* AccidentalInnuendo: While it's less prevalent than it is in the movie (see below) the book still manages it at least once:
-->''Oh, the joy of being able to cram large pieces of something sweet and solid into one's mouth!''
** In one of Dahl's writings for Playboy, "schnozzberry" was used as a euphemism for "penis."
* AlternativeCharacterInterpretation: Mr. Willy Wonka is either a {{g|adgeteerGenius}}enius, a [[PsychopathicManchild monster]], [[MadScientist or a combination thereof.]] As he is an InterpretativeCharacter, every major adaptation takes him in a different direction. The 1971 film portrays him as a traditional TricksterMentor, while the 2005 film presents him as a [[NoSocialSkills strange]] recluse who refuses to grow up -- and serves as a foil to Charlie, whose poverty and responsibilities leave his childhood almost joyless. The 2013 musical presents him as a SugarAndIcePersonality AntiHero. Each of these provides fodder for unique Alternate Character Interpretations, but questions that can apply to most any reading/viewing include:
** Is Charlie merely a patsy, intended to inherit the responsibility for the multiple acts of child abuse, unsafe working conditions, and slave labour committed in Mr. Wonka's factory?
** Could Mr. Wonka be an example of {{Asexuality}}? His devotion to a field of work most would consider only a hobby and the fact he didn't get married and chose to find an heir rather than have children suggests he might be a CelibateEccentricGenius.
** Is Mr. Wonka an AesopEnforcer and [[TheChessmaster Chessmaster]], deliberately steering the unknowing brats towards their various fates as a RadishCure of sorts or a way to ScareEmStraight? Each is taken out of the running when they go to steal or use something that clearly isn't safe but they still want, all playing right into their various vices -- which Mr. Wonka is likely aware of, having presumably followed the press coverage of the contest. It would also explain why the Oompa-Loompas seem to know so much about the kids (a question actually broached in-story in the 2005 film). In adaptations, Mr. Wonka usually seems to be decidedly unconcerned with rescuing or stopping the kids, so...
** In a related issue, are any or all of the tickets ''intended'' to fall into the hands of the kids who find them, that they may be punished or rewarded as appropriate? Depending on which version one's reading/watching, the possibility may be unaddressed, teased, lampshaded, and/or confirmed!
** Is Mr. Wonka [[AmbiguousDisorder autistic]]? ([[http://www.bbc.com/news/entertainment-arts-22853835 One prominent interpreter of the role thinks he's close to it...]])
* AngstWhatAngst: The Golden Ticket tour group learns how dangerous Wonka's Factory can be -- not to mention how nonchalant their guide is -- when Augustus Gloop winds up sent to who-knows-where via the pipes, but it doesn't dampen their enthusiasm for the rest of the tour, even as further members are eliminated in similarly absurd disasters. No matter what they witness, no one ever asks to ''leave'' if they aren't directly affected by events, and the AudienceSurrogate is having the time of his life. Granted, the disasters are all played for BlackComedy and the victims are all repulsive brats and coddling parents. The [[Theatre/CharlieAndTheChocolateFactory 2013 stage adaptation]] plays with this trope a little, again for laughs -- even though the party is horrified by what happens to Augustus (and in this version [[DeathByAdaptation it's suggested he might not survive]]), when the impatient Mr. Wonka asks them "Anybody want to go ''home''?" not one answers in the affirmative! As the party further dwindles, though, anxiety creeps into the wonder of those still standing...
* {{Anvilicious}}: The fates of the bratty kids. LampshadeHanging in the 2013 musical gently tweaks this: "True, we lost a few children along the way...but we all ''learned something'' and that's the important thing!" according to Wonka.
* CrazyAwesome: Who else but Willy Wonka?
* EscapistCharacter
** Charlie Bucket is poor but virtuous and has as warm and loving a family as one could wish for. They suffer quite a bit early on... then he not only gets the rare chance to visit the factory he's always wondered about ''plus'' a lifetime supply of sweets, but also winds up becoming heir to the place! True, life as Willy Wonka's guest (and, in the sequel, sidekick) is sometimes terrifying -- but so long as you follow the rules, it's never, ever boring.
** Willy Wonka himself: A RenaissanceMan extraordinaire, possessed of remarkable wit and intelligence, he doesn't just ''live'' in TheWonderland but '''created it'''. Moreover, while the real world can a harsh place for the good and too-comfortable for the bad, in his world, be it by chance or plotting, LaserGuidedKarma prevails. For anyone dispirited by just how unfair the world can be, this is a deeply satisfying fantasy.
