If kids can [[BuiltWithLego build anything with]] Franchise/{{LEGO}} [[StuckOnBandAidBrand Bricks]], [[{{Tagline}} just imagine]] where [[PeripheryDemographic Adult Fans of LEGO can take things]]...
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* AccidentalNightmareFuel: [[http://www.brickset.com/detail/?Set=4000013-1 4000031 A LEGO Christmas Tale]] is a charming Christmas-themed set featuring Santa Claus on his sleigh, elves making toys, children opening presents, [[BreadEggsMilkSquick and a snowman with a skull for a head]].
* CrackIsCheaper: As mentioned in the Main article, prices are on the rise, especially in the licenced themes.
* FandomBerserkButton: They are '''not''' called "[=LEGOs=]", the pieces are called "LEGO bricks" and the toys themselves "LEGO sets."
* FandomRivalry: There is a well-established three-way FriendlyRivalry among fans of the three eldest LEGOThemes: LEGOSpace, [[ClassicLEGOCastle LEGO Castle]], and LEGOTrains.
* MagnumOpus: ''Franchise/{{BIONICLE}}'' for the company as a whole, especially Technic.
* MemeticMutation: "I hope you step on a LEGO".
* SugarWiki/MomentOfAwesome: [[Awesome/{{LEGO}} See here.]]
** Winning an award when you display at a fan convention.
* MoneyDearBoy: Most say it's popular only because the company wouldn't stop "blowing up". It quickly became a major corporation, and has been gradually getting bigger and bigger, branching out into other avenues of entertainment (series with franchises of their own, movies, commercials, video games, board games, theme parks, etc...) to the point where the creators forget that you are just supposed to ''build actual plastic bricks'' with them! Of course, the haters often ignore how the company had ''eight decades'' to prepare for this.
** The book ''Brick by Brick'' by David Robertson provides an accessible insight into this phenomenon, pointing out that the company's branching out around the TurnOfTheMillennium actually ''decreased'' their profits, and it was only due to their in-house products like ''Franchise/{{BIONICLE}}'' and the then-released redesigns of classic older sets that they managed to avoid bankruptcy. So while the complaint is partially true, LEGO has already learned the hard way how to keep their standard building toys and other departments balanced without relying too much on either.
* OlderThanTheyThink[=/=]TheyChangedItNowItSucks: Specialized pieces and sets devoted to building one specific model have been around since [[http://www.peeron.com/cgi-bin/invcgis/scans/236-1/?ct=1 1955]]. Despite this, for many years now there has been a seemingly inexhaustible supply of people in their 20s or 30s lamenting this "recent" development and fondly recalling how it was all just boxes of random generic bricks when ''they'' were kids.
* TheScrappy: Several parts and themes over the years.
* UnfortunateImplications:
** Many of the LEGO lines aimed directly toward young girls would tend to have these. Many have placed focus on domestic "feminine" activities, such as a resort set with focus on leisure activities, as well as a LEGO jewelry-making set. The LEGOFriends, the most recent attempt at marketing toward girls, has had some of the most criticism. Unlike the jewelry-making set, it directly advertised its affiliation with LEGO bricks, but the toy figures were modeled more after the idealized feminine image similar to fashion dolls (while the resort LEGO sets still kept the blocky-looking figures). [[http://lego.cuusoo.com/ideas/view/15401 This LEGO CUUSOO project]] attempts to offset the problem.
*** And even ''that'' CUUSOO (or should we say now, Lego Ideas) project came with its own slew of UnfortunateImplications, along with the headline-making female scientist figure from LEGOMinifigures. [[SchmuckBait Just try]] to find an Internet discussion regarding either the Ideas project or the female Scientist that ''doesn't'' have an argument started by someone saying, "[[PositiveDiscrimination What's the big deal? If these were male characters, this wouldn't be newsworthy.]]"[[note]]And that's if they're civil. If they're not, expect to see rants about LEGO "corrupting" children's minds with "feminist propaganda".[[/note]] It's probably going to get worse after it has been announced that, after being held over from a previous review process, it's going to be made into an official product.
** Any theme with humans and non-humans that are divided into good and bad invariably has the good guys being human, and the bad guys being the non-humans. Even instances where the humans were encroaching on the non-humans land, or raiding their tombs. This has not gone unnoticed by certain imageboards.
* VisualEffectsOfAwesome: A few of their commercials by Creator/GhostVFX, ''The Padawan Menace'' by Creator/AnimalLogic and ''HeroFactory'' by [[Creator/WangFilmProductions CGCG]]. Animal Logic is also animating [[WesternAnimation/TheLEGOMovie the LEGO feature film]].
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