[[quoteright:350:http://static.tvtropes.org/pmwiki/pub/images/vms3open_2037.jpg]]
[[caption-width-right:350:[[EarWorm A long time ago, we used to be friends...]]]]

%%The Veronica Mars movie has it's own page. Tropes specific to the film should go there.

-> '''Lamb''': Before we go in there, you should probably know something about Veronica Mars. We need to be careful with this one. She's... slippery.\\
'''[[LucyLawless Morris]]''': Sheriff, we have interrogated Al Qaeda members at Gitmo. [[TemptingFate I think we can handle a teenage girl]].

'''''Veronica Mars''''' was an hour-long teen drama that ran for three seasons on UPN (later CW). The brainchild of novelist Rob Thomas and produced by Joel Silver, one of the {{producers}} of ''TheMatrix'', the series combined the AmateurSleuth[=/=]KidDetective with a healthy dose of FilmNoir and class warfare.

The main character is, appropriately, high school junior Veronica Mars (Creator/KristenBell). She lives in the unincorporated town of Neptune, California, "a town without a middle class": the "09ers," from the prestigious (and fictional) 90909 zip code, are insanely spoiled children of insanely wealthy parents, while everyone else works for the 09ers, mostly as domestics at minimum wage ([[ScrewTheRulesIHaveMoney if that]]). Veronica, daughter of county sheriff Keith Mars (Enrico Colantoni), was more of an honorary 09er: her best friend was LovableAlphaBitch Lilly Kane (Creator/AmandaSeyfried), her boyfriend was Lilly's equally-popular brother Duncan (Teddy Dunn), and she was also friendly with Lilly's boyfriend and Duncan's best friend, Logan Echolls (Jason Dohring), son of movie star Aaron Echolls. The Kanes are practically royalty in Neptune; Lilly and Duncan's father, Jake Kane, is a software billionaire, and the largest employer in town; when his company went public, their ''secretaries'' became millionaires. It may just be popularity by association, but Veronica's life is pretty good.

Then it all comes apart. Duncan dumps Veronica so abruptly, and so seemingly out of the blue, that she has no idea she's been dumped until Lilly tells her; days later, Lilly is found dead, her head bashed in. Veronica's father accuses Jake Kane of committing the crime, and the town reacts badly, holding an emergency recall election and replacing Keith with his deputy, Donald Lamb. Keith changes his profession to PrivateDetective, a trade both he and Veronica excel at. Veronica stands by her father through the bad publicity, and ends up ousted from the popular clique. Most of her former friends turn on her, none more so than Logan, who becomes, in Veronica's words, a "psychotic jackass" to the world at large. Soon thereafter, Lamb apparently cracks the case, catching Abel Koontz, a former Kane Software employee... but Keith and Veronica don't buy it. Finally, Veronica crashes a classmate's party--largely to spite those shunning her--and ends up roofie'd and raped. When she attempts to report it, Sheriff Lamb accuses her of lying and throws her out of his office. And, to add insult to injury, her mother Lianne turns to drinking and eventually vanishes, leaving Veronica a note saying she'll be back for her someday.

Then, [[BackStory as the first episode actually begins]], Veronica reluctantly befriends new transfer student Wallace Fennel (Percy Daggs III). She has by now transformed herself into a hard-boiled detective, [[BornDetective helping Keith with stakeouts and taking pictures of unfaithful spouses]], and meanwhile solving mysteries for classmates with the help of Wallace, Keith, and other allies including [[AllBikersAreHellsAngels PCH biker gang leader]] Eli "Weevil" Navarro (Francis Capra), [[HollywoodNerd computer whiz]] Cindy "Mac" [=MacKenzie=] (Tina Majorino) and, occasionally, Duncan Kane, Logan Echolls and other 09ers. In the meanwhile, she pursues her own investigations: Who ''really'' killed Lilly Kane? Who was responsible for Veronica's rape? And what on earth is Lianne Mars up to?

The first two seasons were known for having a season-long StoryArc. The {{Driving Question}}s of Season One have just been covered. Season Two opens with a schoolbus crash that kills or injures several of Veronica's classmates, with the Marses suspecting foul play and attempting to unravel the complicated motivations behind it; additionally, Logan is implicated in the slaying of a [=PCHer=], Felix Toombs, who was found dead after an altercation which left both Logan and Weevil unconscious. Season Three, where Veronica goes to [[CaliforniaUniversity Hearst College]], deviated from the formula in an attempt to attract new viewers. The big mystery format was abandoned, in favor of two short arcs and a hand-full of stand-alone episodes. The show was canceled at the end of the season, going out on an awesome (and [[TearJerker heart-breaking]], but maddeningly inconclusive) two-part finale.

On March 13, 2013, [[http://www.kickstarter.com/projects/559914737/the-veronica-mars-movie-project a Kickstarter project was launched]] to help fund a [[TheMovie concluding movie]]. The Kickstarter broke the record for [[https://twitter.com/kickstarter/status/311918388962287617 fastest to reach a million dollars]], in four hours and 24 minutes, and reached its $2 million funding goal less than 11 hours in. When the Kickstarter ended on April 12, $5,702,153 had been donated, and the [[VideoGame/BrokenAge previous record for most donations]] (87,000 people) was also broken with 91,585 fans sending in donations. As a result, Creator/WarnerBros agreed to distribute and market the film, releasing it to theatres and for download on March 14, 2014 - a year and a day after the Kickstarter launched. [[MomentOfAwesome Great job, marshmallows!]]

