!! Franchise examples:
* AdaptationDisplacement: Blade. More people are familiar with the movies than with the comic book character, up to the point where Blade was all but turned into an African-American in the books to better match up with Wesley Snipes' portrayal. In the comics he was canonically African-English for years beforehand.
* AlternateCharacterInterpretation: ComicBook/TheWasp. It's very easy to read her early stories and interactions with future husband Hank Pym as being that of a manipulative, exploitative bitch who ruined her partners confidence by leading him on then switching her affections to another team mate, taking advantage of a recently widowed man by playing up her resemblance to his deceased wife, and making light of his insecurities.
* AuthorsSavingThrow: Dr Pym was not involved in building the clone Thor, that was a Skrull.
* BaseBreaker: Eddie Brock: Either a complex [[{{Badass}} badass]] who should be in more comics or a boring, one-dimensional NinetiesAntiHero [[TheArtifact artifact]] that needs to just go away. This depends largely on whether he's playing the villain or the hero.
* CompleteMonster: See [[Monster/MarvelComics here]].
* ContinuityLockOut: Frequently, and is, along with the DC Universe, one of the biggest poster-franchises for this trope.
* CrapsackWorld: ZigZaggedTrope. While there's obviously a lot of problems in the Marvel Universe and [[BadFuture Bad Futures]] are constantly having to be thwarted, none of this changes the fact that there's a lot of good people fighting to make the world a better place. Generally this trope seems more prevalent in the X-titles, due to the need to display bigotry in order to make the reader understand why the X-Men are fighting. It's really more of a WorldHalfFull.
* CrazyAwesome: Dr. Pym can be an amazing character when written well, unfortunately so few writers know what to do with him.
** Deadpool may as well be the poster-child for this trope.
** Moon Knight, a lunatic with split personalities who flies around in a ''moon-shaped helicopter'' and regularly battles supernatural creatures.
* CrossesTheLineTwice: After Frank Castle killed third-string villain Stilt Man (with a bazooka shot to the groin no less) a group of other less notable Spider-Man villains held a memorial for their fallen colleague at a local bar. Frank made sure they were all there, then blew up the bar.
* DesignatedHero: A growing sentiment thanks to 'hero vs hero' series like Civil War and Avengers vs X-Men, among with plenty of of other morally dubious acts has led to many people finding it hard to root for many of Marvel's heroes (With the exception of more lighthearted ones).
* DorkAge: ''Civil War'' and ''Avengers Vs X-Men''
* EndingFatigue: Roderick's story went on for several years with two unmasking teases before picking a character who was already dead to be him (later revealed to be a fake 10 years later).
* EnsembleDarkHorse:
** Amongst the villains: Batroc, Shocker, Baron Helmut Zemo, Mr. Negative, the Hood, Ghost, 8-Ball, Roderick Kingsley, and Boomerang.
** Amongst the heroes: Blade, Deadpool, Hannibal King, Hercules, Darkhawk, Iron Fist, the Thing, Moon Knight, War Machine, Hawkeye, the Great Lakes Avengers (especially Squirrel Girl), Sleepwalker, Ms. Marvel ([[AffirmativeActionLegacy both]] [[Comicbook/MsMarvel of]] [[Comicbook/MsMarvel2014 them]]), Scarlet Spider, Agent Venom and Spider-Gwen.
** Amongst the supporting casts: [[BreakoutCharacter Mary Jane Watson]] ([[CreatorBacklash no matter how much the executive wished otherwise]]), J. Jonah Jameson, Aracely, Everett Ross, Anna Maria Marconi, Amadeus Cho, Maria Hill, Bob Agent Of Hydra, Doop, Dr. Nemesis, Kate Bishop, the Warriors Three, and Jessica Jones.
* EvilIsCool: The Masters of Evil are basically a whole club of badass villains.
* FanonDiscontinuity: [[Comicbook/TheFalcon Sam Wilson]] was ''never'' a pimp, ''ever''. (As of ''All New Captain America'' this is the official canon, explicitly stating that the pimp origin as false memories implanted by the Red Skull to make Sam question his identity).
** ''Comicbook/OneMoreDay'' for those who like the marriage between Peter and Mary Jane. Those who don't still deride it for how [[IdiotPlot poorly written]] it was.
* FanPreferredCouple:
** Canon: Storm / Wolverine (in place of Storm / Black Panther), [[HoYay Rictor / Shatterstar]], Rogue / Gambit, Peter / Mary Jane (after ''One More Day'' and in place of [[TheScrappy Carlie]] or [[StrangledByTheRedString Silk]]), Hawkeye / Mockingbird (instead of Hawkeye / Spider-Woman)
** Non-canon: Professor X / Magneto, Iron Man / Captain America (though this one is promptly sunk now that [[spoiler:616-Steve is an old man after losing his power and settled down with Sharon]]), Ms Marvel / Spider-Woman, [[IncestYayShipping Thor / Loki]]
* FoeYay: Eddie Brock sure is obsessed with Spider-Man...
** Mr. Hyde's obsession with the Cobra, his former partner in crime, verges on this.
** Norman Osborn with... pretty much every hero he's ever fought. A common description of him is "a walking Amber Alert".
