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* ''WesternAnimation/AdventureTime'': ''Sandwiches'' are SeriousBusiness in the Land of OOO. One of the short "graybles" is all about Princess Bubblegum painstakingly crafting the perfect sandwich [[spoiler: which Cinnamon Bun just wolfs down without even tasting]]. In another episode, Jake goes through an elaborate process of evoking the spirit of creativity and [[ItMakesSenseInContext stealing a lobster's soul]] to create a sandwich so tasty that the Magic Man tries to steal it from him.
* The BeachEpisode from ''WesternAnimation/AvatarTheLastAirbender'' hangs a lampshade on such things with Azula, Ty Lee, Zuko, and Mai playing a friendly game of volleyball at the beach. First, Azula confers with her team and points out that a player on the opposite team has a slightly bad leg, probably weakened by a childhood injury, so they should [[FlawExploitation aim at that leg to defeat her]]. When Azula spikes the ball and scores the game point, she makes the ball ''explode'' and completely loses it:
-->'''Azula:''' Yes! We've defeated you for all time! You will NEVER rise from the ashes of your shame and humiliation!... Well that was fun!
** As is dating, (she's only just met the guy and had her first kiss):
--->'''Azula:''' [[UnholyMatrimony Together, you and I will be the strongest couple in the entire world. We will dominate the Earth!]] ''(columns of blue fire burst from her hands)''\\
'''Chan:''' Uh... [[NoGuyWantsAnAmazon I gotta go]].
* ''WesternAnimation/BatmanTheAnimatedSeries'': Temple Fugate, a.k.a. the Clock King, and his obsession with punctuality.
** Harvey Dent/Two-Face is so reliant on flipping his coin to make decisions that he nearly falls to his death trying to repeatedly flip a replacement trick coin that always lands on its edge.
** Jervis Tetch/the Mad Hatter and the works of Creator/LewisCarroll.
-->'''Tetch''': Are you the dreamer, or merely part of somebody else's dream? That's just the question Tweedle-Dee put to Alice in ''[[Literature/ThroughTheLookingGlass Through the Looking]]''-
-->'''Bruce''': ''[[ShutUpHannibal This isn't some silly storybook!]]''
* The card game in ''{{Chaotic}}'' is only serious business in parallel universes (two, in fact). On Earth, it is just a very popular game and nothing more.
** Only popular enough to play it during lunch at school without people thinking you're a total nerd (which most players are)
** On the episode "Earth To Kaz" tends to avert that as well. Anything Chaotic (actually any TCG) is a brand iron used for nerds.
* The students of ''CloneHigh'' take everything seriously, including cross-country, film festivals, student council, raisins and litter. Considering that Ponce De Leon meets a [[BloodyHilarious grizzly death from a stray plastic bag]], they kind of have a point on that last one.
* ''WesternAnimation/DextersLaboratory'' typically had Dad being the progenitor of Serious Business. In one episode, he goes to insane lengths to get at his wife's fresh-baked muffins as quickly as possible. In another, he insists that Dexter be able to defeat Dee Dee at a snowball fight because Dad used to be a snowball god until he was defeated by...Mom, who explains that she just playfully lobbed a little snow at him one day and he [[FreakOut freaked out]], at which point Dad realizes he ''was'' making a big deal over nothing. In still another, he urges Dexter to join him on a fishing trip.
--> '''Dad:''' Dexter, since the dawn of time man has gone fishing. And not just for our little aquatic friends, but fishing for answers! For understanding! ''For meaning!'' So awake, my son, and ''join your old man in the quest... for KNOWLEDGE!''
* In the ''{{WesternAnimation/Doug}}'' episode "Doug's Dinner Date", when Doug goes to a restaurant and orders liver and onions, a food he hates, everybody at the restaurant, including the staff, reacts with shock.
* On ''TheFairlyOddparents'', the weather is serious business to the people of Dimmsdale, to the point where a TorchesAndPitchforks mob chases the weatherman out of town every time he makes an incorrect forecast.
** Because everyone wants to go fishing.
* Serious Business was parodied in the episode of ''WesternAnimation/FamilyGuy'' "E Peterbus Unum". In one of Peter's ancestral flashbacks, the Union won the Civil War with a DrinkingContest.
** Another episode has a running gag revolving around the SeriousBusiness of whether or not to pronounce the "h" in "whip".
