!!General [=YMMVs=]
* AmericansHateTingle:
** Hinamori, due to being brainwashed by Aizen and staying loyal for a while. Ironically, Hinamori doesn't seem to have many fans on the staff of the anime itself. She appears in none of the movies, and only one of the filler arcs [[spoiler:not counting her evil clones in the Gotei 13 Invading Army arc]], and even that involved her zanpaktou talking down to her for being naive.
** Toshiro, due to becoming a [[SpotlightStealingSquad Spotlight Stealing Character]], is at times compared to [[TheHero Ichigo]], and is viewed as having the ability of {{Ass Pull}}s. Having his own movie, which cashes in on his Japanese popularity, made him even more disliked in America. European attitudes tend to be more ambivalent than either the Japanese or American attitudes.
* ArcFatigue:
** The series is littered with tons of fights that, while interesting and offering ''some'' character development, halts and pads the story tremendously. Happened first in the Soul Society arc. Then in the Hueco Mundo arc. Then in the Battle of Karakura arc. Then ''again'' in the final fight against Aizen. And that if you don't count the arcs from Hueco Mundo to Aizen as [[UpToEleven a single arc]] (the anime named it "The Arrancar Saga"). To be fair on Kubo, it was mostly due to ExecutiveMeddling.
** "The Thousand Year Blood War Arc" unfortunately fell into this as well despite starting off strong and getting right into the heart of the action, with some very meaty exposition of the series MythArc later on. But once the second invasion on Soul Society begins, it resumed its habits of focusing on the fights than progressing the plot. The fights with the Schutzstaffel were particularly dragged out thanks to their {{Story Breaker Power}}s allowing them to repeatedly survive supposed finishing blows.
* AssPull:
** During his fight with Harribel, Hitsugaya spontaneously displays the ability to create an ice clone, which seems to be just as strong as him and capable of fighting and speaking just the same as the original. He used it to avoid an attack from Harribel, at which time he claimed he could only use it once. It is not brought up again except for filler.
** Segunda Etapa. The basic concept of Resurrección is that the Arrancars' OneWingedAngel is transferred into the form of a largely blank sword; access is possible via release command. Ulquiorra ended up having a ''second'' OneWingedAngel, which has only been explained via having so much Reiatsu that Segunda Etapa changes the appearance of the original Resurrección. The only purpose Segunda Etapa serves is to call into question Ulquiorra's true rank in the Espada; since he's the highest level one that Ichigo fights with his full power intact, we'll never know how powerful he truly was.
** A huge one for the anime-only Reigai arc, after Ichigo uses [[spoiler:the last of his reiatsu]] to launch Getsuga Tensho at Kageroza, it's moments later revealed Kageroza had a cloning ability, so Ichigo basically [[spoiler:wasted it on a clone.]]
** The revelation that [[spoiler:Chojiro Sasakibe, deceased at the hands of the Vandenreich, knew Bankai. Given that his only contribution to the story beyond dying was [[CurbStompBattle getting effortlessly beaten by a bare-handed Ichigo]] during the Soul Society arc]], it's safe to say that there was no build-up to this (outside of his white coat [[spoiler:and how Bankai isn't a captain-exclusive ability]]).
* BigLippedAlligatorMoment: The noodle scene. Yoruichi is shown eating noodles for close to two full minutes for no apparent reason and the most that is said about it is Urahara commenting that her arm is working. Probably {{Filler}} to pad out the episode. The same scene in the manga took all of two panels or so.
* BrokenBase:
** Ichigo's trust in Ginjo over Isshin or Urahara - some see it as Ichigo having a HorribleJudgeOfCharacter, others think that it was something to be expected, since Ginjo was throwing seeds of doubt into Ichigo's mind over his allies.
** In the English dub, a huge amount of drama results whenever a character's voice actor is replaced for any reason, and many many completely give up on the show entirely because of it. Chad's and Ikkaku's voices were replaced only temporarily, but Kaien, Hiyori, Kenpachi, Urahara, and Komamura each have a permanent change. This is not helped by the fact that nearly no one in the course of the show ''in Japan'' had any voice replaced except for temporary occasions.
** Was the Lost Agent arc a badly-placed Filler-esque StoryArc that detracted from the important stuff, or a well-paced and refreshing expansion of the series' lore? The only consensus is that it robbed the fans of a satisfying backstory for Ginjo and CharacterDevelopment via Book of the End. The question of how Fillerish the Fullbring arc was is an ongoing debate now due to the Fullbringers who died reappearing in Soul Society during the Thousand Year Blood War arc.
** The Thousand Year Blood War arc has several areas of contention between the fans. The reception to several plot twists is split between those who felt they were pure [[AssPull ass pulls]] and those who felt that there was enough foreshadowing/plausible explanations to them. The Soul Reapers continue to ratchet up [[IdiotBall really poor decisions]], so the question here is whether it's downright inexcusable by now, or that they're just being [[RealityEnsues exposed]] by the [[CombatPragmatist superior tactics of the Vandenreich]]. How [[spoiler:Byakuya]] survived despite appearing dead in the water; how ridiculously powerful Renji and Rukia became following their training in the Royal Realm[[labelnote:*]]Also on this subject, the fact that all they did with these powerups was kill two prominent Sternritter, then practically disappear until the very end of the arc.[[/labelnote]]; how most of the villains continue to be thrown away in favor of the heroes (although the Sternritters' power level still dwarfs every other villain group to this point); how [[spoiler: Komamura's first and only true victory where there wasn't a huge gap in power between him or his opponent was turned into an excessively cruel PyrrhicVictory that has condemned him to a horrific FateWorseThanDeath]]; and how Unohana was used as a way to hype up Zaraki. On the other hand, people largely appear to enjoy the way many hanging plot threads have been answered and tied together neatly into the MythArc, with Everything But The Rain being a standout case.
** Kubo's stance on NoHuggingNoKissing is also a bit of an issue in the fandom while there are those who are willing to accept this stance, especially those with Anti-ShippingGoggles. However there are those who would complain and find several aspects of the story that seem to ruin Kubo's credibility on how there is "not suppose to be any romance in this series"; one of the biggest examples is Orihime's unrequited feelings for Ichigo.
** Who's a better BigBad between Aizen and Yhwach. Yhwach supporters admire him for his [[PragmaticVillainy ruthless pragmatism]], his [[TheChessmaster planning ability spanning centuries]], and [[spoiler: succeeding where Aizen failed]] while deriding Aizen as an [[InvincibleVillain overpowered]] SmugSnake who [[GambitRoulette relies too much on luck]]. Aizen supporters find his ComplexityAddiction, [[EvilIsHammy theatricality]], and [[DracoInLeatherPants good looks]] to be [[EvilIsCool extremely entertaining]], while dismissing Yhwach as a [[FlatCharacter bland]] villain whose type is dime-a-dozen in manga. And then there's people who [[TakeAThirdOption hate both of them with a passion]].
* CompleteMonster:
** [[MeaningfulName Shrieker]] was a {{sadist}}ic SerialKiller in life who died shortly after murdering a woman named Shibata when, while he was walking to land the final stab, her infant son Youichi grabbed his shoelaces, [[KarmicDeath causing him to fall out of a window]]. [[WouldHarmAChild Stealing Youichi's soul]] and putting it inside of a parakeet, the [[Characters/BleachArrancars Hollowfied]] Shrieker promises that if Youichi can escape him for three months at a time, he'll bring the child's mother back to life ([[ILied something he can't do]]). Able to track Youichi's soul, Shrieker kills and devours anybody who tries to help Youichi, feeding off the psychological torment it causes, as much as the actual souls.
** [[FourEyesZeroSoul Szayelaporro Granz]] is the Eighth [[Characters/BleachEspada Espada]] and the resident MadScientist among the [[Characters/BleachArrancars Arrancar]]. A {{sadist}} and a player of games, Granz creates {{voodoo doll}}s out of his victims, and then proceeds to [[ColdBloodedTorture torture them to death]], [[CruelAndUnusualDeath rupturing one organ at a time]], as he cheerfully does to Renji Abarai and Uryu Ishida. He's also the [[BadBoss worst boss]] of any of the Espada, modifying the bodies of his subordinates so that in a pinch he can convert them to raw energy and [[ImAHumanitarian devour them with ease]], using their lives to fuel his own. A sickening EvilutionaryBiologist, who [[AGodAmI regards himself as the ultimate life form]], Granz takes {{pride}} in his unique brand of depravity, and regards everyone, including his late brother Ilforte Granz, as beneath him, and, ultimately, [[WeHaveReserves disposable]].
** [[DiscOneFinalBoss Sosuke]] [[Characters/BleachAizenAndHisCohorts Aizen]] is a [[TheSociopath sociopathic]] {{Ubermensch}} with a [[AGodAmI god complex]] who considers himself [[LackOfEmpathy above the notions of morality and decency]] adopted by "lesser beings." Uncaring for anyone but himself, Aizen has a habit of using and betraying anyone close to him. Examples of this include [[MadScientist testing out an experiment]] by turning his former captain, Shinji Hirako, into a monstrous abomination along with seven other Shinigami officers, trying to [[BadBoss kill his subordinate Harribel]] once [[YouHaveOutlivedYourUsefulness she had outlived her usefulness]], and [[ImpaledWithExtremePrejudice impaling his devoutly loyal lieutenant]], Momo Hinamori, while hugging her, leaving her traumatized for months. Later, Aizen would outdo himself by [[MasterOfIllusion creating illusions]] that tricked Momo's best friend, Hitsugaya, into nearly killing her. Aizen also used Wonderweiss Margera as a tool, erasing all of his intelligence, speech, memory, reasoning and emotions just to turn him into a PowerNullifier against one man's weapon. Once Wonderweiss had successfully absorbed the flames of this person's weapon, Aizen had arranged it so that Wonderweiss self-destructed, nearly taking out a city with him in the process. Finally, when Aizen had achieved {{Physical God}}hood, he tested out his abilities by calmly walking through a human city, knowing that his powers caused anyone who came into close proximity with him to blow up. In the end Aizen ended up killing over a dozen civilians, and planned on doing the same to [[TheHero Ichigo's]] human friends just so he could mock Ichigo by hanging up their corpses on display.
** [[Characters/BleachYhwach Yhwach]] is TheEmperor of the [[Characters/BleachVandenreich Vandenreich]], the King of all Quincies, and the final BigBad. Yhwach attacks the Soul Society, killing numerous Soul Reapers, while personally slaying the Gotei 13's commander Yamamoto Genryusai. It is then revealed Yhwach was responsible for the ''Auswahlen'' nine years prior--stealing the power from Quincies he deemed "impure"—for all intents and purposes killing them--to restore his own power, which led to the deaths of Ichigo and Uryu Ishida's mothers. Furthermore, Yhwach maintains his power and life by [[YourSoulIsMine harvesting the souls of those slain in the war]], on both sides. On his second invasion, Yhwach callously uses the ''Auswahlen'' on [[BadBoss his elite Stern Ritter forces]], save his own personal guard, when he deems them useless to the coming battle. Finding the Soul King, Yhwach destroys him, nearly sundering the separate worlds, while not caring about the innocents or even his own soldiers caught up in the destruction. Said soldiers offer their aid to the Shinigami once they understand the extent of Yhwach's threat to existence; this EnemyMine also includes various other factions, demonstrating how dangerous Yhwach is. Absorbing the Soul King's power, Yhwach later uses ''Auswahlen'' a third time on his Royal Guard, including his trusted second-in-command Haschwalth, before defeating Ichigo himself, stealing his powers and declaring his intent to bring ruin to Soul Society and the human world, while threatening to kill Ichigo's friends in their happiest moments should they interfere, all to create a world where [[ImmortalityImmorality he won't have to die]]. Brutal, callous and unrelenting in his selfish belief that [[ItsAllAboutMe everything exists to benefit and empower him]], [[AGodAmI Yhwach]] stands as ''Bleach'''s cruelest and most dangerous villain.
%%Do not add any other CompleteMonster candidates. Discussion on whether they qualify takes place in this thread http://tvtropes.org/pmwiki/posts.php?discussion=6vic3f9h1cy5qivsenw8llok&page=1.
%% * CreepyCute: The Mimihagi offspring that flood Soul Society. Sure they're weird-looking and somewhat hostile, but their cheeping makes them seem almost cuddly.
%% * CrossesTheLineTwice: Everything Mayuri does, such as the way he heals Nemu.
* DieForOurShip: [[DieForOurShip/{{Bleach}} The actual page elaborates it best]]. The summary is that, even though the HetIsEw mentality exists in the eyes of the yaoi pairings, it's the ''het fans'' that cause the most amount of trouble over shipping.
* DracoInLeatherPants: Half of the villains in Bleach seem to be well-regarded despite all the horrendous and villainous things they have ever done, with the most notable being Mayuri, Grimmjow, Ulquiorra, Aizen, Gin, and Tsukishima (Check out the Character [=YMMVs=] for the specifics.)
%% * EarWorm: Several of the openings and endings. Considering there are 15 openings and 30 closings, the Bleach music tends to be a good listen in general.
* EndingAversion: It's not uncommon for fans to tell new readers to stop after Ichigo and Rukia part after Aizen's defeat, as most found the actual ending to be a terrible stopping point in comparison, as it leaves many questions open after a rushed climax.
* EsotericHappyEnding: The manga ends HappilyEverAfter with ten years of peace after the war with Yhwach. However, the first of two novels released after the ending gives some disturbing implications. Namely, [[spoiler:Yhwach's corpse is taken by Squad Zero [[LivingBattery and made into the Soul King]]]], [[spoiler:[[WrittenByTheWinners with the history books being written to say that the original Soul King was successfully defended on orders of Squad Zero, and the war was named "The Great Soul King Protection War"]]. And that Yhwach [[TheEndOrIsIt may not be as dead as some initially believed him to be]].]] While these points are not given much focus in the first novel, it does raise questions about the validity of the ending overall.
* EvilIsCool: Several of the Arrancar exhibit this, but the ones that stand out are Grimmjow and Ulquiorra. They constantly score in the top five of the show's character popularity polls. Being badass, good-looking and having cool personalities might have something to do with that.
** Several of the Sternritter exhibit this as well, from As Nodt and [=BG9=] to Bambietta and Haschwalth, just to name a few.
* EvilIsSexy: Many of the Arrancars, Stern Ritters and a good percentage of the movie characters. It seems that being a bad guy in ''Bleach'' requires showing copious amounts of skin.
** Special mentioning goes to Bambietta's popularity among fanboys ([[EvenTheGirlsWantHer and some fangirls]]) because she's unapologetically sexy, very aware of it, as well as a big example of a BastardGirlfriend.
* FandomRivalry: With ''Manga/OnePiece'', ''Manga/FairyTail'' and especially ''Manga/{{Naruto}}''. There's also a milder, but still very vocal one, with fans of ''Manga/YuYuHakusho''. While ''[=YYH=]'' concluded years ago, fans of the series accuse ''Bleach'' of being a ripoff. Made hilarious by how the Pilot episode of Bleach was rejected by WSJ ''because'' it was too similar to YYH, which had Kubo tweaking the plot/visuals quite a bit before re-sending it.
* FanNickname: The sheer amount of these in the main page is enough for Bleach to get its [[FanNickname/{{Bleach}} own page on it.]]
* FanPreferredPairing: Ichigo/Rukia is easily the most popular ship for the series. [[spoiler: Even more so than the official Ichigo/Orihime pairing.]]
* FanonDiscontinuity:
** A sizable chunk of the fandom likes to ignore pretty much anything post Aizen's defeat, finding it to be either a waste of time (the Fullbringer arc), or a particularly bad case of ArcFatigue (the Thousand Year Blood War arc). The epilogue is an especially contentious point, in part due to [[spoiler:the {{Official Couple}}s being Ichigo with Orihime and Rukia with Renji.]]
** The canonicity of ongoing light novel series overseen and co-written by Kubo as a continuation of the manga is a sticking point for many fans, who refuse to acknowledge anything not part of the manga and anime or solely written by Kubo himself to be canon.
* FashionVictimVillain: Pretty much too much to count, but Lille Baro is one of the those who stands out the most. He had an interesting get-up since his debut, which involved a white bicorne hat the same color as his hair, a top sleeveless on one side and adorned with white fur on the other, topped off by a gigantic rifle covered also swathed in white fur. Taken to new heights in Vollständig, in which he fashions himself a skirt and reverse heels when preparing to finish off Kyoraku.
* FoeYay: [[FoeYay/{{Bleach}} here]]
* FunnyAneurysmMoment: Early in the manga, a young Ishida tells his grandfather the old-fashioned Quincy uniform is totally uncool and needs a fashion-makeover. Later, when Ishida visits Hueco Mundo, a LargeHam scene has him declaring to the Arrancar he's defeated that "Aizen's True Enemy isn't a Soul Reaper, but a Quincy!" [[spoiler:The Vandenreich later brings Hueco Mundo to its knees and sacks Soul Society. To go with their militaristic, ethnic-cleansing attitudes, these Quincies have had a fashion-makeover: by PuttingOnTheReich.]] '''''Curse you, Ishida!'''''
* GeniusBonus: Kubo packs a lot of folklore, legends and mythology from [[Myth/JapaneseMythology Shintoism]], UsefulNotes/{{Buddhism}}, UsefulNotes/{{Christianity}}, [[UsefulNotes/{{Germany}} german history and culture]] and UsefulNotes/{{Voudoun}} in almost every character, plot reveal, and world-building mechanic. If you're familiar with this sort of thing, some revelations can seem quite clever. If not, good luck making sense of it.
%% * GermansLoveDavidHasselhoff:
%% ** Second Espada Baraggan Luisenbairn is much more popular in the west than he is in Japan, his popularity exceeding ''Aizen's'' in some places.
%% ** Shunsui also has a considerably larger fanbase with the American Audience.
%% ** Mexicans love Chad, seeing as how he's half-Mexican.
