'''No Matter How I Look At It, It's You Guys' Fault I'm Not Popular!'''

'''The manga'''

* Tomoko has a TigerAndBunny poster in her room.
* In Chapter 1 she plays ''Duel Love'' on the DS.
* In chapter 2 Tomoko name-drops ''Manga/{{Gantz}}''. Later in that chapter she is wearing a t-shirt that appears to feature Socially Awkward Penguin.
* In chapter 2, when the inside of Tomoki's room is shown, a Wayne Rooney jersey can be seen hanging on the wall. On multiple occasions in later chapters, there is also a poster of Andres Iniesta.
* In the chapter where she first hangs out with Yuu, Tomoko decides to play ''PopNMusic'' and ''QuizMagicAcademy''.
* The anime she [[SelfInsertFic inserts herself into]] in her fantasies in chapter 9 seems to be ''Literature/FateZero''. In fact, she most likely imagines herself as the character Kotomine Kirei.
* Later on in Chapter 9, she imagines the fat kid and herself as Seiji and Shizuku from ''Anime/WhisperOfTheHeart''.
* Chapter 10 has an [[ShowWithinAShow anime]] that looks a lot like ''LightNovel/HaruhiSuzumiya''.
** Also she's holding Pocky between her fingers in a ''{{Wolverine}}'' fashion.
* In Chapter 13 she is briefly seen playing ''SoulHackers'' and fighting one of the {{Bonus Boss}}es.
* In chapter 15 what appears to be a ''{{Anime/Persona 4}}'' poster can be seen in her room.
* Chapter 19, she name-drops ''Literature/BattleRoyale''. She even references the WeaponOfChoice for one of the major characters (a sickle).
* In Chapter 20 she thinks about [[Manga/KOn joining the Light Music Club even though she can't play any instrument]]. While considering it, she imagines herself on stage in a bunny suit like Haruhi Suzumiya. But even she realizes how stupid the idea is.
* In Chapter 23, she attempts to go [[{{Manga/Saki}} Stealth Moko]], complete with shadowy aura. It doesn't work.
* Chapter 25 contains a ''{{Manga/Kuroko No Basuke}}'' reference while Tomoko is playing gym.
* In Chapter 26, the AoOni can be seen on Tomoko's computer.
* In Chapter 27, she name drops [[LightNovel/HaruhiSuzumiya the S.O.S. Brigade]] and [[BokuWaTomodachiGaSukunai the Neighbors Club]] while thinking about starting a club.
* In Chapter 28 Tomoko imagines herself becoming "that white kid" from Manga/{{Akira}}.
* In Chapter 31, Tomoko's goal in life is based upon {{Manga/Jormungand}}. The chapter also shouts out to ''LightNovel/ChuunibyouDemoKoiGaShitai''.
* Chapter 32: "[[Manga/KOn Untan! Untan!]]"
* Chapter 32.5: Tomoko can be seen playing ''{{VideoGame/Persona 3}}'' and trying to mimic Mitsuru's hairstyle.
* Chapter 34: Tomoko imagines herself as [[{{Literature/Another}} Misaki Mei]].
* In chapter 36 Tomoko reads ''Literature/NorwegianWood'' and claims that her switching from reading manga to this is a sign of her maturity. She doesn't understand much of it though.
* In chapter 39 Tomoko manages to guess Nemoto's surname because she remembered that "it was [[{{Franchise/Gundam}} Nemo]]-something".
* In chapter 56 Tomoko watches WesternAnimation/MyLittlePonyFriendshipIsMagic. This is also a [[ActorAllusion shout-out]] to Kitta Izumi who played Tomoko in the anime and also dubs the voice of Rainbow Dash in Japan.
* In chapter 57, Kotomi considers cosplaying as Shimakaze from ''VideoGame/KantaiCollection''.
* In one WhatIf omake Tomoko is shown reading ''{{Manga/Tonari no Kaibutsu kun}}''. She then breaks the fourth wall to comment that her life would be much more fun if the author of that manga were also the author of her story.

'''The anime'''

