* Zapp Brannigan, ''WesternAnimation/{{Futurama}}'' (combined with a parody of TheAce). He is also a MilesGloriosus.
** Given his position in the global military, his case is more like Big Name, Bigger Ego.
** Bender has a Big Ego constantly at odds with his Small Name, as most vividly seen in "A Pharaoh to Remember". Pointing the latter out is one of his biggest {{Berserk Button}}s.
* Peggy Hill from ''WesternAnimation/KingOfTheHill''. She's a loving mother and wife, but she thinks she's much smarter and more attractive than she is.
** Her, erm, ''unique'' take on the Spanish language.
** Some examples include her stating that "in her opinion, the day after Thanksgiving is the busiest shopping day of the year", believing that being in a bunch of foot fetish videos was somehow advancing the cause of acceptance for big footed women like herself and claiming that her IQ is 170 (her own estimate which is 10 points below Einstein).
** Later episodes explain that the reason for Peggy's inflated ego is because her own mother was an overly critical, judgmental, and controlling shrew who never praised Peggy for anything. Peggy ''has'' to believe she's the best at everything because it's the only way she can convince herself that her mother was wrong and she's not worthless. This is a {{retcon}}, as Peggy's mother was previously depicted in a very different, less critical fashion.
* Eddy from ''WesternAnimation/EdEddNEddy''.
-->'''Eddy:''' I was born to fleece, Double D. Do you know who I think I am?\\
'''Edd:''' Unfortunately, yes.
** In TheMovie, it's revealed that [[spoiler:his behavior is all a JerkassFacade due to him believing that if he acted more like his brother (who is an even bigger {{Jerkass}}), he'd be more popular.]]
*** When he [[spoiler:breaks down and admits that he's nothing but a failure and that he doesn't deserve such loyal friends as Ed and Double D.]] It's a HUGE step towards CharacterDevelopment for Eddy and it causes him to become less of a jerk.
** Kevin fits this trope as well.
* Finn from ''WesternAnimation/StormHawks'', whilst a talented sniper, is nowhere near the ladies man he thinks he is.
* Number 2 in ''WesternAnimation/CodenameKidsNextDoor''. Downplayed in that he is very competent, most of the time, but tends to overestimate even that. More than anything though, he thinks he's funnier than he actually is.
** Numbah 4 in a MirrorUniverse episode, when it's revealed that the BigBad is [[EvilTwin alternate version of himself.]]. Numbah 4 realizes that if his counterpart is a hypercompetent villain, then he must also be a DirtyCoward.
* Cartman from ''WesternAnimation/SouthPark'', though he displays a number of tropes at a number of different times. There are also several occasions where Cartman was incognito and openly tried to make his image look better if someone didn't say anything cool about him, [[WhatAnIdiot even if he had to blow his own cover to do so.]]
* Kent Powers from ''WesternAnimation/QuackPack'' was presumably based on the original Ted Baxter.
* {{Kent Brockman|News}} of ''WesternAnimation/TheSimpsons'' is an intentional copy of Ted Baxter.
** In the episode where Marge stars in ''"AStreetCarNamedDesire"'' musical, the director, while competent, sees himself as this supreme director even though the only play he ever mentions directing was a school play.
*** He prides himself on it though, by carrying the review around and quoting it.
--->"Play enjoyed by ''all''!"
* Squidward from ''WesternAnimation/SpongebobSquarepants'' aspires to be an artist, and thinks living next door to idiots like [=SpongeBob=] and Patrick while working as a cashier at [[BurgerFool the Krusty Krab]] is beneath him. He's not a very good musician, and all his paintings and sculptures seem to be of himself.
** Subverted in one episode, where he takes credit for [=SpongeBob=]'s sculpture and fails miserably at getting him to make another, better one to show the art critic. He snaps and goes insane, randomly throwing and chiseling like a madman, and then storms by the critic and angrily tells him that the ''janitor'' is now the artist and storms off. The art critic sees the sculpture, which is ''a magnificent work of art'', and says:
--->'''Art critic (to janitor):''' "You, sir, are the ''greatest artist '''who ever lived!'''''"
** Mr. Krabs is turning into one of these.
** Sandy plays with this. She is actually the most intelligent and talented member of Bikini Bottom by far. However this does lead her to overestimate her skills at times and sometimes gets rather overcompetitive and arrogant when someone implies she is isn't the best at something.
* The eponymous character of ''WesternAnimation/InvaderZim'' is despised by his ''species'' due to the combination of this trope and TooDumbToLive.
** All Irkens are this trope, as the Almighty Tallest demonstrate. Zim just takes it much farther because he single-handedly destroyed their invasion fleet once - yet thinks he behaved properly.