%% ** Askin is only moderately popular in the east, but extremely popular in west.
%% ** Aizen never made into the top tens in Japan, but if you believed the comments on western forums, you wouldn't be mistaken to think he is the secret star of Bleach.
%% * GrowingTheBeard: Many will look to Rukia's self-imposed arrest and the Soul Society arc as the moments that ''really'' made the series intriguing.
* HarsherInHindsight: A flashback gives a brief overview of Renji's promotion to sixth lieutenant. He was pursuing promotion to gain the social position necessary to rekindle his old friendship with Rukia, and planned to tell her of the promotion after her she returned from her assignment to the World of the Living. Unfortunately for Renji, it's Rukia's assignment to the World of the Living that kicks off ''Bleach'', and his next meeting with Rukia is when he and Byakuya arrest her.
* HilariousInHindsight:
** Early in the series, as soon as the first chapters/episodes, Ichigo makes an off-hand comment about how people think he's some sort of delinquent for having natural orange hair, and that if he cared what they think he'd have just dyed it black years ago. [[spoiler:Hundreds of chapters later, and Ichigo's Final Getsuga Tensho does exactly that while it's active.]]
** The anime gave Ichigo a [[http://fc05.deviantart.net/fs70/f/2011/288/0/f/quincy_bed___mp_by_murcielago_sama-d4cy2fx.jpg Quincy Cross on his bed]] from the very beginning, although he's never had one in the Manga. That's always been very funny to the fandom but Chapter 515 makes this even more amusing. [[spoiler:Chapter 515 confirms Ichigo is half-Quincy thanks to his Quincy mother.]]
** One piece of chapter art had Ichigo dressed as a sentai character. Guess [[Creator/JohnnyYongBosch who got to]] [[PowerRangers voice him in America?]]
** Due to the fact that Zanpakuto spirits are manifestations of the wielder's own soul, then that technically means [[spoiler: that Kenpachi Zaraki is the president of the Shinigami Women's Association.]]
** English dub example: {{Creator/Patrick Seitz}} went from playing {{Creator/Johnny Yong Bosch}}'s father to [[{{Manga/JojosBizarreAdventure}} playing his adoptive brother]].
* HoYay: [[HoYay/{{Bleach}} Also has its own page]].
* JerkassWoobie: [[JerkassWoobie/AnimeAndManga Now has its own folder on the anime/manga page]].
%% * LauncherOfAThousandShips: Ichigo can be paired with almost anyone in the cast.
* LikeYouWouldReallyDoIt: A long established meme in the fandom that protagonists or antagonists that become personally connected to Ichigo never die wavered in the final arc due to two significant protagonist deaths, leading into a battle between Byakuya and As Nodt. As Nodt uses Byakuya's stolen Bankai to defeat Byakuya in an unusually graphic manner. Ichigo finds Byakuya pinned to a wall by his own blood, his arms bloody stumps and his torso ripped open to the spine. With his final breath, Byakuya begs Ichigo to save Soul Society and apologises for not being able to protect everyone, especially Rukia and Renji. As Ichigo races to find Yhwach, Byakuya's head bows and his sword slips out of his hand, crumbling away into nothing. The fandom went wild with speculation for weeks until the confirmation of Byakuya's survival killed for good any remaining expectations within the fandom for any further protagonist deaths.
* MemeticMutation: [[Memes/{{Bleach}} Also has a page.]]
%% * MindGameShip: Like Aizen before him, [[spoiler:Tsukishima]] seems to LOVE trolling the hell out of [[DoomMagnet Ichigo.]] And [[WeirdnessMagnet Ginjo]] too.
* MisBlamed:
** While many fans criticize Kubo Tite for glacial pacing leading to ArcFatigue, the most consistently reviled arcs are Invading Army, Bount, and Arrancar. Of those three, the first two are anime-only {{Filler}} which Kubo had little to no involvement with. As for the Arrancar arc, interviews with Kubo suggest that he'd planned for it to be shorter but [[ExecutiveMeddling his editors at Shueisha]] pushed for much more attention given to the individual Arrancar characters. And blame the editors for the ''years'' it took to get any resolution to those plotlines if you want, but the reason they were pushing the Arrancar in the first place was their unexpected popularity with the fanbase.
** The abrupt ending to the Thousand Year Blood War arc that left several plot threads and character statuses hanging was often blamed on Shonen Jump for cutting the series shorter than intended, a misconception fueled by Bleach's decline in sales and general popularity. In reality, Kubo simply wasn't in proper health to continue the grind of producing a weekly manga chapter and needed an extended break.
%% * {{Moe}}:
%% ** Orihime. Before she was kidnapped, she was perky and bizarre, invoking feelings of protectiveness. Post-kidnapping even more so, what with her [[TheWoobie woobieness]] and all.
%% ** Ururu, the CuteBruiser who apologises even when ''attacking''.
%% ** Hanataro is a male example. His clumsiness and kind-hearted nature cement his status as one.
%% ** Despite being the tallest woman in Bleach, Isane is still very cute.
* {{Narm}}: [[Narm/{{Bleach}} There's a page for that.]]
* NeverLiveItDown: Orihime. You get kidnapped once, this happens only via a terrible SadisticChoice that you truly can't refuse and suddenly, you're the [[Franchise/SuperMarioBros Princess Peach]] of anime. It probably didn't help how [[RecycledScript similar the arc's setup was]] to the Soul Society arc, nor did the [[MostAnnoyingSound constant cries of "Kurosaki-kun!"]]
* NightmareFuel: [[NightmareFuel/{{Bleach}} Here's its page]].
* NoProblemWithLicensedGames: Bleach: Soul Resurrección falls under either this or TheProblemWithLicensedGames (depending on whether or not you like anything similar to Creator/{{Koei}}'s [[VideoGame/DynastyWarriors Bread and Butter franchise]]).
* NoYay: Any scene involving Nnoitra and Orihime. It's quite clear what he wants to do. [[EvenEvilHasStandards Ulquiorra even calls him on it]]. In the transition from manga to anime, some of the subtext was toned down; for instance, where the manga has Nnoitra [[DoesThisRemindYouOfAnything shoves his fingers down Orihime's mouth and throat]] (actually enacting a popular kink in Japanese porn) during Ichigo's fight with Tesla, in the anime he covers her mouth with his hand.
** The reveal that Shunsui and Nanao are [[spoiler: uncle and niece, with Nanao being the daughter of his older brother.]] Cue many fans [[AbandonShipping abandoning ship.]]
* PeripheryDemographic: One of the largest, strongest and craziest in the ''history'' of Shonen manga serialization. The generous amount of {{Action Girl}}s and ClothingDamage the male characters suffer are major reasons why ''Bleach'' has quite a large female fanbase. In addition, there are several traits on this series that appease to the {{Shoujo|Demographic}} fans: on one hand, Rukia and Ichigo get quite a bit of ShipTease in the anime while on the other Orihime is a straight-up shoujo heroine placed in a shonen environment (cheerful personality [[StepfordSmiler hiding quite the issues]], MagicalGirl-like abilities, shoujo-like affections for Ichigo ''and'' borderline RomanticTwoGirlFriendship with both Rukia and Tatsuki included).
* TheScrappy: Go to the character section below for the specifics: Tousen, the Modsouls, Riruchiyo and Nozomi.
* SeasonalRot: While the manga was still ongoing, by the time the anime reached the Fullbringer arc, it became more and more obvious that the animators and voice actors were putting less and less effort into it, ultimately culminating in the anime being unceremoniously swept aside to make room for [[Manga/RockLeesSpringtimeOfYouth a Naruto spin-off]].
* ShippingGoggles: Shippers of ''whatever'' pairing are particularly fond of using this as the basis for their "my pairing is better/more likely to happen than yours" arguments, but this also extends to anti-shippers and non-shippers. The latter two are often sick of these endless ship wars breaking out all over the fandom, and more often than not, use Anti Goggles in an attempt to stop the debate by 'proving' that there will not be any canon pairings whatsoever.
* ShipToShipCombat:
** While the entry elaborates more on just how ''bleh'' it gets at its absolute worst, we'll give you a bit of a preview. The three most prevalent characters in the ship wars are Ichigo, Rukia and Orihime. Rabid fans of both Ichiruki and Ichihime are ''notorious'' for clawing out each others' throats on a daily basis, while those that support Ulquihime end up primarily going against Ichihime.
** ShipMates: On the more benign side, fans of one pairing generally support another pairing that makes a b-line for theirs. Those that ship Ichigo with Orihime tend to like Rukia, so they usually pair her up with Renji (which makes sense considering their backstory). Those that prefer Ichigo with Rukia are often more than happy to give Orihime off to Ulquiorra or Ishida (or sometimes [[LesYay Tatsuki or Riruka]], while allowing Renji to go with Tatsuki. [[CrackPairing Even when they've never met.]])
%% * ShipsThatPassInTheNight: Toshiro/Karin are one, especially since the only meet in anime filler-arc. Tatsuki/Renji have a few fanfics and basically any other pairings that she might have other Ichigo and Orihime and her friends.
* SignatureScene:
** In general, any time a character reveals a new form of their Zanpakuto, you can expect a one-to-two page spread of them with their new blade.
** Ichigo saving Rukia from execution by casually holding back the Soukyoku, which had turned into a firebird equivalent to ''a million Zanpakuto''.
* SnarkBait: Bleach still has a fanbase, and enough people follow it that it can be considered popular. But the series has a bad reputation among the general anime community, and most casual discussions about it tend to be about the ArcFatigue and [[AssPull Ass Pulls]] instead of the elements of the series that are done right. Generally, it's considered a series that, to put it politely, didn't live up to its potential.
%% * {{Squick}}: Most things involving Mayuri. Everything involving Szayel. Same goes for Fura. And for Giselle Gewelle too.
* StrawmanHasAPoint: Tosen believed that Soul Reapers were inherently corrupt, and did not fight for justice, but their own ends. Tosen eventually ended up [[HeWhoFightsMonsters betraying his own goals]], but everything he said about them was not only right, but nothing in the story suggests that Soul Society has changed. For instance, Tosen resented the fact that his friend was murdered by her own husband and was not punished by the justice system for the crime because both were Soul Reapers. And while some prior injustices such as Rukia's sentencing and the banishment of the Visoreds were overcome, these were the actions of General Yamamoto, who TookALevelInKindness by the end and used his emergency executive power to accomplish them. It's only after the deaths of Yamamoto and Yhwach that Soul Society begins the slow process of radical change, including disbanding the Central 46 and Hisagi beginning an investigation to obtain proper justice for Tosen's dead friend. Nothing is said about someone like Mayuri, however, who committed horrible deeds even well beyond what were considered NecessarilyEvil. We're told that he was placed on trial for his actions before, but got off either because there were bigger problems at the time or because the Central 46 officially sanctioned them. After the crises are over and the Central 46 is disbanded, however, there is no indication of comeuppance for him.
* TheyWastedAPerfectlyGoodCharacter:
** Orihime and Chad in the Fullbringer arc. Both were focused on training themselves to cover for Ichigo, who [[spoiler:lost his powers after his final fight with Aizen.]] While they show a bit of improvement from before the TimeSkip, they mostly end up reduced to [[spoiler:pawns for Tsukishima's Book of the End to psychologically torment Ichigo, and get knocked out for the rest of the arc once the Shinigami (and with them, Ichigo's powers) are reintroduced to handle Xcution.]]
** [[spoiler: Unohana. The first Kenpachi, the original Yachiru, and the worst criminal of the Soul Society, is perfectly willing to die so she could power up Zaraki]]. Additionally, her backstory remains undeveloped. [[spoiler: We're not told how she got from being the worst criminal in Soul Society to the motherly healer seen throughout the series and it's not explored which, if either, should be considered the "real" personality.]] Further, many fans feel that Zaraki's improved abilities are more of a PowerUpLetdown, since he's supposed to be so strong that nothing can stop him, and yet he keeps being taken out either by enemies even [[spoiler:his zanpakutou spirit says he should be capable of beating alone]] or by his own powers backfiring, and the only thing he really ends up accomplishing post-empowering is [[spoiler: being so powerful so as to essentially scare a RealityWarper Sternritter into killing himself with his own powers]].
** Uryu Ishida unfortunately fell into this camp during the Thousand Year Blood War arc. Considering the fact that the arc was focused on the Quincies, and he was the only truly established Quincy before it began, it would make a lot of sense for Uryu's character to be heavily spotlighted and his backstory examined, especially [[spoiler:when it's revealed that he has joined the Vandenreich]]. Instead Uryu appeared very sporadically throughout the arc with only a little focus on his character when necessary. Worse [[spoiler:TheReveal that he was TheMole within the Vandenreich (already in itself a CaptainObviousReveal) comes off as poorly thought-out on his part, since he doesn't really accomplish anything in this role and mostly just served as a ConflictBall]]. Uryu doesn't even have a proper fight during the arc [[spoiler:getting mostly [[CurbStompBattle Curb Stomped]] off-screen by Jugram before the latter gets absorbed by Yhwach and then only getting to fire a single arrow at said villain to end the final fight.]]
** The Visoreds during the final arc. The three returning captains, Shinji, Rose and Kensei are beaten around in each fight they show up in (the later two [[spoiler:outright die, then are briefly zombified, and despite being cured by Mayuri, they don't appear until the epilogue]]), and they glaringly never even attempt to use their Hollow masks, which would not only augument their powers but could give them an advantage against the Quincies, who are revealed to be susceptible to the essence of Hollows. The other Visoreds sparsely appear, with their most notable appearance being an [[NoSell utterly incosequential]] team attack on the enlarged Gerard (though at least ''they'' tried using their masks).
* TheyWastedAPerfectlyGoodPlot: A common feeling towards the series. It's a unique concept with quirky characters, but flawed by long arcs, repetitive writing, too many characters and typical Shonen cliches. The moral ambiguity of the Soul Society and crappy conditions of the afterlife have often been shown but most characters don't really address it, making fans wonder why Kubo made a point of it if he was writing a straight action series. Kubo did announce that he would address all of the dangling plot threads of the MythArc in the final arc, but it was ultimately CutShort for the sake of Kubo's health, resulting in a very rushed climax that failed to bring real closure.
* ValuesDissonance:
** American culture has a relatively strong taboo (and in some areas, relatively strong LAWS) against first cousin marriage, while in Japan cousin marriage is fully legal and perceived more as quaint and odd than {{Squick}}y. Some American fans' reaction to the [[ArrangedMarriage arranged engagement]] between first cousins [[spoiler:Masaki and Ryuuken]] (which is presented as a casual aside) brought the dissonance to the front.
** Japanese culture tends to view child abuse as a private problem that should be dealt with inside the family first and foremost, while Western attitudes are much more interventionist. From a Western perspective, Chad and Orihime both living without guardians by age 15--Orihime has been living alone since middle school, specifically because of parental abuse, and having limited economic support from her only living relative instead of living with her--can be difficult to suspend disbelief for. RealityIsUnrealistic, in many Western countries, even America, there are many officially and de facto independent minors in situations ranging from parental abandonment to walking out themselves to separation agreements that provide support but not control.
** Kubo really really likes the JapaneseSpirit trope, and as a result, many characters (''especially'' Ichigo) have the tendency to power themselves up through sheer force of will. While it makes sense from a Japanese perspective, in Western eyes it often looks like the characters are [[AssPull pulling new abilities out of their behinds.]]
** The complicated relationship between Captain Mayuri and his daughter/clone Nemu seems absolutely strange. Later chapters reveal that Mayuri views Nemu as his scientific MagnumOpus, and thus he holds a lot of pride in her growth and is unwilling to see her killed even to save his own life. This is treated in-universe as a sweet sentiment on Mayuri's part, and the closest he can ever come to [[PetTheDog Petting the Dog]]. In Japanese culture "amaeru" is referred to as a type of love that one feels towards a societal inferior (such as a child or subordinate) by which you are compelled to treat them well for selfish reasons. The chapter in question was thus demonstrating that since Mayuri has invested so much of his effort and pride in developing Nemu, he feels "love" (amaeru) towards her. Nemu's thoughts on the matter sum this up for the audience.
* WhatMeasureIsANonBadass: Depending on which portion of the fanbase you talk to, Orihime is either this, an example of UnderestimatingBadassery or badass for non-fighting reasons.
* TheWoobie: Most of the good guys at some point achieve Woobie status, but the ones that stand out are, not surprisingly, the nominal cuties:
** Orihime, who already had hidden issues, suffers one HeroicBSOD after the other in the Hueco Mundo arc. This culminates with her breakdown when [[spoiler:Ulquiorra almost kills Ichigo in front of her.]] After so much, the girl needs a hug.
** Momo. If Aizen's betrayal and stabbing her wasn't bad enough, [[spoiler:everyone assaulting her because of Aizen's illusions in the Fake Karakura arc]] squarely makes her a woobie.
* {{Woolseyism}}:
** The replacement of "{{Shinigami}}" with "Soul Reaper" in the English releases, something that the Japanese studio actually agreed with.
** The Spanish occasionally gets partially cleaned up as well. Yammy screaming "¡Suerte!" (Luck!) was changed to "¡Qué suerte!" (What luck!).
** Another change in the Spanish: As he uses Sprenger on Szayel, Ishida goes from saying "Hasta Aqui" (see you later) in the original, to "¡Está terminado!" (It's over!) in the dub.

