[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/vms3open_2037.jpg]]
[[caption-width-right:350:[[EarWorm A long time ago, we used to be friends...]]]]

%%The Veronica Mars movie has it's own page. Tropes specific to the film should go there.

-> '''Lamb''': Before we go in there, you should probably know something about Veronica Mars. We need to be careful with this one. She's... slippery.\\
'''[[LucyLawless Morris]]''': Sheriff, we have interrogated Al Qaeda members at Gitmo. [[TemptingFate I think we can handle a teenage girl]].

''Veronica Mars'' was an hour-long teen drama that ran for three seasons on UPN (later CW). The brainchild of novelist Rob Thomas and produced by Joel Silver, one of the {{producers}} of ''TheMatrix'', the series combined the AmateurSleuth[=/=]KidDetective with a healthy dose of FilmNoir and class warfare.

The main character is, appropriately, high school junior Veronica Mars (Creator/KristenBell). She lives in the unincorporated town of Neptune, California, "a town without a middle class": the "09ers," from the prestigious (and fictional) 90909 zip code, are insanely spoiled children of insanely wealthy parents, while everyone else works for the 09ers, mostly as domestics at minimum wage ([[ScrewTheRulesIHaveMoney if that]]). Veronica, daughter of county sheriff Keith Mars (Enrico Colantoni), was more of an honorary 09er: her best friend was LovableAlphaBitch Lilly Kane (Creator/AmandaSeyfried), her boyfriend was Lilly's equally-popular brother Duncan (Teddy Dunn), and she was also friendly with Lilly's boyfriend and Duncan's best friend, Logan Echolls (Jason Dohring), son of movie star Aaron Echolls. The Kanes are practically royalty in Neptune; Lilly and Duncan's father, Jake Kane, is a software billionaire, and the largest employer in town; when his company went public, their ''secretaries'' became millionaires. It may just be popularity by association, but Veronica's life is pretty good.

Then it all comes apart. Duncan dumps Veronica so abruptly, and so seemingly out of the blue, that she has no idea she's been dumped until Lilly tells her; days later, Lilly is found dead, her head bashed in. Veronica's father accuses Jake Kane of committing the crime, and the town reacts badly, holding an emergency recall election and replacing Keith with his deputy, Donald Lamb. Keith changes his profession to PrivateDetective, a trade both he and Veronica excel at. Veronica stands by her father through the bad publicity, and ends up ousted from the popular clique. Most of her former friends turn on her, none more so than Logan, who becomes, in Veronica's words, a "psychotic jackass" to the world at large. Soon thereafter, Lamb apparently cracks the case, catching Abel Koontz, a former Kane Software employee... but Keith and Veronica don't buy it. Finally, Veronica crashes a classmate's party--largely to spite those shunning her--and ends up roofie'd and raped. When she attempts to report it, Sheriff Lamb accuses her of lying and throws her out of his office. And, to add insult to injury, her mother Lianne turns to drinking and eventually vanishes, leaving Veronica a note saying she'll be back for her someday.

Then, [[BackStory as the first episode actually begins]], Veronica reluctantly befriends new transfer student Wallace Fennel (Percy Daggs III). She has by now transformed herself into a hard-boiled detective, [[BornDetective helping Keith with stakeouts and taking pictures of unfaithful spouses]], and meanwhile solving mysteries for classmates with the help of Wallace, Keith, and other allies including [[AllBikersAreHellsAngels PCH biker gang leader]] Eli "Weevil" Navarro (Francis Capra), [[HollywoodNerd computer whiz]] Cindy "Mac" [=MacKenzie=] (Tina Majorino) and, occasionally, Duncan Kane, Logan Echolls and other 09ers. In the meanwhile, she pursues her own investigations: Who ''really'' killed Lilly Kane? Who was responsible for Veronica's rape? And what on earth is Lianne Mars up to?

The first two seasons were known for having a season-long StoryArc. The {{Driving Question}}s of Season One have just been covered. Season Two opens with a schoolbus crash that kills or injures several of Veronica's classmates, with the Marses suspecting foul play and attempting to unravel the complicated motivations behind it; additionally, Logan is implicated in the slaying of a [=PCHer=], Felix Toombs, who was found dead after an altercation which left both Logan and Weevil unconscious. Season Three, where Veronica goes to [[CaliforniaUniversity Hearst College]], deviated from the formula in an attempt to attract new viewers. The big mystery format was abandoned, in favor of two short arcs and a hand-full of stand-alone episodes. The show was canceled at the end of the season, going out on an awesome (and [[TearJerker heart-breaking]], but maddeningly inconclusive) two-part finale.

On March 13, 2013, [[http://www.kickstarter.com/projects/559914737/the-veronica-mars-movie-project a Kickstarter project was launched]] to help fund a [[TheMovie concluding movie]]. The Kickstarter broke the record for [[https://twitter.com/kickstarter/status/311918388962287617 fastest to reach a million dollars]], in four hours and 24 minutes, and reached its $2 million funding goal less than 11 hours in. When the Kickstarter ended on April 12, $5,702,153 had been donated, and the [[VideoGame/BrokenAge previous record for most donations]] (87,000 people) was also broken with 91,585 fans sending in donations. As a result, Creator/WarnerBros agreed to distribute and market the film, releasing it to theatres and for download on March 14, 2014 - a year and a day after the Kickstarter launched. [[MomentOfAwesome Great job, marshmallows!]]

Now has an [[Recap/VeronicaMars episode guide]], a [[Characters/VeronicaMars character index]] and [[Film/VeronicaMars a page for the movie]].

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!!This show provides examples of:

[[foldercontrol]]