* In the first episode of the anime, when Tomoko enters her brother's room, he's reading a volume of Manga/{{Arachnid}}.
** Also instead of WiiU, her brother has a PS3 and ''Pro Evolution Soccer/Winning Eleven''. Episode 5 reveals that [[BlandNameProduct it's renamed "Winners Eleven"]].
** One T-shirt of hers has "Spark" written in the Franchise/StarWars font.
** The scene where Tomoko searches the Internet for the information on how to make herself prettier parodies Light Yagami's killing spree from the first episode of the ''Manga/DeathNote'' anime (and she begins her search at [[BlandNameProduct Gaagle]]).
** When Tomoko goes to the book store, the manga she picks out is ''Manga/KitakubuKatsudouKiroku'', which also happens to be published by Square Enix and got an anime adaptation in the same season as WataMote.
* Tomoko visits [[BlandNameProduct WcDonalds and SterTully Coffee]] during the series.
* One of the games Tomoko plays at the beginning of the episode appears to be ''Kiniro No Corda'', looking at that Yunoki CG.
* In episode 3, many of Tomoko's fantasies take place in the world of ''VideoGame/AnimalCrossing''.
* When delving into one of her erotic fantasies in episode two, Tomoko finds herself curled and severely wounded inside a crater much like [[spoiler:Yamcha's death]] in one of the early episodes of ''DragonBallZ''. The pose is back for episode 5.
* Tomoko has volumes of ''Manga/AkameGaKiru'' and ''Manga/{{Barakamon}}'' in her room during episode 2. Later on a copy of ''Manga/GekkanShoujoNozakiKun'' pops up.
** She also has a ''Diabolik Lovers'' poster in her room.
* The cover for Tomoko's Yandere Boys CD looks an awful lot like the cover for the first ''Yandere Heaven'' CD.
* Tomoko and Yuu are playing a light gun game reminiscent of ''HouseOfTheDead'' at the arcade. The answer to the question posed to the other arcade game Tomoko is playing is most likely "[[http://www.arcade-museum.com/game_detail.php?game_id=9481 Seicross]]".
* During gym class, Tomoko imagines herself as a Motoko Kusanagi Expy, a la ''Manga/GhostInTheShell''.
* In one of her signature bad moods, Tomoko thinks to herself that she'll [[Videogame/AnimalCrossing play a game on her 3DS and chop down other peoples' peach trees.]]
* The BL game Tomoko buys in episode 5 is based upon ''Hadaka Shitsuji'', a visual novel in which the good endings are achieved through being absolutely cruel to your butlers--often by raping them.
** Tomoko is reading ''Manga/ServantXService'' --which just happens to be another SquareEnix manga that got an anime adaptation the same season as WataMote.
** The closing credits for that episode parody the long-running children's series ''Manga Nihon Mukashi Banashi''.
** Also, before the opening credits of this episode, Tomoko is watching [[LightNovel/HaruhiSuzumiya The Melancholy of Haruhi Suzumiya.]] Apparently the [[EmotionlessGirl emotionless girl]] just revealed to [[DeadpanSnarker one character]] that [[spoiler:she is an alien.]]
** The way Tomoko keeps 3 Pocky between her fingers is reminiscent of {{Wolverine}}'s claws.
** In one ImagineSpot she sees herself as one of the ESPer children from ''Manga/{{Akira}}''.
* In episode 6, the cover of the game she's playing at the beginning (''Planetary Prince Gachi Love 8108%'') resembles ''VisualNovel/UtaNoPrinceSama'' (whose anime adaptation is called ''Uta no Prince-sama Maji Love 1000%'').
** She's later seen reading a book called ''[[Literature/TheGrapesOfWrath The Oranges Of Wrath]]''.
* In episode 7, Tomoko visits [[Website/NicoNicoDouga Hera Hera Douga]], [[Website/YouTube MyTube]], and Yahuq!, and buys a webcam off Konozama.
** Among the anime she watches are ''Anime/KikisDeliveryService'', ''Manga/DetectiveConan'', and ''Manga/KiteretsuDaihyakka''.
* Episode 8's card game is TabletopGame/MagicTheGathering.
* In Episode 9, when Yuu-chan calls her, the logo on Tomoko's phone is eerily similar to [[Anime/NeonGenesisEvangelion SEELE]]'s logo...
** There's even a big "SOUND ONLY" on the screen.
** [[Manga/KOn "Un-tan! Un-tan!"]]
* Episode 10: Tomoko mentions how before joining school she dreamt of meeting [[Manga/KimiNiTodoke Kazehaya-kun]]. In [[spoiler:her delusion about the Everyday Club,]] the girl looks like a [[LightNovel/ChuunibyouDemoKoiGaShitai brown-haired Rikka]], and the club distribution looks very similar to the one of the SOS Brigade.
* [[SchoolFestival Episode 11]]: Tomoko imagines what it would be like if she joined the light music club. In the first ImagineSpot, she's a PlayboyBunny [[LightNovel/HaruhiSuzumiya Haruhi]] and in the second a mixture of [[Manga/KOn Azusa's appearance and Yui's music ability (or lack thereof)]]. In addition, the anime that Yuu and Tomoko are discussing is most likely PuellaMagiMadokaMagica.
* In episode 12, after Tomoko secretly records her classmates, she finds out they're not talking about her at all. She then wonders if her classmates deliberately ignore her, and imagines herself as Mei Misaki from ''{{Literature/Another}}''.
** Three of her female classmates in PE are doing the [[TheMelancholyOfHaruhiSuzumiya "Hare Hare Yukai" dance.]]
** The cockroach sequence references ''Manga/TerraFormars'', where humans battle mutated roaches.
** During Tomoko's ImagineSpot where she pictures herself visiting a Purikura with two friends, the three of them perform the military salute from ''Manga/AttackOnTitan.''

'''No Matter How I Look At It, It's You Guys' Fault That My Friend's Not Popular!'''
* Chapter 1: Tomoko tries to convince Yuu that her nickname is [[OreNoImoutoGaKonnaNiKawaiiWakeGaNai Kuroneko]].