* FirstInstallmentWins: Raise your hand if you didn't know there was a sequel...
* HarsherInHindsight: Viewers might view the Oompa-Loompas in a different light once they lean about the real life child slavery issue the cocoa industry has.
** And the AmusingInjuries the kids suffer are much more terrifying if one remembers that children used to ''work'' in factories, and often suffered horrific actual injuries (sometimes fatal) in case of a slightest mistake.
* IconicCharacterForgottenTitle: To an extent. Willy Wonka ''is'' the standout character and the [[Film/WillyWonkaAndTheChocolateFactory most famous adaptation]], a 2005 American stage musical, and a defictionalized candy brand are named after him rather than poor Charlie. But other adaptations use the original title without any trouble.
* ItGetsBetter: The first third of the book is devoted to backstory and DevelopingDoomedCharacters, but once the tour begins, wheeeeeee! Also applies to all adaptations, which easily split into two halves -- the first set in the mundane world, the second in the absurd one.
* ItWasHisSled: Between all the adaptations and parodies, TheReveal that the Golden Ticket contest is a way for Wonka to find an heir has become this; some adaptations (most obviously the 2005 film) pull NotHisSled twists to compensate.
* MagnumOpus: For Creator/RoaldDahl, at least where his work for children is concerned. Though cases can and have been made for ''Literature/JamesAndTheGiantPeach'' and ''Literature/{{Matilda}}'' as well, ''Factory'' is his most popular, most-often adapted work, and Willy Wonka is not only his most famous character, but one of the most famous characters in children's literature as a whole.
* MainstreamObscurity: In the U.S., the story and characters are better known from the two film adaptations, especially the 1971 version, than the source novel these days. Also counts as AdaptationDisplacement.
* MemeticMutation: Lucy Mangan's retrospective ''Inside Charlie's Chocolate Factory'' briefly discusses two that are certainly not limited to the Internet: "'Willy Wonka' is now shorthand for any kind of innovator or eccentric genius.[...]Having a Golden Ticket is synonymous with getting an access-all-areas pass to anything desirable." The former's memetic status is reflected on this wiki with Mr. Wonka becoming a TropeNamer -- one of the few remaining ones that's named after a specific character.
* NightmareFuel: Potentially the fates of the other kids. For those and more, see [[NightmareFuel/CharlieAndTheChocolateFactory this page]].
* {{Squick}}: Augustus Gloop goes for a swim in chocolate intended for eating. A few days later someone in the world will be eating chocolate that a fat boy has been swimming around in for a few minutes....
* ValuesDissonance: Violet's primary vice being gum chewing has aged poorly, so starting with the 2005 film the character is tweaked in adaptations to make her the proudest or vainest of the kids, with the gum chewing habit endemic of the larger issue.
** In the 2005 film, she is a CompetitionFreak who has to be a winner in everything she sets her mind to, hence her becoming a world-champion gum chewer.
** In the 2010 opera, she is vain and obsessed with being thin. She chews rather than eats.
** In the 2013 musical, she is an airheaded starlet who, with her dad's help, parlayed her "talent" for gum chewing into a multimedia CashCowFranchise.
* ValuesResonance: Gum chewing may not be seen as a vice anymore, and Mike's plot thread leans on NewMediaAreEvil, but by and large the obnoxious behavior of the brats and their parents' willingness to indulge them are timeless issues that are easy to adapt to whatever ThePresentDay is, which might be a reason the story has been consistently popular and [[AdaptationOverdosed frequently adapted]] for 50 years as of 2014.
* WhatDoYouMeanItsForKids: It may be the most beloved BlackComedy in children's literature, SweetDreamsFuel and NightmareFuel all at once. For years it was a near-fixture on lists of banned/challenged kids' books.
* TheWoobie: Charlie, for all the criticism about his being a UselessProtagonist, is clearly a good, selfless kid who's been dealt a lousy hand by life and deserves a break. He's particularly woobie-ish in the 1971 film (see that version's YMMV page) and the 2013 musical (see below).
* WoobieSpecies: The Oompa-Loompas. Their lives might be HappinessInSlavery now, but it's still a substantial improvement on their previous existence in Loompaland...

