* AdaptationDisplacement: You would be hard pressed to find a person on the street who knows who Ms. Marvel is. It would be harder still to find one who knows anything about Marvel's original Captain Marvel. To this day Ms. Marvel is best known to some people as simply being "that blonde chick Rogue stole her cool 90s powers from."
* AlternativeCharacterInterpretation: Why did Carol Danvers, an intelligent, hardworking Major in the United States Air Force and casual feminist, run around in such {{Stripperific}} costumes for such a long time? Even after she moved beyond her split personality days? Did she really somehow not know any better, or did she actually like showing off her shapely, well-built body? Did she even, on some level, use her natural sex appeal as a weapon to throw her enemies off in a fight?
** Of course, the Doylist reality is that it was Creator/StanLee's preferred Dave Cockrum design. As Cockrum himself reported:
-->'''Dave Cockrum:''' [Stan] said, 'That's what you should have done from the start! That's what I like: Shiny leather and tits & ass!'
* BaseBreaker: Carol's new Jamie [=McKelvie=]-designed red/black Captain has been this for some fans. While many people prefer the new costume (intended as a colour-coded reversal of Mar-Vell's costume), some prefer the previous [[{{Stripperiffic}} swimsuit-and-domino-mask]].
** Different artist interpretations of what she does with her hair in costume all have fans and detractors.
** The decision to promote Carol to the Captain Marvel name has been this for some people, who claim it has no better reason than Marvel having won the rights to the name from DC.
** And of course, some people [[HeManWomanHater just can't stand the idea that the book is popular with quite a few women and girls who read comics (not to mention men),]] that they like to express this online or through cosplay, and that an interesting character is finally getting the A-list publicity push she deserves; instead they claim that the book is a "waste of space," as though there were a hard limit on the amount of books Marvel could publish.
* CrowningMomentOfHeartwarming: In the aftermath of the Skrull Invasion, everyone looks at Spider-Woman with suspicion. Carol was the only one who approached her and gave her a hug of relief.
** [[spoiler: Tries to do the same for the recently returned ScarletWitch taking her back to the Avengers mansion but TheVision meets them at the door and proceeds to give a TheReasonYouSuckSpeech to Wanda that drives her off in tears.]]
** Triples as a CrowningMomentOfHeartwarming and CrowningMomentOfAwesome, but two of the women Carol teamed up with when she found herself stranded in World War II went on to create a comic strip titled "Captain Marvelous."
* EnsembleDarkhorse: For being the DistaffCounterpart to Captain Marvel, she's actually made quite a name for herself. And of course she's now ''the'' Captain Marvel.
* FanPreferredCouple: Thanks to Brian Reed, she was potential love interest for Spider-Man. Since their first date, nothing's come of it outside of them becoming close friends and mild flirting from Spidey, though when Carol herself was taken over by Venom, he hints to Spidey that his crush might not be one sided.
* FridgeHorror: Carol's earlier, more {{Stripperific}} costumes may be harder to enjoy when one remembers that Carol is in fact a '''RAPE VICTIM'''.
* FriendlyFandoms: With fans of Creator/MattFraction's {{Hawkeye}} book. At least partially due to Kelly Sue and Fraction being HappilyMarried.
* LesYay: With [[SpiderWoman Jessica Drew]] and Jessica Jones, which is perhaps more impressive for not being Claremont's fault.
* MemeticMutation: Her new Captain Marvel outfit as designed by artist Creator/JamieMcKelvie, has gotten this reaction from fans, with plenty of fan art and cosplays of said costume popping up since being introduced in the Summer of 2012. Encouraged by the comic itself; one of Carol's friends makes her a hat based on the outfit's design.
* MyRealDaddy: Roy Thomas created Ms. Marvel, but Creator/ChrisClaremont made her awesome. It's also why she's more or less an unofficial member of the X-Men.
** Judging by the positive reaction her latest ongoing series has gotten (or was getting initially), Creator/KellySueDeConnick is looking like she'll reach this status with the character. Others prefer Brian Reed to Kelly Sue however.
* NeverLiveItDown: The entire "Marcus Kang" incident, combined with Rogue stealing her powers and memories, sidelined Ms. Marvel for years until Creator/KurtBusiek brought her back as a main character in ''Avengers''. It took her own series to undo a lot of the damage.
* TheWoobie: Carol's had her fair share of Woobie-worthy moments - screwed over by a jerky father, crappy boss, brainwashed and raped repeatedly by a super-villain, lost her powers and was left to drown while in a coma, more problems with powers coming and going over the years, struggled with alcoholism, depression, on again/off again inferiority complex, unfulfilled love life, misguided and ridiculous jokes against her body, may or may not have been forced to float naked in space by the Brood (and was actually experimented upon while naked by the Brood), etc.