* AwesomeMusic: In the song department, the catchy [[http://www.youtube.com/watch?v=kP1v7Frd1SA "Touch the Sky"]] and the beautiful [[http://www.youtube.com/watch?v=DFnDXQscO8w "Into the Open Air"]] deserve special mention.
* BaseBreaker:
** Merida herself has become this for a lot of people. Either she's a very believable character with plausible flaws and great CharacterDevelopment, becoming a wiser person in the process, or a whiny, unsympathetic, selfish and yet another cookie-cutter tomboy princess.
** Some people dislike the Witch because they feel she's either not funny, doesn't fit into the rest of the movie (and not in the good way), and wastes a lot of screen time since Merida and Elinor have to go back and forth between her place and the castle. Others found her a one-scene wonder.
* BrokenBase:
** Before release, some people were a bit miffed that Brenda Chapman got replaced, skeptical of the [[YouGoGirl girl-defying-tradition premise]] [[{{Cliche}} (that has been done to death)]] the trailer presents while others had faith that Pixar would execute it nicely. The trailers also fostered fears that Pixar's falling into Creator/DreamWorks' style of crude humor.
** When the film was released, reception from both critics and the audience themselves has turned ''Brave'' into one of Pixar's most divisive movies yet, similar to the first ''WesternAnimation/{{Cars}}''. And since ''Brave'' was following on the heels of the poorly-received sequel to ''that'' movie, unsatisfied critics are fearful that Pixar's GloryDays are coming -- or have come -- to an end.
*** And now given that it won the Best Animated Feature Oscar despite getting [[Disney/WreckItRalph slightly]] [[WesternAnimation/ParaNorman inferior]] [[WesternAnimation/ThePiratesInAnAdventureWithScientists reviews]] [[WesternAnimation/{{Frankenweenie}} to the competition]], this is bound to happen again.
* CrossoverShip:
** A shockingly large community of fans have taken to pairing Merida with [[Film/HowToTrainYourDragon Hiccup]], which is interesting due to the fact that Vikings are the (historically) sworn enemies of Merida's kingdom. This one even has been named [[PortmanteauCoupleName "Mericcup."]]
** Merida has also been paired up with Jack Frost from ''WesternAnimation/RiseOfTheGuardians'', Ralph from ''Disney/WreckItRalph'', [[Film/TheAvengers Hawkeye]], [[Disney/{{Tangled}} Flynn Rider]], [[Disney/TreasurePlanet Jim Hawkins]] and [[WesternAnimation/TheLorax The Once-Ler]]. On the LesYay side, she's been paired with [[Disney/{{Tangled}} Rapunzel]], Disney/{{Mulan}} and [[Film/TheHungerGames Katniss]]. This probably isn't even all of them.
** The Merida/Hiccup/Rapunzel/Jack Frost relationship square has gotten so popular on Tumblr that it's spun off into [[SugarWiki/RiseOfTheBraveTangledDragons a fandom of its own.]]
* EarWorm: [[http://www.youtube.com/watch?v=GhLH2L7h02E Mor'duuu, Mor'duu, Mor'du, Mor'du!]]
* EnsembleDarkhorse:
** The triplets, crafty little goofballs that they are.
** Fergus gets a lot of fandom love for being one of the film's most entertaining characters, and for how much he adores his wife and kids. Also, he's voiced by BillyConnolly, which gets him like a million extra points.
** Shy and adorable Young [=MacGuffin=] is the favorite pick for suitor, partially because he ''was'' the pick before it was decided Merida wouldn't choose, and partially because he doesn't have obvious personality or appearance flaws (which is probably why he was the one Merida was going to pick).
* FanNickname:
** The blond, [[TheUnintelligible muttering]] suitor has a lot in common with [[WesternAnimation/KingOfTheHill Boomhauer]].
** The heavily muscled man who belongs to the Dingwall Clan has been dubbed "The Dingwall Hunk".
* GirlShowGhetto: Thankfully averted. It was one of the highest grossing animated films of 2012 and stacked up Golden Globe, BAFTA, and Oscars for Best Animated Feature by the end of award season.
* HilariousInHindsight: As fanart already pointed out, ''Brave'' was the fourth movie in 2012 to involve archery. The others are ''Film/TheHungerGames'' (Katniss), ''Film/TheAvengers'' (Hawkeye) and ''Film/SnowWhiteAndTheHuntsman'' (William).
* LauncherOfAThousandShips: Merida has become a victim of this. Fans all over the internet are either making up some CrossoverShip for her, pairing her with their [[OriginalCharacter OC]], or pairing her up with one of the suitors she outright rejected in the movie.
* MemeticMutation: "I don't want to get married! I want to stay single and let my hair flow in the wind as I ride through the glen, firing arrows into the sunset!"
* MisaimedMarketing:
** A large chunk of the movie's Franchise/DisneyPrincess merchandise has Merida in the dress her mom forced her in and practically suffocated in.
** In a slightly different sense this is also what happened to the actual marketing, which went out of its way to paint ''Brave'' as an epic fantasy adventure when in truth, it's a character driven classically styled fairy tale.
* MostWonderfulSound: The soothing noises made by the [[ColdFlames Will-'o-Wisps]].
* OneSceneWonder: The Witch appears very briefly in two scenes, but she's a ''major'' catalyst for the film and is really memorable. Mostly because she's [[{{Cloudcuckoolander}} hilarious and weird]].
* TrailerJokeDecay: All together now: "Feast yer eyes!"
* VisualEffectsOfAwesome: ''Holy CRAP'', just look at Merida's hair. IT'S AMAZING!! The movie in general, when it forces ''PIXAR'' to rewrite their animation software, you know the end result has to be nothing short of gorgeous.
* TheWoobie:
** You can't help but feel bad for Elinor when she [[spoiler:gets turned into a bear]]. Her confusion, her terror, and her struggling to keep herself together is rather painful to watch. It just [[FromBadToWorse gets worse]] once she starts [[spoiler:losing her humanity and actually starts lashing out as a full-fledged bear.]]
** JerkassWoobie: Merida. Yes, her actions were pretty darn selfish, but the fact that she ''recognizes'' this and becomes more and more fearful over the fate of her mother makes it easier to feel sorry for her. Also, while her mother IS trying to train Merida in how to handle the responsibility of ruling a kingdom, Merida's frustration with her situation becomes understandable when Elinor tells her that "a princess strives for...''perfection''." Merida knows that she is far from being perfect, so dealing with constantly being corrected must be stressful, not to mention rather disheartening.
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