!!Assorted Character [=YMMVs=]

[[folder:Main Characters]]
'''Ichigo Kurosaki'''
* AlternativeCharacterInterpretation: His hero complex. Is it because he truly cares about his friends' safety, or has his trauma from his mother's death fueled his need to save people comes from his own perceived inability to save his mom? The story itself argues that they're both the same thing (his desire to save those precious to him motivates him to get stronger), but fans have debated this point.
* AngstWhatAngst: The villain's big reveal of the Lost Agent Arc is supposed to break Ichigo with the shocking truth. Instead, Ichigo passively dismisses the villain's speech as nothing more than a scare-tactic because he's already figured out and accepted the truth for himself. [[spoiler: Unlike Ginjou, he realised Soul Society [[BigBrotherIsWatching surveilling]] a substitute soul reaper was common sense and that Ukitake had worded his description of the Substitute Badge's purpose to deliberately ensure Ichigo could figure out the truth for himself.]]
%% * LauncherOfAThousandShips: To such an extent that he's often [[ReallyGetsAround promiscuous]] in fanfics.
* VanillaProtagonist: A criticism occasionally thrown at him. Ichigo's only known goal is to protect his loved ones, [[VillainsActHeroesReact a reactive goal that requires a threat to proactively put them in danger in the first place]]. The story has put him out of the spotlight for prolonged periods, which is either a good sign of a strong supporting cast or further hammers in how uninteresting he is.
* TheWoobie:
** While his mother's death caused by his own impulses is sad, [[spoiler:Xcution basically mind-raping him with their identity inserting powers to make Ichigo seem insane and then take his powers away is harsh]].
** [[spoiler:Vandenreich is killing every soul reaper we know and Ichigo's currently imprisoned and is forced to listen to their very likely dying screams.]]