!!Specifically the 1971 film:
''see {{YMMV.Willy Wonka And The Chocolate Factory}}''

!!Specifically the 2005 film:
* BrokenBase: Better than the original movie? Or is the original still the best? Woe betide the one who voices an opinion on the subject!
* EarWorm: Every last song on the soundtrack.
* EndingFatigue: The AdaptationExpansion results in a NotHisSled situation ([[spoiler: Charlie initially turning down the offer to be Wonka's heir]]) that draws out the film's conclusion by at least five minutes.
* EnsembleDarkhorse: Mike or Violet. Mike for being an InsufferableGenius DeadpanSnarker and Violet for being a LittleMissBadass [[BadassAdorable Adorable]], with attitude.
* FandomBerserkButton: Don't refer to this movie as a remake of the 1971 film! Even Gene Wilder made this mistake.
* HilariousInHindsight: The references to [[Film/SweeneyToddTheDemonBarberOfFleetStreet cannibalism]].
* JerkassWoobie: Turns out to be [[spoiler:Willy Wonka]].
* MagnificentBastard: The Oompa-Loompas' 'improvisation' smacks of conspiracy, but ramps it straight into [[GambitRoulette casino territory]], as it rather implies that he cherrypicked those kids specifically.
* MemeticMolester: Willy Wonka. Beyond the NightmareFuel elements of JohnnyDepp's performance, when the film hit theaters it was in the wake of Music/MichaelJackson being found not guilty on child molestation charges. As Depp!Wonka and Jackson are superficially similar in appearance, [[TooSoon the film was the butt of jokes and questions as to whether this was intentional]].
** "Oh, and my name is... [[DoubleEntendre Willy]]."
** [[MockTheWeek "Discuss the idea that Willy Wonka was a pedophile."]]
* MemeticMutation: [[Theatre/{{Hair}} "Good morning starshine! The Earth says 'Hello!'"]]
* OneSceneWonder: Creator/ChristopherLee as Dr. Wilbur Wonka gets only a few short scenes, but they are significant and lots of fun regardless of what one thinks of the AdaptationExpansion. He takes all of the {{Dracula}} and [[Film/TheLordOfTheRings Saruman]] mannerisms and transposes them onto a dentist. Just imagine Christopher Lee throwing his resonant ''basso'' into the word "Lollipops."
* TheProblemWithLicensedGames: See [[http://www.mobygames.com/game/charlie-and-the-chocolate-factory/mobyrank these]] [[http://www.computerandvideogames.com/124799/reviews/charlie-and-the-chocolate-factory-review/ negative]] [[http://www.eurogamer.net/articles/r_charlieandthechocolatefactory_ps2 reviews]]. To quote the last one, "It was at this point that we realised we were already drowning in a sea of warm, brown, sticky goo, and that it wasn't chocolate."
* PuritySue: Charlie's a ''saint'' in comparison to his 1971 self (who was still a good kid, but flawed like a regular child). He's got IncorruptiblePurePureness and is hardly even given a chance to test his character for the first half of the film, whereas in '71 he faces the temptation of both Slugworth's deal and the fizzy lifting drinks. This is more in line with how he was written in the book, so whether or not staying faithful to the book is a good thing in this case depends on the viewer.
* UncannyValley
** Though no one ever mentions it, Violet's mother has clearly had some plastic surgery.
** Willy Wonka also qualifies, thanks to his unnatural paleness, lack of social skills, and DissonantSerenity.
* ViewerGenderConfusion: In this film, Johnny Depp as Willy Wonka actually looks like a girl.
* WhatAnIdiot: Veruca's father, who can't work out how to climb over a very small gate.

!! Specifically the 2013 stage musical:
* CriticalDissonance: While it did receive a few rave reviews, other professional critics and serious musical theatre fans thought it merely okay or panned it outright -- and '''everyone''' compared it to not only the film adapations, but also to the ''other'' Creator/RoaldDahl musical on the West End, the highly-acclaimed ''Theatre/{{Matilda}}''. Nonetheless, it's proven popular with family audiences thus far, actually breaking West End one-week sales records twice over in 2013.
