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* AccidentalNightmareFuel: Happy, the Happy Meal mascot has been viewed by many as absolutely terrifying. It's UncannyValley incarnate, with wiry arms and a ''huge'' SlasherSmile. [[http://i0.kym-cdn.com/entries/icons/original/000/015/612/BoBT9OvIAAE5T6O.jpg See it and weep]]... forever.
* EarWorm:
** "Give me back that Filet O Fish! Give me that Fish!"
** "Ba-da-ba-ba-ba, I'm Lovin it!" That's Music/JustinTimberlake, by the way.
** "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun!"
** "You deserve a break today! So get up and get away--to [=McDonalds=]! [=McDonalds=]! [=McDonalds=]!"
** "When the clock strikes... half past six, babe... time to head for... golden lights... [[https://youtu.be/0c4_b5PHWg8 hey!]]"
* FandomRivalry: Ronald [=McDonald=] and Advertising/TheBurgerKing. And in the UsefulNotes/{{Philippines}}, with Jollibee.
* GermansLoveDavidHasselhoff: The [[http://en.wikipedia.org/wiki/McRib McRib]] is a popular sandwich with a cult following, but in most countries that serve it, it is only served periodically. In Germany, meanwhile, the [=McRib=] is so popular, it's the only country to serve the sandwich year round.
** [=McDonalds=] also includes (or excludes) certain items based on local tastes and customs. Israeli stores are kosher, Indian stores don't use beef, and stores in China and HongKong include wings on the menu. Also, French stores have wine and German stores have beer!
* MemeticMolester: Ronald [=McDonald=] gets this treatment sometimes (though not nearly as often as the Burger King).
** [[http://youtu.be/Jwb9W51j7fo "I'm no stranger, I'm Ronald [=McDonald=]!"]] Creator/StephenKing must have seen this commercial before he wrote ''{{Literature/It}}''.
** [[https://www.youtube.com/watch?v=npmyDYW8gFI Here's a 1979 ad]] where he takes a group of kids into an abandoned haunted house to explore it. Notice how he's the only adult with them.
** Not to mention those Japanese commercials with him hiding under a woman's bed...
* MemeticMutation:
** Some Japanese commercials for Donald [=McDonald=] (as he is called in Japan due to a lack of a true R sound in the JapaneseLanguage) have undergone this due to his "RAN RAN RUU!" CatchPhrase. [[http://www.youtube.com/watch?v=P9HULx5_-cA Here's the source.]]
*** This has of course led to horrifying {{Stupid Statement Dance Mix}}es, such as [[http://www.youtube.com/watch?v=Ssh71hePR8Q&feature=related this one]].
** Mac Tonight, the crooner with a crescent moon for a head who sang [=McDonald's=]-themed lyrics to the tune of "Mack the Knife", was made by a user on Website/{{YTMND}} into "[[http://knowyourmeme.com/memes/moon-man Moon Man]]", an ''incredibly'' racist "rapper" with [[SyntheticVoiceActor text-to-speech voice synthesis]]. Many Mac Tonight fans are understandably pissed at the "Moon Man" meme.
** And then it got entangled with the RedZoneRemixVid meme as well. Presenting, [[https://www.youtube.com/watch?v=vtfpybWWCso REDONALD ZONE]], which uses the same ad as the ''Ran Ran Ruu'' videos
** Three words: [[WesternAnimation/RickAndMorty Szechwan McNugget Sauce]]; thanks to [=McDonald=]'s tweet "[=McNugga=] Lubba Dub Dub", perhaps this is now an AscendedMeme.
* MisaimedMarketing: The 1986 [[WesternAnimation/AnAmericanTail Fievel]] Christmas stockings; because Christmas always brings to mind Jewish mice.
* NewerThanTheyThink: Several times:
** They didn't use drive-through windows until the mid-70s or so. In fact, the first one was installed at a location near a military base, to serve soldiers who couldn't leave their cars while in fatigues.
** The Big Mac was introduced in 1968, meaning that it's six years newer than even the Filet-O-Fish. Chicken [=McNuggets=] didn't come along until 19''8''3.
* NeverLiveItDown: He may have made it big in ''Series/{{Seinfeld}}'' later, making it so very hard to believe that the guy in [[https://www.youtube.com/watch?v=UTSdUOC8Kac this old commercial]] was actually Jason Alexander.
* ParanoiaFuel: Some Japanese commercials show him hiding under a woman's bed. This was apparently meant to convey [=McDonald's=] being open 24/7 in Japan, but still.
* RetroactiveRecognition: The guy wearing the big Mac Tonight head quickly became very famous for not having a word of complaint about working under unbelievably heavy prosthetics. That's right, Mac was Creator/DougJones.
* UncannyValley:
** [[http://www.youtube.com/watch?v=iO57P3xKUko The very first ad]] with Ronald. Seriously, what were they thinking?
** The [[https://www.youtube.com/watch?v=Hii7U1C8Hcs second commercial]] is even worse (see MemeticMolester above).
* ValuesDissonance: When [=McDonald's=] first arrived in UsefulNotes/{{China}}, its citizens were baffled by the concept of drive-thru restaurants. In fact, many Chinese simply parked in the drive-thru area and walked into the restaurant to get their food!
* ViewerGenderConfusion: The dodo in the newer commercials is a ''girl''?
* WeirdAlEffect: [[http://en.wikipedia.org/wiki/McDonaldization McDonaldization]].
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