!!General [=YMMVs=]

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%%MODERATOR WARNING: Do not add CompleteMonster to any characters that are not on the Monster.Bleach page. Discussion on whether they qualify takes place in this thread http://tvtropes.org/pmwiki/posts.php?discussion=6vic3f9h1cy5qivsenw8llok&page=1.
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* AlasPoorScrappy: Quite a few since a lot of characters are considered as TheScrappy, but [[spoiler:Tosen and Momo]] are particularly the most notable ones.
** On a weirder note, ''the anime itself'' falls onto it. You'll find ''many'' fans critiquing it to hell and back, but when it was announced that it was going to end after 366 episodes, many weren't happy.
* AmericansHateTingle:
** Hinamori, due to being brainwashed by Aizen and staying loyal for a while. Ironically, Hinamori doesn't seem to have many fans on the staff of the anime itself. She appears in none of the movies, and only one of the filler arcs [[spoiler:not counting her evil clones in the Gotei 13 Invading Army arc]], and even that involved her zanpaktou talking down to her for being naive.
** Toshiro, due to becoming a [[SpotlightStealingSquad Spotlight Stealing Character]] at times compared to [[TheHero Ichigo]] and for having several of the series' more jarring {{Ass Pull}}s. That, and the fact that he gets his own movie, which was arguably made to cash in on his popularity in Japan, made him even more disliked in America.
* ArcFatigue: One of the most painful flaws of the manga (and by extension the anime). Happened first in the Soul Society arc. Then in the Hueco Mundo arc. Then in the Battle of Karakura arc. Then ''again'' in the final fight against Aizen. And that if you don't count the arcs from Hueco Mundo to Aizen as [[UpToEleven a single arc]] (The anime named it "The Arrancar Saga"). To be fair on Kubo, it was mostly due to ExecutiveMeddling.
* AmericanAccents: The English Dub is actually pretty good at having characters sound like they're from the same place, [[ShownTheirWork since the characters pretty much are]]. It can be, however, quite hard to ignore the fact that Rukia sounds like she's [[Creator/MichelleRuff from Detroit]].
-->'''Rukia''': "So, I'm a breh' am I?"
* AntiShippingGoggles: Shippers of ''whatever'' pairing are particularly fond of using this as the basis for their "my pairing is better/more likely to happen than yours" arguments, but this also extends to anti-shippers and non-shippers.The latter two are often sick of these endless ship wars breaking out all over the fandom, and more often than not, use Anti Goggles in an attempt to stop the debate by 'proving' that there will not be any canon pairings whatsoever.
* AssPull: '''Lots of them:'''
** During his fight with Harribel, Hitsugaya spontaneously displays the ability to create an ice clone, which seems to be just as strong as him and capable of fighting and speaking just the same as the original. He used it to avoid an attack from Harribel, at which time he claimed he could only use it once. It is not brought up again except for filler.
** Yammy Llargo, previously known for being a bumbling oaf with more mouth than brains, is revealed to be [[spoiler: the ''0th'' Espada, not the 10th as previously claimed.]] It had been directly stated before this that the Espada [[spoiler: go from 1 to 10]]. A databook tried to [[HandWave explain this]] as Yammy simply having the most raw power of the Espada without any special abilties, hence [[spoiler: why Byakuya and Kenpachi were able to beat him so easily]], but this ignores that Kenpachi wins most of his fights despite being the same way, and it's been stated that reiatsu is the most important factor in a fight between spiritual beings.
** Segunda Etapa. The basic concept of Resurrección is that the Arrancars' OneWingedAngel is transferred into the form of a largely blank sword; access is possible via release command. Ulquiorra ended up having a ''second'' OneWingedAngel, which has only been explained via having so much Reiatsu that Segunda Etapa changes the appearance of the original Resurrección.
** Supposing it's true, Aizen's claims towards having been [[spoiler:manipulating Ichigo's entire life.]] More debatable in light of recent plot developments, though.
** The Hogyoku's role in the development of Ichigo's powers when it was supposedly dormant and sealed inside Rukia. Chad and Orihime got their powers due to exposure to Ichigo's shitstorm of spirit energy, yet Aizen claims that the Hogyoku granted their powers instead (and not mentioning anything it did to Rukia).
** Izuru Kira being a former Squad 4 member, when we've only ever known that he was recruited into Squad 5 and became the lieutenant of Squad 3. Hell, the revelation in general wasn't really necessary; Hisagi could've just asked him to heal Rangiku (with Kira [[BadassAngster naturally]] expressing doubt at his ability to do so) and nothing would've changed.
** A huge one for the anime-only Reigai arc, after Ichigo uses [[spoiler:the last of his reiatsu]] to launch Getsuga Tensho at Kageroza, it's moments later revealed Kageroza had a cloning ability, so Ichigo basically [[spoiler:wasted it on a clone.]]
** Aizen's motive and ultimate defeat contradicts... just about everything we've known of Aizen. To whit: the Hogyoku, having continuously given him shittons of power-ups, quite abruptly took away all of his powers, after which it was revealed that all along Aizen was lonely, and his motivation was IJustWantToBeNormal. Not only was Aizen's entire driving purpose to get more power, but he treated all of his followers as expendable tools, and even gutted [[spoiler: Momo and Harribel]] pretty much ForTheEvulz. After spending the whole series gleefully tormenting and manipulating everyone around him, any attempt at humanization falls flat.
** The revelation that [[spoiler:Chojiro Sasakibe, [[DroppedABridgeOnHim deceased at the hands of the Vandenreich]], knew Bankai. Given that his only contribution to the story beyond dying was [[CurbStompBattle getting effortlessly beaten by a bare-handed Ichigo]] during the Soul Society arc]], it's safe to say that there was no build-up to this, outside of his white coat [[spoiler:and how Bankai isn't a captain-exclusive ability]]).
* AuthorsSavingThrow: All over the place, but the most notable one is Isshin declaring he's going to teach Ichigo the "Final Getsuga" so he can defeat Aizen, who by this time is pretty much a deity. It involves Ichigo merging with his Zanpakuto so he can become a human-sized Getsuga Tensho.
* AwesomeMusic: [[http://tvtropes.org/pmwiki/pmwiki.php/AwesomeMusic/Bleach Has its own page]].
* BaseBreaker: ''Lots'' of characters have a good amount of fans and haters, especially Hitsugaya, Orihime, and Aizen. Check out the character-specific section below for more.
* BigLippedAlligatorMoment: The noodle scene. Yoruichi is shown eating noodles for close to two full minutes for no apparent reason and the most that is said about it is Urahara commenting that her arm is working. Probably {{Filler}} to pad out the episode. The same scene in the manga took all of two panels or so.
** Kon having a muscular body and re-introducing himself in 516 before Mayuri deflates him, the conversation goes on to [[spoiler:zanpakuto in Bankai state get weaker every time they're broken]] without even mentioning this.
* BrokenBase:
** Certain fans have a hard time accepting what the characters end up doing, seeing it as a case of the IdiotBall rolling into their court. Others see their actions as justified, claiming that there was enough going on within the scene itself that implied something more than stupidity. For example, Aizen's ComplexityAddiction can be attributed to being his way of buying time for the Hogyoku to finish evolving him... or it could just be ComplexityAddiction. Another example would be Ichigo's trust in Ginjo over Isshin or Urahara - some see it as Ichigo having a HorribleJudgeofCharacter, others think that it was something to be expected, since Ginjo was throwing seeds of doubt into Ichigo's mind over his allies. (Check out the Character [=YMMVs=] for the specifics.)
** In the English dub, a huge amount of drama results whenever a character's voice actor is replaced for any reason, and many many completely give up on the show entirely because of it. Chad's and Ikkaku's voices were replaced only temporarily, but Kaien, Hiyori, Kenpachi, Urahara, and Komamura each have a permanent changes. This is not helped by the fact that nearly no one in the course of the show ''in Japan'' had any voice replaced except for temporary occasions.
** Was the Lost Agent arc a badly-placed Filler-esque StoryArc that detracted from the important stuff, or a well-paced and refreshing expansion of the series' lore? The only consensus is that it robbed the fans of a satisfying backstory for Ginjo and CharacterDevelopment via Book of the End. The question of how Fillerish the Fullbring arc was is an ongoing debate now due to the Fullbringers who died reappearing in Soul Society during the Thousand Year Blood War arc.
** Although the Thousand Year Blood War arc has received generally positive reactions, there are several areas of contention between the fans, some more justified than others. The reception to several plot twists is split between those who felt they were pure [[AssPull ass pulls]] and those who felt that there was enough foreshadowing/plausible explanations to them. The Soul Reapers continue to ratchet up [[IdiotBall really poor decisions]], so the question here is whether it's [[TooDumbToLive downright inexcusable]] by now, or that they're just being [[RealityEnsues exposed]] by the [[CombatPragmatist superior tactics of the Vandenreich]]. Perhaps the most contentious aspects of the Blood War would be how Ichigo continues to edge further to being a CanonSue; how [[spoiler:Byakuya]] survived despite appearing dead in the water; how ridiculously powerful Renji and Rukia became following their training in the Royal Realm; how most of the villains continue to be thrown away in favor of the heroes (although the Sternritters' power level still dwarfs every other villain group to this point); and how Unohana was used as a way to hype up Zaraki, inching him closer to a GodModeSue. On the other hand, people largely appear to enjoy the way many hanging plot threads have been answered and tied together neatly into the MythArc, with Everything But The Rain being a standout case.
* ClicheStorm: Many feel that not only did they [[TheyWastedAPerfectlyGoodPlot waste a perfectly good plot]], but that plot was eliminated in favor of a standard, run-of-the-mill shonen series. Some believe that this started since the Soul Society arc. Others feel that it happened with the Hueco Mundo or Fake Karakura arcs.
* CompleteMonster: [[Monster/{{Bleach}} Has their own page]].
* CrossesTheLineTwice: Everything Mayuri does, from his inhuman experiments on Quincies to the way he heals Nemu.
** The YMMV part of this is mostly whether or not it crosses the line a second time. [[TokenEvilTeammate It definitely crosses the line once]].
* DeconstructionFic: ''FanFic/HammeredDown'', and ''FanFic/{{Downfall}}'' are two very good examples of the trope.
* DieForOurShip: [[DieForOurShip/{{Bleach}} The actual page elaborates it best]]. The summary is that, even though the HetIsEw mentality exists in the eyes of the yaoi pairings, it's the ''het fans'' that cause the most amount of trouble over shipping.
* DracoInLeatherPants: Half of the villains in Bleach seem to be well-regarded despite all the horrendous and villainous things they have ever done, with the most notable being Grimmjow, Ulquiorra, Aizen, Gin, and Tsukishima (Check out the Character [=YMMVs=] for the specifics.)
* EarWorm: Several of the openings and endings. considering there are now 16 openings and 23 closings, the Bleach music tends to be a good listen in general.
* EvilIsCool: Several of the Arrancar exhibit this, but the ones that stand out are Grimmjow and Ulquiorra. They constantly score in the top five of the show's character popularity polls. Being badass, good-looking and having cool personalities might have something to do with that.
* EvilIsSexy: Many of the Arrancars, Stern Ritters and a good percentage of the movie characters. It seems that being a bad guy in ''Bleach'' requires showing copious amounts of skin.
** Special mentioning goes to Bambietta's popularity among fanboys ([[EvenTheGirlsWantHer and some fangirls]]) because she's unapologetically sexy, very aware of it, as well as a big example of a BastardGirlfriend.
* FandomRivalry: With ''Manga/OnePiece'', ''Manga/FairyTail'' and especially ''Manga/{{Naruto}}''.
** There's also a milder, but still very vocal one, with fans of ''Manga/YuYuHakusho''. While ''[=YYH=]'' concluded years ago, fans of the series accuse ''Bleach'' of being a ripoff. Made hilarious by how the Pilot episode of Bleach was rejected by WSJ ''because'' it was too similar to YYH, which had Kubo tweaking the plot/visuals quite a bit before re-sending it.
* FanNickname: The sheer amount of these in the main page is enough for Bleach to get its own page on it.
* FoeYayShipping:
** Ichigo has had varying degrees of FoeYay with pretty much all of his rivals so far, starting with Ishida.
** Grimmjow's obsession with Ichigo. Seriously, at first he just thought of Ichigo as an annoyance, but it got progressively worse, until the point where everything coming out of his mouth and his entire goal was to fight Ichigo. Not to mention how he chose to keep that huge scar on his chest just so he could be reminded every day of how Ichigo defeated him. Grimmjow also got inordinately pissed when he found out Ulquiorra's been going after "his prey" (Ichigo).
** Ulquiorra/Ichigo. The fact that Ulquiorra [[DoesThisRemindYouOfAnything puts his arm through Ichigo's bare chest]] which results in a gaping hole. And how Grimmjow later mentions that Ulquiorra only puts that hole on his favorite victims. And later on Ulquiorra blasts Ichigo again which causes the hole to get ''even bigger''.
** Grimmjow/Ulquiorra. Especially on Grimmjow's part.
** Neliel's relationship with Nnoitra can give off a few vibes of this, particularly on ''his'' end of the spectrum. One particular scene is where they lunge their swords towards their faces, but abruptly stop.
--> '''Nnoitra''': "Why did you stop your sword?"
--> '''Nelliel''' (''smirking''): "Why'd ''you''?"
** Not so much "FoeYay" as "Rival Yay," but Renji seems to have a whole lot more on his mind than just becoming able to beat Byakuya...
** Aizen seems to have a little bit of a [[IHaveYouNowMyPretty thing for Orihime.]]
** Hell, Nnoitra/Orihime. That spoon seemed a little too interested in her. Eeeep.
** Ulquiorra and Orihime. Given how much he looks down on humans he is sure interested in her, and their last scene together is seen by some shippers as possibly romantic, in a very creepy way.
** Grimmjow/Orihime. Considering that she's pretty much the ONLY character in the series he's done anything decent for, (even if he wanted a favour off her after it), some of his behaviour/dialogue towards her ([[BoundAndGagged handcuffs, anybody?]]) and his total lack of personal space with her. And there's the "Now you have to do [[DoesThisRemindYouOfAnything something for me]]" remark. (Yes, it turned out to be to heal Ichigo, but it STILL sounds sexual, and his face did not help at all.) Not to mention, he seemed somehow [[EvenEvilHasStandards bothered by her wounds from Menoly and Loly]], which coming from a man who didn't even bother to mourn his dead subordinates, is definitely interesting. This is probably the second most popular FoeYay Orihime ship behind Ulquiorra.
** Aizen/Ichigo, culminating with the ultimate stalking phrase: I've known about you since the day you were born. Thank you, Aizen. Your constant smirking, lack of personal space and smexy hairdo have put you on the level of FoeYay as the [[Franchise/StarTrek Borg Queen]] and the [[Franchise/{{Batman}} Joker]]. Not to mention Aizen telling Ichigo "You are the very thing I'd been searching for" and telling him not to disappoint him because he knows he's a strong fighter.
** There is an uncomfortable amount of this between Loly and Orihime. When not beating the crap out of Orihime, Loly is stroking her hair, calling her "Orihime-chan" ("little Orihime"), invading her personal space, caressing her face, pinning her against walls, tearing her clothes... it's actually ''very'' easy to whip out AlternateCharacterInterpretation of Loly as a DepravedBisexual ClingyJealousGirl who's either: a) directly targetting Orihime, b) trying to assess her "superiority" over her via getting into her personal space, or c) being at the same time jealous and drawn towards her.
** Muramasa got this with Ichigo during their last fight, ending with Ichigo holding Muramasa's hand as he slowly dies, happy to have found someone that genuinely connected with him, that "connected" part is up for interpretation, of course.
** And in the Bount filler arc the AxCrazy villain Yoshi called her opponent Rukia "cute", says that she's making her excited before giggling and tears at Rukia's clothes with her weapon while generally fighting very close to her while trying to kill her.
** Kaszeshini is a AxCrazy, psychotic, sneaky bastard who licked his weapon at one point, and wrapped the chains from it around Ichigo before Shunpo'ing so that he was basically draped over said berry.
** There's also some Riruka and Rukia FoeYay.
** As of chapter 525, Zaraki x Unohana is practically canon. Expect a deluge of shipping fics.
* FreudWasRight: A ''Bleach'' character book lists the locations of the Espada's [[TheHeartless Hollow holes]], with a few being oddly specific and causing a stir. Halibel's is her womb, Zommari's is his right nipple, while Szayelaporro's is his ''glans''. And they have been [[{{Squick}} wearing them on their face]]. It may be time to awkwardly re-examine the Zanpakuto.
