[[WMG: Ultimate Nick Fury and Marcus Johnson (Nick Fury jr.) are the same person]]
Puts his "that old nugget" comment from ''ComicBook/SpiderMen'' #2 into perspective. He has experienced interdimensional travel before.
* The real/original Ultimate Universe [[http://images1.wikia.nocookie.net/__cb20081210152648/marveldatabase/images/d/d1/Nick_Fury_%282%29.jpg Nick fury]] who doesn't resemble Samuel L. Jackson was replaced by 616 Marcus Johnson for some unknown reason.
** He exists "simultaneously" between both worlds yet his appearance in the 616 universe (2012) takes place before he arrived in the Ultimate Universe (late 2001).

[[WMG:Character ages as of 2012]]
* The recent Fantastic Four #605 comic showed that Reed Richards is 51 years old (being born in 1961, the year the first FF comic came out). Sue's age was more ambiguous, however close inspection seems to show she was also born in the 60s meaning her minimum age would be 43 (she's younger than Reed, being 12 when he was in college). We can assume Ben about the same age as Reed considering they were college roomates. Johnny is a bit more ambiguous, in the classic comics he was 16 when he became the human torch (616 would presumably follow those same rules). If we follow the sliding timeline introduced from retcons like heroes reborn and House of M Johnny was 16 in 1996 (when the heroes reborn comic was published which started with the FF). Meaning he is currently 32 years old.
* Peter got started when he was 15 years old (according to the Civil War). He became Spider-man an undisclosed yet short time after the FF got started. Currently Peter's age would range from 29-31 years old.
** Jessica Jones was in high school with Peter.
* Founding team is probably about the same age as Peter and Johnny.
** Bobby "Iceman" Drake is generally implied (with stories like Spider-man and his amazing friends) to be around the same age as Peter and Johnny. Though possibly a bit younger to distinguish his age from the other founding X-men.
Bruce Banner
* In 2010 Incredible Hulk 611 had a flash back of a young Dr. Banner from "30 years ago". Bruce looked like he was around 5 or 6 years old judging by his size and and outfit. In 2012 Bruce would be either 37 or 38 years old.
Jeniffer Walters
* Apparently around the same age as Bruce. Briefly went out with Johnny storm. Early to mid thirties (34 to 36 years old).
Steve Rogers
* Born in 1922, became Captain America in 1941 was frozen in 1945 (age 23). How old he is depends heavily on the time he "woke up". Though you can be certain it happened after the FF got started in 1996 (based on the previous post).
** The Avengers got started (according to the Marvel database) "months" after the FF got started. Captain America is not an original member, but almost immediately after defrosting he joined the team. At the maximum, Cap woke up in 1996 and at the minimum 1997. In 2012 Cap is 39 or 40 years old.

[[WMG:Ben Grimm has a Masters Degree in Engineering.]]
Ben Grimm went to college at Empire State University with Reed Richards on a Football scholarship, though it was never explained exactly what it was he studied there. To qualify as an Air Force Test Pilot, which Ben later became, you need at least a B.S. in Engineering, Math or Physics. Ben Grimm has a history of underplaying his own intelligence because he prides himself on being a "regular guy." When visiting Empire State again in ''Fantastic Four #35,'' Reed said ''"you've got a couple college degrees yourself, you know!"'' The phrasing of that ("a couple") implies Ben might have a Master's Degree or more than just a Bachelor's.

[[WMG:Firebird (Bonita Juarez) was originally intended to be a Phoenix.]]
Jean Gray died in 1980, and Bonita Juarez first appeared in 1981. Bonita gained the ability to manipulate flame with her mind, assuming a flaming bird shape around her body. When she uses her powers for the first time in a while she creates an enormous giant flaming bird shape on the horizon. She also had mental powers and could sense when someone like Hank Pym was in trouble and distress. And it was stated she was immortal and could not naturally die. Those three powers, together in combination: fire manipulation in a flame bird shape, mental powers, and tremendous longevity/life force are so idiosyncratically "phoenix-like" the character idea seems totally random if she ''isn't'' a phoenix. Also, there were a bunch of other events that showed she was more than just a typical pyrokinetic. For instance, she was able to use her flame to deal additional damage and purify demons and do extra harm to werewolves, as well as destroy illusions during the team up between the Avengers West Coast and ComicBook/WerewolfByNight.

