* FandomRivalry: With fans of Cesar Millan, another dog trainer. Many fans of ''It's Me or the Dog'' disapprove of Millan's more dominance-based tactics, as they go against Stillwell's philosophy. On the other hand, Millan's fans view Victoria and those who use her methods as being too soft.
* FanNickname: The entire series is often referred to as "It's Me, Not The Dog" because ''so'' many of the issues come from owners not doing the research/being complete idiots/etc rather than the actual dogs themselves.
* IKnewIt: Many people speculated that the series would make a return due to the [=Youtube=] channel following a similar format to that of ''Supernanny'''s, which got a reboot following the success of their own channel.
* MemeticMutation: [[https://www.youtube.com/watch?v=iTuOr2vlC-c Cupcake Dog.]] A scene where a dog named Stains stares hypnotized at a plate of cupcakes has often been used as a reaction image to indicate fear, or spliced with Vietnam War clips to make it seem like the dog is having [[FlashbackStares war flashbacks]].
* NightmareFuel: Some dog's more extreme behavioural problems can come across as unsettling to some viewers, whether the dog is either out of unbridled aggression, sudden act of hostility when they had seemed calm before, or extreme distress and anguish due to separation issues. One example has a large dog growling at a ''baby'' for simply petting it, prompting Victoria to quickly step in before a bite happens.
* {{Squick}}: Anything that has to do with the dogs' defecating/urinating issues. Especially if they're ''eating their own poop''. Special mention goes to Teo, a chocolate Labrador who not only went to the bathroom in the house and ate his feces[[note]]later revealed to be caused by a poor diet and Teo's habit of eating way too fast[[/note]], but would later try to eat food off of his owners' plates ''right after he ate his own waste''. The conditions in the house were so bad that the kitchen and lounge were both declared health hazards due to how much ''E. coli'' was present.
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