If kids can [[BuiltWithLego build anything with]] Franchise/{{LEGO}} [[StuckOnBandAidBrand Bricks]], [[{{Tagline}} just imagine]] where [[PeripheryDemographic Adult Fans of LEGO can take things]]...
* AlternativeCharacterInterpretation: Is the Santa's Workshop set the real thing or a kitschy mall setup for children to visit with their parents?
* ArchivePanic; Lego has been around since '''1932''' and has produced an innumerable amount of brick sets since 1949 and is showing no signs of stopping. If you want to be a Lego collector, be certain that you have cash to burn.
* BrokenBase: Believe it or not, the beloved minifigures. There are plenty of fans who feel that they detract from the built models and are only used to sell sets. They're not completely off, though.
* CrackIsCheaper: As mentioned in the Main article, prices are on the rise, especially in the licensed themes.
* FandomBerserkButton: They are '''not''' called "[=LEGOs=]", the pieces are called "LEGO bricks" and the toys themselves "LEGO sets."
* FandomRivalry: There is a well-established three-way FriendlyRivalry among fans of the three eldest Toys/LEGOThemes: Toys/LEGOSpace, [[Toys/ClassicLEGOCastle LEGO Castle]], and Toys/LEGOTrains.
** LEGO Vs Megabloks shorts on YouTube are not uncommon. Both are similar in design and use, and LEGO did sue Megablock in the past.
* MemeticMutation: [[AgonyOfTheFeet "I hope you step on a LEGO brick, barefoot, in the dark."]]
* MisaimedMarketing: Cleverly averted. The 2016 DC Super Heroes set manage to tie in loosely to ''Film/SuicideSquad2016'', but avoid any outcry over the subject material by using the comic versions of the Squad instead.
* {{Moe}}: The cute minifigures (especially the original ones with the simple dots for eyes and a curve for a smile that predates the character art designs of ''WesternAnimation/AdventureTime'') tends to fall into this.
* SugarWiki/MomentOfAwesome: [[Awesome/{{LEGO}} See here.]]
* MoneyDearBoy: Most say it's popular only because the company wouldn't stop "blowing up". It quickly became a major corporation, and has been gradually getting bigger and bigger, branching out into other avenues of entertainment (series with franchises of their own, movies, commercials, video games, board games, theme parks, etc.) to the point where the creators forget that you are just supposed to ''build actual plastic bricks'' with them! Of course, the haters often ignore how the company had ''eight decades'' to prepare for this.\\\
The book ''Brick by Brick'' by David Robertson provides an accessible insight into this phenomenon, pointing out that the company's branching out around the TurnOfTheMillennium actually ''decreased'' their profits, and it was only due to their in-house products like ''Toys/{{BIONICLE}}'' and the then-released redesigns of classic older sets that they managed to avoid bankruptcy. So while the complaint is partially true, LEGO has already learned the hard way how to keep their standard building toys and other departments balanced without relying too much on either.
* NightmareFuel: [[http://www.brickset.com/detail/?Set=4000013-1 4000031 A LEGO Christmas Tale]] is a charming Christmas-themed set featuring Santa Claus on his sleigh, elves making toys, children opening presents, [[BreadEggsMilkSquick and a snowman with a skull for a head]].
* OlderThanTheyThink[=/=]TheyChangedItNowItSucks: Specialized pieces and sets devoted to building one specific model have been around since [[http://www.peeron.com/cgi-bin/invcgis/scans/236-1/?ct=1 1955]]. Despite this, for many years now there has been a seemingly inexhaustible supply of people in their 20s or 30s lamenting this "recent" development and fondly recalling how it was all just boxes of random generic bricks when ''they'' were kids.
* TheScrappy:
** Several parts and themes over the years. ''Series/{{Galidor}}'' is a noted example.
** '''Stickers'''. Most fans hate these because they don't last, can be difficult to align, and seem lazy. Never mind that printing every single part that required decoration is costly and would raise the price of sets. Of course a set with liberal sticker use (or several designed to match up) like the Mystery Machine, will be lamented.
** Rubberbands (for sets like the Bohrok and the many, many X-Wing sets) suffer a similar fate, but unlike stickers, they're fairly easy to replace.
** Studs. Their inherently tiny size makes them hard to keep a grip on and very, ''very'' easy to misplace.
* UnfortunateImplications:
** Part of the fun in LEGO is that it's ''supposed'' to be, determinedly, a toy for both boys and girls. So naturally, many of the LEGO lines aimed directly toward young girls would tend to have these. Many have placed focus on domestic "feminine" activities, such as a resort set with focus on leisure activities, as well as a LEGO jewelry-making set. The Toys/LEGOFriends, the most recent attempt at marketing toward girls, has had some of the most criticism. Unlike the jewelry-making set, it directly advertised its affiliation with LEGO bricks, but the toy figures were modeled more after the idealized feminine image similar to fashion dolls (while the resort LEGO sets still kept the blocky-looking figures). [[http://lego.cuusoo.com/ideas/view/15401 This LEGO CUUSOO project]] attempts to offset the problem.
** And even that CUUSOO (or should we say now, LEGO Ideas) project came with its own slew of UnfortunateImplications, along with the headline-making female scientist figure from Toys/LEGOMinifigures. [[SchmuckBait Just try]] to find an Internet discussion regarding either the Ideas project or the female Scientist that ''doesn't'' have an argument started by someone saying, "[[PositiveDiscrimination What's the big deal? If these were male characters, this wouldn't be newsworthy.]]"[[note]]And that's if they're civil. If they're not, expect to see rants about LEGO "corrupting" children's minds with "feminist propaganda" and "sexist political correctness".[[/note]] For example, [[http://brickset.com/article/26844/lego-ideas-review-results#comments here]] is a discussion resulting from LEGO selecting a second Ideas project revolving around female scientists.
%%** Any theme with humans and non-humans that are divided into good and bad invariably has the good guys being human, and the bad guys being the non-humans. Even instances where the humans were encroaching on the non-humans land, or raiding their tombs. This has not gone unnoticed by certain imageboards.
%%** Licensed themes brought this to yellow minifigures when they made the mistake of making licensed themes with yellow minifigures. When the black Lando Calrissian showed up in Star Wars, they had to make him accurate, but that immediately sealed the image of yellow minifigures as white. Now, all licensed themes use flesh-toned minifigures, but the second a black character showed up among yellow figures, it's been hard to think of them as raceless characters.
* VisualEffectsOfAwesome: A few of their commercials by Creator/GhostVFX, ''The Padawan Menace'' by Creator/AnimalLogic and ''Toys/HeroFactory'' by [[Creator/WangFilmProductions CGCG]]. Animal Logic is also animating [[WesternAnimation/TheLEGOMovie the LEGO feature film]].