[[WMG:None of this is real.]]
At some point, Franklin Richards went under such emotional trauma that his latent mutant abilities caused him to complete re-shape the entire Marvel Universe in his unique image. All of his favourite heroes underwent twisted, darker adventures as he grew older and more aggressive. He erased the powers of his created double to prevent suspicion, and - though he kept them happy - he went to great lengths to always maintain the status quo in his family. Thus, there will always be a Fantastic Four.
* Alternately, Franklin has no powers and the entire MU is all his delusion.

[[WMG:[[spoiler: Johnny Storm will return.]] ]]
* [[spoiler: Johnny]] never died in the negative zone. He was actually rescued at the nick of time by [[spoiler: Lyja]] who was also last seen in the Negative zone a few months prior. Before he returns they will rekindle their relationship. [[spoiler: Lyja will come back with Johnny, pregnant with their son Torus Storm.]]
** Wasn't sure if everyone knew the news yet, ergo I hid the spoilers.
*** Additionally [[spoiler: Johnny]]'s return won't (immediately) revive the team because he's going to be replaced by the more efficient [[spoiler: Original Human Torch Jim Hammond. Needless to say he'll be pretty hurt knowing he was replaced so easily.]]
** [[spoiler: Johnny has returned, though the details seem to be a bit different.]]

[[WMG:[[ComicBookTime Marvel Time]] exists because humans on Earth-616 age more slowly than they do in RealLife.]]
Sometime in the early 1970s, Reed Richards developed a cheap and effective anti-aging serum. (So maybe he's [[ReedRichardsIsUseless not quite useless]] after all.) He probably did this by reverse-engineering part of the Super Soldier Serum in Captain America's blood. This serum causes people to age much more slowly than normally, which explains why most people in the Marvel Universe don't look much older now than they did in the 1970s. It also gives people a low-level healing factor -- nothing like that of Wolverine or Deadpool, but enough that, over time, normal people can heal from injuries that would cause permanent damage otherwise. That explains how [[BadassNormal Badass Normals]] like the Punisher can survive injuries that you'd normally think would cause serious brain damage or crippling.
* This was a plot-point in Alan Davis' 2006 miniseries ''Fantastic Four: The End''. Far in the 616-future, after a vaguely-defined Mutant War had wiped out that, er, species to the point of being UnPersoned (other than their collective deadness), Reed Richards created something called a Methuselah Treatment that extended life-spans, but also upped the dosage on fatalism and depression. So...kind of useless in a WhatTheHellHero way.
** Judging from the current state of the Marvel Universe, a weaker form of that treatment is already in the water...
** A formula that reduces aging and extends lifespans? Sounds like ComicBook/NickFury's Infinity Formula.
** Actually, it sounds exactly like modern, real-life technology, complete with too much "length of life" and not enough "quality of life."

[[WMG:There is no Doctor Doom.]]
Doombots are all there is. They keep building each other and perpetuating the myth that somewhere there is a human. It's all a trick to get everyone else to waste their time hunting a being who does not exist.
* Can robots use magic?
** "Any sufficiently advanced science is indistinguishable from magic." - Arthur C. Clarke
** There have been several MU robots and machines that use magic. The New Salemites used them, for example.
* There could have been an original Victor Doom, but he's long since been replaced by Doombots-ironically the very replicas used to avoid VillianDecay have managed to be better than him.

[[WMG:The power to create/manipulate/be-engulfed-by fire is genetically related to the power of flight.]]
The Human Torch. Firestar. Firebird. Unless fire-power is genetically related to flight-power, the probability of these three unrelated characters having the exact same power set is unlikely.
* Firebird of the West Coast Avengers comes up with a reason for this. She learns that her powers are not direct control of heat or fire, but of random molecular motion. This explains how fire-heroes can generate heat and turn air into plasma, and also how they can fly -- they unconsciously direct molecular movement of the plasma around them in specific directions, giving them buoyancy and thrust. It also explains Sunfire's [[DeflectorShields protective plasma field]] and implies that all Marvel fire-powered heroes have potentially far greater applications of their powers than they are aware of. But, since this tends to be a [[PersonalityPowers Personality Power]] for the HotBlooded, it's unlikely that most will have the mental discipline to develop these applications.
** If we were to attribute Johnny's powers as a manifestation of molecular motion, then we could possibly attribute his sister's force fields as a similar form of molecular control that manifested differently.
* Pyro couldn't fly. Granted, he couldn't generate his own flames...but he certainly had complete manipulation of fire.
** No, but he can make fire form solid objects, something it shouldn't be able to do. So his power is clearly more than just reshaping flames. He just lacks the imagination to use his power for flight.
* Synch from ComicBook/GenerationX should prove as to how smarts form how energy powers manifest since he could use his team-mate Chamber's powers to fly?
* So what you're saying is that telekinesis and pyrokinesis are closely related? Makes sense: the former is moving larger objects, the latter moving them at a molecular level - they're essentially the same power, the difference is one of scale. It also neatly accounts for Pyro's ability to make 'solid fire' objects.