** In one episode they [[LampshadeHanging hang a lampshade]] on how OneTreeHill [[http://www.youtube.com/watch?v=7v2wnOU3OtU treats high school as serious business.]]
* The basis of ''{{Fillmore}}!'' is every aspect of middle-school life is overblown to something everyone's life revolves around. EVERYTHING is SeriousBusiness, including the Bocci Ball team, Standardized Tests, the School Mascot, a Mini-Golf tournament, Macaroni Art, the world's longest-living Tomagotchi {{Expy}}, Baseball Card Forgery, Abstract Art, Graffiti, and tricking kids into stealing scooters so he can look good by giving them to poor underprivileged kids in Russia.
** MINIATURE GOLF
** Not only are mascots Serious Business, but stealing them is a sufficiently impressive hobby that there is actually a book called ''Caring for your Stolen Mascot''.
* In one episode of the ''{{Flintstones}}'' little-league baseball was Serious Business to the parents, just like in ''WesternAnimation/SouthPark'' (and real life). After Fred, who was the umpire, made a decision that resulted in the home team's loss, the kids' parents started threatening him up to and including rocks thrown through the windows of his hours. Since Barney was the team coach, it causes a major rift in their friendship.
** This was only the parents though, at the end of the episode the kids from the team came to Fred's house and said they thought he made a fair call and accepted it with no hard feelings.
* Parodied in ''WesternAnimation/{{Futurama}}'', when the Harlem Globetrotters show up to challenge Earth to a game of basketball. When asked what happens if Earth loses, the Globetrotters reply... "NOTHING! There is nothing at stake, and no threat!" After Earth loses the game, further LampshadeHanging is done by the commentator, who states that "This is a dark day for humanity. Earth... has been beaten... ''at basketball''." In the DVD Commentary, the creators admit that the entire plot was a jab at the network, [[ExecutiveMeddling who always wanted the stakes to be as high as possible]].
** However, in another ''WesternAnimation/{{Futurama}}'' episode, the Omicronians are so angered by [[AliensStealCable not being able to finish watching the finale]] of ''[[AllyMcBeal Single Female Lawyer]]'' - they attack the Earth, demanding to see the rest of the episode. Talk about SeriousBusiness taken to extremes! Fortunately, Fry's [[SomedayThisWillComeInHandy knowledge of 20th Century television]] helps save the day.
*** ''Everything'' is SeriousBusiness to the Omicronians, even [[ThePowerOfLove that emotion]] [[WhatIsThisThingYouCallLove we humans call]] [[ThatMakesMeFeelAngry "wuv".]]
*** That may have something to do with the fact that they take grammar and spelling mistakes very seriously as well. In "The Problem With Popplers", Lrrr seems just as angry at Zap Brannigan for mispronouncing "guacamole" as he is about him eating their young!
** Then ''Franchise/StarTrek'' has actually become a [[IntellectualPropertyReligion religion]] in ''WesternAnimation/{{Futurama}}''. As explained by Nichols: "As country after country fell under its influence, world leaders became threatened by the movement's power." Since then, all the episodes and movies have been dumped on Omega 3 (a forbidden world) - and it became forbidden to use the words "Star Trek."
* ''GalactikFootball'' to the point that most of the characters care more about the matches than about the conspiracies, kidnappings and political manipulation taking place. To be fair, their version of football involves the Flux, which itself is a perfect example of ''MundaneUtility''.
* In the ''GeneratorRex'' episode "Without a Paddle", much like ''BallsOfFury'', ping pong is serious business.
--> '''Rex''': I don't get this much respect when I save the ''world''!
* The good guys in ''GetEd'' are couriers. The bad guys are ''evil'' couriers, bent on ruling the package delivery market with an iron fist.
* The ''KidsNextDoor'' once encountered Rupert Puttinsky, a guy who made "miniature golf" SeriousBusiness... to the point of [[InsistentTerminology insisting on calling it as such]]:
-->'''Numbuh 5:''' They have champs in mini golf?\\
'''Rupert:''' The game is called ''miniature golf''!
** [[indent:70:And don't you ''dare'' call miniature golf a stupid game, either.]]
*** [[WesternAnimation/PhineasAndFerb It's not just golf in miniature!]]
** For the titular organization, many kid activities are SeriousBusiness and often threatened by adults. Case in point: the ban on ''drinking [[FrothyMugsOfWater (root)]] beer'' in "Operation Pop", a prohibition parody.
