StarfishAliens aside, everything can be a cute girl.

[[http://en.wikipedia.org/wiki/Lolita_fashion Lolita fashion]] is a style of fashion originating from [[WidgetSeries Japan]], characterized by [[PimpedOutDress puffy skirts, frills, loads of accessories, large ribbons]] and a huge emphasis on keeping a cute, innocent, elegant, Victorian doll-like appearance. There may be FairyTale elements thrown in for good measure (though not always). [[OfCorsetsSexy Corsets]] and gowns are sometimes worn as well.

Lolita fashion is a subculture with rather obscure origins. The origin of the meaning is complex and remains unclear, but it is likely that the movement started in the late 1970s and 1980s in the streets of Japan, which is to say Lolita fashion wasn't started by a certain designer or shop but by the people. It almost coincided with the formation of other fashion subcultures such as VisualKei, though it didn't gain much attention until the 1990s, due to the ever-increasing popularity of the style among VisualKei artists, one of the most notable being Mana of Music/MaliceMizer, who [[TropeNamer coined the term]] "ElegantGothicLolita" to describe his own line of fashion merchandise. Other styles soon became popular, and the subculture soon spread to Tokyo where it became popular among the Japanese youth. Eventually, Lolita fashion would gain worldwide popularity and become popular in [[PeripheryDemographic scenes outside Japan]].

The Lolita subculture has always been a [[AlwaysFemale female-dominated]] scene, but in recent years, crossovers with the VisualKei scene has made it fairly popular among men as well, with a few male artists and fans (known as "Brolitas") [[WholesomeCrossdresser adopting the style]].

The fashion has a complex nature, and there are rules as to what can be called Lolita. Outfit ("coordinate") and accessory choices range from subtle to extreme, and other aesthetics can be thrown in and made to work with the basics of the style, as long as it sticks to being (mostly) cute and feminine. With that said, Lolita fashion can be divided into many subsets, the most common being:

* ElegantGothicLolita: or simply "[[{{Goth}} Gothic]] Lolita" is the most established and well-known of all the Lolita styles, to the point where all other styles of Lolita are sometimes mistakenly referred to as [[BrandNameTakeover "Elegant Gothic Lolita"]], [[FandomBerserkButton much to the disdain of some]]. As the name suggests, it fuses Gothic and Lolita together: puffy, [[PimpedOutDress pimped-out dresses]], loads of accessories, ribbons, [[{{Goth}} mostly black, plenty of crosses, religious motifs, veils]] and [[OurVampiresAreDifferent vampire overtones]]. The hair may be [[YouGottaHaveBlueHair dyed]] and in OjouRinglets, though, as with {{Goth}}, any hairstyles in black are pretty common. The style [[GenrePopularizer was made popular and the name coined]] by Mana of Malice Mizer (see above) with his own brand of clothing and is usually worn by many VisualKei artists as well as fans.
** Brands that specialize in Gothic Lolita include: Moi-Meme-Moitie, Antique Beast, Atelier Boz, Atelier Pierrot, Alice and the Pirates and Baby the Stars Shine Bright carry some Gothic as well.
* Sweet Lolita: also called "Ama Lolita" or "[=AmaLoli=]", characterized by brighter, more colorful aesthetics, focusing more on the cute than elegant. Fairy Tale themes are very common; sweets, pastries, toys, flowers, fruits and cute animals are commonly used themes as well. Coordinates tend to be [[CostumePorn colorful and highly intricate]], and bright colors such as pink, pastel yellow, white, sax blue, pale yellow, lavender and red have become the norm. If that wasn't enough for you there is Over-the-Top (OTT) Sweet Lolita which takes it to a whole new level, known for [[AnimeHair very fancy]], [[YouGottaHaveBlueHair very colorful hair,]] dresses with energetic pastel prints, coordinates consisting of nearly the entire pastel rainbow, and elements of Decora in accessorizing, creating an image of extreme childlikeness.

** Brands that specialize in Sweet Lolita include: Angelic Pretty, Baby the Stars Shine Bright and Metamorphose
* Classic Lolita: arguably the "parent" style where the other styles draw inspiration from. It is a mature and modest style that draws heavily from Rococo and Victorian-era clothing. The stylings are between the Gothic and Sweet styles, with more emphasis on creating a natural-looking appearance: it is DarkerAndEdgier (though usually just more mature and elegant) than Sweet Lolita, but LighterAndSofter than Gothic Lolita. Coordinates are usually exquisite and more grownup-looking than in other styles, with A-line skirts, corsets, muted colors and classy fabrics like florals adding to the look. Accessories are kept to a minimum, but the NiceHat is fairly common, as well as very beautiful, intricate jewelry. Music/KanonWakeshima is this.
** Although more commonly associated with understated elegance and considered the more subtle styles, Classic Lolita does have an Over-The-Top element, becoming extreme opulence with large bonnets, and overload of accessories like pearls, cameos and roses, and skirts layered over skirts, some of which are at ankle-length.
** Brands that specialize in Classic Lolita include: Innocent World, Mary Magdalene, Victorian Maiden and Juliette et Justine. Check Triple Fortune for examples of opulent OTT Classic Lolita.