[[folder:Tropes A-D]]
* FourOneNineScam: The episode "[[ShoutOut The Wrath of Con]]" features two college students pulling off a scam based on this one in order to raise money for the video game they're making. The "sealed account" is the students' trust fund.
* AbortedArc:
** The final third of season three was supposed to have been a mystery that heavily featured popular supporting cast member Mac.
** "Nobody Puts Baby in a Corner" seems like it'll be the start of revealing some HiddenDepths for Lamb, possibly paving the way for some serious development, but the show quickly regresses him back to a one-dimensional jerk and never looks back. And for all we know, Grace is still in that closet at series' end.
* AbsurdlyPowerfulStudentCouncil: There's an episode centered around the corrupt antics of Neptune High's student council. The council, run by the school's wealthiest students, conceived a policy called "Pirate Points" to allow the councilmen and their cronies on the various sports and cheer teams to have take-out food delivered to the school for them to eat, while forcing the rest of the students, and those in clubs that were not liked by the jocks and student council, to eat the crappy cafeteria food. To keep a rabble-rousing ex-cheerleader from getting elected student council president on a platform of her abolishing the Pirate Point program, AlphaBitch Madison Sinclair schemed to get popular student Duncan Kane elected president, under the logic that Duncan would keep the Pirate Point program going since he was too spaced out to care either way about how controversial the program was. In the end, after realizing the reform candidate was a narc for the local police and probably wouldn't carry out her vow to abolish the program, Veronica was forced to switch candidates and shamed Duncan (via pointing out how much of a hand-puppet he had become for Madison) into taking up the cause. Rather than abolish the system, he opts to reform it into a more egalitarian program, expanding it to include all clubs and teams at school as well as all students on the honor roll.
* AbusiveParents: Too many to count:
** Most notably Logan [[spoiler:who has a father who emotionally and physically abused him... and also slept with and then killed his girlfriend.]]
** There's also the religious zealotry of the [[spoiler:Mannings]], who lock their seven year old daughter in a closet because she's "not ready to be tested."
** There's also Big Dick Casablancas, who would have competitions with his oldest son to see who could make his youngest son cry.
** Implied for Rodney and Gia Goodman's mother, but we still have no idea what she actually did.
* AbuseMistake: In the season 3 premiere, [[spoiler:Mac has just moved into her new college dorm this episode. Veronica comes up to Mac's room, hoping to go out somewhere for a night of fun, but Mac is already sitting on the floor in the hallway outside the room because her new roommate (still a stranger/new acquaintance since this is the first episode of the college season), Parker, is "in there with some guy." Unfortunately, however, the tickets Mac & Veronica need are still in the room, so Veronica takes Mac's keys and braves going in and interrupting whatever Parker and the "some guy" might be doing. She walks in, and it's dark, with music playing, and she hears some "sex noises" from the guy - moaning or something similar. Veronica rolls her eyes and then says quietly (more to herself than anyone), "Don't mind me," grabs the tickets, and then runs out of there. After Mac & Veronica return, too drunk to drive home so Veronica plans to sleep on Mac's couch, they comment "and we're dude free" before actually entering. The last second of the episode is Veronica and Mac waking up to Parker's screams - she had been drugged, then raped and her hair completely shaved off her head. This grievous mistake is explored more in the next episode as well.]]
* ACupAngst: Although Veronica presently embodies the opposite trope (see PetitePride below), the episode "Blast from the Past" reveals that she used to feel very self-conscious about her small chest. It's never specified when she got over this, but it lasted at least into her freshman year of high school.
* AdoptivePeerParent: Kendall Casablancas has stepsons 7 and 9 years younger than she.
* AlcoholicParent: Lianne Mars, mother of the titular character. [[spoiler:Which is why she is PutOnABus by Veronica, after failing to complete rehab.]]
* AllBikersAreHellsAngels - The [=PCHers=]. Although considering the dominant ethnicity of the [=PCHers=], this is really more a case of [[AllBikersAreHellsAngels All Bikers Are]] [[http://en.wikipedia.org/wiki/Mongols_%28motorcycle_club%29 The Mongols]].
* AllGirlsLikePonies: A RunningGag; whenever Veronica gets a present, she always makes some comment about how it's going to be a pony. She also loves unicorns, and [[spoiler:defends herself with a toy unicorn against Mercer when he attempts to rape her.]]
* AllGirlsWantBadBoys: After seeing that he does have [[JerkWithAHeartOfGold a softer side]], Veronica finds herself making out with her high school's "obligatory psychotic jackass", Logan. Their relationship redefines the phrase "on-again, off-again", especially in the third season. Particularly jarring is the finale, where Veronica still appears interested, despite the fact that he only recently beat the stuffing out of her current, genuinely nice boyfriend, "Piz", for ''suspecting'' that he posted a sex tape online...despite Piz having no reason or inclination to do so. Logan's response to any situation is to start hitting it, really. Veronica's renewed interest in Logan isn't so much because he's beating someone up, but that he's beating up a man to avenge Veronica's honour when he has absolutely nothing to gain doing so (and plenty to lose). She's clearly turned on by the whole thing, hence her guilty look to Piz.
* AllTakeAndNoGive: Veronica has a tendency to be this way with her friends, especially Wallace. He isn't afraid to [[WhatTheHellHero call her out on it]] when she takes it too far. It gets to the point that Veronica is often greeted with some variation of, "Let me guess--you need a favor?"
* AlliterativeName: Meg Manning, Cassidy Casablancas, Gia Goodman, Vincent Vanlowe. [[spoiler:Cindy Sinclair and Madison Mackenzie, if they weren't switched at birth and kept the same name.]]
* AllOfTheOtherReindeer: Veronica and [[spoiler:Cassidy]], with vastly different outcomes.
* AloneInACrowd: In the pilot, Veronica sits at the lunch table, reading a book, as the entire student body moves around her in fast-forward. This isn't exactly the same, however, as Veronica has already ''been'' jaded [[spoiler:by the death of her best friend, disgrace of her father, and her own date-rape]], she has simply accepted her status as a loner. And then the new kid sits down beside her...
* AloneWithThePsycho: Veronica with [[spoiler:Aaron Echolls]] in the season one finale. [[spoiler:Mac]] in the season two finale. Veronica with [[spoiler:Mercer and Moe]] in the conclusion of the first season 3 storyline.
* AlphaBitch: Madison Sinclair. Lilly too, though she was shown largely as a more benevolent AlphaBitch.
* AlwaysVSexy: Veronica
* AmateurSleuth: Veronica starts out as a semi-amateur sleuth, in that she [[BornDetective helps out her father with his case load as a PI]] while at the same time carrying on her own investigation into her best friend's death (effectively ''pro bono'', as the case is considered solved by the law). Towards the end of the first season, she becomes an unlicensed PI to many of her fellow high school students, digging up information in exchange for cash. In the third season, legally an adult, she passes her test to become a licensed PI. The proposed fourth season which never got off the ground would have ended the amateur part completely, jumping ahead a couple of years for her to become an FBI agent.
* AnchoredShip: With Veronica and Duncan in season 1 [[spoiler: ((eventually they get back together and then break up for good)]] and later with Logan and Veronica, which ends with no definite resolution, mostly due to the show's [[NoEnding cancellation]].
* AndStarring: "And Enrico Colantoni."
* AngerBornOfWorry: Both Veronica and Logan really dislike it when the other puts him- or herself in danger.
* AnguishedDeclarationOfLove: The so-called "epic love" speech from "Look Who's Stalking" definitely fits, even if it isn't actually Logan's first declaration of love (which is shown in season 2 premiere flashback and isn't angsty at all).
* AnimalWrongsGroup: Subverted in a third-season episode. Veronica suspects a group of committing a crime, but finds out they're generally pretty good people. She also tricks a Ted Nugent {{Expy}} into wearing a shirt saying "Meat is Murder".
* AntiVillain: a few of the "bad guys" have sympathetic motives, such as [[spoiler:Ryan]] in "Ahoy Mateys" ([[spoiler:revenge for the death of the boy he loved]]) or [[spoiler:Pete]] in "Weapons of Class Destruction" ([[spoiler:revenge for years of bullying that put him in the hospital and turned his father against him]]).
* ArcWelding: Arc Patching, if not Arc Welding, was done when the season 2 bus bombing storyline wrapped up. The perpetrator was revealed to also have raped Veronica at Shelly Pomroy's party, a storyline thought to be wrapped up in season 1 as being not rape, but semi-consensual sex between two people who had been independently, involuntarily roofied. This explained Veronica's chlamydia, despite her having only two (or, as TheReveal made plain, actually three) sexual partners and presumably using protection, the existence of which was used to paint Veronica as a slut and therefore untrustworthy in the trial of Aaron Echolls. The blatant illegality of delving into her medical records for some reason ''not'' resulting in a mistrial is another debate entirely.
* ArchEnemy: Veronica has many enemies, all for various reasons, but Madison Sinclair is the one person Veronica truly hates with a passion. Even after [[{{Film/Veronicamars}} almost a decade of not seeing each other]], there is still no love lost between them.
* ArsonMurderAndJaywalking:
** "Between here and Granger, you got rattlesnakes, coyote traps, scorpions, hippies doing mushrooms, all kinds of bad stuff."
** Not to mention Lamb: "Well, well, what do we have here? An illegal gambling establishment. Underaged drinking. Public displays of affection. It's like Sodom and Gomorrah in here."
** In "Weapons of Class Discussion", after Veronica figures out who is issuing the bomb threat, she confronts him over the phone.
--> Veronica: "He was suspended for holding you down and letting a tarantula crawl across your face... and stealing your lunch money."
* ArtisticLicenseReligion: In the third season, Piz starts ranting on his radio show about how even though he is a Catholic school boy, the concept of Purgatory completely baffles him. He then goes on to completely incorrectly explain it as the place for people not good enough for Heaven (a common misconception among non-Catholics and Catholics alike, so maybe this is TruthInTelevision?). Purgatory is the place of purification for souls on their way to Heaven in which the temporal effects of their sins are cleansed.
* AscendedExtra: Oh, ''Dick Casablancas.'' He started off with one word in episode 2 - "Logan" - and his role just got bigger until he got a PromotionToOpeningTitles for season 2. It was rumored that the only reason why the actor playing Dick got booted up to full-time cast member was due to the fact that [[spoiler: the actor playing Dick's brother Cassidy was brought on full-time for season two, as the BigBad and that having him in the title and not the actor playing his on-screen brother, would give away the season's twist ending).]]
* AssShove: In one episode, [[spoiler:Chip Diller]] was drugged and had an Easter egg stuck up his ass.
* AsYouKnow: Used in the season 2 finale, in which the BigBad and Veronica take a 5 minute timeout before he tries to kill her, for them to confirm yes, she knows everything. [[ShoutOut Veronica Mars is smarter than me]], so I was [[TropesAreNotBad thankful and disbelief-suspending]], for the explanation.
* AxCrazy:
** [[spoiler:Aaron Echolls]] may not have used an axe in the show, but his eyes in the rearview mirror scene in the season 1 finale, locking the title character in a fridge and setting it on fire (intending to burn her alive because she refused to give him back tapes proving he had murdered another teenage girl by bashing her skull in with an ash tray (also for refusing to return incriminating tapes), as well as the frequent abuse of his son and the beating-almost-to-death of his daughter's boyfriend, qualify him as a member of the Ax Crazy group.
** Logan Echolls has been shown to possess similar tendencies and was described as 'psychotic' in the first episode, during which he bashed in the headlights of Veronica's car because she had inadvertently caused his own to be taken away by getting him arrested. He is shown to have a short fuse throughout the series, although the show ended before he could properly follow in his father's footsteps.
* BackStory: The series had a ''massive'' backstory that explained how Veronica, a formerly girly high school student, became a hard-boiled sardonic detective. Apparently all it takes is: 1) having the Sheriff be your father; 2) have your best friend murdered under mysterious circumstances; 3) have your father disgraced by the rich locals after he fails to close the case; 4) lose face with your peers because you stand by him; 5) go to a party with your peers only to get roofied and raped. The result? A jaded, cynical 17 year-old girl with an appetite for getting the truth--the perfect story telling recipe for awesome.
* BackupFromOtherworld: Season one: the late Lilly Kane is a major motivator in the solving of her own murder. Her ghost appears to Veronica and to her brother Duncan, metaphorically. Or is it? She shows up in season two to save V's life.
* BadassBiker: Weevil, obviously.
* BadassBookworm: [[spoiler: Who would have thought that Cassidy was capable of murdering at least 10 people, and probably more?]]
* BadGuyBar: The River Stix.
* BathroomStallOfOverheardInsults: "Carrie Bishop and Susan Knight. Go figure."
* BatmanGambit:
