma has had not one but ''[[LoveTriangle two]]'' canonical and active love interests]].
* AccidentalInnuendo:
** "I want to see your hook inside his body". Given that fans had already picked up on the HoYay between Hook and Charming, this was the worst thing Pan could have possibly said.
** Baelfire's name is often shortened to [[UnfortunateNames Bae]], which in our world is a term you would call your boyfriend or girlfriend.
** Regina's "tell your timbers to stop shivering, pirate" can sound like she's making an UnusualEuphemism for [[SomethingElseAlsoRises something else]].
* AlasPoorScrappy:
** [[spoiler:Milah]] is a real piece of work but her death in her lover's arms was rather sad.
** Several fans had this reaction to the deaths of [[spoiler:Greg and Tamara in Season 3, Episode 1. Greg's life already made him TheWoobie, and his unceremonious death gave him even more sympathy points. With Tamara, she had just realized that she'd been duped and was acting genuinely remorseful about the things she had done, so she may have gotten a second chance if she'd been allowed to live. She also goes out of her way to protect Henry from the Lost Boys before she dies]].
** [[spoiler:Some had this reaction when the Blue Fairy died... prior to her coming back to life in the very next episode. Others who had the opposite reaction, of course, felt like they got trolled big time]]. And it happens again when [[spoiler:Rumpelstiltskin forces Hook to trap her and the other fairies inside the Sorcerer's hat. It's also reversed, but three episodes later rather than just one. Also, she seems rather traumatized by her experience trapped in the hat, which has actually won her pity points among some fans.]]
* AlternativeCharacterInterpretation: Everyone, really...
** Regina and her relationship with Henry: is he right that she's just pretending to love him for show, or does she honestly care about him as much as she's able to with the void the curse caused in her heart? [[spoiler:From the last episodes of the first season, Emma's LivingLieDetector hasn't worked actively in all cases, and the finale reveals she genuinely loves Henry, albeit not in a particularly healthy way]]. Alternatively, Regina genuinely loves Henry, but not as much because he's ''Henry'', as for how he has the capacity to make her feel loved, wanted and appreciated. Her actions in "Welcome To Storybrooke" and the flashbacks of "Save Henry" speak to this theory, but present-day actions, ''especially'' in "Going Home", seem to confirm that, even if that was once true, she [[CharacterDevelopment has ended up loving Henry for Henry rather than for herself.]]
** Regina herself. Self-centered murderer who blames Snow and everyone around her for her troubles? Or originally kind girl driven to Evil by Snow not only getting her happy ending, but constantly proclaiming the power and love conquering all and good always winning, while she indirectly ruined Regina's chance at said happy ending?
** Rumplestiltskin alleges Cinderella's Fairy Godmother is actually evil as she wasn't going to mention the EquivalentExchange part of magic in the Enchanted Forest.
** The Blue Fairy, related to the above.
*** Is Rumplestiltskin just pissy about not being the only one granting wishes [[spoiler:and that she gave his son the magic bean that separated them]], or is the Blue Fairy not telling people everything? She is profiting off the slave labor of the dwarves... on the other hand, Jiminy was perfectly fine with trading his humanity to aid Geppetto in order to get away from a life of crime. Yes, magic comes with a price, but the fairies might actually be more willing to ask for a sacrifice that the recipient can live with.
*** Her treatment of Nova and Dreamy is also suspect. Dreamy doesn't enjoy mining and all the other Dwarves think he's ''insane'' for wanting to leave, while Nova is incompetent at her job and the Blue Fairy herself admitted she's not going to be a Fairy Godmother anytime soon. Why exactly would it be so bad to cut them lose and let them be together? Or does she believe that the tenets of True Love only applies to ''[[FantasticRacism humans?]]''. Also telling Rumple about the Curse, and then not doing anything about it.
*** Her treatment of Tinkerbell was even ''worse''. Tink found someone who was surrounded by darkness and ''may'' have been redeemable at that point (Regina wasn't slaughtering villages or murdering husbands or trying to kill Snow yet although she already seemed to have killed Rumple's previous student, that was just bad editing since the episode is supposed to take place before that and she was just bitter and practicing dark magic under Rumple), who could have desperately used a fairy's help to dig her out. But what does Big Blue do? "Nope! Don't even bother to try!" and [[spoiler: strip Tink of her wings and magic, then exiling her without any means of defending herself]]. Seriously, what the hell Blue Fairy?! She does, however, show regret for this at least, and acknowledges herself that it was a pretty awful move and she was wrong to do it.
*** There's also the fact that she's responsible for ''everything'' bad that's happened since Baelfire went through the portal. She may not have known that the giants were still growing magic beans, but if she had told Rumpelstiltskin about the magic tree right off the bat, everything could have been avoided.
** Kathryn: Really someone who wants David back, or is more interested in the trappings of marriage than the man himself? She wants her husband and their kids someday but it's clear the person with her is more interested in fulfilling his obligations than 'her', but is she so guilt-ridden about their earlier tragedy she ignores it?
** David and M.M.'s affair: True love, [[MagicAIsMagicA the most powerful magic]] (directly stated by Rumplestiltskin) logically overcoming the Dark Curse? A deconstruction of how harmful all-consuming passion and fairy tale fancies are in RealLife? Or two weak-willed adults refusing to act emotionally mature or responsible?
** Snow White: TheParagon and the most morally righteous character in the Enchanted Forest but willing to do dark things when needed, or are she just a deluded hypocrite given the fact she's done some pretty morally reprehensible things herself and contributed to a few villains going down the dark path, even if not to Regina's level. Season 4 plays with this, [[spoiler: after her and Charming were tricked into banishing Maleficent's unborn child to the World Without Magic, they made a conscious decision to ''strive'' to be TheParagon as a means to atone for such.]]
** Prince Charming: All of the points listed above about Snow can be applied to him as well. However, in many cases he is even worse than Snow and is incredibly judgemental. For example, he blames Regina for Snow and Emma ending up in the Enchanted Forest even though he saw the wraith pull them into the portal; Henry at least had the excuse of not seeing the event. His inability to trust her also likely contributed to the events later that season. In Season 4 [[spoiler: he does not seem to show the kind of remorse that Snow does for what happened to Maleficent's daughter and he has to be talked into confessing by her.]] Season 5 has an even worse example, [[spoiler: he outright states that he would have been happy to let Hook die to stop the Darkness.]] Snow gives him a well earned WhatTheHellHero for that.
** In the Enchanted Forest, there's the ring Ruth, Charming's mother, gave to him when he left home. It guarantees that he'll find true love. You can watch him fall for Snow when he's not fast enough to stop her from putting it on, and she only considers him romantically after doing so. So if she hadn't put it on, would they have still fallen in love, or is their true love the result of permanent brainwashing by his mom's ring?
** Rumplestiltskin's wife, Milah: Self-empowered woman who escaped a confining marriage to a weakling coward to embrace true love and a life of adventure and exploration? Or self-centered bitch who abandoned a loving family to pursue her own selfish whims and [[AssholeVictim ultimately got her comeuppance]]? The truth may be a mix of both: Milah herself acknowledged the latter and was remorseful about it when Rumple confronts her after becoming the Dark One, but this also means that "her comeuppance" wasn't entirely called for.
*** There is also the implication to some that she suffered from depression.
** Snow's father, King Leopold: Awesome King, loving father and all around NiceGuy who wants nothing more than the happiness of all who set foot in his kingdom? Or BitchInSheepsClothing douchebag who didn't see a problem with proposing to a [[OldManMarryingAChild teenager]], took her mother agreeing as a "yes", [[TheMourningAfter and after all that was a lousy husband.]] Furthermore, if he's aware he's not a good husband, why does he get [[CrazyJealousGuy so jealous]] when he discovers his wife has affection for another? And did she "accidentally" leave the diary in plain sight, knowing he'd read it... or does he ''[[StalkerWithACrush normally]]'' read it? [[TakeAThirdOption Or is he really jealous at all, and is just upset that Regina wouldn't trust him with the truth?]] Or perhaps he's so blinded by his grief over losing his wife that he just [[ObliviouslyEvil doesn't realize]] how possibly immoral his actions are, given [[BlueAndOrangeMorality the fact that he's a king in a fairy tale world.]]
*** Another thing to consider: did Leopold ''really'' expect the genie to find the man Regina loved? Or was this a SecretTestOfCharacter and he ''knew'' that the genie was that man? It certainly wouldn't be a stretch for him to put together the facts, since Regina only wrote about a man she loved who gave her a mirror after the genie came to the castle, and his demeanor toward the genie in the scene does seem to hint at him knowing more than he lets on. If the genie had just confessed, chances are Leopold would have let him have Regina, since Snow had outgrown the need for a stepmother at this point.
*** "Bleeding Through" makes the above even more likely, as he did the exact same test with [[spoiler: Cora. Eva told him of her deception, and he gave her a chance to be honest with him, saying he'd still accept her as his fiancé if she was. Cora wasn't honest, of course, and thus failed his test and was thrown out.]] Of course, this same episode also throws his later marriage to Regina further into question, especially with [[spoiler: the fact that it's his old fiancé's daughter. Though the fact Regina risked her life to save Snow certainly helped. He might have seen the apple falling far from Cora or seen himself as rescuing Regina from her wicked WitchWithACapitalB excuse for a mother the only way he knew how]].
** Also Snow's mother, Queen Eva: A kind, benevolent woman who grew out of her phase of being a RichBitch who looked down on peasants and wanted to teach her daughter to not be like that at an earlier age, or a full on BitchInSheepsClothing just trying to cover her tracks and look perfect in front of her child, husband, and subjects? The former is more credible, but there are some who actually believe the latter to be true.
** August/[[spoiler:Pinocchio]]. Manipulative {{Jerkass}} who is only breaking the curse because [[spoiler:he's turning into wood]] or a man who was given a massive responsibility as a kid that he wasn't ready for and is now trying to fix his mistakes? The latter gets some weight to it when [[spoiler:Gepetto,]] his own father, says as much and that [[spoiler: August is shown to be willing to die if it means making up for his mistakes in the process (even as he fully turns to wood in the Season 1 finale, he still begs Emma to break the curse and free the residents of Storybrooke from it, with no knowledge as to whether or not that will revive him)]]
** Granny: Is she a MemeticBadass who brought her grand-daughter up with good intentions, or an incredibly foolish, destructively self-hating woman who came close to ruining Red's life by [[spoiler:not telling her she was a werewolf or teaching her how to retain sentience in wolf form]]?
** Neal/[[spoiler:Baelfire]]: Is he a sleazeball who never really cared about Emma and discarded her once she stopped being useful, a Heroic character who ''did'' love her but let his fears overcome him, or a man who just keeps making bad decisions despite his good intentions? [[spoiler:Like father, like son?]].
** Peter Pan/[[spoiler:Malcolm, Rumplestiltskin's father,]]. A psychopathic CompleteMonster who truly [[spoiler:never loved his son]] as he said, or a victim of TheDarkSideWillMakeYouForget who once truly loved [[spoiler:his son]], but has long since seen that love drowned out by years of indulging in his own selfish whims? [[spoiler: Malcolm's behavior seems to suggest a mix of both: he never loved his son, but felt guilty about this since he knew his son loved him and so he tried to treat him well up until he became Pan and completely lost any sense of guilt or regret]].
** Cora, did removing her heart make her totally evil, or was she always a sociopath regardless? Keep in mind other characters who've had their hearts removed like Graham and the Knave of Hearts from the spin-off, are still fundamentally good people without their hearts, though less heroic than before, more like weak but sympathetic. [[spoiler: Her last words to her Regina, true remorse or part of a Thanatos Gambit to keep Regina as her tool beyond the grave?]] WordOfGod firmly supports the former, and the case now seems to be that she ''had'' been evil even with her heart but had she kept it in her body while raising Regina, [[LoveRedeems love would have redeemed her.]]
** Zelena: Concerning the reason of her jealousy. Yes, it had to do with Cora's treatment of her, but what about Rumplestiltskin? What did she feel about him ? [[spoiler: Just HotForTeacher or seeking a father figure ? Her spiteful insults centered much more around Baelfire than on Belle, which would indicate the latter.]]. However, the events of "Bleeding Through" would indicate the former. She [[spoiler: coerces Rumple into going on a date with her, going so far as to invade his personal space. Rumple tries to takes advantage of the situation by kissing her passionately in hopes of getting the dagger back. Unfortunately, it doesn't work.]]
** Glinda. Is she a benevolent witch who did everything she could in order to keep Zelena in the good side or is she a [[ManipulativeBastard Manipulative]] BitchInSheepsClothing who knew all along that Zelena will turn evil and have to be replaced in the sisterhood?
** Hook: genuinely redeemed or just interested in a relationship with Emma? Come Season 3, the fandom has been divided on this. Some fans think that Hook confessing and apologizing to Ariel even when it has no benefit to himself or a relationship with Emma redeems him, while others disagree due to the fallout of this event, arguing that he's not being honest with Emma.
** A minor one related to Aurora in the season 2 premiere: her reaction to Mulan being a woman could be her being a little sexist, shocked that a woman is a warrior. Or she could be quickly panicking about what her fiancée was doing travelling with another female. Given that she seems to immediately pick up on apparent feelings between Mulan and Philip, the latter is quite possible.
** The Sorcerer [[spoiler: aka Merlin]]: mysterious BigGood, or a power hungry selfish conjurer who cares nothing for the chaos of his realm. This has gotten worse in the fifth season, where [[spoiler: his vague prophecies are what drove King Arthur to madness.]]
* AnticlimaxBoss:
** The Blind Witch is billed as a vicious cannibal and powerful witch, but she's barely onscreen for ten minutes before [[spoiler:the children/Evil Queen cook her]]. They even skip over the whole "Gretel is a slave and the witch fattens up Hansel."
** The Dragon in "Selfless, Brave and True". [[spoiler: He looks ready to go OneWingedAngel on Tamara, but she takes him out mid-transformation. Stupid all-powerful Taser]].
** Subverted with [[spoiler: Peter Pan in "Save Henry". He goes down surprisingly easily '''twice''', and both times it turns out that he isn't finished after all. Further subverted two episodes later, when he's defeated for good: as it happens when he's showcasing just how powerful he truly is and his death is only brought about by the ultimate sacrifice from Rumpelstiltskin. Later played straight with him in the Underworld, as he underestimates just how much more clever and ruthless his son has become, with his manipulations failing miserably.]]
** Played painfully straight with [[spoiler: the Shadow in "Going Home". After all its menace throughout the season, Tinkerbell has a ridiculously easy time taking it out for good]].
** Zelena. After episode after episode being something of a VillainSue, she is [[spoiler: very suddenly curb-stomped by Regina's newly unlocked light magic, rendered powerless and later killed in an act of vengeance while she's already locked up. Zelena later turns up alive and disguised as Marian, and is proving as much of a MagnificentBitch as ever.]]
** Blackbeard becomes the first villain Henry beats (by knocking him out) in the Series 4 finale. Given the threat he has posed previously...
* {{Anvilicious}}:
** True North can get ''pretty'' preachy on the problems of the foster system.
** Likewise numerous people reacting with shock at Mulan being a woman in season 2 seems a little too heavy handed with the Girl Power theme. Especially considering season 1 saw plenty of women active in the war against Regina - implying that Snow and Red were fighting on the front lines personally. The Enchanted Forest just doesn't seem sexist enough for a group of people to be shocked at a female warrior. This pops up again in Season 5 with Mulan and Merida's episode, where the other members of the clans inexplicably don't think a woman can be a warrior. Note that this is at least ten years after the events of ''Brave'' - where Merida had already established herself as an ActionGirl.
* AnnoyingLaugh: Gold/Rumplestiltskin's little "tee-hee-hee" thing can get wearing after awhile.
* ArcFatigue: A common complaint for most of the later seasons, especially once the show decided to adopt the "two arc per season" approach.
** Fans first started to complain around the second half of season 2, particularly after [[spoiler:Cora's death]]. The show becomes very wearying to watch, especially given how anticlimactically [[spoiler:Greg and Tamara]] were dealt with at the beginning of the third season.
** It got worse with the Neverland arc at the beginning of season 3. While most like Peter Pan as a villain, some people tired of it quickly since it was essentially the same scenery (not to mention the eternal nighttime) every single episode. And, because the arc is more of a Character Study than plot-based, the action moves at a very slow pace through 9 whole episodes when it really could have taken half that long with less character-based detours. In any case, the cast finally returns to Storybrooke in the 10th episode of the season, so it's not as bad an example as it could have been - but that didn't stop it from becoming the go-to punchline for a large portion of the fandom.
** The ''Frozen''-based arc in Season 4 has also gotten these complaints, particularly once ExecutiveMeddling added an additional episode onto it and greatly slowing the story's pace as a result. It was still considered enjoyable overall, but debatably outstayed its welcome some - as a corollary of this, the strong and improved ratings of the season premiere had dipped to one of their lowest points ''ever'' for the mid-season finale (starting, incidentally, with the earlier two-parter).
** The Queens of Darkness arc which immediately followed got these complaints too. An entire episode dedicated to what Robin has been up to in New York slowed it down considerably and [[spoiler: bringing Zelena back just made it worse.]] Then there's the fates of the Queens - [[spoiler: Ursula is redeemed]] four episodes in, before the arc has even got going, [[spoiler: Cruella gets killed off]] and [[spoiler: Maleficent is anti-climactically reunited with her daughter]].
** The Dark Swan/Camelot arc looked to finally break the trend of overly long arcs. It's really too bad that the Underworld arc which immediately succeeded it got so much padding that it was compared ''unfavorably'' to the infamous Neverland arc.
* AssPull:
** Many viewers thought it odd how accepting Marian was of Robin's relationship with Regina. [[spoiler: That's because it's actually Zelena. She pulled a KillAndReplace on Marian to hitch a ride with Hook and Emma back to Storybrooke. This is {{Foreshadow|ing}}ed by her impersonating Ariel in "The Jolly Roger," with the six-leaf clover pendant finally providing the mechanism for how she accomplished this. However, it does make something of a mess of the show’s continuity even before the storyline started (one wonders why Robin never felt the need to explain he’d already encountered Zelena last season). And to top it off, Marian's actress had no idea she was actually supposed to be playing Zelena the whole season until she read the reveal in the script.]]
** An even worse one in the Season 5 winter finale. [[spoiler: Rumpelstiltskin somehow found a potion that would suck all the darkness from Excalibur into himself]] after it supposedly being destroyed. [[spoiler: He does this purely to become the Dark One again]]. This was not foreshadowed at all and came across as a ShockingSwerve.
* AuthorsSavingThrow:
** Toward the end of season 2, the crew got a lot of grief over [[spoiler:Greg and Tamara's "anti-magic" gear, especially Tamara's taser incapacitating a ''wooden'' August]]. The season 3 premiere patches this up by revealing that [[spoiler:unbeknownst to them, it all worked due to Peter Pan's magic]].
** The graphic novel "Shadow of the Queen" does this in regard to the issue of Regina raping the Huntsman/Graham, although she still did it at least one time in canon prior to the graphic novel's events.
** Ursula got a lot of flak in season 4 for being [[TheOtherDarrin noticeably]] [[BadassDecay different]] to her original appearance. It was eventually revealed that she was only named after the [[PhysicalGod goddess]] who appeared earlier in the show.
** The reveal that [[spoiler: Marian has been DeadAllAlong and replaced by Zelena]] can be seen as this towards complaints of Regina and Robin sleeping together in 4A, while Marian was in a coma.
** For that matter, the fact that [[spoiler:Zelena isn't dead, thus nullifying her seemingly-easy defeat and death]] and explaining why the Snow Queen's curse on Marian came back.
** Many viewers were ''furious'' how Gold went from being a NobleDemon to essentially being a caricature of himself in Season 4. [[spoiler: Turns out his heart is being consumed by centuries of evil deeds to the point it would kill him, and also snuffing out what redeeming traits he had. It's up for debate how successful this went over.]]
** After many fans criticized the UnfortunateImplications of Regina’s happy ending revolving entirely around Robin Hood, the last couple episodes of Season 4 show her realizing that having the right man is far from the only thing her happy ending should be.
** Operation Mongoose seems like it was largely intended as a way for the writers to re-develop the [[OfficialCouple Emma/Hook and Regina/Robin relationships]], which were varying degrees of poorly developed the first time, in order to get more people behind them, probably based on the growing number of complaints that neither of them (especially [[BecauseDestinySaysSo Regina/Robin]]) make much sense. Regina and Robin were even developed [[spoiler:in a much more condensed version of exactly how [[OneTruePairing Snow and Charming]] were developed in season 1]].
** In general, the fifth season appears to be addressing several of the complaints fans have made about the series, particularly the previous season.