** Than of course there's Dr. Doom's obsession with ''[[SayMyName RIIIIICCCCCHHHHHHHHAAAARRRDS]]''.
* FridgeBrilliance: Phil's descent into insanity and his FaceHeelTurn actually make a lot more sense than you'd think when you consider that people who take the Goblin formula often suffer from mental instability. Roderick Kingsley modified the serum he took so it wouldn't drive him crazy... but Phil wasn't so lucky.
* HoYay: Iron Man has some with Comicbook/CaptainAmerica.
** [[HoYay Les Yay]]: Ms. Marvel has some with [[ComicBook/{{SpiderWoman}} Jessica Drew.]]
* JerkassWoobie: A lot of the villains. Notable examples include Eddie Brock, Baron Helmut Zemo, Dr. Octopus, Magneto, and Ghost.
* MagnificentBastard:
** Doctor Doom
** Roderick Kingsley
** Mister Sinister
** ComicBook/NickFury is a cold-blooded scheming manipulator who keeps files on everyone. He's also a good guy.
** Loki
* MemeticBadass: Thor and Hercules.
* MoralEventHorizon:
** Crossbones crosses it by raping Diamondback and killing her brothers when they come to rescue her. Diamondback is a teenager at this point.
** Doctor Doom in the whole of the ''Unthinkable'' arc (hence the title), but particularly what he did to Valeria, his old girlfriend.
** The Green Goblinīs killing of Gwen Stacy.
** What Roderick did to Betty Brant and Ned was completely unjustified.
** The [[Comicbook/{{Daredevil}} "Guardian Devil"]] storyline saw Mysterio cross the line multiple times.
* NarmCharm:
** Batroc. So ridiculous, but so fun!
** Electro's star mask looks goofy to some people, but it's so distinctive and such an iconic part of his character that it's hard to imagine him without it. Even after he loses the mask, he gains scars on his face that have the same pattern. His Ultimate version really loses out for not having it.
** The setting in general runs on this and it's a big part of the reason Marvel's been so successful. Major characters include [[ComicBook/CaptainAmerica a guy in blue spandex fighting Nazis]], [[ComicBook/GuardiansOfTheGalaxy a talking raccoon and tree who are best friends]], and [[ComicBook/IncredibleHulk a giant green rage monster]]. The fact that Marvel embraces the silliness of the characters allows them to derive surprising pathos from them.
* NeverLiveItDown: Dr. Pym hit his wife once, and ''only'' once, while in the middle of a nervous breakdown (one that Janet helped cause no less).
* NightmareFuel: Carnage
** A good majority of the villains that Comicbook/GhostRider goes up against. And even Ghost Rider himself, at times.
* ReplacementScrappy:
** Suffice it to say that Macendale was a ''very'' poor substitute for Kingsley.
** Mac Gargan when he became Venom. "A loser dressed like Venom is still a freaking loser."
** The female Thor. The character is a walking InternetBackdraft.
* RescuedFromTheScrappyHeap: Maria Hill, Franklin Richards, Kaine, and Norah Winters.
* TheScrappy: Sally Floyd, Miriam Sharpe, Triathlon, the Sentry, Michelle Gonzales, Alpha, and Carlie Cooper. Wonder Man used to be this, but now it depends on who's writing him.
* SupposedlyRebelliousSeries: A lot of Marvel fans take pride in Marvel's origins as a rebellious series that pushed boundaries, forgetting that this was largely a trait of TheSixties and not as true of the eras that came later:
** It is true that in its early years, Marvel upset many conventions: neurotic characters, Teenage Hero instead of KidSidekick, stories set in real-world cities, superheroes who had no SecretIdentity (like the Fantastic Four). In its early years it even averted ComicBookTime and showed characters growing and changing as the story advanced with Reed and Sue marrying in the original run of the Fantastic Four, Spiderman going from High School to College. From the 70s, Marvel adopted ComicBookTime, engaged in SoapOpera plots and teases in the grand 50s Superman tradition and advocated the "illusion of change", big event comics that seemed to make changes only for it to get hastily retconned.
** As noted by Creator/AlanMoore in his article (for Marvel UK's magazine ''Daredevils') "Blinded by the Hype":
--> '''[[http://geektyrant.com/news/2012/9/25/alan-moores-lost-stan-lee-essay.html Alan Moore]]''':''You see, somewhere along the line, one of the newer breed of Marvel editors ... had come up with one of those incredibly snappy sounding and utterly stupid little pieces of folk-wisdom that some editors seem to like pulling out of the hat from time to time... 'Readers don’t want change. Readers only want the illusion of change.' Like I said, [[ItSeemedLikeAGoodIdeaAtTheTime it sounds perceptive and well-reasoned on first listening]]. It is also, in my opinion, one of the most specious and retarded theories that it has ever been my misfortune to come across ... If readers are that averse to change then [[ArmorPiercingQuestion how come Marvel ever got to be so popular in the first place]], [[TheSixties back when]] [[Creator/JackKirby constant change]] and [[Creator/SteveDitko innovation]] was [[GloryDays the order of the day]]?
