->''"It's a game, about a guy making a game, who is in a game, but is also making a game, and his marketing campaign is like a game, and that's about a game, in a game, but also outside the game, where he is making a game, about him making a game, which is about the game industry, and you play other games. In the game."''
-->-- Inanimate ([=TIGsource=] forum)

"What is 'bob's game?'"

Short answer: An VideoGame/EarthBound[[BlatantLies -style]] {{RPG}} developed by one man, Robert Pelloni.

Long answer: It's actually three "games":

# The aforementioned indie RPG.
# A competitive puzzle game ''inside'' the RPG, which is ''also'' called "bob's game," and is developed by Bob's in-game alter ego, "bob." Are you confused yet?
# The "viral marketing" campaign for both "bob's games," which is called...you guessed it..."[[http://www.bobsgame.com bob's game.]]"

Since almost nothing is known about the video game yet, this article will focus mainly on the viral ad.
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!!Tropes from "bob's game" (the RPG) include:

* AffectionateParody: [[VideoGame/{{Tetris}} Tetrid]], [[VideoGame/{{Pong}} Ping]], and [[Franchise/SuperMarioBros Ramio]].
* AuthorStandIn: One of the main characters is a self-taught developer named "bob." [[DoesThisRemindYouOfAnything Sound familiar?]] Don't worry, it's not what you're thinking...
** MarySue: [[SubvertedTrope Subverted]] in that "bob" is actually a ''delusional, egotistical maniac'' who also happens to be the game's BigBad.
* BeatThemAtTheirOwnGame: The final boss fight against "bob" involves doing this. In the most literal sense possible.
* FetchQuest: The very first quest you get in the game.
* NintendoHard: Tetrid is insanely difficult.
** Ping. DEAR LORD, Ping.
* {{Pun}}: Bob seems to ''really enjoy this.'' The main character is called "Yuu" and his portable game system is called the "Gantendo BS", for starters.
* TeenGenius: Yuu's little brother, and he's only six!
* VaporWare: Dammit, Tim.
** Not so fast! After ''literally years'', [[http://www.youtube.com/watch?v=7QD9Lo78yH8 it looks like Bob's finally starting up the viral campaign again.]] (Whether or not this will result in an actual, playable game remains to be seen.)

Tropes from www.bobsgame.com include:

* AliensSpeakingEnglish: Subverted. They use telepathy.
* ArcWords: "What is 'bob's game?'"
** '''''REGGIE!'''''
* BrainwashedAndCrazy: Bob ends up like this.
* {{Determinator}}: Bob. ''Both of them.''
* LoveMakesYouCrazy: Love ''of Nintendo'', no less!
* MadArtist: "bob," although he's less homicidal than most examples.
* MindScrew: To the point where Bob's reveal that the whole thing was a viral ad was [[spoiler: just another plot twist in the viral ad. He was brainwashed to say it was a viral ad by aliens.]]
* PoesLaw: The viral ad pissed so many people off that many [[HateDumb insist that the real Bob is just like Viral!Bob]].
* RoomFullOfCrazy: "bob's" [[strike: office]] ''TOP SECRET CLASSIFIED UNDERGROUND FORTRESS!'' No "writing on the wall," per se, but he ''does'' have that LED counter...
* SmallNameBigEgo: Viral!Bob is the embodiment of this. [[PoesLaw To the point that some people refuse to listen to the fact that it was]] ViralMarketing. [[spoiler: Maybe it wasn't actually viral marketing...]]
** Either way, Bob's behavior, including the lengths he is willing to go to in a bid for attention and his attitude toward people who don't find his "viral marketing" amusing, does not reflect terribly well on himself.
* StealthParody: Is Bob mocking egotistical indie game developers? [[PoesLaw Or is he one of them?]]
* ViralMarketing: [[spoiler: Or so he claims.]]
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[[MadnessMantra Or so he]]- @@ *BZZT* @@

@@ Thank Yuu for playing Bob's Game. @@