*** A number of complaints about Robin's AngstWhatAngst attitude towards Zelena killing and impersonating his wife and essentially raping him were addressed in Season 5 - where Robin angrily chews out Zelena for what she did, as well as expressing some conflict about whether he should be happy or not that he has another child on the way.
*** Leroy's speech to Mary Margaret in the premiere about being sick of sitting on the sidelines was essentially the character acting as a mouth piece about fans' complaints about how Storybrooke characters have been pushed to the background to show off guest characters, except for the Charming clan and friends. To cap it off Belle, Granny, Leroy and his dwarfs accompany the Charmings to help save Emma from the Darkness. But [[TheyWastedAPerfectlyGoodPlot ultimately subverted as Granny and the dwarfs barely appear in the arc at all.]]
*** Snow and Charming fans had felt that they have been losing more screen time, been stuck holding the IdiotBall too much to move the plot, and feared their relationship with Emma was becoming overshadowed by Emma's relationships with Regina and Hook. The fifth season started with the couple asserting they would save their daughter no matter what. When the episode does not focus on them, it still shows them worrying over how they can save Emma. When many fans groaned that David seemingly fell for Arthur's con, the next episode showed him and Snow come up with a plan to reveal Arthur's true nature because they realized they needed to do what was best for Emma, which went a long way in counteracting the actions they took in 4B, which many of their fans found out of character and selfish.
*** While each new season introduces a new story and set of characters from fairy tales/literature/movies, there has been a growing number of fans who feel the new elements took over the plot and stole focus away from the core cast. However, when the King Arthur and Brave stories became big parts of the fifth season, the focus has so far stayed on the core cast, with King Arthur and Brave characters being used to further the core cast's development.
*** Belle, who had been getting more and more OutofFocus and becoming more of a SatelliteLoveInterest to Rumpelstiltskin/Mr. Gold as the series progressed, has been helping the rest of the cast save Emma, her budding friendship with Hook has given her another relationship outside of Gold for the first since probably Ruby, and she has so far been in most of the episodes in the fifth season, and actually had a speaking role in said episodes. And when her romance with Gold came back into the picture, she managed to hold her own with him as a character rather than just serve his purposes, making their relationship stronger than it has been in a long time, which is another saving throw for Rumbelle shippers.
*** "The Bear King" is mostly devoted to clearing up two infamous cases of WhatHappenedToTheMouse that the show had been suffering for a couple years, showing why Ruby disappeared and why Mulan wasn't with the Merry Men when they showed up again.
*** Likewise, the Season 5B premiere takes the opportunity to close a plot hole that had been dangling for almost the entire run of the show, revealing why Regina needed to rescue her father from Wonderland and got Jefferson trapped there.
*** "Labor of Love" takes on the long-standing fan complaint of the show inexplicably acting like "Mary Margaret" is Snow White's real name rather than just her identity under the Dark Curse, portraying her as feeling like that name belongs to a hero which she hasn't been in a while, and now takes up again.
*** "The Brothers Jones" wraps up another series-long plot hole: Henry didn't know the full story of the Evil Queen from the Once Upon a Time book because Regina had torn it out.
*** "Ruby Slippers" explains Toto's absence from the previous Oz flashbacks: in this version, Dorothy only got him after returning from her first trip there.
*** The Underworld arc on a whole returned Gold to his AntiVillain roots, albeit darker than before (with justified reason, as he now had the darkness of ''all past Dark Ones'' inside him). The chief complaint against the character in the fourth season was that he lost moral complexity and became a more one-dimensional villain, while the Dark Swan arc got complaints of Gold becoming too heroic a bit too fast and easy for some. The Underworld arc found a compromise by having Gold commit villainous actions, but giving him the motivation of saving his and Belle's unborn child. This is much closer to his original characterization in the first two seasons where he had moral ambiguity that allowed him to act good or evil depending on the situation. He has also become very self-aware about himself, his power addiction, his relationship with Belle, and his refusal to change, which makes his villainy less frustrating since he's at least honest about it.
*** People complained that Rumple and Belle's relationship revolved around Belle going back to Rumple after showing he can change only to immediately prove he has done nothing of the sort. After finding out that Rumple had become the Dark One again she becomes much more forceful about her attempts to change him and will not even consider taking him back until he proves he can change permanently and not go back to his old ways.
*** After the 5A finale had every bit of closure for the Camelot story cut from it, the crew brought it back for the last few episodes of 5B. This is especially true for King Arthur, who got a much-desired HeelFaceTurn and indication that he's going to develop into more of his legendary self.
*** And the season finale features the biggest one of all. Ever since Season 2, fans had been complaining about Regina being a KarmaHoudini with the show acting like her HeelFaceTurn meant she should no longer need to face any consequences for her evil acts. So in this episode, [[spoiler:she uses a refined version of Dr. Jekyll's potion to separate her good and evil sides, meaning the Regina we're left with has a clean slate, with the Evil Queen also still being around to face that punishment.]]
*** The finale also addresses the other aspect of Regina's character people don't like; the fact Regina shows no real regret for her past actions. Most of her character arc in the finale revolves around the fact that she does regret been the Evil Queen and wants to be rid of her baggage, and that her lack of regret before this was more a case of her repressing it because it was too painful otherwise, but [[spoiler: Robin's death]] brought it all out once she realized the full extent of her bad karma (which she believes is the reason for all her misfortune after her HeelFaceTurn.
** Fans were hugely upset over how Robin Hood became [[spoiler: DeaderThanDead while in the same episode, Hook was revived through a literal DeusExMachina]]. In an interview afterwords, the WordOfGod stated that [[spoiler: they choose to believe that Hades was lying about what the Olympian Crystal does to your soul and that Robin Hood is in the better place now hinting he wasn't truly DeaderThanDead]].
* BadassDecay:
** There was an abundance of fan complaints about Snow White undergoing this. Snow White started out as an intelligent, snarky, determined bandit/warrior princess, but many have complained that she has turned into the standard IncorruptiblePurePureness PrincessClassic. She has been heavily criticized for being on the sidelines of combat, giving up on some things, and it is often said that she TookALevelInDumbass to the point where [[IdiotBall she can't figure out that a strange woman wearing a large emerald broach, black cloak and black hat who is inserting herself into her life is the Wicked Witch of the West that everyone's on the lookout for.]] However, it might be a JustifiedTrope as she was coerced into joining the sidelines because of saftey issues during her pregnancy, and a few weeks after the birth of her baby, she was already showing bits of badassery.
** In Ursula's first appearance, she was a literal goddess who was able to terrify Regina at her most powerful. Upon taking a larger role in Season 4, she inexplicably needs to team up with Maleficent and Cruella De Vil. Ultimately justified as [[spoiler:this Ursula was only named after the goddess.]]
** Rumplestiltskin whenever [[VillainSue Zelena]] is around. [[spoiler: In Season 3, Zelena negates his DyingMomentOfAwesome by brining him back to life and making him his slave. He kills her when he gets the dagger back though....except he doesn't; it turns out in Season 4 that she was faking it all along, and then blackmails him into being her slave again.]]
** After [[spoiler: becoming half of an Official Couple with Emma during the Season 3 finale]], Hook is arguably undergoing shades of this. During Season 4 his primary purpose is going on coffee runs for Emma, babysitting Henry in a pinch, serving as a foil to both Emma and Charming, serving as [[spoiler: Rumple's puppet]], and [[spoiler: getting his Alternate Universe self killed at the hands of Charming, of all people]]. Having someone to love can make a character much more compassionate, gentle, and nurturing - but there comes a point where those traits go too far and the things which made you appealing to fans in the first place go by the wayside. Fixed in Season 5, first with him [[spoiler: as the Dark One]], and then later [[spoiler: doing a lot of impressive heroic acts in the Underworld, and in the season finale actually getting to stab someone (Mr. Hyde) with his hook for the first time in ages, saving Jekyll's life in the process.]]
* BillingDisplacement:
** Although Raphael Sbarge as Archie/Jiminy is credited among the regular cast in Season 1, he actually appears in less than half of the first Season's 22 episodes (9 in all, sometimes briefly and in one episode only as a VoiceActor). He's demoted in Season 2.
** In Season 2, there are several episodes in which lead cast members are credited, yet either do not appear or, if they do turn up, only do so for a few moments. This is most notable with Meghan Ory, who plays Red/Ruby, whose character was promoted to main cast for the second series, but [[spoiler: after completing a major backstory arc mid-season]] is reduced to cameo appearances in occasional episodes thereafter and ultimately disappears from the series, without fanfare, several episodes prior to the season finale. Despite this, Ory remains credited among the main cast to the end of the season; in real life, the writers wrote Red/Ruby out of the series in part, according to interviews with Ory, due to them deciding to focus on other characters and in part due to Ory being cast in [[Series/{{Intelligence2014}} another series.]]
** Season 3 has Michael Raymond-James (Neal). After the first half, his appearances became significantly more scarce, culminating in [[spoiler:his character's death]], and yet he remained part of the main cast all the way to the end of the season.
** Michael Socha in Season 4. Though he appears in just barely enough episodes to qualify putting his name in the credits, his screentime is drastically limited to the point that Emilie de Ravin looks downright punctual by comparison. Will has no storyline of his own, almost no role in anybody else's storyline ''whatsoever'', no centric episodes, and even the barest minimum role in the long-awaited flashback episode for Robin Hood, the character most directly tied to his backstory.
** Sean Maguire in Season 5, particularly 5B where Robin Hood barely showed up or had any lines. [[spoiler: And just like Neal, he died.]]
* BrokenBase: There are so many things dividing the fandom, it now has its own page [[BrokenBase/OnceUponATime here]].
* CaptainObviousReveal:
** Let us just say that by the time it is finally revealed that Baelfire is [[spoiler:Henry's father]], there were not really many people that would have been surprised. It is compensated because of how the episode relied less on the plot twist and more on the emotional level.
** ABC's/Eddie and Adam's marketing of the show run into this a lot. The promos for "The Queen of Hearts" tried to build mystery around the identity of the title character, but this was seven episodes after [[spoiler:we saw Regina shove Cora through the looking glass]] and into Wonderland. Same with the promotion of "The Miller's Daughter" where a tweet said that the episode would feature a couple that the audience would never think of in a million years. [[spoiler:As it turned out the couple in question was Cora and Rumplestiltskin whom we'd already seen kiss on screen some time earlier.]]
** As of season 4, the reveal that [[spoiler: the Snow Queen]] was [[spoiler: Emma's adopted mother]] has been circulated around the net ever since their first scene together.
** Maleficient's long lost child being [[spoiler: Emma's childhood friend Lily]] was guessed a long time before the reveal. Not helping with one of the leaked titles.
** Arthur was so obviously the mysterious knight who killed Merida's father that the show resorts to pulling some sleight of hand with him still looking for the magic helmet that knight took from Fergus' body (because he wasn't actually wearing that helmet at the time).
** The amount of time spent building up to the reveal that [[spoiler:Nimue was the first Dark One]] was jarring when a number of fans had figured it out so long ago that a lot them had forgotten it wasn't already canon. Of course, anyone who remembered their ''Mort d'Arthur'' could see it coming the minute her name appeared. You can't get much more canon than Malory.
** The death of [[spoiler:Robin Hood]] was meant to be shocking and unexpected, but on-set photos taken by fans made it incredibly obvious as to what his fate would be. It got to the point that Eddie and Adam had to do damage control and debunk rumors about [[spoiler:Sean Maguire]] departing the show - even though the rumors turned out to be true.
* CargoShip: Hook/[[CrackShip The Floor]] is liked by some, due to his tendency to get beat up in the latter half of Season 2 (though in his defense, it was either facing someone with magic or just not mindful of his surroundings than sheer incompetence).
** Hook/Jolly Roger is somehow canon by season 3. [[spoiler: [[ShipSinking And sunk in the season finale]].]]
** Swan Town [[note]]Mostly a joke among Swan Queen fans and people who like their friendship against anti-Regina people who say that Emma's sacrifice in the S4 finale was only for the town and had nothing to do with Regina whatsoever. [[RuleOfCautiousEditingJudgment The question of whether or not this is the case aside]], people started making gifsets of scenes between Emma and Regina replacing Regina's face with the clock tower, and it's pretty much every bit as ridiculous as it sounds. Even fanfic has been written. It's also worth noting that [[WordOfGod Jennifer Morrison]] has said [[BothSidesHaveAPoint that the town was in danger and Emma did want to save it, but also that it "made sense" for her to make the sacrifice for Regina.]][[/note]]
* ComplexityAddiction: Rumpelstiltskin seems to have this, as over time many other ways to travel to our world had appeared, some down right easier and much more foolproof than casting a curse which require years of planning and several BatmanGambit, to complete. Season 2 adds in a SelfFulfillingProphecy probably in an attempt to counteract this - ie. Rumpelstiltskin's visions saw him getting to the Land Without Magic via the Dark Curse, so he pursued that option despite others being available.
* CompleteMonster: PeterPan is the amoral, self-centered, [[TheSociopath sociopathic]] boy of the original tale taken UpToEleven and stripped of any redeeming qualities. Pan is a demon who sends his shadow to take children away from their homes and families to Neverland and once there, they are made his servants who are never permitted to leave. All who try to leave he has the shadow kill by taking out their souls. He has an extreme LackOfEmpathy for anyone who isn't himself, [[ItsAllAboutMe only thinks about his own interests above all else]], and delights in torturing and destroying others, mentally and physically, [[ForTheEvulz because]] it [[ItAmusedMe amuses him]]. Since he was dying along with Neverland's magic, his ultimate plan that was decades in the making was to absorb the heart of the child who is the truest believer in magic, so that he can become all-powerful and immortal, while the child dies in his place. That said child is Henry Mills, [[spoiler:his own great-grandson]]. Pan is in truth [[spoiler:Malcolm]], a cravenly, negligent PsychopathicManchild who abandoned his son [[spoiler:Rumpelstiltskin]] for the power of eternal youth. Unlike most villains on the show, Pan does not value family, as he emotionally abused and resented his son from day one since he hates the responsibilities of adulthood. To Pan, a baby is a "pink, naked, squirming little larva who eats away at his hopes and dreams." He even places more value and so-called love on his PsychoSupporter Felix, [[spoiler: whom he kills without hesitation when it's needed to complete a curse]], than he does for his own child and ultimately tries to kill his family just because he knows how much they mean to [[spoiler:Rumpelstiltskin]].
%% Cruella was judged not a Complete Monster by majority vote on the cleanup thread; do not re-add and do not add any examples without going to the cleanup thread first.
%% Isaac was judged not a Complete Monster by majority vote on the cleanup thread; do not re-add and do not add any examples without going to the cleanup thread first.
* ContinuityLockOut: To a degree. Don't even think about going into season 2 without watching the last 2 episodes of season 1, and the StoryArc of Kathryn's kidnapping means you need to at least see episode 13 to make sense of what's going on in the real world in season 1. The LoadsAndLoadsOfCharacters present don't help at ALL, though since they're based on the Disney/fairy tales we all know, at the least, we can understand who's doing what. Still, since they love to pull twists on the tales, this starts building up after a while.
** Season 4A leans far more heavily on the canon of its source material than usual, meaning you'll have quite a hard time if you haven't seen ''Frozen''.
** Season 4B brings up plot points not seen or had relevance since Season 2 (August and the Storybook).
** During Season 5, the writers revealed that they had a giant wall reserved for cataloguing the tangled backstories of the various characters, and even then things had gotten so complicated that it often doesn't help. Case in point, the Season 5B premiere features the backstory to an event all the way back in Season 1 that many fans had long since forgotten about.
* CounterpartComparison: A lot of fans had noted that the blonde Emma is TheHero, DeadpanSnarker and out of line with the old ways, where Killian is the British monster who had caused chaos for so long before falling for Emma and sincerely wants to reform. Or are some of the same writers echoing [[Series/BuffyTheVampireSlayer Buffy and Spike?]]
* CrackShip:
** Subverted by the context of the show, but try telling someone who's never watched an episode that Rumplestiltskin and Belle are a couple and you will get ''weird'' looks.
** Snow White and [[spoiler:Victor Frankenstein]] definitely count.
** "In the Name of the Brother" shows that Red Riding Hood and [[spoiler:Victor Frankenstein]] are also a possibility.
** Before Rumpelstiltskin was with Belle, he was going to run off with [[spoiler: the Queen of Hearts/the Miller's Daughter]], and his son has [[spoiler: had a child with the daughter of Snow White and Prince Charming]].
** Prince Charming has been engaged to the daughter of Midas.
** [[ShipperOnDeck Tinkerbell]] is trying to get the Evil Queen and Robin Hood together because they're soul mates.
** Based on their interactions in the mid-season 3 finale and the fact that they met in Neverland way back when, Tinkerbell and Captain Hook may have had something going on.
** And Emma with [[spoiler: a flying monkey/the Wizard of Oz]] and then Captain Hook beats them all.
** Probably one-sided, but [[spoiler:Mulan and Aurora]]. There is a Disney Princess out there who's ''in love with another Disney princess.''
** As of Season 4b: [[spoiler:Belle and ''Will Scarlet'']], who have never even been on-screen at the same time up until their out-of-the-blue kiss.
* CreatorsPet: The major "villain" characters on the show have all had this accusation thrown at them.
** The producers have openly stated that Regina is by far their favorite character, and their first question about literally any plot idea from the writing staff is "How can we make it about Regina?" This really started to be a problem around Season 3 when the show started treating Regina as a hero, which made her seem like an EasilyForgiven KarmaHoudini to many fans. And it got even worse in Season 4 where she wanted to force the Author to write her a new happy ending. And with the 100th episode in Season 5 it's taken UpToEleven: you would expect the 100th episode to star the main character (Emma), but nope, it's Regina. The finale does go some way into addressing fan concerns though.
** Hook has been accused of this because, due to his position as Emma's official love interest, he has gained a more prominent role in the stories than Henry, Snow, or Charming. In Season 5, every main character, including several who have no motivation to do so, choose to [[spoiler:risk traveling into the Underworld to bring him back to life, contradicting the previously established rule that the dead cannot be resurrected]]. Not helping matters is that the resolution to that plot ended with [[spoiler: a literal DeusExMachina that revives him which occurs in an episode that kills Robin permanently and in a way that prevents revival. This occurred after it looked like Hook would stay dead.]] Love him or hate him, there's little doubt that Hook has received much more preferential treatment from the writers than just about any of the other men in Emma's life, be they former lovers(Neal) or potential love interests(Graham and August).
** Finally, there's Rumplestiltskin / Mr. Gold, who some fans feel has long worn out his welcome by the fifth season and should be considered irredeemable at this point, but who not only continues to stay on the show and in important roles, but more often than not seems to [[KarmaHoudini get off scot-free for all of his evil deeds, if not flat-out rewarded with even MORE power.]]
* CreepyAwesome: [[spoiler:Dark Emma]] in Season 5.
* CriticalDissonance: It's one of ABC's most successful shows right now despite, for example, ''The AV Club'' regarding it as mediocre at best.
* CriticalResearchFailure: Hades makes a big deal about Zeus being his older brother. Anyone who is familiar with Greek mythology, however, will immediately point out that the opposite is true: ''Hades'' was the eldest son of Chronus and Rhea, while Zeus was the youngest.
* CounterpartComparison: Both Supernatural and Once Upon a Time's most recent season finales have ended in the reveal that [[spoiler: some evil force known as "The darkness" existed long before the start of their respective narratives and has been re-released back into the world after being bonded to an individual via a magical blade.]]
* DesignatedVillain: Medusa, a recurring theme for her character. In "The New Neverland" Snow and Charming's decision to kill her has nothing to do with her, but merely a way to fight Regina. Alternatively, it made for an interesting honeymoon. We never see her do anything to innocent people, she's only ever fighting people who are actively trying to kill her.
* DieForOurShip: While most of the Sleeping Warrior fandom is mostly neutral (if a bit disgruntled) towards Phillip, [[spoiler:there are others that actively wish he would die or go back into a coma to make way for their ship]].
** The Swan Queen fandom can be horribly nasty to Hook and Robin.
** Some people in the ShipToShipCombat between [=SwanFire=] and Captain Swan wish this upon respectively Hook or Neal. Though when one of them DID die - [[spoiler: Neal]] - most of the fighting stopped...except for some fans who did believe than it was because of this trope.
** It's also happened among certain parts of the Outlaw Queen fandom with [[spoiler: [[TheLostLenore Mar]][[NewOldFlame ian's]] return]].
* DracoInLeatherPants:
** Rumplestiltskin is getting this. [[MagnificentBastard It]] [[WoobieDestroyerOfWorlds was]] [[DrivenToVillainy inevitable]] [[AffablyEvil really]]. He also ''actually wears'' leather pants.