** It's never explicitly confirmed, but it's pretty clear that in [[spoiler:"My Mother, the Fiend", Vice Principal Clemmons]] manipulated Veronica into investigating a mystery for his own ends without her realizing it until it was all over.
** Cassidy uses one, [[spoiler:asking Veronica to investigate his step-mother for adultery, knowing that this will lead Veronica to discover his father's real estate scams, and reveal it to the world, which in turn will cause his father to flee the country, moving all of his father's money into his (and Dick's names) in trust funds. Then he asks his mother to move back in with them/take them with her, knowing this will make her decide to sign off on the trust funds to give him early access.]]
** In the third season, Tim is a big fan of these. [[spoiler: First, he frames Veronica for cheating on her essay, with the knowledge that she will clear her own name, but he left enough clues that she would discover their mentor's dirty secret in the process, hoping it would scare her away from him. Later, he kills the Dean, knowing that Veronica will investigate and find enough information to incriminate the Dean in the process.]]
* BavarianFireDrill: Keith Mars got in serious trouble for doing this, since impersonating government officers is illegal. His daughter gets away with it on multiple occasions, however.
* BeardnessProtectionProgram: Duncan grows a beard like this near the end of the first season. Unless it's a BeardOfSorrow; at the time that he grows it, he's both depressed and running away from home.
* BeardOfEvil: [[spoiler: Tim, the killer in Season 3, sports a beard.]]
* BeardOfSorrow:
** Duncan near the end of the first season. Unless he's actually entering the BeardnessProtectionProgram -- at the time that he grows it, he's both depressed and running away from home.
** Logan grows one in the third season after Veronica breaks up with him.
* BeingTorturedMakesYouEvil: [[spoiler:MY NAME IS CASSIDY!]]
* BerserkButton: Yeah, trying to harm Veronica with Keith or Logan around is probably not the best idea.
* BettyAndVeronica
** Inversion. In season 2, Veronica is torn between Duncan (Betty, sort of) and Logan (Veronica).
** In season 3, Veronica is torn between Piz (Betty) and Logan (Veronica).
** There's an episode in season 1 called "Betty and Veronica"; however, the episode in question is not an actual example of the trope, although it does contain several [[ShoutOut Shout Outs]] to the [[TropeNamer trope-naming]] [[ArchieComics comics]].
* BigBad: Seasons 1 and 2; different in that you don't find out ''who'' the BigBad is [[FiveSecondForeshadowing until the finale.]] [[spoiler:Aaron]] in season 1, and [[spoiler:Cassidy]] in season 2.
* BigDamnHeroes - Logan's usual function. And if he doesn't get there in time for [=BDH=], you better believe he'll get arrested just to beat the crap out of you in prison. [[BerserkButton Don't mess with his V]].
** [[PapaWolf Keith Mars]] gets one at the end of season 1, literally walking through fire to rescue Veronica.
** Veronica gets one at the end of the first sub-arc of Season 3, rescueing the latest rape victim with a unicorn.
* BigDamnMovie: [[http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&ved=0CEIQFjAD&url=http%3A%2F%2Fwww.kickstarter.com%2Fprojects%2F559914737%2Fthe-veronica-mars-movie-project&ei=ZmNBUensItLC4APguoDQAQ&usg=AFQjCNE63SMOgqZoMAlCzTmz-TD0XJoiCQ&bvm=bv.43287494,d.dmg Is a go!]]
* BigEater: Wallace Fennel, though to be fair, he's a basketball player, and needs the energy:
-->'''Wallace:''' The day of the back-to-school athletics banquet there were spirit boxes in our lockers. There weren't any brownies in there, but there were cookies.
-->'''Veronica:''' Did you eat one?
-->'''Wallace:''' I ate six.
-->'''Veronica:''' That's my Wallace.
* BigScrewedUpFamily: Several; the Kanes, the Echollses, the Casablancases, the Mannings...
** Even the Mars family is not immune, although they are far better off than the aforementioned families in this regard. Still though, a father shunned by the community, a drunk mother who ran away, and a daughter who's almost disturbingly wise beyond her years can't quite be described as healthily functioning.
* BiTheWay: Lily, at least according to Veronica's dream in "Not Pictured":
-->'''Lily:''' The guy's gone. We had a little screaming over fooling around with his ex.
-->'''Veronica:''' That bastard!
-->'''Lily:''' Oh, no no, it was, it was me. I kind of fooled around with his ex. I mean, you'd think that guys would dig that, right? (''off Veronica's shocked look'') [[FlatWhat What?]] It's college. It's expected.
* BlackAndGrayMorality: Some of the things Veronica does are pretty gray morally (see: using Leo to steal evidence). Even the two most arguably moral characters in the show, her friend Wallace and her father Keith, do bad things; Wallace [[spoiler:is in a car when it runs over a homeless person and [[strike:never reports it]] doesn't report it until weeks later]] and Keith [[spoiler:''destroys evidence'' that would implicate his daughter]] and [[spoiler:has an affair with a married client]].
* BlackBestFriend: Wallace. He gets his own story in season 2...which results in him leaving the show for several episodes...and is promptly written into the background of season 3. Weevil might also count as a sassy latino associate, but he's got enough of his own motivations that he might count as independent of Veronica...except he needs her help frequently to get him out of jail. Wallace got a few storylines in Season 3. The show tried a little harder than most shows to make the minority best friend more three-dimensional.
* BlackComedyRape: TwoWords: "Community soap."
* BlahBlahBlah: Quoth Wallace to Veronica, in one episode, "Course, you're not listening to a word I said. So I might as well have said, 'blah blah blah, blah, blahbity blah blah."
* BlandNameProduct: ''Skist'', the soft drink choice of Veronica.
* BookEnds:
** A few elements bookend the first season. Keith Mars kinda skeeves out Veronica by saying "Who's your daddy?" ("I hate when you say that"). He also tells her, before going on a stakeout in the pilot, to take back-up (Backup is their pit bull); when Aaron Eckel's tries to steal his car for a get-away in the season finale, he's surprised by Backup in the back seat.
** The second season begins and ends with PietaPlagiarism, first with Veronica holding Logan, then Logan holding Veronica.
** The pilot features Weevil beating up Logan and telling him to apologize until Veronica says she doesn't want his apology. This is mirrored in the series finale with Logan beating up Gory until Veronica makes a similar statement.
* BornDetective: Veronica is practically the poster child. Raised by her sheriff-turned-PI dad, she was already running her own PI business in HighSchool (it was well-known that the girls loos doubled as 'her office' during school hours). A lawyer-friend of the family would leave cases open on the desk she had at her father's office while he was with clients in case she decided to 'take a look'.
* BreakTheCutie: Parker. Veronica came pre-broken, Mac hardened after the events of season 2, and Dick is somewhere between this and BreakTheHaughty (goddamn ComedicSociopathy).
* BreakTheHaughty:
** Jackie. Dick, sort of.
** Logan starts out as a {{Jerkass}} who torments Veronica whenever he gets a chance, and then nearly every tragedy that could possibly happen to him happens. He's probably the best example of a JerkassWoobie on recent television.
* BriefcaseFullOfMoney: Subverted. In the season 2 finale, Kendall just gets a several-million-dollar windfall as the result of [[spoiler:Cassidy's suicide.]] She then walks into Keith's office with a briefcase and tries to offer him a job. When he refuses, she shows him the contents of the briefcase -- which the audience doesn't get to see -- and he agrees to take it. A few episodes into season 3, we learn that the briefcase actually contained a van Gogh painting, not cash.
* BrokenBird: Veronica herself.
* BrotherSisterIncest: [[spoiler:subverted. Duncan and Veronica are not siblings, although both thought they were at different points.]]
* BullyingADragon: Anyone who knows better leaves Veronica alone. Anyone who doesn't learns very quickly. It only takes a few hours for her to ruin your life.
-->'''Veronica:''' After all these years, how do you not instinctively fear me?
* BusFullOfInnocents: The second season revolves around the Bus Full of Innocents crashing.
* TheButlerDidIt: Or more accurately, the butler's son did it.
* ButtMonkey: With his mother committing suicide, his dad being an abusive jerk, being framed for murder ''twice'', and a whole other things, man, does it suck being Logan.
* CaliforniaUniversity - Hearst College.
* CallingTheOldManOut: Or woman. Given how common terrible parenting is in Neptune, it's not surprising this happens every once in a while:
** In the season one finale, Veronica finally calls out on her mother about everything, the drinking, the abandonment... [[spoiler:and kicks her out.]]
** Logan gets a few of these; most notably the scene when he and his Dad are [[spoiler:sharing a jail cell]] and Logan yells at him for [[spoiler:Lilly's murder.]]
** [[spoiler:Trina]] calls out her [=BioDad=] in season 2, for, y'know, abandoning her at the prom of the school he taught at.
** Dick gets a big one in season three, when he gives his dad hell for the way they treated Cassidy, [[spoiler:and asks if it's their fault he's evil and dead.]]
** Wallace ''sings'' out his with "Papa Was a Rolling Stone."
* CameraSniper: At least half the episodes have this, though that's unsurprising considering the character is a private eye.
* CanadaEh: The girls are pressured to join a dorm-wide party where everyone decorates their rooms like a different country. They give a TakeThat to the whole thing by picking Canada, with the country spirit consisting of a picture of a moose, saying "Eh," and playing BarenakedLadies songs.
* CastingGag: KevinSmith shows up in season two as a [[TheViewAskewniverse convenience store]] {{clerk|s}}.
* TheCastShowoff: Kristen Bell singing One Way or Another in "Clash of the Tritons".
* ChangelingFantasy: Parodied. In the episode "My Mother the Fiend," Veronica finds out who Trina Echolls's real parents are. After the big reveal, Trina confides to Veronica that she had always dreamed that her real parents were movie stars. To which Veronica answers: "Trina, your parents ''were'' movie stars..."
* ChainedToABed: Cliff in "The Rapes of Graff"
* CharacterNameAlias: It plays a similar name game with other notable fictional detectives. Keith Mars has memorably introduced himself as [[Series/{{Monk}} "Adrian Monk"]] and as "[[Series/NancyDrew Carson Drew, and my daughter Nancy]]". Veronica, infiltrating a rival school, went by the name [[ComicBook/ArchieComics Betty]], saying she was Horny, the mascot for the Rhinos, the team at her old school...Riverdale. On one occasion, Veronica went to a church group and pretended to be pregnant. Her chosen alias was [[Literature/TheScarletLetter Hester.]]
* CharacterTitle: Also prominently features the Mars family as opposed to putting the father in the background.
* ChekhovsGun: All the time but rarely ever in the same episode. If there's some brief mention of something out of the main line in an episode then it will be used one or two episodes later e.g. A deputy mentions he's a bouncer at a club, three episodes later he is used as an explanation as to how Veronica was able to quickly get into the club.
* ChekhovsGunman:
** "A Trip to the Dentist" features Veronica asking a bunch of previously one-off characters questions leading her to find out what happened the night she was raped.
** Duncan in "Not Pictured". It seems like he was only there for a flashback but it turns out [[spoiler: he had Clarence kill Aaron]]
* TheChessmaster:
** [[spoiler:Cassidy]] in season 2. Seriously, he's behind ''everything.''
** Veronica herself is also quite good at it.
* ChristmasCarolers: Seen at a Christmas party.
* ChuckCunninghamSyndrome: Mallory Dent, in the opening credits as a main character for the first handful of episodes and then never seen again. HandWaved into PutOnABus some time later with a vague reference to the character being on maternity leave.
* CIAEvilFBIGood: Inasmuch as Veronica sought an internship with the FBI in Season 3 and in the planned fourth season, [[WhatCouldHaveBeen she would have become an FBI agent]].
* ClearMyName: Veronica spends a lot of her time doing this. Usually it's either her or Eli being accused, but other people get their turns occasionally.
* {{Cliffhanger}}: Season One ends on several cliff hangers. [[spoiler: Aaron Echolls has been arrested, but it's unclear how Veronica's relationship will be affected. The audience knows that Logan had an incident on the bridge where he contemplated suicide, although the characters don't.]]
* ComeToGawk:
** This is the subtext of the second season when [[SinsOfOurFathers a parent commits a crime]], their children have to walk the walk of shame. In "Ain't No Magic Mountain High Enough", Jackie is volunteered to sit as target in the water balloon carnival booth, in a bikini, being pelted with cold water by people who hate her.
** It's also a common occurrence for people to be stripped naked and duct-taped to the high school's flagpole.
* {{Confessional}}: One second-season episode has Logan and Weevil trying to convince Veronica to bug a confessional, as they're convinced that the priest is involved with a drug ring. She refuses, but agrees -- with reservations -- to plant a camera with no mic, so they can see if any drugs are being handed off. [[note]]Interestingly, she showed no compunctions about bugging therapy sessions a season earlier, nor any prior indication of being particularly religious, so it's a little surprising that she'd have qualms here...[[/note]]
* ContinuityLockout: Why [[ExecutiveMeddling the network demanded]] season 3 have smaller arcs than the season-long ones of season 1 and 2. They made it too hard to attract new viewers.
* ConvenientSlowDance: The second season episode "Plan B". As Veronica just tries to save Gia from Logan's rather not-friendly honest opinion, they end up dancing to "Sway" by The Perishers.
* CoolLoser:
** The lead character is witty, attractive, fashionable and generally benevolent. Veronica's unpopularity is ostensibly due to her father's insistence that local hero Jake Kane was a murderer. It wasn't until later on, when she becomes more than a little infamous for her ability to figure things out, that she regained some respect -- her TenMinuteRetirement at the beginning of the second season proves that. Once again, ''Buffy''-style, at the end of the second season, she's given a minor ovation from her classmates as she accepts her diploma. In Veronica's case, it's arguably on purpose. She's pissed at them for essentially abandoning her when she needed her friends the most. The ones she eventually forgives are generally the ones who had their own issues regarding Lily's death (Logan and Duncan are pretty much the list). The theme song was well-chosen.
** Wallace Fennel, Veronica's best friend is also an example of this. He's at best marginally popular, despite being the star on the basketball team, very nice, funny and dating the super hot daughter of a baseball legend. In Wallace's case, it's at least partly intentional. As he said, he'd rather hangout with the chick who cut him down when duct-taped to the flag pole than the people who just stood and laughed at him.
* CorruptCorporateExecutive: Jake Kane, to a point. [[spoiler:Big Dick Casablancas]] eventually proves to be a clearer example.
