[[quoteright:350:[[SegaGenesis http://static.tvtropes.org/pmwiki/pub/images/t_7437.jpg]]]]
[[caption-width-right:350:Can it [[TonkaTough survive a fall off of a skyscraper]]?]]
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* Creator/{{Sega}}'s American marketing campaign is an example of "{{take that}}" taken to extremes that have rarely been seen since. Aside from the classic marketing slogan "Genesis Does What Nintendon't", there's [[http://www.youtube.com/watch?v=eP04XzC-GkA this commercial]] taking a jab at the GameBoy's monochrome screen. Later Sega commercials had random people throwing PlayStation off skyscrapers, among other things.
** An early advertisement for ''Shinobi Kid'', the game Sega later released as ''[[VideoGame/AlexKidd Alex Kidd in Shinobi World]]'', showed that the first boss of the game was named "Mari-Oh". The final version changed his name and redrew his face to look less like Mario's, but he still would shoot fireballs and shrink when weakened.
** Commercials for the UsefulNotes/SegaCD shouted, [[http://www.youtube.com/watch?v=f6fSeJ50As4 "There is no Nintendo CD!"]] and [[http://www.youtube.com/watch?v=O21eoNf0E3A "What are you waitin' for, Nintendo to make one?"]] (In fact, Nintendo never would make one; though Nintendo's consoles did start to use optical media in the same generation that Sega stopped competing with them, calling NintendoGameCube, UsefulNotes/{{Wii}} or UsefulNotes/WiiU discs [=CDs=] is a common misconception--they're based on more advanced technology.)
** At one point in ''VideoGame/DoubleSwitch'' for the SegaCD, four Italian mobsters appear. Two of them are named Mario and Luigi. They confront this one guy Brutus, who owes them money. Once you save Brutus's life, and most of the mobsters get subdued, Brutus yells at the one fleeing mobster "Tell Mario and Luigi their days are numbered!"
** A [[http://www.youtube.com/watch?v=ue-jo2qWiFA promo video]] for ''Sonic-Xtreme'' had a live action Mario bemoaning how his series fell into obscurity due to Sonic. Ironically, Mario would be bigger than ever with the 3D platformer {{trope codifier}} ''VideoGame/SuperMario64'' while ''X-treme'' was cancelled before it could be released. In the case of the latter, it has many fans wondering what could have been.
** ''Battle Mania'', the Japanese version of the SegaGenesis game ''Trouble Shooter'', had a code that extended the Sega {{logo joke}} to have one of the heroines stomping on a [[SuperNintendoEntertainmentSystem Super Famicom]]. The Japan-exclusive sequel ''Battle Mania Daiginjou'' had some familiar-looking flying enemies with red hats, yellow capes and green mushrooms.
** Sega took this to such a length that Nintendo actually had to fire back, something they rarely did before and have almost never done since; including the below mentioned ''Yoshi's Island'' and ''Donkey Kong Country 2'' gags, they actually went as far as to take out a double page ad/WallOfText explaining how the Genesis and SNES were all but identical in most respects (and that the SNES was actually superior in some ways, namely graphics and, especially, sound). As WebVideo/TheAngryVideoGameNerd points out, ''every aspect'' of the SNES was more technologically advanced then the Genesis apart from its processor, which Sega used in their adverts to try and make the Genesis look better.
* Shortly after the Turbo Duo system for the TurboGrafx16 was released, its American distributor TTI saw it fit to release an incredibly anti-Sega advertising campaign featuring ComicBook/JohnnyTurbo, a rotund superhero of sorts who defended the honor of the first CD-based gaming system by fighting off the evil Feka corporation and its cronies for making the same claim with their own CD gaming system. The comic was bad enough that it would have qualified as SoBadItsGood at best on its own, what with its weak counterpoints of the Sega CD's capabilities, implications that Sega employees are NotEvenHuman (to the point of [[TropeNamers naming that trope]]) and even blatant HoYay-laden surreal imagery toward the end. But some investigation revealed that it was much more a take that toward video game executive producer John C. Brandstetter, who the main character was modeled and named after, than Sega. [[http://sardoose.rustedlogic.net/reviews/jturbo/ The entire sad story has to be seen to be believed.]]
* Poking around gravestones in the original Japanese release of the original ''{{VideoGame/Final Fantasy|I}}'' would reveal [[Franchise/TheLegendOfZelda Link's]] grave. In the North American version, this was changed to Erdrick's grave, which was also used for the European [=PlayStation=] version. Erdrick was the ancestor of the hero in the first ''VideoGame/DragonQuest'', which was much more similar to ''Franchise/FinalFantasy'' than ''Zelda'' was. Later re-releases of ''Final Fantasy'' would restore the name Link, to the confusion of many Western gamers. Also, the original English translation's text for the gravestone was made {{hilarious in hindsight}} when the publishers of ''Final Fantasy'' and ''Dragon Quest'' [[Creator/SquareEnix merged]].
* ''VideoGame/TheNamelessMod'' allows you to find the ''VideoGame/{{Daikatana}}'' weapon that does little damage to enemies, harms you as you use it, and takes up a large amount of inventory space.
* ''VideoGame/TwentyTwentySeven'' has a subtle one to ''VideoGame/DeusExHumanRevolution''. Reading a newspaper in Paris may have a small mention that there are other media outlets besides Picus. Picus was the only media company seen in ''Human Revolution''.
* In ''VideoGame/JillOfTheJungle'', produced by Epic, the action would be interrupted from time to time for a newspaper headline about some more famous video game character admitting that he just wasn't as cool as Jill.
** Apogee Software swung a punch of their own in ''VideoGame/MonsterBash''. In the backstory, Johnny Dash, the ten-year-old hero of the game is dragged under his bed and informed that his puppy had been kidnapped, along with numerous other dogs and cats. Upon being informed that his puppy had been kidnapped, Johnny's response is: "Who did this! If it was that Jungle Jill girl down the street, I'll kick her butt again!"
** Don't forget first releases of original ''VideoGame/JazzJackrabbit'' and its "Apology Mode" (code used to run it was APOGEE), referring to fact that at point of release of JJ (1994), many games of Apogee still ran in EGA or even CGA graphic mode, where as VGA 320x240 256 color mode was industry standard at the time (EGA/CGA used 16 colors).
* At the end of ''VideoGame/DonkeyKongCountry2DiddysKongQuest'', you find yourself in the Video Game Hero Hall of Fame, alongside Mario, Yoshi, and Link. There's also a sign that says "No Hopers", under which one can see [[Franchise/SonicTheHedgehog Sonic]]'s shoes and VideoGame/EarthwormJim's gun. Strangely enough, ''Earthworm Jim'' was an SNES game, just like ''[=DKC2=]'', though it was also released for the Genesis/Mega Drive.
* Many Nintendo and Sega video games from the 16-bit era would tease you for trying to input a player name associated with the rival company. Considering what Sega went on to do later (producing third-party titles for other platforms, Nintendo's included), the entire smear campaign on both sides has become hilarious in hindsight.
** ''VideoGame/{{Uniracers}}'' would tell you the names ''Sonic'' and ''Sega'' "are not cool enough." The final boss of the game could also pull a number of {{Interface Screw}}s on you, one of them being "Hedgehog Speed" which was actually super-slow motion.
** The ending of the original Amiga version of ''VideoGame/{{Zool}}'' has the eponymous character kicking away a [[Franchise/SonicTheHedgehog tiny blue hedgehog with red shoes.]] And it has a track of music called "Sonic Basher".
** The obscure BulletHell NES ShootEmUp ''VideoGame/{{Recca}}'' has something like this as a intro that was [[DummiedOut edited out]]. See it [[http://www.youtube.com/watch?v=BrQn-O_zFRc here]].
** ''VideoGame/YoshisIsland'' included a fast blue hedgehog enemy that was pretty easy to trounce.
* ''VideoGame/TrueCrime: Streets of LA'' features random background billboards for "Jockstrap", featuring an anonymous man's midsection, with a logo almost exactly like that of ''VideoGame/GrandTheftAuto'' publisher [[Creator/TakeTwoInteractive Rockstar Games]]. Furthermore, if the lead character received a call to attend a car jacking, he would often reply with "Grand Theft Auto? That sucks!"
** ''VideoGame/GrandTheftAutoSanAndreas'' fired back, with billboards for the ''True Grime'' street cleaners. Prior to that, one of the assassination missions in ''Vice City'' had you killing five men with names suspiciously reminiscent of the main characters from ''GTA'' clones. ''True Crime: New York City'' fired back at ''GTA'' in one of the side missions for cab driver Freddie-upon receiving the mission Marcus remarks "Man, now I gotta be a cab driver for this fool? Next thing you know, I'll be flying remote-controlled toys and shit!" referring to the widely hated Zero missions in ''San Andreas''.
** ''VideoGame/GrandTheftAutoIII'' took a jab at the ''VideoGame/{{Driver}}'' series by sending the player on a mission to kill a CampGay undercover cop named Tanner, who is described as "strangely animated" and "more or less useless outside of his car."