Gothic, Sweet, and Classic are often considered [[RuleOfThree "the big three"]], as they are the most commonly worn and well-known styles. There are many other defined styles, including:

* Punk Lolita: Defined by less emphasis on the Lolita image and more on [[DarkerAndEdgier darker, punkier]] styles. It draws heavily from punk fashion (HeavyMetal fashion is fairly popular as well), but stays true to the Lolita silhouette (though not always). The image is usually stripped-down and very difficult to achieve, and is usually characterized by blouses, band shirts, jackets and skirts instead of dresses. Boots are worn instead of Mary Janes or platform shoes. [[HellBentForLeather Leather]] accessories are very common, [[TooManyBelts sometimes used in excess]]. [[{{Zipperiffic}} Zippers are also used as decorative accents]] and a typical Punk Lolita coordinate will involve plaid. Punk Lolita usually features AnimeHair in [[ImprobableHairstyle one]] [[DelinquentHair form]] [[SpikyHair or]] [[MegaTwintails another]], and styles start looking a bit more like VisualKei than Lolita. Less-flashy Punk Lolita styles resemble {{Emo}} or PerkyGoth styles to some extent. While not a Lolita designer, Vivienne Westwood [[GermansLoveDavidHasselhoff is very popular in this scene]] for her Japanese punk fashion collections.
** Punk Lolita used to be very popular in the beginnings of Lolita fashion, but it has now diminished in popularity, with Sweet Lolita taking the center stage.
** Brands that specialize in Punk Lolita include: Putumayo
* Shiro Lolita: Lolita all in white. White wigs can be worn to match with the white fabrics, but natural colored hair and wigs are more common. Many outfits showcase a wedding theme, complete with kid gloves and veils. Common with Guro Lolita at times due to the typical "broken-bloodsplattered-doll-all-in-white" look.
** Shiro Lolita is often considered simply a color scheme and not a proper sub-style at all.
* Kuro Lolita: Lolita all in black. Hair is can be dyed black or black wigs can be worn to match the clothing, but other neutral hair colors are also common. Many outfits showcase a funeral theme. Usually crosses over with Gothic Lolita, which generates a lot of confusion for the average person, considering how stylistically similar the two subsets are already.
** Like Shiro Lolita, Kuro Lolita is often considered simply a color scheme rather than a true sub-style.
* Hime Lolita: What happens when Franchise/DisneyPrincess meets Lolita fashion with influences from Hime Gyaru. The Hime Lolita style focuses on achieving a very extravagant, high-end, wealthy noble/princess look. Outfits are usually very colorful, embellished with gold thread, regal patterns and plenty of gems and sparkles. Accessories associated with royalty and nobility, such as crowns, tiaras, scepters and robes are used frequently. The style is quite rare, due to the cost involved and the complexity associated with the style. Hizaki of Music/{{Versailles}} is well-known for this.
** Baby the Stars Shine Bright puts out some extremely luxurious and elegant dresses for this, and Triple Fortune does too.
* Wa Lolita: Characterized by an emphasis on traditional Japanese styles. Dresses resemble kimonos with long kimono sleeves and puffy bottoms, and traditional footwear like geta are worn instead of doll shoes. The overall style bears some resemblance to ''VideoGame/{{Touhou}}'' characters. Generally quite rare and unpopular, due to the possibility of looking like a hot mess when you wear it being pretty high. Metamorphose occasionally releases Wa Lolita dresses.
** Qi Lolita: Similar to Wa Lolita, but uses Chinese clothing and accessories in place of Japanese. The outfit is usually a qipao modified to accommodate a petticoat, and bun-covers as hair accessories. Kasen Ibaraki and Hong Meiling from ''VideoGame/{{Touhou}}'' showcase this style. Also quite rare and such dresses are more commonly produced by independent online shops on Taobao (Chinese Ebay, which explains a lot)
* Ero Lolita: ExactlyWhatItSaysOnTheTin. It focuses on a HotterAndSexier image while retaining the modesty of Lolita. Common garments include thigh-high stockings, garter belts, [[HellBentForLeather leather]], [[OfCorsetsSexy corsets]], bustiers and shorter skirts. Can sometimes have TooManyBelts. A rather controversial subset, as making use of revealing attire while trying to maintain a modest appearance means that things can go [[SexyWhateverOutfit horribly wrong,]] and most Ero Lolita outfits are subject to debate by the Lolita community whether or not they can ''[[NoTrueScotsman actually]]'' be considered lolita. Ero Lolita is also a rare sub-style among lolitas, due to aforementioned controversy and difficulty in pulling it off well. miko of Music/ExistTrace and Creator/YuiItsuki of Music/YouseiTeikoku often wear attire that can be described as this.
* {{Guro}} Lolita: The subset of Lolita that [[MoralGuardians concerned parents]] [[HateDumb hate]]; it is BloodierAndGorier than other Lolita styles, and also the [[DarkerAndEdgier darkest, most extreme]] style of them all. The style follows the basic Lolita silhouette, but focuses on a "broken doll" image and features a ''whole lot'' of {{Gorn}}, complete with distressed fabrics (white being a favorite color, as it contrasts well with red), torn-up clothes, bandages, messy hair, heavy makeup and fake blood. Slasher film-inspired elements such as fake wounds, slit wrists, bloody weapon props and corpse paint are very popular. The style takes cues from {{Emo}} at times, and might come across as being [[{{Wangst}} wangsty]], but does not promote self-harm. A lot of Guro Lolis base their style off medical themes and [[OurZombiesAreDifferent zombies]]. [[NotSafeForWork Generally not an everyday style]] for Lolitas and usually reserved for certain occasions.
* Sailor Lolita: The Sailor Lolita look incorporates a nautical or schoolgirl theme, and may include sailor collars, ties, hats, nautical stripes, pleats and such. Outfits tend to start looking like Lolita versions of Japanese school uniforms. Sailor Lolita is actually quite common (albeit seasonal); brands like Angelic Pretty, Baby the Stars Shine Bright, Metamorphose, Innocent World and Victorian Maiden usually release Sailor Lolita collections in the summer.
** Pirate Lolita: A subset of Sailor Lolita that is more heavily based on pirate themes. Usually incorporates elaborate, pirate-style outfits [[InTheStyleOf à la]] ''Franchise/PiratesOfTheCaribbean'', complete with [[EyepatchOfPower eyepatches]], [[TooManyBelts plenty of belts]], [[HellBentForLeather leather]], treasure chest-styled bags, ruffly blouses with jabots and [[OrnamentalWeapon sword/gun props]]. The look isn't complete without tons of jewelry or an elaborately feathered tricorn hat. Mostly [[TropeCodifier popularized]] and supplied by [[CaptainObvious Alice and the Pirates.]]
* Casual Lolita: A more toned-down, contemporary version of Lolita fashion, usually worn when Lolitas need a break from too much frills or in their mundane life when they either can't or don't feel like dressing up. The image is stripped down to include nothing more than the basics, with only a few touches of more elaborate Lolita styles. Motifs are kept to a minimum, and designs usually draw inspiration from contemporary styles of clothing with the use of cardigans, hoodies and smaller headbows or hats like berets. Though the aesthetics are simple, it treads a very fine line between casual and Lolita, thus there can be certain issues in pulling it off. In general, the key to remaining Lolita in donning Casual Lolita would be to definitely include the silhouette of the puffy skirt.
** Casual Lolita is usually not considered a proper substyle because it is just the toning down of other styles. So one can have Casual Classic Lolita, Casual Sweet, etc.
* Ouji/Boystyle: Sometimes referred to as "kodona", this is the SpearCounterpart of Lolita fashion. The style aims to look like a young anime boy and includes blouses, shirts, puffy shorts, knee-high socks, male anime character or host hairstyles, [[NiceHat top hats]] and leather shoes. . Though primarily targeted for boys, [[MisaimedFandom many girls also choose the style]]. Jyou and Omi of Music/ExistTrace showcase this. Alice and the Pirates is quite handy for frequent releases of this style.
** Elegant Gothic Aristocrat: Arguably the [[DarkerAndEdgier darker]], more badass version of Boystyle and Lolita. The style focuses on awesomeness and elegance. Expect to see the various forms of badass clothing (BadassCape, BadassLongcoat, BadassLongRobe, etc...) being worn by someone somewhere in the sub-scene. Also expect to see [[NiceHat cool headgear]] being worn. If headgear aren't worn, expect to see EightiesHair and other full-looking hairstyles. The style usually bears a resemblance to Edwardian, classic gangster, or Mafia fashion styles in its least impressive form, and royal fashion in its most extreme. Crosses over with VisualKei. As an androgynous style, it caters to both men and women, and Aristocrat outfits can be worn by both sexes. Music/{{Versailles}} is this. {{Gackt}} used to be and still has elements of this. Moi-Meme-Moitie is an example of a brand that regularly has EGA clothes.