* CorruptionOfAMinor: In a third season episode, Veronica's client is a young man who was forced to join a militia in Africa at the age of six.
* CountryMatters: Oh, if only this wasn't network television, Kendall Casablancas would've gotten ''whupped'':
--> '''Veronica''': Mrs. C! I trust you're well.
--> '''Kendall''': Why, if isn't little miss teen getaway. Your dad and I were just dealing with a little trouble.
--> '''Veronica''': Like, trouble, with a capital T, that rhymes with C, that stands for--
--> '''Keith''': Veronica!
--> '''Veronica''': I was gonna say cute.
* CrapsackWorld: Neptune is a town divided into the rich section of town (the "09ers") and pretty much everyone else, as far as being a town where you are insanely rich or working low wage jobs for the incredibly rich. The town police is run by an evil jerk whose pettiness towards those who he doesn't like is matched only by his laziness, as well as filled with people who blindly support the wealthiest guy in town when he's accused of murdering his daughter. In addition, [[spoiler:the county supervisor is a pedophile, the local business mogul is a CorruptCorporateExecutive, and the town's famous actor resident is an abusive psychopath and murderer]].
* CrapsaccharineWorld: Yet to people who don't live there, it probably just seems like any other Southern Californian town filled with Hollywood A-listers, pristine beaches, and millionaires.
* CreepyChildrenSinging: Near the end of the second season, there's a closing-episode montage set to AlejandroEscovedo's "Falling Down Again", which features children singing in the chorus and laughing during the fade-out, playing in conjunction with the imagery of [[spoiler:Thumper chained to a urinal, struggling while the stadium is being demolished.]]
* CrimeAfterCrime: Played with, or perhaps subverted in season one, in which the Kanes commit various counts of conspiracy ([[ArtisticLicenseLaw mislabeled in the show as obstruction of justice]]) in order to conceal that [[spoiler:Duncan did not kill]] Lilly. Well, technically, [[spoiler:they ''thought'' he killed her]] and that's why they covered it up. In their defense, they did find him [[spoiler:in a position where he was covered in her blood]].
* CrouchingMoronHiddenBadass: Vinnie Van Lowe
%%
%% Crowning Moments go on their own pages. Not here.
%%
* {{Cult}}: A subversion appears in the first season. Secrecy (sort of), organic diet, isolation, authority clash... and they're actually decent people, whose "secret crop" is Christmas poinsettia flowers. The kid VM "saves" is "deprogrammed" back into a jerk, though she learns about his real soft spots and he remembers her somewhat fondly from her time infiltrating the cult, making him a useful source of information in a later episode.
* CureYourGays: One episode involved a high school boy whose parents sent him to a camp that was supposed to "de-gay" him.
* CuteAndPsycho: [[spoiler:Cassidy]]. Think he's the sweet, nerdy, helpless guy? Ha. More like rapist and mass-murderer. Have fun!
* CutenessProximity: Veronica (and later on Logan) have at least one scene where they degerenate into babytalk when around Backup.
* DaddyDidntShow: Mom does this twice. First she skips out on rehab, which Veronica had spent her entire savings on. But that's not low enough, so after Veronica confronts her about it, she absconds with a $50,000 check that Keith got for finding Duncan Kane. Oh, and she does this while Keith is in the hospital after saving Veronica from a murderer.
* DaddysGirl:
** The show's title character and her father, Keith Mars. They've always shared a very close bond, which has only increased when Lianne Mars [[MissingMom left her husband and daughter for good]].
** Trina Echolls is doted on by her father Aaron, and when he finds out that her boyfriend has been hitting her, [[PapaWolf Aaron beats the guy into next Tuesday]]. This is made made all the more [[ParentalFavoritism disproportionate]] and jarring because he himself physically abuses her brother Logan.
* DangerTakesABackSeat: Well played, [[spoiler: Aaron Echolls]].
* DateRape: Part of the backstory told in flashbacks. Veronica is roofied during a high school party end of her sophomore year and wakes up partially unclothed the next morning. She tries to report what happens and Sheriff Lamb calls her a slut and kicks her out of the station. Which explains why she hates him so much. [[spoiler: At the end of season 1 she finds out she was drugged when Madison gave her a trip to the dentist. Duncan rescued her at first getting her to a safe room. Then he was drugged and put in the same room. Duncan in his state thought she had consented. Logan was the one that brought the drugs to the party. Then at the end of the 2nd seasons she find out that mass murderer Beaver had raped her that night. In season 3 she can't understand why Logan goes as far as he does to protect her as she investigates a serial rapist, who targets her but is scared off by Logan]]
* DatingWhatDaddyHates: Part of the backstory before the series started was a gender flipped version. Duncan Kane's mother hates Veronica. Lilly states that Celeste would hate anyone that Duncan might love more than her. Lilly also warns that Celeste would do anything to break up Duncan and Veronica. [[spoiler: Celeste tells Duncan that Veronica might be his 1/2 sister. He breaks up with her without telling her why. Veronica finds out on her own. Two DNA tests later (she throws one out without looking because Keith is her real Dad. Before opening the 2nd one she signs away her rights to the Kane fortune because Keith is her real Dad) it turns out they aren't 1/2 siblings and get back together for a while. It is unclear if Celeste really believes Veronica could be her husband's daughter or she just used it to break them up because she is obsessed with her son. In flashbacks Veronica's Mom and Duncan's Dad don't seem to have any concerns about the two dating. Jake's concern with Duncan and Veronica dating in "present" time seems to be more about knowing Keith doesn't believe that Lilly's murder has been solved, and Jake believing that Duncan accidentally killed his sister during a seizure.]]
* DeadpanSnarker: It would be a shorter list to name the characters with lines that weren't. Backup, Mandy, Inga. No, seriously. That's about it. Every other character on the show is a deadpan snarker or tries to be. And Backup is a dog. And several people are convinced that he can have a very sarcastic face when he wants to.
* DeadPersonConversation: Veronica spends much of the first season conversing with her murdered best friend Lilly Kane. Duncan, Lilly's brother, also speaks with her. In the second season episode "I Am God" Veronica dreams she's speaking to the victims of a bus-crash.
* DeadPersonImpersonation: [[spoiler:Kendall Casablancas, nee Shifflet, aka Priscilla Banks.]]
* DeathByFallingOver: In the episode "Kanes and Abel's", Veronica imagines each of her major suspects killing Lilly; in her vision of how Jake Kane may have killed her, he pushes out of the way while trying to attack her boyfriend Weevil. As she falls she hits her head on a table, killing her.
* DeathByRecognition: [[spoiler:In season 3, the Dean of Heart College gives us a "What are you doing here?" The next time we see him, he's dead.]]
* DeathWish: Logan Echolls has something of a death wish, highlighted most obviously in 1x22 'Leave It To Beaver' and 3x20 'The Bitch Is Back.' But with his background, can you blame him?
* DeceptiveLegacy: One of the cases of the week the eponymous character receives is to track down a classmate's father. It turns out that his mother told him that his father was dead to hide the fact that his father has had a sex change.
* DefiledForever: In the third season, Max doesn't care at first that Wendy (/Fiona/Sharon) is a prostitute, but once they start living together and people start talking about her past and trying to hire her as a stripper, he starts having more and more of a problem.
* {{Determinator}}: A few characters potentially, but Veronica herself definitely fits the best. Let's list all the things that happen to her throughout the show: her boyfriend dumps her without notice, her best friend is murdered, she's rufied and raped, she's framed for cheating multiple times in an academic context (which is an efficient way to sabotage an academic career), she's locked in a burning fridge, attacked with her own tazer, and roughed up by an Irish mobster. That's not to count the relentless bullying an emotional isolation the rest of her school puts her through. And her response to all this? ''Find out who's responsible for [insert travesty] and make them pay.''
* DoesThisRemindYouOfAnything[=/=]RuleOfSymbolism: Veronica stabbing a rapist with a porcelain unicorn.
* DidYouJustHaveSex: In season two, immediately after Veronica sleeps with [[spoiler:Duncan]] she bumps into [[spoiler:Logan]] who says she looks different and asks if she's changed her hair. At home her father makes a similar comment and she wonders whether he's really such a good detective that he can tell she's had sex.
* DiscriminateAndSwitch:
** When Veronica's BlackBestFriend Wallace moves in with his new roommate, the roommate acts uncomfortable. He explains, "I specifically said I didn't want a roommate who was...uh, you know...better looking than me."
** In an earlier episode, Veronica has implied that one of her teachers, Mr Woo, is gay, and he plays with this trope:
---> When you get out into the real world you'll realize that not all well dressed, articulate, and organized men are gay. Some of them are just... ''(beat)'' Asian.
* DisneyDeath: The ending of the second season of has the season's BigBad [[spoiler: Cassidy]] detonating a remote bomb aboard a plane that presumably has [[spoiler:Veronica's dad on it. However, it turns out that her father drove home and he wasn't on the plane.]]
* DisproportionateRetribution: [[spoiler:Tim Foyle's]] XanatosGambit, in a nutshell.
* DistressedDude: In season 2, when Logan gets kidnapped by the PCH gang, who threaten to [[GroinAttack castrate him]].
* DoNotCallMePaul: Cindy Mackenzie much prefers her nickname, Mac.
* DoubleStandardRapeFemaleOnMale - Partially averted, partially played straight. Veronica bluntly points out that what [[spoiler:the members of Lilith House]] did to Chip Diller was rape and ''he'' is clearly traumatised by it. On the other hand he is such an AssholeVictim that it is very difficult for the character to invoke sympathy. However, the female rapists are still portrayed more sympathetically than he is.
* DownerBeginning: At the beginning of this show, Veronica's dad has been voted out of office, her alcoholic mom has abandoned them, and none of her former friends are speaking to her...and those are just the things that are actually shown in the first episode. If we count things that are talked about and then shown later, we also get RapeAsBackstory and a murdered best friend.
* DownerEnding: Oh, how to count the ways. [[spoiler:Veronica's father is under indictment because he destroyed evidence of her breaking-and-entering. His successor has a good chance of being Vinnie Van Lowe, a corrupt rival private investigator whose campaign was financed by the local crime syndicate. Veronica's dating Piz, a milquetoast whose incompatibility with Veronica becomes crystal clear when Dick Casablancas emails a video to everyone on campus of the two having sex, leading to Veronica vowing reprisals against the man responsible for creating the footage versus Piz wanting to ride out the crisis, much to Veronica's shock and horror. And when Logan ''does'' avenge Veronica's honor by publicly beating up the man who gave Dick the video to circulate, the guy vows revenge against Logan. And given that the guy's father is a hired killer for the Russian Mob, Logan's longstanding death wish just might be fulfilled.]]
* DowntimeDowngrade: Essentially happens with Logan and Veronica after season 1, would be an OffScreenBreakup if not for a brief flashback. Averted after season 2 - they don't break up after summer, [[spoiler: they do it on screen... a few times.]]
* DramaBomb: The [[spoiler:bus crash]] in the opening episode of the second season.
* DramaticNecklaceRemoval: Veronica wears her best friend Lily's necklace to a dorm-room casino when she's searching for Logan when everyone in the room is robbed, and the [[NixonMask masked robber]] pulls it off her neck. When she [[ForegoneConclusion finds the robber]], she takes Lily's necklace back in like fashion from the robber's [[BrattyHalfPint daughter]].
* DreamWithinADream: In one episode of ''Series/VeronicaMars'', Veronica keeps having dreams in which her unconsciousness is processing clues about students killed in a bus crash, by talking to those students - often, in the middle of class. During one class, she drifts off, processes a clue about the meaning of the phrase "I AM GOD", wakes up and discovers that she's written "I AM GOD" all over a blackboard she was supposed to be solving a math problem on, and everyone is laughing at her. (Then she wakes up for real.)
* DressHitsFloor: Done in episode 4, season 1. Veronica has a flashback scene to a game of Never Have I Ever, where it comes out that she's never skinny dipped. The end of the episode has her dropping her dress on the beach to do so.
* DrinkingTheKoolAid: The episode "Drinking The Kool Aid" sees Veronica investigating a commune/possible {{cult}}. Her SideKick, Wallace, eventually does an episode TitleDrop.
* DrivenToSuicide:
** "Clash of the Tritons", [[spoiler:Logan's mother]] having taken all she can from her cheating husband, abandons her car on a bridge and jumps to her death - apparently. [[spoiler:Logan]] [[HesJustHiding refuses to believe it]], and they NeverFoundTheBody.
** A season and a half later, the BigBad [[spoiler:Cassidy Casablancas]] leaps to his death after having his crimes and FreudianExcuse (sexual abuse which he was trying desperately to keep secret) made public.
** Logan in the season 1 finale, but unlike the previous 2 examples, [[InterruptedSuicide he wasn't able to go through with it.]]
* DroppedABridgeOnHim: Not only is [[spoiler: Sheriff Lamb brutally killed off in the lamest of lame fashions, but afterwords EVERYONE forgets he exists, save for by a deputy newly re-appointed interim Sheriff Keith Mars promptly fires upon reassuming control over the department. A major moment for seasonal rotting, as far as you thinking that the violent murder of the sheriff would be a major thing that would hang over the department for quite some time.)]]
** See FanWank for more on this...
* DudeWheresMyRespect
-->'''Veronica''': After all these years, do you not instinctively fear me? Maybe you should write yourself a note.
* DysfunctionJunction
[[/folder]]