[[WMG: The Dark Reign Arc is to show fans what it would look like if a real Supervillain was in charge of Registration.]]
* Certainly explains how a low level guy like Osborn got that kind of power.
* This troper assumes it's an AuthorsSavingThrow for ComicBook/CivilWar to allow Marvel to claim that, notwithstanding the WordOfGod that readers were supposed to support the pro-reg side, this had always been planned from day one and that Civil War, Secret Invasion and Dark Reign, taken together, were intended to be a parable about why you shouldn't allow the government too much power, even when notionally "good" people (who will merely throw you into an extra-dimensional concentration camp without charges) are in power because less scrupulous men may follow them and abuse that power.

[[WMG: The Marvel universe as it is now is another alternate reality forged by Scarlet Witch.]]
Since her friends rejected the perfect Utopian world where they all have the life that they always wanted, she came to the same conclusion that the machine of Film/TheMatrix came to: humans (and mutants, aliens, etc.) define reality by suffering and pain. So she created a universe where everyone suffers as much as possible. This explains ''Secret War'', ''Civil War'', ''Annihlation'', ''Planet Hulk'', ''World War Hulk'', ''ComicBook/OneMoreDay'', ''Secret Invaison'' and ''Dark Reign'': these events only propogated more suffering.

Because Wolverine didn't have a loophole desire, he can see past the illusion. No one is currently aware of this with the possible exception of the Watcher; but he, being the Watcher, is not allowed to interfere.

The fact that Marvel doesn't take that AuthorsSavingThrow and run with it is all the proof I need that there's no God. [[GodIsEvil Then again...]]

[[WMG: The 616 Earth is descended from the [[Series/BattlestarGalactica2003 The 12 Colonies Of Kobol]] ]]
Both populations share a marked lack of survival instinct and an odd willingness to turn on those who've saved their asses time and time again.

[[WMG: Comicbook/HowardTheDuck will be [[RetCon Retconned]] into originating from the ComicBook/DisneyDucksComicUniverse]]
Obvious, what with Creator/{{Disney}} buying up {{Creator/Marvel}}.
* That alone might make the whole thing worthwhile.
* I think that Disney and Marvel may do a Howard the duck and Donald the duck. Why, you may ask? Because it be awesome! and plausible! I though of it awhile ago.

[[WMG: The Celestials in Earth X were planning the [[Anime/NeonGenesisEvangelion Instrumentality]].]]
They were trying to make people all alike, with no identity and no will, becoming basically all the same. Sounds familiar?

[[WMG: Bruce Banner wasn't really researching Gamma Rays]]
That was a cover-up - after all, there's nothing [[ILoveNuclearPower special]] about them. His real subject of research was ''[[Manga/GetterRobo Getter Rays]]'', a green energy of potentially limitless power which embodies [[EvolutionaryLevels evolution]] and can cause things to shift between different forms or regenerate, but tends to drive its users into berserk rages.

[[WMG: [[ComicBook/AmalgamUniverse Access]] is [[ComicBook/TheNewUniverse Star Brand]]]]
One of the side effects of Star Brands's [[NiceJobBreakingItHero messing]] with [[TimeyWimeyBall time and causality]] is that an AlternateReality version of his was spawned in a state of reverberation between the Marvel and DC Universes. Additionaly, that reality shakeup (the White Event) woke up the Brothers and made them aware of each other.

[[WMG: Bruce Banner is a mutant, whose power is to absorb gamma rays for strength.]]
As are Doc Samson and a few others. That's why most people die when exposed, but a few live and are empowered.
* Confirmed. See the Marvel Database page for [[http://marvel.wikia.com/Gamma_Mutants Gamm Mutants]]: ''"Gamma mutants are usually the result of exposure of gamma radiation to individuals who possess the "gamma" gene, which allows them to convert gamma radiation into a mutagenic change. In some cases, the change is permanent. In others, the change can occur when desired. The mutation is usually indicated by green coloration."''
* And it was also confirmed (I think...) that Bruce inherited the Gamma gene due to his father constantly being exposed to radiation at work before conceiving Bruce.