** ''[[VideoGame/{{Driver}} Driv3r]]'' hit back with the "Timmy Vermicellies", some dudes in ridiculously bright-colored clothes with floaters on their arms. Coincidentally, Tommy Vercetti from ''Grand Theft Auto: Vice City'' [[SuperDrowningSkills couldn't swim]], and had a bright turquoise shirt. Also, Calita is a take that to Catalina from ''GTA III''.
** ''GTA San Andreas'' then fired back in the mission where you must find and steal Snoop... uh, ahem... Madd Dogg's rhymebook. Shortly before you reach it, one of Madd Dogg's bodyguards is sitting on a couch, playing some unseen video game, and suddenly says "Man, how did Refractions mess up so bad? TANNER. YOU SUCK ASS". Coincidentally, too, ''[=Driv3r=]'' was developed by Reflections.
* ''Quik the Thunder Rabbit'', a PlatformGame released for the {{Amiga}} by Creator/TitusSoftware involving a fast-running [[FunnyAnimal anthopomorphic]] white rabbit, had a joke at the expense of ''Franchise/SonicTheHedgehog''. In the intro of the game, a tiny blue hedgehog is slowly making his way over a road before Quik zooms around the corner, causing the rodent to scurry away and leap off a cliff. Nothing like attacking what clearly inspired you...
* The ''VideoGame/SplinterCell'' series has a number of subtle jokes at the expense of rival stealth games, most notably ''Franchise/MetalGear''. For instance, in ''Splinter Cell: Chaos Theory'', interrogating one of the guards causes Sam to demand he hands over some ammo, to which the guard says something like "What, you think if you shake me enough a bunch of bullets will fall out of my pockets?" Also in the second game, the characters comment on the ridiculous codename of "Mortified Penguin", which seems to be a reference to FOXHOUND's [[ThemeNaming "Adjective Animal" naming convention]]. Oddly enough, Creator/Ubisoft (the developer of ''Splinter Cell'') have collaborated with Kojima Productions on a few occasions, so these are most likely friendly jabs.
** ''Metal Gear'' retaliated in ''[[VideoGame/MetalGearSolid3SnakeEater Metal Gear Solid 3]]'''s Snake vs. Monkey game, where Snake suggests letting "Sam or Gabe" take care of the monkeys. The latter is a reference to Gabriel "Gabe" Logan, from the ''VideoGame/SyphonFilter'' series. His CO responds with "this is the genre we turned over every leaf in."
** ''Splinter Cell'' also took a jab at [[VideoGame/HalfLife Gordon Freeman]] in ''Chaos Theory'': "Crowbars are for geeky video game characters."
** ''Splinter Cell'' takes a jab at ''Film/JamesBond'' as well. If you grab an enemy guard, Sam informs a mook that "He's a real spy, not one who drinks a martini and wears a tuxedo, one that has a lot of blood on his hands."
** ''VideoGame/SplinterCell'' also took jabs at itself. The third game's missions generally got rid of the three-alarm-game-over limit that several missions in the first two games had, and Sam and Lambert referred to this in a conversation early on, even as Lambert asked Sam to be careful.
* One of the trailers for ''VideoGame/MetalGearSolid3SnakeEater'' has a Russian guard on a motorbike say to Snake upon being held up, "What is this? A Grand Theft Auto? We're not in a ViceCity...this is a jungle!"
** ''[[MetalGearSolid4GunsOfThePatriots Metal Gear Solid 4]]'' seems to be peppered with take thats aimed at video gamers and Internet culture as a whole.
** [[http://www.youtube.com/watch?v=3BpvNzfxLR8 The original jokey trailer]] for ''[=MGS4=]'' featured Raiden fighting against what appeared to be Sam Fisher over a director's seat which held the coveted "main character" designation. As it turns out, after Sam throws Raiden off a cliff, he takes off his mask to reveal Solid Snake dressed up as ol' Sam complete with Sam's gun.
** The first ''[=MGS4=]'' trailer showed what looked like a FirstPersonShooter. [[FunWithAcronyms Phrases]] like "'''F'''inally a '''P'''olicy '''S'''witch?" and "'''F'''orget '''P'''re-rendered '''S'''tuff - '''F'''ormat: '''P'''laystation '''S'''cenes!" flashed on screen. Then, the camera swept out of the point of view of the "player", and it turned out to be a random guard whom Snake swiftly disarmed. Then up came the writing : "No! This is no FPS! This is MGS! MGS for TGS on {{P|layStation3}}S3!"
* The ''VideoGame/PaperMario'' series repeatedly makes jokes about Sony and Microsoft's games. ''VideoGame/SuperPaperMario'' had a minor character complaining about how he hates bright colors, and everything should be a [[RealIsBrown uniform shade of brown]] -- that's the '''next generation'''.
** Similarly, ''Uncharted: Drake's Fortune'' has an unlockable EasterEgg called the "Next Gen Filter", which turns all of the game's bright and vivid colors to shades of brown and adds more bloom.
** Chapter 3 of ''Super Paper Mario'' is a massive take that against video game FanDumb; the villain of the chapter is Francis, a nerdy chameleon who, amongst other things, likes to go on video game forums and [[ComplainingAboutShowsYouDontWatch complain about games that he hasn't played]].
* The rivalry between Capcom and SNK resulted in numerous swipes. After ''Art of Fighting'' was released, Capcom created Dan Hibiki for ''VideoGame/StreetFighterAlpha'' as a mockery of ''AOF'' protagonists Ryo Sakazaki and Robert Garcia. Not to be outdone, SNK gave Yuri Sakazaki new moves that were explicit parodies of Ryu, Ken, and Sakura's. Eventually, both companies decided to profit from the rivalry with the ''[[CapcomVsWhatever Capcom vs. SNK]]'' games.
** Not to mention that Dan's new Ultra Combo in ''[[VideoGame/StreetFighterIV Super Street Fighter IV]]'', "Haoh Gadoken", which is a spoof of a commonly used desperation move from Ryo/Robert's moveset.
** In ''[[VideoGame/StreetFighterAlpha Street Fighter Alpha 2]]'', if you enter "SNK" as your initials after getting a high score, the game will change it to "CAP".
** Additionally a few ''Street Fighter'' characters appeared at the end of ''KOF '94'' as victims of Rugal who were turned to statues.
** In the case of Chun-Li, her profession in the first live-action ''Film/StreetFighter'' movie and [[WesternAnimation/StreetFighter the animated series from the '90s]] was a news reporter. In ''VideoGame/StreetFighterIII 3rd Strike'', this is one of her win quotes:
--->'''Chun-Li:''' Hey, leave me alone! I'm a fighter, not a news reporter!
::And then she made a cameo appearance in ''VideoGame/MegaMan9'' [[DiscontinuityNod as an anchorwoman]]...
** The American commercial for ''[[VideoGame/StreetFighterII Street Fighter II: Special Championship Edition]]'' had a green arm (obviously Blanka's) coming out of the game's case, and crumbling the ''Franchise/MortalKombat'' game case next to it.
* When the "Enter Your Name" screen in ''VideoGame/PokemonRedAndBlue'' is skipped by hacking or using a cheating device, the player and the rival have somewhat meaningful names. The player's name becomes NINTEN, and the rival's... SONY.
* In ''VideoGame/DukeNukem3D'', in one level the ground is briefly shaken by an earthquake, toppling a building that resembles id Software's headquarters, prompting the hero to comment "I ain't afraid of no VideoGame/{{Quake}}!"
** When Duke encounters a dead SpaceMarine in a secret room, he wryly comments "that's one ''VideoGame/{{Doom}}ed'' space marine". In turn, the protagonist of the somewhat lesser-known FPS ''VideoGame/{{Blood}}'' would come across a mangled, nearly dead Duke-lookalike hanging upside down, exclaiming "I've got time to play with you!" (a reference to a self-referential EasterEgg found in [=DN3D=]'s first level).
** ''VideoGame/DukeNukem3D'' actually has a number of references to various visual productions. There's a mock-up of ''Itchy and Scratchy'' from ''The Simpsons'' on some screens in one level, a recreation of the ''Star Trek: The Next Generation'' bridge that's been damaged hidden in another, several dead movie characters in various levels, various decorative items that mention something from a movie or TV series, and large portions of a number of levels are based on sections of movies.
** In a level of ''VideoGame/DukeNukemForever'', a soldier offers duke a suit of PowerArmor that looks suspiciously like Master Chief's from ''Franchise/{{Halo}}''. Duke's reply? "Power armor is for pussies."
** One of Duke's quotes from ''VideoGame/DukeNukemForever'': "I hate [[Creator/ValveSoftware valve]] puzzles!" And another one, which is also a throwback to the Space Marine one above: "That's one VideoGame/{{dead space}} marine!"
* ''VideoGame/SeriousSam'' takes some potshots at ''VideoGame/DukeNukem'' in almost every title thus far. For example, the Sirian council in ''Serious Sam II'' requested Sam's help because some "blondie guy" was "[[VideoGame/DukeNukemForever taking forever]]". In that level was a secret area called Duke's skeleton, which was a skeleton hung from a tree with still a very particular haircut. Sam's comment on finding it. "Dude, you've been hanging there, like, FOREVER." The fan-made ''Serious Sam Forever'' trailer doesn't help matters.
