* AccidentalInnuendo: While it's less prevalent than it is in the movie (see below) the book still manages it at least once:
-->''Oh, the joy of being able to cram large pieces of something sweet and solid into one's mouth!''
** In one of Dahl's writings for Playboy, "schnozzberry" was used as a euphemism for "penis."
* AlternativeCharacterInterpretation: Mr. Willy Wonka is either a {{g|adgeteerGenius}}enius, a [[PsychopathicManchild monster]], [[MadScientist or a combination thereof.]] As he is an InterpretativeCharacter, every major adaptation takes him in a different direction. The 1971 film portrays him as a traditional TricksterMentor, while the 2005 film presents him as a [[AmbiguousDisorder stra]][[NoSocialSkills nge]] man who refuses to grow up -- and serves as a foil to Charlie, who really is acting a little too mature for his age when he should be enjoying his childhood. The 2013 musical presents him as a SugarAndIcePersonality AntiHero. Each of these provides fodder for unique Alternate Character Interpretations, but questions that can apply to most any reading/viewing include:
** Is Charlie merely a patsy, intended to inherit the responsibility for the multiple acts of child abuse, unsafe working conditions, and slave labour committed in Mr. Wonka's factory?
** Could Mr. Wonka be an example of {{Asexuality}}? His devotion to a field of work most would consider only a hobby and the fact he didn't get married and chose to find an heir rather than have children suggests he might be a CelibateEccentricGenius.
** Perhaps Mr. Wonka's real thinking behind the bratty children meeting their various fates is that they serve as a RadishCure of sorts, or alternatively a way to ScareEmStraight; they all are taken out of the running when they go to steal or use something that clearly isn't safe but they still want. In adaptations, Wonka seems decidedly unconcerned with rescuing or stopping the kids, so...
** Is Mr. Wonka [[AmbiguousDisorder autistic]]? ([[http://www.bbc.com/news/entertainment-arts-22853835 One prominent interpreter of the role thinks he's close to it...]])
* AngstWhatAngst: The Golden Ticket tour group learns how dangerous Wonka's Factory can be -- not to mention how nonchalant their guide is -- when Augustus Gloop winds up sent to who-knows-where via the pipes, but it doesn't dampen their enthusiasm for the rest of the tour, even as further members are eliminated in similarly absurd disasters. No matter what they witness, no one ever asks to ''leave'' if they aren't directly affected by events, and the AudienceSurrogate is having the time of his life. Granted, the disasters are all played for BlackComedy and the victims are all repulsive brats and coddling parents. The [[Theatre/CharlieAndTheChocolateFactory 2013 stage adaptation]] plays with this trope a little, again for laughs -- even though the party is horrified by what happens to Augustus (and in this version [[DeathByAdaptation it's suggested he might not survive]]), when the impatient Mr. Wonka asks them "Anybody want to go ''home''?" not one answers in the affirmative! As the party further dwindles, though, anxiety creeps into the wonder of those still standing...
* {{Anvilicious}}: The fates of the bratty kids. LampshadeHanging in the 2013 musical gently tweaks this: "True, we lost a few children along the way...but we all ''learned something'' and that's the important thing!" according to Wonka.
* CrazyAwesome: Who else but Willy Wonka?
* EscapistCharacter
** Charlie Bucket is poor but virtuous and has as warm and loving a family as one could wish for. They suffer quite a bit early on... then he not only gets the rare chance to visit the factory he's always wondered about ''plus'' a lifetime supply of sweets, but also winds up becoming heir to the place! True, life as Willy Wonka's guest (and, in the sequel, sidekick) is sometimes terrifying -- but so long as you follow the rules, it's never, ever boring.
** Willy Wonka himself: A RenaissanceMan extraordinaire, possessed of remarkable wit and intelligence, he doesn't just ''live'' in TheWonderland but '''created it'''. Moreover, while the real world can a harsh place for the good and too-comfortable for the bad, in his world, be it by chance or plotting, LaserGuidedKarma prevails. For anyone dispirited by just how unfair the world can be, this is a deeply satisfying fantasy.
* FirstInstallmentWins: Raise your hand if you didn't know there was a sequel...
* HarsherInHindsight: Viewers might view the Oompa-Loompas in a different light once they lean about the real life child slavery issue the cocoa industry has.