** Also ice cream, in which the search for the true nature of the "fourth flavor" (vanilla, strawberry, and chocolate being the core three) is akin to that of a religious quest.
** Numbuh 3 shows tendencies of this when it comes to Rainbow Monkeys.
** The entire show rests on the premise that childhood is SeriousBusiness. Which is also TruthInTelevision.
* In ''WesternAnimation/KingOfTheHill'''s series finale, meat-inspecting is serious business, or at least the competition Bobby enters is. His teammates go batshit insane when he gets one question wrong despite still making it to the finals, then later at a dinner party, one teammate actually throws pepper in an opposing team's faces. And on the way to the finals, the driver of the bus carrying Bobby's team turns out to be a member of the same opposing team, and parks the bus in a puddle of mud and leaves them stranded there.
** Hank also treats Propane and Propane accessories as Serious Business. And not in the "It's flammable, so be careful and maintain proper safety when handling it" kind of way. In a "Disrespect or insult it in any way and I'll kick your ass" kind of way.
*** One episode had Peggy and Bobby deciding they like burgers cooked over charcoal. However, at the end Peggy pretends to prefer burgers cooked with propane in order to keep the peace.
** ''Everything'' is Serious Business in Arlen. Going against the majority on ''anything'' that doesn't make sense is almost certain to get you branded a pariah, dragged to court or jail, or most likely all of the above.
* The Daffy Duck featured in ''TheLooneyTunesShow'' takes everything way too seriously like he thinks that getting his newspaper is more important than anything (he doesn't read it he uses them to make a float of himself) and thinks that if it doesn't arrive one day that means someone stole it, and he nearly ends his friendship with Porky Pig because he took some fries from his basket, the fries were for everyone.
* Much to the dismay of TheOmniscientCouncilOfVagueness, most of the world of ''{{Metalocalypse}}'' worships the Heavy Metal band "Dethklok" as living gods; allowing them to do anything, including destroying nations.
** Dethklok are so popular, their fans will go to their concerts despite the ridiculously high risk of dying, some will ''kill themselves'' if an album is delayed, a secret agency exists whose sole goal is to kill Dethklok, they have thousands and thousands of workers constantly putting their lives in danger just to serve every single one of Dethklok's (often ridiculously stupid) desires, Florida's governor was killed by rabid fans just for a negative comment about Nathan, people who download their music are ''tortured'' (often by Dethklok themselves), and the band themselves are ''the world's twelfth largest economy''. In Metalocalypse, '''everything''' Dethklok related is very SeriousBusiness.
*** It's subverted as well, because the band members themselves do not take anything seriously and frequently display outward hatred towards everyone who worships them. They are, in fact, in it only for the music, the money, and the sheer decadence that comes from the first two.
** In fact, Dethklok IS a nation, with the world's 12th highest GDP. And it's just 5 guys and the people that work for them.
** Dethklok is also a god, their songs have the power to form whirlwinds and summon ancient beings.
* In ''WesternAnimation/TheMightyDucks'', the titular Ducks' homeworld of Puckworld (ItMakesSenseInContext... ''sorta''), ice hockey is a way of life.
** [[SnarkBait So, it's Canada?]]
*** In the same way that [[EagleLand America is rednecks and football, yes.]]
* ''MuchaLucha''. Lucha Libre has saved the world several times, and the characters center their lives around it. Even the opening theme's lyrics say ''Mucha Lucha, Mucha Lucha! It's a way of life!''. On occasion, the characters refer to [[LargeHam "HONOUR! TRADITION! FAMILY!]] [[ArsonMurderAndJaywalking AND DONUTS!"]] as the motivation behind their actions (yes, the donuts are SeriousBusiness too).
* Many examples in ''WesternAnimation/MyLittlePonyFriendshipIsMagic'':
** In "Green Isn't Your Color", we see that secret-keeping is Serious Business to [[GenkiGirl Pinkie]] [[CloudCuckoolander Pie]] - so much so that she will issue {{Implied Death Threat}}s and [[BeyondTheImpossible break the laws of physics]] in order to enforce it. "The Last Roundup" serves as a stark reminder that, if you value your continued existence, you never ever ''[[BerserkButton EVER]]'' break a Pinkie Promise.