* ''Franchise/AceAttorney'':
** In ''VisualNovel/PhoenixWrightAceAttorney: Trials and Tribulations,'' Wright mentally comments to himself during a trial that the testimony has more plot holes than ''The Grid: Revelations'', a rather obvious Film/TheMatrixRevolutions reference.
** Also, in the sequel ''VisualNovel/AceAttorneyInvestigationsMilesEdgeworth'', Miles critiques the name of an airline called "iFly", saying that "nobody knows how to [[CamelCase properly capitalize and space nouns]] anymore".
** The entire series is a big ''Take That'' spoof of the unbalanced and frequently abusive Japanese court system. It culminates in ''VisualNovel/{{Apollo Justice|AceAttorney}}'', where [[spoiler:Phoenix, fed up with the current trial system and its unfairness, introduces the Jurist System.]]
** April May [[spoiler:tapping Mia's Phone]] while staying in the "Gatewater Hotel" is a obvious ''Take That'' at the Watergate Tapping Scandal.
* ''VideoGame/TheElderScrollsIIIMorrowind'' has a Khajit named "M'aiq the Liar", who has some funny responses to different topics. In the sequel, ''[[VideoGame/TheElderScrollsIVOblivion Oblivion]]'', he returns with a few snarky comments -- one of them being "People always enjoy a good fable. M'aiq has yet to find one, though. Maybe some day." This seems to be a Take that to the similar game ''VideoGame/{{Fable|I}}''.
** ''[[VideoGame/TheElderScrollsIIDaggerfall Daggerfall]]'''s manual includes this little take at the UnpleasableFanbase: "People who play role-playing games need more than some pretty graphics and nonstop action to [[DoubleEntendre whet their claymores]]; they want depth and character and wit and drama. They want the thickest, most involving novel that they've ever read translated to their 15" screen, with themselves as the hero. That's what I love about people who play role-playing games. They're so reasonable."
* Apogee had a bit of a joke at the expense of Commander Keen in ''VideoGame/BioMenace'', where Keen is one of the hostages in the second episode. In the backstory for episode 4 of ''VideoGame/CommanderKeen'', a character gets Keen's name wrong. Apogee repeated the incorrect version of Keen's name in the dialogue when you rescue him in ''Bio Menace''.
* Right in the middle of the [=GameCube=] vs. [=Xbox=] vs. PlayStation2 feud, one volume of ''Magazine/NintendoPower'' published a letter from a fan complimenting the writers on managing not to resort to this. The writers jokingly responded by claiming that the [=Xbox=] would cause brain damage if you dropped it on your head, and that the PlayStation2 ate small children. The latter joke became a RunningGag.
** When a fan commented on how creepy the concept of the KidHero often was, ''Nintendo Power'' simply said: "The next time a child with a sword attacks you, simply feed it to the nearest {{PlayStation 2}}.
* IRL example: Microsoft's various take that moments against the {{PlayStation 3}}, such as crashing a [=PS3=] launch party by bringing a boat with a gigantic {{Xbox 360}} banner into the background as cameras were rolling, or offering chairs for the patient people in lines outside stores waiting for their [=PS3=] -- the backs of the chairs contained a seemingly innocent URL which led to a site where Microsoft pretty much took the piss out of 360 having been on the markets for ages before [=PS3=] and how all that waiting must have been tiresome.
* ''VideoGame/{{BioShock|1}}'' in general can easily be interpreted as a take that to Ayn Rand's Objectivism philosophy. Especially when one considers Andrew Ryan's name is almost an anagram of Ayn Rand. The BigBad is [[spoiler: named [[Literature/TheFountainhead Fontaine]], but uses the pseudonym "Literature/{{Atlas|Shrugged}}",]] obvious references to Rand's books..
** And then ''VideoGame/BioShock2'' comes along and issues a TakeThat to Collectivism.
** In a similar vain, ''Bioshock: Infinite'' (from what we know) could be seen as TakeThat to blind Nationalism.
*** And generally, the series as a whole is simply just a big ole' TakeThat at extremism in any form, which WordOfGod supports.
** Also, it seems just for the hell of it, Francis from ''VideoGame/Left4Dead'' hates Ayn Rand, amongst MANY other things.
* Someone made a rather infamous GameMod for ''VideoGame/{{Doom}}'' called ''Doom: Rampage Edition''. The reaction was bad of course, and the author defended his work by claims of autism. Anyways, a prominent member of the Doomworld community said he could pull a better wad out of his ass. A week later, "A Better Wad I Pulled Out of My Ass" was released on idgames.
* The upbeat, optimistic, and very much non-angsty Zidane, male lead of ''VideoGame/FinalFantasyIX'', delivers an affectionate barb to his predecessors. "No [[VideoGame/FinalFantasyVII cloud]], no [[VideoGame/FinalFantasyVIII squall]] shall hinder us!". Likewise, the encyclopedia in ''VideoGame/StarOceanTillTheEndOfTime'' gives the normal meteorological description for "Squall" and then continues with "Speaking of squalls...oh, never mind".
* When stepping into a dark room in ''VideoGame/{{Prey}}'', the protagonist comments that he's "Doomed," a jab at the frustrating flashlight/weapon swapping in ''VideoGame/{{Doom}} 3''.
* In ''[[VideoGame/TheLegendOfZeldaOracleGames Oracle of Seasons]]'', in order to open a gate to another area, Link must find a [[PlayStation Triangular Jewel, a Square Jewel, a Circular Jewel, and an X Jewel.]] The item description of each jewel reads: 'A treasure from a by-gone age'.
* Helter Skelter is the first assassin that Travis kills prior to the events of ''VideoGame/NoMoreHeroes''. He happens to be a cigar-smoking albino with more than a passing resemblance to Dante from ''VideoGame/DevilMayCry''. He gets unceremoniously decapitated in the game intro with Travis commenting that he "couldn't tell if he was the shit...or just plain ol' shit!". This has led some people to believe that Mr. Suda51 isn't too fond of Dante or his series.
** Then there was the rank five match against Letz Shake, whose weapon was a gigantic earthquake machine that had Cell processors and Tri-Core engines, and which was controlled with what appeared to be a Power Glove and a set of Virtual Boy-esque goggles. After powering up for what seemed like forever, [[spoiler:a dashing fellow in a white suit, wielding a beam sword like Travis's, proceeded to drop out of the sky and destroy Letz and his earthquake machine in one slash.]]
** Right before the rank one match, Travis has a conversation with [[spoiler: Jeane]] during which she takes a stab at ''VideoGame/DukeNukemForever'': "What if the game gets [[ScheduleSlip delayed]]? You don't want this to become No More Heroes Forever, do you?"
** Suda gives us some {{Fanservice}} of the non sexual kind when we get to fight Helkter Skelter's brother. Who is a not so subtle jab at Cloud Strife from ''VideoGame/FinalFantasyVII'', the man has a vendetta against Dante and his stylish swordsman ilk.
* The Dark Sun universe game ''Wake of the Ravager'' has a large Take that to ''VideoGame/UltimaVIII'' in a journal you can find in the game, mostly mocking the plot holes and lack of resemblance to earlier Ultima games.
** This was in response to a surprisingly nasty Take that in ''VideoGame/UltimaVIII'' itself. It contained an in-game book called "The Eye of the Boulder", which mocked the competing game series ''VideoGame/EyeOfTheBeholder'' for requiring a large number of floppies, having inferior graphics and sound, using a restrictive movement system and having bad storytelling. Both the ''Eye of the Beholder'' and ''Dark Sun'' series of games were published by Strategic Simulations, Inc.
* In a leaked gameplay trailer for the MMO ''JumpgateEvolution'', the fighter squadron in the video indicates that they have been ordered to attack "Battlestation ''CCP''" who have been edging into their territory with "Operation ''Trinity''". CCP being the name of the company which designed and runs the MMORPG ''VideoGame/EveOnline'', and "Trinity" being the name of one of the recent large expansions to the ''EVE'' universe, primarily the graphics content of the game. [[ConvenientEnemyBase Some call it coincidence]], but others are certain that the footage of "Battlestation CCP" exploding in a ball of fire nicely explains the competing developers' outlook on their rivals.
** Which is hilarious in hindsight as it's been nearly two years since the intended release of ''JumpgateEvolution'' without a single news update on their main website since late 2009, making the game a solid contender for being VaporWare. Eve players would've enjoyed the last laugh if they had cared.
* Pretty much the entire plot of ''VideoGame/UltimaVII: The Black Gate'' was an extended, thinly veiled attack on Electronic Arts. Not too much of a surprise, considering the purchase of Origin by EA not long afterwards...