A comprehensive list and description of the most prominent sub-styles of lolita fashion can be found somewhere else. The link that used to be here was dangerous.
As with other alternative fashions, there are numerous exceptions. Lolita styles often cross over with other Lolita styles and draw influences from other styles (Steampunk, Goth - usually Romantic, Dolly Kei, Fairy Kei, Hime Gyaru, Mori Girl, etc.)

Occasionally overlaps with VisualKei. Can also overlap with FairytaleWeddingDress, ImpracticallyFancyOutfit, and ParasolOfPrettiness. See also CostumePorn, AwesomeAnachronisticApparel, GracefulLadiesLikePurple, and other related tropes. Has absolutely NOTHING to do with the infamous novel of the same name ([[FandomBerserkButton even the mere mention of it would incite outrage among members of the subculture]]). Has their own dedicated magazine, the quarterly published ''Gothic and Lolita Bible".

Notable Lolita fashion labels:

* Moi-même-Moitié: [[Music/MaliceMizer Mana]]'s fashion label, founded in 1999. Popularized the ElegantGothicLolita and Elegant Gothic Aristocrat styles. The label sells clothes, bags, accessories and other merch.
* Angelic Pretty: a fashion company created in 1979, and specializing in Sweet Lolita clothing known for their bright, highly-sought after designer printed dresses, and more general cuteness than elegance. Generally accepted to have started OTT Sweet Lolita.
* Baby, the Stars Shine Bright: created in 1988, focusing on Sweet Lolita although its general aesthetic of lacy elegance allows some of their dresses to fit into other styles like Classic and Gothic Lolita. Its sister brand Alice and the Pirates was created in 2004 with a darker, more Gothic spin, and [[ExactlyWhatItSaysOnTheTin produces a lot of clothes for Pirate Lolita.]] Baby, the Stars Shine Bright is the brand featured in ''the'' Lolita movie, ''LightNovel/KamikazeGirls''.
* h.NAOTO: a fashion designer specializing in Punk and Gothic Lolita. He has designed Lolita outfits for [[Music/{{Evanescence}} Amy Lee]] as well as for {{Gackt}}, Hangry and Angry, Music/PsychoLeCemu and more.