** Regina gets this as well. Mainly because despite all the [[MoralEventHorizon awful, unforgivable things the Queen has done]], Lana Parrilla can make a face like a kicked puppy dog, and lately had scenes revealing [[JerkassWoobie she always felt she had some reason to do so]]. Even ''she'' wears leather pants. Its notable that the WMG on this site's first two Regina entries are about one of her first big on-screen KickTheDog moments ([[DoubleStandardRapeFemaleOnMale raping Graham]]) and rationalizing how she's not to blame (either theorizing that she didn't actually do it, or that she did it without realizing what he was doing).
** Killian Jones (AKA Captain Hook) is something of a hot {{Jerkass}} with a [[spoiler:dead girlfriend]]. His main motivation is revenge against a villain and he occasionally goes out of his way to minimize collateral damage (Like when he saved Aurora's heart). Other times, not so much, like shooting Belle (thus ensuring she'd lose her memory), taking out Aurora's heart while she was unconscious and helping to trap Emma and her friends in Rumplestilskin's cell. [[RunningGag And he wears leather pants]]. Yeah...
** Believe it or not, even Cora got this treatment eventually. Especially after "The Miller's Daughter", complete with RonTheDeathEater towards Queen Eva and Snow.
** The trend has ''mostly'' been subverted with Peter Pan, who has received a large amount of adoring fangirls who love him ''because'' he's such an unapologetically evil little shit and they embrace this rather than try to excuse all of his sins. However, there are still a minority of fans who do attempt to justify or woobify him, despite all evidence to the contrary.
** Subverted with Zelena the Wicked Witch of the West, as well. Although her past is tragic, she acts in a very bratty way and takes it out on people who really had nothing to do with how her life turned out.
** Also subverted, in a different way, with the Snow Queen. She is ''very'' beloved, but the majority of her fans (and the ''character herself'' in the end) make peace with the fact that her woobie backstory didn't justify her evil deeds and that [[spoiler: her RedemptionEqualsDeath was necessary for everyone, including her.]]
* DullSurprise: Emma. Henry, to some extent, too. Must run in the family.
* EnsembleDarkhorse:
** Ruby and Archie seem to be getting this treatment.
** Dr. Whale, who was popular as a character even before it was learned that [[spoiler: he was Victor Frankenstein]].
** Jefferson/Mad Hatter was definitely something of a hit, and many hope to see him return in [[{{Series/OnceUponATimeInWonderland}} the spin-off]]. (When that show was in the planning stages Edward Katsis was quick to reassure people that they had no intention of recasting the part and The Mad Hatter would only show up if and when Creator/SebastianStan was available, as so many people liked his performance.)
** Belle especially. She only appeared in 3 episodes in the first season, but was popular enough to be upgraded to regular in the second.
** Season 2 brings us Mulan and Aurora.
** Season 3 gives us Tinker Bell, for both having [[HiddenHeartOfGold a heart a gold]] and being a FairySexy. Being the Woobie also helps. Also we have [[PluckyGirl Ariel]], and [[spoiler: the REAL Ursula, who many fans hope is heard from again]].
** With just a single scene at the tail end of season three, [[spoiler:Elsa the Snow Queen from Disney's ''Frozen'']] already has fans salivating. Several have even said they were on the verge of quitting the show until they saw she had been added to it. When season four began, it fully lived up to the hype thanks to Georgiana Hale's look and performance.
** Sven the reindeer, thanks to being played by an amazing animal actor who perfectly captures the character's silent DeadpanSnarker nature. Kristoff is very well-liked to for his own humorous nature, ''especially'' when playing off of Sven.
** The Snow Queen, who many are calling the show's most successful of its numerous attempts at making a tragic villain. Elizabeth Mitchell's powerhouse performance -- possibly the most nuanced a recurring villain has ever given on the show -- helps tremendously.
** Also, while she's kind of a BaseBreakingCharacter among mainstream audiences, ''critics'' of all people seemed to absolutely adore Anna, with Elizabeth Lail's portrayal being hailed for capturing the essence of the character so ''perfectly''. Many considered her one of the best things the ''Frozen''-based StoryArc of Season 4 had to offer besides the Snow Queen, and seemed even more invested in her than they were in ''Elsa'' (a turnabout from opinions regarding the movie).
** Cruella was originally dismissed by most fans, after being announced alongside [[EvilSorceror Maleficent]] and [[HotGoddess Ursula]]. Then her first appearance has her out-snark ''Rumplestiltskin''...
** Maleficent graduated from OneSceneWonder to this after she came back in Season 4. Fans love her for being [[DeadpanSnarker snarky]], an utter {{badass}}, and [[NightmareFuel terrifying]]. The fact that she occasionally [[ScaledUp turns into a dragon]] doesn't hurt either.
** Fans absolutely fell in love with Lily after her one appearance in "Breaking Glass", immediately suspecting that she had to be an Enchanted Forest character - just so they could have her on the show. However reactions to her new actress[[note]]Nicole Munoz first appeared as Lily in a flashback to Emma's teen years. Some fifteen years later, an older actress was required.[[/note]] has been mixed.
** [[spoiler: Merlin]] seems to be this in Season 5, for the actor portraying him possessing both genuine presence and ''smoking good looks''.
* EstrogenBrigade: Creator/LanaParrilla, aka Regina Mills, has an absolutely thriving fanbase known as the Evil Regals, in a rare occasion of an actress (as opposed to actor) getting one of these.
* EvilIsSexy:
** The Evil Queen. It's also notable that in the Fairy Land flashbacks, the more overtly evil she's being, in general, the more plunging her neckline. Before her husband's death, she is shown dressing demurely; by the time the curse is made, she appears to have a wardrobe consisting entirely {{of corsets| sexy}}. It doesn't go away as Madame Mayor; never has business chic looked so good.
** The Blind Witch, with her impressive cleavage and the orgasmic sounds she makes when after food.
** Killian Jones. It's very easy to forget what a {{Jerkass}} he is because he's so damn pretty. Captain Hook? More like Captain ''Hunk''!
** Cora could be considered to bridge this and GrandmaWhatMassiveHotnessYouHave. Consider that she was portrayed by Creator/RoseMcGowan in flashbacks.
** Robbie Kay as Peter Pan and Rebecca Mader as Zelena in a Season 3.
** The Ice Queen (all right, the Snow Queen) as portrayed by [[Series/{{Lost}} Elizabeth Mitchell]] in Season 4. Cold has never looked so hot.
** Dark Swan. Emma wasn't exactly ugly before, but the Dark One version of her dresses entirely in tight black leather and speaks in a low, deep, even voice that borders on AudioErotica.
** [[http://www.wetpaint.com/once-upon-a-time/articles/once-upon-a-time-whos-the-hottest-guy This poll]] asked fans who the hottest male cast member is. The two most popular answers were Mr. Gold and Hook.
*** And the final winner was [[spoiler:Mr. Gold]], who beat [[spoiler:Hook]] with 37.58% of the vote (25,885 votes) to [[spoiler:Hook's]] 33.21% (22,874 votes).
* FamilyUnfriendlyAesop: Although finding other options to stop evildoers is possible, sometimes a darker choice must be made. Unfortunately IDidWhatIHadToDo does not excuse one from the consequences - Snow's guilt over [[spoiler: murdering Cora]] is the prime example. Even if you do an evil thing for good intentions, you still have to live with it.
* FanFicFuel: By Season 4, its established that there are multiple worlds all following different story-telling settings and ideas (IE, Fairy tales in the Enchanted Forest, Peter Pan in Neverland, a black-and-white horror film universe, an ambiguously set 1920s London-based world, and so on and so-fourth), with even the 'World Without Magic' evidently just another one of these 'story setting worlds'; essentially, anything Disney owns the copyright for could end up as another world that could crossover. Crossover fics have ''in-universe justification''. Hell, given the network that produces the show currently produces two other shows based in it, as well as the constant references to the comics, Franchise/MarvelCinematicUniverse crossover fics are almost encouraged.
* FanPreferredCouple:
** Come Season 2 there has been a lot of support for the Emma/Hook pairing. It eventually did become canon and remains beloved to this day.
** Mulan and Aurora, especially with their TomboyAndGirlyGirl dynamic. More than a few viewers would love to see their LesYay get a full upgrade, and FanFiction.net has more Romance genre fics featuring the two of them than fics shipping Aurora/Phillip and in every single couple poll they have absolutely clobbered Aurora/Phillip. (The fact that Phillip has gotten no real focus and is still essentially a bit character doesn't help.)
*** [[spoiler: Good news: It's been upgraded. Bad news: It seems Mulan's on the wrong end of Aurora having IncompatibleOrientation, with her reveal that she is pregnant with Phillip's child]].
** After exactly one scene, there's already a following for "Frankenwolf"--Ruby/Red Riding Hood and Dr. Frankenstein. Then again, Dr. Whale's [[EstablishingCharacterMoment very first scene]] had him [[HandsomeLech ogling Ruby]], so...
** Regina/Emma, though not officially a [[OfficialCouple canon pairing]], is still one of the most popular pairings for the show along with Rumplestiltskin and Belle.
** Beauty or Ruby/Belle is the most popular Belle ship not with Rumplestiltskin, and one of the most popular Ruby ships. Some of the people who ship it do direct comparisons to the canon Belle/Rumplestiltskin and their take on the Beauty and the Beast story.
* {{Fanon}}:
** Mr. Gold's first name (if he has one) is never revealed, but it's not uncommon for "Robert Gold" to be used in fanworks, likely after [[RobertCarlyle his actor]]. Another common fanwork name is "Adam", after the (unofficial, unspoken, probably non-canon) name of the Prince in Disney's version of ''Disney/BeautyAndTheBeast'', from which the show takes a lot of cues.
** In a ''highly'' divided fandom, one thing almost everyone agrees on is that the Blue Fairy is evil or at least has some hidden agenda. These fans theorize that Blue could see the future much like Rumple when she gave Bae the bean, meaning she deliberately set in motion the events that led to the casting of the Dark Curse. She also broke up Dreamy and Nova, [[spoiler:turned August back into a child, preventing him from telling the town about Greg and Tamara]], and kept Tinker Bell from helping Regina during her unhappy marriage.
* FansPreferTheNewHer: Regina looks very good in her bandit outfit in the Season 4 finale. Despite it being a symbol that she's been living rough in the woods and will be left pining for unrequited love.
* FashionVictimVillain: The Wicked Queen's outfits are flamboyant at best. Some look fine. Others just look plain silly.
* FoeYay:
** Jefferson is clearly pretty into Emma, but it's one-sided aside from one brief scene where she turns out to be lulling him into a false sense of security before giving him a TapOnTheHead.
** Regina and Gold, particularly in "We Are Both".
** Regina and Jefferson (sort of).
** Rumplestiltskin and Captain Hook. Not many people call the guy screwing their wife "dearie".
** Emma and Hook in Season two, complete with innuendo filled fight scenes and near constant flirting. [[spoiler:She makes out with him by Season three]].
** Squickily enough, Peter Pan's interactions with Emma seem to have shades of this, in a weird sort of villainous PrecociousCrush. Which becomes even ''more'' squicky when [[spoiler: we learn that Pan is Rumple's de-aged father.]]
** Peter Pan was practically on top of Captain Hook in "Good Form", even saying "I think this is the best time to restart our relationship."
** Emma and Regina do get awfully close when yelling at each other, and have a few brief moments of comradery that are particularly eyebrow raising. And with lines like "How to get the saviour to taste my forbidden fruit?" you can see where the shippers are coming from.
** Squickily enough, considering the rape implications, Zelena and [[spoiler:Gold. She keeps him ''locked up'' and gets ''way'' too close to him.]]
** David and [[spoiler: King Arthur]], particularly in "Siege Perilous".
** On a related note, Hook and [[spoiler:Arthur]], considering that as soon as she sees them together at the Underworld diner, the Blind Witch offers them a "table for two", and when they come back again later she says she knew she'd see them again because they "had a bromance thing going."
* FranchiseOriginalSin: Around Season Two, Hook and Emma was a FanPreferredCouple with many people supporting them so the show actually made them a canonical couple. However, in doing so, the show went on to [[spoiler: [[DeathOfTheHypotenuse kill Neal Cassidy]]]]. Doing this caused many fans to feel that Rumple's character lost his main motivations afterwards (including [[CreatorBacklash Robert Carlyle himself]]) with his motivations for the arc afterwords caused him to have massive CharacterDerailment and there was huge InternetBackdraft from the fans. In Season Five, it became more of a problem since due to Hook being Emma's LoveInterest, he became more prominent in the story thus making him a CreatorsPet of sorts since a lot of his story arcs that season tended to controversial with him [[spoiler: becoming the Dark One]] causing there to be another KudzuPlot with the Camelot arc not being resolved in the mid-season finale, having all the main characters including those with zero motivation to do so to [[spoiler: go to the Underworld as an attempt to revive him]], and having him be [[spoiler: revived from the dead through a literal DeusExMachina in the same episode where Robin Hood was KilledOffForReal]]. Afterwords, Captain Swan became a divisive ship where people either LoveItOrHateIt and a lot of people who were fans of Hook ended up turning on him that season as well as no longer shipping Captain Swan together.
* GeniusBonus:
** In season 4, the books Regina pours over to find a counterspell for Maid Marian's illness contain both the [[UsefulNotes/{{Kabbalah}} Tree of Life]] and John Dee's seven-pointed star, two potent symbols that heavily featured in Renaissance magic.
** Hades is depicted here as an opulent, sharp-dressed businessman with a taste for the finer things. The Roman equivalent of Hades, Pluto, is also the god of wealth: his domain is the Underworld, and that includes the things like gems and precious metals that can be found underground. He literally has ''all'' the money.
[[/folder]]

[[folder: H - O]]
* HamAndCheese: Robert Carlyle can be argued as being the best thing about the show, for taking full advantage of the show's cheesy script.
* HarsherInHindsight:
** In "The Price of Gold", Mr. Gold mentions to Emma that no one wants to see Ashley's baby born in jail. "True North" reveals that Emma gave birth to Henry in jail.
** In "Storybrooke", David/Prince Charming left his wife for Mary Margaret/Snow White. In the real world, David's actor Josh Dallas divorced his wife around the same time he started dating Mary Margaret's actress Ginnifer Goodwin. (Though to be fair, his now ex-wife had already been seen in public with a new paramour by that time, so it's more of a case of freak timing.)
** "I just didn't want you to lose your mother... like I lost mine." It was an [[MissingMom angsty line]] in an [[StartOfDarkness angsty episode]] to begin with. As of "The Miller's Daughter", it's just ''painful''.
** After the revelation that [[spoiler: Pan is Rumpelstiltskin's father, every time Pan taunted Rumple becomes even worse]].
*** Likewise, Rumple's regret at abandoning Bae becomes even worse given how much it mirrors the way [[spoiler: Malcolm abandoned ''him'', magic bean and all]].
---> Neal: [[spoiler: Every night, the last thing I see before sleep, is an image of you and me on that pit and your hand over mine. Then you open your grip. The last thing I see as I fall away is the look on your face, choosing all this... crap over me.]]
** After "Quiet Minds", [[spoiler: Emma's fake story on how Henry's father died as a hero]] in "True North".
** In "Quite a Common Fairy", one of Tinker Bell's comments to Regina regarding the latter's reluctance to pursue Robin Hood is "You didn't just ruin your life. You ruined ''his.''" The season 3 finale then reveals [[spoiler:she had already ruined his life by having Maid Marian executed. Karma comes back around on her as Emma saves Marian during her trip to the past]].
** In "Bleeding Through" we discover not only that Cora additionally hates Eva because she was the one who revealed her out-of-wedlock pregnancy [[spoiler:(Zelena)]] to Leopold, thus preventing their marriage, but that the man who got her pregnant was a poor gardener pretending to be a prince just so he could get laid, who then blackmailed her for riches when he found out about her impending wedding. While this doesn't excuse her actions, it is suddenly completely understandable why Cora would later abhor the idea of Regina falling in love with a poor, simple stable boy in Daniel...
** Pan mercilessly mocks Rumpelstiltskin over the fact that he's afraid of being abandoned and that he deserved to be abandoned by his own father. Once we discover [[spoiler:the identity of Rumpel's father four episodes later]], this becomes such an enormous KickTheDog moment that it erases all doubt that Pan is a complete bastard. In fact [[RewatchBonus everything Pan and Rumple say to each other]] has so much more meaning (and is so much more painful) [[spoiler:once you know the truth of their relationship]].
** Neal telling his dad that he can't be trusted because no matter how hard he tries to be good he'll end up slipping back into his old ways turns out to be [[spoiler: completely validate in Season Four.]]
** Rumple being so sure his son was dead and lost to him forever becomes this as well, after [[spoiler:what Zelena [[EquivalentExchange tricks Neal into doing]] and what Rumple is forced to do, both [[FusionDance afterward]] and in Storybrooke]].
** In "The Thing You Love Most", Regina taunts her friend Maleficient: "LoveIsAWeakness, Maleficent. I thought you knew that". [[spoiler: It turns out that Maleficent was pregnant at time and keeping her daughter safe was one of the reasons she didn't want to give the Dark Curse]].
** In "The Price", [[spoiler:Robin Hood nearly dies and also is almost take away by the Fury]]. In "Last Rites" [[spoiler:he actually does die]], and it's for the same reason: [[HeroicSacrifice to save Regina's life]].
** "The Brothers Jones" has Regina mention that the hardest thing to do is forgive yourself. The finale reveals she has not forgiven herself for her actions as the Evil Queen.
* HePannedItNowHeSucks: ''Entertainment Weekly'''s Ken Tucker, while not completely giving ''Once Upon a Time'' a terrible score, didn't exactly give it praise with its pilot episode. So when even people who watched it with low expectations wound up loving the show, everyone reading his opinion piece ripped him a new one. A possible subversion, given that some of Ken's attackers already loathe him for numerous reasons, and used this as yet another reason to call him a grumpy dinosaur (despite his surprisingly wide tastes in TV).
* HesJustHiding:
** [[spoiler:Some fans think the Hong Kong Dragon went down way too easy, especially after he was being built up as a dangerous magical force to be reckoned with. As such, some like to believe he was either PlayingPossum, or somehow [[BodySnatcher fled his body to possess another one]].]] Season 5 goes on to reveal that [[spoiler: the Dragon did in fact survive and has since relocated to New York City. The only explanation he gives for him not being dead is that he's "resilient".]]
** Oh, come on. How many people really thought that [[spoiler:''Rumplestiltskin'']] was really dead for good after the events of Season 3's winter finale?
* HilariousInHindsight:
** Jennifer Morrison, who plays Emma, was also James T. Kirk's mother in ''Film/StarTrek'' and named him after her father. Prince Charming is Emma's father and his name is ''James''. So yes, James T. Kirk was in fact named after his grandfather. (Although "Tiny" reveals that his real name is David, but he was forced to adopt the name James.)
*** Another layer is added when ''Film/IntoTheWoods'' came out, because that film's Prince Charming is played by Chris Pine... who played Kirk in ''Star Trek''. In other words, Prince Charming's grandson is also Prince Charming.
** Even more hilarious? Josh Dallas (Charming) was previously Fandral the Dashing in ''Film/{{Thor}}'', and Chris Hemsworth in Thor was George Kirk in ''Star Trek''. In other words, at one point, Fandral's daughter ''married Thor''.
** Wasn't Emma's actress dating Bucky/The Mad Hatter?
** When she first becomes a deputy, Emma refuses to wear a tie. [[http://www.stylebistro.com/lookbook/Pantsuit/hKp9KpXtFZp Here's]] the outfit Jennifer Morrison wore to [=PaleyFest=] 2012.
** Emma tells Henry in season 1 that his father, Emma's ex [[spoiler: Neal Cassidy aka Baelfire]] was a firefighter. Come fall 2012, Jennifer's ex-fiancè Jesse Spencer plays the leading man in the firefighter drama ''Series/ChicagoFire''. Also hilarious that she says he was a firefighter when his real name has [[spoiler: Fire]] in it.
*** It gets even better: one of the firefighters in ''Series/ChicagoFire'' is a young man named Peter Mills, whose father was also a firefighter and died in the line of duty. The father's name is revealed to be ''Henry''.
** Dr. Whale led an angry mob to Regina's house in the second season premiere. This becomes funny once it's revealed that [[spoiler:he's really Dr. Frankenstein]].
** Particularly when one considers that [[spoiler: as Frankenstein, his whole motivation was to defeat death, when David Anders' previous well-known role was an ''[[Series/{{Heroes}} immortal]]''.]]