* Sony's legendary "$299" press conference, which pretty thoroughly took the wind out of Sega's press conference.[[note]]For those not in the know, Sega of America's president at the time had announced at E3 1995 that the Sega Saturn, initially meant to be released in September of that year, was instead already available as he spoke for the suggested retail price of $399. The very next keynote after this was Sony Computer Entertainment America's president announcing the [=PlayStation=]'s launch price above.[[/note]]
** And the "$599" press conference two generations later. It is legendary for the opposite reasons, and the subject of many more take thats in years to come.
** And then there's "$399" in the generation after that. See below for more details.
* There's also Kenji Eno's take that to Sony. At a press conference were Eno was going to announce platform exclusivity to the [=PlayStation=], he abruptly announced that his games would be exclusive to the Sega Saturn, with the overhead display first showing a PSX logo which changed to a Saturn logo, and stomped on a plush of one of Sony's mascots.
* ''Kessen 3'' contains several Take Thats against the general characterization of UsefulNotes/OdaNobunaga in fiction by casting him as the hero instead of [[DemonKingNobunaga a demonic baby-eating villain]] (the ''VideoGame/{{Onimusha}}'' series in particular, which features Nobunaga as the final boss in a couple of its games). During a battle with Akechi Hidemitsu (the true name of ''Onimusha's'' main hero Samanosuke), defeating him as Nobunaga treats the player to a special cutscene where the two treat each other as {{Worthy Opponent}}s rather than a demon facing off against a holy warrior.
** This led to dueling Take Thats between Creator/{{Koei}} and Creator/{{Capcom}}. In ''VideoGame/SengokuBasara 2'', Capcom took Naoe Kanetsugu, a faithful retainer of UsefulNotes/UesugiKenshin (and one of the main ongoing PowerTrio of the ''VideoGame/SamuraiWarriors'' series), and made him a JokeCharacter who constantly proclaimed to be [[NothingCanStopUsNow "INVINCIBLE!!"]], but is easily taken out in a few hits. Koei responded by turning two of ''Sengoku Basara''[='=]s main characters, UsefulNotes/DateMasamune and Maeda Keiji into villains in ''VideoGame/WarriorsOrochi''.
** And in ''Samurai Warriors Chronicle 2nd'' and later ''4'', Yagyu Munenori (the father of UsefulNotes/YagyuJubei) is portrayed as an honorable swordsman, as opposed to the turncoat he appeared as in ''VideoGame/{{Onimusha}}: Dawn of Dreams''. This also simultaneously gives a TakeThat about general portrayal of 'dastardly Munenori' in other stories.
* ''[[VideoGame/{{Turok}} Turok: Dinosaur Hunter]]'' for Nintendo 64 featured one Easter egg called "Quack Mode" which lowered the game's frame rate and caused the graphics to become more blocky. As the name hints, this was a Take that aimed towards the then-popular first-person shooter ''VideoGame/{{Quake}}''.
** ''Quake'' fired back with the N64 version of ''VideoGame/QuakeII'', where the instruction manual tells you "What are you waiting for, Dinosaurs in fog?".
* Gabe and Tycho of ''Webcomic/PennyArcade'' took a stab at attorney Jack Thompson over his crusade against video games. They donated $10,000 in his name to the charity Thompson would have donated to, had he not been lying. "For Jack Thompson, Because Jack Thompson Won't". To explain: Thompson was a Florida lawyer who made video games his MobyDick, using tactics that amounted to harassment to try to get these "murder simulators" essentially banned forever. He offered a challenge to game makers: produce a video game to his very exacting demands and he would donate ten grand to charity. The hook, here, is that Thompson felt game makers were forging murderers out of children, and so his challenge was for the makers to put themselves into the game ''as targets'', specifically as targets of unspeakably vile and grotesque murders. The challenge was phrased as a "You don't dare do this because you know I'm right", and Thompson very obviously never expected the challenge to be met. Which it was. An indie developer [[VideoGame/ImOK produced Thompson's demanded game]] ''exactly'', effectively calling Thompson's bluff, which, lo and behold, was in fact a bluff. Thompson tried to weasel out of it and then ''Penny Arcade'' stepped in and donated in Thompson's name, basically to ''grind the salt into the wound''. It was an excellent moment for schadenfreude, as Thompson, obviously, came out looking like a gigantic tool right away. Thankfully [[ItAmusedMe For The Lulz]], Thompson was not quite finished looking like a gigantic tool:
** And then Jack Thompson tried to sue them for donating in his stead. The judge got in on the take that by throwing Thompson's case out and threatening his license.
*** Not just sued, he tried to have them ''arrested'' for "harassment". You gotta give it to Thompson. It takes a lot of courage to try to get two guys arrested for giving money to charity (money he himself promised to donate but didn't).
** Child's Play is a charity that those two also set up to try to counteract the "gamers are evil" stereotype in media.
* Tomonobu Itagaki, of the ''[[Franchise/DeadOrAlive Dead or Alive]]'' series, cannot give an interview without taking a dig against ''any'' competing fighting series. According to Itagaki, Namco once dissed the ''Dead or Alive'' series in a Japanese ad for ''Tekken 4''. Whether it was a genuine diss or good-natured ribbing by their part is unknown, as the company also had a friendly rivalry with Sega, in which the two companies cross-promoted ''[[VideoGame/VirtuaFighter Virtua Fighter 4]]'' and ''Tekken 4'' in a series of ads.
* ''VideoGame/LaMulana'' is a take that to the current generation of video games; the game's MSX-like graphics and gameplay are in response to newer games being extremely flashy and having less challenge than their older, [[NintendoHard tougher]] ancestors. And then there's a couple quotes from Elder Xelpud targeted at Nintendo and the NES. One GameWithinAGame is a Take that at {{Dating Sim}}s and their players: "Real women don't operate by game systems!" A more subtle Take that concerns ''F1 Spirit 3D'': its [=ROM=] is the cheapest of all the [=MSX ROMs=] that have to be bought, and the only thing it ever does (when used in combination with the ''VideoGame/{{Contra}}'' [=ROM=], which is also ludicrously easy to obtain -- its [=MSX2=] version was a PortingDisaster) is make the player more vulnerable.
* In the third game in the original ''Franchise/SpyroTheDragon'' trilogy, refusing to pay Moneybags to open the bridge in the level Crystal Islands results in him threatening to turn you into a [[Franchise/SonicTheHedgehog blue hedgehog]].
* In ''VideoGame/TheCurseOfMonkeyIsland'', Guybrush Threepwood meets the Flying Welshman, a ghostly character who has been stuck in the misty ocean for years. He complains to Guybrush about the mist, to which Guybrush responds, "I like mist. I think it's pretty." Welshman: "Well sure, mist is pretty. But egad, is it DULL." An allusion to the game ''VideoGame/{{Myst}}'', apparently.
* ''VideoGame/AdventureQuest'' and its spin-offs, ''VideoGame/MechQuest'' and ''VideoGame/DragonFable'', have spoofs and references coming out of their ears. There are even a few places in each game where it would be easier to list what ISN'T in this category.
** It got even better in VideoGame/MechQuest. They recently released a vampire-based planet. The main character is Han Velsing, who retired because vampires [[BadassDecay stopped being threatening]] and [[Literature/{{Twilight}} started complaining about immortality, sparkling in the sun, and being all around pathetic.]]
** Another Twilight slam occurs in ''VideoGame/AdventureQuestWorlds'', in the boss fight of the Werewolf/Vampire War against a sparkly vampire by the name of Edvard, whose girlfriend Beulah dumped him for a werewolf (Ouch). For the first few days after the war ended, [[AnticlimaxBoss he was the weakest war boss in the entire game]], with only 900 hit points and rather weak damage.
** Another such ad for ''VideoGame/AdventureQuestWorlds'' makes fun of the ever-pervasive ''{{Evony}}'' banner adverts (namely the ones with the Ren-Faire-dressed GaussianGirl that say "Play now, m'lord") by having a player character pose heroically in front of the text "Slay free, play indiscreetly" while wearing nothing but boxer shorts.
* A trailer for ''VideoGame/SaintsRow2'' features not-so-subtle jabs at ''VideoGame/GrandTheftAutoIV'' by asking the viewer if they'd prefer "taking bored friends to go bowling" or "watching TV in the game" to spreading raw sewage on houses, doing crazy stunts or running around naked, all of which you can do in [=SR2=].
** In the mission "Saint's Seven," Pierce proposes a plan to rob the Poseidon's Palace Casino that the Boss and Johnny Gat consider to be overly complex and (worse) boring. His plan is the ''exact same'' plan used to rob Caligula's Palace in ''VideoGame/GrandTheftAutoSanAndreas''. (In case you were wondering, the Boss and Gat's alternative plan consists of "run in, shoot everything that moves, blast the safes open, and drive like hell away.")
** One of the targets in the Hitman minigame is a [[Franchise/IndianaJones fedora and leather jacket-clad archaeologist]] whose hobbies include "sniffing coke off of prostitutes."
** The introductory cinematic to one of the Mayhem minigames makes reference to "Zach Johnson," a NoCelebritiesWereHarmed version of infamous anti-video game crusader Jack Thompson, who is described as "a nutjob lawyer who gets hard at the idea of a lawsuit."