[[folder:Tropes E-G]]
* EatingLunchAlone
** Veronica, until Wallace sits with her in the first episode.
** And whoever Veronica needs to talk to will also be conveniently doing this most of the time.
* EatingTheEyeCandy - Veronica does it to a [[ShirtlessScene shirtless]] actor in "An Echolls Family Christmas".
* EconomyCast - Neptune contains exactly two private investigators (Keith Mars and Vinnie Van Lowe) and although the rich and powerful muster many lawyers, about the only one to appear in more than one episode is Mars family ally and Public Defender Cliff [=McCormack=].
* EggSitting: Veronica has to "raise" a baby-like doll with her boyfriend Duncan for a sex-ed class. It's not clear if they fail or succeed, but Veronica definitely isn't shown to be a reliable parent. Also, the doll serves as {{Foreshadowing}} for [[spoiler: the reveal that Duncan's ex-girlfriend is pregnant.]]
* EmbarrassingFirstName: Piz's first name is Stosh. Mac's first name is Cindy. Both use the first syllable of their last name instead.
* EmbarrassingNickname:
** Cassidy "Beaver" Casablancas. A nickname so loathed, protesting against it [[spoiler:was one of the last things he did before killing himself.]] Presumably nicknamed as such because his father and older brother were both nicknamed Dick and liked to torment him.
** The Principal's son, Vincent, is nicknamed [[WesternAnimation/SouthPark Butters]] by his peers. [[SarcasmMode And he isn't bitter about it at all.]]
* EmbarassingPassword:
** Mayor Woody Goodman's password is stated to be Mr. Good Wood (without the period, of course).[[spoiler:Considering this is only an episode before we learn he is a child molester, this is also a disturbing password]]
** Veronica comments on how adorable it is that criminology TA and wannabe amateur sleuth Tim Foyle's password is ComicStrip/DickTracy.
* EmbarrassingSlide: In the pilot, Veronica does this with film instead of a picture when Lamb tells the courtroom that his (unknowingly switched) security tape will show the courtroom what happened.
* EngineeredPublicConfession: Veronica records a confession with a camera hidden in her locker during "Like a Virgin".
* EstablishingCharacterMoment: The series begins with Veronica's [[OpeningMonologue monologue]] while she's spying on a couple. The kind of character Veronica is becomes especially clear when she says "$40 an hour is cheap compared to the long-term financial security sordid photography can secure you...your offspring...your new lover." Cynical, jaded, witty, and sexy. Veronica in a nutshell.
* EvenEvilHasLovedOnes: [[spoiler:Aaron Echolls physically abuses his son Logan, cheats on his wife, and murdered a teenage girl that he slept with after she threatened to tell on him, but he cares a great deal about his adopted daughter Trina. Enough to unleash a severe beating on her abusive boyfriend when he finds out what the guy did to her.]]
* EveryoneLovesBlondes:
** Logan and Duncan both certainly have a type: Lilly, Veronica, Meg and Hannah...
** In "Weapons of Class Destruction", Veronica investigates a guy who turns out to have a thing for blondes. She notes that at least she's his type.
* EveryoneWentToSchoolTogether:
** Veronica's mother went to school with LoveInterest Duncan's mother and father: explored in "My Mother, the Fiend" and a plot point in other episodes.
** Veronica's teacher and Trina's mother. They all seemed to be in the same year.
* EverythingsBetterWithLlamas: Logan said his mother wanted alpacas.
* EvilAllAlong: [[spoiler:Cassidy starts by raping Veronica and then lying about it (which isn't revealed until later on), but he becomes truly evil in Season 2. He kills a bus full of his classmates, a witness could turn him in, and 3 people on a plane. This wasn't revealed until the finale but yes he was evil.]]
* EvolvingCredits: Mrs. Dent disappears from the credits partway through season 1. Note that this was the ''only'' time the credits ever changed during a season; every other actor was credited for every episode even if they did not appear in those episodes. This includes a character who was KilledOffForReal mid-season.
* ExpositoryHairstyleChange: Flashbacks of Veronica during season one and Logan's stubble and unkempt appearance [[spoiler:during his depression in "Postgame Mortem" due to his break-up with Veronica]].
* FaceOnAMilkCarton: Played straight in an episode where Veronica and her dad are investigating the "Mooncalf Collective", a hippie group near their town. After returning home, VM pours herself a glass of milk and recognizes a teen she met at the Collective, giving her dad the evidence he needs to bring the authorities into the matter (The story takes place ~2005, making it an anachronism).
* FakeGuestStar: The series always had an interesting relationship with leads v. guest stars. The actor portraying Ms Dent was listed as main cast in Season 1, despite only appearing for a handful of scenes over four episodes (and disappearing from the credits, though not promotional materials, after seven). In Seasons 2 and 3, new one-season-arc characters Jackie, Piz and Parker were promoted to leads above some recurring co-stars who played equally significant roles in all three seasons. Season 1 recurring characters Dick and Cassidy were promoted to lead cast in Season 2, [[spoiler:though it's rumoured that Dick was only promoted to disguise the fact that Cassidy's promotion was due to him being the BigBad of the season, as his role didn't really expand until Season 3]]. Meanwhile in all this, Tina Majorino as "Mac" appeared in at least as many or more episodes than Dick, Cassidy and Jackie, played a more significant role in the main plot than two of the three, yet wasn't promoted to lead credits until Season 3, along with Michael Muhney as Don Lamb, another actor who'd been with the show since the first season.
* FallenOnHardTimesJob: After Lianne walks off with Veronica's $50,000 bounty, the latter temps as a barista.
* FallenPrincess: Veronica doesn't have any superpowers, but when her sheriff father arrests the town's benefactor for the murder of his own daughter, Veronica's best friend, pretty much everyone in her clique of high school elite friends turns against her, resulting in her being date-raped. This in turn leads to her transformation into the Veronica we know. As she pours her energy into solving her friend's murder, she rapidly gains the super detective skills and world-weary attitude of a professional PI twice her age.
* FalseConfession: This is a major part in the Lily Kane murder mystery in the first season: Disgruntled former Kane Software employee Abel Koontz confesses to the murder of Lily Kane, but in reality [[spoiler: the Kanes agreed to pay for his daughter's future so that he would take the fall (He's dying from a disease, so he doesn't particularly care what happens to him), because they believe that their son Duncan killed Lily in an epileptic fit.]] Because of his confession, Sheriff Lamb ends the investigation, saying they found the killer, causing Veronica and her disgraced-Sheriff-now-PI father to investigate it themselves.
* FamilyBusiness: Albeit unofficially, Keith Mars's private eye business, which he runs with his daughter Veronica.
* FemmeFatale:
** In the third season, Hearst College Dean's wife Mindy O'Dell.
** Kendall Casablancas sometimes fills this role in the second season.
** Additionally, since Veronica Mars is basically FilmNoir with the genders flipped, Logan Echolls and Dick Casablancas often fit this role as well, the former especially in season one.
* FidelityTest: Veronica plays a FilleFatale to find out whether the jealous client's fiancee is cheating. [[spoiler: He isn't, but it doesn't end well for them anyway.]]
* FilleFatale - Lilly gives an impression of having been this.
* FilmNoir: The show somehow effectively used this style in a San Diego high school setting. And gender swapped.
* FingerGun: Veronica uses this at Sheriff Lamb in the pilot episode.
* FirstPersonSmartass
* FiveManBand: By the third season...
** TheHero: Veronica
** TheLancer: Wallace
** TheBigGuy: Weevil
** TheSmartGuy: Mac
** TheChick: Piz/Parker
** TheSixthRanger: Logan
* FiveMinuteForeshadowing: The series tended to reveal its season-long villains in this manner.
* {{Flashback}}s a-go-go
* FoeCooties: Veronica can barely look at Logan on learning he slept with [[AlphaBitch Madison Sinclair]], let alone date him.
* FreudianExcuse:Does this with several characters:
** Logan isn't ''exactly'' a villain, but he does have a home life worthy of one: his famous father sleeps around and is physically abusive, his mother commits suicide, and his sister is an emotionally void, aspiring (and failing) actress whose primary motivation in life is to improve her career without working at all.
** For that matter, [[spoiler:Logan's father--a murderer himself--claims that it was ''his'' father's abuse which made him who he is]].
** Even more blatantly, [[spoiler:Cassidy Casablancas]] is a psychotic mass-murdering ''teenager'' due largely to the physical and emotional abuse of [[spoiler:his father and older brother]].
** The show also has a LampshadeHanging. In the first-season episode "Drinking the Kool-Aid," a boy joins a cult, and his rich parents ask Mr. Mars why he'd go when he was provided for. Mr. Mars says that it's often rich kids who leave, and the boy's father sighs (paraphrasing): "Yes, I know what you're thinking. Spoiled rich kid, no material need denied, no spiritual need fulfilled. That's not us."
** SubvertedTrope by Meg, whose parents are crazy fundies, but is still a very nice person.
** In the same episodes where we find out about Meg's parents, Sheriff Lamb also indicates his dad abused him, and combines it with a PetTheDog moment.
* FromBadToWorse: The pilot episode embodies this trope as Veronica lays out her backstory. In the space of a few months, her boyfriend dumped her, her best friend got murdered, her mother left the family, she became a social pariah in her school, her father got recalled from his job as sheriff, and then, just to top things off, she got drugged and raped by someone at a party. And this is all before the show even started.
* FromTheMouthsOfBabes: In the episode "Green-Eyed Monster", Wallace mentions to his mother he's going to be giving Jackie a hand with her trigonometry. [[DoubleEntendre He's not being very subtle with his entendres]], but it is still a shock to him and his mother when his little brother Darrell pipes up, "Are you hitting that?"
* FundraiserCarnival: Neptune High had a Winter Carnival to raise money for the senior trip. Justified in that it's a very affluent school district.
* FurAndLoathing: Veronica [[FeeFiFauxPas wears a coat with a faux-fur collar]] while talking to some animal rights activists, realizes it, and takes it off. One of them sneaks behind her and moves to chop the collar off; Veronica catches her, shrieking "It's fake!" (This is probably important to actress Kristen Bell, who is herself one of the sane-ish kinds of animal rights activists.)
* GambitRoulette: The whole deal with kidnapping [[spoiler:Duncan's daughter]], [[spoiler:Cassidy's]] far-reaching scheme, and the season three plotline where a [[spoiler:teacher's assistant kills the head of the college in order to destroy the life of one of the professors at the college, as payback for him giving a bad reference for the assistant where he basically slagged him and cost him a teaching job at another college]].
* GamerChick: In the episode "[[ShoutOut The Wrath of Con]]", Veronica disguises herself as an anime geek/gamer in order to track down a group of nerds who are running a [[FourOneNineScam 419 scam]]. She winds up sucking when playing a multiplayer shooter... but this is actually a ruse designed to get the scammer to reveal himself (she repeatedly [[{{Griefer}} team-killed him]] in order to get his attention, the reason why she was doing so poorly).
* GangOfHats: The PCH Bike Club are all Latino bikers from the wrong side of the tracks, all high schoolers (or at least high school age).
* GeekyTurnOn:
** Mac and Max get into an "Anything You Can Do I Can Do Better" conversation about whether Mac can take down Max's term-paper-selling website. Logan picks up on the subtext and wonders if he could sell tickets for this "hot nerd-on-nerd action."
** When Mac sees the supercomputer, she remarks "Hello, lover!"
* GenderInvertedTrope: Wallace is a male GirlFriday, and Logan often acts as a male FemmeFatale.
* GeorgeJetsonJobSecurity - The journalism teacher seems to be Neptune High's equivalent of [[HarryPotter Defense Against the Dark Arts]]. Ironically, Ms. Dent was originally planned to be a major character, going by her inclusion in the opening titles.
* GetIntoJailFree: Logan takes a tire iron to a police car in order to get thrown into a holding cell...with the guys who [[spoiler:nearly raped Veronica]]. We get a nice OhCrap look from them, and the scene ends.
* GettingCrapPastTheRadar - Watch just about any episode.
** It still boggles the mind how this exchange got on network television.
--->'''Weevil''': If you're lookin' for ''my'' trophy, it's back by auto shop.
--->'''Veronica''': Lube job? Or....can you get a medal for stealing hubcaps?
--->'''Weevil''': Is this 1970? Rims, baby.
--->'''Veronica''': So you got a trophy for a rim job?
--->'''Weevil''': Forget it. Look, I got some information for you.
--->'''Veronica''': Finally, a Deep Throat to call my own!
--->'''Weevil''': I'm not even going to touch that one.
** The high school principal's last name is Moorehead. Make of that what you will.
** [[TheStoner Corny]] offers up some, uh, ''special'' baked goods. "The secret? [[DrFeelgood It's all in the butter.]]"
** '''Dick''' Casablancas's less-"masculine" younger brother is '''[[DoubleEntendre Beaver]]'''.
** Likewise, Woody Goodman. Whose creepy-as-hell computer password is "mr. good wood". *shudder*
** An obscene gesture known as "[[http://www.marsinvestigations.net/culturalreferences/6/shocker The Shocker]]" was shown twice.
** In another scene a girl is wearing a "I Heart Dick" shirt. It's talking about the character--when the camera pans down, it reveals that the full text is "I Heart Dick Casablancas"--but still.
**
--->'''Kendall''': Oh, quit standing there so smug. Tomorrow you're just gonna call me at two in the morning saying you want some company. For your information, that really doesn't satisfy me, Logan.
--->'''Logan''': Really? You always [[DoubleEntendre come]].
** See CountryMatters above for a CurseCutShort that the radar most likely didn't catch.
* GirlFriday: Wallace is a RareMaleExample.
* GoingByTheMatchbook: In a flashback, we see that Lily has quite a collection of matchbooks with Hispanic names and phone numbers written on them. Of course, she's never been to the bars or met the guys, she just left them around the house for her mother to find....
* GoldDigger - Kendall Casablancas
* GoodAdulteryBadAdultery: Unusual "bad adultery" from a protagonist. Keith, Veronica's dad, begins an affair with a married woman (he himself is married to an alcoholic who fled, stealing $50,000 from him). Veronica is crushed, and confronts him. She calls him on his hypocrisy when all of his excuses are exactly what every guy they've caught in their Private Eye business says. He breaks it off.
* GoodbyeCruelWorld: In a third season episode, Veronica is given a Criminology assignment of planning 'the perfect murder'. She suggests faking a suicide note from the victim, using a generic phrase such as "Goodbye cruel world", typed on a computer so the note can't be analysed. [[spoiler:Shortly afterwards, the dean of the college is murdered in exactly this way.]]
* GoodParents: Averted with most parents on the show, who range from neglectful to downright abusive, but Veronica's father Keith stands out as one of the greatest dads in television, making her a DaddysGirl. He lets her help him in his P.I. business all she wants is always supportive when she's down, puts his own personal life on hold when [[ParentWithNewParamour he finds a new paramour]] because she's still not over her mother Lianne abandoning them, and will [[PapaWolf destroy anyone who even considers hurting his little girl]].
* GoodPeopleHaveGoodSex: Pretty much everybody is shown having very enjoyable sex, except [[spoiler:Cassidy with Mac]], where he has erectile dysfunction. Guess who's the villain of season 2? [[JustifiedTrope Justified]] because [[spoiler:Cassidy's inability to have sex with Mac is actually a clue that he was raped as a child, which is how he is connected to the bus crash.]] Averted with Duncan and Veronica, whose sex is "fine" at best.
* GoryDiscretionShot: Though a number of characters die throughout the series, it's usually not seen onscreen; instead, someone walks in on either the body or, on two occasions, on the murderer firing gunshots at an offscreen target.
* GotVolunteered: Logan volunteers his father to donate money to a soup kitchen. He does so publicly enough and with grand enough reception that his father can't back out without looking like an ass. However, behind closed doors Aaron brutally beats Logan in response.
* GreenEyesMonster: There's an episode called "Green-Eyed Monster", which takes this trope UpToEleven.
* {{Griefer}}: Veronica once needed to find a guy in a video game club, so purposely griefed his character in order to listen for his reaction in Real Life.
* GuileHero
* TheGwenStacy: [[spoiler:Meg]], also [[spoiler:Kendall]] for Keith ([[RichBitch oddly enough]])
[[/folder]]