Media inspired by, [[LampshadeHanging making]] [[InvokedTrope references]] to, or showcasing Lolita Fashion (although the accuracy of the portrayal of the fashion is debatable):


[[folder: Anime and Manga ]]

* Most TurnOfTheMillennium anime in general, especially MagicalGirlfriend, MagicalGirl, {{Iyashikei}}, [[ShonenDemographic shonen]] and most [[ShoujoDemographic shoujo]] series, feature characters who dress up in Lolita clothing (most often, ElegantGothicLolita clothing) as a form of eye candy for {{otaku}} who are part of the PeripheryDemographic, which is often wrongly viewed by outsiders as fans of "{{Lolicon|andShotacon}}" (and which is not welcome for discussion here).
** That said, with the [[BerserkButton sheer amount]] of [[{{Hatedom}} hate]] targeted at LoliconAndShotacon, many anime and manga creators take care to develop characters that would not imply anything of an erotic nature and instead would appeal more to, let's say, VisualKei fans, {{Goth}}s or the ShoujoDemographic, leading to more true-to-life depictions of lolis. For more specific examples, the ElegantGothicLolita has a list of them.
* Of special mention is the manga/anime Manga/RozenMaiden, whose plot centers on life-size Victorian dolls showcasing the various styles of Lolita Fashion turned UpToEleven.
** Suigintou is among the most easily recognizable for wearing the ElegantGothicLolita style.
** Souseiseki has roughly the same palette as Suigintou, but dresses up in the Boystyle (ouji/kodona) style.
** Suiseiseki is a Classic Lolita/Aristocrat, [[MemeticMutation desu]].
** All of the dolls could be seen as different types of lolita in general. Hinaichigo is a Sweet Lolita, Kirakishou is a Classic Lolita (or a slightly more refined Sweet Lolita, take it either way), Shinku is an Aristocrat, and Kanaria is more like a mix of Classic Lolita and Elegant Gothic Aristocrat.
* Anna Kushina of ''Anime/{{K}}'' is an example of lolita fashion done well.


[[folder: Music ]]

* GothicMetal and SymphonicMetal artists in general dress up in extravagant outfits that serve as a reflection of their fantasy-based themes. Commonly used styles are ElegantGothicLolita, Hime Lolita and Classic Lolita for women, and Boystyle/Aristocrat for men.
** Usually taken UpToEleven when such bands are female-fronted or have female vocalists; not only do they dress up in ostentatious attire, but also act like Lolitas and (though not always) take their Lolita personas offstage. Tarja Turunen of Music/{{Nightwish}} and Cristina Scabbia of Music/LacunaCoil are particularly notable. Of special mention is Amy Lee of Music/{{Evanescence}}, who brought the style closer to the Western {{Goth}} fanbase.
* Many VisualKei artists, even those who don't play GothicMetal, wear Lolita clothing for {{Fanservice}}, either as a fetish or simply for added [[CostumePorn visual flair]]
** Mana of Music/MaliceMizer (mentioned above)
** Music/{{Kana}}
** Music/KanonWakeshima brought Lolita even closer to the mainstream with not only her Lolita-themed outfit and stage persona, but her Lolita-themed songs as well.
** Creator/YuiItsuki of Music/YouseiTeikoku wears some form of ElegantGothicLolita clothing, but also showcases other styles, more specifically Ero and Classic Lolita.
** Music/{{Versailles}}. Of special mention is their guitarist, Music/{{Hizaki}} who is a ''man'' [[WholesomeCrossdresser wearing]] a full Rococo-inspired Hime Lolita dress.
** Some ex-Visual Kei/post-Visual artists have worn Lolita clothing in one form or another to rather epic results, examples include Music/DirEnGrey's Shinya and Music/BloodStainChild's Ryu.
* [[NeoclassicalPunkZydecoRockabilly Victoriandustrial]] violinist Music/EmilieAutumn drew some ire from the Lolita community a while back by titling a song about sexual abuse suffered as a child "Gothic Lolita". Autumn explained that she was trying to refer to the book, but appreciated Lolita style, and the fuss eventually died down. She now has something of a fanbase in the Lolita community, many of whom dress up for her concerts, though she herself does not wear Lolita.
* The video clip for''Music/{{Voltaire}}'''s song "Haapy birthday (My old friend)" features Lolitas, all of them real lolitas who were Voltaire's Website/MySpace friends
* The looks of GothRock band Strawberry Switchblade fall into this sometimes-


[[folder: Video Games ]]

* Lolitas in Japanese video games (and some Western games) are almost as ubiquitous as their {{Anime}} counterparts, due to PeripheryDemographic appeal.
** Special mention goes to the VideoGame/{{Touhou}} [[CashCowFranchise franchise]] by ''ZUN'', which takes Lolita [[UpToEleven to extremes]]. The entire series features LoadsAndLoadsOfCharacters dressed in some form of Lolita clothing, (with some characters progressively lolified in later releases) battling it out in eye-catching BulletHell duels.
** Another shooter, VideoGame/DeathSmiles, features [[ElegantGothicLolita [=GothLoli=]]] characters.
* Franchise/{{Pokemon}} has a few characters (and some Mons) showcasing Lolita design elements. One of the most recognizable lolitas in the series is Mai (Marley), one of five trainers the player can team up with in the Gen. [=IV=] games. The Gothitelle evolutionary family from Gen. V showcases the Gothic Lolita style.
** A new trainer class called "Fairy Tale Girl" appeared in Generation VI, coinciding with the introduction of the Fairy type and exclusively specializing in said type, which dresses in Sweet Lolita style. This generation also introduced Valerie, the first Fairy-type gym leader in the series who is a fashion designer that dresses in the Wa style.
** Gothorita evolution line is pretty much a parody of the fashion.
* In fighting games, it has become increasingly common for [[CuteBruiser cute bruisers]] to be depicted as wearing some form of Lolita clothing, often as a way to highlight their BadassAdorable tendencies.