* Shortly after ''VideoGame/{{Diablo III}}'' was announced, a number of fans took umbrage at the "colourful" outdoor scenes, which included realistically rendered rainbows in waterfalls. The response of Lead World Designer Leonard Boyarsky was [[http://www.diablofans.com/forums/showthread.php?t=15849 this]].
** The ultimate TakeThat is an obscure Easter egg that opens a portal to [[http://www.diablowiki.net/Whimsyshire a brightly colored level reminiscent of ''My Little Pony'']].
* In ''VideoGame/SpiderManWebOfShadows'', when asked by Peter whether he likes "the new duds", Comicbook/{{Wolverine}} tells him that it makes him look like one of those emo kids who like to complain about how hard their life is when they don't know true pain. A bit of a dig at both emo kids and the maligned ''Film/SpiderMan3''. Peter replies to that with "Oh my god, you dork! You have a [=MyFace=] page, don't you!", an obvious jab at the "Social Networking" sites of [=MySpace=] and Facebook.
* The NintendoDS game based off of DuckAmuck is ''full'' of this trope in gaming. One of Daffy's tuants for failing a minigame is "Maybe you should try a game that's a little. less. challenging."
** The opening sequence before "Diamond Mine, Mine!" has Daffy saying "Egads! I'm in some low res game from the 70s. Oooohhhohoo..."
** Even better is the sequence from "Low Poly Daffy" *comes out of the machine that was supposed to turn him into a 3D character* "What The..? I said 'Next Gen' you slob! NEXT GEN!!"
* The ''VideoGame/ShadowWarrior'' demo contained an EasterEgg where you could find [[Franchise/TombRaider Lara Croft]] [[BoundAndGagged bound, gagged, and struggling]] (chained up in the final game) in a dungeon. Rather than helping her, the protagonist sarcastically states that "She's raided her last tomb" before leaving.
* Back in 1993, ''Myst'' and ''VideoGame/TheSeventhGuest'' were launched, displaying novel, but similar, production methods. ''The 11th Hour'', sequel to ''Guest'', has a Take That to its competitor -- a copy of a game called ''Missed'', with similar cover art, can be seen lying in a font full of filth in the chapel.
* PETA made [[http://www.peta.org/cooking-mama/index.asp this]] DarkerAndEdgier ''VideoGame/CookingMama''. Majesco immediately responded with [[http://kotaku.com/5093315/cooking-mama-responds-to-peta this.]]
** When another developer released educational knockoff "Science Papa," "Mama" issued a scathing press release about the sordid past between her and Papa. They dated, apparently. It went badly.
* In ''Bootfighter WindomXP'', the mechas [[ThemeNaming are all named after]] Windows [=OSes=] and Linux. Among the three weakest, two of them are named "Millenium" after the notoriously buggy Windows ME. Hmmmm...
* "[[HeyItsThatGuy Wasn't he the guy from]] ''Franchise/StarWars''?" -- from an out-take from ''VideoGame/WingCommander III''
* One commercial for ''VideoGame/CommandAndConquerRedAlert3'' had a central character complain about how people shouldn't worry about [[Franchise/StarCraft wars in distant galaxies]] when they've got one going on Earth.
* ''VideoGame/BattlefieldBadCompany'' takes several light-hearted jabs at several famous series including ''VideoGame/GearsOfWar'', ''VideoGame/RainbowSix'' and ''Franchise/MetalGear'' to name a few. It is also contrast itself amongst shooters by giving a satisfying ending for players: [[spoiler:they not only live but go home wealthy]].
** Another take that happens [[http://www.youtube.com/watch?v=cc6-bCM4l-s in the sequel]], the highlight being ''[[spoiler: "He'll just send [[VideoGame/ModernWarfare some special ops douche bags with pussy ass heartbeat monitors on their guns]], instead of us!"]]''.
** [[http://kotaku.com/5843892/battlefield-3s-latest-tv-spot-goes-above-and-beyond-the-call A NSFW ad for]] ''Battlefield 3'' declared that it went "above and beyond the call".
*** [[http://kotaku.com/5832203/call-of-duty-makers-say-competitors-anti+call-of-duty-talk-harms-the-gaming-industry?tag=battlefield Activision responded to EA's trash talk nicely]], and [[http://kotaku.com/5832660/trash+talking-battlefield-publisher-predicts-call-of-duty-will-collapse--in-2+3-years?tag=battlefield EA's retort was less than diplomatic]].
* The freeware ''VideoGame/{{Tetris}}'' clone ''[[http://www.pineight.com/lj/ Lockjaw]]'' originally had some modes that poked fun at ''Tetris DS'' and "guideline" ''Tetris'' games in general, such as "Ridin' Spinners" and Dual Marathon.
** The "Vs." mode, included in the final cut, is explicitly labeled as a Take that to ''Tetris DS'' [[AllThereInTheManual in the game's manual]].
** The same author of ''Lockjaw'' also developed ''VideoGame/{{Lumines}}[[VideoGame/{{Minesweeper}} weeper]]'',[[http://www.pineight.com/lu/]] a Take that to not only the PSP's high price and ''Lumines'' not taking full advantage of the PSP's hardware capabilities, but also as one to people who mispronounce "Lumines" as "loo-mines" instead of "luminous".
* The bad guy organization in the game ''VideoGame/NeoGeoBattleColiseum'' is called WAREZ. Creator/{{SNK}} [[DigitalPiracyIsEvil blames piracy]] for its bankruptcy in 2001.
* In ''VideoGame/{{Persona 4}}'', you can buy a book called "Witch Detective". When you read the book, the game shows something like this:
-->A ploddingly-written romantic comedy about a girl on her first day of school in a new town. [[Literature/{{Twilight}} Vampires are involved]]. The content of this book was almost physically painful for you to read.
** The Japanese version just outright does a take that on guys who read LightNovels not for the story but [[http://jphinano.wordpress.com/2012/02/29/all-light-novels-are-the-same/ for the girls]].
* In ''TabletopGame/{{Warhammer 40000}}: VideoGame/DawnOfWar 2'', during one of the between-mission Space Marine dialogues reference is made to a former campaign in Kaurava (location of the Soulstorm expansion), during which the Space Marine captain is described as being an idiot. ''Soulstorm'' was developed by Iron Lore Entertainment rather than Relic, who developed the rest of the series. The result was an ObviousBeta which became infamous largely due to {{Narm}}, in particular said captain's bizarre voice acting resulting in 'Sphess Mahrines' as a fandom meme. The exact line is given by a Space Marine who fought at Kaurava:
--> What happened at Kaurava was a mistake. [[LetUsNeverSpeakOfThisAgain I will not speak of it again.]]
* ''VideoGame/SpaceQuest IV'' let the player search through a clearance box of video games while looking for the ''Space Quest IV Hintbook''. The games were parodies of other publishers' releases at the time, such as ''Sim Sim''. The harshest parody was ''Boom!'', a ShallowParody of ''VideoGame/{{Loom}}'' which was advertised as having "No other characters, no conflict, [[GuideDangIt no puzzles]], [[TrialAndErrorGameplay no chance of dying]], and no interface" -- a blatant Take that to Lucasarts' philosophy of avoiding Unwinnable games and [[HaveANiceDeath gratuitous player deaths]].
* This could be a mistaken reading of the dialogue, or it could be a very subtle take that, but keep a bunch of marines alive enough in ''VideoGame/HaloCombatEvolved'', especially in a Warthog, and they will start to comment: 'Man, this never gets old!' When you've been doing nothing but driving or shooting for about fifteen to twenty minutes this begins to look like a Take That.
* The score ranking system in the ''VideoGame/{{Civilization}}'' series compares your exploits to famous leaders throughout history. The lowest ranking? Dan Quayle.
** To top that, one of the corporations you can start is Creative Constructions: The Ending sentence: "Perhaps if a construction executive had been present during the designing of Gaudi's Sagrada Familia, it would already be complete and accepting donations for renovations."
* ''VideoGame/{{Descent}}'' aimed a massive TakeThat at ''VideoGame/{{Doom}}'', its primary competition at the time, in the form of this commercial: [[http://www.youtube.com/watch?v=JrHAMzV_OII Descent not equal to Doom. Greater than.]]
* [[VideoGame/GuitarHero "They don't really want you to play 'Free Bird': They're just heckling you."]] Turned into a ContinuityNod in ''Guitar Hero II'' when the last song you have to play to beat the game was, indeed, "Free Bird". "FINE. So they aren't heckling you. Sigh."
* In ''VideoGame/{{Postal}} 2'''s ''Apocalypse Weekend'' expansion, the final mission on Saturday is to recover [[NoFourthWall the Postal 2 gold master disk]] from Running With Scissors' underhanded former publisher, [[spoiler:Bullfish]] Interactive, leading to a boss fight with the company CEO [[spoiler:Phraud Hogslop]]. Incidentally, [[RealLifeWritesThePlot in the real world]], Running With Scissors terminated their deal with publisher Whiptail Interactive over breaches of contract on the latter's part...
