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* AcceptableTargets: People everywhere just love to hate this company, [[FanHater as well as the people who eat there]].
* EarWorm:
** "Give me back that Filet O Fish! Give me that Fish!"
** "Ba-da-ba-ba-ba, I'm Lovin it!" That's Music/JustinTimberlake, by the way.
** "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun!"
** "You deserve a break today! So get up and get away--to McDonalds! McDonalds! McDonalds!"
* FandomRivalry: Ronald [=McDonald=] and Advertising/TheBurgerKing.
** And in ThePhilippines, with Jollibee
* GermansLoveDavidHasselhoff: The [[http://en.wikipedia.org/wiki/McRib McRib]] is a popular sandwich with a cult following, but in most countries that serve it, it is only served periodically. In Germany, meanwhile, the [=McRib=] is so popular, it's the only country to serve the sandwich year round.
** [=McDonalds=] also includes (or excludes) certain items based on local tastes and customs. Israeli stores are kosher, Indian stores don't use beef, and stores in China and HongKong include wings on the menu. Also, French stores have wine and German stores have beer!
* MemeticMolester: [[http://youtu.be/Jwb9W51j7fo "I'm no stranger, I'm Ronald [=McDonald=]!"]] Creator/StephenKing must have seen this commercial before he wrote ''{{Literature/It}}''.
* MemeticMutation: Some Japanese commercials for Donald [=McDonald=] (as he is called in Japan due to a lack of a true R sound in the JapaneseLanguage) have undergone this due to his "RAN RAN RUU!" CatchPhrase. [[http://www.youtube.com/watch?v=P9HULx5_-cA]]
** This has of course led to horrifying {{Stupid Statement Dance Mix}}es, such as [[http://www.youtube.com/watch?v=Ssh71hePR8Q&feature=related this one]].
* MisaimedMarketing: The 1986 [[WesternAnimation/AnAmericanTail Fievel]] Christmas stockings; because Christmas always brings to mind Jewish mice.
* NewerThanTheyThink: Several times:
** They didn't use drive-through windows until the mid-70s or so. In fact, the first one was installed at a location near a military base, to serve soldiers who couldn't leave their cars while in fatigues.
** The Big Mac was introduced in 1968, meaning that it's six years newer than even the Filet-O-Fish. Chicken [=McNuggets=] didn't come along until 19''8''3.
* TheScrappy: [=McDonald's=] is one to various groups: anti-capitalist/anti-globalizaton activists, vegetarians/vegans, environmentalists, health groups (both in terms of the calories of their food and in terms of contaminated food e.g. a nematode worm in a burger) and foodies (especially burger fans). Those are just a few of the groups who are not lovin' it.
* {{Squick}}: At some point, customers have found content in their food such as nematode worms, e-coli bacteria, and the back legs of a mouse.
* UncannyValley: [[http://www.youtube.com/watch?v=iO57P3xKUko The very first ad]] with Ronald. Seriously, what were they thinking?
** The second commercial is even worse (see MemeticMolester above).
* ValuesDissonance: When [=McDonald's=] first arrived in UsefulNotes/{{China}}, its citizens were baffled by the concept of drive-thru restaurants. In fact, many Chinese simply parked in the drive-thru area and walked into the restaurant to get their food!
* ViewerGenderConfusion: The dodo in the newer commercials is a ''girl?''
* WeirdAlEffect: [[http://en.wikipedia.org/wiki/McDonaldization McDonaldization]]

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