* AdaptationDisplacement - Younger Marvel fans, particularly those introduced to the major characters through the modern films, may be shocked when they find out that not only is Samuel L. Jackson's portrayal based on an Ultimate/"alternate" Nick Fury, the original Nick Fury is white.
** TheSuperHeroSquadShow also features an Ultimate-inspired Nick Fury.
** As ''WebVideo/ImAMarvelAndImADC'' pointed out:
--->'''616!Nick Fury''': "I bust my hump in comics for ''40 years'', and ''he[[note]]Ultimate!Nick[[/note]] gets the movie!''"
* BaseBreaker: Ultimate Fury is either a badass, awesome leader guy, or a manipulative jerkass who only cares about himself. DependingOnTheWriter, both is true.
** Marcus!Fury, 616!Fury's son who's an expy of Ultimate Fury, has been getting heat from portion of the fanbase for being 'a cheap way to cash in on the film' or praised for being 'a great way to bring Fury back to his roots'. The fact that he's all but replacing the original Fury hasn't helped matters.[[note]]Original Fury's age supressors have began to fail and his real age is catching up to him, and he's gone into hiding. People are now calling Marcus 'Nick Fury' like he's the same guy as his dad.[[/note]] Some people are hoping its a DorkAge and will be ignored later, some are hoping that, if it is a DorkAge, that Marcus!Fury will stick around afterwards. Although Secret Avengers has shown that he isn't very much like either Fury, particularly when it comes to [[spoiler:feeling guilty about the work SHIELD does]].
*** This has heated even more up by ''ComicBook/OriginalSin'' [[spoiler: killing off Dum Dum Dugan after retconning that he's been a series of LMDs all this time that merely ''think'' they've been taking the same immortality drugs that Fury has kept around because of some desperate need to keep his buddy around, as well as ending with Fury trapped on the moon as the Watcher's replacement.]]
* BrokenBase: Which Nick Fury, Classic or Ultimate, should be considered ''the'' Nick Fury. This has been a massive debate ever since the Ultimate likeness has supplanted classic in just about every media adaptation. The fact that Nick Fury Jr. was created as a 616 counterpart heated up the debate even more.
* GrowingTheBeard: When Jim Steranko had Nick Fury ''shave'' his scraggly beard off that became the sign that the comic was taking its own innovative path.
* HarsherInHindsight - A driving force of Fury's actions in the MAX miniseries are the fact that he has run out of wars to fight and must scrounge for armed conflict (like being loaned out to the DEA to bring down drug manufacturers). He is desperate to have some sort of battle to fight to escape from his crummy domestic life. The first issue came out in November 2001 but it was clearly written before 9/11. Within a few months Fury would have his war.
* MartyStu: DependingOnTheWriter Nick Fury (616/Ultimate/Mass Media/Whichever version) can be written in the same as vein as Batman, where he's the end all to everything and everyone will love him no matter what he does.
* MemeticBadass - One splash page of a shirtless Nick Fury crashing his rocket-powered bike through a wall while firing his GunsAkimbo is regarded as one of the most awesome things ever.
* MoralEventHorizon: For many, Fury Sr sending Captain America, Spider-Man, Luke Cage, Daredevil and Wolverine to Latveria to carry out the unauthorised assassination of Von Bardas, because she was supplying villains with technology. This could have started a war with Latveria, and resulted in a lot of deaths. The fact that he then used mindwiping technology on them so they wouldn't remember it, which resulted in Luke Cage being unable to protect himself from an attack he had no idea was coming, which could have killed him, and left him in a coma (his girlfriend, who was pregnant at the time, was also there when the apartment exploded).
** If that wasn't bad enough, him saving J.T. James' life, just to let him go so that he will fall to his death minutes later, then simply telling Daisy (J.T.'s girlfriend and the closest thing that Fury had to a daughter) that J.T. didn't make it, and completely forgetting to tell her that Fury himself killed him, is definitely one.
** What he did to revive [[spoiler: deceased SHIELD agent Phil Coulson]] in ''Series/AgentsOfSHIELD'' is considered this by some. The full circumstances aren't exactly clear, but [[spoiler: it ended with Fury siphoning some kind of drug out of a decomposing alien corpse.]]
*** Though that could be considered a CrowningMomentOfHeartwarming. Since he did so because he completely trusts Phil, which coming from Nick Fury is aying A LOT. And considering what SHIELD really was, it falls under a combination of IDidWhatIhadtoDo and ProperlyParanoid.
* ReplacementScrappy: Nick Fury Jr, for obvious reasons listed above.