* Appropriately-named Dash Baxter from ''WesternAnimation/DannyPhantom'' is a slight variation in that only the audience and the main characters see through his self-image, the rest of the characters viewing him exactly as he views himself.
* Same goes with [[JerkJock Brad]] on ''WesternAnimation/AmericanDragonJakeLong'', who's practically a Creator/{{Disney}} equivalent of Dash.
** The title character himself fell into this a lot, especially early on. Jake was quick to praise himself - only to fall flat on his face when things got tough. When [[LetsGetDangerous he shed the ego]], he'd be a force to be reckoned with.
* Bloo from ''WesternAnimation/FostersHomeForImaginaryFriends'', as well as Duchess and Jackie Khones.
* Starlite, ''WesternAnimation/RainbowBrite'''s talking steed, who likes to introduce himself as "Starlite, the most magnificent horse in the world".
* Creator/ChuckJones turned ''WesternAnimation/LooneyTunes'' character DaffyDuck into this starting in the early 1950s.
** Also Plucky Duck, the ''WesternAnimation/TinyToonAdventures'' character based on Daffy.
*** Sometimes it seems like half of it is just Plucky being a kid; hopefully he'll grow out of it and not become his mentor. He's been competent when he's wanted to be (except, unfortunately, in asking girls out).
** Surprisingly, Daffy went through a bit of a deconstruction of this trope in ''Film/LooneyTunesBackInAction''; in one scene, he actually acknowledges his lack of success relative to Bugs, lamenting his position at Warner Brothers and the fact that all Bugs has to do is "munch on a carrot" for everyone to love him. Not quite enough to qualify as BigEgoHiddenDepths, since it only lasts the one scene, and throughout the movie there is every indication that the Small Name, Big Ego personality is the true one.
* Disney's ''WesternAnimation/DarkwingDuck'' brings another main (and title) character example. He does have [[LetsGetDangerous genuine competence lurking beneath the surface]], though.
* Gaston from Disney's ''Disney/BeautyAndTheBeast''. His VillainSong suggests he might even be CompensatingForSomething, [[LampshadedDoubleEntendre If You Know What I Mean]].
** In ''WesternAnimation/HouseOfMouse'' Gaston is a recurring character, often saying "No one (verb)s like Gaston!"
*** Also a [[MemeticMutation recurring character]] on the Internet in many forums and imageboards alike. Parodied in one ban message where he says "NO ONE SHUTS U-" followed by a beat panel where he realizes this means he'll have to stop talking, then he tells the viewer "Eh, I think I'll let you have that one."
* Henry Masterson, aka the Headmaster from ''WesternAnimation/TransformersAnimated'' is very deliberately a parody of this trope.
** During the season two finale, Starscream builds a small army of clones of himself, each of whom represents an aspect of his personality and almost all of whom are [[MythologyGag references to the G1 Seekers]]. The Thundercracker homage, "Egomaniac Starscream", represents...well, it's in his name. Starscream has a pretty high opinion of himself, but at least he can back it up (to everyone except [[BigBad Megatron]]).
* It seems a lot of ducks fall for this trope: WesternAnimation/{{Duckman}} is another main character who embodies this.
** Duckman's awareness of how pathetic he is varies from episode to episode (and sometimes from scene to scene). When he's not being this trope he's usually being a JadedWashout (with little middle ground in between).
* Mung Daal in ''WesternAnimation/{{Chowder}}'', who often thinks that he's the greatest chef around.
** While his greatness is debatable, he does at least outstrip his rival Endive in actual commitment (Endive values dignity above all else, which leads to methods which seriously abrade Mung "It's not even edible if there's no love" Daal).
* Tako from ''WesternAnimation/SushiPack'' considers himself to be a great artist worthy of the world's admiration, but his abstract paintings are less than admired by anyone, even his own teammates. One episode, in fact, had him chasing down the bad guy not because he stole all the art in the museum, but because he stole all the art in the museum except for Tako's paintings.
* Finbar the mighty shark from ''Rubberdubbers'' who considers himself to be the most fearsome shark in the sea. Ar ar ar!
* In ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'', Captain K'nuckles would be a good example of this combined with TheWoobie.
* On ''WesternAnimation/TheFairlyOddparents'', Timmy became one after one too many cases of AcquiredSituationalNarcissism. Tad and Chad tend to play it straight.
* The late 80s series ''WesternAnimation/CaptainNTheGameMaster'' featured several characters from Nintendo games, like VideoGame/KidIcarus and VideoGame/MegaManClassic. Simon Belmont from ''Franchise/{{Castlevania}}'' was depicted as a vain and arrogant "Ted Baxter"-like vampire hunter and rival to the main hero, Captain N.
