* ActingForTwo: Creator/SimonGreenall voices both Aleksandr and Sergei.
* {{Defictionalization}}: Aleksander has now written an autobiography. HilarityEnsues in [[BlindIdiotTranslation fantastically funny broken English]]. It sold more copies than UsefulNotes/TonyBlair's autobiography.
* TheMerch: For a limited time, Compare the Market customers got a Baby Oleg stuffed toy for joining. Plushies of other characters from the commercials soon became available as well.
* TheRedStapler: Meerkat-related, well, ''anything'' has become popular in the UK as a result of these adverts. Especially anthropomorphised meerkats.
%% * ViralMarketing