Return to the main page [[UncannyValley here]].
%%
%% This page's examples have been divided between Sandbox/UncannyValleyGraphics and Sandbox/UncannyValleyCharacter.
%%

!!Examples
* A "Virtual Lara Croft" video was made to promote ''Tomb Raider III'' at the time of its release. It's just...wrong on so many levels. Lara's face is too wide, she gesticulates with her arms in a writhing fashion while saying mundane things, and most oddly her legs are completely glued together and to the floor through the entire 3 minutes. As for the content, she breaks the 4th wall in rather awkward ways, including the infamous "...give the player more...Satisfaction!"
** Another virtual Lara video was made to promote ''VideoGame/TombRaiderTheAngelOfDarkness''. It suffers from similar problems as the [=TR3=] one, with Lara looking a little different than her in-game model (in this case, too thin), awkward 4th-wall breaking moments, and stiff animation. She even gets a SlasherSmile at one point.
* [[http://youtu.be/VxytgJUwXtw this]] ad promoting a snack called munchsters has one of the weirdest looking sock puppet man and his dog ever.
* A Carmax ad intentionally invokes this trope for a point. In it Basically a man stops (presumably) at a strange gas station when in a short while a small group of [[TheFifties 1950s Style]] [[StepfordSmiler Stepford smiling]] gas station attendants start to wash and do the standard old "Full Service" to the car (checking oil, gas, air..etc..). The man becomes visibly unnerved by this and demands for them to stop but they don't. Now frightened the man runs out and accidentally bumps into a equally odd milkman who while some of his milk bottles (also in fifties style) are smashed to the ground all he can react with is "Oh Dear" in a equally Stepford like fashion. Finally the man runs (possibly into the bowels of Hell by mistake) screaming away from the scene.
** Appearantly the whole point of the commercial was that our modern world is far too cynical for Good ol' fashioned "Full Car Service" and Carmax is here to ease us back into this (presumably by not hiring robots or Demons in Human form to work their Customer Service hotline).
* [[http://www.youtube.com/watch?v=JEf7gc1tb8I&feature=related This]] Panasonic ad..or whatever. There is just something creepy about those poodles. And the lady..I mean.. WHAT IS it with her arms and legs?
* The [[http://www.dailymotion.com/video/x2pkst_playstation-2-pace-of-life_ads "Pace of Life"]] advert for [=PlayStation=] 2, which features regular humans animated in stop-motion. Not terrifying, but very unsettling.
** Also "[[http://www.youtube.com/watch?v=0dpzhMMFk5U Mental Wealth]]" where a human/alien hybrid girl with a Scottish accent philosophizes about the human endeavour.
* [[http://www.youtube.com/watch?v=cR5fYm4Pcdc&feature=related Bob, the Enzyte Man]], is a real dude but he's creepy as hell with his soulless smile and perpetual wave. And the less said about his implied perpetual erection, the better.
* Advertising/TheBurgerKing.
** Speaking of Burger King, [[http://www.youtube.com/watch?v=zAwcj6d8XTQ oh god..EAT LIKE SNAKE]]. For those who don't want to be scarred for life...it features a man slithering about in a snakelike fashion then UNHINGING HIS JAW to swallow a burger whole. It's..well..eating like a snake does. And I have no idea why they thought that was a good idea and would make you want to eat the burgers. The music is worthy of a CrowningMomentOfFunny though.
* [[http://www.youtube.com/watch?v=3LRpUBUQ3sE Evil Dead Orville]]. (Orville Redenbacher popcorn.) Someone had the bright idea to use a real actor for his body, and to computer generate his head, since the original was [[TheDeadRiseToAdvertise dead]] and they didn't want to use his IdenticalGrandson.
* Mr. Six, the dancing man in the [[http://www.youtube.com/watch?v=ze72uyZfY5Q Six Flags commercials]], a disturbing looking character with an equally disturbing mask for a face. Mr. Six's true identity is Danny Teeson of ''Queer Eye for the Straight Girl''.