* GeniusBonus: Kubo packs a lot of folklore, legends and mythology from both [[JapaneseMythology Shintoism]] and UsefulNotes/{{Buddhism}} in almost every character, plot reveal, and world-building mechanic. If you're familiar with this sort of thing, some revelations can seem quite clever. If not, good luck making sense of it.
* GermansLoveDavidHasselhoff:
** Kenpachi never makes past 9th in popularity polls over in Japan, but he's a big hit in America.
** Second Espada Baraggan Luisenbairn is much more popular in the west than he is in Japan, his popularity exceeding ''Aizen's'' in some places.
** Shunsui also has a considerably larger fanbase with the American Audience.
** Mexicans love Chad, seeing as how he's half-Mexican.
** The series as a whole is still considered one of Shonen Jump's "Big Three" in the states despite now languishing in the polls in Japan and having had its position usurped ([[HypeBacklash well, at first]]) by {{Toriko}}.
* GrowingTheBeard: While many will look to Rukia's self-imposed arrest as the scene that ''really'' made the series intriguing, much of Bleach's run consists of fans bombarding it for ArcFatigue, convoluted (and often [[AssPull random]] or [[PlotHole contradictory]]) {{Gambit Roulette}}s courtesy of Aizen, FourLinesAllWaiting, the main cast being DemotedToExtra or OutOfFocus, the Gotei 13 getting the brunt of the spotlight, the main characters getting power-ups [[NewPowersAsThePlotDemands seemingly at will]], a number of [[AssPull unjustifiable dues ex machinas]], and the lack of deaths for the good guys (all of which [[FranchiseOriginalSin first began in the Soul Society arc]]). The Millennial Blood War, otherwise known as the final arc, has been praised for pacing the story much more adequately, for finally wrapping up long hanging plot threads, and for the fights having more noticeable consequences than they did previously (which arguably compensates for the generally-lopsided turn-based combat formula most fans have seen about the fights even in the final arc). While the series still struggles with some of its fundamental problems (characters are still often accused of making stupid decisions, the villains aren't getting quite as much focus as the heroes, characters from all sides are getting thrown aside unceremoniously, and some fights are considered anticlimactic) and fans have had issues with some of the plot developments (See BrokenBase), the arc has in general been much better received than what preceeded it.
* HarsherInHindsight: When Ishida went to Hueco Mundo he announced to the arrancar he was fighting that "Aizen's True Enemy isn't a Soul Reaper, but a Quincy!" Fast forward a few arcs. [[spoiler:The Vandereich, an organisation of Quincies has brought Hueco Mundo to its knees and, not satisfied with that, decided to do the same thing to Soul Society.]] '''''[[WhamEpisode Curse you, Ishida!]]'''''
* HilariousInHindsight: Waaaaaaay back in the Soul Society arc at Ichigo and Byakuya's fight at Sougyoku Hill, Byakuya was talking shit about Ichigo's Bankai being too small and puny to be a real Bankai. Fast forward a few hundred chapters and [[spoiler: Yamamoto's Bankai]] is even smaller than that.
** Early in the series, as soon as the first chapters/episodes, Ichigo makes an off-hand comment about how people think he's some sort of delinquent for having natural orange hair, and that if he cared what they think he'd of just dyed it black years ago. [[spoiler:Hundreds of chapters later, and Ichigo's Final Getsuga Tensho does exactly that while it's active.]]
** Throughout the series' run, a popular--if [[ShipsThatPassInTheNight unsubstantiated]]--pairing was Unohana x Kenpachi. In Chapter 520, you learn that [[spoiler:Unohana was the first Kenpachi, she trained the current one, and... oh yeah... her real name is Yachiru, aka the only woman Kenpachi ever admired!]]... Although [[spoiler:said respect seems to be saddled with what looks like an incredibly violent grudge]]. Depending on how you interpret Chapter 523, [[spoiler:it's either the creepiest and bloodiest and most CreepyAwesome FoeYay ever or ShipSinking to an immense degree.]]
** How [[http://fc05.deviantart.net/fs70/f/2011/288/0/f/quincy_bed___mp_by_murcielago_sama-d4cy2fx.jpg Ichigo has a Quincy Cross on his bed]] has been a very popular meme for a while now. Come Chapter 515, [[spoiler: we now know that Ichigo is at least part Quincy.]]
** One piece of chapter art had Ichigo dressed as a sentai character. Guess [[JohnnyYongBosch who got to]] [[PowerRangers voice him in America?]]
* [[HoYay Ho Yay[=/=]Les Yay]]: [[HoYay/{{Bleach}} Also has its own page]].
* JumpingTheShark: You'll find that ''a lot'' of fans have different views on when this happened. To save you some time, pick any arc. Literally any one. There will be someone who tells you it's the worst thing to ever happen in ''Bleach''.
** For the most part this comes down to the person in question finally getting fed up with the ArcFatigue. For others, it was whatever arc finally added "too much" [[AssPull Ass Pulled]] PowerCreep. However, the perhaps the most interesting point is the beginning of the Soul Society arc since that marks what is probably the most significant change in the show's structure by a mile. It helps that this is probably the single most cited point.
* LauncherOfAThousandShips: Ichigo can be paired with almost anyone in the cast.
* LikeYouWouldReallyDoIt: Removing the Sanrei Glove allegedly results in the permanent loss of a Quincy's power. Uryu removed it, lost his powers and got them back better than ever. Similarly, Final Getsuga Tensho was claimed to permanently rob Ichigo of his Soul Reaper powers. Took him one short arc to get them back.
** A broken bankai is gone for good no ifs ands or buts about it (not counting ones with unusual properties like Komamura's and Kurotsuchi's). Ichigo and Renji's bankais are broken by the Vandenreich. They're currently in the process of getting them back, but we're unsure if they'll be the same Bankais that we've known.
* MagnificentBastard:
** Sosuke Aizen. The man had the entire governing body of the Soul Society slaughtered and replaced by him and his henchman without anyone noticing, then manipulated ''everyone'' with ease in a great, long-running GambitRoulette to steal the [[McGuffin Hogyoku]] trapped in Rukia's soul, take over the Hollow world, create a new army of soul-eating supersoldiers, and then take over... pretty much everything else. He had backup plan upon backup plan, faked his own death, nearly stabbed to death his fiercely-loyal lieutenant (who remained fiercely loyal afterwards, convinced that he was being manipulated himself), and plans to obliterate Ichigo's hometown to fuel his ambitions. And oh yeah, when he turns evil he can slick his hair back sans gel or styling mousse. How do we know that his hairstyle isn't just another one of Kyoka Suigetsu's illusions? Sit down and think about THAT.
** As of 453 there's [[spoiler:Tsukishima]]. Who has managed to [[spoiler:insert himself in Ichigo's life, brainwash everyone else into thinking they know him from years ago, and ''taunt Ichigo with it''.]]
** The Vandenreich Leader of the final arc is looking to be this, as he [[spoiler:decided to take over Soul Society after dominating Hueco Mundo a moment after one of his scouts stated that five days that they would attack]]. He has taken the Soul Society off-guard and has so far made it certain that he intends to keep anyone that could disrupt his plans out of the fight and has so far has not been pushed into a corner.
*** [[spoiler:And the time he seems to be pushed into a corner? '''[[ActuallyADoombot That's NOT him]]''', but his MasterOfDisguise subordinate. ''Magnificent.'' And then he kills said subordinate... ''Bastard.'']]
* MemeticMutation: [[Memes/{{Bleach}} Also has a page.]]
* MindGameShip:
** Like Aizen before him, [[spoiler:Tsukishima]] seems to LOVE trolling the hell out of [[DoomMagnet Ichigo.]] And [[WeirdnessMagnet Ginjo]] too.
* MisBlamed: While many fans criticize Kubo Tite for glacial pacing leading to ArcFatigue, the most consistently reviled arcs are Invading Army, Bount, and Arrancar. Of those three, the first two are anime-only {{Filler}} which Kubo had little to no involvement with. Blame the screenwriters for lackluster plotlines if you want but they had to air ''something'' while waiting for the manga to progress or else risk losing their timeslot[[note]]given the anime's eventual fate, that wasn't just an idle threat[[/note]]. As for the Arrancar arc, interviews with Kubo suggest that he'd planned for it to be shorter but [[ExecutiveMeddling his editors at Shueisha]] pushed for much more attention given to the individual Arrancar characters. And blame the editors for the ''years'' it took to get any resolution to those plotlines if you want, but the reason they were pushing the Arrancar in the first place was their unexpected popularity with the fanbase.
* {{Moe}}:
** Orihime. Before she was kidnapped, she was perky and bizarre, invoking feelings of protectiveness. Post-kidnapping even more so, what with her [[TheWoobie woobieness]] and all. Just don't suggest that to her HateDumb.
** Ururu, the CuteBruiser who apologises even when ''attacking''.
** Hanataro is a male example. His clumsiness and kind-hearted nature cement his status as one.
* NeverLiveItDown: Orihime. You get kidnapped once, this happens only via a terrible SadisticChoice that you truly can't refuse and suddenly, you're the [[Franchise/SuperMarioBros Princess Peach]] of anime.
* NightmareFuel: [[NightmareFuel/{{Bleach}} Here's its page]].
* NoYay: Any scene involving Nnoitra and Orihime. It's quite clear what he wants to do. [[EvenEvilHasStandards Ulquiorra even calls him on it]]. In the transition from manga to anime, some of the subtext was toned down; for instance, where the manga has Nnoitra [[DoesThisRemindYouOfAnything shoves his fingers down Orihime's mouth and throat]] ([[Radar/{{Bleach}} actually enacting a popular kink in Japanese porn]]) during Ichigo's fight with Tesla, in the anime he covers her mouth with his hand.
* PeripheryDemographic: One of the largest, strongest and craziest in the ''history'' of Shonen manga serialization. The generous amount of {{Action Girl}}s and ClothingDamage the male characters suffer are major reasons why ''Bleach'' has quite a large female fanbase. In addition, there are several traits on this series that appease to the {{Shoujo|Demographic}} fans: on one hand, Rukia and Ichigo get quite a bit of ShipTease in the anime while on the other Orihime is a straight-up shoujo heroine placed in a shonen environment (cheerful personality [[StepfordSmiler hiding quite the issues]], MagicalGirl-like abilities, shoujo-like affections for Ichigo ''and'' borderline RomanticTwoGirlFriendship with both Rukia and Tatsuki included).
* TheScrappy: With Bleach's LoadsAndLoadsOfCharacters... lots of them. Go to the character section below for the specifics.
** Most generally, the scrappies are Orihime, Momo ([[AmericansHateTingle to American viewers]]), Kon, Tosen, Aizen, and {{Filler}} character Nozomi.
* SeasonalRot: While the manga is still ongoing, by the time the anime reached the Fullbringer arc, it became more and more obvious that both the animators and the voice actors were putting less and less effort into it, ultimately culminating in the anime being unceremoniously swept aside to make room for [[Manga/RockLeesSpringtimeOfYouth a Naruto spin-off]].
* ShipToShipCombat:
** While the entry elaborates more on just how ''bleh'' it gets at its absolute worst, we'll give you a bit of a preview. The three most prevalent characters in the ship wars are Ichigo, Rukia and Orihime. Rabid fans of both Ichiruki and Ichihime are ''notorious'' for clawing out each others' throats on a daily basis, while those that support Ulquihime end up primarily going against Ichihime.
** ShipMates: On the more benign side, fans of one pairing generally support another pairing that makes a b-line for theirs. Those that ship Ichigo with Orihime tend to like Rukia, so they usually pair her up with Renji (which makes sense considering their backstory). Those that prefer Ichigo with Rukia are often more than happy to give Orihime off to Ulquiorra or Ishida (or sometimes [[LesYay Tatsuki or Riruka]], while allowing Renji to go with Tatsuki. ([[CrackPairing Even when they've never met.]])
* {{Squick}}: Most things involving Mayuri. Everything involving Szayel. Same goes for Fura. TakeOurWordForIt.
** Of course, Mayuri is the only male to have a ShowerScene. And it was... [[ShirtlessScene not]] [[MrFanservice squicky]] [[HotScientist at all]].
* TheyWastedAPerfectlyGoodCharacter: Pick a ''Bleach'' character at random. There's at least a 20% chance that at least some fans feel this way. Not helped at all by Kubo's tendency to suddenly introduce a ton of new characters and not really go anywhere with most of them either.
* TheyWastedAPerfectlyGoodPlot: Speaking broadly, this probably describes a lot of people's feelings about the series. It's a unique concept with some quirky characters, but complaints about the series being bogged down by long arcs, repetitive writing and typical shonen cliches are frequent. On a more specific note, the moral ambiguity of the Soul Society and the crappy conditions of the afterlife have been shown to us many, many times, yet none of the characters have really sat down and talked about it. You sometimes wonder why Kubo bothered putting stuff like that in if he was just going to end up writing a straight action series.
** Now, this seems to be heading into a subversion, as Kubo's pulling the stops to address much of the MythArc and the moral ambiguity much more often now.
* UnfortunateImplications: Many fans set the series under fire for having a seeming sexual favoritism of men over women. While it's not half as bad as other shonen or seinen series, it's not ''completely'' untrue.
** Most female characters are battle-active but they usually end up fighting stronger opponents and often need saving by men. Such as when, Soifon, a female Captain, tried to fight Baraggan and had to be saved by [[BarrierWarrior Hacchi]], a former male lieutenant who didn't even need his zanpakuto. Or, when Nel fought Nnoitra and was moments away from winning, when she suddenly reverted to her almost useless child form and had to be saved by [[RatedMForManly Kenpachi Zaraki]]. Just as Rukia was the only one to lose her fight against Xcution, albeit to Riruka, [[DesignatedGirlFight who was another girl]].
** The male lieutenants tend to have greater offensive capability and see more action, while half the female lieutenants [[StayInTheKitchen have yet to even]] [[OutOfFocus take part in a fight.]]
** Lastly, and perhaps the most disturbing trend, is Kubo's habit of killing off every female who's been in a confirmed relationship. Masaki, Katagiri, Hisana, and Miyako have all died. Plus, Tousen's friend and Giriko's wife were both murdered by their husbands. Yet, the males in each relationship have survived except for Kaien and (much later) Giriko.
* ValuesDissonance:
** American culture has a relatively strong taboo (and in some areas, relatively strong LAWS) against first cousin marriage, while in Japan cousin marriage is fully legal and perceived more as quaint and odd than {{Squick}}y. Some American fans' reaction to the [[ArrangedMarriage arranged engagement]] between first cousins [[spoiler:Masaki and Ryuuken]] (which is presented as a casual aside) brought the dissonance to the front.
** Japanese culture tends to view child abuse as a private problem that should be dealt with inside the family first and foremost, while Western attitudes are much more interventionist. From a Western perspective, Chad and Orihime both living without guardians by age 15--Orihime has been living alone since middle school, specifically because of parental abuse, and having limited economic support from her only living relative instead of living with her--can be difficult to suspend disbelief for. RealityIsUnrealistic, in many Western countries, even America, there are many officially and de facto independent minors in situations ranging from parental abandonment to walking out themselves to separation agreements that provide support but not control.
** Kubo really really likes the JapaneseSpirit trope, and as a result, many characters (''especially'' Ichigo) have the tendency to power themselves up through sheer force of will. While it makes sense from a Japanese perspective, in Western eyes it often looks like the characters are [[AssPull pulling new abilities out of their behinds.]]
* WhatAnIdiot: [[WhatAnIdiot/{{Bleach}} Has its own page]]!
* WhatMeasureIsANonBadass: Depending on which portion of the fanbase you talk to, Orihime is either this, an example of UnderestimatingBadassery or {{Badass}} for non-fighting reasons.
* TheWoobie: Most of the good guys at some point achieve Woobie status, but the ones that stand out are, not surprisingly, the nominal cuties:
** Orihime, who already had hidden issues, suffers one HeroicBSOD after the other in the Hueco Mundo arc. This culminates with her breakdown when [[spoiler:Ulquiorra almost kills Ichigo in front of her.]] After so much, the girl needs a hug.
** Momo. If Aizen's betrayal and stabbing her wasn't bad enough, [[spoiler:everyone assaulting her because of Aizen's illusions in the Fake Karakura arc]] squarely makes her a woobie.
* {{Woolseyism}}:
** The replacement of "{{Shinigami}}" with "Soul Reaper" in the English releases, something that the Japanese studio actually agreed with.
** The Spanish occasionally gets partially cleaned up as well. Yammy screaming "¡Suerte!" (Luck!) was changed to "¡Qué suerte!" (What luck!).
** Another change in the Spanish: As he uses Sprenger on Szayel, Ishida goes from saying "Hasta Aqui" (see you later) in the original, to "¡Está terminado!" (It's over!) in the dub.
----
!!Assorted Character [=YMMVs=]