'''Rukia Kuchiki'''
* BrokenBase: [[spoiler: Rukia obtaining bankai]]. Depending on who you ask, this is either a long overdue development that treats Rukia with the importance that she deserves, or [[spoiler: it's the final nail in the coffin of the idea that bankai is anything more than a generic power-up, when it had previously been treated as something that only the most exceptional Shinigami obtain.]]
%% * DieForOurShip: [[DieForOurShip/{{Bleach}} Check out her entry on the actual page for details]].
%% * LauncherOfAThousandShips: Her "specialty" is CrackPairing.
%% * TheWoobie: Her back story completely show her as this.

'''Orihime Inoue'''
* AlternativeCharacterInterpretation: Her crush on Ichigo, prior to the Lost Agent arc. Was it innocent and sincere, borderline obsession, or her way to actualy strengthen herself? After she gets over the Hueco Mundo debacle, she [[LuminescentBlush shows more]] [[{{Squee}} affection towards]] Ichigo than normal; is it because she's more open about her feelings, is it because she's back to being her GenkiGirl self (and is naturally more enthusiastic), or is it because she's more comfortable about showing it since he's still clueless?
* AngstWhatAngst: While the audience knows better, Riruka is weirded out about how casually Orihime mentions that her parents were horrible people to the extent that her brother ran away with her to save her life before dying himself a few years before the story began. This leaves her all alone apart from a distant aunt who pays for her education. What's she doing at the time? ''Drooling over donuts.''
* BaseBreakingCharacter: One of the most polarizing characters in the series. Supporters view Orihime as an endearing and adorable LoveInterest, and like her supportive role (both [[TheHeart emotionally]] and [[BarrierWarrior physically]]). Common criticism against her includes her minimal fighting ability and general aversion to fighting feeling out of place in a battle shounen, and her RealityWarper powers not being utilized to their fullest extent (such as her initial vow to do something about the Hougyoku that goes nowhere). Her characterization during the Hueco Mundo arc is especially controversial; some argue that her gradual mental breakdown is a perfectly realistic response to being held in captivity while her friends risk their lives to save her, while others were frustrated by her NeutralFemale role in a RecycledScript of Rukia's kidnapping arc, and came to view her worrying over Ichigo as a MostAnnoyingSound.
* BrokenBase: Chapter 587 had a fairly infamous color page [[http://img.mangastream.com/cdn/manga/53/2431/01.jpg depicting Orihime's rather large boobs in front of the camera]], which caused an ''eruption'' between fans who find it to be uncharacteristic on the part of Orihime and needless eye candy on the part of Kubo, and fans who think it is an adequate symbolization of CharacterDevelopment for Orihime (in that she's more confident than before and she's expressing it through her more revealing outfit). For the record, Chad - who trained with Orihime - now has a WalkingShirtlessScene, yet nobody is complaining about that quite as much. Chapter 589 tells us it was Urahara who suggested she wear it because "it would make Ichigo very happy", but that breaks other bases as well because some fans do not like how Orihime had wanted to wear an outfit to make Ichigo happy.
%% * DieForOurShip: Primarily by the Ichigo/Rukia side to the fandom, and sometimes to '''extremely''' creepy and slutshamey levels.
%% * LauncherOfAThousandShips: Her "specialty" is FoeYay.
%% * LesYay: Several cases in which she is easily the biggest case of EvenTheGirlsWantHer in the series as she has had LesYay moments with Tatsuki, Chizuru, Matsumoto, Riruka, Rukia, Loly, etc. In which certain fans have noted that some of these ladies have went further with her then Ichigo ever did.
* TheyWastedAPerfectlyGoodPlot: During the Fake Karakura Town arc Ulqiorra implies that Aizen has done something to significantly alter her. This is never mentioned again. As well, when she's captured by Aizen, she vows to use her powers to return the Hogyoku to a state of non-existence. This never comes up again.
* WhatMeasureIsANonBadass: Most characters in the story that have suffered from [[HeroicBSOD break-downs and moments of giving up entirely]] tend to receive sympathy, justifications and forgiveness by the majority of the fandom, who regard it as good character development in a story about constantly warring spiritual factions. Orihime is a [[TheMedic pacifistic healer]] with [[BarrierWarrior shielding powers]], who is singled out both in-universe and out as being unsuited for battle, leading to a kidnapping that split the fandom due to abuse of different kinds being [[TraumaCongaLine heaped upon her]] without respite until it reaches [[HeroicBSOD breaking point]]. Part of the fandom believed this to be the natural outcome of her type of powers and personality, given that even talented fighters were struggling to succeed. Part of the fandom believed this made her irredeemable for not transforming into a warrior character to fight back in a successful way. The debate became high profile enough to reach the [[Creator/TiteKubo creator's]] ears, whereupon he [[WordOfGod stepped in]] to explain that Orihime's experience is a natural human reaction to the level of abuse and stress she had suffered. The fandom uses the author's statement on both sides of the debate.
* TheWoobie: She already suffered from a broken family. Aizen specifically intended to weaken her resolve when he captured her, and two of his Espada [[ForcedToWatch make her watch]] as the man she loves is nearly killed.

'''Yasutora "Chad" Sado'''
* BaseBreakingCharacter: The Lost Agent Arc introduced X-Cution, a group of Fullbringers. Creator/TiteKubo stated the arc was "Sado's Arc" but the fandom was split by Chad's coverage. While some fans were satisfied to see the nature of his power explored and explained, some fans were unsatisfied by his lack focus despite it being his arc. He was perceived as still generic and with a role that was much smaller than other character had in their arcs. Although the Fullbring reveal explained that Fullbringers arise from mothers who are attacked by Hollows, Chad's back story was not explored, leaving him less developed as a character than the rest of Ichigo's group.
%% * GermansLoveDavidHasselhoff: Sado is very popular among Mexican fans, unsurprisingly.
* MemeticLoser: His battle record is a common target of mockery, only displaying a decent performance against relative nobodies before getting trounced the moment he comes across a more credible threat (Soul Society and Hueco Mundo both had him smacked down shortly after managing a victory). Coupled with his minuscule plot relevance despite being one of the main characters, he's often ridiculed as irrelevant.
* TheyWastedAPerfectlyGoodCharacter: Out of all of Ichigo's nakama Sado probably suffered from this the most. Initially he was setup as a strong ally to Ichigo, with his backstory and devotion to Ichigo endearing many in the fanbase to him. However, as the series progressed Sado was often used to establish the threat level of antagonists with many of his victories being immediately undercut by crushing defeats. Despite attempts to avert this with Sado being made Kubo never really seemed to follow through. All the training he underwent ending up as a bad case of HardWorkHardlyWorks and his character arc unintentionally being cut short every time.
** Perhaps the biggest example of this trope in relation to Sado is the Lost Agent arc. The arc explores Fullbring (Sado's power type) and has him join the Xcution group to help Ichigo regain his Shinigami powers, yet Sado is barely part of the training process, establishes no relationships with the other Xcution members, does not learn anything from his time with the Fullbringers. Ultimately he was used as a pawn against Ichigo by the villains and not even allowed to join the final battle against the Fullbringers.

[[folder:Gotei 13]]


[[folder: 1st Division ]]

'''Genryūsai Shigekuni Yamamoto'''
* NeverLiveItDown: While a lot of his decisions afterwards were more reasonable ([[spoiler:sending Ichigo backup in Hueco Mundo, trying to get him out of the way of his suicide attack, restoring his powers and not killing Ishida just for being a Quincy]]), a lot of fans probably aren't going to forget about him sentencing Rukia as a traitor.
%% * TooCoolToLive: By Yhwach, but not before showing ''why'' he is the Captain Commander.


[[folder: 2nd Division ]]

'''Yoruichi Shihoin'''
* AlternateCharacterInterpretation: Is she cruelly playing fast and loose with Sui-Feng's obvious feelings and leading her on for her own sense of fun, is she aware and simply does not wish to return the feelings but also does not want to burden Sui-Feng with rejection, or does she love her but is merely torn between different obligations which cause her to feel she must keep Sui-Feng at arm's length?
* TheyWastedAPerfectlyGoodCharacter: She makes quite an impression, being badass, intelligent, funny and a beautiful MsFanservice on top of it. Despite all that, her appearances after the Soul Society arc are very sporadic. She's given very little independence as a character, with her main role in the story relegated to being Urahara's lackey. Many questions and potential plotlines involving her (such as how her defection affected the standing of the Shihoin House, if she misses anyone in her family, why she doesn't carry a zanpakuto and how she can turn into a cat) are ignored for hundreds and hundreds of chapters. Some have been answered; [[spoiler: the Shihoin house is still going strong, her younger brother Yushiro (who looks quite similar to her) is now head of the family.]]

%%* AlternateCharacterInterpretation: Her affection towards Yoruichi. Does she truly love Yoruichi (whether platonically or romantically), or is it just hero worship?
* DieForOurShip: More than one Urahara/Yoruichi rabid fan has been caught twisting her into a PsychoLesbian to make Urahara a better "suitor" for Yoruichi.
%% * JerkassWoobie: To some people. Yeah, she's a bitch, but has damn good reasons.


[[folder: 4th Division ]]

'''Retsu Unohana'''
* AlternateCharacterInterpretation: She claims that she took up her medic role because she wanted to use it to fight more. Given that she changed her name to Retsu and refused to fight even in the face of an invasion, how much of it was truth and how much of it was a lie?
** She's supposed to train Zaraki, but it really seems like an attempt at SuicideByCop. Note that she was the first Kenpachi, and thus was the one who laid the foundations for all Squad 11 stands for, including the KlingonPromotion between Kenpachis. In the middle of a war, when Zaraki clearly does not want her to die (and thus defies the Kenpachi Way), [[ItsAllAboutMe there's a strong sense that she's being incredibly selfish here]].
* BaseBreakingCharacter: [[spoiler:Her Yachiru characterization. While some fans don't like how she was turned into a DistaffCounterpart of Zaraki and served as little more than a way to further hype his character, others liked the BloodKnight, serenely AxCrazy angle, seeing as it would make perfect sense for everyone to fear her with the revelation]].
%% * CreepyAwesome: As of Chapter 523. In spite of how terrifying she is in her true nature, it really is hard to deny that there is something ''incredibly badass'' about it.
* NightmareFuel: If the last page in Chapter 520 didn't convince you, Chapter 523 will, and if that does not do it, then her Bankai and its effects in chapter 526 will most certainly do.