* Every single commercial in the [=PS3=] ad campaign, but particularly the baby commercial, seen [[http://www.youtube.com/watch?v=gqkNPcUMffU here]] in all its horrifying, squeal-inducing glory.
* [[https://www.youtube.com/watch?v=Eqps6SIw1cA This]] Fruit-to-Go commercial was definitely trying too hard with the CGI; their child character looks like he wants to murder someone...
* The plastic Duracell family, the [[http://youtube.com/watch?v=XEVEmoqhRJg Puttermans]].
** Even worse is the fact that they are LAUGHING [[FridgeHorror after someone has basically DIED]].
*** The fact that the son and father's heads bop in sync in one scene, for no ostensible reason, is rather disturbing, too. In [[https://www.youtube.com/watch?v=lCRr5GUGC5Q&feature=related this]] advert, they don't even walk, but glide along to their destination.
* Discovery Channel's Shark Week featured a cheery young man giving the camera a broad grin. He actually would be kinda cute were his mouth not ''filled with SHARK TEETH''. [[FanDisservice Yeesh]].
* The trailer for Alan Carr's chat show is [[http://www.channel4.com/programmes/alan-carr-chatty-man/articles/the-trails wrong]]. Wrongwrongwrongwrong. FUUUUCGETITAWAY!
* An Evian ad featured babies breakdancing to Music/TheSugarhillGang. Some found it cute, many found it incredibly [[http://www.youtube.com/watch?v=XQcVllWpwGs creepy.]] The babies are CGI and look human except for a few disturbing features.
* A commercial for Swedish Kavli had a baby who starts to dance after tasting their food. When the baby's body switches from real to CGI, [[http://www.youtube.com/watch?v=hScHvlTS6yA its arms are noticeably thinner!]] The dance moves only made it more freaky, which is probably why this didn't run for long.
* The [[http://www.youtube.com/watch?v=aN2WEwHRYKM Charles]] [[http://www.youtube.com/watch?v=qj2oqI8w1gA&feature=related Schwab]] [[http://www.youtube.com/watch?v=AKoFw3ELRyI&feature=related rotoscoped]] ads.
* In the United Kingdom, Lynx deodorant ran an advertising campaign in which a grinning man made entirely of chocolate [[ITasteDelicious broke off pieces of himself]]. The advert was eventually banned for being too disturbing. [[https://m.youtube.com/watch?v=Y3qYT60DSKQ See it here]]. They're using the same ad for the American version, called Axe. It's still damn creepy.
* Those "Feed the Pig" commercials from the Ad Council with that grotesque Pig-Man hybrid. Being an anthropomorphized {{piggy bank}}, he has a ''hole in his head''.
* [[http://www.youtube.com/watch?v=f3JjtZlPdLs This]] TV-ad for Diet Coke, featuring creepy big-headed, big-eyed pale puppets. One thing is for sure, whoever is responsible for this, was ''not'' GenreSavvy...
* [[http://www.youtube.com/watch?v=M_fxLZb_qXY In his debut]], the Jolly Green Giant wasn't so Jolly as he was a "Robotic Moving, Maliciously Grinning Evil Green Giant".
* Commercials for ringtones in Italy feature CGI-created {{Funny Animal}}s doing [[Franchise/AlvinAndTheChipmunks Chipmunk-style]] [[SuspiciouslySimilarSong covers]] of pop-song [[FadSuper that are popular when the ads air.]] Funny animals, yeah. When it comes to humans, [[http://www.youtube.com/watch?v=mRyh9lAo3a0 however...]]
* The [[https://m.youtube.com/watch?v=pJ9fHwEBjws ads for Omnaris nasal spray]] feature a whole squad of really bloody creepy people. They ''look'' human, but the only muscles that work on their faces control their mouth.
* [[http://www.youtube.com/watch?v=TVblWq3tDwY This]] piece of MindScrew, courtesy of Cadbury Chocolate: two expressionless children twitching their computer-generated eyebrows to music. That this ad has [[DadaAd no direct relation to the product]] only makes it creepier. It received so much complaints in Hong Kong that it had to be taken down.