[[folder:Tropes H-M]]
* HalfArcSeason: Two ways. Its first two seasons, though technically full arc seasons, had a lot of Mystery Of The Week with little or no movement on the season-arc story. Its third season had two distinct shorter arcs, one six episodes long, with beginning, middle, and end; and the second nine episodes long. The last five episodes of the season are standalone (excepting the last two episodes, which were aired together). The advantage, in a show like ''VM'', is that some of the Mysteries of the Week can actually be key revelations in the arc, but this fact is not obvious until the end of the episode.
* HannibalLecture: In "Like a Virgin", Veronica interrogates a murderer who psychs her out. To complete the homage to ''Silence of the Lambs'', Veronica is pretending to be a Southern girl, and speaks with a fake accent that resembles Jodie Foster's in the movie.
* HeadInTheSandManagement: Apart from her father, the closest anyone comes to a ReasonableAuthorityFigure is Vice Principal (later Principal) Clemmons. Everyone else is a complete ass.
* HeelFaceTurn: This includes Weevil, Logan, and Dick.
* HeroicBastard: Subverted when Veronica [[spoiler: looks to be then is revealed not to be the bastard daughter of Jake Kane.]]
* HeWhoFightsMonsters: Veronica and Keith become this, due to the horrific monsters they deal with over the course of the show's three seasons.
* HighSchoolHustler - Veronica Mars
* HollywoodCalifornia: The series was set in Neptune, California, filmed in San Diego. "Neptune" could probably be read as Oceanside, a middle-sized city just north of San Diego, just without copious numbers of US Marines, since the real life Oceanside is just south of Camp Pendleton, one of the largest Marine Corps bases in the world. Oddly enough, the show was filmed in the suburb Chula Vista at Hilltop High School. However, Oceanside High School was used for exterior shots, so there's definitely plenty of evidence for faux-Oceanside.
* HollywoodGameDesign: There was an episode where two geeks make a world-class video game in their dorm room, all by themselves.
* HollywoodLaw: The Lily Kane trial was wallbangingly full of this.
* HollywoodNerd: Cute, goofy computer geek and budding hacker Mac is a Hollywood Nerd in the grand tradition, and particularly owes much to ''Series/BuffyTheVampireSlayer's Willow. Mac is not a stick figure and has the shape of someone healthy but who could perhaps benefit from more exercise and less sitting in front of the computer.
* HowUnscientific: In the episode "Normal Is the Watchword" our titular heroine is saved by a hallucination of (or possibly the actual spirit of) her dead best friend Lilly. Lilly had appeared frequently the previous season (as Veronica tried to solve her murder), but it had certainly been implied she was not a literal ghost, just Veronica's way of working through her emotions and thoughts. At least until "Normal Is the Watchword", when Lilly's sudden and unexplained appearance distracted her friend from getting on a doomed bus. It is later implied that Veronica may be suffering from a neurological condition brought on by various traumas.
* HumiliationConga / LaserGuidedKarma - [[spoiler:After Aaron Echolls is revealed as Lilly's killer in the first season finale. Keith and Aaron are slugging it out, but Aaron points out Veronica is locked in a fridge surrounded by flames, and as Keith goes to rescue her, Aaron uses this as a getaway. Having stolen Veronica's car keys, he hops in the car and has a look of relief, [[OhCrap but that changes when he hears growling from the backseat]]. Veronica's pitbull, Backup, bites Aaron's arm and after a struggle, Aaron just manages to escape, stumbling into the street only to get mowed down by a flower delivery truck with a lily pictured on the side. Veronica, having escaped the burning fridge, tells the truck driver to call 911 and moments later, Aaron is arrested for Lilly's murder.]]
* IAmOneOfThoseToo: The episode "The Wrath of Con" sees Veronica and Wallace infiltrating a college party posing as prospective students. Wallace claims to be a math major and finds himself having to come up with plausible-sounding answers to questions like: "The Poincaré conjecture or FermatsLastTheorem: which one do you think better defines the geometry of three-dimensional space?"
* IAmWhatIAm: Invoked word for word by Veronica when people call her out for her nosiness and vindictive nature.
* IfYouEverDoAnythingToHurtHer: Veronica gives a GenderFlipped version of the speech to Jackie:
-->"If you think I am gonna let you break Wallace's heart for sport, you have grossly underestimated my wrath."
* IfYoureSoEvilEatThisKitten: Subverted amusingly in one episode. Veronica actually tries to do this when she thinks she has found an AnimalWrongsGroup by advocating outright terroristic tactics, but it doesn't work out because the activists are the sensible, law-abiding sort who don't believe in extreme methods.
* ILoveTheSmellOfXInTheMorning:
-->'''Veronica:''' I love the smell of testosterone in the morning.
* IncrediblyObviousBug:
** Pretty much everything. Sometimes this is played with, though--when Veronica is dealing with particularly GenreSavvy characters, she plants two bugs, an obvious one that they find right away and a more inconspicuous one that they don't bother looking for because they think they've already found the bug.
** Then there was the time in season 2 when the incredibly obvious bug Veronica planted in Sheriff Lamb's office was... an actual bug.
* INever: An episode in the first season had {{flashback}}s featuring the main character and her former friends ditching going to homecoming and drinking champagne in a limo while playing "I Never."
* INeverGotAnyLetters - The thing that eventually brings Wallace around to his [[spoiler:biological father]].
* TheIngenue - Hannah Griffith.
* InTheBlood
** A rather sedate example - [[spoiler:Cindy Mackenzie, who was SwitchedAtBirth,]] seems to have inherited every one of her personality traits from her biological parents, and exactly none from the people who raised her for her entire life. [[spoiler:The same goes for the girl she was switched with.]]
** A more overt example is the implication that the men in the Echolls family are inherently violent and sadistic, which (according to Veronica) is a major source of worry for Logan as far as him continuing the circle of violence with any children he might have.
** Veronica considers this with leads for the serial rapist in season three: "[[spoiler:Dick]], a rapist? Two in the same household?" [[spoiler:He's not, by the way.]]
** An overarching example in the series is Veronica, the BornDetective, born of Keith...a detective.
* InsistentTerminology:
** "My ''name''...is ''[[PunctuatedForEmphasis Cassidy!]]''" In fairness to him, it is.
** A funnier example occurs in "The Rapes of Graff", [[ItMakesSenseInContext when a prostitute comes over to Veronica and Keith's apartment]]:
-->'''Veronica:''' Dad, your hooker's here.
-->'''Keith:''' Escort, honey.
* InterruptedIntimacy: An episode has an (adult) hacker's relationship with a student (minor) at the school revealed by Veronica and her camera as a blackmail scheme. She even says "There's something seedy in being the interruptus in somebody else's coitus."
* IntrepidReporter: Veronica Mars is called exactly this from 1.14.
* InvisiblePresident: In the season 1 finale, the Kane family throws a party where the Governor of California is a guest. Based on the episode's air date and a few chance remarks, it's pretty clear that the governor is intended to be Creator/ArnoldSchwarzenegger, but his name is never mentioned and he never appears onscreen.
* InvoluntaryCharityDonation: Logan tells a news crew that his father Aaron will be donating five percent (or less - we're never told his income exactly) of his next paycheck to a homeless shelter. His father severely beats him for this.
* InvulnerableKnuckles: Logan is seen after at least one fight with bleeding knuckles. One person he beat up mentioned that he had bruised Logan's knuckles pretty badly with his face.
* TheIrishMob - The Fighting Fitzpatricks.
* IrishPriest: [[PunnyName Patrick Fitzpatrick]]. Also most likely a [[CorruptChurch Corrupt Priest]] and a member of Irish {{Mafia}}.
* IronicEcho: In Season 2 Veronica mentions Nick and Jessica's breakup. In Season 3 "What's Left of Me" Nick's song about said breakup is playing on a radio.
* IronicNickname: Lucky the Janitor. Also, when Veronica jokingly says "easygoing Veronica Mars, that's what the kids at school call me", Keith provides the page quote.
--> '''Keith:''' You know how fat men are sometimes called 'Tiny'?
* ItsAllMyFault:
** Veronica after the bus crash and [[spoiler:Parker's rape.]]
** ''Dick'', of all people, after [[spoiler:Cassidy's death.]]
* ItsForABook:
** Veronica used "it's an assignment for health class" (or some variant thereof) to cover all kinds of activities, including collecting a DNA sample from her dad. Somewhat justified in that she's a good actress and usually plans out her requests beforehand instead of making them up on the spot.
** The series actually ''inverts'' it in the third season. The final assignment from Veronica's former FBI agent criminology professor? A paper on how you'd commit the perfect murder. When the Dean ends up dead in a manner that copies elements from Veronica's paper, she is seriously wigged.
* ItsNotYouItsMyEnemies: Except Veronica breaks up with Logan because she doesn't want to deal with '''his''' enemies
* JackBauerInterrogationTechnique: In a rather gruesome scene in season 2 of ''Series/VeronicaMars'', Weevil has Logan kidnapped. Two PCH bikers proceed to play Russian Roulette with Logan's hands and knees until he tells them whether or not he killed Felix Toombs.
* {{Jerkass}}: Logan, Dick Casablancas, Don Lamb - and pretty much every adult male in Neptune, especially when they are rich.
* JerkJock:
** Logan in his early appearances before CharacterDevelopment hit in. Ostracizing Veronica, wrecking her car with a baseball bat, organizing bum fights...
** The series notably averts this in one episode where a girl cheats on her football playing boyfriend with an artist. The "star athlete" turns out to be genuinely decent and caring, the artist... not so much.
** Also averted by Wallace, the star basketball player who is, with the possible exception of Meg (AlphaBitch aversion cheerleader popular girl who is the nicest person around), the best person in the entire series.
* JuryDuty: Veronica is pretty upset that she has jury duty during her Christmas break. Once she's there though, a RogueJuror votes guilty while Veronica and the rest want to acquit ([[InvertedTrope inverting]] the usual formula. Veronica and the rest then sides with the rogue, thanks to Veronica's detective skills revealing the defendant's guilt in the episode "[[TwelveAngryMen One Angry Veronica]]".
* KarmaHoudini - Dick Cassablancas; manages to avoid ALL of the consequences of his various acts of douchebaggery, including purposely leaking a sex tape of Veronica and Piz, that was filmed without their knowledge to everyone in campus. Even though Veronica reminds him after the fact that she can destroy him, she never pulls the trigger. Similarly, neither does Logan disown Dick for this act of malicious evil lulz, even though a running theme for the third season was Logan growing tired of Dick's bad boy partying and Dick constantly trying to drag Logan back to his old "ScrewTheRulesIHaveMoney" ways.
** On the other hand, he is suffering [[spoiler:emotionally in the aftermath of his brother's death and murder revelations]], so perhaps that's punishment enough.
*** But many also forget that he is responsible for [[spoiler: Veronica's rape, as he encouraged his brother to rape Veronica]], yet the characters don't seem to care and the writers seem to have forgotten about it.
** Madison Sinclair also counts. Does horrible things to Veronica, including (granted unknowingly) [[spoiler:setting into motion Veronica's rape]] and subsequent pariahdom via purposely masterminding the smear campaign proclaiming Veronica a whore. But she never gets punished.
*** In the show, anyway. In the film's trailer we see [[spoiler:Veronica deck her in the face, which knocks her down instantly.]]
** In a second season episode, a lesbian cheerleader poses as a blackmailer preying on Neptune High's gay students with the end goal of outing her girlfriend, who wanted to stay in the closet. It goes off pretty much as planned, with no negative consequences for the cheerleader at all. It is implied that the cheerleader's girlfriend will be told, and not be happy about it.
** Logan [[spoiler: brought GHB to a party and is thus indirectly responsible for Veronica being raped. Yet she forgives him almost immediately.]]
*** Key word there being ''indirectly''. [[spoiler: Logan never actually intended to dose Veronica, it was meant for Madison (which arguably isn't better, but it ''is'' a different matter altogether).]]
* KillTheCutie: Initially Lilly Kane, the character who dies before the beginning of the first season, would count as an example, since she was a young attractive teenager who got her head smashed in with [[spoiler: an ashtray]], though she becomes arguably less of a 'cutie' during some of the later flashbacks as her innocence level drops.
* {{Kneecapping}}: This was threatened when Logan was being tortured. His tormentors were playing Russian roulette with him, pulling the trigger after each "wrong" (i.e. not what they were looking for) answer given. After two "wrong" answers, they moved from his arms to his knees.
* LastSecondWordSwap: Intentionally done by Veronica. When one of the characters in the programme that Veronica hates tells her that they were dealing with some trouble, Veronica says, "Trouble with a capital "T", that rhymes with "C", that stands for..." When her father objects she replies, "What? I was going to say "cute."
* LeaningOnTheFourthWall: Veronica and Duncan are discussing Logan sleeping with an older woman.
-->'''Duncan''': She's the same age as us.
-->'''Veronica''': She's 25. (About the same age that Kristen and Teddy were at the time.)
* LetThemDieHappy - Veronica does this to [[spoiler:Abel Koontz]].
* LieBackAndThinkOfEngland:
** V suggests this as a way for Mac to get through prom with her goober of a date.
** Mac is excited/nervous about getting a hotel room after prom; Veronica says this jokingly to calm her down.
* LonersAreFreaks: Averted, where the titular heroine is a loner in season 1. Later seasons acknowledge the trope's effect, however, as Veronica sporadically feels guilty about the fact that she really operates better alone.
* LongHairIsFeminine: The Veronica of flashbacks, when she was a fairly stereotypical high school girl, has long hair; present-day Veronica, having become a GuileHero by way of BreakTheCutie, favors a much shorter, more severe cut.
* LovableRogue - Just about the entire cast - most notably Veronica, Logan and Weevil.
* LoveHurts - Oh so much. Veronica's first love Duncan dumps her without any explanation [[spoiler: and then, after rekindling their relationship, leaves her to escape the country and the law with his child from another girl.]] She and her SecondLove [[JerkassWoobie Logan]] hurt each other pretty equally and consistently throughout the show even as they try to make their relationship work. And all the other guys were pretty much rebound.
** And then there is [[HollywoodNerd Mac]], who takes a long time to get over [[spoiler: Cassidy, who turned out to be a murderer and a rapist.]]
** And Keith Mars, whose wife turned out [[spoiler: to be a long-time cheater and later an alcoholic.]]
** Oh, and the titular song makes an appearance in season 2, sang by Courtney Taylor-Taylor, lead singer of the Dandy Warhols, who also sing the theme, in the cafe Veronica works. It plays when Veronica is shown photos of Logan having sex with Kendall, which is probably intended as ShipTease for her and Logan.
* LoveMakesYouCrazy - Got an hour?
* LukeIAmYourFather:
** Subverted when paternity tests confirm that Keith Mars is indeed Veronica's father, not her mother's highschool sweetheart Jake Kane.
** And then played straight with Logan's adopted sister in an interesting way that somehow managed to avoid the usual cliché of the trope.
** Also played straight at the end of the second season episode "Green-Eyed Monster" with Wallace and Nathan.
* LukeIMightBeYourFather: In the first season, Veronica has reason to suspect Jake Kane -- the father of her ex-boyfriend Duncan, and former lover of her mother -- might be her biological father. [[spoiler: He isn't.]]
* TheMafia - Gangs gangs everywhere
* MamasBabyPapasMaybe: In the first season, episode 7, [[spoiler:that the case of the week involves a pregnant woman fighting with her boyfriend, who isn't the father, makes Veronica think that maybe she's not her father's daughter. This latter point will be a continuing point in the first season]].
* MaybeEverAfter - Could be argued for Veronica and Logan, considering their (and her boyfriend's) expressions in the cafeteria scene and the WordOfGod in the commentary that Piz won't be the winner of the LoveTriangle.
** If you count the Season 4 teaser as canon than neither won as Veronica would get a new love interest.
*** While discussing the upcoming movie, WordOfGod said that [[spoiler: Veronica will be dating someone who is not Logan at the beginning of the movie, but that the events will be rough on their relationship]] so a happy ending for these two is still very possible.
*** According to trailers and official releases for the BigDamnMovie, [[spoiler:Veronica is with Piz at the start of the film. They split up soon after the season three finale when she transferred to Stanford, but got back together a couple of years before the events of the film when they were both living in New York.]]
* MeaningfulEcho - "Who's your daddy?"
* MeaningfulName:
** Veronica Mars, whose name means "true image", which ties in with her being a BornDetective and having a pathological obsession with finding the truth (which often comes with taking a picture of it since she's a PrivateDetective).
** Plus, the Mars family lives in Neptune, and Veronica drives a Saturn. A character makes the connection in an early season 3 episode.
** Wallace means foreigner in Norman French--in the pilot episode of the series, Wallace is the new kid in town.
** Dick Casablancas usually ''is'' a dick.
* MissingMom - A good part of the first season involved Veronica's quest to find her mother, as well as the emotional fallout from the abandonment.
* MistakenForCheating - Happens a few time, both with clients' spouses and main characters. Notably, Veronica has trust/jealousy issues, especially in season 3.
* MockMillionaire - One episode introduces the richest kid in Neptune, who arrives to school in a limousine and lives in the biggest house in town. The twist ending is that he's the son of the butler, and thus is actually not rich.
* MonkeysOnATypewriter - Veronica references this when she realizes that she knows Curly Moran after all.
* MonsterSobStory - Say you didn't feel even a ''little'' bad for [[spoiler:Cassidy]]. Go ahead, say it.
* MotiveRant - Used a lot in the show, by the bad guys to explain their actions.
* TheMovie: Long desired by its fans, it is the goal of a [[http://www.kickstarter.com/projects/559914737/the-veronica-mars-movie-project Kickstarter]] campaign brought forward by Rob, Kristen, and other castmembers.
* MrFanservice: Quite a bit; it ''is'' a CW show, after all. Examples include Logan, Duncan, Piz, and possibly Dick.
* MsFanservice: Kendall Casablancas. Although she may go fully into HelloNurse territory, depending on your perspective.
* MutilationInterrogation: In a season 2 episode Veronica unwittingly ends up in the home den of the Fighting Fitzpatricks gang when she's investigating a corrupt plastic surgeon. When they find out who she is, their leader threatens that she better start talking, or she really ''will'' need a good plastic surgeon. Then he brings over a tattooing needle, and prepares to start carving up her face before Logan saves her.
[[/folder]]

