* EnsembleDarkhorse: Colonel Bob Boatwright. Just check the Website/YouTube comments of every episode he's in.
* FoeYay: Alton and W. In "Behind the Eats", Alton's mailman reads a letter aloud, asking whether W is Alton's wife. (See WriteWhoYouKnow, on the main page.)
* FunnyAneurysmMoment / HilariousInHindsight:
** In some episodes, after making a large batch of a dessert (such as chocolate mousse) Alton would half-joke that he would probably just sit down and eat the whole thing. Then come episodes like "Herbal Preservation" in Season 7 and "Live and Let Diet" in Season 13..
** In the 2001 episode "Scrap Iron Chef", Alton competes with a sweet old lady in an Iron Chef spoof. Four years later Alton became the host of IronChefAmerica.
** Alton in a few episodes and appearances on other shows declared that he thought the "umami" craze was largely a marketing stunt and he thought it was pretentious and a little ridiculous. Cue his hosting of ''The Next Iron Chef'', and he was having to [[ProductPlacement hawk Kikkoman soy sauce]] and its "rich umami flavor".
** HarsherInHindsight: In the Amber Waves episode, he praises the manager of the homebrew shop he visits. A year or two later, Marietta Homebrew Supply closed down because the manager in question was embezzling thousands from the family that owned the shop.
* GrowingTheBeard: The show started hitting a groove after the problematic first season, but didn't really run at its full potential until Alton took over production (and built the now-familiar Good Eats Kitchen) in 2001. This was partially due to space constraints; the white kitchen was a small kitchen in a small house, which made shooting trick shots and gags difficult.
* JerkAss: Occasionally Alton himself, though intentionally invoked for comedic effect.
** Cocoa Carl is a more straight example.
* MemeticBadass: [[http://www.wherethehellwasi.com/categories/foodstuff-fluff/good_eats_amazing_feats.html Alton Brown once got carried away slicing carrots, and julienned his cutting board. Undaunted, he sauteed the splinters in olive oil and spices and they were delicious.]]
** To Alton, Louis Pasteur ("King Louie") is this. The man ''did'' once take down a Food Police helicopter with a flamethrower.
* {{Shipping}}: A lot of fans seem to ship Alton/[[{{Tsundere}} W]]. The knowledge that the former is married does not dissuade them one bit. This was lampshaded in the behind-the-scenes episode, believe it or not; the mailman bringing AB his fan mail comments on all the letters [[FoeYay asking if W is AB's wife]].
* StopHelpingMe: '''Don't say it!''' [[spoiler: Did someone call for a culinary anthropologist?]]
* {{Squick}}: The Season 12 episode "Oh My, Meat Pie" was a parody of ''SweeneyTodd''. Yes, folks, a '''''Sweeney Todd'''''-inspired episode, '''''on a cooking show.'''''
** Doesn't make it less awesome though. Indeed, in an odd way, it makes it even more awesome.
--> '''Mr Todd''': What kind of pie is that, Mrs. Lovett?
--> '''Mrs Lovett''': Shepherd's pie, Mr. Todd.
--> '''Mr Todd''': I wasn't aware we had any [[IAmAHumanitarian shepherd]].
** The corresponding recipe in the Good Eats cookbook dutifully lists "1 1/2 pounds ground shepherd" among the ingredients for shepherd's pie (with a note suggesting ground lamb or mutton as a substitute should shepherd be unavailable).
* UnfortunateImplications: In "Roll Call" Alton not-so-subtly implies that the women's liberation movement is responsible for the downfall of American home-made family cuisine.
** He usually opens up his "American Classics" episodes with a very {{Eagleland}}-ish rant.
** Neither of the above should be all that shocking considering Alton Brown is known to be very conservative.
* TheWoobie: Okra. You heard me.
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