[[foldercontrol]]

[[folder:Main Characters]]
'''Ichigo Kurosaki'''
* AlternateCharacterInterpretation: His hero complex. Is it because he truly cares about his friends' safety, or has his trauma from his mother's death fueled his need to save people comes from his own perceived inability to save his mom?
* AngstWhatAngst: The villain's big reveal of the Lost Agent Arc is supposed to break Ichigo with the shocking truth. Instead, Ichigo passively dismisses the villain's speech as nothing more than a scare-tactic because he's already figured out and accepted the truth for himself. [[spoiler: Unlike Ginjou, he realised Soul Society [[BigBrotherIsWatching surveilling]] a substitute soul reaper was common sense and that Ukitake had worded his description of the Substitute Badge's purpose to deliberately ensure Ichigo could figure out the truth for himself.]]
* BaseBreaker: An interesting protagonist with his fair of Badass moments, a {{Jerkass}} that's obsessed with protecting people when they ''flat-out'' don't want it, a CanonSue that steals the spotlight from everybody else, or a generic shonen hero that gets far too many ridiculous power-ups?
* CanonSue: As the series has progressed, Ichigo has been given more and more powers, to the point where in the current arc of the manga, he's [[spoiler: been revealed to have every single major power type in the series. To list them off, he's part Soul Reaper, part Hollow, he's a Fullbringer, and he's part Quincy.]] Beyond that, all his allies rely on him to fight their battles for them, and in many cases cannot win without him.
* DesignatedProtagonistSyndrome: People tend to dislike Ichigo for this reason.
* DracoInLeatherPants: Hollow Ichigo is the SuperpoweredEvilSide to Ichigo. Ichigo may be a BaseBreaker but this is the guy that '''stabbed Ishida'''.
* LauncherOfAThousandShips: To such an extent that he's often [[ReallyGetsAround promiscuous]] in fanfics.
* TheWoobie:
** While his mother's death caused by his own impulses is sad, [[spoiler:Xcution basically mind-raping him with their identity inserting powers to make Ichigo seem insane and then take his powers away is harsh]].
** [[spoiler:Vandenreich is killing every soul reaper we know and Ichigo's currently imprisoned and is forced to listen to their very likely dying screams.]]

'''Rukia Kuchiki'''
* BaseBreaker: An odd case, as there's a distinct lack of a true {{Hatedom}} over her.
** The first camp of fans, the ones who view her as one of the more compelling and likable Shonen heroines, seems to be the majority; most people will admit to either liking Rukia personally or at least respecting her as a character (even if they find others more interesting). The second camp is one that feel she comes across as a SmugSuper. Surprisingly, there seems to be very few who feel this way about her (it's not even at VocalMinority levels), at least in those who'll admit it.
** This next point, however, is ''a lot'' more contentious. So, Rukia [[spoiler:finally gets a Bankai]]. Hoo boy. Depending on whom you ask, this is either LONG overdue, considering her importance the story, and massive amounts of character development, or an AssPull that [[spoiler:is the final nail in the coffin - not for Rukia herself, but for the authenticity and specialness of Bankai, making it just another generic powerup instead of TheGift as originally stated.]]
* DieForOurShip: Oh, boy. [[DieForOurShip/{{Bleach}} Check out her entry on the actual page for details]].
* LauncherOfAThousandShips: Her "specialty" is CrackPairing.
* PossessionSue: Frequently twisted into one by her rabid fans, and especially obvious when you see them uphold her as THE BESTEST BLEACH GIRL [[StrawLoser while slutshaming and bashing Orihime and other females]].
* TheWoobie: Her back story completely show her as this.