[[WMG:The Watcher gave the Fantastic Four their powers.]]
Unshielded cosmic rays during a solar storm would, in fact, give you radiation sickness and probably cancer. Uatu, who can see through time as well as space, knew the FF would provide him with plenty of observable conflict if they had powers, so he made sure the crew's broken DNA molecules [[MagicGenetics fit themselves back together in particular ways]]. He may even have given all the other characters in the MU powers, just for the lulz. His oath of noninterference is a lie-- he's just bored and likes to watch people do crazy things. Earth 616 is his RealityTV and Website/YouTube.
* SO what about the U-foes or alternate universe FFs.
* We've encountered other members of the Watcher race, and they also have a similar code and oath of non-interference. In fact, they've remarked that Uatu is, by Watcher standards, misbehaving, delinquent and too emotionally involved.

[[WMG: The Void's corruption has been responsible for many recent earth-bound events, including ComicBook/CivilWar, ComicBook/OneMoreDay, and ComicBook/DarkReign, all leading up to Siege.]]

Whatever the Void appears to be right now as of Siege #3[[spoiler: (a black-red figure with scorpion legs of red energy coming out of his back)]], it appears to be a darkness embodied. I'm not sure since when Siege was set up from, but ever since Sentry showed up, we've gotten the above mentioned events, and the heroes have slowly been losing against the villains. We know Sentry's able to use telepathy to mind-wipe the entire world, so maybe it's possible that he's been influencing the entire Marvel Universe without anyone knowing the wiser, in preparation for his final strike against the world.

[[WMG: Characters "revived" during ComicBook/HouseOfM have no soul, resulting in the events of ComicBook/CivilWar, ComicBook/OneMoreDay, and the associated CharacterDerailment.]]
In ComicBook/HouseOfM, the authors introduce [[TheScrappy Layla Miller]], a young girl who is able to make characters remember that they are in fact part of a CosmicRetcon by Scarlet Witch. After the event, she disappears for a bit before reappearing in X-Factor, where it is eventually revealed that she has the power to bring things back to life, only without a soul. Now, if you'll pardon a bit of WildMassGuessing, here's where the brilliance kicks in: everyone in ComicBook/HouseOfM was dead except for the Scarlet Witch, who had killed everyone. Layla brought the people back to life, and they lost their souls in the process. In ComicBook/HouseOfM, Layla does her magic on, among other heroes Tony Stark. However, they specifically do NOT revive Captain America. Cut to a bit later, you've got a [[ComicBook/CivilWar certain other crossover event]] going on where a potentially soulless Tony Stark is heading the pro-Registration side (widely disfavored by the writers), while Captain America heads the anti-Registration side. This doesn't entirely account for where other heroes end up standing, but it DOES justify some of the CharacterDerailment they put Iron Man through. Tropers/RomancerBruce
* Also, check out some of the other characters that were restored by Layla. You've got Spider-man, who sells his marriage (but not his soul) to Mephisto in ComicBook/OneMoreDay. You've got Cyclops, who starts X-Force, a black ops team that goes against the peaceful co-existence that the X-Men have gone for in the past. You've got Emma Frost, who uses a DeadlyGame to select students who will have continued education. You've got Doctor Strange, who starts using darker magic. Basically all of the characters who had their memories restored by Layla have been subject to some sort of derailment since House of M.

[[WMG:The Sentry didn't exist in the Silver Age until he retconned himself in]]
The official story is that the Sentry did exist as a Silver Age character, but somehow managed to mind-wipe everyone to forget about him. But if that's the case, how come the stories still turn out the same without him in them? His insertions are done very clumsily, along the lines of Mary Sue fanfic. That's because he did them himself. We've seen that a sufficiently powerful reality warper (Wanda) can change not only the present but also the past history of the Marvel Universe, so that everything was always the way that person thinks it should have been. Bob Reynolds is just a loser with delusions of grandeur... and one hell of a mutant superpower that lets him force the entire world to live out those delusions with him.
** with this wmg is true then he wouldn't be a loser he would be the most powerful man on earth who limits his power slightly

[[WMG: The constant resurrections is causing everyone else to go crazy.]]