[[folder:Tropes N-S]]
* NameOfCain: Duncan and Lilly and their parents, Jake and Celeste. It fits both Duncan (suspected of murdering his sibling) and Jake (due to his general moral dubiousness) particularly well. And it's the Kanes who set up ''Abel'' Koontz to take the fall for the murder; this MeaningfulName is lampshaded by an episode title.
* {{Narrator}}: Veronica, natch.
* NeverFoundTheBody - [[spoiler:Lynn Echolls]] and [[spoiler:Kendall Casablancas]].
* NeverSpeakIllOfTheDead - one of the Fitzpatricks mocks Keith in one episode for speaking ill of the late [[spoiler:Sheriff Lamb.]]
* NeverSuicide - [[spoiler:Dean O'Dell.]] Subverted with [[spoiler: Mrs. Echolls.]]
* NiceCharacterMeanActor: Aaron Echolls is an actor playing action heroes, and family men. In reality he's an abusive parent, philandering husband, [[spoiler:and he murdered Lilly Kane]].
* NiceJobBreakingItHero
* NoFourthWall - Creator Rob Thomas once put his own books prominently in the background of one scene, and in the series finale, a character quips "Rob Thomas is a whore" (see below)... although in the context of the scene he's referring to the lead singer for Matchbox 20.
** A phone call from '''C'''larence '''W'''iedman to confirm the completion of an off-the-radar job is answered with "CW?" followed by Wiedman's reply of "It's a done deal." Just after the show was picked up by the new CW network following the merger of its former home, UPN.
* NoHoldsBarredBeatDown: Aaron Echolls delivers an extensive one to his daughter's abusive boyfriend. [[SoundtrackDissonance to the tune of "That's Amore".]] It lasts long enough to go from being awesome to being uncomfortable to watch. [[spoiler: As it should.]]
* NoodleIncident:
** In season two, when Cassidy pulled a prank on his brother Dick in revenge for Dick treating his brother like shit, Dick threatened revenge. However, Cassidy stops his vengeful evil older brother in his tracks when Cassidy reminds him of a mysterious "Sally" and what happened to her. This was ultimately clarified in an interview by Rob Thomas: [[spoiler: Sally was a childhood pet that Dick had, who Cassidy killed in retaliation after Dick did something horrible towards him.]]
** When Veronica calls Cliff for a favor in season two, both of them rattle off a few previous incidents where they helped each other out.
* OhCrap: Season 2 has one, when Keith tells Woody: "Most adults [[spoiler:keep their hands off other people's children]]." Steven Guttenberg makes the BEST "Oh crap" face.
* OnlyFriend: Logan and Dick serve as this for each other in season three. Veronica and Wallace are an example in early season one.
* OohMeAccentsSlipping: Israeli actress Alona Tal manages to hold an American accent for most scenes but in the scene where Duncan is dreaming about her, she clearly slips into an accent.
* OpeningMonologue - "I'm never getting married. You want an absolute? There it is." and so forth.
* OutsideInsideSlur: Hispanic students who have predominantly white friends are called Coconuts: brown outside, white inside.
* PacmanFever - Season 1 episode 4 constitutes one of the most painful examples ever seen. Also includes TotallyRadical.
* PapaWolf:
** Keith Mars, who previously gave off the impression of a NonActionGuy, goes berserk when the first season's villain tries to burn Veronica alive. He even walks straight through the fire to save his daughter, spending several weeks in a hospital afterwards.
** The domineering, abusive [[spoiler:and murderous]] Aaron Echolls seems oblivious that his daughter is being beaten up by her boyfriend, even appearing interested in starring in a movie he wants to pitch. However, at the start of what looked to be a pleasant dinner he administers [[NoHoldsBarredBeatdown one of the most comprehensive beatdowns ever seen on TV]], before calmly concluding "I've decided I'm not interested in appearing in your movie." [[spoiler:It would appear that the same protectiveness doesn't apply to Logan, though.]]
* ParentsKnowTheirChildren: [[spoiler:Mac's birth mother, who immediately recognizes her on first sight despite only knowing that she is a girl, due to Mac accidentally being SwitchedAtBirth.]]
* ParentWithNewParamour - Twice with Keith Mars. The first is an attempted relationship with Veronica's guidance councelor, but he decides to call it off because Veronica is still coping with the loss of her mother after she abandoned them both. The second is with Wallace's mother, which lasts quite a bit longer. This one just weirds Veronica out for a while but she later warms to the idea when she sees how they're happy together.
* ParentalBetrayal: Aaron Echolls and to a much lesser extent Veronica's Mum who abandons Veronica twice and the second time she does it she takes Veronica's college fund for good measure.
* ParentalIncest: In a case Veronica investigates, a young woman's disappearance. Turns out the first time she disappeared was because her father raped her. The second time was because her parents were coming to visit.
* ParentalFavoritism - All over the place:
** "Lilly always said her parents adored Duncan and tolerated her. If she couldn't please them, she'd go out of her way to piss them off."
** Aaron Echolls, who dotes on his daughter and beats his son. Made even worse by the fact that Trina refuses to believe Logan's claims of abuse and accuses him of lying in order to make their father look bad.
** Dick Casablancas Sr. is pretty blatant about favoring his eldest - which ends badly.
* ThePasswordIsAlwaysSwordfish:
** Subverted in the Veronica Mars episode "Like A Virgin". Veronica reports that her account's been hacked, and the system administrator gives her a spiel about password safety. Whereupon she reveals that her password was "[=GJ7B!X=]" (with possible variation in case).
** Subverted again in "Mars vs. Mars." Keith changes the combination to his safe to something of personal significance, then leaves it in a location that would be highly visible to a trained PI. When trained PI Veronica finds all the password and opens the safe, it no longer contains files but instead an ink packet that explodes onto her.
* PerpetualPoverty - Pretty much half of Neptune, as far as perpetuating the class warfare subplot of season two and three. Veronica and Keith also fit this trope during the first half of season one but do ultimately rise out of it later on.
* PetitePride: Veronica, natch.
--> '''Troy:''' Flat? (referring to car tire)
--> '''Veronica:''' Just as God made me.
* PetTheDog
** Late in season one, Aaron acts like Lynn's death has changed him, starts trying to act like a kind father to Logan, and encourages Logan's relationship with Veronica as "good for him." [[spoiler:It doesn't last.]]
** In season two, when Sheriff Lamb finally believes Veronica about something, in this case [[spoiler:the Mannings psychologically abusing their youngest daughter, Grace.]]
** In season three, when Vinnie saves Veronica from a beatdown at the hands of the Fitzpatrick clan.
** Late in season 3, when Dick finally shows some emotion over [[spoiler:Cassidy's death.]]
* PhotoBoothMontage: In a first season episode, a girl manipulates her blackmailing, emotionally abusive boyfriend into doing this so that she and Veronica can [[spoiler:doctor the photos to make it look like he is gay, and thus get him kicked out of the navy]].
* PiratesWhoDontDoAnything: The PCH, especially when Weevil is in charge. Though later we are given to understand they steal the ocassional car.
** Veronica first meets Weevil after his boys are caught shoplifting and the entire gang intimidates Wallace into silence. They've also burned down a house.
* PitbullDatesPuppy - Veronica dating Piz
* PlayingDrunk: Duncan's poker strategy.
* PleaseWakeUp: Duncan's parents found him cradling his sister's body. [[spoiler:They thought he had killed her, but he'd found her and was begging her to wake up.]]
* PoliceAreUseless - That is, unless said police officer is Keith Mars.
* PosthumousCharacter - Lilly
* PrivateDetective: Both Veronica and her father. Usually working the same case, sometimes just parallel versions.
* PrivateEyeMonologue - Starts the whole series, and Veronica usually narrates.
* ProductPlacement - A good deal of it, and more and more in season 3--the final episode parodied this with the "Rob Thomas is a whore" comment.
* PromBaby - [[spoiler:Trina]] is revealed to have been a PromBaby in season 2.
* PromotionToOpeningTitles - Many in season 3, although ironically most of them didn't get a bigger part for it. Also, Dick and Beaver in season 2.
* PunnyName
** [[{{Foil}} Tim Foyle]]
** Gil T. Pardy
** Carrie ''Bishop'' and Susan ''Knight'', who feature most prominently in the episode that also involves Mr. ''Rooks''.
** Veronica MARS lives in NEPTUNE. From season 3:
--->'''Piz''': Well, a Saturn for a Mars.
--->'''Veronica''': In Neptune, yeah, the planets really aligned for this one. Now, move Uranus
* PuppyDogEyes: Cassidy Casablancas. He doesn't even really try and use them, but he just ''always looks like that''.
* RapeAsDrama - Most of the time it's used.
* TheRashomon - Used in "A Trip to the Dentist" to explain the story of how Veronica was raped.
* ReallyGetsAround - Lily was like this. Also, Parker (for a while). Aaron Echolls slept with (at least) three guests at their previous Halloween party (and possibly one serving girl he simply forgot about) at a party his wife attended!
* RealSongThemeTune - "We Used To Be Friends" by the Dandy Warhols. A slower, DarkerAndEdgier version replaced it in season three.
* RealityEnsues - The series finale, where Veronica learns the hard way that her actions had very ''real'' consequences.
* TheReasonYouSuckSpeech: Veronica gets one at Duncan with just one sentence: "[[PunctuatedForEmphasis You. Stand. Idly. By.]]" On the surface, she's just saying that while he may not have been behind that mudslinging campaign against his principal opponent in the race for student council president, he allowed it to happen, but the subtext is that she's really letting him have it for standing by and doing nothing while all his friends trashed her reputation.
* RedHerring: Par for the course for a detective show. Veronica always has to run down one or two false leads. Taken UpToEleven in the second season, in which she has to investigate ''every single victim'' of the bus crash in order to find out who was really behind it.
* RedHerringTwist
* RedOniBlueOni - Frequently: Logan and Duncan, Lilly and Veronica (in flashbacks), Dick and Beaver...
* RemovedFromThePicture - One boy's presumably dead dad got this treatment from his wife. [[spoiler: Turns out he changed his gender.]]
* RiskyBusinessDance: Appropriately enough, in "Russkie Business" (which also has an actor named "Tom Cruz").
* RogueJuror: [[InvertedTrope Inverted]] in "One Angry Veronica", where Veronica is forewoman of a jury and one member is the single holdout for a ''guilty'' verdict. Over the course of the episode the jurors find additional information which does, in fact, point the finger at the defendants; eventually, there is only one holdout for innocence, who agrees to vote guilty because he's sure the defendants will get off on appeal.
* RunningGag:
** RATNERRRRRRRRR!
** "Do you know a good lawyer?" "I know ''[[TriviallyObvious a]]'' [[TriviallyObvious lawyer]]..."
** [[AllGirlsLikePonies "IS IT A PONY?!?"]]
*** UNICORNS!
** People getting taped to the flagpole.
** Wallace and hacky sack. "It's a white man's sport!"
** Favors, generally requested from or by Veronica and lampshaded increasingly heavily over the course of the series.
* SecondLove: Logan and Veronica for each other. Possibly, Alicia for Keith.
* SelfDeprecation: Season 3 had quite a bit more ProductPlacement put in it by creator Rob Thomas than previous seasons. In the second-to-the-last episode ever, after two {{Product Placement}}s in a row, this conversation happened:
-->'''Mac:''' Hey, did anyone else hear there's gonna be a Matchbox 20 reunion show?\\
'''Piz:''' So? [[NamesTheSame Rob Thomas]] is a whore.\\
'''Mac:''' Yeah.
* SelfInducedAllergicReaction - A suspect eats peanut butter cookies in order to trigger his nut allergy and escape from jail.
* SeriesContinuityError: Cervando, one of the victims of the bus crash, manages to have ''three'' different last names in various episodes where he's mentioned.
** The date of Shelly Pomroy's party (where Veronica was raped) changes by several months when it's brought up in season 3.
** In the series finale, Veronica hints to Jake Kane that she knows some deep, dark secret about his time at boarding school. Except he went to Neptune High, and the show even had a whole storyline about the Kanes and Marses' history there.
* ShipTease - In 3x10, "Show Me The Monkey", the script ANVILS that Piz/Veronica will be moving further... cut to Veronica showing up at Logan's door. At which point, they have sex and tease the two getting back together before rebreaking the couple up and moving onto Piz and Veronica getting together.
* ShirtlessScene - Weevil, Logan, Dick, Don Lamb, Cassidy...
* SkinnyDipping: Veronica does this in the ending of season 1's "Wrath of Con" in memory of Lily.
* ShipTease: Played for laughs between Dick and Mac.
* ShoutOut: Many. Also, the cast in general and Veronica in particular make old literary and film references that really should be outside their reference pools.
** Appropriately, there are many references to detective stories. Veronica loves giving aliases from FilmNoir.
--> "So...Cagny and Pasty?" [Points to herself and Tim Foyle]
--> "I'm Crockett. This is my partner...Tubbs."
** The references to ''TheBigLebowski'' are so frequent they may overlap with AuthorAppeal, to say nothing of the time a scene was briefly shown while Veronica and Duncan were watching it.
** Erle Stanley Gardner, under the name A.A. Fair, had a series of books about a detective named Donald Lam--a character who's less than 5'7", weighs 120 pounds soaking wet, and only won a single fistfight in the nearly 30 books he appeared in. Lam bares more resemblance to Veronica than the character who's actually named after him.
** At one point Veronica puts a fortune cookie fortune on her mirror. The lucky numbers are [[{{Lost}} 4, 8, 15, 16, 23, and 42]].
** TelevisionWithoutPity's reviewer for the show claimed that clearly, Gia's comment about Leo being "kind of mumbly" was a ShoutOut to them and their comment, in Leo's debut episode, that he was a bit of a mushmouth.
** In episode 1X20, there's a reference to "the Albacore Yacht Club", which is out of [[spoiler:Chinatown]]
** When she infiltrates Neptune High's rival school, she gives her name as Betty, and claims to be from Riverdale. The student looks blank and says he's never heard of it, lampshading the fact that the reference really should be too old for your typical high school student.
** Lamb constantly references Wizard of Oz by telling people to go 'see the wizard'
** Lamb says 'I smell bread' when he [[spoiler: is toast]]
*** More likely a reference to an episode of [[spoiler:''Series/{{Mash}}'']]
** The references to Jane Austen (Jackie hates it, Veronica claims to have thrown beer at someone who insulted Pride and Prejudice, the world will end when Logan makes an "Emma" reference) become almost a running joke if you pay attention.
*** Veronica and Logan also watch Sense and Sensibility during one episode.
** There is a nice shoutout to executive producer Joel Silver in season 3. [[spoiler: The film Mindy O'Dell and Professor Landry watch at the Neptune Grand on the night of Cyrus O'Dell's death is Kiss Kiss Bang Bang, which Silver also produced.]]
*** Story editor and staff writer John Enbom gets two--Aaron Echolls' poster for ''The Long Haul'' refers to it as "A John Enbom Film", and his name is called at Veronica's high school graduation before Wallace's.
** Two characters have [[EmbarrassingNickname Embarrassing Nicknames]] that reference characters on other shows: Cassidy [[LeaveItToBeaver "Beaver"]] Casablancas, and Vincent [[WesternAnimation/SouthPark "Butters"]] Clemmons.
** Episode 1x18 "Weapons of Class Destruction" is largely a ShoutOut to ''Film/{{Heathers}}'', including a homocidal teenager named Ben plotting to blow up a school, and said teenager ([[spoiler:really an undercover ATF agent in this version]]) bearing a [[{{Expy}} remarkable physical similarity]] to J.D., the identical character from ''Heathers''.
** In late season 3, Keith refers to two deputies as Kitsis and Horowitz. Edward Kitsis and Adam Horowitz were the producers of ''Lost''.
** The movie teaser includes a brilliant ShoutOut when Veronica and Piz both realize "Neptune High... really DID sit on top of a [[BuffyTheVampireSlayer Hellmouth.]]"
** Keith's newspaper contact, Loyd Blankenship, is named for an old-school hacker (who also goes by "The Mentor") and writer for {{GURPS}} Cyberpunk.
** S3-E17 has a Johnny Carson's Carnac the Magnificent when Veronica holds a name card to her forehead:
-->'''Veronica:''' The answer is Danny Cleaver's bag and all my time this weekend.
-->'''Desmond:''' What?
-->'''Veronica:''' What are two things you didn't mean to take but did.
* SlutShaming: Season 3's serial rapist arc. The worst perpetrators are the {{Straw Feminist}}s.
* SocietyOnEdgeEpisode: The second-season premiere largely features the townspeople losing their senses after a long string of privileged rich people get away with crimes they obviously committed. Later, Veronica and Logan (one of the aforementioned rich people) narrowly dodge a drive-by shooting--violence which the series typically avoided until the first season's finale.
* SoundtrackDissonance - "That's Amore" playing while Aaron Echolls [[NoHoldsBarredBeatDown beats the ever-loving crap out of his daughter's abusive boyfriend]]. Made even darker when you consider that [[spoiler:Aaron murdered his son's girlfriend, who he had been having an affair with on the downlow and that said beating scene was Rob Thomas's way of laying the groundwork for Aaron being revealed as the murderer as far as showing him being capable of beating someone nearly to death]].
** Also, although not really on a soundtrack, in episode 1x10, ''An Echolls Family Christmas'', Christmas carolers were singing while Aaron Echolls was getting stabbed with an ice pick. (It always seems to involve Aaron, doesn't it?).
* SpiritualSuccessor: It's basically ''Series/BuffyTheVampireSlayer'' set in a film noir world.
* StrangeMindsThinkAlike: Rashard and Keith both insist on the term 'special lady friend.'
* StrawFeminist - Lilith House doesn't care who actually is doing the raping, they just want to pin it on the Pi Sig fraternity so they can shut it down. They even [[spoiler:have a member falsely claim to be sexually assaulted to further this agenda]]. How's that for commitment?
* StoryArc - Several storylines spanned the whole of a season, while others took up large chunks of one
* StrangeBedfellows - In season two, Veronica has to team up with [[TheDragon Clarence Wiedman]].
* TheSummation
* SuspiciouslySimilarSubstitute: Subjective; it was widely rumored that Piz was created to fill the void with the loss of Duncan (who was written out when the creator decided to shift away from the original love triangle and give Veronica more options).
* SwitchedAtBirth - [[spoiler:Mac and Madison]]. This leads to a TearJerker when [[spoiler: Mac meets her blood sister and mother at Madison's.]]
[[/folder]]