[[folder: 5th Division ]]

'''Momo Hinamori'''
* AlternateCharacterInterpretation:
** What are her true feelings regarding Hitsugaya? Kubo claims that it's [[JustFriends platonic]], but it's more than often portrayed as romantic.
** Her feelings towards Aizen are just as ambiguous. Is it infatuation, UndyingLoyalty or MoreThanMindControl? According to Aizen's own words, it's the [[spoiler: third option]] - one could argue that his claim is false, but considering the circumstances ([[spoiler: he told that to Hitsugaya ''right after stabbing Momo to almost death, and before almost killing him]]), there would be next to no reason for him to not tell the truth.
%% * DieForOurShip: A ''popular'' target, especially by fans of other Hitsugaya ships: specifically, Hitsugaya/Rangiku. Parodied with their Zanpakuto.
%% * ValuesDissonance: The reason for her Scrappydom in the Western fanbase while Japanese fans tend to sympathize with her.
* TheWoobie: Aw, you poor girl. Poor doesn't even begin to ''describe it'' [[spoiler:when your childhood friend who swore to protect you with his life impales ''you'' with his sword from behind... and the one to blame is Aizen. AGAIN.]]


[[folder: 6th Division ]]

'''Byakuya Kuchiki'''
* BaseBreakingCharacter: Byakuya's death scene in the final arc split the fandom in half. His fans were horrified at his death and overjoyed to later learn that he had survived. However, the rest of the fandom disliked the outcome having felt the death scene was extremely well-written, but then rendered pointless by the revelation that he had survived; it was felt that the tension created by the killing of Yamamoto and his lieutenant had been removed in favour of restoring StatusQuoIsGod.

'''Renji Abarai'''
%% * BadassDecay: Most of the American audience seems to forget that Renji was originally introduced as a formidable opponent, who Ichigo only beat the first time on a fluke. He even has a fanboy in the ranks of his squad.
%% * BrokenBase: His fight with [[spoiler:Jackie]]. Did he have a point in regards to it, or was it an horrible OutOfCharacterMoment?
%% * DieForOurShip: Has been increasing steadily with time, specially from rabid Ichigo/Rukia fans who think of him as an abusive, misogynistic loser who has no right to Rukia's love.
* WhatAnIdiot: Renji trying to use his Bankai several times against the Vandenreich even after seeing firsthand that they can steal Bankai for their own use. One can argue that he was emotionally broken [[spoiler:after Byakuya almost bites it]], but SHEEEESH.


[[folder: 7th Division ]]

'''Sajin Komamura'''
%% * MemeticMutation: Komamura's reaction when Tosen says he's ugly. It's been used for a variety of other serious lines to inject a bit of comedy, like "I am your father".
* StoicWoobie: [[spoiler:During the final arc, he gives up his heart to obtain a human form and an invulnerable Bankai, but this ultimately reduces him to an ordinary wolf who can no longer serve the Gotei 13.]]


[[folder: 8th Division ]]

'''Shunsui Kyoraku'''
* AlternateCharacterInterpretation:
** A rare case where this is ''intentional'' on his part. He freely admits that he prefers to keep his motives and mindset ambiguous and unpredictable. He could be interpreted as ObfuscatingStupidity whenever he can get away with it.
** His strategy to get Unohana to train Zaraki so the latter can take a level in badass. Was it a needless case of sacrificing the second strongest captain after Yamamoto (and the best healer) in an attempt to make Zaraki even stronger? Was it actually another case of Kyoraku recognizing that Unohana was too much of a pacifist and that Zaraki is a more valuable asset on the battlefield? One crack theory is that he recognises that Unohana is stronger than he is, and with Yamamoto gone, there's no one able to keep her in check. So, given her closeted instability, she now presents a threat, is he just using Zaraki as a convenient excuse to get rid of her?
** Why did he go to the living world, on his own, to relay a message to Ichigo's {{Muggle}} friends when he could've sent Nanao? Was it because he's more concerned about other peoples' feelings than Yamamoto, was it his way of showing proper gratitude towards Ichigo, or was it because he's willing to take the blame from Ichigo's friends over whatever happens to Ichigo? Perhaps it's ''all three?'' Maybe, he was lying to them about the nature of the Soul Tickets and plans to use them for something?
* MemeticMolester: His behavior towards his subordinates occasionally seems rather suspect, especially towards the future Lieutenant Nanao Ise during the flashback arc. Becomes a case of NoYay when it's revealed that they're [[spoiler: uncle and niece through Shunsui's older brother.]]
* RonTheDeathEater: Got hit with this twice from the fandom over two, [[GoodIsNotSoft rather controversial]] character beats. His first was killing [[spoiler: AntiVillain and fellow EnsembleDarkhorse Coyote Starrk]] without mercy. The fact that it was treated as an AlasPoorVillain moment in both the Manga and Anime and that Shunsui was uncharacteristically the aggressor rubbed some fans the wrong way. The second was Shunsui of sending Unohana to "train" Kenpachi. [[note]]Train meaning fighting Kenpachi to the death to bring out his Bankai.[[/note]] In both cases, fans were taken back by how cruel the laid-back Shunsui could actually be and also seemed to ignore in the later case, that it was Squad Zero's idea to begin with.


[[folder: 9th Division ]]

'''Shuhei Hisagi'''
* EnsembleDarkHorse: Creator/TiteKubo was very surprised to hear how popular Hisagi was. He admitted he would have preferred fans to have waited until they could get to know the personality rather than latching onto a character that (at the time) had barely been revealed.
* StoicWoobie: He's just as hurt by Tousen's betrayal as Kira and Hinamori are about Gin and Aizen, respectively, but he doesn't allow it to interfere with his duties.

[[folder: 10th Division ]]

'''Toshiro Hitsugaya'''
* AmericansHateTingle:
** Despite being the ''most'' popular character in Japan, in America he's hated just as much as he's adored, with both sides being ''very'' vocal depending where you look.
** In Europe and Latin America, it's fairly different. He's nowhere as divisive or loved than in Japan and the USA. Basically, he's simply the target of affectionate jokes to them.

'''Rangiku Matsumoto'''
%% * IronWoobie: She still manages to remain plucky, kind and strong despite all the shit she's gone through.
* TheyWastedAPerfectlyGoodPlot: Gin reveals [[spoiler: that when they were kids, Aizen removed a piece of Rangiku's soul as part of an attempt to create a proto-Hogyoku]]. How this affected her and why she doesn't seem to remember isn't explored, and since then the plot point hasn't been acknowledged in any way, shape or form.
%% * TheWoobie: Her relationship with Gin gets more tragic as the series goes on, plus before him she was an orphan who had almost starved to death before he met her.


[[folder: 12th Division ]]

'''Mayuri Kurotsuchi'''
%% * CreepyAwesome: Replacing your organs to counter voodoo!? Insanely awesome yet horrendously squicky.
%% * CrossesTheLineTwice: ''Everything he does''.
%% * MemeticMolester: Any wonders?
%% * NightmareFuel: His Bankai... to start.
%% * MagnificentBastard: For some, after his flawless owning of Szayel.
* TheyWastedAPerfectlyGoodPlot: Some fans feel this way about the conflict between him and Ishida, especially given Mayuri's escape without comeuppance and that his actions were largely brushed under the rug afterward. Kubo wasn't planning it to go that way, however, as he wanted to pit Uryu and Mayuri into several fights before Uryu finally avenged his grandfather.

'''Nemu Kurotsuchi'''
* AlternateCharacterInterpretation: Does she truly take her abuse from Mayuri in stride, or are there lingering feelings of resentment towards him?
* IronWoobie: She takes a lot of abuse from Mayuri, but she doesn't let it affect her (nor does she show it often). In fact, the abuse seems to have decreased with every arc, so perhaps Mayuri may have softened up a little.


[[folder: 13th Division ]]

'''Jushiro Ukitake'''
%% * MemeticMolester: He's shown to be awfully friendly towards the young Captain Hitsugaya. Run, Hitsugaya, RUN. Not to mention the memes that got started once his zanpakutou was shown during the filler arc. Specifically, that arc showed that his Bankai is two little boys and he is over 1000 years old. Though since the zanpakutou are supposed to be a reflection of the person you could say he is young at heart.

'''Kaien Shiba'''
* EpilepticTrees: He looked like a more cheerful, black-haired Ichigo. Lots of fans believed that Ichigo was his reincarnation. [[spoiler:[[WordOfGod But he wasn't.]] He's actually Ichigo's late cousin.]]

[[folder:Aizen, His Cohorts and the Arrancars]]
'''Sōsuke Aizen'''
* AlternateCharacterInterpretation: Is he actually [[GambitRoulette planning everything out to the letter]], or is he exaggerating his involvement by taking credit for stuff that happened outside his sphere? Maybe he's trying to psyche out his opponents with absurd rants and random {{Ass Pull}}s? Does he really believe things are due to the will of the Hogyoku, or is he attempting to deflect that he's actually improvising? Hell, maybe he's a complexity addict who's so narcissistic that he thinks everything that happens is because of his will.
** His ComplexityAddiction can be attributed to being his way of buying time for the Hogyoku to finish evolving him... or it could just be ComplexityAddiction.
%% * DracoInLeatherPants: Post [[TheReveal chrysalis stage]], da-yum!
* EvilIsSexy:
** Just for a few minutes, ladies (and some gentlemen), let's forget that he's one of the most [[BrokenBase controversial]] characters in recent history and appreciate what he has in the looks department, hmmm?
** [[spoiler:Subverted completely as of 419, where his newest transformation has his face rip off, revealing a black skull underneath and his face being worn like a bonnet around his neck. [[{{Squick}} Eww]].]]
* FashionVictimVillain: His penultimate transformation after merging with the Hougyoku -- a butterfly with a mullet in a dress.
%% * FountainOfMemes: Nearly everything he says has meme potential.
* ItWasHisSled: Aizen being the BigBad was a ''major'' spoiler for its time, but the series has gone on for ''so'' long with Aizen as the main villain, that his status as ''the'' villain is no longer spoiler-tabbed here.
* MemeticMutation: The items he usually uses to play up his FauxAffablyEvil status like his tea and his couch.
** His frequent use of {{Xanatos Gambit}}s and incredulous statements has fans making him behind all sorts of devious plots in other series, including ''writing the manga itself''.
--->''"Since when were you under the impression I wasn't writing the script?"''
** As of the Vandenreich arc, [[spoiler:his return has him still bound to a chair, observing everything. Said chair has also taken a considerable amount of abuse and is still standing intact. As a result, he gains the nickname Chair-sama from the fanbase.]]
%% * MemeticMolester: Practically everything he does, as on that page.
* MemeticTroll: Sosuke Aizen, a MagnificentBastard of the SoftSpokenSadist variety who practically rubs in the protagonists' (and the audience's) faces at every opportunity. While his plans were carefully laid out with judicious use of his zanpakuto's totally hax powers during the Soul Society arc, the infamous Hinamori incident in which he brutally showcased his Kyoka Suigetsu's abilities automatically propelled him from ChessMaster to God of the Bleach-verse in the eyes of the fandom, with countless parodies to boot. Even after his eventual defeat, fans could still be heard musing that he's just using his Bankai to progress the plot.
%% * NightmareFuel: [[spoiler:In Chapter 419 and Episode 309, his final transformation. Jesus, Kubo.]]
* MoralEventHorizon: While stabbing Momo and revealing he was manipulating her to be loyal to begin with is bad, most fans were ready to give up on him [[spoiler: once he has Hitsugaya and several others stab her while using his powers of illusions to trick him to think she was him.]]