People in the Marvel Universe see people dying and then coming back. As a result, they slowly lose the ability to grieve since they are never sure if their loved ones will come come and they can't go on. It's like if a person goes missing, their loved ones can't grieve properly until they know for sure that person is dead. But this is worst since that person really is dead and when they come back, they throw everything in a loop. So, people lose fear of death and can't truly move on after death.

[[WMG: Joe Quesada had a crush on a redhead in high school, and she broke his heart.]]

This explains why Marvel's top red-heads have been all but destroyed in recent years. Look at the list. Jean Grey; dead. Rachel Grey; lost in space with no writers interested in bringing her back. Scarlet Witch; went crazy, responsible for Decimation, generally reviled by the mutant community. Mary Jane Watson; marriage undone by Mephisto, all that character development she underwent since the mid-eighties being reversed in a matter of weeks. Conclusion; Joe Quesada has a pathological hatred of redheads and is taking it out on the redheads of the MU!

[[WMG: Civil War was waged entirely by Skrulls and ComicBook/CaptainAmerica.]]
[[CharacterDerailment Self]] [[KarmaHoudini Explanatory]]. The reason no one ever actually ''mentions'' that the Skrulls, not them, did all that stuff, used to be misplaced guilt over Cap's lone sacrifice. They've still kept it up because Cap is embarrassed that he didn't realize they were Skrulls, so everyone decided to LetUsNeverSpeakOfThisAgain.

[[WMG: All event comics are Franklin Richards' fault.]]
First conceived of on [[http://scans-daily.dreamwidth.org/2727071.html this]] scans_daily thread. Basically, every time Franklin wonders about something, bizarre changes to the status quo happen to reflect his thoughts, regardless of characterization, history, or logic. Ex, if Franklin wonders "What if the bad guys won?" BAM. Siege. "Nah, I don't like the bad guys winning." BAM. Age of Heroes. "Why are mutants treated like a minority?" BAM. House of M. "[[IronMan Uncle Tony]] and [[ComicBook/CaptainAmerica Uncle Steve]] are really close. What if they fight?" BAM. Civil War. "I really wish [[SpiderMan Uncle Peter]] had more time to spend with me." BAM. ComicBook/OneMoreDay.
** Perfect AuthorsSavingThrow, because you can run with it forever without totally handwaving away the events. "The Hulk almost killed Uncle Ben! I hate him!" BAM. Planet Hulk. "The ComicBook/FantasticFour are ''so'' much cooler than ComicBook/TheAvengers!" BAM. Avengers Disassembled. "Why does everyone hate superheroes? Do they prefer supervillains or something?" BAM. Dark Reign. And his confusion over everyone flipping out like this all the time? "Are these guys all Skrulls, Daddy?" BAM. Secret Invasion.

[[WMG: The silver age isn't 616 canon]]
The 616 univererse split off after the iconic event that marked the start of the DarkerAndEdgier [[UsefulNotes/TheBronzeAgeOfComicBooks Bronze Age]] - Gwen Stacey's death. The more simplistic, black and white characterization of early heroes and villains is never brought up because they are different characters. This also explains why pre-[[Creator/ChrisClaremont Claremont]] ComicBook/{{Magneto}} went from UsefulNotes/AdolfHitler to Holocaust survivor. Squirell Girl and other joke characters are in the fun, silly silver age universe, which is why mainstream super teams don't call on her to save the world more often. SelfDemonstrating/{{Deadpool}} can enter and exit both universes at will, because he has NoFourthWall.
* And its designated name is Earth-661, similar to how [[ComicBook/UltimateMarvel another mainstream universe]] has a twist on the 616 name(Earth-1610 in that case). Golden age stories are set on Earth-166.

[[WMG: Xavier's dream will never happen]]
Because if there was peace between humans and mutants there would be no need for superheroes or villains and therefore there would be no more stories about the marvel universe.
* Why would that be true? There would still be plenty heroes and villains whose motivations aren't based off human-mutant tension. Of course, it would mean the ComicBook/XMen wouldn't need to exist anymore, so this peace could only happen in the [[ComicBookTime ever-shifting future]] of Earth-616.
** I agree. The human-mutant thing is an analogy for tensions between races, but even if all tensions between the races disappeared, there would still be crime - not to mention plenty of other sources of tension (religious, economic, political, insanity - all the same ones as in our world). And this being the Marvel Universe, there'd also be aliens invading, Mephisto corrupting, Thor and Loki battling down the length of eternity, and all the rest.
* I always thought it would be nice if they did a story set in the near-future where mutants were at least well on their way to being fully accepted.