'''Orihime Inoue'''
* AlternateCharacterInterpretation: Her crush on Ichigo, prior to the Lost Agent arc. Was it innocent and sincere, borderline obsession, or her way to actualy strengthen herself? After she gets over the Hueco Mundo debacle, she [[LuminescentBlush shows more]] [[{{Squee}} affection towards]] Ichigo than normal; is it because she's more open about her feelings, is it because she's back to being her GenkiGirl self (and is naturally more enthusiastic), or is it because she's more comfortable about showing it since he's still clueless?
* AngstWhatAngst: While the audience knows better, Riruka is weirded out about how casually Orihime mentions that her parents were horrible people to the extent that her brother ran away with her to save her life before dying himself a few years before the story began. This leaves her all alone apart from a distant aunt who pays for her education. What's she doing at the time? ''Drooling over donuts.'' [[invoked]]
* BaseBreaker: We have several wagons for her.
** The ones that twist her into a PossessionSue, believing that she deserves a pass on all the shit she goes through ''because she's a girl''.
** The ones that feel bad for her frequent track record of not being able to develop much, though they tend to blame the author himself for making her out that way.
** The fans that find her to be a useless, stereotypical, slutty DamselInDistress that can't get over her lust-filled obsession with Ichigo. Often while touting Rukia's thoughts on him (whether romantic or not) in OMG TRUE LOVE.
* DamselScrappy: Due to ArcFatigue.
* DieForOurShip: Primarily by the Ichigo/Rukia side to the fandom, and sometimes to '''extremely''' creepy and slutshamey levels.
* LauncherOfAThousandShips: Her "specialty" is FoeYay.
* {{Memetic Sex God}}dess: Considering that she had a completely naked Rangiku on top of her, this was to be expected.
* TheyWastedAPerfectlyGoodPlot: During the Fake Karakura Town arc Ulqiorra implies that Aizen has done something to significantly alter her. This is never mentioned again. As well, when she's captured by Aizen, she vows to use her powers to return the Hogyoku to a state of non-existence. This never comes up again.
* WhatMeasureIsANonBadass: Maybe one of the most iconic examples in all anime fandoms.
* TheWoobie: One of the biggest in the entire series.

'''Yasutora "Chad" Sado'''
* BaseBreaker: No, really.
** The first camp enjoys Chad's quiet side and his development prior to the Hueco Mundo arc, but bemoan his constant track record of losing and following Ichigo too much. The second camp views him as a SatelliteCharacter for Ichigo, and the third camp is indifferent to him, viewing him as TheGenericGuy.
** For worse, in the X-Cution arc [[spoiler:he was BrainwashedAndCrazy alongside Orihime]] thanks to Tsukishima. Fans now whine and bitch about how he "is not a true friend of Ichigo", despite how all of this was beyond his reach and he was shown clearly distressed upon having to [[spoiler:fight Ichigo while genuinely believing he had gone mad.]].
*** A large part of the problem was the Lost Agent arc only highlighted most fan complaints about Chad. He was still generic and given an even smaller role than previous arcs. This was disappointing because Kubo later called this Chad's arc in a interview like Rukia's arc was Soul Society and Orihime's arc was the Arrancar. However, unlike those arcs Chad didn't get any character development alongside Ichigo as Rukia and Orihime did in their respective arcs. Even the reveal of Fullbring power being result of mothers being attacked by hollows was wasted on Chad. It would have been a perfect excuse to explore Chad's past and make him re-examine him as a character without Ichigo. Chad being used by Tsukishima was jut the last straw for a lot fans on Chad's character.
* [[GermansLoveDavidHasselhoff Mexicans Love Yasutora Sado]]
* UnfortunateImplications: Chad is a NiceGuy, but he's also [[AmbiguouslyBrown half Mexican]] and suffers TheWorfEffect so often that he almost always needs Ichigo or one of the other lighter skinned characters to save him.
[[/folder]]

[[folder:Gotei 13]]

[[foldercontrol]]

[[folder: 1st Division ]]


'''Genryūsai Shigekuni Yamamoto'''
* NeverLiveItDown: While a lot of his decisions afterwards were more reasonable ([[spoiler: sending Ichigo backup in Hueco Mundo, trying to get him out of the way of his suicide attack, restoring his powers and not killing Ishida just for being a Quincy]]), a lot of fans probably aren't going to forget about him sentencing Orihime as a traitor.
* RescuedFromTheScrappyHeap: In the early arcs of the series Yamamoto came off as a [[GrumpyOldMan grumpy, old]] KnightTemplar[=/=]WellIntentionedExtremist who plenty of the fans hated for being so set in his rather extreme ways; many considered him almost as bad as [[BigBad Aizen]], dubbing him [[FanNickname "Old Man Genocide"]] due to [[{{Irony}} his]] [[HilariousInHindsight actions]] [[HarsherInHindsight against]] [[CerebusRetcon the Quincies.]] Then came his [[{{Determinator}} fight against Aizen]], his ''[[TookALevelInKindness ordering everyone]]'' to [[SugarWiki/HeartwarmingMoments help restore]] [[SugarWiki/MomentOfAwesome Ichigo's powers]] and [[YouAreNotAlone save him from the Fullbringers]], his grief over [[UndyingLoyalty Sasakibe's]] death, his [[HopeBringer inspiring all the Soul Reapers]] with his charge against the enemy leader, and finally [[{{Retcon}} the revelation]] that he's spent hundreds of years trying to [[TheAtoner make up for his past mistakes.]] He's gained so much more respect from the fans due to this.
* [[spoiler:TooCoolToLive: By Yhwach, but not before showing ''why'' he is the Captain Commander.]]

[[/folder]]

[[folder: 2nd Division ]]


'''Yoruichi Shihoin'''
* AlternateCharacterInterpretation: Is she cruelly playing fast and loose with Sui-Feng's obvious feelings and leading her on for her own sense of fun, is she aware and simply does not wish to return the feelings but also does not want to burden Sui-Feng with rejection, or does she love her but is merely torn between different obligations which cause her to feel she must keep Sui-Feng at arm's length?

'''Suì-Fēng'''
* AlternateCharacterInterpretation: Her affection towards Yoruichi. Does she truly love Yoruichi (whether platonically or romantically), or is it just hero worship?
* BaseBreaker: A cold-hearted {{Jerkass}}, or a well-developed DefrostingIceQueen?
** The same can be said of her bankai: there are those who think [[AwesomeButImpractical it's cool and suits her perfectly]], and those who feel [[BlessedWithSuck it does nothing but hinder her ability to fight.]]
* DieForOurShip: More than one Urahara/Yoruichi rabid fan has been caught twisting her into a PsychoLesbian to make Urahara a better "suitor" for Yoruichi.
* JerkassWoobie: To some people. Yeah, she's a bitch, but has damn good reasons.

[[/folder]]

[[folder: 4th Division ]]


'''Retsu Unohana'''
* AlternateCharacterInterpretation: She claims that she took up her medic role because she wanted to use it to fight more. Given that she changed her name to Retsu and refused to fight even in the face of an invasion, how much of it was truth and how much of it was a lie?
** She's supposed to train Zaraki, but it really seems like an attempt at SuicideByCop. Note that she was the first Kenpachi, and thus was the one who laid the foundations for all Squad 11 stands for, including the KlingonPromotion between Kenpachis. In the middle of a war, when Zaraki clearly does not want her to die (and thus defies the Kenpachi Way), [[ItsAllAboutMe there's a strong sense that she's being incredibly selfish here]].
* BaseBreaker: [[spoiler:Her Yachiru characterization. While some fans don't like how she was turned into a DistaffCounterpart of Zaraki and served as little more than a way to further hype his character, others liked the BloodKnight, serenely AxCrazy angle, seeing as it would make perfect sense for everyone to fear her with the revelation. Then there are those who accept her revealed characterization, but feel it was poorly used since Unohana was killed by Kenpachi just to hype the latter even though he was already one of the most powerful Soul Reaper in the series.]]
* [[spoiler:CreepyAwesome: As of Chapter 523. In spite of how terrifying she is in her true nature, it really is hard to deny that there is something ''incredibly badass'' about it.]]
* [[spoiler:NightmareFuel: If the last page in Chapter 520 didn't convince you, Chapter 523 will, and if that does not do it, then her Bankai and its effects in chapter 526 will most certainly do it.]]
* TheyWastedAPerfectlyGoodCharacter: [[spoiler: The first Kenpachi, the original Yachiru and the worst criminal of the Soul Society, is perfectly willing to die so she could turn Zaraki into a GodModeSue]]. Yeah, many fans are pissed that she's been thrown away like that.
** Additionally, her backstory remains undeveloped. [[spoiler: We're not told how she got from being the worst criminal in Soul Society to the motherly healer seen throughout the series and it's not explored which, if either, should be considered the "real" personality. Due to her death, it seems doubtful that her history will be expanded outside of a databook.]]

[[/folder]]

[[folder: 5th Division ]]


'''Momo Hinamori'''
* AlternateCharacterInterpretation: What are her true feelings regarding Hitsugaya? Kubo claims that it's [[JustFriends platonic]], but it's more than often portrayed as romantic.
** Her feelings towards Aizen are just as ambiguous. Is it infatuation, UndyingLoyalty or MoreThanMindControl?
* BaseBreaker: Some feel bad for her realistic reaction to Aizen's betrayal. Others don't, put bluntly.
* DieForOurShip: A ''popular'' target, especially by fans of other Hitsugaya ships: specifically, Hitsugaya/Rangiku. Parodied with their Zanpakuto.
* TheScrappy: For temporarily thinking Aizen has some good in him. Well, honey, denial's not just a river in Egypt...
** RescuedFromTheScrappyHeap: Ever since [[spoiler:she re-joined the Soul Reaper side to fight the Arrancar, showing that she has started to get over her trauma and shake Aizen's MoreThanMindControl off her. Reinforced in the Zanpakutou arc, where she's quite more action-oriented than she used to be--her zanpaktou even lampshades this trope with her in this arc]]. Even more so, she's seen acting rather stable in the Thousand Years Arc, meaning that [[spoiler: having Shinji as her new captain and a sort-of BigBrotherMentor]] has been really good for her.
* ValuesDissonance: The reason for her Scrappydom in the Western fanbase while Japanese fans tend to sympathize with her.
* TheWoobie: Aw, you poor girl. Poor doesn't even begin to ''describe it'' [[spoiler:when your childhood friend who swore to protect you with his life impales ''you'' with his sword from behind... and the one to blame is Aizen. AGAIN.]]

[[/folder]]

[[folder: 6th Division ]]


'''Byakuya Kuchiki'''
* BaseBreaker: A well-developed, but flawed Badass with HiddenDepths, or an arrogant Jerkass that's bordering on being a [[MarySue Marty Stu]]?

'''Renji Abarai'''
* AlternateCharacterInterpretation: There was a scene where he blushed at seeing Rukia sniff a flower while the sun shined in her direction. Did he have a crush on her? Does he still have it?
* BadassDecay: Most of the American audience seems to forget that Renji was originally introduced as a formidable opponent, who Ichigo only beat the first time on a fluke. He even has a fanboy in the ranks of his squad.
* BrokenBase: His fight with [[spoiler:Jackie]]. Did he have a point in regards to it, or was it an horrible OutOfCharacterMoment?
* DieForOurShip: Has been increasing steadily with time, specially from rabid Ichigo/Rukia fans who think of him as an abusive, misogynistic loser who has no right to Rukia's love.
* WhatAnIdiot: Renji trying to use his Bankai several times against the Vandenreich even after seeing firsthand that they can steal Bankai for their own use. One can argue that he was emotionally broken [[spoiler:after Byakuya almost bites it]], but SHEEEESH.

[[/folder]]

[[folder: 7th Division ]]


'''Sajin Komamura'''
* MemeticMutation: Komamura's reaction when Tosen says he's ugly. It's been used for a variety of other serious lines to inject a bit of comedy, like "I am your father".
* BaseBreaker: [[spoiler: His new transformation as if it's permanent, there will be 2 sides. One who like it or those who think Kubo got rid of the most unique thing about him.]]
** [[spoiler: MemeticSexGod: His human form had many people say "I'd go [[FurryFandom furry]] for this guy!"]]