[[folder:Tropes T-Z]]
* TapOnTheHead: In the first season finale, several people get rather badly knocked about. Keith, after a knock-down drag out with Lily's killer and a bad encounter with a fire, ends up in the hospital, as does the killer (who also gets hit by a delivery truck and attacked by a pit bull). Meanwhile, Veronica was knocked out by a car wreck and beaten unconscious by the killer but the doctor just sends her home for some rest[[note]]After two concussions, one right after the other? That would never happen[[/note]].
* ThatOneCase: For both Keith and Veronica, the Lily Kane murder.
* ThemeTuneCameo: Wallace asks Veronica how she knew the daughter of a record producer. She replies, "We used to be friends...a long time ago." Cue theme song that starts with the line "A long time ago, we used to be friends."
* ThoseTwoGuys: Dick and Beaver but only in Season 1.
* TechnoWizard - Mac; also uses a MagicalComputer.
* TenMinuteRetirement - In "Normal Is The Watchword" (the season two premiere) Veronica claims to have given up investigating after catching Lilly's killer, only to pick it right back up as soon as she finds out Wallace is involved in the problem she was previously refusing to solve.
* TookALevelInJerkass: Logan Echolls became a grade-a jackass in between the prologue and the pilot episode. He, Duncan Kane, Veronica and his girlfriend Lilly Kane [[WeUsedToBeFriends all used to be friends]]. After Lilly was mysteriously murdered Logan turned on Veronica when her dad, sheriff Keith Mars, publically accused Lilly's father. He started hating Veronica with a passion and [[spoiler:is even partly responsible for Veronica getting roofied and raped at a party]], while being an openly elitist prick and doing such things like organizing bum fights for kicks. Even his best friend Duncan eventually starts to get sick of it. Veronica lampshades it by calling him a "psychotic jackass" in the pilot, but it's later revealed that Logan is lashing out due to severe physical abuse from his father Aaron. Over time he becomes a JerkWithAHeartOfGold instead.
* TrappedByGamblingDebts: How Jackie's father is blackmailed into working security for a morally ambiguous casino owner.
* TraumaticHaircut
* TroubledButCute: Logan, Weevil, Veronica...
* TruthTellingSession - A flashback makes it clear: ''never'' play "I Never" with friends, unless you want it to turn into one of these. With ''booze''.
* TurnsRed - The season one final fight between Keith Mars and [[spoiler:Aaron Echolls]] qualifies this.
* UnbreakableWeapons - You'd think, given her reliance on it, Veronica might have run out of charge for her taser at least ''once''. Though it did get taken from her at least twice.
* UnspokenPlanGuarantee - Season 2. Pick an episode.
* ValleyGirl - Gia, Madison, Hallie.
* TheVamp - Where to start, where to start...
* VertigoEffect - The last episode of season 2.
* VerySpecialEpisode - The Season 3 episode that centered around a former child soldier from Africa meeting his long-lost father. The episode was intended to raise awareness of the existence of child soldiers and Invisible Children, an activist organization whose cause is to free and help them.
* VigilanteExecution - Clarence Wiedman murders [[spoiler:Aaron]] after his acquittal.
* VillainWithGoodPublicity - [[spoiler:Woody Goodman.]]
** [[spoiler: To say nothing of Aaron.]]
* VivaLasVegas: In the third season, Dick Casablancas goes on a date with a girl. They end up in Vegas. Then they get married. Dick is a tool.
* VomitDiscretionShot - Two of note. The first is when [[spoiler: Veronica finds out that Jake Kane may be her father, which means her ex-boyfriend Duncan may be her half-brother.]] The second is when she finds out that [[spoiler: Cassidy is a murderer... [[OhCrap and Mac is with him.]] ]]
** Veronica also uses this trope to her own benefit by pretending to throw up to keep a possible rapist at a distance.
* [[RidingIntoTheSunset Walking Away in the Rain]] - the series finale closes on this note.
* WakeUpGoToSchoolSaveTheWorld
* WeUsedToBeFriends: The series used "We Used to Be Friends" as its RealSongThemeTune, and it shows: [[BackStory as we learn in the first episode]], following the murder of her best friend Lilly, Veronica's boyfriend ignores her (actually, that happened a couple of days prior), her former friends turn against her, and she gets roofied and raped. Thus begins her descent into FilmNoir.
* WhamEpisode - "A Trip To The Dentist", "Not Pictured", "Mars, Bars."
* WhamShot: From "Not Pictured" [[TitleDrop Not Pictured]]: [[spoiler: Cassidy Casablancas]]
** Also a little one from the Season 2 premiere. Veronica walks into work and is told her boyfriend is there the camera pans to reveal...Duncan.
* WhatHappenedToTheMouse: A few rather serious points are just... left there. Perhaps the writers were thinking they'd have time to get around to them, but some never even get mentioned again, when they ''really'' should have. No one cares about the murder of [[spoiler:Aaron Echolls]]? Why the hell didn't the FBI [[spoiler:charge Veronica as an accomplice to kidnapping]]? What about the murder of [[spoiler:Kendall Casablancas]]?
* WhatTheHellHero: Veronica gets this a lot. Most notably in season two: Veronica Mars '''finally''' gets the goods to destroy her mortal enemy Donald Lamb and help get her father elected sheriff once again, after obtaining an audio recording that has him extorting a bribe from a retired baseball player, who threw a playoff game to pay off his gambling debts. One problem: Wallace is dating the baseball player's daughter and the revelation would destroy her reputation at school. On top of this, Wallace has just discovered that his mother has been lying to him ''all of his life'' about his father being dead, when his father finally shows back up in Neptune to visit the son his ex kept him from seeing. But Veronica is too busy to lend a sympathetic ear to Wallace, as she's too concerned with finding the proper venue to play the audio recording for maximum damage. This causes Wallace to lose his trademark cool and verbally ream Veronica out over how distracted by revenge she has become and worse, how she doesn't care that her scheme will ruin the life of Wallace's girlfriend.
** Considering Jackie "hired" Veronica to help track down who used her credit card and Veronica did, as well as tricking Veronica into revealing something personal, then humiliating Veronica on TV with said personal information ''and'' from Veronica's POV, bringing up her dead best friend in the same public humiliation--wouldn't anyone want revenge in that situation?
** Veronica gives this to Keith when he [[spoiler: sleeps with a married woman and then proceeds to hand out every excuse they've heard from their marks.]]
* WindowLove: Mac and her biological mother in "Silence of the Lamb".
* WitnessProtection - In one episode, Keith gets hired to find someone who turns out to be a protected witness.
* WoobieDestroyerOfWorlds: [[spoiler:Cassidy Casablancas]] was molested, belitted, picked on by his family, and abandoned by his mother. It causes him to go crazy and a blow up a BusFullOfInnocents.
* WorkingWithTheEx - Or at least going to school with him. Or them.
* WorstWhateverEver: "Worst. Easter Egg Hunt. Ever."
* WouldntHitAGirl - Subverted, in that most of the bad guys on the show are not afraid to raise a hand to a woman. (That's how you know they're ''bad guys''.) On the other hand, there are relatively few female antagonists, and almost none who get unreasonably violent, so there's no way to know if male protagonists would go easy on a female antagonist in an actual fight.
** Clarence Wiedman might have shades of this trope. He murdered Lilly's killer but left Kendall, who was showering in the next room, unharmed, there was an implication he murdered the man who killed Abel's daughter, and at the end of the series, he managed to get an order to kill Veronica overturned, though he did so without actually refusing the order. On the other hand, he did stalk Veronica, threaten her mother, and was willing to cover up for Duncan when it was thought he was Lilly's killer.
* YouFailLawForever: Many, many occasions - Veronica's cross-examination at the Lilly Kane murder trial being the most {{egregious}}. Most episodes have at least one.
** On at least three occasions [[spoiler:when the Dean died, when the bus driver died, and when the Coach died]] someone asks Veronica or Keith to prove a death ruled a suicide was in fact murder because their life insurance policy won't pay in the case of suicide. In California, life insurance policies are required by law to pay in full in the case of suicide if the policy has been in place for 2 or more years. Less than two years refunds all premiums.
* YouLookFamiliar - the same person played Lucky in season 2, and [[PunnyName Tim Foyle]] in season 3.
* YourCheatingHeart - A lot of examples. [[spoiler: Aaron Echolls, Lianne Mars, Jake Kane, Kendall Casablancas]] plus many clients' spouses. Notably averted with Logan while he's dating Veronica, even if she's constantly jealous of him.
[[/folder]]

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