[[folder: Movies ]]

* ''LightNovel/KamikazeGirls'' -- the main character Momoko. Notably a piece of work that is actually dedicated to the style and one that portrays it completely accurately (though a version of Lolita in 2004 that is rather old-fashioned style of Lolita compared to what it is today,) even getting Lolita brand Baby the Stars Shine Bright to supply the clothes.

!The Lolita subculture, as well as the people associated with it, provide or have provided examples of the following tropes:

* AdultsDressedAsChildren / AgeInappropriateDress: The majority of Lolitas are teenagers or adults who dress like prepubescent princesses. [[LoliconAndShotacon Possible implications aside]], [[FemaleGaze it]] [[MaleGaze works]] and is [[RuleOfCool awesome]].
** Averted with the more mature Aristocrat style (and Classic Lolita to an extent), where the main point is to look as badass and classy as possible.
* AllWomenLoveShoes. Shoes are an essential part of any Lolita style, the archetypal shoe for the lolita is the Mary Jane.
* AlwaysFemale: Lolita fashion is primarily targeted at a [[ShoujoDemographic female youth subculture]]. In recent years, however, males are starting to get into it as well, due to the increasing popularity of Lolita styles in the Japanese music scene (in particular, VisualKei) as well as in various {{Anime}} series.
* AmbiguousGender: Mana of Malice Mizer, the TropeMaker and TropeNamer for ElegantGothicLolita, and Hizaki of Music/{{Versailles}} fit this trope to a T. Also happens a lot in the Boystyle scene, due to the high number of female-to-male crossdressers in the scene, but maintaining a highly androgynous appearance is the hallmark of the Aristocrat style, where achieving an elegant but genderless appearance is generally observed.
* AnimeHair: Developed alongside {{Anime}} and VisualKei. Currently, Sweet Lolita hairstyles tend to lean more towards MagicalGirl styles, while darker Lolita styles tend to be more subdued. Hime Lolita with Hime Gyaru influences tend to require a curled, bouffant hairstyle. Aristocrat hairstyles lean more towards EightiesHair and other "big" hairstyles, but not always.
* AwesomeAnachronisticApparel: Victorian-era clothing in a modern setting? [[RuleOfCool Sounds awesome]].
* BerserkButton: '''REPLICA vs. BRAND'''. Bringing this up on any Lolita fashion forum is guaranteed to cause trouble and drama, with neither sides sparing words and generally being very, very vicious. Both sides, ironically, claim that the opposition cares too much about labels.
** On one hand the replica side states that [[NoExportForYou many items are not accessible to people in other countries]], and replicas are simply supplying a demand, not to mention that not all brands are made equal and their quality doesn't always justify the prices.
** The brand side argues that [[StrawmanHasAPoint many popular brands are, despite online popularity, very small compared to mainstream brands and replicas just hurt their already small profits]], and if people genuinely enjoy wearing Lolita, they would buy and give support from cheaper, independent brands or simply make their own instead of essentially buying knockoffs.
** Stating that Lolita Fashion has anything to do with pedophilia, is a sexual fetish, or is just cosplay. Just don't.
* {{Bishonen}} / {{Biseinen}}: Men who wear Boystyle and Aristocrat outfits, respectively.
** {{Bifauxnen}}: Female-to-male Boystyle [[WholesomeCrossdresser crossdressers]]
** {{Bishoujo}}: Almost all Lolitas, since, this is the point.
* BloodSplatteredWeddingDress: Common in Guro Lolita.
* BrokenBase: The whole scene tends to be this, considering the large and ever-increasing number of those who adhere to specific sub-sets, and also depending on how seriously certain individuals take dressing in Lolita.
* ClassicalMovieVampire: A common look in the Gothic Lolita and Aristocrat styles.
* ClassyCravat: Very popular in the Gothic, Classic and Aristocrat scenes.
* CleavageWindow: A common element in some more mature designs such as in Classic, Gothic and Hime, though it is usually not cleavage but actually decolletage in adhering to Lolita's standards of modesty. More common in Ero Lolita outfits, for obvious reasons.
* CoatCape: Sometimes seen in Boystyle, especially designs with more {{Punk}} or costume-y influences
* CoatHatMask: A fairly common combination in the Aristocrat style, and adds to the dark, mysterious look.
* CoolCrown: Often seen in Hime Lolita and is a recurring motif in the fashion.
* CoolShades: Rarely used, but not unheard of, especially with Lolitas who have VisualKei leanings or those trying to look casual.
* {{Cosplay}}: Happens rather frequently in the scene, where creating "lolitafied" versions of fictional characters' clothes are common. A few lolita dresses put out by brands emulate well-known characters such as Baby the Stars Shine Bright putting out a Disney/SnowWhite dress that's very similar to the 1937 Disney version. [[FandomberserkButton Though it's not a very good idea to call the fashion itself a cosplay to a Lolita]]...
* CostumeCopycat: Happens frequently among those who are only starting to get into the subculture. Reactions from veterans are mixed, ranging from support and encouragement to disgust and outrage.
* CostumePorn: The number of possible looks and styles are virtually limitless, despite being based on only [[StrictlyFormula one silhouette]]. Fans of the fashion [[FlameWar often]] [[InternetBackdraft argue]] about [[NoTrueScotsman what can be considered "Lolita"]] but generally, any style can be made to fit, in one way or another, after some modification.