[[WMG: Creator/StanLee really is [[{{God}} the One Above All.]] ]]
Or vice versa. Stan Lee may just be a form He takes in our dimension. It may explain how Stan Lee is such a CoolOldGuy and shows no signs of stopping despite reaching 90.

[[WMG: Maria Hill tried to arrest Cap on the direct orders of Nick Fury Senior]]
Nick knows the easiest way to destroy the superhuman community's effectiveness is to have them all under one control. It needs rogues, unregistered wild cards, in his opinion, people outside the loop that won't be chipped/spelled all at once. The collateral damage he swallows under the need to prevent many scenarios of complete takeover. Seeing the SRA as bad news in the long run, he told Hill to make damned sure Cap was against it, this by openly trying to arrest him before the act was even truly in effect.

[[WMG: The electromagnetic spectrum works differently in the Marvel universe]]
It would explain why gamma radiation is InNameOnly and Magneto's use of HollywoodMagnetism / SelectiveMagnetism

[[WMG: ComicBook/SquirrelGirl, ComicBook/{{Deadpool}}, ComicBook/SheHulk, and Forbush Man will unite to save Marvel from its turning DarkerAndEdgier once and for all]]
SG will decide that it's finally time to do something about it, Deadpool because he considers the fact that [[ComicBook/OneMoreDay Spidey's deal with Mephisto]] prevented ComicBook/SpiderGirl from existing as technically harming a child ([[BerserkButton the one thing he does not tolerate]]), Shulkie because A) this means nobody will ever [[PlanetHulk launch her cousin into space]] again and B) the reason she doesn't break the fourth wall anymore is because the writers made her forget that she could (which she is ''not'' happy about), and Forbush Man because he's tired of watching the world he used to love deteriorate around him. This may even lead to some character development (Wade and Doreen going from SitcomArchNemesis to VitriolicBestBuds, or at least FriendlyEnemy, and Forbush Man [[CharacterCheck going back to his old heroic self]])
* Even better: they are all summoned by Creator/StanLee himself, who claims they are the "chosen four".
-->'''Stan:''' I always thought the prophecy was talking about the ''Fantastic'' Four. I guess even I can be wrong. And it wasn't [[Comicbook/SpiderMan the]] [[Comicbook/{{Wolverine}} sec]][[Comicbook/TheIncredibleHulk ond]] [[Comicbook/GhostRider one]] either.

[[WMG: Theories on the identity of Scarlet Witch's and Quicksilver's new father.]]
* The High Evolutionary
* Maximus the Mad

[[WMG: The DarkerAndEdgier trend of the last decade (i.e. everything from ''ComicBook/CivilWar'' onward) has been the machinations of ComicBook/{{Onslaught}}]]
Here's the theory: at the end of the ''Onslaught'' saga, his physical body has been destroyed, leaving a sentient "mass" of psionic energy. The heroes dive into that energy form in order to contain it and give the remaining heroes ([[ComicBook/XMen all of the X-Title characters]]) [[HeroicSacrifice a means to destroy it]]. Onslaught, in his desperation, would have reached out for an escape and found the ultimate bolthole for a psychic energy being: the Gamesmaster (an omnipath who is constantly aware of every mind on Earth[[note]]And who was an established character in the Marvel Universe well before this point[[/note]]). As [[ComicBook/FantasticFour Reed Richards]] had deduced, being absorbed into a mutant body empowers Onslaught's psionic essence, enabling him to dominate the Gamesmaster and access his powers. From this perfect vantage point, he begins subtly influencing heroes and villains within the Marvel Universe to unconsciously create a bleaker outlook on the world, with the goal of wearing down their idealism until the ones who aren't trying to violently "euthanize" humanity are [[HeroicBSOD too broken]] or [[DarknessInducedAudienceApathy too worn out]] to care.

[[WMG: The reason some heroes and villains don't sell their tech.]]
Ego. They want to feel unique and special. They enjoy being gods. Imagine in real life you created a gadget that can make you fly like Superman. If you tell people how it works, or sell it, you'll have hundreds of flying people in your city. You will no longer be "super". Think of it like this...if you were the only guy on the planet with a cellphone, you would be considered the cool guy in town.