* ''VideoGame/{{STALKER}}'' had a shot at ''VideoGame/HalfLife1'', where Gordon Freeman winds up in the zone, making a log of his short lived experience in the Zone, how he traded his crowbar for food and died shortly after.
** It's not much of a take that when, in his log, he's disappointed he couldn't '''FIGHT BEARS''' in the zone - his very first log just complains about the lack of killing anything.
** Which is also a take that against the developers themselves... mutated bears were originally supposed to be in the game, but removed before release. One of the only ones that wasn't still in the game's code.
* ''VideoGame/Left4Dead'' had a few of these.
** This was the first game to put one over on the Zombie Genocider achievement ''VideoGame/DeadRising''; ''VideoGame/Left4Dead'''s Zombie Genocidest achievement requires you to kill 53,595 zombies -- ''one'' more than in ''Dead Rising''.
*** ''VideoGame/{{Prototype}}'' gets in on the [[OverlyLongGag joke]] as well, having an achievement for killing 53,596 zombies -- ''one'' more than in ''VideoGame/Left4Dead''.
*** ''VideoGame/RockBand 3'' has you "kill" 53,596 [=HOPOs=] for an achievement.
** Valve then parodies themselves of the achievement with another achievement called "The Littlest Genocide", requiring players to kill only 10% of the original amount of zombies for the Zombie Genocidest achievement.
** Zoey and Francis's comments on the statue of Atlas in the airport, another Take that at Creator/AynRand and arguably a ''Bioshock'' ShoutOut.
** A more obvious take that for ''Dead Rising'' is a graffiti on the wall that says "Otis, Out of film, no helicopter, Zombies are too fast. Not going to make it, Frank West".
*** This was more likely a friendly poke, since the ''Left 4 Dead'' included friendlier references to ''DR'', like a message congratulating the dev team on the release of ''VideoGame/DeadRising2'' hidden in ''The Sacrifice'' comic. For what it's worth, the ''DR'' team returned the favor in ''[=DR2=]'' by having wall graffiti saying "DON'T STARTLE THE WITC-".
** Bill in ''The Sacrifice'' sometimes says anyone who runs around filling up things with gas is an idiot. He says this due to how gasoline will become very rare in an zombie outbreak. This is a jab at the ''Left 4 Dead 2'' survivors, where they are required to get gas for a car, a generator, and a boat.
** The 2nd level in The Passing has the survivors go through an under the river tour with the end of it marked by a sign saying "Coming in 2010!" Sometimes Coach may say "Coming in 2010? But phase 1 ain't done!" This is a jab at the FanDumb that complained how ''Left 4 Dead'' wasn't "finished" when ''Left 4 Dead 2'' was announced.
* At one point in ''VideoGame/ReturnToZork'', you are shrunk and placed inside a water-filled ship-in-a-bottle to find a PlotCoupon. If you search around, you can find a skeleton dressed in the same outfit as [[VideoGame/MonkeyIsland Guybrush Threepwood]], with similar music in the background. The text reads "Guess his 15 minutes are up."
** Which would have been way funnier had it said ''ten'' minutes, as this is how long Guybrush can hold his breath underwater.
* ''[[VideoGame/SuperSmashBros Super Smash Bros. Brawl]]'' has a couple:
** The Mushroomy Kingdom stage is a representation of the first two stages of ''VideoGame/SuperMarioBros1'' as barren wastelands because they've gone unexplored for over twenty years. The reason they look so dead? Because RealIsBrown!
** Snake's Codec piece regarding Sonic is a joke that was lost in translation, as Snake's Japanese voice actor is the son of Dr. Eggman's actor, thus the dislike. Also, hedgehogs are a Snake's worst nightmare in nature. It shouldn't be too hard to figure out why.
* ''VideoGame/EatLeadTheReturnOfMattHazard'' had a huge one on ''VideoGame/FinalFantasyVII''. The sixth boss is named Alto Stratus, a type of cloud. This character can only talk in text boxes, which Matt needs to click. He goes on and on about how he was sent to kill Matt. When one of his text boxes is just [[VisibleSilence "..."]] Matt throws a rant on how much time people waste reading those. Then you finally fight him, and Alto moves in a FF-like ATB bar system. And the description for the achievement/trophy for beating him? It's "Forecast: No clouds ahead"
** Also, the game takes a shot at ''VideoGame/MetalGearSolid2SonsOfLiberty.'' The opening plot twist was for Matt to be killed of in the first level and be replaced by Sting Sniperscope, a then-unheard of character.
** The viral marketing campaign for the game blatantly attacked Activision's business "ethics" with this [[http://therealmatthazard.wordpress.com/2008/10/01/marathon-and-megasoft-merger/#more-88 press release]] from the fictional company, Marathon-Megasoft.
* The painting of Vigo the Carpathian in ''VideoGame/GhostbustersTheVideoGame'' (canonically set in 1991) says that "you will have a ruler far worse than he was, and you will have him...twice." Now...the question is....Clinton or Bush? ([[FlameBait Do not answer that question.]])
** A less polarizing and still funny example is when Vigo predicts that [[http://en.wikipedia.org/wiki/Segway "It" turns out to just be a scooter]].
* The paper shredders in ''VideoGame/{{Glider}} 4.0'' were labeled "Fed-O-Matic," and appeared in rooms named "The North Room" and "North by [=NorthWest=]", after [[http://en.wikipedia.org/wiki/Oliver_North Oliver North]].
* ''{{Uplink}}'' delivers a Take That against the FBI in an EasterEgg if you visit the Steve Jackson game's website, claiming to start tracking you as a hacker.
* ''[[VideoGame/GuitarHero Guitar Hero V]]'' delivers a TakeThat against everyone who was upset by the changes in Judy Nails in ''Guitar Hero 3.'' The game almost totally reverts the changes... but notes that she now does music directed towards whiny, self-important teenagers.
* In the opening cinematic for ''VideoGame/BrutalLegend'', the band Eddie is working for is a painfully obvious jab at the entire genre of nu-metal who get hideously killed by Ormagoden, the 'avatar' of classic heavy metal.
* ''[[VideoGame/RockBand Rock Band 2]]'' has one towards a band AND towards one of its biggest sponsors. In Band World Tour mode, occasionally you'll get random events asking you to do a benefit show or to do an encore in addition to the songs you chose, etc. One of the challenges is to do a sponsor show with Hot Topic to play a song by Music/{{Paramore}}. If you choose to do it, you'll get a decent amount of cash... And lose 25,000 fans in the process as well. This was later patched ([[ViewersAreMorons the official reason is players got confused when they lost fans]]).
* ''Franchise/MassEffect'':
** The first game contains a take that against chicken hawks if Kaidan is in the party for the "Our Own Worst Enemy" assignment, and a rather ironic take that against the video game industry itself if Ashley is in the party on Noveria. In the former case, [[FantasticRacism Terra Firma]] representative Charles Saracino asks for Shepard's endorsement, as the opinion of the first human Spectre ''and'' a decorated marine carries a lot of weight. Eventually, Kaidan's patience wears thin:
-->'''Kaidan:''' So you can say "I support our troops," and get into office because of our sacrifices, huh?
** Then there's the take that against the MoralGuardians who complained about the sex scene, in "Bring Down the Sky" (PC version) - a computer file in a radio station talks about how they'd received complaints that they were encouraging people to [[BoldlyComing sleep with aliens.]]
** ''Mass Effect 2'' has a person selling video games on the Citadel uttering a different take that about the industry and FanDumb every few seconds.
* ''VideoGame/VampireTheMasqueradeBloodlines'' has one from the latest unofficial patches made by fans that restored some of the originally planned content in the game, such as history of the vampire player character. The optional background for one of the vampire clans is "video game publisher", which proceeds to explain that the player character [[DoesThisRemindYouOfAnything ruined lives and so forth]]. Considering what happened to Troika Games in no small part thanks to their publisher, this seems [[HilariousInHindsight amusingly accurate]]. And the vampire clan, which the video game publisher is embraced into? [[LooksLikeOrlok Nosferatu]].
* ''TheWitcher'' has an expert on the Holy Grail claim that the theory of [[DanBrown Bronze Dan]] that claims the Grail is a descendant of [[CrystalDragonJesus Lebioda]] [[Literature/TheDaVinciCode "begins with a convoluted theory about the derivation of the word Grail. [...] The theory goes on to present the tempestuous and twisted fate of Sang-Real, but the author gets lost in his arguments, often contradicts himself… generally it turns into an unholy mess."]] The reference is even more blatant if you know that Polish uses the same word for "bronze" and "brown".
* Ads for the 3DO referred to the SNES and Sega Genesis as baby toys. [[SarcasmMode Because, as we all know, the 3DO went on to eclipse them both]].
* In ''VideoGame/FinalFantasyVII'', Sephiroth and Cloud are routinely voted as two of the best characters in the series. The in-game manuals for ''VideoGame/DissidiaFinalFantasy'' have [[VideoGame/FinalFantasyXII Penelo]] just not getting the appeal behind either of them and decides neither of them is all that interesting. This is ironic when you consider Penelo was a generic "quirky" character that spent basically all of ''XII'' in the background.