** RobertCarlyle once starred in a movie entitled ''Once Upon a Time in the Midlands''.
** Wouldn't be the first time Raphael Sbarge has been the self appointed voice of conscience for [[KnightsOfTheOldRepublic Dark Lords (or Dark Ladies)]] and [[Franchise/MassEffect Shepards]].
** In ''Disney/BeautyAndTheBeast'', Belle sings "Here's where she meets Prince Charming but she won't discover that it's him 'til chapter three." In the show, [[http://25.media.tumblr.com/ff25a437484532048757cc7d038f2bb7/tumblr_mo6rqhJvcA1s1bdiuo2_1280.png Snow first meets Charming but doesn't discover who he is until later]]. And that was in episode 3.
** Robbie Kay, who plays Peter Pan, previously starred in the film version of ''Literature/WaysToLiveForever''. And the book his teacher gives him for inspiration is ''Peter Pan''.
** Jamie Dornan, who played Graham, Storybrooke sheriff and the Evil Queen's sex slave/rape victim in the first 7 episodes of season 1 has been cast as [[Literature/FiftyShadesOfGrey Christian Grey, a freak who sexually abuses a willing stupid girl]].
** Also, he was the Huntsman and his next TV role is also [[Series/TheFall a hunter]]; the only thing different is his choice of prey. [[spoiler: He's a rapist serial killer]].
** A lot of characters affectionately refer to Baelfire as "Bae". Fast forward to 2014 when 'bae' is now an internet slang term, a shorthand of the word 'babe'.
** The fact many have compared [[spoiler:Walsh]]'s line to Emma when he reveals his true nature to [[Disney/{{Frozen}} Hans doing the same thing to Anna]] becomes this, considering [[spoiler:Elsa's appearance at the end of the season]].
** In the original pilot sold to ABC, Emma name was "Anna." [[Disney/{{Frozen}} Guess who just joined the cast.]]
** Aurora here is played by Irish actress Creator/SarahBolger, and speaks with an American accent. In the 2014 film ''Film/{{Maleficent}}'', Aurora is played by ''American'' actress Creator/ElleFanning, who speaks with a ''Scottish'' accent.
** Jennifer Morrison did a guest arc on ''Series/HowIMetYourMother'' as one of Ted's love interests who happens to be partnered with a man who dubs himself a Captain. Emma's SecondLove is a [[http://crownkillers.tumblr.com/post/99917410304 Captain]].
** Josh Dallas' #[=RabbitStew=] hashtag in relation to Snow becomes even funnier when you consider that Ginnifer Goodwin voiced a rabbit in another [[Disney/{{Zootopia}} Disney work.]]
* HolyShitQuotient:
** First raised with the death of Sheriff Graham in the 7th episode, and then in the first season finale where the curse is broken.
** Raised significantly in the Season 2 premiere. How do you still have a show after the first season's ending? The answer: [[spoiler:Trapping Emma and Snow White in the Enchanted Forest]].
** The Season 2 finale has this as well, with [[spoiler: Henry being taken to Neverland and Hook, Emma, Regina, Rumplestiltskin, Snow, and Charming boarding Hook's ship to save him. And PeterPan is the new BigBad. Don't think anybody could have seen that coming]].
** And who could have seen ''this'' one coming? [[spoiler: Peter Pan is Rumple's de-aged ''father''! And Henry rips out his own heart!]]
** The Season 3 Winter Finale ends with [[spoiler: Rumplestiltskin pulling a murder/suicide on Peter Pan, everyone but Emma and Henry returning to The Enchanted Forest and Emma and Henry losing their memories]].
** Where is Neal? He's [[spoiler: been absorbed by his father Rumplestiltskin]]. And then [[spoiler: he DIES.]]
** The very end of the Season 3 finale features none other than [[spoiler: Elsa from ''Frozen'' arriving in Storybrooke!]]
** In Season 4's The Apprentice [[spoiler: Rumpel and Hook trap ''MickeyMouse'' in his own sorceror's hat!]]
** At the very end of Operation Mongoose, the Apprentice uses the hat to [[spoiler:suck the darkness out of Rumple's heart, but it pin points Regina as its new target. Emma, reasoning that the Darkness has to be tethered to a person just as the Apprentice has told them, sacrifices herself to save the town from being consumed by the Darkness and becomes the Dark One herself!]]
** Heading into the mid-season finale of Season 5: [[spoiler:not only is Hook a second Dark One, but he enacted the Dark Curse to get back to Storybrooke so he could kill Gold. How did he get around the price of having to crush the heart of the thing he loved most (since contrary to his protests he does still love Emma on some level, and also she's obviously still alive)? Using LoopholeAbuse, he ''takes and crushes Merlin's heart'', since Nimue still loves him and she is technically alive inside him. As if that isn't enough, he uses the blood he got from Gold (the blood of a man who has been to Hell and back, something that's both literally and figuratively true of him) to open a portal to the Underworld and bring ''all'' the Dark Ones back in the flesh. Ultimately, he redeems himself - by absorbing the darkness from every Dark One that has ever existed before having Emma stab him with Excalibur, KILLING HIM. As if that wasn't crazy enough, it turns out that Rumple funneled the darkness Hook absorbed into himself, effectively '''rendering his sacrifice completely pointless'''.]]
** For Season 5b finale, the [[spoiler:Evil Queen returns as an EnemyWithout; and Hyde is the new villain]]. Also [[spoiler:every storybook character from the stories that aren't in the main storybook are revealed to exist in the Land of Untold Stories and will now be coming to Storybrooke, either for revenge or to get their own stories and happy endings]].
* HoYay:
** Hook and Charming, come Season 3.
** Less subtlely in The New Neverland:
---> '''David''': You think I'm interested in Hook? Emma, I'm a married man.
** Hook and Baelfire/Neal.
---> '''Hook''': I can change, Bae. For you.
** Peter Pan and [[UndyingLoyalty Felix]], "You need to be punished."
*** [[spoiler:Felix is the one Pan loves most]]. Make of that what you will.
** Aurora/Mulan. Sure, their meaningful glances can be chalked up to awareness of each other's feelings towards Phillip. Mulan's introduction to Aurora directly mirroring Snow's introduction to Charming, however...The end of "Queen of Hearts" with [[spoiler:Mulan bringing Aurora's heart back to her and Aurora saying, "Have you ever done this before?" as Mulan leans over her to put it back]], is ''overflowing'' with subtext.
*** [[spoiler: As of Quite a Common Fairy, it's canon from Mulan's side, when she rushes to tell Aurora that she loves her, only to have her announcement cut short by news that she's not thrilled to hear]].
** Snow and Red.
** Emma and Red. "Emma was my lemur", anyone?
** After a scene of relatively strong ShipTease in "Child of the Moon," we now have Red and Belle.
** [[FoeYay Cora and Eva]]. Sure, [[spoiler:Cora murders her]] but that kiss on the fingers caused a few eyebrows to be raised.
** At one point, Regina bribes the Severe Nurse with a [[SomethingAboutARose rose]].
** Season 3 has Tinkerbell and Regina. Tinkerbell defends Regina against the Blue Fairy and seems awfully invested in Regina finding true love and getting her happy ending, and Regina doesn't want her to darken her heart [[spoiler: by killing her ([[LikeYouWouldReallyDoIt which she doesn't]])]] and seems genuinely sad that Tinkerbell lost her wings. Not to mention the support they had going for them ''before the episode even aired.''
** Ariel and Belle as of "Dark Hollow", fueled especially by a scene of them tied up back-to-back together.
** Regina and Emma have numerous eyebrow raising moments, including the infamous "How to get the Savior to taste my forbidden fruit" line.
** From 4x05, the story between young Emma and Lily sounds a lot like a case of [[TheFirstCutIsTheDeepest first love breakup]]. Teen girl ran away, met someone who understood her, lived together under the same roof, promised to be forever together. And then when finding out the truth, heart-broken Emma turned and walked away, never to see her again. Doesn't help that Emma now sees her relationship with Regina, another famous HoYay, as similar to her situation with Lily and is determined not to make the same mistake (refusing to forgive her) again. A nod to [=SwanQueen=] fans perhaps?
** The Snow Queen's desire to have Elsa and Emma as surrogate sisters can easily come off as StalkerWithACrush behavior instead. It also helps that Emma and Elsa have plenty on their own when Elsa helps Emma to finally accept her magic as a true part of her.
** Ursula and Cruella act quite a bit like a former couple being forced to work together, particularly Cruella saying to Regina "We're back together." Also helped by Cruella's tendency to call people "Darling."
** And with the [[spoiler:resurrection of Maleficent]], she and Regina have quite a lot of yay flowing, especially in the flashbacks.
** The canon bisexual Mulan is now helping Ruby find her family, resulting in the rather creative ship name Mulan Rouge. Upon seeing Ruby she is just about [[{{Pun}} panting.]]
* IdiosyncraticShipNaming: All ship names. Here's a few examples.
** Emma/Regina = "Swan Queen"
** Ruby/Belle = "Red Beauty"
** Killian/Emma = "[[ShoutOut Captain]] [[Film/PiratesOfTheCaribbean Swan]]".
** Emma/Neal = "Swan Thief" or "Swan Fire"
** Mulan/Aurora = "Sleeping Warrior"
** As of "The Bear King", Ruby/Mulan is being shipped as [[IncrediblyLamePun "Mulan Rouge"]].
** PortmanteauCoupleName: There are also a few ship names that don't fit this pattern, such as Snow/Charming which is "Snowing" and Rumplestiltskin/Belle, which is "Rumbelle".
* IdiotPlot:
** Regina's attempt to find the author of the Once Upon a Time book in season 4. She wants the author to write a happy ending for her, despite that ''never'' having been how the book works; it simply accurately records everyone's stories from the Enchanted Forest. Also, Henry thinks Rumpelstiltskin knows something about it since he's a former villain who has found a happy ending, ignoring that A. none of that had anything to do with the book, and B. [[spoiler:''his son is dead'']], with Henry apparently not realizing at all that means he could still die if his theory is correct.
*** Though it might be a JustifiedTrope as Regina has been irrationally obsessed with the book since season 1, wondering what kind of powerful magic could record the events of the Enchanted Forest and how it got to Storybrooke, but also blaming it for the breakdown of her relationship with Henry. After another disappointment, she just irrationally blames the first thing she finds [[NeverMyFault as she is wont to do]]. She just happens to be right in fearing the mysterious all-knowing book no one understands much about. It's not Tolstoï, but it makes sense.
** Gold's plot in season 4 became this later on. While we're led to believe that Gold wants to use the hat to free himself from the dagger while keeping his power, we later learn that Gold plans to dominate the world after he frees himself. However, the reason he was working in secret was so Belle wouldn't find out what he was doing and leave him. He somehow thinks he can dominate the world, while keeping Belle from finding out. Wouldn't running the world be something she eventually would notice?
** Likewise, the events of ''Unforgiven'' could've been avoided if Snow and Charming had just come clean to Emma and Regina about their history with the Queens of Darkness. As would a lot of events later in the series.
* IncestYayShipping: Continuing from its original fanbase, Elsanna quickly established itself as one of the more popular ships on the show.
* InformedWrongness:
** Queen Eva (or Princess at the time) telling Leopold about Cora is presented as MoralEventHorizon for the character - Regina even states something about "such darkness in her heart". Yet all Eva was doing was telling the future king about a woman that had gotten pregnant off a gardener (and would presumably pass the baby off as Leopold's) - and exposing a GoldDigger who for all she knew was trying to manipulate the future king. Add that to the fact that Eva had already been betrothed to Leopold and her actions seem pretty heroic. Also, it's said to be bad because Eva "told a secret", just like Snow did with Regina... except that Eva was ''eavesdropping'', she and Cora had ''no'' agreement whatsoever that Eva would keep that information a secret. Eva was under no obligation to keep quiet about what she had heard, making it even more bizarre that this is treated as a crime.
** Mary Margaret repeatedly has to apologize to Regina for having killed the latter mother's Cora despite the fact that she did it to protect her family. When Emma suggests later that she did the right thing, she just responds that she did "because it was easy" and we are supposed to agree. Yet again there wasn't any other options available at time since Cora was seconds about to kill Rumplestilskin.
** Snow and Charming are getting flak for trying to save the Enchanted Forest and their daughter by kidnapping an egg from an AlwaysChaoticEvil species - with full intent to bring it back! - just so they could prevent their daughter from turning into the worst villain their kingdom has seen. They are tricked by two ancient nigh-invulnerable beings and the egg is sent to another world. In a show in which two different main characters are forgiven for GasLighting their children when they discover their propensity for evil, which has or will have caused countless deaths, ''don't we have more important things to worry about?''
*** Having said that Emma turning evil was a ''possibility'', not a fact; the Apprentice even said this.
** The plot to turn Emma's heart dark basically plays by the same rules as ''Literature/TheCasterChronicles'': people have a good/evil switch in their head, and once it's flipped they're completely helpless to make any decisions against that inclination. Hence, killing someone physically incapable of hurting anyone, despite being completely ignorant of that and genuinely believing Henry's life was in danger, automatically turns Emma evil. The next episode does handle this better by showing it to be the first step towards something truly evil (like killing Lily in cold blood).
* InternetBackdraft: While [[BrokenBase a good many enjoyed it due to Robert Carlyle's skill at playing evil]], Gold's regression into villainy in Season 4 did '''not''' go over well with the character's fanbase, especially [[spoiler: since it caused his relationship with Belle to crumble.]]
** By Season 5, it's become apparent that writers have no interest in having Gold make a permanent HeelFaceTurn - which makes all of his attempts of redemption and reconciliations with Belle tedious because it's just a cycle that keeps repeating with neither character either learning or growing from their experiences.
* JerkassWoobie:
** Felix [[spoiler: Imagine how betrayed he must have felt when Peter Pan, whom he give his deepest loyalty to, killed him. He didn't even ask if Felix wanted to die for him, which by his reaction, Felix clearly didn't.]]
** Zelena/The Wicked Witch, though her flashback episode comes after a likely MoralEventHorizon, and boils down to: "She had a choice. The choice '''really''' sucked."
%%** Rumpelstiltskin [[spoiler: Though to some, he seems to get rid of the woobie part in Season 4, only to abruptly gain it back.]]
%%** Regina
%%** Captain Hook, to some.
%%** Jefferson the Mad Hatter and Dr. Whale/[[spoiler:Victor Frankenstein]].
%%** Young Cora in "The Miller's Daughter" [[spoiler: before she rips out her own heart]].
%%** August Booth [[spoiler: aka Pinocchio]] can also qualify.
%%** Greg Mendell [[spoiler: aka Owen Flynn]] is another example.
%%** Ingrid the Snow Queen, quite possibly the Woobie-est villain of all in the show.
* JustHereForGodzilla: Some people picked up interest on the series because of [[spoiler:Elsa]], who showed up at the Season 3 [[TheStinger stinger]].
* LauncherOfAThousandShips:
** Emma is commonly paired with her step-grandmother and [[FoeYay archenemy]] [[LesYay Regina]], who also happens to be her biological son's adoptive mom. Also fairly popular are Emma/[[KilledOffForReal Graham]], [[ShipTease Emma/August]], [[StalkingIsLove Emma/Jefferson]], Emma/Neal [[spoiler: Baelfire]] and [[FoeYay Emma/Gold]]. You'll also see your vocal minorities of [[LesYay Emma/Ruby]] and Emma/Archie shippers and those who would ship [[ParentalIncest Emma/Mary Margaret]] if Mary Margaret wasn't actually Emma's mom. Or who ship it regardless. AND a more recent main ship is her with Captain Hook, [[OfficialCouple which became canon in the season 3 finale]].
** Ruby/Red is also shipped with quite a few characters--Emma (as mentioned above), [[MayDecemberRomance Archie]] (due to both characters' popularity with fans and lack of canon love interests), Gold (especially before the introduction of his canon love interest [[Disney/BeautyAndTheBeast Belle]]), [[LesYay Snow White and Belle]], and Graham by fans who like Graham's character too much to take the convenient KilledOffForReal exit or to further their preferred Emma ship. Jefferson and Regina, too, even though they (and Gold and Archie, come to think of it) have never actually interacted with Ruby. August and Ruby had one conversation of ShipTease and gained a small-but-loyal fanbase, Charming/David, since she became his de-facto second-in-command in post-curse Storybrooke. And then there are those who liked Red's original love interest [[KilledOffForReal Peter]] from her tragic backstory. Unsurprisingly, "In the Name of the Brother" created many Ruby/Whale ([[spoiler:"Frankenwolf"]]) shippers.
** Regina has been shipped with [[FoeYay Gold]], [[LesYay Emma]], David, Snow, Jefferson, Ruby, Archie, Daniel, Hook, Tinkerbell, Robin Hood...
** Captain Hook has been paired with Ruby, Emma, Regina, Aurora, Mulan, Jefferson, Cora, David, Tinkerbell, Neal/Baelfire, Peter Pan, Wendy... even [[Disney/TheLittleMermaid Ariel]], at least several episodes before she actually appeared.
* LikeYouWouldReallyDoIt:
** Snow going through with Cora's murder. [[spoiler:Well, eventually she does try to stop it, but too late.]]
** The season 2 finale which has [[spoiler: Regina about to perform a HeroicSacrifice and Storybrooke being in danger of being destroyed.]]
** Early in season 3 [[spoiler:Charming is slowly dying from poison over several episodes.]] Mitigated as the method of saving him still has serious consequences. [[spoiler: That are dealt with pretty easily and with no long-lasting effects]].
** Later in Season 3 [[spoiler: Henry gives up his own heart and appears lifeless. Right, as it ''that'' hasn't happened before...]]
** Subverted in the Season 3 Winter Finale: [[spoiler:Rumplestiltskin died to kill Pan, Storybrooke disappeared forever, everyone's back in Fairy Tale Land except Emma and Henry, who now have memories of growing up together in New York and don't remember their lives in Storybrooke, and the show is basically restarting with something completely different. Though whether it'll stay that way is anybody's guess.]]
** Averted, [[spoiler: Emma gets her memory back courtesy of a potion from Hook (but not Henry, not enough potion), because a new curse has been cast by the Wicked Witch of the West, who turns out to be Regina's half-sister as part of a complex revenge plot against her. She also somehow brought Rumple back to life, although he now appears to be insane. But then Neal dies]].
** [[spoiler:Killing off Regina and Hook]] in the Season 4 finale. Yeah... that wasn't going to stick in a million years. And the episode does seem to agree, [[spoiler: it is in an alternate universe after all.]]
* MagnificentBastard:
** Rumpelstiltskin. Season 1 was the story of his biggest BatmanGambit. Best evidenced by how he gets Regina to call him a bastard ''twice'' in the season.
** Regina as the mayor, particularly from episode 11 onward. It is glorious how she is always one step ahead of the heroes.
** Cora, the {{Chessmaster}}.
** Captain Hook ascends to the position in "Into the Deep" and maintains it in "Queen of Hearts", with his crowning achievement being in "The Evil Queen", until [[spoiler:his HeelFaceTurn shortly afterward rather descends him from this.]]
** Would you believe, of all people, that Peter Pan is a pretty big one as well? He is a master of psychological manipulation and long-term planning, and he comes incredibly close to achieving victory ''twice'', with only [[spoiler: Emma and Regina's power as mothers and then Rumple's HeroicSacrifice]] being able to stop him.
** Zelena, aka the Wicked Witch of the West, starts out as one in Storybrooke as she plays the town into providing her with what she needs while posing as a kindly midwife, but she gradually devolves into a SmugSnake who is ultimately [[AntiClimaxBoss taken out rather anticlimactically.]] [[spoiler: Until it's revealed she [[FakingTheDead faked her death]], then [[KillAndReplace killed and replaced Marian]] just so that she could take Robin away from Regina, thus ruining her happy ending. And ''then'' she manages to blackmail ''Rumpelstiltskin'' into making a deal that makes him into her pawn to find the Author, definitely getting her back on the list. She declines to SmugSnake territory again in Season 5, but to her credit she still manages to look more competent next to even bigger SmugSnake, King Arthur.]]
** The Snow Queen in Season 4 has become a ''major'' one, with some fans calling her the best villain the show has had since Rumplestiltskin and Regina in Season 1. She almost effortlessly accomplishes everything she sets out to do, and the fact that she and Rumple seem to view each other as equals (even as he is on the verge of achieving greater power than ever before) speaks volumes.
** Hades in Season 5. All you really need to know about him to justify his status as this trope is that he [[spoiler: actually ''out-Rumples Rumple'', deceiving and enslaving him through methods that Rumple himself is accustomed to using.]]
* MemeticBadass:
** Fandom rapidly turned Mulan into one, which is ironic given her tendency to suffer from TheWorfEffect.
** Granny/Widow Lucas and her crossbow. NeverMessWithGranny indeed!
* MemeticMutation:
** "You are a bowl of soup" became a thing on tumblr for the fandom after the cast started calling each other... soup... on twitter. It MakesJustAsMuchSenseInContext.