** Hilariously, he even had the look down, [[YouDontLookLikeYou looking NOTHING AT ALL like the two canon versions of Simon.]] He dresses and prepares more like a jet-setting hiker than a vampire hunter.
* Cody from ''WesternAnimation/TotalDramaIsland'' is this on his flirting abilities, as well as Owen on his [[AnimalsHateHim wilderness skills]], and Courtney as part of her second-season JerkSue persona.
** Chris and Justin on their own attractiveness. Though with Justin [[EvenTheGuysWantHim it seems to be justified]].
** Ezekiel in ''World Tour'' is also one of these, thinking he's going all the way even when Gwen reminds him that he was voted out first last time.
** Also Tyler, who thinks he is the greatest athlete around, but constantly proves to be possibly the worst.
** Blaineley has a very high opinion about her TV host abilities that seems unwarranted considering the TDWT Aftermath's reveal she was fired from her old show.
** Scott in ''Revenge of the Island'' is a SmugSnake who thinks he's a MagnificentBastard. Lampshaded late in the season when he thinks a trap he put up worked (it was actually [[HiddenDepths Zoey's]]) and he exclaims, "Hey! One of my traps actually worked!"
** The sixth season brings us three more: Max thinks he's [[EvilerThanThou the most evil contestant]] in the show's history, but he's actually a HarmlessVillain. Secondly is [[JerkAss Amy]], who shows no skill in anything but [[ManipulativeBastard manipulation]], but calls herself "perfection". Finally we have [[AscendedFan Topher]], the celebrity wannabe whose [[JustHereforGodzilla only goal for going on the show]] is to learn from/take over the role of the host.
* Master Shake from ''WesternAnimation/AquaTeenHungerForce''. He constantly refers to himself in ways that assume whoever he's talking to has heard of him and always believes everything should involve him in some way. He's also a NoNothingKnowItAll who's clearly making it up as he goes along, and more clearly thinks he's getting away with it.
* Johnny Bravo of ''WesternAnimation/JohnnyBravo''.
* Lucius on ''WesternAnimation/JimmyTwoShoes''.
* Brainy Smurf, on ''WesternAnimation/TheSmurfs''. Often, he will brag and moralize to his fellow Smurfs in invariably any situation, only for his advice to be dubious at best and completely wrong at worst. (In the animated series, when one of the Smurfs tires of him, he will be thrown out of the village ...) He believes his quotations (compiled in volumes usually titled "Quotations From Brainy Smurf") will get other Smurfs to see him as a great orator and with insightful wisdom, although the quotes are little more than nonsensical ramblings, or copied wisdom from one of his fellow Smurfs. He thinks of himself as a ''de facto'' second-in-command whenever Papa Smurf is gone or needs someone to reinforce his authority, but this authority is often better handled by other Smurfs.
* [[OccidentalOtaku Birch Small]] of ''WesternAnimation/MyLifeMe'', especially when it comes to her artworks. She shows off her own "manga art" to her manga idol Miyazaki [[AsLongAsItSoundsForeign Lee]], which the idol claimed to like only to insult a different "local" comic also made by Birch, which prompts her to bitch him out and start insulting some of the very work of his she was praising earlier.
* Antoine of ''WesternAnimation/SonicSatAM'' sees himself as a heroic, intelligent "and so very handsome" Freedom Fighter who can take Swatbots in their thousands. In reality he is a sniveling DirtyCoward that often acts as TheLoad. Sonic and Sally, though much more genuinely competent, frequently have IdiotBall moments due to their conflicting egos.
* Kuzco was this at the beginning of ''Disney/TheEmperorsNewGroove'' having absolutely no doubt that everyone admires him. That turned out not so right.
* ''WesternAnimation/ThePenguinsOfMadagascar'' episode "Hot Ice" gives us Cecil, a burglar who believes himself to be a criminal genius, to the point '''that he leaves handwritten signed notes declaring himself to be a criminal mastermind at the scenes of his crime'''.
** King Julien is also a rather extreme example.
* TheEeyore of ''WesternAnimation/JohnnyTest'', Hubert "Dad" Test.
* Reggie Bullnerd from ''WesternAnimation/ChalkZone''.
* Kyle and Salty Mike from ''WesternAnimation/SquirrelBoy.''
* Bessie Higgenbottom from ''WesternAnimation/TheMightyB''.
* Mojo Jojo and Princess from ''WesternAnimation/ThePowerpuffGirls''.
** Blossom has also been accused of this.
* Principal Pixiefrog from ''WesternAnimation/MyGymPartnersAMonkey''.