* CrackIsCheaper: Lolita is widely known for its overall high quality, expensive fabrics and intricate construction, regardless of brand and/or style. New outfits easily cost $300USD minimum, possibly more depending on the particular brand and popularity, not to mention shipping and handling if buying from outside Japan. Add that the matching accessories (and there are a lot) and it's little wonder that the first piece advice given to beginners is to save as much as possible. Even used Lolita clothes (from any brand and style) don't sell for less than $100USD. It's possible to acquire a wardrobe on a budget, and in fact many within the fashion do just that, but it requires:
** A lot of experience (a understanding of what makes a Lolita outfit and knowing good quality fabrics and construction means one could find Lolita just about anywhere).
** Skill.
** Patience (to wait for a certain piece to go on sale or sold secondhand).
** Compromise (buying a much less expensive dress from an independent brand that is not poorly constructed or unoriginal, but will usually fall short of brand dresses.)
* DarkerAndEdgier: Kuro Lolita, being a darker version of Classic or Sweet. Gothic Lolita is even darker than Kuro, and {{Guro}} is arguably the most extreme of the styles, being more [[BloodierAndGorier explicit]] and more [[NightmareFuel disturbing]]. Punk Lolita is seen similarly as well.
* DistaffCounterpart: Widely considered to be this to VisualKei, since their origins can be traced at around the same period (late 1970s-early 1980s). However, there are also [[WholesomeCrossdresser males who adopt the style]], whether for VK performances or simply for shock and awe.
** SpearCounterpart: Boystyle, a sub-set of Lolita where girls dress up as [[{{Bifauxnen}} pretty]] [[LadyLooksLikeADude boys]] with puffy pants. Aristocrat, while an androgynous style, is also considered as this.
* DressCode: The basic requirements for Lolita are as follows: a puffy PimpedOutDress, frills, ribbons, a general look of modesty, elegance and cuteness, and stylish accessories. Anything more is fine (in fact, Lolitas are actively seeking out ''[[SerialEscalation more]]'' and are [[LensmanArmsRace trying to outdo each other]]), but anything less would not be considered Lolita under normal circumstances. Punk Lolita averts this, since it loosely adheres to the formula, with only the silhouette as the basic requirement.
** NoDressCode: Though the subculture does allow personal freedom and exploration when it comes to creating personal styles.
* DifficultButAwesome: Arguably so. Lolita is infamous for the extreme difficulty of pulling the look off (considering that one must adhere to a specific set of dress rules but said rules tend to be ill-defined) but when done properly and creatively, the end result is nothing short of [[CostumePorn awesome]].
* DudeLooksLikeALady: More common than it seems in the subculture. Justified by the fact that many important personalities in the Lolita subculture are feminine-looking men.
* EmoTeen: Possible aesthetic choices for Gothic Lolita and Guro Lolita.
* EyepatchOfPower: Common in Pirate and Guro Lolita.
* FairytaleWeddingDress: Any of the styles, with Shiro Lolita, Hime Lolita and to a lesser extent, Gothic Lolita, fitting this trope to a T.
* FandomBerserkButton: {{Cosplay}} to some extent, as Lolitas feel that it cheapens their dedication to wearing the fashion. Mentioning {{Meido}} or associating it with the scene would incite some negative reactions as well. Pure {{Goth}} or {{Emo}} aesthetics are considered in bad taste within the community. But the worst is associating it with the sexual connotations thanks to its shared name with the [[YouDoNotWantToKnow infamous novel]] and its subject matter, to the point where bringing it up ''even once'' in Lolita discussions or merely mentioning it around a Lolita will cause all sorts of reactions, ranging from disgust to rage to viewing you as a paedophile or another {{Troll}}, or ''at least'' another FacePalm.
* {{Fanservice}}: Generally averted and looked down upon in the subculture, as Lolita seeks to de-sexualize females and members of the subculture try to avoid and erase any connotations or implications caused by misassociation with the abovementioned novel. Subverted in the Ero Lolita scene, though, as it emphasizes the HotterAndSexier side of the subculture, while maintaining the modesty the scene tries to promote.
* FluffyFashionFeathers: A commonly used element in Lolita design. Usually used in the more mature styles.
* FrenchMaidOutfit: Commonly misassociated with Lolita fashion. Sweet Lolita occasionally dresses have elements of this, though.
* FrillsOfJustice: Commonly seen in the Sweet, Shiro and Kote Lolita styles.
* FrillyUpgrade: Happens rather frequently as members of the subculture delve deeper and discover more styles.
** It actually makes sense to upgrade one's wardrobe as one discovers more styles, and, according to many Lolitas, may actually be helpful in getting used to the subculture and its demands. Given the [[CrackIsCheaper cost]] of outfits and [[ItsHardSoItSucks difficulty]] of acquiring them, many newbies to the subculture start off by making/buying at least one outfit (preferably a simple one, to keep costs down) and just stock up on inexpensive but decent accessories over time (as an expansion pack of sorts) while saving up cash for higher-end outfits and accessories until they can make/purchase their desired coordinate set. The same process applies to Lolitas who wish to change styles.
** This is basically what happens in Lolita Cosplay, when Lolitas lolita-fy the clothes of fictional characters. Add lace, ruffles, femininity, and you're set!
* FromDressToDressing: Optional, but commonly seen in Guro Lolita.