'''Gin Ichimaru'''
* AlternativeCharacterInterpretation: [[spoiler: When giving Ichigo TheReasonYouSuckSpeech, was he trying to motivate Ichigo to regain his resolve as a backup in case his own plan to kill Aizen failed, or was he just doing it [[ForTheEvulz for his own amusement]]? Hell, was his messing with Rukia out of random sadism, or was he actually trying to delay the execution (since Ichigo appeared almost literally at the last second)? Knowing Gin, it could very well be both.]]
* DracoInLeatherPants: He was supposed to be creepy and off-putting, but gained a rather significant fangirl following regardless. It's gotten worse since [[spoiler:his betrayal of Aizen. Several fans have gone so far as to call him a "good guy," despite his psychological torture of Rukia, his gleeful bifurcation of Hiyori, and the fact that he attacked Aizen for Rangiku's sake and no one else's. You could argue that he's an anti-hero, but flat-out calling him a "good guy" is going too far.]] And it's also even more blatant when fans claim that [[spoiler:Rangiku is a slut or an ungrateful bitch for moving on with her life and not mourning him for the rest of her life.]]
* EnsembleDarkHorse: Tite Kubo never intended Gin to be popular. He wanted him to be creepy. He was very surprised by how popular Gin became.
* {{Woolseyism}}: In Japan he has a KansaiRegionalAccent. The Kyoto accent is softer, more polite and more indirect than standard Japanese. They couldn't quite pull that off for the English version seeing as it would sound downright silly and uncharacteristic, so instead he gets a [[FakeBrit faux-British]] accent with a [[SmugSnake facetious tone]].

'''Kaname Tōsen'''
* AlasPoorScrappy: When he's thoroughly defeated, barely able to talk and finally confronted by Hisagi and Komamura, he admits that he was in the wrong just before dying, causing many fans to feel bad for him in the end.
* TheScrappy: Tousen earned a great deal of dislike during his fight with Kenpachi; he removes Kenpachi's senses then lectures him while knowing that he can't hear it, toying with him instead of ending it. It gives Kenpachi a chance to adapt and turn the tables. Once his motives for siding with Aizen against Soul Society came out, the dislike worsened. He is motivated by a desire for peace and a decision to find the path of least bloodshed towards achieving that peace... by supporting a man that incites civil war within Soul Society and who follows up that civil war with a war between Shinigami and Hollows. His reasoning is therefore viewed as stupid and hypocritical by fans and was cemented further when the first thing he did upon [[BlindWeaponmaster gaining sight]] was insult his oldest and most noble friend, Komamura.

'''Baraggan Louisenbairn'''
%% * EvilIsCool: Post-Release. That is an ''awesome'' OneWingedAngel, man.
* GermansLoveDavidHasselhoff: He has a very large online American fanbase. He was more popular than ''Aizen'' in the online fandom for a long while.

'''Tia Harribel'''
* EvilIsSexy: Evil ''was'' sexy at first, then evil opened its mouth cover and got kinda creepy (although some people still thought it was sexy). Then evil released its Zanpakuto, and daaaaaaaamn, evil's now ''beyond'' sexy. Like "who cares about Yoruichi and Nel at this point?" sexy.

'''Ulquiorra Cifer'''
%%... Please stop openly ignoring/denying/"whitewashing"/etc. Ulquiorra's psychological/emotional abuse of Orihime. Repeatedly deleting any allusions to it is... not good.
* AlternateCharacterInterpretation: His final moments are of some contention. Was he trying to ask for forgiveness by reaching out to Orihime? Was he trying to get one final chance at touching someone before he died? Was it his way of symbolizing that he understands what a human bond is?
* DracoInLeatherPants: AlternativeCharacterInterpretation is one thing, and his and Orihime's interactions can be seen [[AngelDevilShipping in rather]] [[MindGameShip different]] [[SavvyGuyEnergeticGirl ways]]... but some of his fangirls can get ''really'' creepy in their admiration for him, going so far as to utterly dismiss how he repeteadly went the BreakingLecture way with Orihime (despite them having gotten along decently well at the beginning, as shown in ''Unmasked''), brutally [[{{Fingore}} mauled]] Ishida and ''killed Ichigo''.
* EnsembleDarkhorse: He became very popular with fans after his debut, even managing to get into the top ten of the final character polls.
%% * FanPreferredCouple: With Orihime. He's her most popular FoeYay partner, and forms the second or first most popular Orihime ship overall.
%% * FashionVictimVillain: His second transformation looks like Emo/Goth personified. Music/MarilynManson would say it's too much.
%% * JerkassWoobie: Especially after his backstory was revealed.

'''Nnoitra Gilga'''
* AlternateCharacterInterpretation: He clearly has an inferiority complex, but there's enough ambiguity in its execution that this crops up as a result. Some would say his sexism is just a ruse to cover up his [[DontYouDarePityMe insecurities.]] Nelliel was the only one he displayed sexism towards, but he wouldn't been admit it to her face, not even when she asked him why he wanted to fight her.
** There's also a camp that believes Nnoitra was such a rat bastard to Nel because he was attracted to her and wasn't able to handle that well.
** Given that he's past the DespairEventHorizon in some form, his DontYouDarePityMe attitude might have resulted in equating that to someone looking down on him.
** Another reason for his utter hatred of her could be that, during many of their fights, Nelliel would never finish him off, which Nnoitra, as a DeathSeeker, took as the ultimate insult and kept trying to provoke her into killing him off. That, and she ''was'' rather condescending towards him, going so far as to belittle his entire mindset as primitive and unworthy of a warrior.
* SugarWiki/AwesomeMusic: ''Treachery'' fits magnificently when he releases his Resurreccion.
* DracoInLeatherPants: Not nearly as much as others, but he does have his share of fangirls who don't seem to care that he's a male chauvinist and an outright ''creep''. Some fan arts even portray him as being [[SelfFanservice far more good looking]] than he actually is.
* FashionVictimVillain:
** The infamous spoon-shaped thing behind his head, and dear Lord, those shoes.
** Not ''quite'' so much when Nel was still around. Apparently he just lost what little fashion sense he had over the years.
* FoeYay: There's a lot of this between him and Nel. Some subscribe to the theory that he couldn't handle his feelings for Nel, others believe he really did hate Nel but also lusted after her.
* MemeticMolester: His rapeface puts Grimmjow's SlasherSmile to shame. It's really not helped by him basically enacting Japanese porn kinks when restraining Orihime.

'''Grimmjow Jaegerjaquez'''
* AlternateCharacterInterpretation: Is he a genuinely sadistic BloodKnight, or is he a just bully who's trying to assert himself as "the king" due to an inferiority complex?
* DracoInLeatherPants: He does plenty of awful things throughout the series[[note]]He stabs through Rukia's gut; beats Ichigo to a pulp; cared very little about his Fraccion dying; chokes Orihime for speaking out against him; grabs Rukia's face and nearly shoots her with a ''point-blank Cero''; took explosive potshots at Nel and Orihime just to make Ichigo to protect them so he could get wounded; and only wanted to revive Ichigo just to kill him again.[[/note]], and his overall personality is petty and sadistic. While Grimmjow did have a few PetTheDog moments and showed some hints of a warrior's honor, he's ultimately only slightly better than the likes of Nnoitra but certainly not as sympathetic as Harribel.
* EnsembleDarkhorse: Grimmjow is easily one of - if not ''the'' - most popular villains in the entire manga ever since his first appearance and fight, to the point where in the last popularity poll he ended up in the top five whereas many of Ichigo's close friends/allies didn't even place top ten.
%% * EvilIsCool: What else can you expect when you combine EvilIsSexy with an over the top badass?
* EvilIsSexy: Grimmjow's usual outfit is a jacket open to display his abs at all times.

'''Szayelaporro Granz'''
%% * DracoInLeatherPants: Inverted. Most of his fans make no effort to downplay his faults and instead love him ''because'' of what a CompleteMonster he is.
%% * EvilIsSexy: A very creepy sexy, but fans still dig his looks, especially his "glasses".
* MemeticMolester: From his Zanpakuto's name being Fornicaras ("you will fornicate") to his ultimate technique impregnating himself in Nemu's body, he's full of sexual undertones.
%% * MoralEventHorizon: Eating one of his own subordinates with no remorse.
* {{Squick}}: Incarnate, even more so than Mayuri. Even his "pretty" resurrection gets pretty gross when you realize it's a parasitic ''worm.'' His sword's name translates to "you will fornicate", for crying out loud! Since he specifically wants people to hate him, appearing as grotesque as possible is likely intentional on his part, or he could just be a narcissist. His sword's name can also be translated to "you will rape".

'''Yammy Llargo'''
* HilariousInHindsight: The whole Cero Espada deal. Fans have been mocking the idea that Yammy could be the strongest of the Espada despite his terrible track record in fights... then it turns out he '''is'''.
* MemeticLoser: Yammy is supposed to be the Cero Espada in his released state, yet much of the audience views him as a joke. Over the course of the Arrancar Saga, Yammy's simple-minded brutish fighting style gets him constantly humiliated. Ichigo quickly cuts off an arm and might have done more if his inner Hollow hadn't paralyzed him, Urahara [[ActuallyADoombot fools him with a blowup doll]] and analyzes his Bala enough to neutralize further use of the technique, and Uryu uses anti-Arrancar mines from Mayuri to send him plummeting all the way down Las Noches. Even when he does release, Kenpachi and Byakuya have such an easy time handling him that he becomes an IgnoredEnemy. It's probably quite telling that Aizen didn't bring him along to invade Karakura Town.

'''Luppi Antenor'''
* ViewerGenderConfusion: Oh yes. Some people didn't realize he was a boy until one of the Espadas explicity referred to him as such.

'''Tesra Lindocruz'''
* DracoInLeatherPants: Despite his actions (blasting a Cero at Nel, willingly and fully knowing that ''she was in her child form'', as well as breaking Ichigo's arm and nearly finishing him off), fanon would have you believe that Tesla is just Nnoitra's unusually willing and soft-spoken punching bag... [[{{Wimpification}} among other things.]]
** Strangely, the dub managed to make it even more explicit, with the way he call's Nnoitra [[DoesThisRemindYouOfAnything "Master."]]

'''Loly Aivirrne and Menoly Mallia'''
* AlternateCharacterInterpretation:
** Since the animation of Loly's scenes with Orihime called special attention to the FoeYay between them, a growing interpretation of Loly as a DepravedBisexual has started to crop up.
** Also open to interpretation is the reason that they decided to go after Orihime a second time after she had gone through the trouble of healing them, once they were mauled by Grimmjow. Much fan wank ensued (see below), but it should be remembered that these two Hollows, spirits born from death, despair and fear, were faced with a being that can literally rewrite reality so that events do not occur (i.e. revive them). Taken in this context, Orihime is less like an angel of mercy to these two and more like an EldritchAbomination from their perspective - a being whose nature and abilities are so alien that '''they outright defy explanation.''' Considering this, it's understandable that they would react less than pleasantly to what happened to them.
* DracoInLeatherPants: On a few forums, Website/YouTube and Website/DeviantArt, there ''are'' fans of Loly, but they acknowledge her unstable personality. Both of them are (big surprise) popular among Orihime haters.
%% * EvilIsSexy: Loly may be an insufferable bitch from hell, but at least she's a ''hot'' bitch, plus her outfit '''is''' quite nice. Menoly's not bad looking either, although she shows less skin.
%% * JerkassWoobie: For some, that would be Loly. A few also feel for Melony, too, since her primary problem is that she follows Loly loyally in spite of her own doubts.

'''Cirucci Sanderwicci'''
* EpilepticTrees: One of the mysterious "spoils of war" Mayuri collected from Szayelaporro is believed by many to be her remains. This was confirmed in the second Vandenreich invasion.
%% * EvilIsSexy: This is one of the main reasons for her popularity, not that we can blame her fans.
%%* TheyWastedAPerfectlyGoodCharacter: Many people thought this after her final scene.

'''Lilynette Gingerback'''
* TearJerker: [[spoiler: Lilynette's death is the anime is sudden and very heartbreaking; Lilynette takes a blow for Starrk and dies very quickly. The following shot of Starrk calling for Lilynette as smoke from the attack reveals her fate adds to the revelation of her death.]]
%% * TheWoobie: She hasn't really hurt anybody until she became Starrk's weapon after his resurrection. [[spoiler:So did she really deserve to die?]]

'''Emilou Apacci, Franceska Mila Rose, and Cyan Sung-Sun'''
* EvilIsSexy: Each has something appealing in the looks department, but Mila-Rose takes the cake; dark skin, Stripperific outfit, a Rangiku-like face, busty chest, curvy figure, nice-looking rear.... still doesn't hold a candle to Harribel, though.
%% * NightmareFuel: Their summoned monster, Allon. [[NightmareRetardant Unless you're put off by his face.]]