[[/folder]]

[[folder: 8th Division ]]


'''Shunsui Kyoraku'''
* AlternateCharacterInterpretation: A rare case where this is ''intentional'' on his part. He freely admits that he prefers to keep his motives and mindset ambiguous and unpredictable.
** Generally speaking, is he a genuine CrouchingMoronHiddenBadass, is he ObfuscatingStupidity, or is he both?
** His strategy to get Unohana to train Zaraki so the latter can take a level in badass. Was it a needless case of sacrificing the second strongest captain after Yamamoto (and the best healer) in order to create a GodModeSue? Was it actually another case of Kyoraku recognizing that Unohana was too much of a pacifist and that Zaraki is a more valuable asset on the battlefield?
*** Crack Theory: Or does he recognise that Unohana is stronger than he is, and with Yamamoto gone, there's no one able to keep her in check and, given her closeted instability, she now presents a threat, and he's just using Zaraki as a convenient excuse to get rid of her?
** Why did he go to the living world, on his own, to relay a message to Ichigo's {{Muggle}} friends when he could've sent Nanao? Was it because he's more concerned about other peoples' feelings than Yamamoto, was it his way of showing proper gratitude towards Ichigo, or was it because he's willing to take the blame from Ichigo's friends over whatever happens to Ichigo? Perhaps it's ''all three?''
*** Maybe he was lying to them about the nature of the Soul Tickets and plans to use them for something?
* MemeticMolester: His behavior towards his subordinates occasionally seems rather suspect, especially towards the future Lieutenant Nanao Ise during the flashback arc.
* RonTheDeathEater: A relatively small, [[VocalMinority but vocal]] contingent of fans bashed Shunsui for pulling a GoodIsNotSoft [[spoiler:and killing AntiVillain Starrk.]]
* WhatAnIdiot: His order for [[spoiler:Unohana to train Kenpachi in a DuelToTheDeath, resulting in Unohana's demise and depriving Soul Society of a seasoned warrior]]. In the wake of [[spoiler:Gotei 13's massacre at the hand of Vandenreich's ''initial'' attack (over ''2500'' out of an approximate 3000 or so members, for the record) and the fact that Unohana was not only at the time the second-strongest fighter behind Yamamoto, but the Soul Society's best healer ''bar almost none'' (with only Tenjirou surpassing her)]], there's really nothing else to call it, especially from the usually GenreSavvy ''Shunsui'' of all people!

[[/folder]]

[[folder: 9th Division ]]


'''Shuhei Hisagi'''
* EnsembleDarkHorse: Creator/TiteKubo was very surprised to hear how popular Hisagi was. He admitted he would have preferred fans to have waited until they could get to know the personality rather than latching onto a character that (at the time) had barely been revealed.

[[/folder]]

[[folder: 10th Division ]]




'''Toshiro Hitsugaya'''
* [[AmericansHateTingle Americans Hate Hitsugaya]]:
** Despite being the ''most'' popular character in Japan, in America he's [[BaseBreaker hated just as much as he's adored]], with both sides being ''very'' vocal depending where you look.
** In Europe and Latin America, it's fairly different. He's nowhere as divisive or loved than in Japan and the USA. Basically, he's simply the target of affectionate jokes to them.
* BaseBreaker: The only one who can cause greater rifts in a fanbase is [[Manga/{{Naruto}} Sasuke Uchiha]]. Similarly with the latter, it's a case of ValuesDissonance, given he doesn't have this status in Japan or Europe. See also TheScrappy below.
* TheScrappy: To a large portion of the [[AmericansHateTingle American Fanbase]], even accusing him of being a CreatorsPet.

'''Rangiku Matsumoto'''
* {{Memetic Sex God}}dess: This was established even ''before'' she jumps on top of Orihime while she's completely naked. Then her gigai takes this UpToEleven.
* TheWoobie: Her relationship with Gin gets more tragic as the series goes on.

[[/folder]]

[[folder: 11th Division ]]


'''Kenpachi Zaraki'''
* [[GermansLoveDavidHasselhoff Americans Love Kenpachi]]
* BaseBreaker: A badass with surprising HiddenDepths, or a testosterone-induced brute that's far more powerful than he should be?
** TheScrappy: Kenpachi lost a decent amount of fans after the tie-in novel written by Ryohgo Narita made him into a GodModeSue. So much so that [[spoiler:Kenpachi's loss at Yhwach's hands]] was met with a fair amount of rejoicing from the more annoyed readers. Then there is the fact that in order to hype the character Kubo [[spoiler:killed Unohana.]] Lots of fans were pissed.
* CrazyAwesome: Quite simply, Kenpachi is insane. Before he became the Captain of Squad 11, he had nothing -- and did nothing -- but fighting and killing.
* GodModeSue: In the novel made by Narita.

[[/folder]]

[[folder: 12th Division ]]


'''Mayuri Kurotsuchi'''
* BaseBreaker: [[CrossesTheLineTwice Hilariously colossal]] asshole, [[MadScientist horrifically colossal]] asshole, or [[MagnificentBastard efficiently colossal]] asshole? Or, Heaven forbid, ''an unholy mix of all of the above''?! You decide.
* CreepyAwesome: Replacing your organs to counter voodoo!? Insanely awesome yet horrendously squicky.
* CrossesTheLineTwice[=/=]DudeNotFunny: ''Everything he does''.
* MemeticMolester: Any wonders?
* NightmareFuel: His Bankai... to start.
* MagnificentBastard: For some, after his flawless owning of Szayel.
* TheScrappy: His sadistic attitude about his victims, and especially his maltreatment of Nemu have earned him this status with parts of the fanbase.
* TheyWastedAPerfectlyGoodPlot: Some fans feel this way about the conflict between him and Ishida, especially given Mayuri's [[KarmaHoudini escape without comeuppance]] and that his actions were largely brushed under the rug afterward. Kubo wasn't planning it to go that way, however, as he wanted to pit Uryu and Mayuri into several fights before Uryu finally avenged his grandfather.
** With [[spoiler: Uryu joining the Vandenreich]], there may be resolution to this after all.

'''Nemu Kurotsuchi'''
* AlternateCharacterInterpretation: Does she truly take her abuse from Mayuri in stride, or are there lingering feelings of resentment towards him?
* FanPreferredCouple: A lot of fans like to pair her with Ishida.
* IronWoobie: She takes a lot of abuse from Mayuri, but she doesn't let it affect her (nor does she show it often).

[[/folder]]

[[folder: 13th Division ]]


'''Jushiro Ukitake'''
* MemeticMolester:
** He's shown to be awfully friendly towards the young Captain Hitsugaya. Run, Hitsugaya, RUN.
** Not to mention the memes that got started once his zanpakutou was shown during the filler arc. Specifically, that arc showed that his Bankai is two little boys and he is over 1000 years old. Though since the zanpakutou are supposed to be a reflection of the person you could say he is young at heart.

'''Kaien Shiba'''
* EpilepticTrees: He looked like a more cheerful, black-haired Ichigo. Lots of fans believed that Ichigo was his reincarnation. [[spoiler:[[WordOfGod But he wasn't.]] He's actually Ichigo's late cousin.]]
[[/folder]]

[[folder:Villains and Arrancars]]
'''Sōsuke Aizen'''
* AlternateCharacterInterpretation: Is he actually [[GambitRoulette planning everything out to the letter]], or is he exaggerating his involvement by taking credit for stuff that happened outside his sphere? Maybe he's trying to psyche out his opponents with absurd rants and random {{Ass Pull}}s? Does he really believe things are due to the will of the Hogyoku, or is he attempting to deflect that he's actually improvising? Hell, maybe he's a complexity addict who's so narcissistic that he thinks everything that happens is because of his will.
* BaseBreaker: Used to qualify as one, before his VillainDecay. Is he a VillainSue, GenericDoomsdayVillain or MagnificentBastard? The answer came in the form the Deicide arc--a SmugSnake, with VillainSue and GenericDoomsdayVillain thrown in-between.
** Whether Aizen's final fate was [[TakeThatScrappy was very satisfying, exposing him for the pathetic loser he was]], [[AntiClimaxBoss unsatisfying]] or [[KarmaHoudini a very forced way to have us forgive him]] rather than [[NoHoldsBarredBeatdown getting a humiliating one-sided beatdown he deserves]]
* CreatorsPet: Kubo actually considered his favorite character to be Aizen. Come the Deicide arc, and the fans '''thoroughly''' disagree.
* [[DesignatedProtagonistSyndrome Designated Villain Syndrome]]: A rare villainous example, he's seen as a massive CreatorsPet who defined by his extreme ComplexityAddiction his ForTheEvulz tendencies and his [[AGodAmI God Am I]] plans for [[AllOfTheOtherReindeer petty]] [[IJustWantToBeNormal reasons]] rather than plain [[{{Sadist}} sadism]] or just plain [[ItsAllAboutMe selfishness]] and divine [[GambitRoulette gambits that should not be even possible]]; especially since almost all of his QuirkyMiniBossSquad have amazing HiddenDepths and personalities that seem very more intriguing than him
* EvilIsSexy:
** Just for a few minutes, ladies ([[EvenTheGuysWantHim and some gentlemen]]), let's forget that he's one of the most [[BrokenBase controversial]] characters in recent history and appreciate what he has in the looks department, hmmm?
** [[spoiler:Subverted completely as of 419, where his newest transformation has his face rip off, revealing a black skull underneath and his face being worn like a bonnet around his neck. [[{{Squick}} Eww]].]]
* FashionVictimVillain: His penultimate transformation -- a butterfly with a mullet in a dress.
* FountainOfMemes: Nearly everything he says has meme potential.
* GodModeSue: He's so disproportionately stronger than the rest of the cast that he could [[CurbstompBattle solo multiple captain level opponents at once]], with a sealed zanpakuto without breaking a sweat, and was more powerful than all of the Espada combined. Even being hit by [[spoiler: Sui-Feng's shikai]] [[NoSell had no effect]], simply because his reiatsu was that much greater than hers. On top of which, his zanpakuto effectively amounts to having [[XMen Professor X]] for a sword, since it can control all five of the victim's senses and merely seeing its shikai ritual once, places them under its influence indefinitely. And if all of that isn't enough, see the next entry.
* InvincibleVillain: Aizen lives and breathes this trope. He almost always wins either through some [[GambitRoulette convoluted scheme]], or by virtue of having vastly superior reiatsu. So much so, that little if anything his opponents try even effects him. Oh, and thanks to the Hogyoku, [[spoiler: he's immortal.]]
* ItWasHisSled: Aizen being the BigBad was a ''major'' spoiler for its time, but the series has gone on for ''so'' long with Aizen as the main villain, that his status as ''the'' villain is no longer spoiler-tabbed here.
* NightmareFuel: [[spoiler:In Chapter 419 and Episode 309, his final transformation. Jesus, Kubo.]]
* MemeticMutation: His tea and his couch, among other things.
* MemeticMolester: Practically everything he does, as on that page.
* MemeticSexGod[=/=]DracoInLeatherPants: Post [[TheReveal reveal]], da-yum!
* MagnificentBastard: Was a very collected, calculating and cunning antagonist, more than proving himself capable of (for the most part) realistically adjusting to any given combat situation, if not plan out events well in advance, and when needed, advantageously switching up several his plans over, around, behind and above one another to suit the situation. His intellectual, almost philosophical speech-taunts to his opponents, his impressively formidable displays of power and his resourceful intellect also earned him a strong amount of popularity for many sectors of the fandom, up until the Deicide arc, at least. [[spoiler:And even then it may be part of his plan.]]
* MoralEventHorizon: While stabbing Momo and revealing he was manipulating her to be loyal to begin with is bad, most fans were ready to give up on him [[spoiler: Once he has Hitsugaya stab her while using his powers of illusions to trick him to think she was him]]
* VillainSue: The entire Fake Karakura Town arc was devoted to him beating every single character, [[DiabolusExMachina including those who were supposedly stronger than him]], with no effort whatsoever on his part, and surviving having his chest disintegrated among other things. Not even the protagonist spontaneously [[NewPowersAsThePlotDemands gaining a never-before-mentioned power-up]] does the job, as it's immediately revealed he ''wanted'' to lose the entire time, as [[DrunkWithPower despite every single thing that he said]], [[InvincibleVillain did]], or [[AGodAmI planned towards]], [[FlatWhat he just wanted to be normal]], and [[KarmaHoudini he ultimately survives the whole experience because he became immortal over the course of the arc]].