* At some point, Mayflower realized nothing made you want to move out of your house faster than [[http://www.youtube.com/watch?v=ki7mOp6TR2Q seeing a giant, horrifying marionette girl walking the streets of your neighborhood]].
* The crash test dummies in this [[http://www.youtube.com/watch?v=R-wCLWKULlg Kit Kat Chunky commercial]] have rather unsettling facial expressions, especially at the end. Steve Madden Shoes used to feature [[http://www.focusonshoes.com/steve_madden.jpg similar images]] in its advertising.
* This internet ad for Zappos.com -with its androgynous, [[StepfordSmiler Stepford-grinning]] CGI representative -- [[http://i384.photobucket.com/albums/oo281/Metrophor/wtf.jpg is not something you want to come across late at night.]]
* The "My American Girl" portion of the American Girl doll company features [[http://content.yieldmanager.edgesuite.net/atoms/9b/a6/9b/6c/9ba69b6cd209d5d765dfb25abf7738c1.jpg animated versions]] of their dolls, seen [[http://content.yieldmanager.edgesuite.net/atoms/14/80/ce/e2/1480cee264ae57f81306c353bdb0c0d8.jpg on this very Wiki]]. The dolls themselves are not creepy, but their cartoon counterparts are downright soulless.
* Old Navy's [[http://www.youtube.com/watch?v=WBQ49O-6eF8 Supermodelquins]]. You have the eerie over-perfect look of a mannequin ''and words come out of their mouth but their lips don't move.''
** This took on a whole new level of creepy during a Christmas 2010 ad, where one of the mannequins was giving sweaters to her family, including her twin brothers--one of whom was a mannequin, and one who was a real human child. One of the other mannequins remarks "now I can tell them apart"
* The Wrightnows from the Netflix commercials may be played by real humans, but there's [[HumanoidAbomination nothing "human" about them.]] Creepiest. Family. ''EVER''.
** That's why poor grandpa always looks so unhappy and seems to get his only enjoyment from horror movies. He's forced to be [[FridgeHorror around them 24/7!]]
* In December 2010, Andrex toilet tissue in the UK, well known for its [[LongRunner long-running]] campaign with [[PreciousPuppies real life labrador pups]], launched [[http://www.youtube.com/watch?v=brZ88Byh544 an advertisement]] replacing real dogs with [[ConspicuousCG CGI-rendered dog characters]] [[AnthropomorphicShift behaving like humans]].
* Early 00s CGI spokesman in German ISP T-Online's campaign, [[http://www.netzmafia.de/service/robert1.jpg Robert T-Online]]
* [[http://www.youtube.com/watch?v=vFPDaQrPjus This Pedigree Dentastix commercial]] shows that dogs can enter uncanny valley as well. There is something horribly wrong about a dog with human teeth.
** Smiledog?! What did you expect!!
* [[http://www.youtube.com/watch?v=lEXZ2hfD3bU Etrade babies.]] Their big adorable baby eyes stare unblinkingly ahead while their mouths move independently of their faces. ''Shudder.''
* [[http://www.youtube.com/watch?v=HZGIDRXxQqQ Cheeky Bingo]]. What has that ''thing'' done to everyone's mouths!?
* [[http://www.youtube.com/watch?v=TYYQPI2LR0M This 80s Kinder ad]] was taken off air because it scared children. I see why...
** It was taken off the air because it ''gave an older gentleman a fatal heart attack.''
* [[http://img52.imageshack.us/img52/686/iwilleatyou.png This ad]] (on this very Wiki to be exact) for something called My Free Farm. Hm... sounds good enouHOLY SHIT WHAT ARE THOSE THINGS?!?!?!
* This McDonalds Happy Meal ad, called [[http://www.youtube.com/watch?v=Ys_B0mFY8D8 Suzi Van Zoom]], Suzi already looks creepy as hell, but take a look at the MONKEY when you watch it. CREEPIEST. THING. EVER.