** "We were cursed!" has become this show's equivalent of "[[{{Series/Friends}} WE WERE ON A BREAK!]]". It's almost always applied to David Nolan about his actions in Season 1, despite the fact that Snow was the one who actually said it.
** Regina referring to Snow White and Prince Charming as "the two idiots" has become rather popular as well.
** [[ParanoiaFuel Everyone is Cora.]]
** Once Upon A Time confessions are also becoming quite popular.
** Josh Dallas' hashtag "#[=RabbitStew=]" in response to a [[http://blog.zap2it.com/frominsidethebox/2013/10/once-upon-a-time-the-white-rabbit-and-snow-whites-magical-lady-parts.html promo]] for ''Series/OnceUponATimeInWonderland'' that made it look like the White Rabbit was climbing into Snow's vagina. This one's especially funny since it happened only a few days before Dallas and Ginnifer Goodwin announced their engagement.
** [[RonTheDeathEater "Fucking]] [[AmbiguouslyEvil Blue Fairy"]] is quite a popular phrase on Tumblr. As well as variations of phrases calling her "shady."
** Everyone is related to Henry. ''Everyone.'' Even ''you.''
** "ASK IF WE HAVE AVOCADO"
** After "New York City Serenade," the fact that Emma's new love interest turns out to be [[spoiler: a flying monkey]] has made its way around the internet.
** Peter Pan calling women "fertile."
* MisaimedFandom: "A lust for power above all else will ultimately destroy you" is a message the show has worked very hard to cultivate. It's written all over the character arcs of Rumple, Regina and Cora, all power-obsessed characters who were at their happiest when they gave up their power and focused on what was truly important (their children, to give the most obvious example). [[spoiler: Cora's last lines were even the [[StealthPun heart-breaking]] realization that being able to love Regina would've been all that she needed to be fulfilled, and everything she did was for nothing.]] The problem is, some fans still root for them to get the power they seek/were seeking, because they're all so much more ''entertaining'' when they're evil. It can sometimes fall into DoNotDoThisCoolThing territory when we get a string of episode depicting Regina or Cora being fabulous evil bitches, Hook being a dashing pirate, or flashbacks of Rumple cranking up the LargeHam and [[MagnificentBastard gleefully manipulating everyone]].
* MoralEventHorizon: Oddly enough, the show seems to operate under the premise that there is no MoralEventHorizon and that, while redemption is no cakewalk, no one is "irredeemably evil". Both Regina and Rumplestiltskin have tried to redeem themselves with [[HeelFaceDoorSlam varying degrees]] [[HeelFaceRevolvingDoor of success.]] However, fans still insist on making their own judgements:
** '''Cora''': If you didn't already consider Cora to have crossed the MoralEventHorizon with her [[spoiler:constant emotional and physical abuse of her own daughter, then killing Daniel in cold blood and forcing her to marry the King probably would do the trick.]]
** '''Greg and Tamara''':
*** [[spoiler: Individually, Tamara's is either killing August in "Selfless, Brave and True" or shooting Neal in "Second Star to the Right", and Greg's is his ColdBloodedTorture of Regina in the same episode. Together, they probably cross it for many by deciding to wipe out Storybrooke and everyone in it.]]
** '''Peter Pan''' is on the other side of it the first time we hear about him, how he kidnaps little boys from their families and takes them in Neverland, never permitting them to leave. It's said that almost every night is filled with the cries of children who miss their families and want to go home. This ''in addition'' [[spoiler: to running a ''very'' long plan being TheManBehindTheMan on "the Home Office", enslaving the Darlings, ''and'' sacrificing his son for a return chance at youth and unlimited power.]]
** '''Others''':
*** The original Prince James and Jacqueline's callous genocide of the giants in "Tiny". Overlaps with King George, as he ordered it.
*** Jiminy's parents' finding out about the curse he was desperately going to hit them with, then taking it and ''intentionally'' using it on Gepetto's parents to permanently turn them into puppets even though they had no reason to do so, all just to KickTheDog.
** '''Regina'''. It's ''very'', ''very'' [[VillainBall hard to pick]] just [[DickDastardlyStopsToCheat one]], and it's ''very'', ''very'' hard to agree on one, but most fans definitely think she crossed it while watching Season 1. After watching Season 2 (particularly after 2x02 and 2x05), [[BrokenBase they can hardly reach any consensus at all]].
*** Her treatment of Henry: trying to push him into thinking that the curse wasn't real and thus making him believe that he was crazy (though his therapist and her both being very cautious ''not to use that terminology'', she did trick Emma into using it in order to drive her away from her son, but the deleted scenes reveal that she was kind of surprised by how attached to her he already was), all in order to protect herself/the curse. Then trying to kill members of Henry's family--on multiple occasions--sometimes not even checking whether he was here and therefore doing it right in front of him. Then trying to put him under a love curse because she remains absolutely sure that having her loving him is the best thing that can happen to him and refuses to confront her flaws. Also, some fans consider Regina telling Henry about her plan to [[spoiler: destroy Storybrooke, kill everyone living there, and kidnap Henry back to FTL]], then erasing his memory of the conversation, one as well.
*** Then, it's made clear that though she clearly has no qualms about emotionally/mentally scarring the son she claims to love for life, unlike other villainous abusive parents on the show, she ''always genuinely believes in the excuses she finds to keep him around'' and cannot understand Henry's reactions. Trying to become the mother she always wanted to have turned her into a KnightTemplarParent, and when she realizes this after countless traumas caused by her missing the significance of his relationship with his biological mother, it takes her a very traumatic scene reminding her of her own mother to make her decide to turn herself around... a heartfelt resolution that gets thrown by the window the second her abandonment issues are resolved and her loneliness reawakened by her mother's semi-redemption and death.
*** The Queen killing her own father, explicitly the one thing she loved more than anything else. Though it is less of one for her and more of one for other characters if you were willing to accept the SympatheticMurderBackstory on the death of her father ([[spoiler: he watched her be physically and emotionally abused by her mother for years]]). Also, she feels enormous remorse about it.
*** Alternatively, her [[RapeIsASpecialKindOfEvil repeated rape]] and later the murder of [[spoiler:Graham]] certainly qualifies. Graham was an amnesiac whose memory she had rewritten so that he would stay with her, and he had apparently felt something was wrong since a long time. This is confirmed in ''Welcome to Storybrooke'', where everyone's personalities were essentially chosen by Regina and many fans thought Graham clearly had no choice ''whatsoever''. Regina could even use his heart to direct him, like a puppet. It stays to be confirmed whether Regina really knew what she was doing or not, as the writers and actress's statements make it look as if Adam and Edie [[ObliviouslyEvil and she by extension thought of it as of a real relationship]], [[DoubleStandardRapeFemaleOnMale but it definitely wasn't]].
*** Even if Leopold was a neglectful bore of a husband who saw her mother's acceptance of his proposal as a valid answer when she was still a teenager, even if he knew that he would never make her happy, and expected her to stay faithful to him and miserable for all the deades of the duration of the marriage, even if he may have planned to kill her potential lover, was it ''really'' necessary to pull a WoundedGazelleGambit on the yet innocent Genie smitten with her, get him to [[MurderTheHypotenuse kill Leopold]] for her, and then let the Genie plunge into eternal servitude as her magic mirror ? Mostly when watching the consequence in 1x07 and Snow's reaction. ''You could have just bribed a guard!''
*** And if you were wiling to accept even ''that'' possibility and still forgive her, then the revelation [[spoiler:that she's kept Belle (who, unlike Snow White or the Huntsman, never crossed her or did her any harm at all) shut away in a mental ward for twenty eight years, presumably either to keep her quiet or as some sort of bargaining chip against Mr. Gold]] might just do it. [[spoiler: Although then again, Regina just shows a CycleOfVengeance mindset (taking leverage material to deal with what she knows, is almost evil incarnate but with very human qualities such as a fondness for Belle, and nearly omnipotent), while Rumple already demonstrated his capacity to screw her life over more than needed at that point in the chronology. Some fans tend to too easily dismiss it as a sort of Karmic Retribution for Rumple and NoSympathy towards Belle.]]. Regardless of how much Regina deserves pity rather than scorn, the point remains that she deliberately hurt an innocent victim (Belle), in cool blood, which contributes into making her NotSoDifferent with Rumple, no matter how much this displeases fans trying to scapegoat him for the event.
*** All the murders [[spoiler:and the later kidnapping]] can be argued to [[PragmaticVillainy acceptable losses to further her plans]]. But [[spoiler:sending defenseless CHILD after CHILD into a cannibal witch's house to retrieve the poisoned apple crosses it. She's shown she could have taken care of the Blind Witch herself (via mirrors and fireballs), even though that would have costed her her revenge, making her look worse when she sends Hansel and Gretel in. Without remorse or hesitation she sent over a DOZEN kids to certain doom just to get a MacGuffin just to screw over ONE PERSON. ONE PERSON.]]
*** [[spoiler:She was involved in Kathryn's disappearance and attempted to commit a murder. She then uses her supposed friend's death to screw over someone who's already miserable, and for kicks she also makes Sidney, who's hopelessly in love with her, confess to the crime.]]
*** What she did to Jefferson; [[spoiler:deliberately screwing him over so that she could get her father back (who she'll kill later anyway, rendering the whole Wonderland trip meaningless) and then hypocritically shooting his words 'You don't leave family' back at him, before leaving him behind to be separated from his daughter forever - as well as from his head, if only for a while. BITCH. Though she gets a SympatheticMurderBackstory-ish storyline AGAIN, since, before his daughter was even born, Jefferson was TheHedonist and helped drive her insane in exchange from some material help from Rumplestiltskin.]]
*** Regina [[spoiler:trying to get Kurt and Owen to stay in Storybrooke]] and, when that didn't work, [[spoiler:chasing them down like criminals, having Kurt arrested and thus depriving Owen of his father]]. Who cares if she cried in remorse? That was ''dreadful''. To be fair, she was genuinely remorseful over what she did when she sees Owen crying for his father and she learned her lesson in the present time, as evidenced by [[spoiler: destroying the love curse rather than forcing Henry to be her perfect, loving son]], but still, her selfish actions back then have now put ''everyone'' in Storybrooke in jeopardy in the present day, as [[spoiler: Owen is back and out to prove that magic exists to the whole world.]][[spoiler: (Oh, and she killed Kurt as well.)]]
*** [[MindRape Twisting Belle's memories and personality]] into a hard-partying DarkChick. Did Belle do anything to Regina? Nope. It's all because Regina doesn't have the guts or power to face Rumplestiltskin directly, so she'll attack him through the innocent girl serving as his MoralityChain who did nothing more than support him and accidentally help framing her, in a dark mirrored version of what he did to Prince Henry.
*** [[spoiler: In "The Evil Queen", she has a village destroyed and all it's inhabitants slaughtered back in the Enchanted Forest. And even though she looks as if she just realizes what she asked when she finds them before the apple incident, in the present, she's planning on doing the same to Storybrooke and all the people in it, and ''mind-wipes Henry'' of this plan so that he won't try to stop her. This also ends up directly enabling Tamara and Greg's MoralEventHorizon of doing the same thing, making Regina doubly guilty.]]
*** She [[spoiler: massacred Percival's village when he was a boy, burning it to the ground, smiling at him as she did so.]]
** '''Rumplestiltskin''' Like for Regina, there is no fan consensus on whether or not he is redeemable.
*** [[spoiler:Creating the damn curse to start with may qualify. While wanting to find his son is a sympathetic FreudianExcuse, ruining the lives of all around him to do so is just heinous, and even more when you realize there were other ways in 2x04 and he used the curse because it allowed him to keep his powers]].
*** What makes all this even worse is that, when [[spoiler: his son returns]], he is happy spending his time with Belle. He doesn't visit him, try to repair the damage he caused or learn more about his grandson. To be fair, he has been shown spending a lot of time watching his son. Given how things played out in "Manhattan", maybe Gold doesn't know how to talk to his son.
*** Later, encouraging Regina to [[spoiler: kill her own father]].He starts by grasping her throat as if he was going to strangle her, then giggles through his whole rant, probably rejoicing because [[spoiler: poor Henry ended up with the woman he loved in the past]].
*** In ''The Price Of Gold'', killing an innocent, benevolent woman whose job is to make desperate people happy ''without'' hidden side-consequences. This means he may have put thousands of {{Happy Ending}}s into jeopardy, when he could have just ''locked her somewhere''. Then, manipulating Ashley and trying to insult the memory of a beloved character whom, on a meta-level he cheated of her usual importance.
*** What Rumplestiltskin did to [[spoiler:[[CorruptTheCutie Regina]], as shown in "We Are Both" and onward. While Cora started Regina down the road to darkness, Rumple made damn sure she continued down it, but [[{{Hypocrite}} he always insisted that the choice was hers, and that it was her fault, not his]]. Made worse by the fact that this may still be RevengeByProxy on Cora.]]
*** Torturing Robin Hood. He hurts him and heals him, just because he feels some perverse satisfaction in punishing others for challenging a power they can't handle. Made better by letting Robin Hood go after Rumple found out Robin Hood wanted the magic wand to save his pregnant wife. Belle evens [[LampshadeHanging calls him out]] on it.
*** Later on, trying to harm Henry, [[spoiler: his son's son]], without concern for Neal's happiness, or any demonstration of remorse, just out of self-preservation. [[spoiler: Made better by his rescue attempt afterwards.]]
*** To start with a disagreeable pattern, [[spoiler:ripping out Milah's heart]], whatever your opinion on whether [[spoiler:she had a right to seek her own happiness or should have stayed with a family who loved her]]. Though that one can also come across as a crime of passion and he really only begins to lose control when he calls her out for abandoning Bae.
*** Trapping the defenseless apprentice into the hat. Also, using Hook, who wanted to be removed of his hand that compels him to regress to his old ways, to do this and blackmails him with it if he ever reveals the truth to Belle about switching the real dagger with the fake dagger and [[KickTheSonOfABitch tells Hook that the hand wasn't cursed at all and that he did them by himself]], calling it his true nature. To be fair, Hook brought that on himself by trying to blackmail him in the first place.
*** Using Emma's trust to [[spoiler:get her to be sucked inside the hat so that he can receive her powers was really pricky. Even when she's the mother of one of the two people he cares about, he still doesn't relent. Double points for chaining Hook to a fence so that he's helpless to stop it. Trying to kill Hook by crushing his heart [[KickTheDog in front]] [[ForcedToWatch of Emma]]. Although, the severity of these are greatly lessened when it's revealed that the darkness had all but consumed him at this point.]]
*** He doesn't have that excuse for what he pulls off during the Season 5A finale, however. [[spoiler: He attempts to trick Dark One Emma into killing herself with Excalibur under the belief that it would destroy the darkness. He didn't plan on having Hook, his greatest enemy, sacrifice himself instead, but Rumple still got the exact result he wanted - the darkness is redirected to his newly-made dagger and thus back inside of him so that he's the Dark One again, making Hook's HeroicSacrifice entirely meaningless and once ''again'' manipulating the trust Belle has in him.]] The kicker? Rumple came up with this plan '''without the darkness inside of him'''. Even when he isn't the Dark One, he's still hopelessly addicted to power and prone to doing bad things in order to get it. By his own admittance, "it's the man he is."
*** What he does to [[spoiler:Milah]] in the Underworld could be this, though he was talked into it by Hades. Notably, it might be an in-universe case ''for Rumple'', as the look on his face after he does it shows that even ''he'' is upset and disgusted at himself for sinking so low.
** '''King George''':
*** He ''dove'' over this line in "Child Of The Moon" by [[spoiler:killing a man in cold blood, framing his murder on the innocent (and already guilt-ridden) Ruby, almost killing her, and then destroying the Mad Hatter's hat (which, in Storybrooke, is the only known way to get Emma and Snow back)]], all in the name of a grudge on ''[[RevengeByProxy Charming]]'', not even any of the people that he screwed over during the episode!
*** Imprisoning Charming and attempting to have him executed just because he didn't go along with his ArrangedMarriage, and then cursing Snow to a childless life. EvilIsPetty, indeed. Oh, and he [[spoiler:killed his mother.]]
** '''Hook'''
*** [[spoiler:Attempting to kill Belle, simply because she was of no use to him. Also then later shooting Belle and letting her fall over the Storybrooke line so she'd (temporarily, thankfully) lose her memories. Though by then it's become apparent Hook is more interested in making Rumple miserable and some kind of inverted SuicideByCop, at least since he can't kill him.]]
*** A lot of people were put off by Hook [[spoiler:stealing Aurora's heart [[KickTheDog while she was unconscious]]. Some viewers ''started'' shipping the two because of that scene. Some consider this a subversion, as Hook also ends up [[PetTheDog saving her heart]] when it's about to be lost forever.]]
*** Helping to trap Emma, Snow, Aurora and Mulan in a cage that was meant to hold the Dark One, and then calling Emma "dried up and useless" before leaving them to death by exposure.
*** [[spoiler:Selling out Bae, the son of the woman he loved, to the Lost Boys. The tragic thing about this one is that they were genuinely bonding. Hook started out using him for information to kill Rumple, but they bonded over being abandoned and almost became a family. It all went to hell when Bae found out that Milah left his family for Hook and refused to be on the ship any longer. Rather than let him go, Hook sells Bae for his own safety and that of his crew. Though, [[MyGreatestFailure he does genuinely regret this]] and influenced his decision to not flee a doomed Storybrooke in the second season finale and help the good guys save Henry, Bae's own son, in Neverland.]]. Oddly, it didn't seem to influence his actions much the next half season.
*** Trying to send [[spoiler:the entire main cast sans Emma (who is also a Dark One at the time) to the Underworld just so that he can fulfill his revenge on just ONE of them - Rumplestiltskin, not caring about Emma's own feelings because he is angry at her for turning him dark against his will. Also him having murdered Merlin in order to cast the Dark Curse, cursing Storybrooke in order to bring the Dark Ones there.]]
*** [[spoiler: Murdering his father and abandoning his half-brother.]]
** '''Zelena''' ([[Literature/TheWonderfulWizardOfOz Wicked Witch of the West]])
*** [[spoiler: Turning the Wizard of Oz into her first Flying Monkey, though it was borderline KickTheSonOfABitch. Sending him to "[[ShapeshiftingLover divert]]" Emma (though said monkey ''is'' originally human, neither of them seems to have had full knowledge of their actions, paralleling Graham.)]]
*** [[spoiler: Caging an obviously insane and tortured Rumple, and forcing Rumple to attack Belle using the dagger, after giving her a Hope Spot]].
*** [[spoiler: The above is topped later when she forces him to threaten Robin Hood's son, a CHILD.]]
*** [[spoiler: Setting up Baelfire to be killed, and then torturing Rumple and Emma with it]].
*** [[spoiler: Planning to unmake all of reality and the timeline so Cora will keep her, proving to be just as ruthless as her mother in her devotion to attaining her goals]].
*** [[spoiler: And, to top the list, kidnapping a newborn baby to use in her time-travel spell, which may or may not have killed it.]]
*** [[spoiler: In season 4, it is revealed that she killed an unconscious Marian in order to impersonate her and ruin Regina's happiness.]]
*** [[spoiler: She continued the pretense while Robin had sex with her under the belief that she was Marian, meaning that she committed [[http://codes.lp.findlaw.com/cacode/PEN/3/1/9/1/s261 rape by fraud]], possibly many times.]]
** '''Literature/TheSnowQueen'''
*** Nothing puts you over the edge faster than [[spoiler: corrupting your nieces, turning one against the other and even getting the one you liked better trapped for at least 29 years]].
*** And then there's her freezing the heart of [[spoiler: what she thinks is]] an innocent woman in order to frame your niece for it. I mean, geesh!
*** Cursing the entire town (and innocent people who have nothing to do with her) with the Shattered Spell curse, although to be fair, [[spoiler: she ends up having a HeelRealization and [[RedemptionEqualsLife sacrifices her life to end the curse]] before it kills anyone.]]
** '''Snow and Charming'''
*** The episode "Best Laid Plans" details ''exactly'' what they did to Maleficent's baby: [[spoiler:turned it into TheAntichrist and sent it to another dimension, with the "justification" [[WhatMeasureIsANonHuman that it wasn't human]] and was just going to be evil because it's mom was.]] However, they were unaware that they'd targeted an actual human baby and not an AlwaysChaoticEvil creature, as the baby was inside a dragon's egg, and were [[MyGodWhatHaveIDone horrified themselves when they realized just what they'd done]]. They'd also done everything solely to protect their daughter, so while their actions were terrible, how unforgivable they were is up for the viewer to decide.