** And the AmusingInjuries the kids suffer are much more terrifying if one remembers that children used to ''work'' in factories, and often suffered horrific actual injuries (sometimes fatal) in case of a slightest mistake.
* IconicCharacterForgottenTitle: To an extent. Willy Wonka ''is'' the standout character and the [[Film/WillyWonkaAndTheChocolateFactory most famous adaptation]], a 2005 American stage musical, and a defictionalized candy brand are named after him rather than poor Charlie. But other adaptations use the original title without any trouble.
* ItGetsBetter: The first third of the book is devoted to backstory and DevelopingDoomedCharacters, but once the tour begins, wheeeeeee! Also applies to all adaptations, which easily split into two halves -- the first set in the mundane world, the second in the absurd one.
* ItWasHisSled: Between all the adaptations and parodies, TheReveal that the Golden Ticket contest is a way for Wonka to find an heir has become this; some adaptations (most obviously the 2005 film) pull NotHisSled twists to compensate.
* MagnumOpus: For Creator/RoaldDahl, at least where his work for children is concerned. Though cases can and have been made for ''Literature/JamesAndTheGiantPeach'' and ''Literature/{{Matilda}}'' as well, ''Factory'' is his most popular, most-often adapted work, and Willy Wonka is not only his most famous character, but one of the most famous characters in children's literature as a whole.
* NightmareFuel: Potentially the fates of the other kids. For those and more, see [[NightmareFuel/CharlieAndTheChocolateFactory this page]].
* {{Squick}}: Augustus Gloop goes for a swim in chocolate intended for eating. A few days later someone in the world will be eating chocolate that a fat boy has been swimming around in for a few minutes....
* ValuesDissonance: Violet's primary vice being gum chewing has aged poorly, so starting with the 2005 film the character is tweaked in adaptations to make her the proudest or vainest of the kids, with the gum chewing habit endemic of the larger issue.
** In the 2005 film, she is a CompetitionFreak who has to be a winner in everything she sets her mind to, hence her becoming a world-champion gum chewer.
** In the 2010 opera, she is vain and obsessed with being thin. She chews rather than eats.
** In the 2013 musical, she is an airheaded starlet who, with her dad's help, parlayed her "talent" for gum chewing into a multimedia CashCowFranchise.
* ValuesResonance: Gum chewing may not be seen as a vice anymore, and Mike's plot thread leans on NewMediaAreEvil, but by and large the obnoxious behavior of the brats and their parents' willingness to indulge them are timeless issues that are easy to adapt to whatever ThePresentDay is, which might be a reason the story has been consistently popular and [[AdaptationOverdosed frequently adapted]] for 50 years as of 2014.
* TheWoobie: Charlie, for all the criticism about his being a UselessProtagonist, is clearly a good, selfless kid who's been dealt a lousy hand by life and deserves a break. He's particularly woobie-ish in the 1971 film (see that version's YMMV page) and the 2013 musical (see below).

!!Specifically the 1971 film:
''see {{YMMV.Willy Wonka And The Chocolate Factory}}''

!!Specifically the 2005 film:
* BrokenBase: Better than the original movie? Or is the original still the best? Woe betide the one who voices an opinion on the subject!
* [[ComplainingAboutShowsYouDontWatch Complaining About Movies You Haven't Watched]]: Gene Wilder (the Willy Wonka from the 1971 film) notably dismissed the new film as well as claiming to have no intentions of actually watching it based solely on its advertisements. Ultimately subverted when Wilder later called the film an "insult" and expressed his disappointment with director Tim Burton, implying he had actually seen the film.
* EarWorm: Every last song on the soundtrack.
* EndingFatigue: The AdaptationExpansion results in a NotHisSled situation ([[spoiler: Charlie initially turning down the offer to be Wonka's heir]]) that draws out the film's conclusion by at least five minutes.
* EnsembleDarkhorse: Mike or Violet. Mike for being an InsufferableGenius DeadpanSnarker and Violet for being a LittleMissBadass [[BadassAdorable Adorable]], with attitude.
* HilariousInHindsight: The references to [[Film/SweeneyToddTheDemonBarberOfFleetStreet cannibalism]].
* JerkassWoobie: Turns out to be [[spoiler:Willy Wonka]].
* MagnificentBastard: The Oompa-Loompas' 'improvisation' smacks of conspiracy, but ramps it straight into [[GambitRoulette casino territory]], as it rather implies that he cherrypicked those kids specifically.