'''Nelliel Tu Odelschwanck'''
* AlternateCharacterInterpretation: Was she babysitting Nnoitra to stick it to his chauvinist beliefs, or was it due to her feeling obligated to protect a comrade (even if he was a prick)? Seems to extend to Grimmjow now, as of the Blood War.
* BrokenBase: Half of her fans prefer her child form, while the other half prefers her adult form. Her child form is either funny or annoying, while her adult form is either condescending and boring, or badass and hilarious (see her glomping Ichigo).
* TheyWastedAPerfectlyGoodCharacter: She's mostly just tags with Ichigo for most of the Hueco Mundo arc acting purely as a comic relief. Then finally get the reveal about her true nature, kicks a good amount of ass...and then her power runs out. Basically a glorified HopeSpot. To which she's regulated to Ichigo's cheering squad for the rest of the arc. Worse, there's no follow up to her once the arc's over. She's just gone without a trace for the Deicide through Fullbringer arcs before returning for the Vandenreich arc wherein, despite regaining her adult form once again thanks to a bracelet Urahara outfitted her with, she doesn't even get to have a single fight due to the series abrupt cancelation.

'''Wonderweiss Margela'''
%% * ViewerGenderConfusion: Many people, especially manga readers, have mistaken him for a girl.

'''Kugo Ginjo'''
* MoralEventHorizon: He wants to kill Shishigawara, just because he ''might'' become too powerful for Ginjo and Tsukishima to handle, without any real basis over why. Not even [[ManipulativeBastard Tsukishima]] had done anything so clearly self-serving and cold, but he's acting rather nonchalant about being told to kill his most loyal follower.
* TheyWastedAPerfectlyGoodCharacter: Ginjo was the first Substitute Soul Reaper who turned against the Soul Society because he felt betrayed. His actions were the reason it was against the law to give humans Soul Reaper powers. He had potential to explore more of Soul Society's dark past and being setup as Ichigo's EvilCounterPart. Despite having all these interesting elements Ginjo's history wasn't explored in detail unlike the other members of the Xcution and he's defeated in a single chapter after both he and Ichigo release their bankai. Fans felt cheated at not getting Ginjo's history, especially since it was hinted that he knew of Urahara and Isshin.

'''Giriko Kutsuzawa'''
* MoralEventHorizon: Revealed ''after'' his death, strangely. He randomly killed his wife with Time Tells No Lies, ''just to test out his power'', but to his defense, he ''did'' try to stop, which interfered with his power and burned out his right eye.

* AlternateCharacterInterpretation: He claims that he enjoyed driving his parents to suicide, but when someone insinuates that he abandoned them, he completely flipped his shit. There was also a scene where he was crying, bringing to question whether or not he ''regrets'' his parents' deaths.
* MoralEventHorizon: Driving his father to suicide really soured him in the eyes of the fans. [[spoiler: Subverted later, when we see that he wasn't ''as'' heartless about it as he himself thought.]]
* TheyWastedAPerfectlyGoodCharacter: Does anyone else see him as sort of the [[Manga/YuYuHakusho Game Master]]? And anyone else would have loved to see him act more? Well... maybe not the people who disliked him.

'''Shukuro Tsukishima'''
%% * DracoInLeatherPants: Whether or not his humanization was ''warranted'' is another story, but one cannot deny that he was needlessly sadistic.
* MoralEventHorizon: If implanting false memories into Ichigo's friends '''and''' family to drive Ichigo through the DespairEventHorizon didn't do it for you, then his ''literal'' MindRape of Chad and Orihime should.

'''Don Kan'onji'''
%% * MemeticMutation: His signature '''''BWAHAHAHA!''''' laugh.

'''Tatsuki Arisawa'''
* TheyWastedAPerfectlyGoodCharacter: Tatsuki is possibly Bleach's crowning example of a wasted character. Early on in the story, things seemed to be setting up for her to join the main cast. To wit, she is a childhood friend of Ichigo, is one of the best martial artists in the country, and develops spiritual awareness early on. However, once characters started getting powers, Tatsuki didn't. After this, she spends several arcs {{locked out of the loop}} and hell-bent on figuring what the hell is going on with her friends. She's shown several times to have high spiritual power for a human, and when the Deicide arc comes around, she's the first person in Karakura to wake up. After Aizen's defeat, she finally gets the explanation that she's been looking for off-screen, and then she has no further relevance, although this was mostly due to executive meddling.
%% * TheWoobie: Among the normal Human characters, she has suffered the worst out of any of them.

'''Kukaku Shiba'''
* CrazyAwesome: An old friend of Yoruichi, a one-time ally and trainer of Ichigo, both of whom she ''shoots out of a giant fireworks cannon into the very heart of the Seireitei''.

'''Isshin Kurosaki'''
* AlternateCharacterInterpretation: Is he a well-meaning man who did what he could to prepare Ichigo for the kind of life having spiritual powers would bring him, and who only held back on telling him about his past because he might not be ready to hear it? Or has him keeping so many secrets from Ichigo done nothing more than cause him undue pain, especially since Ichigo usually ends up hearing it from the villains instead? Does he treat his son more like a weapon than a person, encouraging him to put himself in harm's way and only getting involved in his struggles when he absolutely has to, and putting a lot more faith in Urahara's complex and morally dubious plans than he really should? [[LampshadeHanging Even a couple of the characters (including Isshin himself)]] have said that his parenting skills kind of suck. In fact, Isshin suggests that, of the pair of them, Ryuuken is the better father, because at least he's been honest and consistent about what he wants for Uryuu.

'''Ryuuken Ishida'''
* AlternateCharacterInterpretation: Is he a genuinely emotionally abusive father who either doesn't understand or even worse doesn't care what his merciless criticism is doing to his son, or is he being harsh only because the spirit world will be harsher and if Uryuu is determined to stay involved in the face of Ryuuken's opposition he has to be ready to face it? On the one hand, Ryuuken has said some egregiously horrible things to Uryuu ("I have no interest and you have no talent" being kind of the standout example, given how young and impressionable the kid was at the time), to the point where (generally polite and dutiful) Uryuu can't stand to live under the same roof with him. He's also tried to police who Uryuu is friends with, which is a major red flag for abuse in real life. On the other hand, Ryuuken's apparently got a lousy track record at ''actually'' preventing Uryuu from sneaking off to see Souken or Ichigo and Company, and the Final Arc suggests Uryuu really is in over his head and going to need to be crazy-tough to make it out alive. The middle-ground position (especially post-"Everything but the Rain") is more-or-less that Ryuuken acted out of love and concern (and accepted that his relationship with his son was collateral damage) but took dissuading Uryuu a LOT further than he should have...the DespairEventHorizon might have something to do with that.
* StoicWoobie: Ryuuken initially appears to be cold, aloof, bitter, sarcastic and hypercritical. Then it's hinted that BeneathTheMask he might be gentle and protective. Then a WholeEpisodeFlashback arc reveals he used to be a warm and kind personality with high hopes for the future of the quincies until Aizen's Hollowfication experiments incidentally destroyed his ArrangedMarriage and he was forced to sacrifice that hope. Then it's revealed he could not fix the problem and had to stand aside while a Soul Reaper fixed it instead. Then his [[MarryForLove wife]] was killed [[spoiler:and an attempt was made on his young son's life]] when a folkloric quincy prophecy came true. In the current storyline, he and his son Uryuu are badly estranged because Uryuu is furious that Ryuuken refuses both to use his quincy powers AND to explain his refusal. Ryuuken has downright encouraged his son to come to the worst possible conclusions about his motivations and we still don't know exactly why. Yet not once during all this has Ryuuken complained about how his life has turned out.

'''Kanae Katagiri'''
* IronWoobie: A genuinely kind young woman, [[BodyguardCrush deeply in love with Ryuuken]], who is forced to witness his emotional breakdowns in "Everything but the Rain". She keeps her grief for him to herself until the very end of the arc, and [[SilkHidingSteel holds it together]] well enough even then to [[YouAreNotAlone coax him home]] after his HeroicBSOD. [[spoiler:A few years after she manages to help him pick up the pieces of his heart, they MarryForLove ''and'' have a child together, what happens? She falls into a coma and dies.]]

'''Kisuke Urahara'''
* AlternateCharacterInterpretation: His morality is probably one of the longest-running debates in the Bleach fandom. Is he wholly benevolent and only concerned with stopping the bad guys? Or is he a ManipulativeBastard who's only differentiated from Aizen by having a lot less ambition? Do his plans involve manipulating people because they're the best he can think of? Or does he not care about their well-being enough to think of better options? Does he feel guilty when his plans fail and people get hurt because of them? Or is he unconcerned as long as the endgame is successful? It doesn't help that none of the people who have been hurt by his plans have ever called him out on it, and he remains as guarded to the reader as he does to the other characters, making it hard to determine if he's even supposed to come off a particular way. It has been implied a couple of times that Ichigo doesn't truly trust him (he hesitates when Ginjo asks him if he truly knows anything about Kisuke, and he outright admits near the start of the last arc that Urahara doesn't tell him anything).

* AlternateCharacterInterpretation: His final claims of having been trying to create a world without fear of death, complete with a SingleTear. Was the narrative trying to evoke a genuine AlasPoorVillain moment, or was it simply the ramblings of an AxCrazy UnreliableNarrator trying to paint himself in a positive light? Consider that Yhwach has been portrayed as extremely self-centered, believing that everything in the world exists for him to take. Furthermore was it rather poorly done or a rather understandable motive? Especially once FridgeLogic kicks in and one realises that Yhwach's Eden among other things would have solved the Hollow-Problem, as Hollows cannot exist without humans dying.
* AnticlimaxBoss: Despite his godlike power, [[spoiler: he dies thanks to a last-minute intervention that had limited foreshadowing involving [[HoistByHisOwnPetard his Auswahlen being turned back on him]] and a simple attack from Ichigo's shikai while depowered.]] It was unfortunately expected when the series was forcibly cut short, but for most readers, it was still a lukewarm ending for the tyrant.
* BrokenBase: Is Yhwach taking on the name of the God of Abraham offensive or a perfect way to cement his status as the DarkMessiah? [[TakeAThirdOption Or perhaps it's a perfect way to cement his status as the Dark Messiah]] [[FridgeBrilliance BECAUSE it's so offensive]]?
%% * EvilIsCool: Anyone who [[spoiler: kills '''YAMAMOTO''']] is bound to be this, in addition his aversion to OrcusOnHisThrone... and then he crosses the MoralEventHorizon.
%% * MemeticMutation: His hilarious reply to Luders prediction is quite popular in the fandom. "Luders Friegen, are you perhaps a prophet?"
* MoralEventHorizon: He was always a prick, but it really hit home once we find out that he [[spoiler:instigated ThePurge on "impure" Quincies, which led to the deaths of Masaki and Uryuu's own mother. What's more, Uryu was one of the targets... meaning Yhwach tried to kill ''an eight year old boy just for existing'']]. The fans have turned against him ''full-force'' after that.

'''Äs Nödt'''
* BrokenBase: His brief backstory. Many feel that it elevated him into an AlasPoorVillain route, while just as many think that it was too short for anyone to truly care.
** His VillainousBreakdown falls under a similar scenario. Either his grotesque transformations make him as terrifying as ever, or his constant rants about fear and disgusting transformations take away from the horror.
%% * CreepyAwesome: Downright ''terrifying'' and equally badass.
%% * EvilIsCool: One of the most intimidating antagonists to ever grace a ''Magazine/ShonenJump'' panel.
* ViewerGenderConfusion: most refer to Äs Nödt as male these days, but there's still some confusion about his gender, even though he refers to himself as the masculine [[UsefulNotes/JapanesePronouns "boku"]] in chapter 501. While at a book festival in Germany, Tite Kubo confirmed the gender as male, but some parts of the fandom still think the character is female.