** '''The Author'''
*** He arguably goes over it in his ''first appearance'': [[spoiler:manipulating the characters he's supposed to protect and putting them through absolute hell, because it makes "[[LackOfEmpathy a better story]]". He is ''directly responsible'' for ''everything'' everyone suffers.]]
*** He clearly and undeniably crosses it in the Season 4 finale when he [[spoiler: writes a new story that traps everyone except Henry in an alternate world where heroes are villains and villains are heroes and then sells the story as a book in our world, making him a best-selling author.]] You read that correctly: He screwed with everyone's lives so he could sell a book. Oh, and the reason why he has it out for Charming and Snow in particular? Not because they slighted him personally or did something terrible to him, but because they remind him of his former boss, successful and happy while he has nothing. He messed with them out of completely unjustified envy.
*** [[UpToEleven AND THEN]] once he and Henry [[spoiler: end up in the AU-verse]] he [[WouldHurtAChild knocks him out]] and leaves him as ogre-bait. When he goes back later he is [[CrossesTheLineTwice pleading for Henry to be dead]].
** '''Cruella De Vil and Ursula'''
*** Cruella serially murders [[spoiler:her father, her two stepfathers and her mother]].
*** She and Ursula [[spoiler:abandon Lily as a baby and use the magic egg to stay youthful]].
** [[spoiler: '''Arthur''']]
*** Forcing [[spoiler:his squire]] to take the poison of Agrabahn vipers to keep from being forced to confess that he had stolen the contents of the reliquary at ''his'' behest, simply to manufacture an adventure and a villain to defeat so as to earn the trust of the main characters. All because he believes anything is justified in the name of protecting Camelot and its people, getting them home, and stopping the Dark One. After this, getting after Regina and the others for lying about her identity and Emma's seems rather hollow.
*** As if that isn't bad enough, the very next episode has him dive completely across it. [[spoiler:Pretending the mushroom was lost to keep them from contacting Merlin, while skeevy, isn't truly deplorable since at this point we don't know what happened between them, what Arthur may be concealing, or how Merlin and his prophecies shaped him. But in "The Broken Kingdom" we learn that not only did he become so obsessed with finding the dagger and reforging Excalibur so he could fulfill the prophecy and properly rule a rebuilt Camelot that he ignored and neglected Guinevere, thus driving her into Lancelot's arms, but when she confessed the truth to him rather than use the Sands of Avalon on Excalibur, he used them on ''her''. With the result that she now is under MindControl to believe herself his loving and obedient wife who must support him in all things, especially the quest for the dagger. He also fashioned an illusion of a restored Camelot to fool the people, and in the present compelled her to cruelly spurn Lancelot and use the Sands on Snow and Charming, putting them under his control, too. This last is undone in the very next episode, but Guinevere remains his unknowing slave. This horrible act puts him right in the same camp as Regina with Graham and Zelena with Robin.]] Is it any wonder Merlin is disgusted when he is freed from the tree?
** '''Hades''': It's hard to pin down what his worst acts are, but among the contenders:
*** Forcing Gold to [[spoiler:cast Milah into the River of Lost Souls]] to keep from being killed and/or ever able to return to Belle.
*** Gaining control of the contract for Gold's second-born, thus forcing him to be his servant (i.e. threatening both Belle and her unborn baby).
*** Manipulating Liam into betraying all his sailors just to obtain the Eye of the Storm so he and Killian can join the Royal Navy.
*** Manipulating Belle into indirectly causing Gaston to fall in the River of Lost Souls, and then not honoring the deal to tear up the contract because she did the deed rather than Gold.
*** Lying to Emma and Killian about the ambrosia tree, and then giving Cruella and the Blind Witch the power to trap the others in the library, all to keep them from making it back through the portal so he and Zelena could rule Storybrooke.
*** But probably above all, manipulating Zelena into helping him take over Storybrooke and destroy the heroes (even while he apparently really did love her), culminating in using the Olympian Crystal to [[spoiler:kill Robin Hood]]. The fact his death immediately follows the latter would seem to make this his ultimate evil act, except it was actually as payback for the manipulation of Zelena.
* {{Narm}}: Now has its [[Narm/OnceUponATime its own page]].
* NarmCharm:
** In "The Crocodile" after a rather tense conversation between Belle and Rumple, the latter turns to walk away only for Belle to ask if he's ever tried a hamburger. Sound silly? Yes but here's the context: he's just broken it off with her because he believes he's too dark to be loved. And Belle's talk of hamburgers is her way of asking him out on a date, letting him know she's forgiven him. Now it's Adorkably sweet.
** [[spoiler: The second casting of the Dark Curse]] in "A Curious Thing" manages to be incredibly moving despite the fact that (1) [[spoiler: Charming is, at this point, clearly shown to be alive in the present day, so there's absolutely no tension about whether or not Snow is actually going to kill him]] and (2) [[spoiler: the solution to the problem of Snow crushing Charming's heart is to have Regina tear out Snow's heart, ''break it in half'', and shove one half in Charming's chest, somehow reviving him and returning all of his memories and personality because "he's been in [Snow's] heart all alone".]] The show somehow managing to make ''that'' into an emotionally resonant scene is truly remarkable.
** In "Mother" Maleficent's line about teaching Lily how to be a "scary dragon bitch" is silly but still very moving, since it's mother and daughter bonding for the first time ever.
* NeverLiveItDown:
** Neal Cassidy will never be an acceptable LoveInterest for Emma to some fans for letting her go to prison in the backstory of "Tallahassee" because Pinnochio said so.
** The respect for August dropped dramatically for a lot of viewers when [[WordOfGod it was revealed on Twitter by the creators]] that [[spoiler: ''he'' was the one who sent Emma to jail and stole the money Neal had left for her, deciding to use it to go to Phuket]]. And then he starred in "Selfless, Brave and True", one of the series' ''least'' well-received episodes.
** Meta-example: The showrunners have said that the most grief fans have given them has been over Tamara's taser.
** Emma had sex with [[spoiler:a monkey]]. A few fans immediately dedicated themselves to making sure no one ever forgot this.
** On a real life level, Ginnifer Goodwin's reputation among fans is now firmly entrenched as "the actress who keeps screwing the writers over by getting knocked up," based on just two pregnancies over the show's run.
* NoYay:
** The general reaction of the fandom to [[spoiler:Cora kissing Rumplestiltskin]]. At least until [[UnholyMatrimony their]] [[TearJerker backstory]] is shown and we see a Cora ''not'' played by Barbara Hershey (this time by Rose [=McGowan=]) who has more chemistry with Robert Carlyle, which makes it much more understandable (and, for some, more interesting than canon [[LoveRedeems Rumple/Belle]]).
** Regina and Greg. Please stop touching his face, Regina. That goes for you too, Greg.
** [[QuestionableConsent Regina and Graham]].
** Mary Margaret and Dr. Whale. Really, did we need to know that Snow White cheated on her prince with Dr. Frankenstein?
** Pan and Rumple. ''Nobody'' likes [[spoiler:ParentalIncest]], after all.
** Emma and Walsh. Nobody likes [[spoiler:a flying monkey sent to "occupy" Emma]], either.
** Zelena/The Wicked Witch and [[spoiler: Rumple]].
** Cora and [[spoiler:Leopold]] is almost universally loathed.
** The people who don't ship Emma/Regina view it as this, as Regina: is Emma's step-grandmother, murdered one of her [[LoveInterest Love Interests]], and turned said LoveInterest into a SexSlave.
* OneSceneWonder:
** [[Disney/SleepingBeauty Maleficent]] appears for exactly one scene with the Evil Queen and has yet to even appear in Storybrooke, but there is already a massive fan outcry to see more of her. [[spoiler:She appears in Storybrooke in the first season finale... [[ScaledUp in her dragon form]]. She's also set to appear in season 4.]]
** The Caterpillar and the Queen of Hearts. Pretty much everyone in Wonderland, actually, which led to the creation of ''Series/OnceUponATimeInWonderland''.
*** Subverted when the Queen of Hearts shows up again and is [[spoiler: revealed to have been Cora all along]].
** The BlindSeer has two scenes in one episode, as a child and then an adult. Her design is completely unforgettable and if you trace events backwards, it turns out that her impact in Rumplestiltskin's life is the cause of [[SmallRoleBigImpact nearly everything that happens in the show]].
** [[spoiler:Ursula]] at the end of "Ariel".
** To a lesser degree, Zelena's adoptive mother. Many pointed out that it would have been easier to make her as much of a jerk as her husband to make Zelena's backstory more tragic, but have her be such a wonderfully kind, sane and normal person who subverts the show's track of abusive foster parents makes the whole story sound real. Giving her a good EstablishingCharacterMoment and then having [[DroppedABridgeOnHim her die between scenes]] works much better.
* OneTruePairing: In this fandom, there are two pairings you ''will'' ship: Snow/Charming and Rumplestilskin/Belle. Everything else is up in the air.
** Though come Season 4, Rumplestiltskin/Belle has lost its luster for many.
* OneTrueThreesome: Aurora/Phillip/Mulan. Aurora/Phillip is canon, Mulan fancying Aurora is also canon, you could make a very good case for Aurora fancying Mulan, and Mulan's relationship with Phillip is ambiguous. So, for those who didn't think much of the canonical departure of Mulan, this is an acceptable workaround. It helps that there's a Scottish variant of Sleeping Beauty ("Silver Tree and Gold Tree") that takes this exact path.
[[/folder]]

[[folder: R - W]]
* ReplacementScrappy: Agnes Bruckner appearing as Lily's older self. Part of the problem is that fans absolutely fell in love with Nicole Munoz's Lily and her vulnerability. This is in contrast to Bruckner's cold and broken take on her, that makes them feel like two completely different characters. Time will tell if Bruckner redeems herself.
* RescuedFromTheScrappyHeap:
** Princess Abigail in the Enchanted Forest. In her initial appearances she's presented as a DisposableFiancee and FlatCharacter. Then a later episode reveals that she doesn't want the marriage to David either and her own true love Frederick was turned to gold saving her father's life. After David helps her, she helps him try to find Snow White.
** Belle started to slip into BaseBreakingCharacter territory after a couple seasons due to her having little to do except fawn over Rumpelstiltskin. This ended quite dramatically in the Season 4 winter finale where [[spoiler:she discovers Rumpel's become a villain again, and takes up his dagger to banish him from Storybrooke forever.]]
** Cruella De Vil managed it in record time. After her first appearance just before Season 4's winter hiatus, many fans complained that she was completely out of place in the Enchanted Forest and didn't deserve to be included in the Queens of Darkness. This largely cleared up once we actually get to see her in action, with Victoria Smurfit's LargeHam performance and her being turned into TheBeastmaster being quite popular.
** Henry. If you did a google search the day after the season 4 finale, 8 of the 10 first reviews mentioned this audience reaction after the episode. Reasons cited were his getting long overdue DayInTheLimelight, being assertive, having learnt from his badass family members and building a new interesting dynamic with them in no time, Jarded S. Gilmore's improved acting skills (particularly during his scènes with Regina) and the possibilities opened his new role as [[spoiler: the Author]].
** ''Operation Mongoose'' seems to have rescued ''Season 4'' itself. Many fans loved the finale and affirmed that it redeemed the season for them.
** Zelena was a heavily disliked BigBad who received many accusations of being a VillainSue and way too over the top in her acting [[WorldOfHam even on this show]]. Come Season 5 in which she was promoted to a regular character, she's become much more subdued in her craziness and less of a villain and more of a {{Troll}} whose needling of other characters is found to be ActuallyPrettyFunny by many viewers. It also helps that the second half of season five have her come across more of a three-dimensional character.
** Milah in Season 5, when we find out [[spoiler:she's spent centuries in the Underworld unable to move on because of her guilt over abandoning her son, and in the meantime has been making her penance by looking after the souls of dead children. And then her chance for redemption is snatched away almost as soon as it came when she's thrown into the River of Lost Souls.]]
* RonTheDeathEater:
** Snow, Henry, Charming and Emma ([[{{Shipping}} less often than the others for obvious reasons]]) tend to get this.
*** This perception increased for Charming and Snow after it was revealed that they [[spoiler: kidnapped Maleficent's child, and sent it away to another dimension]].
** Additionally, Snow and Charming get this from Regina fans. Some [[IdiosyncraticShipNaming Swan Queen]] fics will show Emma turning against her parents for Regina.
** The Blue Fairy gets the blame for Bae leaving without his father by Rumpel's fans. There are admittedly ''a lot'' of questionable things she's done, but this one really is much more Rumpel's fault.
*** Also after things like tearing apart Dreamy and Nova, and taking Tinker Bell's wings away (both of which were KickTheDog moments but NOT done out of malice, not to mention Bossy the dwarf also had a hand in the former one but it goes overlooked), some fans start to take the "Blue Fairy as the BigBad evil mastermind!" WMG a ''little'' bit too seriously.
** Some give flak to August for being a smarmy, lying, dishonest, manipulative wastrel - even though that's the ''entire point'' of his CharacterDevelopment.
** Fics about Regina's time with King Leopold tend to turn him into a generically evil rapist and [[DomesticAbuse abuser]]. In the series, Leopold is, at worst, a bad husband who is desensitized to Regina's unhappiness through DeliberateValuesDissonance and cares more about running his kingdom and raising his daughter (two domains he is very good and talented at) than her happiness. He is, for example, aware of Regina's unhappiness but certain that it is normal and she should accept it since this is the way things are in their world. He is also insensitive to her privacy and unconcerned to her comfort and freedom. Though he knew her mother was pressuring her into the marriage, that is not unusual based on the values of their world and he probably didn't demand sexual relations as the only thing he wanted was a mother figure for his daughter. As for the privacy issue, well, he ''is'' the King (supreme authority and all that) in a kingdom where this is considered normal, so he is desensitized to that too.
** Also, his wife Queen Eva gets this treatment from Cora fans who hated her treatment of Cora in "The Miller's Daughter", even though the episode that preceded it showed that she had eventually grown out of being a RichBitch with no care for peasants. Cora killed her anyway out of DisproportionateRetribution.
** Milah, while far from a nice person, is often considered a flat-out evil bitch who ''deserved'' to be murdered in cold blood by her ex-husband even though he later became even more morally bankrupt than her and would ironically abandon his son in a worse way than she did. That being said, allowing Rumple to think that she would be gang-raped and killed by pirates for ten years was incredibly cruel.
** To contrast with the fans who [[DracoInLeatherPants put them in leather pants]], there are some fans who hate Regina and Rumplestiltskin for [[MoralEventHorizon the things they've done]] and their [[HeelFaceRevolvingDoor inability to change]] that they act as if they have ''no'' redeeming qualities, shades of gray, or valid reasons for their villainy, despite evidence to the contrary.
*** This is particularly noticeable in ''Manhattan'' and ''We Are Both'' reactions. These episodes show them doing nothing evil in the flashbacks, only entering the path that will lead them to it due to external circumstances.
*** Regina post HeelFaceTurn in particular gets painted a little excessively as a KarmaHoudini by some. Most point to her moment stating that she didn't regret the evil she did in her past, which was in Season 3 while she was still in the middle of her turn. While she does often take the moral high ground, criticisms of her behaviour in the search for the Author forget that the entire ''point'' of the arc is her learning the very Aesop they were complaining about[[note]]That she needs to stop thinking of herself as a victim and blaming everyone else for her problems[[/note]]. Likewise she fully acknowledges her past mistakes in Season 5 and is the one actively trying to prevent Emma from succumbing to the same fate. The show and other characters also have no problem calling her out when she does something wrong.
** Hook as well in Season 3, with people claiming he's ''only'' doing good now in order to get into Emma's pants, even when several episodes, particularly "Good Form" and "The Jolly Roger", show that this isn't the case and people who insisted he was playing the entire cast all along while working with the Wicked Witch (which was flat-out debunked.)
*** He gets it even worse in Season 5, with some fans unable to forgive him for [[spoiler: what he did as the Dark One, while ignoring that Emma forced that condition on him against his will while he was begging her not to since he knew this ''exact thing would happen'', that he sacrificed his life to fix his mistakes, even after enduring extensive torture in the Underworld refused to betray Emma and her family a second time when Hades demanded it of him, was hating himself for what he did more than anyone else and even felt that he wasn't worth saving, and that he ended up doing several great heroic deeds that helped defeat Hades while being fully ready to move on to the afterlife and not be resurrected, wanting no reward other than knowing Emma and her family were safe.]]
** ''Neal''. Good lord, ''Neal''. The amount of people who treat his abandoning of Emma to prison as a MoralEventHorizon and call him [[spoiler: "Douchefire"]]. [[spoiler: Though as of "Second Star to the Right", his HeroicSacrifice for Henry and Emma's sakes has changed many a former haters' minds.]]
** Gaston and Moe French in many, many Rumplestiltskin/Belle fics. Actually, anyone that Rumpelstiltskin has ever had a problem with is subject to this. Even Ashley Boyd, although she is more likely to be portrayed as a DumbBlonde than outright malicious.
*** In Gaston's case, being a well known Disney Villain does not help matters at all.
*** This is retroactively justified when "Her Handsome Hero" reveals Gaston really was villainous after all, albeit not as blatantly, disgustingly, or irredeemably as he was in the Disney film, as he did feel remorse and ''tried'' to redeem himself... only to get killed for his troubles, making him regress... [[NotSoDifferent much like Rumple.]]
** Gerda for what she did to Ingrid, although she and her husband were admittedly ''already'' this trope for their questionable parenting skills displayed in the movie.
** Even the beloved Belle by hardcore Rumpel fans, [[spoiler: after banishing Rumpel from Storybrooke]].
* RootingForTheEmpire: A few of the more... ''devoted'' Regina fans tend to do this. And Rumplestiltskin fans. And Captain Hook fans. Probably even some Cora fans out there...
** It thankfully seems to have been avoided in regards to King George and Peter Pan (save for Henry haters in the case of the latter.)
* TheScrappy:
** David Nolan (the Storybrooke citizen, NOT Prince Charming) was this in Season 1. Hilariously, even Prince Charming [[TakeThatScrappy insults David Nolan]] in Season 2.
** Henry, though the level of flak he gets tends to vary from person to person and from season to season.
** Milah during her two appearances in Season 2. These feelings have lessened over time and she has more defenders now, though the majority of people don't seem to really care about her either way due to [[WeHardlyKnewYe lack of development.]]
** Greg and Tamara were such widely despised villains in Season 2 that they were killed off in literally the ''first episode'' of Season 3.
** The Blue Fairy, first for breaking up Nova and Dreamy, then for separating Bae and Rumple, and then for lying to Snow and Charming about the magic tree (though the former was entirely Rumple's fault with Geppetto sharing some of the blame for the latter). But "Quite A Common Fairy" ''really'' broke the camel's back. She refuses to help Regina (before she became evil and thus could have been saved) just because she had the misfortune to be Cora's child and Rumple's pupil in magic. Her treatment of Tinker Bell for arguing against her, and turning her into a human made it more official.
** Robin Hood racked up quite a few haters in Season 4, after he was thrown into a complex romantic situation anyone would have trouble with, and ''still'' managed to handle it in about the worst way possible. Particularly galling is how he doesn't seem to care at all that his current girlfriend Regina had ''executed'' Marian in their original timeline.
*** As season 4 progressed, it got even worse. Robin had an affair with Regina while his wife, [[spoiler:or the woman he thought was his wife]] was in a coma and dying. Then, later in the season, [[spoiler:he finds out that it was Zelena all along and the real Marion is actually dead, and he tries to get back with Regina ''the very same day'']]. This is made even worse by the fact that he won't stop going on about [[HonorAmongThieves how honorable]] [[InformedAttribute he thinks he is]].
*** However, the dislike fans have towards him may have died down a bit in Season Five as it should be noted that fans were hugely upset over his [[spoiler: death that was handled through a CessationOfExistence while [[BaseBreakingCharacter Captain]] [[CreatorsPet Hook]] was revived through a literal DeusExMachina.]]
** Will Scarlet in Season 4 also had many detractors who felt like he had no business being on the show since he'd already had a full character arc in the spinoff series, and what we saw of him on this show seemed like a retread of his arc there, with his character having seemingly regressed. The CrackShip of him with Belle, and him subsequently getting even less screen time and less to do on the show, didn't help matters. Hilariously, his final big speaking part has him actually calling himself "scrappy" and Gold responds by referring to him as "Scrappy" as well.
** Princess Merida in Season 5 got hate for taking away too much screen time and focus from other more important characters yet contributing little to the overall narrative of the season's arc, coming off as overly abrasive and arrogant to the point of seeming mean-spirited towards others, and in general feeling out of place on the show, being a Disney/Pixar creation rather than a character from age old legends and fairy tales.