* UnpopularPopularCharacter: Although he's come to be seen as something of a loser in the supervillain commmunity, the Shocker nonetheless has a sizable fan following. Ironically enough, it's his lack of a FreudianExcuse or obsessive vendetta with Spider-Man that make him stand out among Spidey's enemies. And as [[http://www.spiderfan.org/characters/shocker.html this profile]] shows, Shocker's actually defeated Spider-Man more times than you might think.
** Mary Jane is this to the executive, as an inversion to CreatorsPet. The fans love her while the higher-ups would willing to ruin the franchise to get rid of her ''three times''. One thinks they would learn from the [[InternetBackdraft reception]] of the first two.
* VillainDecay:
** Bob Budiansky wrote 8-Ball as a clever, dangerous criminal with a wicked sense of humor. Later writers made him yet another in an endless line of disposable CListFodder. What a fucking waste...
** Jason Macendale basically lacked everything that made the Hobgoblin a good and unique villain in the first place. To illustrate how bad a villain he was, he once made a Team Rocket exit after a fight with Spider-Man when the latter was 'drunk!' It got so bad that Roderick had to come out of retirement and kill him to preserve his reputation.
* {{Wangst}}: The Silver Surfer slips into this when badly written.
* TheWoobie:
** Dr. Pym. First wife, dead. Second wife, dead. His robot son? Genocidal killing machine. The only robot son that wasn't genocidal? Killed by his genocidal brother. Best friend, Bill Foster, murdered. Other best friend, Scott Lang, was dead for a time and barely talks to him anymore. Just about anyone he ever cared about has wound up dead. He's had at least four documented mental break downs and all of his inventions have been turned to criminal use, tarnishing his scientific legacy. It doth suck to be Hank Pym.
** Jessica Drew has a record of not having luck in love; and then spent about 2 years getting caught and imprisoned by the Skrull until the epilogue of ''Secret Invasion'', and when she returns, almost everyone hates her, [[NeverLiveItDown thinking that she's still the Skrull Queen that impersonated her]].
** The X-Men as a whole are a team of woobies, and the mutant populace by extension. Even the most upbeat and innocent characters like Nightcrawler, Kitty Pryde, and Pixie tend to go through a lot of hardship, while mutants as a whole have faced countless atrocities against them, including legalized enslavement and even state-ordered genocides. Its even worse for civilian mutants as they often don't have powers that are actually useful or even threatening (in some cases, they don't even have 'powers' at all! Just physical mutations), but are ''still'' [[FantasticRacism targeted for being 'freaks' by thugs and giant killer robots alike]]. Being a mutant means that you'll forever have a target on your back, but the 'cool powers' aren't a guarantee, and judging by the informed numbers of mutants compared to who we see, its a safe bet to say that most mutants ''don't'' have the kind of powers [[FridgeHorror that can protect them from mob violence or giant robots.]]
** Daredevil. It's basically fact that he has the worst life out of all of Marvel's heroes.
** Shocker. One of the nicest guys around (for a supervillain) but nobody likes or respects him, not even his fellow supervillains. Add to that his tendency to [[ButtMonkey get his ass kicked]].
** Awesome Andy, also known as the Mad Thinker's Awesome Android. After many years being the Thinker's goon, he was given freedom and became a worker at She-Hulk's law firm. He fell in love, had his heart broken, tried living a fake romance with Starfox's powers, got his heart broken again, and at the end of it all he simply reset his programming and became the Mad Thinker's goon again. It's hard to not want to hug the big blockhead.

!! Animation Block Examples:
* AnimationAgeGhetto: Creator/JephLoeb has gone on record stating that ''WesternAnimation/UltimateSpiderMan'' is specifically aimed at children, and ''WesternAnimation/HulkAndTheAgentsOfSMASH'' has been described as being LighterAndSofter as well.
* FandomRivalry: Averted. Even marvel fans of the comics and the movies admit that in general Marvel animation hasn't quite reached the same level as Franchise/{{DCAU}} and its animation spin-offs.
* LoveItOrHateIt: ''Oh boy.'' While the shows are usually praised for their voice cast (Getting a lot of great talent from the Los Angeles VA scene), these shows are sure to spark passionate debates when brought up:
** ''USM'' was pretty despised for the most part (Despite having a successful merchandise line) by the Spidey fandom, in part because it followed up on ''Spectacular Spider Man'' and in part because of Drake Bell's mixed performance. Season 3 (Web Warriors) made most fans concede that it could be good, but there were still inherent issues in the show.
** ''Hulk'' is the most negatively received show, being the most outwardly childish, multiple animation errors and for having a lackluster premise.
** ''Avengers Assemble'', like ''USM'', has the burden of following from a well received Marvel show, in this case ''Earth's Mightiest Heroes.'' Season 1 was decried for too much focus on Tony (And his VA has also gotten mixed reception), a controversial version of Falcon, and female fans were incensed at how Black Widow was pretty much the ''only'' female character in Season 1, and even she was absent for several episodes. Season 2 has been seen as an overall improvement, with Widow now in every episode, Falcon getting a new and improved redesign and more focus on the team as a whole.