* This and AuthorTract sum up ''SuperChickSisters''. The cutscenes in the sequel go out of their way to reference ''MarioTeachesTyping'' and ''VideoGame/MarioPaint''.
* ''VideoGame/DoubleDragon II'''s first boss, Burnov, in addition to wearing [[Manga/{{Kinnikuman}} Neptuneman]]'s mask, bears a resemblance to {{Karnov}}, who was the first boss in ''VideoGame/BadDudes'', which in turn was a TakeThat at the first ''VideoGame/DoubleDragon''.
* [[http://www.youtube.com/watch?v=GVr0tcBZqGg This commercial]] for ''VideoGame/{{Blur}}'' depicts a ShallowParody of ''VideoGame/MarioKart'' (possibly mixed with ''VideoGame/{{Kirby}} Air Ride'') at the beginning. A broccoli creature (a [[Franchise/SuperMarioBros Toad]] {{expy}}?) decides that kart racing is lame and looks longingly at the Blur race on the other side of the fence. It [[MisaimedFandom didn't work]] for [[http://thweatted.deviantart.com/art/Brock-Lee-and-Co-165840615 some]]!
* During the ''Madden NFL''/''NFL 2K'' war, both EA and Sega had one screenshot on the back cover depicting its cover player making a play at the expense of the other game's coverboy (ex. Marshall Faulk stiff-arming Brian Urlacher on the back cover of ''Madden NFL 2003'', Terrell Owens doing the same to Ray Lewis on ''ESPN NFL 2K5'').
* In ''[[VideoGame/SoldierOfFortune Soldier of Fortune: Payback]]'' which was made by a different developer than the first two games, your CO's name is Casandra Decker, whose surname is a TakeThat at Sergei Dekker, the BigBad of the original game.
* An ad for ''VideoGame/TyTheTasmanianTiger'' showed Franchise/CrashBandicoot, Franchise/SonicTheHedgehog (without his giant quills), and SpyroTheDragon bandaged up in hospital beds, all with samples of Ty's signature weapon stuck in various areas of their bodies. Ty then comes in and yells "Boo!" and causes them to die.
* ''VideoGame/SilentScope 2'': "Now, let's play Franchise/MetalGear for real!" A Konami franchise fires a take that at another Konami franchise.
* The ''Rad Racer'' games on the NES were clones of Sega's ''OutRun'' series. Sega fired back with a game titled ''Rad Mobile''.
* The first boss of ''VideoGame/{{Turok}} 2'' is a GiantEyeOfDoom named... [[VideoGame/GoldenEye1997 Goldeneye]].
* E3 2010 was full of take that on all sides. A particularly memorable one was Nintendo talking about how glasses 3D was weak and showing off their glasses-free Nintendo3DS immediately before Sony's glasses 3D-heavy announcements.
* WorldOfTanks has a series of advertisements that poke fun at more "common" games, namely EVEOnline, ''VideoGame/WorldOfWarcraft'', and your typical Tank Simulator and Racing game. The WoW one has your typical fantasy "tank" (as in the character archetype) curb stomp a group of players, only to get run over by - you guessed it - a tank. The other, non-gameplay trailers are roughly the same thing, only modified for each different subject matter.
* In ''VideoGame/RatchetAndClankFutureACrackInTime'', there is one scene where Clank and [[RecurringTraveller The Plumber]] are standing in front of a large, mysterious green pipe coming out of the floor, which Clank is about to hop into. The following exchange ensues:
-->'''Clank:''' Are you coming?
-->'''The Plumber:''' Plumbers don't just [[Franchise/SuperMarioBros go diving down strange pipes all willy nilly!]] That'd be ''ridiculous.''
* After the release of ''VideoGame/{{Bulletstorm}}'', Creator/EpicGames released a free downloadable-for-PC game entitled ''Duty Calls'', which pokes fun at--you guessed it--''VideoGame/CallOfDuty''.
* In the original ''VideoGame/{{Age of Empires|I}}'', one of the campaigns is set in Ancient Japan. The games include wildlife as various opponents, including stronger, more powerful versions of each. So what is the first enemy encountered in the Yamato (Japanese) campaign? "[[Manga/KimbaTheWhiteLion Lion]] [[Disney/TheLionKing King]]".
* This is more of a "British"[[note]]It's also, in fairness, a [[CulturalCringe super picky American]][[/note]] thing than a strictly "video games" thing, but ''VideoGame/BenThereDanThat'' features one about beer in the alternate universe where the UK has become the 51st American state. The schlocky "authentic English pub" has two drinks on tap: a robust and delicious British lager, which the lily-livered American barman won't serve to anyone who can't provide more ID than is really advisable to carry in day-to-day life, and something watery and soulless, which would only qualify as "ale" (or, for that matter, "alcoholic") if you bribed the truth-in-advertising guys.
* In ''VideoGame/SamAndMaxFreelancePolice'' season 2, investigating a picture of George Romero in Stinky's diner will lead to this:
-->'''Sam:''' Is that George Romero or Cesar Romero?
-->'''Max:''' Well based on the putrefied flesh, I'd have to say Creator/JohnRomero.
* In ''VideoGame/FalloutNewVegas'', there's also Yes Man's little reference to [[http://www.youtube.com/watch?v=7IzpVxMSvhY Liberty Prime]].
** If you have the Wild Wasteland perk, you can find a fridge with a charred skeleton wearing a distinctive fedora inside, referencing the much reviled "nuke the fridge" scene in ''Film/IndianaJonesAndTheKingdomOfTheCrystalSkull''.
** One of the special random encounters in ''VideoGame/{{Fallout 2}}'' has a bunch of Unwashed Villagers all banding together and [[NoHoldsBarredBeatdown beating the everloving shit out of]] a guy named Grim Reaper. Grim Reaper was the username of a rather vicious and persistent {{troll}} who kept spamming the Creator/InterplayEntertainment forums during ''Fallout 2'''s development, mostly attacking a fan community called - you guessed it - the Unwashed Villagers.
* In the original ''VideoGame/KillerInstinct'', if the player wins the game as [[BigBad Eyedol]], [[http://www.youtube.com/watch?v=dsmz-7XXiS0 his ending]] is a clear Take That at Blanka and his ending in ''VideoGame/StreetFighterII''.
* The flash game ''Crush the Castle'', possibly being the prime example of causing a case of FollowTheLeader that soon turned into the mobile-based sensation known as ''VideoGame/AngryBirds'', since it shares a similar premise and physics engine as the former, had a TakeThat against the latter with its installment ''Crush the Castle 2 Players Pack''. Beating its Undead Mode where you fight off a ZombieApocalypse unlocks a chicken as a projectile. It has practically zero mass, does meager damage on impact with castle walls, and disappears on contact, making it the least effective projectile in the game.
* At some point in ''VideoGame/WorldOfWarcraft'', there was an outdoor raid boss that summoned a mob named "Demented Druid". Their tactics? Moonfire spam.
** In the short story, ''[[http://us.battle.net/wow/en/game/lore/leader-story/garrosh-hellscream/4#readmode Heart Of War]]'', Garrosh complains about, among other things, the failure of the trolls to retake the Echo Isles from a single witch doctor. This reflects some player complaints about the trolls not retaking the Echo Isles until Cataclysm, despite the fact that the mastermind is ([[ActuallyADoombot apparently]]) killed in a low level quest.
* ''VideoGame/{{Portal 2}}'' has one in the start of "The Itch" chapter. Wheately has shamelessly stolen test chambers from [=GLaDOS=] while claiming them as his own work and has made test chambers that are incredibly easy to solve and have silly writings on the walls out of wall tiles and light fixtures, which spell TEST. Valve stated in their commentary they wanted the first few test chambers from Wheatley to feel like how a first time level designer would make a level, which is a not too subtitle jab at people who flood hosting web sites with poorly made or plagiarized levels.
* There's a [[GameMod hack]] of ''VideoGame/SonicTheHedgehog2'', titled ''Sonic 2 Dimps Edition'', which is a large-scale Take That at recent Sonic games developed by Creator/{{Dimps}}, particularly the first episode of ''VideoGame/SonicTheHedgehog4''. Notable features include random speed boosters everywhere, an altered soundtrack, physics tweaks and a heavy reliance on the homing attack.
* ''VideoGame/Rayman3HoodlumHavoc'' makes many jabs at the platforming genre, and Andre makes a jab at Zelda at one point.
* Remember the death of the TyrannosaurusRex at the claws of the Spinosaurus in ''Film/JurassicParkIII''? [[http://www.youtube.com/watch?v=Cv0wjS3nvso Not so lucky this time around...]]
* There's this one in-universe interview at "AA News Online" (for ''[[VideoGame/{{ARMA}} ARMA II: Operation Arrowhead]]''):
-->'''Ivan Ruce''': It seems pretty obvious to me that no one wants to see a ''[[VideoGame/OperationFlashpointCodemasters Flashpoint Rising]]'' in the Green Sea Region.
