* AdaptationDisplacement: You would be hard pressed to find a person on the street who knows who Ms. Marvel is. It would be harder still to find one who knows anything about Marvel's original Captain Marvel. To this day Ms. Marvel is best known to some people as simply being "that blonde chick Rogue stole her cool 90s powers from."
* BaseBreaker: Carol's new red/black (dark blue?) Captain Marvel costume has been this for some fans. While some prefer the new de-sexualized costume (intended as a color coded reversal of the second Captain Marvel costume worn by Mar-Vell) for being something a strong, no nonsense feminist soldier would wear as opposed to the more stripperific black bathing suit costume that was her primary Ms. Marvel attire for years, many others prefer the previous costume (sometimes referred as "The War Bird costume") for being more visually dynamic and look down on the new suit for being a bland, boring, generic body suit.
** Marvel's inability to figure out what it wants to do with her hair also falls into this category.
** The decision to "promote" Carol from Ms. Marvel to Captain Marvel (for no better reason really than they won the rights to the name from DC and needed to pin it on somebody so they could keep the name) has also been this for some fans - some see it as a natural progression of the character, even going so far as to say that the name should have gone to her a long time ago, while others actually see it as a step back for her, saying that it takes away from her distinction as a character and that it sacrifices her individuality and identity by forcing the moniker of a previous character onto her instead of allowing Carol to simply be herself.
** On some forums, her Captain Marvel book is one of the best, if not ''the'' best comic book in publication right now, and its a great relief for Carol to finally get the push she deserves. On other forums, the book is a waste, and so many other characters should have gotten the space for an ongoing instead of her.
* CrowningMomentOfAwesome: In ''Avengers Annual #10", Carol rips the Avengers a new one for their inaction during the "Marcus Kang" fiasco.
** Around that time, she also punches Rogue (who was surrendering to the X-Men) so hard that she nearly hits the Moon.
* CrowningMomentOfHeartwarming: In the aftermath of the Skrull Invasion, everyone looks at Spider Woman with suspicion. Ms. Marvel was the only one who approached her and gave her a hug of relief.
** [[spoiler: Tries to do the same for the recently returned ScarletWitch taking her back to the Avengers mansion but TheVision meets them at the door and proceeds to give a TheReasonYouSuckSpeech to Wanda that drives her off in tears.]]
** Triples as a CrowningMomentOfHeartwarming and CrowningMomentOfAwesome, but two of the women Carol teamed up with when she found herself stranded in World War II went on to create a comic strip titled "Captain Marvelous."
* EnsembleDarkhorse: For being the DistaffCounterpart to Captain Marvel, she's actually made quite a name for herself.
** To the point of eventually taking on the name Captain Marvel herself.
* FanPreferredCouple: Thanks to Brian Reed, she was potential love interest for Spider-Man. Since their first date, nothing's come of it outside of them becoming close friends and mild flirting from Spidey, though when Carol herself was taken over by Venom, he hints to Spidey that his crush might not be one sided.
* FriendlyFandoms: With fans of Creator/MattFraction's {{Hawkeye}} book. At least partially due to Kelly Sue and Fraction being HappilyMarried.
* LesYay: With [[SpiderWoman Jessica Drew]] and Jessica Jones, which is perhaps more impressive for not being Claremont's fault.
* MemeticMutation: Her new Captain Marvel outfit as designed by artist [[Creator/JamieMcKelvie Jamie [=McKelvie=]]], has gotten this reaction from fans, with plenty of fan art and cosplays of said costume popping up since being introduced in the Summer of 2012. Encouraged by the comic itself; one of Carol's friends makes her a hat based on the outfit's design.
* MyRealDaddy: RoyThomas created Ms. Marvel, but Creator/ChrisClaremont made her awesome. It's also why she's more or less an unofficial member of the X-Men.
** Judging by the positive reaction her latest ongoing series has gotten (or was getting initially), Creator/KellySueDeConnick is looking like she'll reach this status with the character. Others prefer BrianReed to Kelly Sue however.
* NeverLiveItDown: The entire "Marcus Kang" incident, combined with Rogue stealing her powers and memories, sidelined Ms. Marvel for years until Creator/KurtBusiek brought her back as a main character in ''Avengers''. It took her own series to undo a lot of the damage.
* TheWoobie: Carol's had her fair share of Woobie-worthy moments - screwed over by a jerky father, crappy boss, brainwashed and raped repeatedly by a super-villain, lost her powers and was left to drown while in a coma, more problems with powers coming and going over the years, struggled with alcoholism, depression, on again/off again inferiority complex, unfulfilled love life, misguided and ridiculous jokes against her body, may or may not have been forced to float naked in space by the Brood (and was actually experimented upon while naked by the Brood), etc.