[[WMG: The Character Chris Morris Plays during the opening monologue is Satan.]]
The opening of the show welcomes a person to hell, usually someone who would be there according to the traditional view of hell, like someone who was "born dead through your own arse" or "arrested for copying dogs" In hell they are presented with a torturous version of the life they previously knew (obvious example being the man who wakes up and finds he is just a head and a spinal column).

Book.

[[WMG: Don's build is an Alpha of Mogworld.]]
From the way Don is so obsessed with his build, you would think someone's life depended on it. If you remember that the NPC's in Mogworld are self aware it makes sense why Don is so obsessed with it. If it's destroyed, countless self aware AI's would die. It would be the virtual equivalent of a Hiroshima bomb. Don might be a grumpy cynic, but he's not letting that happen if he can help it. He doesn't tell the others this because he thinks they're too stupid to understand the concept of sapient Artificial Intelligence.