* MemeticMolester / TooSoon: ''Averted'' this time around. In the runup to the opening, the catastrophe of the Jimmy Savile revelations (for non-U.K. tropers, he was an eccentric ''Series/TopOfThePops'' and children's show host posthumously revealed to be a horrifically prolific serial pedophile/rapist) was still fresh news, and Creator/DouglasHodge (who originated the role of Mr. Wonka) acknowledged in interviews that launching a musical about an eccentric chocolatier whose world is highly dangerous for bratty kids was skirting the latter trope under such circumstances. But in practice, the show didn't elicit the unsavory comparisons that the 2005 film did -- likely because it fully embraces the BlackComedy of the source material and presents Wonka as an AntiHero DeadpanSnarker with a SugarAndIcePersonality, rather than the UncannyValley StepfordSmiler ManChild of the '05 version.
* ReplacementScrappy / TheyChangedItNowItSucks: Poor Alex Jennings, the first replacement Willy Wonka. As early as his Olivier Awards performance of "Pure Imagination" in May 2014, a month before he took the stage at Theatre Royal Drury Lane in the role, he was getting unfavorable comparisons to Douglas Hodge from fans. Once updated show trailers were uploaded to the show's offical Website/YouTube channel in July, the bulk of the viewer comments were lamenting the change. Those who have seen both performers are split on which actor does a better job with the ''characterization'' (inevitable, as Wonka is an InterpretativeCharacter and what constitutes the "right" approach will vary from viewer to viewer), but just about everyone agrees Hodge[[note]]who has a side career as a SingerSongwriter[[/note]] is the better ''singer''...and that's rather important in a musical. Some fans even lament that Jennings's Wonka is clean-shaven! (Hodge's mustache/goatee combo was prosthetic makeup, but also closer to the novel's description of the character.)
* RewatchBonus: Knowing TheReveal throws a lot of business involving [[spoiler: the tramp/Willy Wonka]] into a new light.
* SomeAnvilsNeedToBeDropped: Both the condemnation of CreativeSterility and mindless consumption and the celebration of imagination and grateful appreciation are drilled into the viewer hard along with all of the story's "classic" Aesops. But when so much modern pop culture glorifies materialism and obnoxious behavior to both children and adults, such messages ''really'' need to be repeated and heard.
* ToughActToFollow: An unusual case, in that it's with regard to other adaptations of the same story and/or the other work of the source material's writer rather than having the same creative team as a previous hit[[note]]Though both this and ''Matilda'' share a choreographer[[/note]]. Considering the status of the 1971 film and the critical acclaim given to the ''other'' Creator/RoaldDahl musical on the West End, ''Theatre/{{Matilda}}'', this was inevitable. While critical reception was mixed, the show has proven to be an enormous financial success.
* WhatDoYouMeanItsForKids: For a megabudget family-friendly musical to rival any of the Disney stage productions, there's a lot of offstage (if ''lovingly'' described via the songs) DeathAsComedy here -- visited upon ''children'' no less. Nigel Planer (who originated the role of Grandpa Joe) explained to the ''[[http://www.dailymail.co.uk/tvshowbiz/article-2345458/Wonka-time-How-took-10m-25-years-007-director-bring-Charlie-And-The-Chocolate-Factory-West-End.html Daily Mail]]'': "There were contingency plans if it scared children too much; if it was too dark. But after a few days of previews it became apparent kids love that. They laughed as they watched Veruca Salt going down a grinder. Kids find that funny. They’re nasty, kids, aren’t they? I think they enjoy someone telling it like it is; we soon realised we could be as gruesome as we liked." This has a bit of LampshadeHanging early on in the show: When Charlie asks to hear the story of Prince Pondicherry (who, in this version, died in the melting ruins of his chocolate palace), Grandpa Joe quips: "Oh, you like the scary ones, don't you Charlie?"
* TheWoobie: Charlie. Part of it is that he's the most rounded version of the character since the 1971 film: A CheerfulChild prone to daydreaming who works so hard to make the best of his meager situation, a light in the lives of his toiling family, who wish they could give him the life he deserves but just can't (as seen in "If Your Mother Were Here") -- really, they're '''all''' woobies. In any case, a lonely kid who has dreams that he can't attain is a sad sight indeed, and watching him fall into a blue funk as each Golden Ticket is found is heart-tugging. Even when he gets his golden chance, the poor, shy kid keeps bringing up the rear come tour day, lost in the shadows of the limelight shed on the other finders. This makes TheReveal that [[spoiler: Willy Wonka, the man the boy admires more than any other, was secretly looking out for him all along]] quite touching and gratifying.

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