* GermansLoveDavidHasselhoff: Vivienne Westwood, an English fashion designer, is highly popular in the Japanese Punk Lolita scene. Also, [[Music/{{Evanescence}} Amy Lee]] is very popular among Japanese fans of ElegantGothicLolita (the same thing applies to [[Music/LacunaCoil Cristina Scabbia]], Music/EmilieAutumn,[[Music/{{Nightwish}} Tarja Turunen]] and pretty much every female {{Goth}}ic artist out there).
** The same can be said for the fashion in general. Most styles are based off classic European designs, and some Lolita models are European, but the style is more popular in Japan than anywhere else. Ditto for Japanese Lolita designs that become popular elsewhere.
* GiantPoofySleeves: Extremely common in all styles with the notable exception of Ero Lolita and Aristocrat.
* {{Gorn}}: The defining feature of Guro Lolita. Can be very subtle and tame to so extreme that wearers of Guro Lolita tend to look like female BlackMetal artists.
* GracefulLadiesLikePurple: Lavender is common in sweet lolita, and other shades of purple like plum are featured (although somewhat uncommon) in other styles as well.
* HairDecorations: A mandatory component of a Lolita coordinate. Lolitas often choose elegant and cute hairpieces like bows, corsages and lacy headdresses.
* HellBentForLeather: Punk Lolita frequently make uses of leather accessories, though it isn't a requirement. Ero Lolita have made this a defining feature. with some designs having leather accessories [[TooManyBelts all over the place]].
* HotterAndSexier: Ero Lolita. Nuff said.
* IconicOutfit: Many Japanese (and some non-Japanese) artists/musicians/models have become well-known for sporting a Lolita image, to the point where they have made the style their "hat". Some of the most notable include Amy Lee of Music/{{Evanescence}}, Music/KanonWakeshima, Music/KyaryPamyuPamyu, [[Music/MaliceMizer Mana]], {{Gackt}}, Music/{{Kaya}} and the members of Music/{{Versailles}}.
* ImprobableHairstyle: Not necessarily a requirement, but many Lolitas do crazy things to their hair. By [[GirlishPigtails tying it up in pigtails]], [[BraidsOfAction weaving it in braids]], [[DyeHard dyeing it]] [[YouGottahaveBluehair in different colors]], etc..., they can achieve a rather complex, sophisticated look.
** Wigs and hairpieces are a popular (but optional) item among lolitas for this reason.
* ImpossiblyCoolClothes / ImpracticallyFancyOutfit: The main thing that defines Lolita fashion. It [[SerialEscalation gets]] [[UpToEleven crazier]] as you go to the more OTT styles.
* InTheHood: Optional, but darker styles include hoods in some designs.
* IncongruouslyDressedZombie: One of the more popular Guro Lolita looks, complete with plenty of blood stains, [[{{Gorn}} fake wounds/bite marks]], and lots of makeup.
* KimonoFanservice / KimonoIsTraditional: Wa Lolita. Very elegant and classy in an oddly traditional way. Though it [[CrackIsCheaper doesn't come cheap]] and is deceptively difficult to pull off.
** Some brands have put out yukata outfits for their summer lines.
* LabcoatOfScienceAndMedicine: Sometimes seen in Guro Lolita, and adds to the [[NightmareFuel creepy factor]].
* LighterAndSofter: Sweet Lolita. It's also the more [[TastesLikeDiabetes sugary]] variant of Lolita, and anything associated with it oozes with {{Moe}}.
* MagicalGirl: Invoked in the LighterAndSofter variants (Sweet, Shiro, Sailor in some occasions), to the point where adherents to those sub-styles start looking eerily similar to ''Franchise/SailorMoon'', ''Anime/PuellaMagiMadokaMagica'', or ''Touhou'' characters.
* ManInAKilt: Uncommon, but they do exist in the subculture, especially in the subculture's fringes. It is helped by the fact that many VisualKei bands and artists have worn Lolita outfits and flaunted them frequently in live shows and music videos.
* {{Meido}}: Invoked in so many styles that outsiders tend to associate this trope with the subculture.
* TheMerch: A ''very large'' part of the Lolita experience. One cannot be a part of the subculture without some form of Lolita clothing. Thankfully, the market for Lolita clothing is HUGE, though there can simply be too many clothing lines to choose from especially with the rise in independent lolita brands.
* NauseaFuel / NightmareFuel: Guro Lolita. The idea of cute Victorian doll-like girls [[SelfHarm having]] [[{{Emo}} slit wrists]] and drenched in their own blood would simply be sickening enough to incite outrage among those outside the subculture.
** Then again, all of it is [[NightmareRetardant fake]].
* NiceHat: A common fashion accessory associated with the more sophisticated styles. Very popular in the Aristocrat, Boystyle, and Classic Lolita scenes, to the point that it's as common as showing hair, especially for members of the subculture who have day jobs, are keeping a low profile, are wearing them for some other reason, or simply showing off.
* NiceShoes: An essential part of all Lolita styles.
* OfCorsetsSexy: Common in Ero Lolita and Aristocrat.
* OfficialCosplayGear: Popular Japanese Lolita brands qualify.