** The whole "Joy is a Gift" ad campaign in general. Those children are not cute. They're not even ''UglyCute''.
** Later on, people on social media became disturbed and creeped out when McDonalds revealed their newest mascot, [[https://pbs.twimg.com/media/BoBT9OvIAAE5T6O.jpg:large Happy.]] Something about mixing a red boxy body, Creator/{{Pixar}}-style eyes and too-real teeth just makes it ugly, and not even, like before, ugly cute.
* The gynoid mascot used in the Svedka commercials is supposed to be sexy, but ends up coming off as more creepy than anything to some. [[http://static.tvtropes.org/pmwiki/pub/images/robot-turn-ons_996.jpg Here]] [[http://static.tvtropes.org/pmwiki/pub/images/Svedka_5839.jpg she]] [[http://static.tvtropes.org/pmwiki/pub/images/svedka_sm_4716.jpg is]]. Ew...
* ''Glamour'' magazine once saw fit to announce a "secret issue" for iPad with . . . [[http://jezebel.com/5803440/ladymag-finds-a-new-way-to-horrify-readers this monstrosity]]. As if magazine covers weren't ''already'' in the Photoshop of Uncanny Horrors.
* [[http://www.youtube.com/watch?v=lMCvGw3-pJo Max]], the little CGI spokesman in Blue Tax commercials. His movements are stiff and jerky, and his face squashes when he speaks. He's usually wall-eyed. The other workers aren't much better, looking considerably more "realistic".
** Not helped at all by the very obvious MadLibsDialogue when the contact information is read off.
* Ads for [[http://www.youtube.com/watch?v=H29GZvdGAhw Gerber Graduates]] have babies doing things that babies naturally should not be able to do and it is quite unsettling.
* [[http://www.youtube.com/watch?v=HovO21S-FiY This Hot Pockets Snackers commercial]]. For a human actress, the gal playing the waitress comes off as robotic.
* [[http://www.youtube.com/watch?v=pzq-_9WGbt8 This ad for Spanish instant soup brand Gallina Blanca]] features a creepy dancing baby with a high-pitched voice. At least the ad realizes how freaky it is and has the dad ''mortified'' at the end. If you can read the comments, almost nobody likes the ad!
** Worse yet: The dancing baby part is a direct ripoff from a scene in SonOfTheMask ''([[TheyJustDidntCare you can even make out the baby's mouth still mouthing "Hello My Baby"]])''. For those of you who don't know, one of the main criticisms of that movie is how bizarre and frightening the baby's actions were. And this ad chose to emulate it.
* Invoked in the [[PublicServiceAnnouncement [=PSAs=]]] about Identity Theft, where people start talking with somebody else's voice. You're ''supposed'' to feel unnerved.
* This anti-drug [=PSA=] [[http://www.youtube.com/watch?v=ynULQ0mdVFU where the eyes are very large]] on the otherwise typical looking people. It's supposed to represent the dialated pupils associated with being under the influence of certain drugs.
* Speaking of eyes, there was [[http://www.youtube.com/watch?v=FV6PM8KjBZg this]] 90s Canadian drug [=PSA=]. The grotesque puppets (which look like a sickening cross between Jim Henson's Franchise/TheMuppets and [[TheGarbagePailKidsMovie The Garbage Pail Kids]]) invoke this enough already, but then the Music/LouReed-esque drug dealer takes off his sunglasses and...
** There's an extended version that was pulled off the air. At the end, the camera zooms into the drug dealer's [[EyeScream EYES.]]
* [[https://m.youtube.com/watch?v=dIXKSALkiO0 This]] advertisement for [=MiO=], where all the anthropomorphic animals have disturbingly realistic faces.
* An ad for Inventhelp features an actor that appears to be CG on close inspection.
* [[https://m.youtube.com/watch?v=gob7vcg6nXY This ad]]. You could win a sculpted bust, but, with the example's frozen grin and piercing stare, would you really want to?
* [[https://m.youtube.com/watch?v=u5BOVWVafb0 The Ticket Oak]] ads for Stubhub.com. That thing was pretty creepy back when all its puppetry worked, but those giant green derp eyes it has now...
