* Watch the [[http://www.youtube.com/watch?v=tGymr78FtbU Abilify ad]] and you'll find yourself wanting to cuddle the little depression monster black-hole thing.
** Ditto for the [[http://youtu.be/ioY0vUijswU Zoloft blob.]]
* The [[PolarBearsAndPenguins polar bear]] in the [[http://www.youtube.com/watch?v=BNeEVkhTutY Nissan Leaf commercial]]. I mean, the poor guy (or, possibly, girl) walks all the way from [[GrimUpNorth the arctic]] to [[SubUrbia the suburbs]] to give a man a hug for purchasing a Nissan Leaf and, as the ad implies, [[FridgeLogic saving earth's polar ice caps from melting]].
* The Trix Rabbit. You got to feel bad for a rabbit that has had to put with years of selfish kids who won't let him have his Trix because "Trix Are For Kids."
** When a poll was taken to see if the Trix Rabbit should get the Trix, it was almost unanimously agreed that he should. Also, there's several commercials that seem to go out of their way to make the kids look like jerks (one having the Rabbit actually buy a box, and the kids steal it from him because "Trix are for kids")
** Creator/SethMacFarlane says this was why he did the ''WesternAnimation/FamilyGuy'' "[[http://www.youtube.com/watch?v=gl_Ocg1Eoko Asian Trix]]" parody.
* PC in the Mac vs. PC commercials. If you're thinking of the commercials in a plot-based kind of way, he seems to have gotten progressively desperate. One can only guess that he'll end the commercial runs [[Manga/LuckyStar Lucky Channel]]-style.
* The various rejected cleaning supplies in the Swiffer commercials.
* The pea in the old Batchelor's advert (UK), made to think about the "old days on the farm, in the pod with all your friends", etc. Its own tears turn it to mush and this is supposed to make you want to eat mushy peas!
* "Nobody ever pays me in gum!" Complete with "Aww..." from the other characters in the commercial.
* The Geico commercial where the DrillSergeantNasty is a therapist. His poor client!
* The numerous dogs, cats, and other animals in the various animal charity commercials (the achingly sad music doesn't help). It's a toss-up as to which one will make you cry the most, but the "I know that I am a good dog" line in the Pedigree commercial will never fail to choke you up.
** It seems like they keep on trying to make sadder and sadder commercials every-time they make one, especially the ASPCA. It hurts even more if you watch Series/AnimalPlanetHeroes.
* The LAMP! The little, broken-hearted lamp sitting on the curb in the IKEA commercial that everyone feels so sorry for until that Swedish asshole pops up and tells us we're being silly because it's only a lamp. Go to hell, Swedish asshole!
** If you've seen ''WesternAnimation/TheBraveLittleToaster'' it's even more heart-wrenching.
** There isn't even anything wrong with the lamp, it still works. Why throw it away?
* The Quit Smoking ad, with the young boy losing his mother in the busy public place, dear lord the [[http://www.youtube.com/watch?v=eAirUswrNFo poor little boy]].
* The stupid ad [[https://www.youtube.com/watch?v=NG1hdWb8yBM]] with a rooster crowing in the middle of the night, and the lady is annoyed, and makes it leave. THEN you see it wandering in the streets, looking pitiful, crowing mournfully at a few doors, and it's raining. After a few scenes, it wanders off into the cold darkness, and the woman is smiling in her sleep, pulling those f*cking covers over her stupid, dumb head. You're supposed to think: "Good, now that woman can sleep," you end up thinking: "Poor rooster! That bitch just KICKED 'IM OUT!! He has nowehere to go!!"
** The rooster shows up in the end with her coworker, who looks on in sympathy, in the cubicle next to her. Lady, you're not getting away from him that easily!
* The kids in the Jell-O Temptations pudding commercials, who are jump-scared, terrified, abandoned, and forced in child slavery by their [[AbusiveParent parents]] for eating the pudding!
* The woman in [[http://www.youtube.com/watch?v=aN5vWuapbFQ this commercial for Jamster]]. Her husband-to-be left her at the altar, for God's sake!
* The kid in the NSPCC "Cartoon Boy" advert, who is repeatedly thrown across the house, used as an ashtray, and is thrown down the stairs by his own father.
* The little salt shaker, and his friend the pepper shaker, from the Sidekicks ads. When they start crying...*sniff*
* The Pepsi Next commercial where it shows a mother fawning over her baby...until the father brings home the soda (marketed as having 60% less sugar than regular Pepsi but having the same taste) and they start fawning over the dang thing over their own child! Who's trying to get their attention by doing amazing things like dancing, playing guitar etc. And it just shows them paying more attention to the sodas than their own kid. "Poor baby!"
* Mr. Whipple, who [[http://www.youtube.com/watch?v=hoHhzyh9kCg never stopped]] [[http://www.youtube.com/watch?v=60YhksZUhaY trying]] to keep customers from squeezing the Charmin.
** It did not help that he had a weakness for doing the same.
* [[http://youtu.be/LP5WB6OXv1g This little gem]] features an old, run-down anthropomorphic red bus who is constantly shunned by his [[UnfortunateImplications modern white cousins]], forced to sleep by a garbage container instead of a spot on the parking lot, written on ("DIRTBAG"), despised by adults and minors alike. He finally has enough of his bad luck and decides to commit suicide by hopping into a junkyard crusher. His change of heart just seconds before being crushed and a save by a butterfly make us feel all warm and fuzzy inside... [[spoiler:And then the crusher operator flips the switch again, killing him. The narrator tells us to "show no mercy to obsolete and decrepit vehicles", while we are shown a metallic red cube circled by the aforementioned butterfly. Just to drive the point home - or perhaps to [[KickTheDog ridicule the dead protagonist further]] - the arrow which was stuck in the rear of the bus through the whole video is still sticking out of the cube.]]
** The ad, fittingly titled ''The Sad Bus'', was funded by the Polish Ministry of Interior. It advertises an online bus verification system which supposedly lets you check the technical info and condition of any bus in the country. [[spoiler:Most viewers failed to absorb this information, since they were still emotionally reeling from the punchline.]]
* Surprisingly played for laughs in [[http://www.youtube.com/watch?v=b5urxHsv1Qc this]] Hey You Pikachu ad. You can't help but feel sorry for that poor dog who got fat, walks himself, and is starved for attention. Looking for love here!