* SeasonalRot:
** There is a widespread dislike for [[SophomoreSlump Season 2]], especially its second half following Emma and Snow's return from the Enchanted Forest. Season 1 is [[FirstInstallmentWins beloved]], if largely due to novelty, and opinion on Season 3 is [[BrokenBase split down the middle]], but Season 2 is usually criticized for all the new character additions and multiple storylines being piled on at the expense of the characters and stories the show already had.
** Season 4 is divisive. Like Season 2, it had a strong start, with the ''Frozen'' story arc breathing new life into the show and giving it popularity it hadn't had in a while. But to some, this has sadly been undone by many questionable story decisions, [[ArcFatigue a padded two-parter killing the Frozen arc's momentum]], and a second story arc with [[IdiotPlot an unpopular premise]] and so much stuff packed into it that it was met with derision before it had even begun ''airing'', so much so that ratings have actually been declining ever since. [[spoiler: Bringing back Zelena just made it worse outside of her fanbase, especially since the episode revealing that plot twist took away momentum from the whole Author arc, not to mention that it was barely foreshadowed beforehand.]]
** And Season 5 has been noted to be little better. Several fans were not happy with Zelena being upgraded to regular. Merida was largely criticised for overshadowing the main arc and taking screen time away from the core characters. What's more is that the show quickly became overloaded with another KudzuPlot - with the revelation that [[spoiler: Hook is now a Dark One]] causing the season to do a complete 180 and abandon the arc it had been building with Camelot. Likewise the midseason finale ending with an AssPull ShockingSwerve was met with outrage by many fans. However it has been seen by many as an improvement (particularly in its second half) for fixing some of the problems people have with past seasons such as re-railing characters like Charming and Snow, putting more emphasis on the main cast and ensuring that the new characters do not overshadow them. Zelena also got RescuedFromTheScrappyHeap for some people (see above).
* ShipMates:
** Fans of Sleeping Warrior (Mulan/Aurora) have started putting Neal and Phillip together after the Season 2 finale. See examples [[http://thesleepingwarrior.tumblr.com/post/57195892527/emclainable-fingers-crossed-for-season-3 here]] and [[http://thesleepingwarrior.tumblr.com/post/56716979536/liulfrkeahi-havent-used-my-tablet-in-a-long here]].
** Fans of Captain Swan (Emma/Hook) were pleased to hear rumors that Regina would be paired up with Robin Hood in Season 3 as Hooked Queen (Regina/Hook) is Captain Swan's main competitor for Captain Hook.
** Fans of Swanfire[=/=]Swan Thief (Emma/Neal) tend to be fans of Hooked Queen.
** As of the Season 3 premiere, some Captain Swan fans have started supporting Mulan/Neal (Mufire), which would free up Emma to be with Hook.
** Some very particular circumstances at the end of season 3 resulted in one becoming popular before half of the couple was even properly introduced: Regina and [[spoiler:Elsa]], or [[spoiler:Frozen]] Queen.
* ShipSinking:
** Graham/Emma was sunk with Graham's death.
** "Selfless, Brave, and True" torpedoed Emma/August when the latter is [[spoiler:rejuvenated into a little boy]]. This will never be able without {{Squick}}. Fans briefly regained hope when [[spoiler:August regained his old body in Season 4]], only for Emma to confirm their relationship is LikeBrotherAndSister.
** Similarly, Baelfire/Wendy is no longer a possibility, as [[spoiler: Baelfire grew up and Wendy did not]].
** Peter Pan/Henry sunk like a rock after "Think Lovely Thoughts".
** Swanfire as [[spoiler: Neal is KilledOffForReal in 'Quiet Minds']]. Diehard fans of the ship hoped for some kind of reunion when Emma traveled to the Underworld, only for the writers to reveal that [[spoiler: Neal AscendedToAHigherPlaneOfExistence]], leaving no doubt as to the chances of it actually happening.
** [[spoiler:Rumbelle]] seems to have been sunk in the Season 4 winter finale, as [[spoiler:Belle laments how she'll never be first in his heart, says she can't see any good in him anymore, and then banishes him from Storybrooke.]] However, [[spoiler: it's on its way to righting itself again in Season 5.]]
** Swan Queen has been sunk by the show's creators, who stated at San Diego Comic-Con 2013 that it was never going to happen. InUniverse, it's sunk by Emma and Regina both hooking up with someone else without expressing any romantic inclination in each other, and even encouraging the other to go for their respective LoveInterest.
* ShipToShipCombat:
** The latter half of Season 2 brings us [[BelligerentSexualTension Emma]]/[[FoeYay Hook]] vs [[NewOldFlame Emma/Neal]], with a less vocal, but still noticeable fandom which abhors both.
** Season 3 brings us an all-out Ship-to-Ship-to-Ship Combat with [[BelligerentSexualTension Emma/Hook]] vs. [[NewOldFlame Emma/Neal]] vs. [[LesYay Emma]]/[[FoeYay Regina]], featuring such gems as some groups of shippers urging each other to boycott an episode featuring a heavily publicized kiss of a rival pairing or even bullying actors on Tumblr if an actor replies that his character likes the other rival (even if the original comment had no shipping context).
** The war between Emma/Neal and Emma/Hook has mostly stopped as of Season 4 [[spoiler:since Emma/Hook won and Neal is dead]]... in time for another war, this time with [[ShipMates Emma/Hook and Robin/Regina]] against Emma/Regina.
* ShockingSwerve: Heart of Gold has the unforeshadowed reveal that [[spoiler: Marian was actually Zelena all along]]. While there were a few subtle clues, there was not nearly enough build up.
** 'Last Rites' has an actual DeusExMachina (or [[IncrediblyLamePun Zeus Ex Machina]]) shamelessly employed in order to [[spoiler: raise Hook from the dead]].
* SophomoreSlump: Many people feel that the second season just isn't as good as the first, due to LoadsAndLoadsOfCharacters being introduced and focused on at the expense of old favorites, and many story threads going on at once, leading to a rise in TheChrisCarterEffect.
* SpecialEffectFailure: Happens a lot - while some elements of the series (such as the clock tower) look excellent, one-off spells, characters, and the like aren't nearly as fortunate. A few particularly bad examples:
** The incredibly fake looking CGI deer in "The Heart Is A Lonely Hunter".
** The worst offender has to be Granny's getting picked up by the tornado in the Season 5 premiere. It's terrible CGI and looks unbelievably fake. Ironically enough the scenes from inside Granny's are effectively done and they could have been satisfactory without the CGI shot of the diner getting picked up.
** The Fury carrying Robin away likewise looks incredibly fake.
** The CGI for the Heroes & Villains universe ultimately looks worse than usual. It might be deliberate, to show how fake the world is - but then again it still clashes badly with the obvious on-location scenes in forests and caves.
** The CGI for the outdoor scenes in Arendelle is quite patchy, especially at the dock. However for inside Anna and Elsa's castle, it's much better.
** Two words: '''Hades' hair'''. It looks like it was rendered by someone who's using AfterEffects for the first time. Notably, after "Her Handsome Hero", it stops happening, which means that even the production team finally realized that it wasn't working out.
* SpiritualAdaptation: Memory tampering, world-hopping, heart-stealing, convoluted plotting, copious amounts of HoYay and ShipToShipCombat, and a kitchen sink of everyone from the {{Disney}} catalog along for the ride. Let's face it: This is the closest we'll ever get to an American, live-action version of ''VideoGame/KingdomHearts''.
* SpoiledByTheFormat: In "Kansas", [[spoiler: the heroes defeat Zelena, Regina officially becomes a hero, depowers her and everybody is happy]]. Too bad, there are two episodes left. [[DiabolusExMachina Something bad]] ''has'' to happen, and [[spoiler: thanks to Rumpelstiltskin's complete lack of restraint, it will. Though as it turns out, anything bad that eventually happened had nothing to do with Zelena, other than her magic brooch opening a time portal]].
* {{Squick}}:
** Peter Pan telling Rumplestiltskin to go home to Belle because she "looks fertile" was [[NoJustNoReaction not well-received]]. Made even worse by [[spoiler: the reveal that Peter Pan is Rumple's ''father'']].
** Regina putting her heart back in after burying it in the forest. She doesn't even try to brush it off first!
** Emma was apparently having sex with [[spoiler:a monkey]] for eight months.
** The revelation that Leopold nearly married Cora isn't itself gross. Until you remember that he then later married Cora's daughter. Worse, WordOfGod is that he did in fact know who Cora was when he married Regina. Even if there's no proof the relationship turned sexual, that's just disgusting (heck, even ''Leopold'' seems to think so: he seems quite visibly uncomfortable during the whole proposal scene.)
* StrangledByTheRedString:
** Some think that the show is relying too much on BecauseDestinySaysSo to convince the audience that Mary Margaret/Snow White and David/Charming are meant to be together instead of building a genuinely meaningful connection between the two. Or they think this in regards to Mary Margaret & David but not Snow White & Charming.
** Some fans believe that [[NewOldFlame Neal and Emma]] are a bit too hasty to declare their undying love for each other... just minutes after Neal [[spoiler: finds out that ''the woman he was going to marry'' is actually a villain. He was going to get sucked down to a portal at this point, but still, some found it quite jarring]].
** According to "Quite A Common Fairy", [[spoiler: Robin Hood]] is Regina's "second chance at love." A man she has ''never even met'' or had any kind of interaction with. But no, the pixie dust Tinkerbell gave her said it was him, so it ''must'' be right. Regina is portrayed as in the wrong for not wanting to meet a stranger in a pub to fall in love with even though she was trapped in a marriage to the king at the time, who could have easily found out and is shown in "Fruit of the Poisonous Tree" to have jealousy issues. Fans who ship Regina with other characters understandably were displeased, [[DieForOurShip some]] more so than [[FanonDiscontinuity others]]. [[spoiler: The latter half of Season 3 had them form a relationship with no real development whatsoever except that Robin never made Regina uncomfortable and seems to have no characterization except "Perfect Love for Regina." Robin's overall lack of concern about his ''wife'' in season 4 has made things even worse.]]
*** Though after "There's No Place Like Home," [[spoiler: the fact that, in the original timeline, Regina had Maid Marian ''executed'' would have put a speed bump in that regardless of the fact that Emma changed the timeline and brought Marian to the future with her. [[LaserGuidedKarma Slaughtering her way through entire villages was bound to catch up with Regina sometime.]]]]
** Belle and [[spoiler:Will Scarlet]] in Season 4B. Taken UpToEleven in that ''they never even interacted on-screen before that point''.
** "Ruby Slippers" produced a lot of these feelings in the fandom. [[spoiler:The dual announcements that season 5 would have both a gay romance and the return of Mulan had many assuming she would find love and finally be happy, and after "The Bear King" ended with Mulan and Ruby travelling together, it seemed clear the two of them would fall in love. But then "Ruby Slippers" had the two of them meet Dorothy, and Ruby and Dorothy fell ''immediately'' into true love after knowing each other for roughly five minutes. Even people who were really excited to finally see a gay love story thought that was awfully sudden.]]
* StrawmanHasAPoint:
** Regina is a horrible person, and that's not even getting in to the things she did as the Evil Queen. And while it's left ambiguous exactly how she feels towards Henry, it's clearly not normal and healthy love as we'd understand it. But what she says regarding how a woman who adopts a child and raises the child is the "real mother" makes a lot of sense, even if she herself is a terrible example of that. Emma even agreed with that from the beginning, doing her best to distance herself from Henry and only becoming involved when it becomes obvious that Regina is a terrible person. Even after Regina [[spoiler:frames Mary Margaret for murdering a woman she had kidnapped]], Emma accepts that Henry is Regina's son.
** When Snow slaps Geppetto after he reveals that he lied about the wardrobe only being able to transport one person, it's implied to be the result of her darkening heart due to [[spoiler:killing Cora]]. But it's hard to blame her for getting angry at him for betraying her trust and depriving her of a chance to care for her daughter.
* TakeThatScrappy:
** Prince Charming has some choice words about his unpopular curse persona in "We Are Both".
** Gold later notes that using a locator potion is "so simple even David Noland could do it."
** In the season 3 premiere [[spoiler: Tamara in quick succession finds out her whole job was a lie, gets shot by an arrow, is left to crawl in agony for a while, and finally Gold pulls out her heart and crushes it. The writers clearly got the message about how much the fans hated her. Oh, and all of her "anti-magic technology'? Powered by magic and given to her by Peter freaking Pan to further his own goals. Even more than Tamara, the fans ''loathed'' the freaking tazer.]]
** In "The New Neverland", [[spoiler: Peter Pan's shadows rips the Blue Fairy's shadow and kills her. This is hilariously subverted with the shadow's death reviving her in the very next episode]].
** She later [[spoiler: gets sucked into a magic hat in "Fall", and this time it takes several episodes before this situation is undone.]]
* TastesLikeDiabetes:
** For a show that's LighterAndSofter, it actually manages to generally avert this. But there are a few times where it can fall into this trope. Especially when it comes to the forces of good and "true love".
** Although this is somewhat lampshaded by Rumplestiltskin, who mockingly refers to it as "Twu wuv!"
** Season 4's "The Snow Queen" features young sisters making a vow to love each other forever and ever and tying ribbons around their wrists to remember it. Later there's a daycare of all the little baby fairy tale princes and princesses. And you thought the Snow Queen's ice cream gave you diabetes...
* TheyChangedItNowItSucks: [[spoiler: Making King Arthur a villain, especially since he's one of the most heroic characters in all of legend. Thankfully, he makes a ''postmortem'' HeelFaceTurn and is now going to succeed with the Underworld where he failed with Camelot.]]
* TheyWastedAPerfectlyGoodCharacter: Practically an epidemic; every half-season or so they introduce a whole set of new characters, very few of whom will last beyond that arc. And if they do last, they often push an established character OutOfFocus. These include:
** Mulan and Aurora, who had their biggest presence in the first half of Season 2, at the expense of established figures like Archie and Ruby. Mulan has been in limbo since early season 3. Aurora has shown up a few more times, but even in season 4B, when [[spoiler:Maleficent becomes a major villain, Aurora only appears in a single flashback scene, and Maleficent's conflict is with Snow and Charming]].
** Tinkerbell hasn't been seen since the Neverland Arc. In fairness her actress is now quite busy as the lead star of ''Series/{{IZombie}}'', though that didn't stop her co-star in the show David Anders from making a brief return as Dr. Whale.
** Many feel that the writers just didn't ''care'' about August's character, despite his rich backstory. [[spoiler:Particularly noticeable when they chose to revert him to human after being turned to wood, as a 7-year old boy with no memory of his adult life]]. This has a chance of being addressed in Season 4B thanks to [[spoiler:Gold re-aging him into August again, thus letting him reconnect with Emma and Henry, although so far he's only been important to the Queens/Author plot]].
** Ashley/Cinderella could have been used more, especially considering the villain of the spin-off is implied to be one of her sisters (and she was also implied to be somehow connected to King George). Weirdly enough, many fans noted that she is somewhat of a foil to Cora, since both were abused maidens who made deals with Rumplestilksin to marry princes (Cora even snuck into a ball...). There's a joke in the fandom that the writers of ''Once'' hate ''Cinderella'' (they've killed several of its characters and put Ashley and her prince [[PutOnABus on a bus]] after two episodes) while the writers of the spin-off absolutely love it.
** Ruby disappears from the last few season 2 episodes. The producers admitted that more was planned for her, but the ever-increasing character load left them with no place to put it. The actress was then released from her contract so she wouldn't be stuck unable to get other work until they found more room for her, though she has finally reappeared for a few episodes in the second half of season 3.
** Lacey, Belle's villainous cursed persona, is probably the most egregious example, debuting in the 19th episode of the second season (which was even entitled "Lacey"), then went MIA in the next episode, followed by only a few scenes in the two-part finale in which she was promptly erased from existence once Belle recovered her memories.
** Belle herself probably qualifies too, as she's gotten more and more OutOfFocus as the show has gone on.
** With his screen time drastically reduced in the second half of the third season and the outcome of his backstory episode (3x15, 'Quiet Minds'), many fans consider this was done to Neal as well.
** Rapunzel, considering the success of ''Disney/{{Tangled}}''. Instead she was just reduced to a role that could easily be played by a generic princess.
** The Blue Fairy/Mother Superior probably qualifies. Leaving the fandom's dislike of her aside, she was set up as the BigGood in the Enchanted Forest in season 1 and had ties to some of the main characters. As the series has progressed she has gotten more and more OutOfFocus and, despite being a part in other people's backstories, she has yet to be given one of her own.
** Will Scarlett, the Knave of Hearts, is added to the main cast in Season 4, being far and away the best choice for a transplant from the [[Series/OnceUponATimeInWonderland cancelled spinoff]]. He then proceeds to appear in little more than half the season's episodes, usually for a single scene, and have almost no role whatsoever in the story. The only thing he does that could remotely be called a plot is [[spoiler: romance Belle for a few episodes, which even then mostly supplemented Rumple's storyline anyway.]] What's worse, the writers play coy for the whole season about how exactly he ''got'' to Storybrooke, [[spoiler: which seems to have totally undone his happy ending with Anastasia from the spinoff (she's alluded to exactly twice, neither time by name), unless his stint here takes place before that ending or even that whole series, which is possible given the vagueness of the timelines.]] And now that his character has been reduced to guest role in the fifth season, fans (especially those of ''Wonderland'') are rapidly losing hope that his character will be properly served rather than just forgotten.
** The Dwarves insist on coming along to Camelot in Season 5A, declaring they're tired of being on the sidelines during these adventures. And then the writers promptly seemed to completely forget they wrote them in, with them not showing up at all throughout the whole story.
** The Dark Swann. While she does some morally questionable things, she never does anything out right evil. [[spoiler: Unlike Dark One! Killian who has no problems using his Dark Magic for evil.]]
** Despite Season 5B having Hades as its BigBad, Hercules and Meg are inexplicably reduced to single episode guest stars, moving on to Mount Olympus after helping to defeat Cerberus.
* TheyWastedAPerfectlyGoodPlot:
** There's a sense that despite being an AscendedExtra, the writers weren't entirely sure what to do with Belle in the second half of season 2. Her [[spoiler: amnesia plot kinda plodded along without much change, and her time as Lacey lasted only 3 episodes before being undone. Both of these could have been used more creatively, but the ongoing feud between the Charmings and Regina and the introduction of Tamara sort of derailed much chance to use Belle effectively in the second half]].
** While most fans were behind Mulan and Aurora as a pairing, even those who shipped one of them with Philip or just didn't care for the ship in general believe that Sleeping Warrior was treated extremely unfairly, when Mulan acknowledged her feelings for Aurora,[[spoiler:only to find out that Aurora was pregnant before she could tell her,]] and then disappeared, [[TheyWastedAPerfectlyGoodCharacter never to be seen or mentioned again]]. This breeds particular hostility among fans because Mulan was the only character in the dozens that have been introduced on a show where the theme is true love [[ButNotTooGay who wasn't heterosexual]].
** Some fans feel that the potential of Hook and Baelfire's relationship was thrown away in favour of the LoveTriangle.
*** [[LampshadeHanging Outright referred to]] in 'Quiet Minds' when Hook comments to Neal/Baelfire that they let 'nonsense over a woman' get in the way (yes, the writers had Hook practically apologizing for not putting [[BrosBeforeHoes his Bro Neal before... well, Emma]]).
** The entire arc of [[spoiler:Charming being poisoned in Neverland. It consisted of a few episodes of him hiding it, then Hook offering him a cure that would save him if he stayed on the island. A few episodes later, and Rumplestiltskin says he can give Charming a permanent cure]]. They didn't do ''anything'' with it.
** Mary Margaret becoming the mayor of Storybrooke in the first half of season 4 never really went anywhere. The first few episodes of the season built up Mary Margaret's storyline as mayor and how she would balance that along with being a new mother to baby Neal, but it quickly faded into the background of all the other stories running in the Frozen arc. By the start of the second half of the season Regina is mayor again with Mary Margaret returning to teaching.
** Rumple's regression to villainy was triggered when he spotted the Sorcerer's Hat, the only thing that could cleave the Dark One from the Dagger and keep his powers intact. It could've easily been portrayed as a case of Rumple slowly falling off the wagon (magic is akin to a drug addiction) instead of the horrible case of Flanderisation it became.
** The whole "Queens of Darkness Arc": many were hoping that since Ursula, Maleficent, and Cruella were taking center stage that Ariel, Aurora, and Archie (because of Pongo) would return to center stage. Instead most of the drama focused on the Charmings per usual. And in the end the Queens of Darkness weren't even the biggest threat, it turned out to be [[spoiler: GreaterScopeVillain The Darkness]].