'''Gin Ichimaru'''
* AlternativeCharacterInterpretation: [[spoiler: When giving Ichigo TheReasonYouSuckSpeech, was he trying to motivate Ichigo to regain his resolve as a backup in case his own plan to kill Aizen failed, or was he just doing it [[ForTheEvulz for his own amusement]]? Hell, was his messing with Rukia out of random sadism, or was he actually trying to delay the execution (since Ichigo appeared almost literally at the last second)? Knowing Gin, it could very well be both.]]
* DracoInLeatherPants[=/=]MisaimedFandom: He was supposed to be creepy and off-putting, but gained a rather significant fangirl following regardless. It's gotten worse since [[spoiler:his betrayal of Aizen. Several fans have gone so far as to call him a "good guy," despite his psychological torture of Rukia, his gleeful bifurcation of Hiyori, and the fact that he attacked Aizen for Rangiku's sake and no one else's. You could argue that he's an anti-hero, but flat-out calling him a "good guy" is going too far.]] And it's also even more blatant when fans claim that [[spoiler:Rangiku is a slut or an ungrateful bitch for moving on with her life and not mourning him for the rest of her life.]]
* EnsembleDarkHorse: Tite Kubo never intended Gin to be popular. He wanted him to be creepy. He was very surprised by how popular Gin became.
* {{Woolseyism}}: In Japan he has a KansaiRegionalAccent. The Kyoto accent is softer, more polite and more indirect than standard Japanese. They couldn't quite pull that off for the English version seeing as it would sound downright silly and uncharacteristic, so instead he gets a [[FakeBrit faux-British]] accent with a [[SmugSnake facetious tone]].)

'''Kaname Tōsen'''
* TheScrappy: He's easily disliked by nearly everyone of the fanbase due to his hypocritical reason for joining Aizen, often by expressing distaste and groaning at his speeches about justice. This got worse when we learn that [[spoiler:his version of justice actually means "I want revenge for my friend's death"]], since it makes him even more of a JerkAss than before. This is exacerbated when he calls Komamura (remember, Tousen was the first person not to treat Komamura as an outcast) ''[[KickTheDog uglier than he thought]]''.[[labelnote:*]]This is in contrast to Rangiku and Hisagi, who briefly comment on how they like him better without the mask, since he is no longer hiding anything[[/labelnote]]
** AlasPoorScrappy: Nevertheless, when he's thoroughly defeated, barely able to talk and finally confronted by Hisagi and Komamura, he admits that he was in the wrong just before dying, causing many fans to feel bad for him in the end.

'''Coyote Starrk'''
* FanPreferredCouple: With Tia Harribel, since they're the most "humane" of all the Espada.

'''Baraggan Louisenbairn'''
* EvilIsCool: Post-Release. That is an ''awesome'' OneWingedAngel, man.
* GermansLoveDavidHasselhoff: He has a very large online American fanbase. He's often more popular than ''Aizen'' in the online fandom.

'''Tia Harribel'''
* BaseBreaker: She [[EvilIsSexy has her fans]], but those that aren't tend to view her as [[NoSell an unimpressive fighter]] whose only real purpose was to [[MsFanservice strut around half-naked]], while [[ElementalRockPaperScissors giving Hitsugaya a chance to seem legitimately competent]].
* EvilIsSexy: Evil ''was'' sexy at first, then evil opened its mouth cover and got kinda creepy (although some people still thought it was sexy). Then evil released its Zanpakuto, and daaaaaaaamn, evil's now ''beyond'' sexy. Like "who cares about Yoruichi and Nel at this point?" sexy.
* FanPreferredCouple: She's quite often paired up with Starrk.
* IKnewIt: It was a fairly popular AlternateCharacterInterpretation that she was reluctant to kill Hitsugaya and joined Aizen to protect her friends. Her expanded backstory in the Anime basically confirms this.
** Said interpretation may have been influenced by the fanfiction ''FanFic/UninvitedGuests'' (one of the more notable comedy fics in the ''Bleach'' fandom), which made her into a {{Yandere}} [[ItAmusedMe out of sheer amusement]]--one who was attracted to Hitsugaya's BloodKnight tendencies and basically ditched Aizen to follow him.

'''Ulquiorra Cifer'''
%%... Please stop openly ignoring/denying/"whitewashing"/etc. Ulquiorra's psychological/emotional abuse of Orihime. Repeatedly deleting any allusions to it is... not good.
* AlternateCharacterInterpretation: His final moments are of some contention. Was he trying to ask for forgiveness by reaching out to Orihime? Was he trying to get one final chance at touching someone before he died? Was it his way of symbolizing that he understands what a human bond is?
* DracoInLeatherPants: AlternativeCharacterInterpretation is one thing, and his and Orihime's interactions can be seen [[AngelDevilShipping in rather]] [[MindGameShip different]] [[SavvyGuyEnergeticGirl ways]]... but some of his fangirls can get ''really'' creepy in their admiration for him, going so far as to utterly dismiss how he repeteadly went the BreakingLecture way with Orihime (despite them having gotten along decently well at the beginning, as shown in ''Unmasked''), [[AnArmandALeg brutally]] [[{{Fingore}} mauled]] Ishida and ''killed Ichigo''.
* FanPreferredCouple: With Orihime. He's her most popular FoeYay partner, and forms the second or first most popular Orihime ship overall.
* FashionVictimVillain: His second transformation looks like Emo/Goth personified. Music/MarilynManson would say it's too much.
* JerkassWoobie: Especially after his backstory was revealed.

'''Nnoitra Gilga'''
* AlternateCharacterInterpretation: He clearly has an inferiority complex, but there's enough ambiguity in its execution that this crops up as a result. Some would say his sexism is just a ruse to cover up his [[DontYouDarePityMe insecurities.]] Nelliel was the only one he displayed sexism towards, but he wouldn't been admit it to her face, not even when she asked him why he wanted to fight her.
** There's also a camp that believes Nnoitra was such a rat bastard to Nel [[{{Yandere}} because he was attracted to her and wasn't able to handle that well]].
** Given that he's past the DespairEventHorizon in some form, his DontYouDarePityMe attitude might have resulted in equating that to someone looking down on him.
** Another reason for his utter hatred of her could be that, during many of their fights, Nelliel would never finish him off, which Nnoitra, as a DeathSeeker, took as the ultimate insult and kept trying to provoke her into killing him off. That, and she ''was'' rather condescending towards him, going so far as to belittle his entire mindset as primitive and unworthy of a warrior.
* SugarWiki/AwesomeMusic: ''Treachery'' fits magnificently when he releases his Resurreccion.
* DracoInLeatherPants: Not nearly as much as others, but he does have his share of fangirls who don't seem to care that he's a male chauvinist and an outright ''creep''. Some fan arts even portray him as being [[SelfFanservice far more good looking]] than he actually is.
* FoeYay: There's a lot of this between him and Nel. Some subscribe to the {{Yandere}} AlternateCharacterInterpretation, others believe he really did hate Nel but also lusted after her.
* MemeticMolester: His rapeface puts Grimmjow's SlasherSmile to shame.
** It's really not helped by him basically enacting Japanese porn kinks when restraining Orihime.
* FashionVictimVillain:
** The infamous spoon-shaped thing behind his head, and dear Lord, those shoes.
** Not ''quite'' so much when Nel was still around. Apparently he just lost what little fashion sense he had over the years.

'''Grimmjow Jaegerjaquez'''
* AlternateCharacterInterpretation: Is he a genuinely sadistic BloodKnight, or is he a just bully who's trying to assert himself as "the king" due to an inferiority complex?
* DracoInLeatherPants: He does plenty of awful things throughout the series[[note]]He stabs through Rukia's gut; beats Ichigo to a pulp; cared very little about his Fraccion dying; chokes Orihime for speaking out against him; grabs Rukia's face and nearly shoots her with a ''point-blank Cero''; took explosive potshots at Nel and Orihime just to make Ichigo to protect them so he could get wounded; and only wanted to revive Ichigo just to kill him again.[[/note]], and his overall personality is petty and sadistic. Despite not being any less of an asshole than most of the villains in Bleach, many fans treat him as an AntiHero who only wanted a good fight (that's actually more Zaraki's schtick than Grimmjow).
* EvilIsCool: What else can you expect when you combine EvilIsSexy with an over the top BadAss?
* EvilIsSexy: Grimmjow's unrestrained and unapologetic ax-craziness combined with his character design has made him a fan favorite.

'''Zommari Rureaux'''
* TheScrappy: It's more in the vein of TheyWastedAPerfectlyGoodCharacter, Zommari's the DarkChick that no one knew about, and how he fit in the Espada. At first, he does seem intimidating.... [[{{Narm}} three chapters later, and he gets the most idiotic looking release, a ballerina pumpkin with eyes, and his phrases "Accept My Love!" and "Banzai Lord Aizen!"]] made him the least liked Espada. His easy defeat by Byakuya does not help his case.
** Heck, this wiki's characters page makes fun of him.
* UnfortunateImplications: His WhatMeasureIsANonHuman speech combined with his dark skin color (contrasted with Byakuya's light skin) brings subtexts of racism in the series. However, we get a rare subversion; Byakuya counters by saying he never lifted his sword at Zommari for his species. Byakuya lifted his sword at Zommari for endangering Rukia.

'''Szayelaporro Granz'''
* CompleteMonster: One of the most depraved and horrific characters in this series, bar none.
* DracoInLeatherPants: Inverted. Most of his fans make no effort to downplay his faults and instead love him because of what a CompleteMonster he is.
* EvilIsSexy: More like Creepy Sexy.
* MemeticMolester: This is practically canon considering what he does to poor Nemu.
* MoralEventHorizon: Poor, ''poor'' Nemu.
* {{Squick}}: Incarnate, even more so than Mayuri. Even his "pretty" resurrection gets pretty gross when you realize it's a parasitic ''worm.'' His sword's name translates to "you will fornicate", for crying out loud! Since he specifically wants people to hate him, appearing as grotesque as possible is likely intentional on his part, or he could just be a narcissist.
** His sword's name can also be translated to ''[[HarsherInHindsight "you will rape."]]''

'''Yammy Llargo'''
* HilariousInHindsight: The whole [[spoiler:Cero Espada]] deal.
* MemeticBadass: More of a Memetic {{Troll}}, really.

'''Luppi Antenor'''
* TheScrappy: The vast majority of fans dislike him for his flamboyant, condescending nature.
* ViewerGenderConfusion: Oh yes. Some people didn't realize he was a boy until one of the Espadas explicity referred to him as such.

'''Tesra Lindocruz'''
* DracoInLeatherPants: Despite his actions (blasting a Cero at Nel, willingly and fully knowing that ''she was in her child form'', as well as breaking Ichigo's arm and nearly finishing him off), fanon would have you believe that Tesla is just Nnoitra's unusually willing and soft-spoken punching bag... [[{{Wimpification}} among other things.]]
** Strangely, the dub managed to make it even more explicit, with the way he call's Nnoitra [[DoesThisRemindYouOfAnything "Master."]]