** "Winter Wrap Up" is Serious Business to the denizens of Ponyville, as noted by Twilight Sparkle. In fact, the whole show treats the whole "[[PaintingTheFrostOnWindows custodians of nature]]" thing the ponies have going on incredibly seriously. [[TheLostWoods The forest just outside of town]] seriously freaks the ponies out because hibernation, seasons, weather, and nature in general get on with things, ''[[EldritchLocation completely devoid of pony assistance]]''. Also it's home to a number of dangerously mythological creatures, but that's just, you know, wildlife. [[JustifiedTrope Justified]] in-universe: It's implied that the whole world is like this, so if the ponies don't take care of things, everything will stay the same. [[TimeStandsStill Unchanging]]. [[FridgeHorror Forever]].
** Pinkie Pie takes Pinkie Promises ''seriously''. When Twilight is put into a Pinkie Promise and realizes the problem could be solved just by ''telling the people involved'', Pinkie constantly follows her, shouting "FOR''EVER!''" because she said that telling them would ruin friendships "FOR''EVER!''" And in "The Last Roundup", Applejack attempts LoopholeAbuse to get out of telling the rest of the Mane Six while she isn't coming back to Ponyville and ''flip her lid''.
** Twilight Sparkle herself has a few examples of her own:
*** Studying. Before you say "but studying is important in RealLife too," consider that Twilight honestly believed she would be [[DisproportionateRetribution sent all the way back to Magic Kindergarten]] [[SuperOCD for just ONE late homework assignment]]. This proves severe enough that [[spoiler:she decides to ''make'' a problem if she can't find one, which ends up in her accidentally brainwashing the whole town, requiring the intervention of the {{Physical God}}dess who also happens to be her teacher - all of which nearly gets her in trouble ''for real'']]. In fact, [[SanitySlippage her final mental plunge]] is triggered by a scene wherein she expresses her fears to her friends, who promptly dismiss these worries as mere paranoia.
**** In this same vein, she spends her first-ever slumber party consulting a book about throwing slumber parties, which she is so insistent on following to the letter that she is unable to help remove a tree that's crashed through her bedroom window because she's desperately searching the book for advice on how to respond. [[JustifiedTrope Justified]] since not only is this the first slumber party of Twilight's life, but she's gone most of her life without any appreciable level of social interaction in general (thanks to her aforementioned obsession with studying). Moreover, it's probably safe to assume that Twilight Sparkle has a book about EVERYTHING, [[ObsessedAreTheListMakers and that mostly everything to her is Serious Business]].
*** Universal comprehension. After being faced with a series of phenomena that confounds [[MagicAIsMagicA her logic]] (courtesy of [[RealityWarper Pinkie Pie]], of course), she devotes the entire length of "Feeling Pinkie Keen" to her investigation - even after repeated instances of serious bodily harm - before finally conceding that there are some things that defy an easy explanation, [[AnAesop and that's okay]].
*** "It's About Time" has Twilight becoming [[SanitySlippage increasingly panicked and unhinged]] (not to mention injured) in her attempts to prevent an unknown disaster she was warned of by her [[TimeTravel time-travelling]] future self. The other characters put themselves under no such stress worrying about something they can't prevent, [[spoiler: and at the end it's revealed that the very reason Future Twilight went back in time was to warn her past self ''not'' to worry about [[YouCantFightFate Future]] [[YouAlreadyChangedThePast Twilight's]] [[StableTimeLoop warning]]]].
** Cutie marks work recursively since they are an indication of what the bearer considers serious business, be it apple-farming, fashion, or even [[WhatKindOfLamePowerIsHeartAnyway popping balloons]].
*** The only ones who really consider cutie marks themselves to be Serious Business are [[PowerTrio the Cutie Mark Crusaders]]. True, everyone looks farward to getting their cutie mark, but the Crusaders are the only ones who actively seek them and freak out about not already having them. But given the way they're treated by [[AlphaBitch Diamond Tiara]] and [[BetaBitch Silver Spoon]] for not having theirs, itís hard to blame them.
** In [[Recap/MyLittlePonyFriendshipIsMagicS2E15TheSuperSpeedyCiderSqueezy6000 "The Super Speedy Cider Squeezy 6000"]], apple cider is this for Rainbow Dash. Hell, her frustration with Pinkie Pie, who beats her in line every year for its sale, is such that she looks forward to rubbing her acquisition of the cider in her friend's face almost as much as she looks forward to actually drinking it. And in the episode [[Recap/MyLittlePonyFriendshipIsMagicS4E7Bats "Bats!"]], Rainbow Dash is convinced that they need to get rid of the vampire fruit bats because the infestation could cause cider season to be cancelled.