* Dean from ''WesternAnimation/TheGoodeFamily''.
* Professor Pamlemoose from ''WesternAnimation/{{Sidekick}}''.
* Kitten Kabootle and Mr. Fischburger from ''WesternAnimation/RickySprocketShowbizBoy''.
* Lok from ''WesternAnimation/TakAndThePowerOfJuju''.
* ''WesternAnimation/InspectorGadget'', far more so than in the film version. This actually is a major element which [[StatusQuoIsGod preserves the status quo]]. Most notably, he is convinced that Dr. Claw is so terrified of him that MAD packs up and leaves as soon as Gadget is assigned to a case. This may be the main reason he canonically can't catch Dr. Claw, despite the number of times they've been physically close: Gadget ''cannot believe'' Dr. Claw would dare go near him, and thus cannot recognize him. To some extent, this is also why Inspector Gadget tends to not notice MAD agents trying to kill him or recognize the MAD logo.
* Control Freak on ''WesternAnimation/TeenTitans''. He’s actually fairly competent as villains go, but the Titans still don’t take him seriously. He wasn't even mentioned on the list of "villains to watch out for" the Titans East got when they were housesitting the tower!
* Dr. Jacques von Hämsterviel in ''WesternAnimation/LiloAndStitchTheSeries''.
* ''WesternAnimation/RegularShow'': Park Avenue, graffiti artist from "Under the hood".
--> '''Park Avenue:''' Yes, I am the one who did it! I am the graffiti artist! I fill the world with knowledge! I paint the truth! I paint rebellion! I-
--> '''Benson''': I'm calling the cops.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' has [[ThirdPersonPerson The Great and Powerful Trixie]], who boasts of being capable of doing everything better than everyone.
** There's also [[FeatheredFiend Gilda, a bullying griffin]] who claims to be totally awesome and superior to the "lame-o" ponies.
* Lampooned in the ''WesternAnimation/{{Animaniacs}}'' episode "Broadcast Nuisance". The Warner siblings provide (admittedly poor) service to Dan Anchorman, host of a news show, who has been shown to be arrogant, rude, demanding, and egotistical. Being rude to the Warner siblings is very bad for your mental health. (The Warner siblings have been shown capable of being polite and apologizing -when treated accordingly.)
* Brian Griffin from ''WesternAnimation/FamilyGuy'' spent years working on a novel entitled ''Faster Than The Speed of Love'' which turned out be a complete rip-off of the ''Film/IronEagle'' film series, even though Brian claimed he never saw any of them. Everyone who had heard of the book's plot mercilessly taunted Brian about it being a rip-off but he refused to acknowledge it. When the book did get published yet did not sell a single copy after being critically lambasted, the next day Brian read a rave review for a celebrity self-help book and thought self-help books were the reason the novel sold so terribly. He then decided to write a similar book out of spite; the book became popular and Brian slowly began raving "I have created a best selling PHENOMENON" until he was taken down on ''RealTimeWithBillMaher''.
** It seems the only people who did read and enjoy it were [[PeripheryDemographic a book club made up of mentally retarded people]]. The rest were shredded as box fillers.
** Brian is also egotistical when it comes to women. Brian always tries to act intelligent and suave to impress women so that he can easily have sex with them, but whenever they break up, Brian tends to blame the women he dates as the reason they broke up instead of admitting that his negative behavior was his own fault. One episode has Brian being confronted by every single woman he ever dated and they all point out how flawed he is, only for Brian to retort with flaws he sees in every woman he dated, saying [[NeverMyFault it's their fault their relationships with him went sour]].
*** A more traditional example of this trope on the show would be Quahog Channel 5 news anchor Tom Tucker, who has earned multiple comparisons to Ron Burgundy (and not only due to his BadassMustache).
--->"Do you know who I am? I'm Tom Tucker, dammit! I make more in an hour than you make in two hours!"
* Grunkle Stan from ''WesternAnimation/GravityFalls''. Please, ladies, control yourselves.
* Dr. Venture from ''WesternAnimation/TheVentureBrothers''. He is a slothful and incompetent "scientist" who has ridden his father's coattails his entire life. He often believe he is the life of the party and highly desirable even when no woman wants to have anything to do with him.
* In the ''WesternAnimation/BatmanTheAnimatedSeries'' episode "[[Recap/BatmanTheAnimatedSeriesE25TheClockKing "The Clock King"]], Temple Fugate sincerely thinks that the guy who shares his seat at the subway after one year had to know his name, or that Counselor Hill knows his impending legal case simply because his law firm is handling it, or that he gave the AdviceBackfire on purpose.

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