'''Bambietta Basterbine'''
%% * CreepyAwesome: Her penchant for brutality is both freaky ''and'' badass.
%% * EvilIsCool: Her being a [[FanNickname psycho-bitch]] [[StuffBlowingUp that makes everything explode]] makes her a rather fun antagonist.
* EvilIsSexy She's a crazy lady, but she's quite the looker herself, something the camera enjoys pointing out to the audience. She's even aware of this as she orders a random soldier to her room and kills him out of frustration.
** Depending on your preferences, [[spoiler:her zombie self]] can be quite attractive, specially when she starts drooling when she says she [[spoiler:wants "something"]] from Giselle.
* JerkassWoobie: She was a psychotic, trigger happy bitch, yes... and that still doesn't mean [[spoiler:Giselle's treatment (and conversion) of her as a zombie]] was right.
* TheyWastedAPerfectlyGoodCharacter: A lot of her fans felt that fight with Komamura was too quick and lopsided for it to have been that enjoyable. She has since [[spoiler:been revived as a slave to Giselle's power]], which many feel is actually a pretty good route to go, story-wise.
* TheyWastedAPerfectlyGoodPlot: Some fans had been hoping to see Bambietta [[spoiler: use Komamura's Bankai, which she stole during their first battle, in their second fight. Instead, the Bankai were stolen back by their Soul Reaper owners... giving the Stern Ritter access to their [[OneWingedAngel Vollständig]] again. Sure, we got to see Komamura fight with an upgraded Bankai, but it still could have been an interesting battle.]]

'''Berenice Gabrielli'''
* ViewerGenderConfusion: Parts of the fandom are convinced this character is female, and most (but not all) English translations claim the character is male. The Japanese refers to Berenice in a manner that does not confirm gender. The character's face could be either female or {{bishounen}} and even the name doesn't prove anything as Tite Kubo has given several males feminine names, including the main character. This leaves fans arguing over the gender of this character with no resolution in sight given the very minor role in the story this character has played.

* MoralEventHorizon: Not a lotta people were pleased at his attempted KillSteal from the [=FemRitters=]. He actually took the time to [[spoiler:shoot all four of 'em down with Burner Finger]], and tried to justify it by saying only he had the right to KillSteal Ichigo... [[{{Hypocrite}} despite him criticizing Cang Du for doing the exact same thing to him regarding Hitsugaya]]. He's lost a lot of respect as a result in some fandom fringes.
** AlternateCharacterInterpretation: That said, Bazz-B had all but finished off Toshiro at that point when Cang Du came to finish him off, whereas Ichigo was not only completely healthy, but is one of the Special War Potential. Bazz-B could find it okay to KillSteal a healthy opponent, but he wasn't fine with Cang Du stealing his kill on Toshiro when the latter had already been defeated.

'''Mask de Masculine'''
%% * CrazyAwesome: His MaskedLuchador gimmick was lame at first, but a good part of the fandom has embraced it by this point.

'''Pepe Waccabrada'''
* {{Squick}}: His Vollständig involves this FatBastard ''stripping'', leaving only an enormous diaper, as he shoots out his tongue in a very creepy manner. Yeeeesh.

'''Candice Catnipp'''
* EvilIsSexy: She's right up there with Harribel when it comes to unapologetic, {{stripperiffic}} {{fanservice}}, and her occasional wicked smile reaches borderline [[AxCrazy Bambietta]] levels. While "evil" stretches a bit, if anything, her HotBlooded attitude when fighting, coupled with the shameless closeups of her skimpy uniform, makes it all the more eye-candy.

'''Meninas [=McAllon=]'''
* EvilIsSexy: She has the same body type as Orihime, including large boobs, shapely thighs, and a penchant for skin-tight clothing. Again, the "evil" part isn't really all that clear.

'''Giselle Gewelle'''
* BrokenBase: Due to Yumichika claiming she's male because he smells something from her, people are divided over whether he was wrong or right. Fandom speculates whether she is a CreepyCrossdresser, or [[{{Hermaphrodite}} intersex]], or a male-to-female {{Trans gender}} woman...
* MoralEventHorizon: [[spoiler:Ambushing Bambietta when she was at her weakest and turning her into a mindless, zombified SlaveMook has not exactly endeared her to the viewership (although she actually hasn't lost that many fans). She ironically made ''Bambietta'' sympathetic due to Giselle's pointless mistreatment of her allies.]]

'''Askin Nakk le Vaar'''
* EvilIsCool: What else can you call a guy who acts like he belongs in ''Manga/JoJosBizarreAdventure'' with just as crazy a power? Especially a guy [[spoiler:that can force [[TheChessmaster Urahara Kisuke]] to go all out]]?

'''Robert Accutrone'''
%% * MemeticBadass: His mustache. Ain't no better style to kick Shunsui's ass with something that rivals Colonel Sanders'.
* TheyWastedAPerfectlyGoodCharacter: Par for the course for many Sternritters, but the fandom hyped up this man to be Shunsui's NoNonsenseNemesis after shooting out the latter's eye. The reality is that he gets absurdly little screentime, only has his name and rank revealed after over ''100'' chapters (nearly 2 years), [[spoiler:before biting the dust as necromancy fodder]].

'''Gerald Valykrie'''
%% * EvilIsCool: He's a [[NinjaPirateRobotZombie Nazi Viking warrior]] [[spoiler:that might be a part of God himself]]. Cool is smallest word that can describe him.
* HolyShitQuotient: Pretty much everything he survives. Getting his head sliced off by Byakuya? Being blasted with Ceros from the Vizards? Blocking Kenpachi's meteor-busting Shikai [[spoiler:and being sliced in half by his Bankai]]? [[spoiler:Being frozen solid to the bone by Toshiro's true Bankai power and his head obliterated by Byakuya's ultimate technique]]? [[NoSell Just get right back up and stomp more ass]]. He's called ''The Miracle'' for a reason.

'''Guenael Lee'''
* TheyWastedAPerfectlyGoodCharacter: Lee had an interesting ability, a novel appearance and a chance to give Yachiru some time in the spotlight. He accomplished the latter, but once that was done, he was casually thrown away in favor of Gremmy, who himself just existed to further extol how amazing Kenpachi is.

[[folder:Anime-Only Characters]]

[[folder: Bount Arc ]]

%% * MostAnnoyingSound: Her utterly obnoxious laugh during the TrainingFromHell.
* RescuedFromTheScrappyHeap: During the TrainingFromHell segment of the Bount arc, her smug demeanor and grating laugh (in addition to the grating length of that segment itself) made her almost insufferable. After she officially joined the team, she becomes much more tolerable.
* TheScrappy: The Modsoul trio of Ririn, Noba, and Kurōdo were reviled during their debut in the Bount Arc for their individual traits. Ririn's sometimes loud and arrogant, Noba's too shy, and Kurôdo talks too much for the audience's taste. By the end of the Bount Arc they were not only reduced to comic relief, but allowed to leak into the canon material of the Arrancar Arc, quickly increasing their earlier hate.

* TheScrappy: The Modsoul trio of Ririn, Noba, and Kurōdo were reviled during their debut in the Bount Arc for their individual traits. Ririn's sometimes loud and arrogant, Noba's too shy, and Kurôdo talks too much for the audience's taste. By the end of the Bount Arc they were not only reduced to comic relief, but allowed to leak into the canon material of the Arrancar Arc, quickly increasing their earlier hate.

* TheScrappy: The Modsoul trio of Ririn, Noba, and Kurōdo were reviled during their debut in the Bount Arc for their individual traits. Ririn's sometimes loud and arrogant, Noba's too shy, and Kurôdo talks too much for the audience's taste. By the end of the Bount Arc they were not only reduced to comic relief, but allowed to leak into the canon material of the Arrancar Arc, quickly increasing their earlier hate.

%% * NightmareFuel: Baura is... pretty unsettling.

%% * NightmareFuel: Gesell's true form.


[[folder: The Captain Amagai Arc ]]

* DamselScrappy: Rurichiyo Kasumiōji is a spoiled brat of a rich kid who's prone to being kidnapped just to keep her unpopular Filler arc going. Fans also find her Third-Person Person quirk annoying to listen to, and just plain don't like how useless she was in said arc.


[[folder: Unknown Zanpakuto Tales Arc ]]

''Ashisogi no Jizo'''
%% * UglyCute: Some fans think this about him.

* AlternateCharacterInterpretation: Never had any dialogue, barely had any screen time, and we don't even know what Minazuki's ''gender'' is, much less its appearance and personality. Therefore, this leaves fans the opportunity to come up with their own ideas about what Minazuki is; some fans think that Minazuki is an EldritchAbomination that embodies the aspects of Unohana's personality that so many people seem to fear, while others think that Minazuki is apathetic, cold and mute, or that Minazuki continues to be the mysterious enigma that we've seen in the actual arc. Either way, anything goes, since there's not much shown/known about Minazuki in general.


[[folder: Gotei 13 Invading Army Arc ]]

'''Nozomi Kujo'''
* TheScrappy: Nozomi's existence was justified by rewriting canon character backgrounds, stealing unique canon abilities, reducing Rukia and Orihime to bit-roles that consisted solely of shilling her, removing Ichigo as the MainCharacter to turn Kon into her LoveInterest, and making her more powerful than even [[StoryBreakerPower Yamamoto]].

'''Kageroza Inaba'''
%% * FashionVictimVillain: His costume is... ''weird''.
* OnlyTheAuthorCanSaveThemNow: He has command over (stronger and more aggressive) copies of Kenpachi, Kyoraku, Ukitake and Unohana. His army is leagues above Espada, he has a cloning ability that wasted Ichigo's abilities, and he's got the ability to steal Nozomi's power, [[PhysicalGod Ichigo's power]] and [[PersonOfMassDestruction Yamamoto's power]] all at the same time. By the time he had fused with Nozomi to become Ouka again, the only way he could be defeated was through a massive cop-out: the reigai randomly turn against him to sacrifice themselves in an attempt to save Soul Society from destruction while Nozomi fights from within to regain self-control long enough to destroy Ouka's soul chain (which Soul Reapers actually don't possess in the first place), which both costs Ouka his power and Nozomi her life.

[[folder:Movie-Only Characters]]

[[folder: ''Bleach: Memories of Nobody'' ]]

* DieForOurShip: Despite only appearing in one film, Senna's chemistry with Ichigo provoked a ''lot'' of attacks from shippers of both Ichigo/Rukia and Ichigo/Orihime, but since she's never featured in any other Bleach-related media, outside of the first movie, a video game and a cameo in episode 204, the hate for her (thankfully) isn't as frequent or heated.
* TheWoobie: The poor girl goes through the emotional wringer over the course of the movie, finding out she's [[spoiler: not a real person but instead the Memory Rosary]], nearly arrested by Soul Society, kidnapped by the BigBad so his plan can be PoweredByTheForsakenChild and to top it all off [[spoiler: she literally as Ichigo carries her to where her grave is.]]


[[folder: ''Bleach: The [=Diamond Dust=] Rebellion'' ]]

'''Ying and Yang'''
%% * EvilIsSexy: They're actually rather good-looking, with looks comparable to that of Senna and Apacci.


[[folder: ''Bleach: Fade to Black'' ]]

%% * StoicWoobie: Been through all the stuff his sister did, but still manages to keep his head rational and calm, maybe even a bit aloof.

%% * JerkassWoobie: Her love for Rukia is genuine, but she could've been ''less'' of a ClingyJealousGirl.


[[folder: ''Bleach: The Hell Verse'' ]]

* CrazyAwesome: His [[spoiler:treatment of Yuzu]] notwithstanding, Kokuto not only defeats [[spoiler:three of the main characters]] [[CurbStompBattle within seconds]], but also [[spoiler:'''RIDES''' Hollow!Ichigo's [[WaveMotionGun Cero]] while laughing maniacally,]] setting him up as one of most badass characters to be featured on-screen.
!! Live Action YMMV

* SpecialEffectsFailure: Some fans have claimed this of the Hollows as the CGI really doesn't clash well with the live action.