* DesignatedVillain: The critic. We're supposed to dislike him because, what kind of person would be so arrogant as to presume the intention of another human being? Except that he ''didn't''. [[spoiler:When Cleveland asked him about who he should look for to fill the various roles, he pitched it as a hypothetical question and the critic only gave qualities he'd expect the person to have. Cleveland was the one who actually chose the people]].
* EnsembleDarkhorse: The critic, whom many viewers consider the only likeable character in the whole movie. Also Story, but that's mainly because she's played by Bryce Dallas Howard, who was also a bright spot on M Night's previous film ''The Village''.
* PuritySue: Vick.