** The Season 4 finale is set in an altered version of the Enchanted Forest where the heroes' and villains' roles are reversed, which could have easily provided the material for an entire season on its own rather than the two hours we get. It's hard not to resent getting to see so few of the altered characters, especially the absence of Maleficent after her huge role in the arc until this point.
** Henry and Violet's potential relationship could have been used to give Henry a character arc. However it is quickly abandoned [[spoiler: after everyone learns that Emma broke the friendship they had in Camelot.]] and is never revisited after that. This is rectified when it returns in the Season 5B finale and is set up to continue into season 6.
* ToyShip: Henry with either Gretel or Paige/Grace. Also, Baelfire and Wendy.
* TrappedByMountainLions: The Lacey subplot near the end of the second season had nothing to do with the main plot and has never been mentioned since.
** Like ''Series/{{Lost}}'', some flashbacks are guilty of this, being forgetable filler subplot. A big offender is "The New Neverland" with an uninteresting plot that has ''no'' relations with the present day action about Snow and Charming hunting Medusa during their honeymoon in order to stop Regina (which is doomed to fail because Regina is obviously not a stone in present days), aside from a loose connection about a lesson Emma must learn, which doesn't really go anywhere anyway.
** Several flashbacks subvert this by having a thematic link between the it and the present storyline (Lost Girl) or by becoming relevant latter (Broken).
* UncannyValley: Probably {{Invoked}} with August's wooden face, glass eyes, and obvious CGI facial expressions.
* UnintentionallySympathetic: Sir Percival. Many fans have compared his attempt for revenge against Regina to be similar to that of Inigo Montoya, both had their families killed by their nemesis when they were young and now they seek to kill the nemesis. The fact that he is unceremoniously killed by Charming after his failed attempt to kill Regina also came off as tragic to many fans.
* UnintentionallyUnsympathetic: Regina as of season 4. Suddenly everything bad she ever did is the book's fault, not hers. She blames Emma for [[spoiler: seemingly]] saving one of Regina's previous victims because it inconveniences Regina to have the woman alive because she's Robin's wife. Her berating Emma and plotting to kill Marian are played as if we are supposed to sympathize with Regina. Both Snow and Henry are ''happy Marian is dying'' because it gets the woman out of Regina's way. She [[spoiler: steals Belle's heart and wipes Belle's memories of it ever happening.]] The few times someone calls her out, like Gepetto, it's not allowed to stick. And Henry, while reading the book that details all of Regina's evil acts, such as killing whole towns, declares she's not a villain.
** Season 5 has not improved. Regina admits she enjoys that the dagger gives her power over Emma, doesn't have to really pay the price for magic when she forces Emma to use magic to save Robin's life, declares herself the savior over Emma in a manner that left a bad taste in many fans' mouths, and has added yet ''another'' village massacre to her list.
** As of the Season 5 finale it has ''finally'' improved, with Regina actually showing remorse for been the Evil Queen due to [[spoiler: Robin's death]] [[HeelRealization making her fully aware of how much bad karma she's accumulated due to her crimes]], and having a desire to get rid of her [[spoiler: which is fulfilled via EnemyWithout, meaning that we now have both an actual sympathetic Regina and an '''intentionally''' unsympathetic Regina - the Evil Queen - on the show.]]
* TheUntwist:
** [[spoiler:Robin Hood]] being [[spoiler:Regina's]] soul mate: they said she was going to have a sort of love interest, someone the audience already know but she doesn't. There was exactly ''one'' character to fit the description.
** [[spoiler:Peter Pan switching bodies with Henry]] might have had a chance of being surprising, if only the previews hadn't all said "If you think you know how it will end, you're wrong."
** You have to feel bad for the creators of "New York City Serenade." They tried so hard to build up to the appearance of the Wicked Witch of the West at the very end as a huge, shocking twist, and then apparently [[TrailersAlwaysSpoil everyone forgot to tell the marketing department it was supposed to be a twist, with Rebecca Mader's green face splashed everywhere they could get for months.]]
** A possibly intentional case when the Wicked Witch is revealed to be [[spoiler: Regina's sister.]] So many had guessed this already, so the show doesn't waste time with TheReveal and gives it in the Witch's first full appearance.
** Similarly, not too many people were surprised that [[spoiler:Rumplestiltskin would come back to life.]] That's probably why the writers [[spoiler: brought him back]] so early, and the true mystery is shifted to how it happened.
** The death ending up being [[spoiler: Neal]] wasn't a surprise at all, even to casual viewers, but what the death lacked in surprise, it more than made up for it in [[TearJerker heartbreak]].
** A number of fans guessed that [[spoiler:Henry would become the next Author]].
** [[spoiler:Emma tying Hook to Excalibur to save his life]] was a very popular theory in some parts of the fandom after the [[TrailersAlwaysSpoil promo image of his name on it]] emerged, but apparently, it was supposed to be the big twist of the season or something.
* ValuesDissonance: Seeing the mix of medieval (albeit a sanitized version) mindsets in a modern setting can at times be jarring. Like how Storybrooke forms angry mobs with alarming alacrity, or when someone says, "This is Robin's tent," as if they weren't really saying, "This is where my homeless friend squats."
* VillainDecay:
** Hook. He was basically a Badass DragonWithAnAgenda who would go around and do whatever it takes to get his revenge, even when it hurts people, and twice he's close to succeeding. But from "The Outsider" and onward, he ends up constantly getting outwitted and knocked down to the floor and unconscious, to the point where people stopped taking him very seriously both in-show and out of it.
** Also, there are many fans who feel the constant BreakTheHaughty moments for Regina in Season 2, usually resulting in [[CryCute her crying]], have ruined all the menace she had in Season 1.
** A justified example would be Rumpelstiltskin / Mr. Gold in Season 3, first on Neverland when all his mental trauma catches up to him and overwhelms him, and later as a slave of the Wicked Witch because she holds his dagger. [[spoiler: In both cases, he overcomes it in the end.]] He has another justified case of it in the latter half of Season 4, because [[spoiler: his personality is slowly dying from his darkened heart, leaving him either too weak to attempt much villainy or unwilling to in fear of accelerating his condition.]]
** Zelena has become notorious for this. After spending the first half of her arc as a legitimately creepy, clever, formidable threat, things went downhill the moment her backstory was revealed, and she became a petulant whiny brat with ineffective tactics who only managed to stay ahead of the heroes due to her super-powerful magic pendant which, once taken away from her, [[AntiClimaxBoss led to a very easy defeat.]]
** Poor King Arthur. He starts out as a threat due to his intelligence and manipulative nature, but rapidly descends into a total loony who fails in every endeavor, is treated with disdain by both the heroes and fellow villains, and relying totally on magical people and items to even be considered remotely intimidating. And then when he finally appears again near the end of 5B, [[spoiler:he is immediately killed by Hades]]. However this is to set up for him finally finding some redemption and becoming a hero again [[spoiler:in the Underworld]].
* {{Wangst}}:
** [[Literature/{{Cinderella}} Ashley]] and [[Literature/SnowWhite Mary Margaret]] complaining how love isn't what they thought it would be in "Skin Deep". Both are complaining how hard it is. Mary Margaret is [[spoiler:dating an adulterer]] and Ashley's baby's daddy works all the time. Ashley's boyfriend is a 19-year old supporting a cleaning lady and newborn daughter!
** Regina in Season 2 for crying about how people don't love her and/or how she's believed to be evil, because of all the innocent people she's killed, raped, imprisoned, manipulated, betrayed, or otherwise screwed over in her never-ending quest to ruin Snow White's life because she's still blaming Snow for a murder that Cora committed.
*** Regina at the end of Season 3 complaining about how Emma and Snow don't think of consequences, when [[spoiler: Snow was a child and Emma was saving a person Regina killed]].
*** Regina ''again'' in Season 4's "Breaking Glass", flat-out [[{{Hypocrite}} complaining that Emma ruined her life.]]
*** Regina [[RunningGag yet again]] in Season 5's "The Price", complaining to Robin that people no longer seeing her as the Evil Queen ''still'' isn't good enough for her because she doesn't believe they'll ever see her as anything "more", such as a Savior. There is absolutely no foundation for this belief, especially when she's helped saved the day many times in the past already.
** Emma at the beginning of season 3. She gets better within ten minutes of screentime, though.
** Zelena in "It's Not Easy Being Green". [[spoiler: "I want a real family that will love me! Oh, I have a sister who is still good at this time and would probably love me... but she got everything I never had and Rumpelstiltskin might like her better than me! SHE MUST DIE!"]]
** Snow and the pointless moralizing over her indirectly killing Cora. Cora got what she had coming, and more to the point, she presented a real danger and had to be stopped. [[SarcasmMode Oh, but a good person would have let Cora kill everyone.]] Rumple at one point even lampshades this fact to Charming.
* WhatAnIdiot:
** The Genie in "Fruit of the Poisonous Tree". [[spoiler:After meeting Regina for two minutes he decides he's going to not only kill for her but kill the man who ''freed'' him from eternal slavery. Then when he finds out she set him up he refuses to flee and instead boneheadedly uses a wish (wishes he knows hardly ever turn out well) to be by her side forever. This for a woman who purposely led him on, used him and then set him up for murder. WhatAnIdiot indeed.]]
** Emma in the same episode. Despite her much vaunted LivingLieDetector "superpower", she's taken in with consummate ease by a con that anyone with an ounce of GenreSavvy should have seen straight through.
** Cinderella also counts as this. While it is justified in how she was desperate to escape from her rather crappy life, she decides to [[GenreBlind sign a contract without even reading it]] with someone who is ObviouslyEvil.
** Snow in "An Apple Red As Blood".[[spoiler:Snow agrees to eat a poisoned apple because the Evil Queen says that if she eats it, then she won't kill Charming. Snow doesn't have any reason to believe that the Queen will keep her promise, but she eats the apple anyway. Naturally, the Evil Queen tries to execute him shortly afterwards.]]
** Jefferson, also in "An Apple Red As Blood". Jefferson agrees to help Regina, even though she screwed him over last time he worked with her. He makes a deal with her that if he helps her retrieve what she needs, then she will wipe his memory of the Fairy Tale world, make Grace remember that Jefferson is her father, and set them up for a good life. Regina agrees to this, but insists that he help her get what she wants first, which he does. After Regina has [[spoiler:the apple, she refuses to hold up her end of the bargain. She has no reason to do anything for Jefferson after he gets her what she wants, since he has no leverage. Also, if she wiped Jefferson's memories, he'd have no way to know if she had upheld her end of the bargain or not, or even that there was any sort of bargain to begin with.]]
** [[spoiler:Rumplestiltskin taking the Seer's powers, then accusing her of tricking him. She referred to it as a burden before he agreed to it, it wasn't like she wasn't up front about how much it would suck.]]
** In "The Evil Queen", Regina is explicitly told by Rumplestiltskin that the magic put on her will make her unrecognizable to anyone and that she'll be unable to use her magic. So naturally, she promptly forgets this and acts like a complete moron once she's out and about among the peasants and her guards, insisting she's the Queen and attempting to use magic.
** Regina opting, out of sheer spite, to give Rumplestiltskin's sweet, utterly non-violent MoralityChain false memories of being a DarkChick who gets [[InLoveWithYourCarnage turned on watching him bludgeon the shit out of people]] ends up almost costing her dearly when "Lacey" ends up being the one to push Rumple into attempting to murder Regina's beloved Henry. It's only through sheer ''luck'' that this murder ultimately is prevented.
** Gepetto [[spoiler: sending a young Pinnochio into a new realm with the additional task of taking care of a newborn.]] Didn't really think that one through, did you?
*** Gepetto himself lampshades this one [[spoiler: when he apologizes to his son and admits that he forced a burden on the boy that he couldn't bear at that age. And he even admits that he didn't think it through; [[PapaWolf he just wanted to protect his son, no matter the cost]].]]
** Greg and Tamara [[spoiler: blindly following "the home office" without even bothering to know who they work for. Is it any surprise it backfired on them?]]
** Hook/Killian's brother Liam [[spoiler: intentionally infected himself with Dreamshade in order to prove to a cautious Killian that there's no possible way it could be poisonous. Unsurprisingly, this wound up leading to his death.]]
** Charming forces Emma to take Hook along when she goes to confront Zelena, despite not having an answer to her perfectly reasonable question about how much help Hook is going to be since he isn't a magic user. Sure enough, his sole contribution is to serve as an easy hostage.
*** Even worse than that: he ''knows'' that Hook is enchanted by Zelena so that if he and Emma lock lips for any reason, Emma's magic will be taken away. And sure enough, guess what happens?
** Belle always believing that Rumplestiltskin's changed and defending him to people who don't trust him, despite how he keeps doing awful things and shows no sign of stopping unless Belle or Neal are present and usually demanding that he stop.
** [[spoiler: Anna]] to some. She's kinda had a thing for being tricked by someone she's just met ([[spoiler:signing Rumple extremely long and fine-in-detail contract without even looking through it comes to mind]]).
** In that same episode was Hook. After ''just'' showing great intelligence and successfully blackmailing Rumple for a needed cause, he somehow thought it would be a good idea to go back and ask for something else from the Dark One, who's already pissed off at being blackmailed before. Naturally, that bit of arrogance did ''not'' go well for him.
** Snow and Charming both accepting Emma wanting to give up her magic, saying it's her own decision and they trust her. Which rather ignores that she made this particular decision out of pure panic in the middle of a chaotic bout of PowerIncontinence, rather than taking the time to think it over. ''Regina'' of all people calls them on it.
* WhatDoYouMeanItsNotForKids: Based on fairy tails, specifically the Disney-centric ones, which are generally thought of as kid-friendly, but characters are killed and tortured left, right and center and the villains tend towards being not particularly nice people. Not to mention [[{{Sarcasm}} family friendly topics]] like adultery, teen pregnancy, parental abuse, alcoholism, and symbolic drug addictions.
* WhatDoYouMeanItWasntMadeOnDrugs: "Hat Trick" is a bit strange already, but about the time a giant blue smoke-blowing caterpillar appears, well...
** The entire series is actually a brilliant idea, but it can get this kind of feel when you try to describe it. "Rumpelstiltskin and the Evil Queen fight for power against Snow White, Prince Charming, and their daughter."
* WTHCostumingDepartment:
** The Evil Queen's hair and outfits straddle the fine line between awesome and utterly ridiculous. Opinions on the matter vary a great deal.
** Before the CostumePorn came in, the first episode or two had rather cliche outfits, such as Charming's puffy-chested shirt and Granny's dress and cap.
** The fairies, who wear ballerina-esque dresses with ribbons hanging from the skirts. Lampshaded ''hilariously'' by [[spoiler:Cora in disguise.]]
--->'''[[spoiler:Cora]]:''' I ''hate'' that outfit.
** In a town where everyone has been trapped since the early eighties and no one can get in or out, it's a bit jarring that the characters all have modern technology and current designer clothing. This is even more glaring in flashbacks of Emma that take place outside Storybrooke in the nineties but everyone is wearing 2015's latest trends.
** Mary Margaret's clothes get steadily frumpier and less flattering as the show goes on. Come Season 5 it comes across as them intentionally wanting to dress Ginnifer Goodwin down for no apparent reason. Likewise by Season 5 she had dyed her hair platinum blonde, so they gave her a similarly unflattering wig.
** Ursula's dress in the Enchanted Forest is rather... [[FashionVictimVillain out there]].
* TheWoobie:
** Emma Swan and her entire life story, including much of the "present" timeline in the show. Henry too, whenever he isn't being TheScrappy.
** And the sad but very sweet Miss Mary Margaret Blanchard.
** [[ExtremeDoormat Dr. Archie Hopper]]/Jiminy Cricket, who is constantly abused by... everyone. Mostly Regina [[spoiler: at first]], but everyone else is a little too quick to snap at their conscience.
** Shepherd-David being forced to never see his mother again and having to call the man who threatened her "father" for the rest of his life all in the name of [[HonorBeforeReason duty]]. And later, said father seems to have ended up resenting David anyway and declares to Snow White that he isn't his son. Only the king's pragmatic nature and desire to preserve his kingdom keep him in check.
** Graham/The Huntsman. Because he spared Snow White, the Queen ripped out his heart, condemning him to never feel anything again, then made him into her SexSlave. [[spoiler:He spends his whole last episode on the verge of psychic collapse, torn between his feelings for Emma and Regina as memories of the other world intrude on his mind. And then, when he finally, ''finally'' pulls himself together and shares a sweet moment with Emma, Regina crushes his heart and kills him.]]
** Belle.
** Abigail/Kathryn. Kathryn is easily sympathetic, but Abigail becomes this as well once her backstory is revealed.
** Really, most of the cast whether due to the Dark Curse or otherwise, have gone through some pretty terrible things.
** Red. [[spoiler:See... Granny was bitten by the original Big Bad Wolf who, as it turns out, was a werewolf. And Granny's husband. In turn, this meant Granny's daughter would become the 2nd Big Bad. And in turn, Red herself is the 3rd Big Bad. Who happens to eat her love.]] It takes a lot of convincing before she stops seeing herself as a monster.
** Aurora. [[spoiler:Under a sleeping curse for thirty years that makes you relive your worst memories. Her true love sacrifices himself to save her and gets his soul sucked out. She's plagued by ''horrible'' nightmares and won't sleep. Then Cora kidnaps her. Then Hook rips out her heart and gives it to Cora]]. She and Phillip are temporarily turned into flying monkey slaves of the Wicked Witch for telling Snow and Charming about the plans for their baby. While Aurora herself is pregnant.
** Baelfire [[spoiler:aka Neal]]. He's [[spoiler: watched his father who abandoned him die in front of him to make up for it. He was also forcibly separated from his son and the woman he loves. Then he gives his life for his father's, and dies with him holding his hand [[DiedInYourArmsTonight and in Emma's arms]], and with Henry having no real memory of him]]
** Anton. He was bullied by his family and never fit in. When he finally gets friends, who are human, they betray him and kill his family, causing him to be TheLastOfHisKind.
** Mulan. Who is implied to have fallen in love with Prince Phillip while helping him reunite with his True Love Aurora ([[BrokenBase whether this was the case is still heavily debated]]), only for him to lose his soul right after they wake her up and his final request was for her to protect her romantic rival in his place. [[spoiler: Then she falls in love with Aurora while they are trying to find a way to bring back Prince Philip's soul. And after they do that and Mulan finally decides to confess her feelings Aurora happily tells her that she is now pregnant with Prince Phillip's child.]]
** Madeline, [[spoiler: Cruella]]'s mother. She loses her husband ([[spoiler: and his successors]]) to [[spoiler: Cruella]]'s sociopathic impulses, tries to make her good, to no avail, and ages alone, dealing with her daughter's petty crimes on her own because she doesn't want to denounce her and feels responsible for everything. Her only comfort and support comes from [[spoiler: her dogs]], who protect her and remind her of her succesful career. Then, [[spoiler: Cruella acquires power over animals, gets the dogs to kill her mother, gets rid of them too and makes herself a nice fur coat with the leftovers]]...
--->'''Madeline''': Get away from [[spoiler: Cruella]]. She takes the things you love and she destroys them.
** Tinker Bell, for how the Blue Fairy treated her after trying so hard to prove herself a good fairy and help someone.
** Ariel, who is tricked into betraying Snow White, the friend who helped her finally meet Eric. When she goes back and saves Snow from Regina, she has her voice stolen before she can talk to Eric again. She remains without her voice for 28+ years, unaffected by the Dark Curse, which only means she's aware of the entire time. Somewhat lessened by the fact that this did ''not'', in fact, BreakTheCutie, and when Regina restores her voice, Ariel [[EasilyForgiven quickly lets it go when she's told where Eric is]], [[AngstWhatAngst and carries on in her usual]] PluckyGirl style. Blackbeard kidnapped Eric and Hook refused to help her find him in order to keep his ship. Though she did eventually find him and they even escaped the second casting of the Dark Curse.
** Wendy being a prisoner of Pan for centuries, trapped in a box with the threat of John and Michael hanging over her head if she doesn't do his bidding, and knowing her parents are long gone by now. The poor girl seemed traumatized. John and Michael qualify as well, having to be Pan's slaves for about a century or else he would kill their older sister.
** Sir Percival. When he was a child, Regina burned down his village, killed his loved ones and smiled as she did. Years later, he sees her with a group of people who don't argue when she claims to be the savior. While he could have told Arthur, it's not surprising, not to mention understandable that he tries to kill Regina for her crimes. And while David only kills him after he nearly kills Robin, it's not hard to feel bad for the poor boy. Especially when his king, whom he has served faithfully, forgives Regina, although that may be justified by [[spoiler: Arthur's own deceitfulness and sketchy moral code.]]
[[/folder]]
----