'''Loly Aivirrne and Menoly Mallia'''
* AlasPoorScrappy:
** While a great many people rejoiced when they apparently bit the dust, others felt a little bad for them in spite of it, especially since Yammy just brutalized both of them [[ForTheEvulz because he was bored.]] They both get a slightly more sympathetic sendoff in the anime, since Menoly was more reluctant the second time they went after Orihime, and Loly seems to have gradually gained some respect for Orihime, if her almost coyly smirking at Orihime [[spoiler:right before Yammy throws her against a wall]] is anything to interpret.
** It could be because while their beatdown by Grimmjow was [[SugarWiki/MomentOfAwesome awesome]] and [[KickTheSonOfABitch well deserved]], Yammy's beatdown of them was just DudeNotFunny.
** And again at the hands of the Vandereich. They don't die, but it's yet ''another'' CurbStompBattle at their expense. And one that ''this time'' they didn't exacrly deserve.
* AlternateCharacterInterpretation:
** Since the animation of Loly's scenes with Orihime called special attention to the FoeYay between them, a growing interpretation of Loly as a DepravedBisexual has started to crop up.
** Also open to interpretation is the reason that they decided to go after Orihime a second time after she had gone through the trouble of healing them, once they were mauled by Grimmjow. Much fan wank ensued (see below), but it should be remembered that these two Hollows, spirits born from death, despair and fear, were faced with a being that can literally rewrite reality so that events do not occur (i.e. revive them). Taken in this context, Orihime is less like an angel of mercy to these two and more like an EldritchAbomination from their perspective - a being whose nature and abilities are so alien that '''they outright defy explanation.''' Considering this, it's understandable that they would react less than pleasantly to what happened to them.
* DracoInLeatherPants: No, seriously, on a few forums, Website/YouTube and Website/DeviantArt, there ''are'' fans of Loly, but are thankfully sane enough to not discount her {{Yandere}}ness.
** A more clear example is the fact that both of them are (big surprise) popular among Orihime haters.
* EvilIsSexy: Loly may be an insufferable bitch from hell, but at least she's a ''hot'' bitch, plus her outfit '''is''' quite nice. Menoly's not bad looking either, despite the haircut.
* JerkassWoobie: For some, that would be Loly. A few also feel for Melony, too, since her primary problem is that she follows Loly loyally in spite of her own doubts.
* [[TheScrappy The Scrappies]]: Subjective, but Menoly's smugness and Loly's complete obsession with Aizen, plus her absolute ''bitchiness'' to Orihime, just makes them really unlikable characters, especially if you compare them to the Shipping FanDumb...

'''Cirucci Sanderwicci'''
* EpilepticTrees: One of the mysterious "spoils of war" Mayuri collected from Szayelaporro is believed by many to be her remains. Kubo has said the spoils are important, and we ''have'' seen a body on Mayuri's table in the final arc after the Vandenreich invasion, so we'll see if it's her.
* EvilIsSexy: This is one of the main reasons for her popularity, not that we can blame her fans.
* TheyWastedAPerfectlyGoodCharacter: Many people thought this after her final scene.

'''Lilynette Gingerback'''
* TearJerker: [[spoiler: Lilynette's death is the anime is sudden and very heartbreaking; Lilynette takes a blow for Starrk and dies very quickly. The following shot of Starrk calling for Lilynette as smoke from the attack reveals her fate adds to the revelation of her death.]]
* TheWoobie

'''Emilou Apacci, Franceska Mila Rose, and Cyan Sung-Sun'''
* EvilIsSexy: Each has something appealing in the looks department, but Mila-Rose takes the cake; dark skin, Stripperific outfit, a Rangiku-like face, busty chest, curvy figure, nice-looking rear.... still doesn't hold a candle to Harribel, though.
* NightmareFuel: Allon.
** [[NightmareRetardant Unless you're put off by his face.]]

'''Nelliel Tu Odelschwanck'''
* AlternateCharacterInterpretation: Was she babysitting Nnoitra to stick it to his chauvinist beliefs, or was it due to her feeling obligated to protect a comrade (even if he was a prick)?
* BrokenBase: Half of her fans prefer her child form, while the other half prefers her adult form. Her child form is either funny or annoying, while her adult form is either condescending and boring, or {{Badass}} and hilarious (see her glomping Ichigo).
* TheyWastedAPerfectlyGoodCharacter: She's mostly just tags with Ichigo for most of the Hueco Mundo arc acting purely as a comic relief. Then finally get the reveal about her true nature, kicks a good amount of ass...and then her power runs out. Basically a glorified HopeSpot. To which she's regulated to Ichigo's cheering squad for the rest of the arc. Worse, there's no follow up to her once the arc's over. She's just gone without a trace for the Deicide through Fullbringer arcs and only just ''now'' returns serving as a messenger at best. It still remains to be seen if Kubo will let her get back into fighting but the chances are very unlikely.

'''Wonderweiss Margela'''
* ViewerGenderConfusion: Many people, especially manga readers, have mistaken him for a girl.
[[/folder]]

[[folder:Fullbringers]]
'''Kugo Ginjo'''
* MoralEventHorizon: He wants to kill Shishigawara, just because he ''might'' become too powerful for Ginjo and Tsukishima to handle, without any real basis over why. Not even [[ManipulativeBastard Tsukishima]] had done anything so clearly self-serving and cold, but he's acting rather nonchalant about being told to kill his most loyal follower.
* TheyWastedAPerfectlyGoodCharacter: Ginjo was the first Substitute Soul Reaper who turned against the Soul Society because he felt betrayed. His actions were the reason it was against the law to give humans Soul Reaper powers. He had potential to explore more of Soul Society's dark past and being setup as Ichigo's EvilCounterPart. Despite having all these interesting elements Ginjo's history wasn't explored in detail unlike the other members of the Xcution and he's defeated in a single chapter after both he and Ichigo release their bankai. Fans felt cheated at not getting Ginjo's history, especially since it was hinted that he knew of Urahara and Isshin.

'''Giriko Kutsuzawa'''
* MoralEventHorizon: Revealed ''after'' his death, strangely. He randomly killed his wife with Time Tells No Lies, ''just to test out his power'', but to his defense, he ''did'' try to stop, which interfered with his power and burned out his right eye.
* TheScrappy: In the same vein as Zommari. He seemed interesting at first, until he became DrunkWithPower in such a way that it felt massively out of character. It's the biggest reason as to why the fans were fine with Kenpachi slicing him in half.

'''Riruka Dokugamine'''
* BaseBreaker: A stereotypical {{Tsundere}}, an arrogant BrattyHalfPint, or an interestingly-developed {{Tsundere}}?
* TheyWastedAPerfectlyGoodCharacter: It seems like she simply walks away after her arc is over and won't return... yet the Hollows and Arrancar do. What's more, other Fullbringers reappear in the final arc before her.

'''Yukio'''
* AlternateCharacterInterpretation: He claims that he enjoyed driving his parents to suicide, but when someone insinuates that he abandoned them, he completely flipped his shit. There was also a scene where he was crying, bringing to question whether or not he ''regrets'' his parents' deaths.
* TheScrappy: Unusually, he started off with a pretty sizable fanbase by the time he made his debut, but once his MoralEventHorizon was revealed, he's fully devolved into one of the most disliked Fullbringers.
** BaseBreaker: And then we see his FreudianExcuse, which isn't as heartbreaking as Jackie, but ''has'' helped him regain some respect in some fandom circles due to showing his StartOfDarkness as well as [[ParentalNeglect how heavily neglected he was]].
* MoralEventHorizon: Driving his father to suicide really soured him in the eyes of the fans. [[spoiler: Subverted later, when we see that he wasn't ''as'' heartless about it as he himself thought.]]
* TheyWastedAPerfectlyGoodCharacter: Does anyone else see him as sort of the [[Manga/YuYuHakusho Game Master]]? And anyone else would have loved to see him act more? Well... maybe not the people who thought him as TheScrappy.

'''Shukuro Tsukishima'''
* DracoInLeatherPants: Whether or not his humanization was ''warranted'' is another story, but one cannot deny that he was needlessly sadistic.
* MoralEventHorizon: If implanting false memories into Ichigo's friends '''and''' family to drive Ichigo through the DespairEventHorizon didn't do it for you, then his ''literal'' MindRape of Chad and Orihime should.

[[/folder]]

[[folder:Others]]
'''Don Kan'onji'''
* CrazyAwesome: See MemeticMutation.
* MemeticMutation: '''''BWAHAHAHA!'''''

'''Kon'''
* BaseBreaker: Either you think he's funny, adorable, Woobie-ish due to his backstory and a PluckyComicRelief, or you want him to die in a fire for being an annoyance to Ichigo all around. There is NO middle ground.

'''Tatsuki Arisawa'''
* TheWoobie: Among the normal Human characters, she has suffered the worst out of any of them.

'''Kukaku Shiba'''
* CrazyAwesome: An old friend of Yoruichi, a one-time ally and trainer of Ichigo, both of whom she ''shoots out of a giant fireworks cannon into the very heart of the Seireitei''.

'''Isshin Kurosaki'''
* AlternateCharacterInterpretation: Is he a well-meaning man who did what he could to prepare Ichigo for the kind of life having spiritual powers would bring him, and who only held back on telling him about his past because he might not be ready to hear it? Or has him keeping so many secrets from Ichigo done nothing more than cause him undue pain, especially since Ichigo usually ends up hearing it from the villains instead? Does he treat his son more like a weapon than a person, encouraging him to put himself in harm's way and only getting involved in his struggles when he absolutely has to, and putting a lot more faith in Urahara's complex and morally dubious plans than he really should? [[LampshadeHanging Even a couple of the characters (including Isshin himself)]] have said that his parenting skills kind of suck. In fact, Isshin suggests that, of the pair of them, Ryuuken is the better father, because at least he's been honest and consistent about what he wants for Uryuu.

'''Ryuuken Ishida'''
* AlternateCharacterInterpretation: Is he a genuinely emotionally abusive father who either doesn't understand or even worse doesn't care what his merciless criticism is doing to his son, or is he being harsh only because the spirit world will be harsher and if Uryuu is determined to stay involved in the face of Ryuuken's opposition he has to be ready to face it? On the one hand, Ryuuken has said some egregiously horrible things to Uryuu ("I have no interest and you have no talent" being kind of the standout example, given how young and impressionable the kid was at the time), to the point where (generally polite and dutiful) Uryuu can't stand to live under the same roof with him. He's also tried to police who Uryuu is friends with, which is a major red flag for abuse in real life. On the other hand, Ryuuken's apparently got a lousy track record at ''actually'' preventing Uryuu from sneaking off to see Souken or Ichigo and Company, and the Final Arc suggests Uryuu really is in over his head and going to need to be crazy-tough to make it out alive. The middle-ground position (especially post-"Everything but the Rain") is more-or-less that Ryuuken acted out of love and concern (and accepted that his relationship with his son was collateral damage) but took dissuading Uryuu a LOT further than he should have...the DespairEventHorizon might have something to do with that.
* StoicWoobie: Ryuuken initially appears to be cold, aloof, bitter, sarcastic and hypercritical. Then it's hinted that BeneathTheMask he might be gentle and protective. Then a WholeEpisodeFlashback arc reveals he used to be a warm and kind personality with high hopes for the future of the quincies until Aizen's Hollowfication experiments incidentally destroyed his ArrangedMarriage and he was forced to sacrifice that hope. Then it's revealed he could not fix the problem and had to stand aside while a Soul Reaper fixed it instead. Then his [[MarryForLove wife]] was killed [[spoiler:and an attempt was made on his young son's life]] when a folkloric quincy prophecy came true. In the current storyline, he and his son Uryuu are badly estranged because Uryuu is furious that Ryuuken refuses both to use his quincy powers AND to explain his refusal. Ryuuken has downright encouraged his son to come to the worst possible conclusions about his motivations and we still don't know exactly why. Yet not once during all this has Ryuuken complained about how his life has turned out.

'''Kanae Katagiri'''
* IronWoobie: A genuinely kind young woman, [[BodyguardCrush deeply in love with Ryuuken]], who is forced to witness his emotional breakdowns in "Everything but the Rain". She keeps her grief for him to herself until the very end of the arc, and holds it together well enough even then to [[YouAreNotAlone coax him home]] after his HeroicBSOD. [[spoiler:A few years after she manages to help him pick up the pieces of his heart, they MarryForLove ''and'' have a child together, what happens? She falls into a coma and dies.]]

'''Komamura's Great-Grandfather'''
* TheScrappy: He's already gaining dislike for [[spoiler: apparently saying he's proud of Komamura to falling to his clans roots of Revenge and becoming a mindless beast driven by it. He's even gloating about the fact that Sajin's life is in ruins and his days as a Soul Reaper are most likely over.]]

'''Zangetsu'''
* BaseBreaker: The revelation that [[spoiler:the original "Zangetsu" is actually Ichigo's Quincy powers and the Hollow is actually his real zanpakuto.]] Some find it an interesting twist that, unlike many of the series' other plot developments, actually had a good deal of foreshadowing. Others think that it's overly convoluted, that it doesn't make sense ''in spite'' of the foreshadowing, and that it ruins Zangetsu's character by [[spoiler:turning him from a nurturing mentor into a far more sinister figure, since he claims that he was originally planning to ''kill'' Ichigo if he became a shinigami.]] Others still question much of the so-called "foreshadowing" or pick out instances where it was contradicted. For example, there are multiple times when [[spoiler:Ichigo's Inner Hollow professes to not have a name, and even refers to the Old Man as "Zangetsu" multiple times.]]