* OminousOperaCape: Optional, but it adds a lot to the look of the darker, more badass styles.
* OneSizeFitsAll: Many clothing lines make clothes in one size that can make it difficult for larger girls to fit into.
* PinkMeansFeminine: One of the most common colors in the fashion, especially Sweet Lolita, where it gets overused.
* PimpedOutCape and PimpedOutDress: For men and women, respectively, this has become a requirement. Use was pioneered by {{Gackt}} and Mana of Music/MaliceMizer, respectively, and is now so ubiquitous that one cannot be called a part of the subculture if he/she doesn't wear these.
* PointlessBandaid: A common accessory in Guro Lolita
* PrettyInMink: Features prominently in many styles, especially in the higher-end designs.
* PunkPunk: The range of Punk Lolita styles is actually broader than it seems. There's {{Steampunk}} Lolita, {{Cyberpunk}} Lolita, DieselPunk Lolita etc...
** The fashion in general has plenty of variants '''''and counting'''''.
* {{Qipao}}: Qi Lolita cannot be called Qi Lolita without this.
* RingAroundTheCollar: Prominent in the classier styles.
* RuleOfCool[=/=]RuleOfGlamorous: Why Lolita fashion exists.
* SailorFuku: Sailor Lolita is patterned after this.
* SeriousBusiness: The common stereotype of Lolitas holding tea parties in heavily decorated rooms while listening to ClassicalMusic (or any music with "classical" elements) doesn't sound too exotic at all; in fact, some lolitas follow what is called a "Lolita lifestyle" where anything that adopts a similar aesthetic to Lolita (elegance and antiquity) is included in their lifestyle.
** The lifestyle itself and the stereotype are exaggerated -- some followers of the lifestyle go to [[LogicalExtreme extremes]], lolifying most, if not all, aspects of their lifestyle to the point where it is nearly impossible to determine any dividing line between [[LiveActionRolePlay re-enactment/performance]] and [[RealLife actual lifestyle.]] Some just wear the clothes occasionally.
** Actually, even non-lifestyle Lolitas [[LiveActionRolePlay stage Victorian-style parties and meet-ups]] with other Lolitas in cultural conventions and similar events.
* SexyWhateverOutfit: Ero Lolita as well as some [[CostumeCopycat cheap costumes.]]
* [[ShesGotLegs She's Got Legs[=/=]He's Got Legs]] Usually seen in Boystyle and Ero Lolita, respectively. Though the fashion's ideals of modesty usually means that most Lolitas will be wearing tights or socks to cover their legs.
* TastesLikeDiabetes: OTT Sweet Lolita. It's also sometimes TheScrappy of Lolita, and has gained a fairly sizable {{Hatedom}}, even among Sweet Lolitas, due to [[ItsPopularNowItSucks its massive mainstream appeal]].
** Speaking of TheScrappy, Casual Lolita also gets some hate for being a less classy, [[ItsEasySoitSucks less-challenging]], [[ItsPopularNowItSucks more mainstream]] version of the style, or it often gets pegged as "not Lolita enough".
* TooManyBelts: Many styles. Special mention goes to Pirate Lolita for associating this trope with the style. Ero Lolitas make use of useless garter belts. Aristocrats often make use of seemingly useless belts as well.
* TrueBlueFemininity: Once of the most common colors in the fashion, especially in sweet lolita.
* UselessAccessory: Plenty, including: anklets, bags, [[TooManyBelts belts]] (see above), bonnets, bracelets, [[FluffyFashionFeathers feathers]], hats, hoods, lace, ribbons, scarves, etc. that occasionally serve no other purpose aside from being worn alongside a PimpedOutDress. The OTT versions of the various styles, as well as Kote Lolita, have made these a defining feature.
* UnBuiltTrope: Compare pictures [[http://fyeahlolita.blogspot.com/2010/02/old-school-lolita-in-90s-80s-and-70s.html like these]] with current lolita dresses, there's a big difference and Lolita, which is a very experimental fashion, wasn't completely codified until the early [[TheNewTens 2000's]]. There's also even early subversion of the style when it didn't even had a name, the looks of Irish pop duo [[http://www.strawberryswitchblade.net/gallery/images/handsonhips.jpg Strawberry Switchblade]] are like the unholy daughter of lolita and ''Music/CyndiLauper''
* WaistcoatOfStyle: Common in Boystyle and Aristocrat.
* WholesomeCrossdresser: Crossdressing has become quite popular in the scene for [[DudeLooksLikeALady men]] and [[LadyLooksLikeADude women]] alike.
* WomanInWhite: Kuro Lolita and Shiro Lolita, being both the DarkerAndEdgier and LighterAndSofter variants of Classic Lolita. [[ElegantGothicLolita Gothic Lolita]] takes the former trope UpToEleven while {{Guro}} Lolita is a darker take of the latter. White and Black are of course very common colours in the fashion.
* ZettaiRyouiki: Very common throughout the subculture with its use of kneesocks (and over-the-knee socks,) exposing a small bit of skin between the skirt and the socks.
** Has gained some controversy in recent years due to that fact that ZettaiRyouiki is perceived as sexual in Japan, going against Lolita fashion's standards of modesty and desexualisation. This is becoming very popular lately among Boystyle/Ouji fans, since part of the standard outfit consists in wearing shorts with long socks, some adherents to this sub-division started to wear very short shorts with over the knee socks.
* {{Zipperiffic}}: Punk Lolita designs sometimes incorporate plenty of zippers, simply because they adds to the "punky" look. Most of them are ''useless'', though.