** In the episode "[[Recap/MyLittlePonyFriendshipIsMagicS4E12PinkiePride Pinkie Pride]]", party planning is this to [[GenkiGirl Pinkie Pie]]. She felt that Cheese Sandwich was going to replace her as Ponyville's Party Planner, so she challenged him to a "Goofoff."
* Jack Skellington from ''WesternAnimation/TheNightmareBeforeChristmas'' found out the hard way that impersonating SantaClaus is a major crime.
* ''WesternAnimation/ThePenguinsOfMadagascar'' episode "Mr. Tux" turned Miniature Golf into this when an armadillo (The Amarillo Kid) showed up demanding Private give him the satisfaction of one last game of mini golf with Mr. Tux (Private's alterego in a former life). Even Mort remarks on the "high stakes" of the situation when the Amarillo Kid threatens to blow up the zoo if Private loses.
* WesternAnimation/PhineasAndFerb
** In "Does This Duckbill Make Me Looke Fat?", Perry ([[ItMakesSenseInContext in Candace's body]], but that's another story) stops Doofenshmirtz from stealing every fast food restaurant clown figure in Danville. Even though we ''are'' talking about a massive theft of property here, it still seems rather silly that both Major Monogram and the local police give this matter top priority.
** Speaking of Candace, the whole "busting my brothers" dream is practically her way of life.
** It's Doofenschmirtz's whole schtick. Often it's lampshaded that he could solve whatever's bugging him quite simply (e.g. moving a chair to another window), but usually dismisses it as "too much hassle" and instead builds is Inators to change everything else (e.g. moving a building blocking his view).
* Would you believe noodles? In the European/Korean animated series ''{{Pucca}}'', the noodles made at the local Chinese restaurant are such SeriousBusiness that in one episode, when the chefs believe themselves disgraced because of a just-barely-unfinished bowl of noodles, they go to a '''''{{DEATH COURSE}}''''' to redeem themselves, while in another, when they split up into three separate restaurants over a fight, it causes a sort of ZombieApocalypse, with most of the inhabitants of the village wandering as an aimless, lifeless, pathetic mob, mumbling and moaning about the lack of noodles until they reunite.
** And God help you if you run out of chopsticks. The world will scream.
* For most of ''WesternAnimation/{{Ratatouille}}'', this is averted, with food only being given relatively reasonable import (it ''is'' a movie about chefs, after all, so a little of this is to be expected)... until the climax, [[spoiler:when Remy's cooking -- and the revelation of his role as the chef -- are enough to ''induce a HeelFaceTurn'' in a sadistic critic.]]
* On paper the games in ''ReBoot'' sound like it is serious business, but it is [[JustifiedTrope justified]] because these games are a life-or-death matter for the people ''inside'' the computer.
** Actually, being nullified is more an AndIMustScream, but still...
* ''WesternAnimation/{{Recess}}''
** Everyone slowly becomes addicted to a jigsaw/card game thing called "Ajimbo", becoming like zombies that forget how to play other games like kickball. [[SubvertedTrope Subverted]] (kinda) with the implication the puzzle is an addictive ArtifactOfDoom.
** In one episode, collecting and trading "Monstickers" escalates to the point where it became the playground's currency. Everything has a fee, even such activities as laying on the grass. It gets even worse when T.J., driven to become the richest kid on the playground, monopolizes every activity, and starts charging kids stickers for standing around because they can't afford to play anything (he calls it a "loitering fee").
** There's also the episode where they find the book of King Morty's rules. In the world of Recess, playground monarchs are serious business. Taken a step further with King Morty's rules. He was the first king, so his words are akin to gospel.
** In the episode where the word "Whomp" is branded a swear word, ''SWAT helicopters'' come in when the word goes out of control.
** Missing recess in general? Having your soul ripped from your body is [[FelonyMisdemeanor a better fate than missing recess]]!
* In ''WesternAnimation/RegularShow'', ''anything and everything'' can be serious business, Rock paper scissors summoning an EldritchAbomination, Death's preferred method of gambling for souls being arm wrestling, posting viral videos being grounds for an AndIMustScream. Most of the plots start with something harmless before snowballing into a CosmicHorrorStory.
* Extreme sports are very much serious business in the world of ''WesternAnimation/RocketPower'', especially to Otto, who takes it to such an extreme that he tries to go pro just after his 11th birthday.