[[/folder]]

[[folder:Vandenreich]]

'''Yhwach'''
* BrokenBase: Is Yhwach taking on the name of the God of Abraham offensive or a perfect way to cement his status as the DarkMessiah?
* EvilIsCool: Anyone who [[spoiler: kills '''YAMAMOTO''']] is bound to be this, in addition his aversion to OrcusOnHisThrone and preference to being DangerouslyGenreSavvy.... and then he crosses the MoralEventHorizon. Now fans are ''this'' close to considering him a CompleteMonster.
* MagnificentBastard: He invades the Soul Society immediately after the announcement of his minion's proclaim of a 5 day period, and manages to [[spoiler:trick Yamamoto into releasing his Bankai with a simple shape changing {{Mook}}]].
** [[spoiler: His announcement of Uryu being the successor played into his followers' ProperlyParanoid beliefs of having unknown half Quincy to be a successor, purposely in order to keep Uryu from doing anything without his notice.]] [[TheChessmaster That's more effective than even Aizen]]!
* MemeticMutation: His hilarious reply to Luders prediction, is quite popular in the fandom. "Luders Friegen, are you perhaps a prophet?"
* MoralEventHorizon: He was always a prick, but it really hit home once we find out that he [[spoiler:instigated ThePurge on half-blooded Quincies, which led to the deaths of Masaki and Uryuu's own mother. What's more, Uryu was one of the targets... meaning Yhwach tried to kill ''an eight year old boy just for existing'']]. The fans have turned against him ''full-force'' after that.

'''Äs Nödt'''
* CreepyAwesome: Downright ''terrifying'' and equally badass.
* EvilIsCool: One of the most intimidating antagonists to ever grace a ShonenJump panel.
* ViewerGenderConfusion: most refer to Äs Nödt as male these days, but there's still some confusion about his gender, even though he refers to himself as the masculine [[JapanesePronouns "boku"]] in chapter 501. While at a book festival in Germany, Tite Kubo confirmed the gender as male, but some parts of the fandom still think the character is female.

'''Bambietta Basterbine'''
* CreepyAwesome: Her penchant for brutality is both freaky ''and'' badass.
* EvilIsCool: Her being a [[FanNickname psycho-bitch]] makes her a rather fun antagonist.
* EvilIsSexy: She's a crazy lady, but she's quite the looker herself, something the camera enjoys pointing out to the audience. She's even aware of this as she screws a random soldier and kills him once she bangs him silly.
* TheyWastedAPerfectlyGoodCharacter / TheyWastedAPerfectlyGoodPlot: Some fans had been hoping to see Bambietta [[spoiler: use Komamura's Bankai, which she stole during their first battle, in their second fight. Instead, the Bankai were stolen back by their Soul Reaper owners...giving the Stern Ritter access to their [[OneWingedAngel Vollstandig]] again. Sure, we got to see Komamura fight with an upgraded Bankai, but it still could have been an interesting battle.]]
** Adding to this, a lot fans felt that her fight with Komamura was too quick and lopsided for it to have been that enjoyable. In addition, ''both'' characters suffered rather unceremonious outcomes by the end of the fight. With her in particular, a lot of fans were hoping she'd do a lot more than [[spoiler: fight and lose utterly to one character]], leaving them to think her potential (as well as that of the entire fight) was wasted.

'''Berenice Gabrielli'''
* ViewerGenderConfusion: Parts of the fandom are convinced this character is female, and most (but not all) English translations claim the character is male. The Japanese refers to Berenice in a manner that does not confirm gender. The character's face could be either female or {{bishounen}} and even the name doesn't prove anything as Tite Kubo has given several males feminine names, including the main character. This leaves fans arguing over the gender of this character with no resolution in sight given the very minor role in the story this character has played.

'''Mask de Masculine'''
* CrazyAwesome / EvilIsCool: His MaskedLuchador gimmick was lame at first, but a good part of the fandom has embraced it by this point.
** EnsembleDarkhorse: Initially seemed to a lame MaskedLuchador throwaway character to the fans, then comes the second invasion, revealing his rather affable personality and genuine belief in friendship and CrazyAwesome-ness have earned much more respect as time went on.
[[/folder]]

[[folder:Anime-Only Characters]]
[[/folder]]

[[folder: Bount Arc ]]


'''Lirin'''
* MostAnnoyingSound: Her utterly obnoxious laugh during the TrainingFromHell.
* RescuedFromTheScrappyHeap: During the TrainingFromHell segment of the Bount arc, her smug demeanor and grating laugh (in addition to the grating length of that segment itself) made her almost insufferable. After she officially joined the team, she becomes much more tolerable.

'''Sawatari'''
* NightmareFuel: Baura is... pretty unsettling.

'''Ugaki'''
* NightmareFuel: Gesell's true form.

[[/folder]]

[[folder: Unknown Zanpakuto Tales Arc ]]


'''Kazeshini'''
* FanPreferredCouple: Fans like having Haineko as his pseudo-[[FriendsWithBenefits girlfriend]].

'''Haineko'''
* FanPreferredCouple: Get this -- with ''Kazeshini''.

'''Ashisogi no Jizo'''
* UglyCute: Some fans think this about him.

'''Minazuki'''
* AlternateCharacterInterpretation: Never had any dialogue, barely had any screen time, and we don't even know what Minazuki's ''gender'' is, much less its appearance and personality. Therefore, this leaves fans the opportunity to come up with their own ideas about what Minazuki is; some fans think that Minazuki is an EldritchAbomination that embodies the aspects of Unohana's personality that so many people seem to fear, while others think that Minazuki is apathetic, cold and mute, or that Minazuki continues to be the mysterious enigma that we've seen in the actual arc. Either way, anything goes, since there's not much shown/known about Minazuki in general.

[[/folder]]

[[folder: Gotei 13 Invading Army Arc ]]


'''Nozomi Kujo'''
* CreatorsPet: She's even worse than Aizen in this regard, and she's consequently earned a reputation for being the most loathed of all filler characters in ''Bleach''.
* MarySue: Let us count the ways:
** BlackHoleSue: The entire plot was designed around her, to the extent that her existence required canon characters to have their personalities, powers and even back stories rewritten to accommodate both her existence and to ensure she was the most important character in the storyline. Even the scenes where she did nothing revolved around her as characters worried about her quietness or attempted to cheer her up or plotted how best to protect her.
** GodModeSue: Even Ichigo took a couple of months to reach his full power. Nozomi took a day and a half. In that time, she went from utterly powerless to being so powerful she was saving lieutenants and captains from villains they couldn't handle and even saving Yamamoto from a VillainSue he wasn't strong enough to defeat but which she was. She developed any power the plot needed her to have, ranging from Yumichika's EnergyAbsorption to Orihime's HealingHands to the ability to naturally open gateways between worlds with a mere thought (something even experts like Urahara and Mayuri need training, science and rituals to achieve). As a comparison, Amagai had a Zanpakuto-negating power, but it wasn't [[KillItWithFire his main ability]] and it couldn't work on Hollow/Soul Reaper hybrids. Here, Nozomi only needs to get a sample of your reiatsu to kill you; she's even stronger than '''[[PhysicalGod Mugetsu Ichigo]]'''.
** JerkSue: She was insulting, aggressive and ungrateful to anyone who showed the least bit of desire to befriend her or protect her, but she was beloved by the characters and never called on it. She was insulted by Kon falling in love with her and treated him abusively, but it only made him love her more. When she insulted people, others would be punished instead of her. For instance, she rudely insulted Rukia's art and Rukia punished Ichigo and Kon for smirking while letting Nozomi completely off the hook.
** NeutralitySue: Her almost perpetual state of stoic indifference allows free reign for the writers to randomly switch her personality from ShrinkingViolet to LittleMissSnarker or LeaveMeAlone to DeclarationOfProtection depending on whether the plot needs her to run away from the cast so she can be an isolated damsel in distress, or rushing in to save the heroes from threats only she has the power to fight. Even after her back story is revealed, her personality remains "whatever the plot needs it to be".
** RelationshipSue: Kon is PluckyComicRelief who perves over any big-breasted female and Rukia. He's also the only canon Modsoul with something of a {{tearjerker}} back story. Nozomi's creation required Kon's story to be [[ContinuitySnarl rewritten]] to justify her existence, his personality is [[OutOfCharacter rewritten]] to make him an atoner for his perverted nature, obssessed with her pettanko looks, and desperate to protect her no matter what. In the end, because she's replaced both Rukia and Orihime as the story's main heroine, this causes Kon to replace Ichigo as the main hero who saves the day, precisely because he's in love with her.
* TheScrappy: She was accused of being a FlatCharacter from the get-go by the fans. Come a few episodes later, and she's even more reviled than ''Aizen''.

'''Kageroza Inaba'''
* FashionVictimVillain: His costume is... ''weird''.
* OnlyTheAuthorCanSaveThemNow: He has command over (stronger and more aggressive) copies of Kenpachi, Kyoraku, Ukitake and Unohana. His army is leagues above Espada, he has a cloning ability that wasted Ichigo's abilities, and he's got the ability to steal [[GodModeSue Nozomi's power]], [[PhysicalGod Ichigo's power]] and [[PersonOfMassDestruction Yamamoto's power]] all at the same time. By the time he had fused with Nozomi to become Ouka again, the only way he could be defeated was through a massive cop-out: the reigai randomly turn against him to sacrifice themselves in an attempt to save Soul Society from destruction while Nozomi fights from within to regain self-control long enough to destroy Ouka's soul chain (which Soul Reapers actually don't possess in the first place), which both costs Ouka his power and Nozomi her life.
* VillainSue: His basic abilities could combat both [[GodModeSue Nozomi]] and [[BadassGrandpa Yamamoto]]. Not even Aizen could fight Yamamoto so easily. His powers randomly change and become more powerful as the plot advances. He can out-science Mayuri. He can out-gambit Urahara. He's stronger than Yamamoto. He can manipulate space-time. And, just as it appears he can't possible get any more powerful than he already is, he merges with Nozomi to become Ouka again and suddenly his EnergyAbsorption power is capable of destroying the whole of Soul Society (contrast to the only canon example of EnergyAbsorption that exists, Yumichika, who definitely can't destroy Soul Society this way). It's never explained how Ouka could split himself into three then recombine himself to strengthen and master powers he never possessed in the first place.
[[/folder]]

[[folder:Movie-Only Characters]]
[[/folder]]

[[folder: ''Bleach: Memories of Nobody'' ]]


'''Senna'''
* DieForOurShip: Despite only appearing in one film, Senna's chemistry with Ichigo provoked a ''lot'' of attacks from shippers of both Ichigo/Rukia and Ichigo/Orihime, but since she's never featured in any other Bleach-related media, outside of the first movie, a video game and a cameo in episode 204, the hate for her (thankfully) isn't as frequent or heated.
* RelationshipSue: She barely escaped having this label slapped on her by FanDumb, [[spoiler:possibly because she died]].

[[/folder]]

[[folder: ''Bleach: The [=Diamond Dust=] Rebellion'' ]]


'''Ying and Yang'''
* EvilIsSexy: They're actually rather good-looking, with looks comparable to that of Senna and Apacci.

[[/folder]]

[[folder: ''Bleach: Fade to Black'' ]]


'''Shizuku'''
* StoicWoobie: Been through all the stuff his sister did, but still manages to keep his head rational and calm, maybe even a bit aloof.

'''Homura'''
* JerkassWoobie: Her love for Rukia is genuine, but she could've been ''less'' of a ClingyJealousGirl.

[[/folder]]

[[folder: ''Bleach: The Hell Verse'' ]]


'''Kokuto'''
* CrazyAwesome: His [[spoiler:treatment of Yuzu]] notwithstanding, Kokuto not only defeats [[spoiler:three of main characters]] [[CurbStompBattle within seconds]], but also [[spoiler:'''RIDES''' Hollow!Ichigo's [[WaveMotionGun Cero]] while laughing maniacally,]] setting him up as one of most {{Badass}} characters to be featured on-screen.

[[/folder]]