* Monticello Grand Casino (from Chile) released a nice campaign about [[StepfordSmiler the life of the average person]]. Problem is, they represent it by altering people's faces so that they look like cartoony smiles. The face keeps its normal shape, while having the features replaced. [[http://sphotos.xx.fbcdn.net/hphotos-snc6/c99.0.403.403/p403x403/181336_10151059122748338_416529253_n.jpg It]]. [[http://sphotos.xx.fbcdn.net/hphotos-prn1/c99.0.403.403/p403x403/526237_10151028350918338_1643149641_n.jpg Doesn't]]. [[http://4.bp.blogspot.com/-sBUzLlZOpDQ/T9NPHKiIDJI/AAAAAAAAEFg/TUI7nRTrB58/s1600/USTED.png Look]]. [[http://www.youtube.com/watch?feature=player_embedded&v=oYoN9IXDR4c RIGHT]].
* An ad on this very site for "California's Summer of Fun" (basically an ad for various Californian amusement parks) features either a teenage boy, a teenage girl, or a young boy, all with freakishly distorted facial features (eyes bugging out, mouth stretched to impossible dimensions).
* The "Chuck E. Cheese" commercials can be very disturbing, with each incarnation of the mouse worse than the last. [[http://www.youtube.com/watch?v=3ggJBCl4UfA&feature=related Take]] a look the original rubber suit. Weird enough, but the worst is probably the [[http://www.youtube.com/watch?v=Ybt4EjwVpso new]] CG incarnation. The worst part about the character may be the voice though, which sounds like it's being [[VoiceOfTheLegion overlaid with three or four guys whispering the same lines]].
* [[http://www.youtube.com/watch?v=bcX7G1hWQHs This]] ad from the NSPCC, entitled ''Mask'', was aimed at British teenagers and designed to represent how children cover up being sexually abused. Unsurprisingly, although the ads also ran in magazines, the TV advert was soon pulled due to the latex masks of children's smiling faces being deemed too realistic and frightening.
* Subway's "Subprize Party" contest's website (not as much its commercials) opens with a Steadicam making its way into a Subway sandwich restaurant with everyone dancing. If you want to enter in one of the codes to see if you've won something, the camera will go to a corner of the restaurant with a group of people dancing and partying, who then all turn to stare intently at you when the music suddenly cuts out. Unlike [[http://i.imgur.com/Rnpzk.jpg this image]], it's not a still. It's a looping video, so you see them moving and shifting about.
* Albertson's ran a few ads featuring singing CG fruits and vegetables with human faces. The effect is really unnerving, see here [[http://www.youtube.com/watch?v=R4mRUmmtDgA]] and here [[http://www.youtube.com/watch?v=6xxt81w3Bp0]].
* Audrey Hepburn has come back to life, and she's [[http://www.youtube.com/watch?feature=player_embedded&v=QAbEe4FTr6c hawking chocolate bars]] on behalf of Dove/Galaxy. She just seems so...unnatural. No, that's an understatement. Both the Audrey Hepburn actress and the car driver (the main focus of the commercial) look like literal living ''DOLLS''. Like one of those Japanese robots you see on TV that look human, but aren't!
* This [[http://vimeo.com/69868746 Johnny Walker commercial]] brought Bruce Lee back to life. The problem is, sometimes he looks like a video game character, sometimes he looks truly real, and sometimes... you can't tell what you're looking at. The worst parts probably are where he's in the shadows, giving him a "lurking and menacing" kind of vibe, and when he SUDDENLY JUMPS AT YOU TO TELL YOU THAT HAVE YOU POTENTIAL TO BE A "GAME CHANGER" at the end.
* The recent [[https://www.youtube.com/watch?v=d4eM-Y1ZOxE Charlize Theron Dior ad]] features Grace Kelly, Marlene Dietrich and Marilyn Monroe rendered in CGI. While the first two look mostly okay here, Marilyn...definitely crosses that line into the Uncanny Valley department. Her expressions and movements just don't really look all that natural.
* [[https://m.youtube.com/watch?v=IU6ax9nhHUE Calbee]] is the snack of choice for creepy dancing dogs.
