* FlakyPastry gives us the goblin [[http://flakypastry.runningwithpencils.com/comic.php?strip_id=402 vizier]] [[MeaningfulName Reptilis.]]
* ''Webcomic/TheOrderOfTheStick'':
** Daimyo Kubota is an always plotting, GenreSavvy [[AristocratsAreEvil aristocrat]]. Almost everything he does to try to usurp Hinjo's position is just plain hateful, culminating in him [[spoiler:ordering the assassination of a pair of former commoners who were promoted to nobility. The wife is pregnant]]. When the plan fails, he [[spoiler:murders his own number two with poison just to give himself time to escape]]. When [[spoiler:he's captured, he plans to use his [[VillainWithGoodPublicity good publicity]] to avoid justice and humiliate Hinjo]]. Fortunately, [[spoiler:right after he outlines the above plan, Vaarsuvius, not wanting any more distractions from the main plot, [[CrowningMomentOfAwesome disintegrates him]].]] His status as a Smug Snake is cemented by the fact that he [[BigBadWannabe just doesn't stack up]] against BigBad Xykon and his long-term planning henchman Redcloak. He's also horribly naive, and thinks taking the city back from Xykon will be a trivial matter.
** Likewise, [[CardCarryingVillain Nale]], leader of the Linear Guild and Elan's EvilTwin, isn't nearly the MagnificentBastard and evil mastermind he likes to think he is; Vaarsuvius points out that most of his plans, which he likes to think of as works of genius, are in fact rather trite and cliched (if nevertheless somewhat effective), and he has the tendency to come off as being rather smug rather than magnificent. [[spoiler:Elan and Nale's father, General Tarquin, a genuine MagnificentBastard, more or less confirms this when he is insulted by being compared to Nale:]]
-->"Your brother was a disorganized buffoon who cared more about satisfying his own ego than any realistic plan for world domination. All he ever cared about was that everyone knew HE was the victor, even when the situation called for keeping a low profile."
** Tsukiko is an incredibly vain sorceress who [[ThinksLikeARomanceNovel believes she's the heroine of]] some ''Literature/{{Twilight}}''-esque novel with Xykon as the dashing undead love interest. Worst, she actually believes she can treat Redcloak like dirt and constantly get away with it, up to the point of replacing him as Xykon's [[TheDragon Dragon]]. [[spoiler:Redcloak ultimately demonstrates that she's very, very mistaken on every count, and way over her head.]]
* The [[CorruptCorporateExecutive slimy, manipulative businessman]] Serk Brakkis in ''DominicDeegan: Oracle For Hire'' is a walking embodiment of this trope. He uses his power to utterly ruin people's lives, [[ScrewTheRulesIHaveMoney takes their money and then hides behind Byzantine laws]]. In the end, however, he is trampled under a ''[[CrowningMomentOfAwesome very]]'' [[CrowningMomentOfAwesome satisfying]] HumiliationConga, beginning with a fencer flicking his wig off ("''Toupee!''"). Much later, when it looks like he's going to [[KarmaHoudini beat the rap]] after another foiled scheme, [[spoiler:Celesto shows up and turns him inside out.]]
* Faz in ''Webcomic/{{Shortpacked}}'' is a toadying, [[AmbitionIsEvil nakedly ambitious]] sycophant with a permanent smug expression and a tendency to openly plot against and undermine the people he works with. Absolutely no one in the store, including his boss, particularly gives a damn about his continuing existence or welfare.
-->'''Faz:''' Your '''thoracic diaphragm''' heaving in anger is not unlike how I picture your anatomy during our inevitable lovemaking.
** If you need ''even more'' evidence of his Smug Snake status, just read his entry on the cast page: "Shortpacked!'s most annoying recruit has an infuriatingly smug grin you'd love to remove with a grenade launcher."
*** It doesn't help that he also comes off as a slimier CasanovaWannabe when trying to convince [[{{Meganekko}} Amber]] to sleep with him, including pulling out the Kinsey Graph when Amber said she was a lesbian (Long story)
**** [[spoiler: He's obliviousness over the fact that Amber was really his [[BrotherSisterIncest half-sister]] isn't helping his case either.]]
* Vriska Serket of ''Webcomic/{{Homestuck}}''. She's a spiteful, conniving, BLUH BLUH HUGE BITCH with a serious case of ChronicBackstabbingDisorder. She also would like to ''think'' that she's the best {{Troll}}, but really isn't capable of manipulating anyone without resorting to MindControl, and usually ends up being manipulated ''herself'' by other characters' {{Batman Gambit}}s.
** Oddly enough, she may actually know this; her {{munchkin}}-ry and {{Glory Hound}}ing are implied to be an attempt to match her warped idea of what will make people respect her, and part of her falling-out with [[MagnificentBastard Terezi]] was due to jealousy that Terezi [[ManipulativeBastard could do more with no special abilities]] than Vriska could with PsychicPowers.
* ''Webcomic/SluggyFreelance'': Ralfoy Malfoy [[note]]a parody of Draco Malfoy[[/note]]. He takes the smug-snakeness to the extreme by acting smug even though his "enemy" is the adult but childish Torg who will inevitably just do something like give him a wedgie (or even tell him to do it himself) and send him scuttling away. Only in the 3rd parody did he actually manage to rise to the status of a real adversary for a while... and that was at the expense of getting a video put up on Website/YouTube of [[ExactWords him saying]] [[{{Squick}} he thought a ferret was sexy-cute]].
* Umbria/Zaedalkaah from ''Webcomic/OurLittleAdventure''. She believes herself to be a skilled liar and cunning calculator, but most of what was actually going in her favor is simply luck. She [[DePower used to be a skilled half-demon assassin]], but has been reborn into something considerably less powerful. It doesn't make her act any less entitled however...
* [[LeastICouldDo Rayne Summers]] became a rare non-villainous example when an arc was written of him [[AuthorAvatar bashing webcomic artists for ScheduleSlip while subtly praising his own comic's creators for not doing so.]] His niece's smug expression as he's going on his high horse doesn't help in the least, either.
* ''Webcomic/{{Kubera}}'' has a few examples wandering about. But the one of greatest note is Riche. The woman is one of the simple {{Muggles}} in a world of the [[DifferentlyPoweredIndividual mages]] who isn't even one of the major antagonists, yet manages to out-smug even the SmugSuper[=/=]SmugSnake SnakePeople present and has so [[MoralMyopia few morals]], you'd be better off trying to list the ones you can find than those you cannot. And, she thinks she's the best thing since sliced bread because she can [[ScrewTheRulesIHaveMoney buy/ bribe]]/ [[ScrewTheRulesIHaveConnections blackmail]] her troubles away or hire specialists to do whatever her whims dictate. [[BadBoss Needless to say... guess who gets the blame when things go wrong?]]