* MemeticMolester: Willy Wonka. Beyond the NightmareFuel elements of JohnnyDepp's performance, when the film hit theaters it was in the wake of Music/MichaelJackson being found not guilty on child molestation charges. As Depp!Wonka and Jackson are superficially similar in appearance, [[TooSoon the film was the butt of jokes and questions as to whether this was intentional]].
** "Oh, and my name is... [[DoubleEntendre Willy]]."
** [[MockTheWeek "Discuss the idea that Willy Wonka was a pedophile."]]
* MemeticMutation: [[Theatre/{{Hair}} "Good morning starshine! The Earth says 'Hello!'"]]
* PuritySue: Charlie's a ''saint'' in comparison to his 1971 self (who was still a good kid, but flawed like a regular child). He's got IncorruptiblePurePureness and is hardly even given a chance to test his character for the first half of the film, whereas in '71 he faces the temptation of both Slugworth's deal and the fizzy lifting drinks. This is more in line with how he was written in the book, so whether or not staying faithful to the book is a good thing in this case depends on the viewer.
* UncannyValley: Though no one ever mentions it, Violet's mother has clearly had some plastic surgery.
* ViewerGenderConfusion: In this film, Johnny Depp as Willy Wonka actually looks like a girl.
* WhatAnIdiot: Veruca's father, who can't work out how to climb over a very small gate.

!! Specifically the 2013 stage musical:
* CriticalDissonance: While it did receive a few rave reviews, other professional critics and serious musical theatre fans thought it merely okay or panned it outright -- and '''everyone''' compared it to not only the film adapations, but also to the ''other'' Creator/RoaldDahl musical on the West End, the highly-acclaimed ''Theatre/{{Matilda}}''. Nonetheless, it's proven popular with family audiences thus far, actually breaking West End one-week sales records twice over in 2013.
* ReplacementScrappy / TheyChangedItNowItSucks: Poor Alex Jennings, the first replacement Willy Wonka. As early as his Olivier Awards performance of "Pure Imagination" in May 2014, a month before he took the stage at Theatre Royal Drury Lane in the role, he was getting unfavorable comparisons to Douglas Hodge from fans. Once updated show trailers were uploaded to the show's offical Website/YouTube channel in July, the bulk of the viewer comments were lamenting the change. Those who have seen both performers are split on which actor does a better job with the ''characterization'' (inevitable, as Wonka is an InterpretativeCharacter and what constitutes the "right" approach will vary from viewer to viewer), but just about everyone agrees Hodge[[note]]who has a side career as a SingerSongwriter[[/note]] is the better ''singer''...and that's rather important in a musical. Some fans even lament that Jennings's Wonka is clean-shaven! (Hodge's mustache/goatee combo was prosthetic makeup, but also closer to the novel's description of the character.)
* RewatchBonus: Knowing TheReveal throws a lot of business involving [[spoiler: the tramp/Willy Wonka]] into a new light.
* SomeAnvilsNeedToBeDropped: Both the condemnation of CreativeSterility and mindless consumption and the celebration of imagination and grateful appreciation are drilled into the viewer hard along with all of the story's "classic" Aesops. But when so much modern pop culture glorifies materialism and obnoxious behavior to both children and adults, such messages ''really'' need to be repeated and heard.
* ToughActToFollow: Considering the status of the 1971 film and the critical acclaim given to the ''other'' Creator/RoaldDahl musical on the West End, ''Theatre/{{Matilda}}'', this was inevitable. While critical reception was mixed, the show has proven to be an enormous financial success.
* TheWoobie: Charlie. Part of it is that he's the most rounded version of the character since the 1971 film: A CheerfulChild prone to daydreaming who works so hard to make the best of his meager situation, a light in the lives of his toiling family, who wish they could give him the life he deserves but just can't (as seen in "If Your Mother Were Here") -- really, they're '''all''' woobies. In any case, a lonely kid who has dreams that he can't attain is a sad sight indeed, and watching him fall into a blue funk as each Golden Ticket is found is heart-tugging. Even when he gets his golden chance, the poor, shy kid keeps bringing up the rear come tour day, lost in the shadows of the limelight shed on the other finders. This makes TheReveal that [[spoiler: Willy Wonka, the man the boy admires more than any other, was secretly looking out for him all along]] quite touching and gratifying.

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