* Wonga, one of those short-term loan companies with insane interest rates, use to have puppets of old people telling you how simple their loans are. Now the puppets have been replaced by semi-realistic CGI models of the puppets making them look rather disconcerting [[http://www.youtube.com/watch?v=U4XHLkrQ8MU as seen here]].
* The online ads for The Sims 3 Starter Pack, which got shown a lot on this very wiki, start off with a creepy CG vampire-like woman staring a hole through your soul every time you go to a new page.
* [[http://www.youtube.com/watch?v=x4_3LYybq9I This advert]] for Swedish furniture store Ikea. Especially the little boy.
* [[http://www.youtube.com/watch?v=vor65mNB8Uk This]] cigarette ad by Creator/DavidLynch features two guys walking around in bizarre poses that make it look like they're human marionettes. Plus, the ad is being played backwards, which contributes further to the eerie nature of their movements.
* In 2013, the detail of Mr. Clean's character model was [[AnimationBump bumped up]]. While he still retains a celshaded look, the enhanced detail makes him seem more realistic and therefore, more uncanny.
* A recent run of [[http://news.yahoo.com/obamacare-battle-moves-to-college-campuses-200027191.html ads from "Generation Opportunity"]] [[InvokedTrope deliberately invoke this]], where a "Creepy Uncle Sam" is depicted about to [[AssShove give a proctology exam]] or [[UnfortunateImplications give a gynecological exam]], pleading for young people to "opt out" of health insurance. The ad the group placed on {{Craigslist}} even cites Advertising/TheBurgerKing as direct inspiration for the character!
* [[https://www.youtube.com/watch?v=RqpwtKP2XgY This commercial from Sunraysia]] features a baby kangaroo shilling for organic juice. Problem is, the eyes are too big, the voice is misplaced and the graphics look like a rejected Silicon Graphics rendering ([[LampshadedTheObscureReference a.k.a.]] [[SpecialEffectFailure the cg is very off putting!)]].
* An advertisement for a portable exercise app called [=DailyBurn=] comes across as this due to the lighting on the actors' eyes that, whether intentional or not, make their eyes look like the home button of an iPad.
* DirecTV and family they use in their 2014 adverts for wireless receivers, a man and his creepy wired marionette [[https://www.youtube.com/watch?v=eM2Mi8HJIf0 wife]] [[https://www.youtube.com/watch?v=U_VjL5Y67nc son]] and [[https://www.youtube.com/watch?v=PB33UN2K7-8 father-in-law]]. yeah...
* [[https://www.youtube.com/watch?v=lXuKc_TjUhw This StateFarm ad]] which features a talking mime...and a talking baby. The baby's face is animated so poorly in an attempt to match up with the words that it falls straight down into Uncanny Valley, not to mention the strange disembodied voice that is supposed to be coming from its creepy little mouth. This troper is shocked that the mother didn't run screaming at the end of the commercial.
* Cravendale presents [[http://www.youtube.com/watch?v=c-PfqVlBUuQ "Barry The Biscuit Boy"]]. Ugh. You'd have thought that people made of biscuits would look pleasant or even cute, wouldn't you? But no. The high-pitched voice of [[TheTigerLillies the narrator]] doesn't help either. YMMV on this one, though.
* [[https://www.youtube.com/watch?v=EioZAUF_Zv0&list=PL1I_yRr-qy_zYYM_I8Yu1FN79vbEDqEli This ad for the loan company Sunny]]. Imagine the puppets from the aforementioned Diet Coke ad crossed with those from the Wonga.com ads. It doesn't help that the puppets work in a dimly lit office.
* A late 2014 ad campaign by Old Spice delibearately invokes this trope. It has an android get tons of action from using their product. The android has visible seams on it's joints, and speaks in a stilted MachineMonotone. In one ad, it rotates it's head 180 degrees and then it's ''face falls clean off'', revealing a circuit board and making the distinctive screech of a dialup modem. The woman it's chatting up is ''still'' interested. The idea being, of course, that if even this dead-eyed, waxy, lurching abomination can Get Lucky by using Old Spice, so can you.
----