** Moreover, the v1.99 patch for ''VideoGame/OperationFlashpoint: Cold War Crisis'' actually both renames that game to ''ARMA: Cold War Assault'' and removes the Codemasters-created Red Hammer campaign. The former may have been legally necessary... the other, not so much.
* In ''FreddyPharkasFrontierPharmacist'', a "lost and out-of-place" [[VideoGame/KingsQuestV Cedric the Owl]] is eaten by vultures. This TakeThat is more directed towards the character than the ''VideoGame/KingsQuest'' series, which was also made by Creator/{{Sierra}} and is referenced several other times in ''Freddy Pharkas''; Cedric was ''hated'' by many players for his high-pitched, whiny voice and general uselessness.
* The remake of ''VideoGame/{{Syndicate}}'' mentions that Reactive Armour provides protection against "tunneling rounds", which are an upgrade choice in ''VideoGame/DeusExHumanRevolution''.
* In December 2006, the staff of ''VideoGame/KingdomOfLoathing'' released an item called the "Yuletide troll chrysalis" in [[BribingYourWayToVictory Mr. Store]], which hatched into a familiar that provided extra stats, occasional healing, and items (in the form of Christmas carol parodies) that could buff players. The reaction was ''extremely'' negative, as a number of players suggested increasing its healing effect and axing the carols - in other words, stripping away its only unique feature. Mr. Skullhead, one of the creative team, [[BerserkButton did not take this well]], and launched into a rant at the StopHavingFunGuys, lambasting them for how they only wanted an "Optimal Ascension Familiar" that had no picture, description, or any other flavor, but merely did positive things and printed stats. On April Fool's Day of the following year, an Optimal Ascension Familiar became available... as one of the ''worst'' familiars ever put out, with negative effects rivaling the (intentionally) crippling Black Cat. There are many such instances in the history of KOL, but this is likely the most notorious.
* ''VideoGame/AdventuresToGo'' takes a snipe at [[http://en.wikipedia.org/wiki/AIG AIG]] - when Finn first joins the eponymous adventurer's guild, he refers to it as ATG. Severn, the man at the office next door, tells him that the abbreviation "makes it sound like some failed bank or insurance company".
* In ''VideoGame/TheBindingOfIsaac'', Judas' [[NiceHat fez]] is a jab at [[VideoGame/{{Fez}} Phil Fish]], who voted against Isaac creator Edmund [=McMillen=] and his comrades at the Independent Games Festival, thereby being considered a Judas.
** ''VideoGame/HotlineMiami'' also joined in the mockery with the Phil "Fish Mask" which translates all dialogue to French... that's it.
* ''VideoGame/TheGreatGianaSisters'' proclaimed "[[Franchise/SuperMarioBros The brothers are history!]]" It backfired, as Nintendo ordered a cease-and-desist on the game's distribution just a month after its release.
* In ''VideoGame/RetroCityRampage'', the Player feels a sudden urge to go on a "[[GoombaStomp stomping]] rampage" after playing the "[[MurderSimulator stomping simulator]]" ''Super Stomp Pals", which leads into a long TakeThat against anti-violent-video-game activist Jack Thompson (the guy who coined the term "murder simulators"), the Australian government, and parents who don't take personal responsibility for the games they let their kids play.
* The hot springs scene with Buxom handmaidens in ''VideoGame/AsurasWrath'' can be seen as a subtle take that at ''VideoGame/GodOfWar'''s sex minigames. There are a few others, such as Asura basically defying the idea of a rampaging demi-god having to be completely ruthless to be a badass.
* ''VideoGame/LollipopChainsaw'' makes some ''priceless'' jabs toward modern-day pop stars like Katy Perry and Justin Bieber. Also, in Chapter 4 (the chapter where Juliet and Nick keep being sucked into various arcade games), Nick says, "If [[Franchise/SuperMarioBros a little dude in a red cap and blue overalls]] pops out at me, I am seriously gonna vomit all over myself."
* ''VideoGame/GameDevTycoon'' took a jab at people who pirate video games by ''releasing their own cracked version on torrent sites on release day''. The cracked version plays normally until you get to the PlayStation3[=/=]XBox360 era, where you find out that all of your profits are being drained by pirates.
* There's an achievement in ''Pro Cycling Manager 2011'' and ''2012'' for winning the TourDeFrance with a French rider.
* At E3 2013, Sony unleashed a massive take that against Microsoft by basically saying the {{PlayStation 4}} will not do any of the things Microsoft's {{Xbox One}} will do (required online connection, limits on used games, etc.).
** The [[https://www.youtube.com/watch?v=kWSIFh8ICaA used game sharing tutorial]].
** The online posters that declared things such as, "Yes, we use your TV too...to play games." (a jab at Xbox One's E3 conference focusing on TV features)
** And just to add insult to injury, the [=PlayStation=] 4 retails for $399, a hundred dollars less than Microsoft's console.
* An early advertising campaign of the MMORPG ''VideoGame/WonderKing'' depicted human personifications named "[=WonderKing=]" and [[VideoGame/MapleStory "Maple"]] dueling. The personification of "VideoGame/WonderKing" always wins the duel with "Maple" defeated.
* After Zynga made a ripoff of ''TinyTower'', Tiny Tower responded by adding an in-game quest called "Beware of Dog" (Zynga's logo is a bulldog), which involves ripping off another company's game. Even better, the icon for it is one of the in-game citizens in a devil costume.
* ''PAYDAY 2'' has an achievement called Fish A.I., which is a jab at the ''Call of Duty'' franchise that boasted having advanced A.I. for fish in one of their games.
* ''VideoGame/{{Skullgirls}}'' revealed a new character for AprilFools 2014: Fukua, a PaletteSwap of Filia. This is shortly after the final character for ''[[VideoGame/StreetFighterIV Ultra Street Fighter IV]]'' was revealed to be Decapre, a Palette Swap of Cammy.
* Two from ''VideoGame/WhenTailsGetsBored''
** Tails attends the Really Bad Plot Developer's Trade Show partially because he "might get to throw things at the ComicBook/{{Archie Comics|SonicTheHedgehog}} people" (when the game was released, the comic was smack in the middle of its DorkAge).
** Also at the convention, there's a sign saying "Meet the [[WesternAnimation/AdventuresOfSonicTheHedgehog AoStH]] writers!"
* In the release trailer for ''[[VideoGame/{{Scribblenauts}} Scribblenauts Unmasked]]'', one of the last scenes shows the Stephanie Brown iteration of Comicbook/{{Robin}} running down the villain Black Mask with a motorcycle, a take that to the former's horrible mistreatment in the ''Franchise/{{Batman}}'' storyline, "War Games".
* In ''VideoGame/{{DJMAX}} Portable'', the song "Dreadnought" has a background animation depicting a national leader with GeorgeWBush's face (but with eyes censored out) as a power-tripping imperialist. When Pentavision released an "International" version of ''DJMAX Portable''[[note]]adds Japanese and English language options; the game is still [[NoExportForYou Korean-region]] but the PSP is region-free anyway[[/note]], "Dreadnought" was [[{{Bowdlerise}} removed]] and replaced with another song.
* In ''MarvelVsCapcom3'', Deadpool tells Magneto "Welcome to die!", quoting the latter's [[MemeticMutation memetic]] {{Engrish}} line from the ''VideoGame/XMen'' arcade game.
* ''VisualNovel/HatePlus'' make as a few jabs at the whole {{Eroge}} genre:
** On Day 3, if you try to weasel your way out of baking a cake, *Hyun-ae goes into a long rant about how relationships require actual work, unlike relatively effortless eroge relationships.
---> '''*Hyun-ae:''' [[YouBastard "What do you think this is, some sort of tacky ero visual novel?"]]
** The ImageSong [[http://isaacschankler.bandcamp.com/track/its-not-ero-feat-senah-kim "It's Not Ero!"]] is about *Hyun-ae's relationship with the protagonist, and the very first lyrics insist that ''Hate Plus'' is no "ero story" with "smutty [=CGs=]".
* The launch trailer for ''VideoGame/CelDamage HD'' takes a shot at the online multiplayer phenomenon that has plagued console games since the late sixth-gen era. [[http://www.youtube.com/watch?v=dtI448SdIL8 Watch it here.]]
* A very amusing advertising campaign for ''VideoGame/MonsterHunter'' featured a ton of this:
-->'''[[BarbarianHero Ironbeard]]''': "Are ya kiddin' me!? I dunnae geddit. I mean, [[Series/DeadliestCatch what's so "deadly" aboot a wee bit 'o' crab fishin']]!? Are they trappin' giant sea beasties, with deadly, venomous fangs!? Or electric fire-breathin' creatures, with razor-blade claws!? NO! They're catchin' iddy, bitty crabbies! I mean, look at 'em! Pah! Be careful, ladies: one 'o' these things might give ya a might nasty pinch!"
* ''VideoGame/LunarEternalBlue'' features an easter egg where, if you click a book in the library, it is [[PeripheryHatedom about killing Barney]], and Ruby says "Hallelujah, about time somebody wrote this book!"
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