* In an episode of ''TheSimpsons'', barbershop quartet music is Serious Business: Homer and the Be-Sharps start touring around the world, and as Homer's agent put it, "women are going to want to have sex with you". Granted, it was a spoof of Beatlemania, but still.
** In the episode, "Catch 'Em If You Can" during a GoLookAtTheDistraction moment.
-->'''Airport Worker:''' I'm sorry we're not supposed to give out passenger's itineraries.
-->'''Bart:''' I understand. Hey what's that crazy girl doing?
-->'''Lisa:''' I'm going into the gold medallion club, with silver level membership! ''(laughs)''
-->'''Airport Worker:''' The hell you are! ''[[DramaticGunCock (grabs a gun)]]''
* ''WesternAnimation/SouthPark'':
** Really, at this point making a list of episodes that DON'T feature this trope would be much, much shorter.
** Special mention must be given to Randy Marsh who is so melodramatic and over-the-top, he's virtually a walking example of this trope.
** A clear sign of this trope is whenever Eric Cartman belts out his infamous "[[LittleNo No!]] [[BigNo Noooooooooooooooo!]]" {{catchphrase}}.
** What ''really'' takes the cake is "Cartoon Wars". Many characters treat FamilyGuy having an episode with Muhammed in it like the start of WorldWarThree, and Kyle nearly dies trying to stop Cartman from getting it canned.
** "Douche And Turd" takes it UpToEleven, when Stan's refusal to vote got him threatened, banished and nearly killed.
** At the end of "Quest For Ratings" when Craig's show falls in the ratings the AV teacher orders him to be suspended from school and puts in a request for the surgical removal of his testicles, just to reinforce how important ratings are.
* PlayedForLaughs in an episode of ''WesternAnimation/SpongeBobSquarePants'' where Spongebob loses his Krusty Krab nametag. Spongebob spends most of the time searching for said nametag while also lamenting his supposed LossOfIdentity. At the end of the episode, after telling the story to a bunch of people at a diner, he addresses the waitress by the name on ''her'' nametag. The woman corrects him, pointing out that she is wearing another waitress's uniform and nametag because her own was dirty. [[CrowningMomentOfFunny Spongebob is utterly baffled at how nonchalant she is about it.]]
** Spongebob, himself, is a walking example of this trope, actually. He cries and freaks out over things that aren't that serious. He once cried about ''[[FelonyMisdemeanor arriving to the Krusty Krab one minute late.]]'' Even '''[[{{Greed}} Mr. Krabs]]''' lampshades this and says that Spongebob arriving one minute late wasn't that serious.
** The [[PoliceAreUseless police are mostly useless]], but it's shown several times that they take littering very seriously.
*** Granted. They live underwater and littering makes underwater unhealthy for sea creatures to live in.
** Mr. Krabs falls under this trope. He will put other people's lives in danger, ''even his own'', just to get the least amount of money.
* ''WesternAnimation/TeenTitans'': In the episode "Date With Destiny" Starfire has a CatFight with Kitten and ends up getting chocolate cake onto Kitten's dress. Kitten's response? "[[PunctuatedForEmphasis YOU! RUINED! MY! DRESS!!!!!!]]"
* In ''ThomasTheTankEngine'', everything on the Island of Sodor is somehow connected to the railway to such an extent that every delivery made on Sodor is delivered by rail.
** Similarly, racing is something nearly all the locomotives take seriously.
* The bad guys in ''TotallySpies'' take completely mundane things seriously as part of their evil scheme/revenge. An evil toy maker brainwashes adults to be kids again, because they stopped playing with his toys. Or an evil fashion designer mutating people into animals and use their fur to make her design clothes.
* ''TheDreamstone'', naturally revolves around a feud between dreams. The BigBad Zordrak, is vehement on sending nightmares to the heroes in the Land Of Dreams, who will protect their good dreams to any extreme (their creator, the Dream Maker, is [[LargeHam particularly hammy]] about this). Zordrak's Mooks, the Urpneys, are the only ones who barely give a toss about dreams, but are dragged into missions to ruin them regardless (usually via stealing the title stone), facing violent, or even ''deadly'' retaliations from the heroes or their BadBoss (or often both) depending on how they fare. The later episodes added a more genuinely serious world domination scheme, likely to downplay the DisproportionateRetribution on the heroes' part.
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