Now has an [[Recap/VeronicaMars episode guide]], a [[Characters/VeronicaMars character index]] and [[Film/VeronicaMars a page for the movie]].

----
!!This show provides examples of:

[[foldercontrol]]

[[folder:Tropes A-G]]
* AbortedArc: The final third of season three was supposed to have been a mystery that heavily featured popular supporting cast member Mac.
** "Nobody Puts Baby in a Corner" seems like it'll be the start of revealing some HiddenDepths for Lamb, possibly paving the way for some serious development, but the show quickly regresses him back to a one-dimensional jerk and never looks back. And for all we know, Grace is still in that closet at series' end.
* AbusiveParents: Too many to count:
** Most notably Logan [[spoiler:who has a father who emotionally and physically abused him... and also slept with and then killed his girlfriend.]]
** There's also the religious zealotry of the [[spoiler:Mannings]], who lock their seven year old daughter in a closet because she's "not ready to be tested."
** There's also Big Dick Casablancas, who would have competitions with his oldest son to see who could make his youngest son cry.
** Implied for Rodney and Gia Goodman's mother, but we still have no idea what she actually did.
* AbuseMistake: In the season 3 premiere, [[spoiler:Mac has just moved into her new college dorm this episode. Veronica comes up to Mac's room, hoping to go out somewhere for a night of fun, but Mac is already sitting on the floor in the hallway outside the room because her new roommate (still a stranger/new acquaintance since this is the first episode of the college season), Parker, is "in there with some guy." Unfortunately, however, the tickets Mac & Veronica need are still in the room, so Veronica takes Mac's keys and braves going in and interrupting whatever Parker and the "some guy" might be doing. She walks in, and it's dark, with music playing, and she hears some "sex noises" from the guy - moaning or something similar. Veronica rolls her eyes and then says quietly (more to herself than anyone), "Don't mind me," grabs the tickets, and then runs out of there. After Mac & Veronica return, too drunk to drive home so Veronica plans to sleep on Mac's couch, they comment "and we're dude free" before actually entering. The last second of the episode is Veronica and Mac waking up to Parker's screams - she had been drugged, then raped and her hair completely shaved off her head. This grievous mistake is explored more in the next episode as well.]]
* ACupAngst: Although Veronica presently embodies the opposite trope (see PetitePride below), the episode "Blast from the Past" reveals that she used to feel very self-conscious about her small chest. It's never specified when she got over this, but it lasted at least into her freshman year of high school.
* AllBikersAreHellsAngels - The [=PCHers=]. Although considering the dominant ethnicity of the [=PCHers=], this is really more a case of [[AllBikersAreHellsAngels All Bikers Are]] [[http://en.wikipedia.org/wiki/Mongols_%28motorcycle_club%29 The Mongols]].
* AllGirlsLikePonies: A RunningGag; whenever Veronica gets a present, she always makes some comment about how it's going to be a pony. She also loves unicorns, and [[spoiler:defends herself with a toy unicorn against Mercer when he attempts to rape her.]]
* AllTakeAndNoGive: Veronica has a tendency to be this way with her friends, especially Wallace. He isn't afraid to [[WhatTheHellHero call her out on it]] when she takes it too far.
** It gets to the point that Veronica is often greeted with some variation of, "Let me guess--you need a favor?"
* AlliterativeName: Meg Manning, Cassidy Casablancas, Gia Goodman, Vincent Vanlowe. [[spoiler:Cindy Sinclair and Madison Mackenzie, if they weren't switched at birth and kept the same name.]]
* AllOfTheOtherReindeer: Veronica and [[spoiler:Cassidy]], with vastly different outcomes.
* AloneWithThePsycho: Veronica with [[spoiler:Aaron Echolls]] in the season one finale. [[spoiler:Mac]] in the season two finale. Veronica with [[spoiler:Mercer and Moe]] in the conclusion of the first season 3 storyline.
* AlphaBitch: Madison Sinclair. Lilly too, though she was shown largely as a more benevolent AlphaBitch.
* AlwaysVSexy: Veronica
* AngerBornOfWorry: Both Veronica and Logan really dislike it when the other puts him- or herself in danger.
* AnguishedDeclarationOfLove: The so-called "epic love" speech from "Look Who's Stalking" definitely fits, even if it isn't actually Logan's first declaration of love (which is shown in season 2 premiere flashback and isn't angsty at all).
* AntiVillain: a few of the "bad guys" have sympathetic motives, such as [[spoiler:Ryan]] in "Ahoy Mateys" ([[spoiler:revenge for the death of the boy he loved]]) or [[spoiler:Pete]] in "Weapons of Class Destruction" ([[spoiler:revenge for years of bullying that put him in the hospital and turned his father against him]]).
* ArcWelding: Sorta.
* ArchEnemy: Veronica has many enemies, all for various reasons, but Madison Sinclair is the one person Veronica truly hates with a passion. Even after [[{{Film/Veronicamars}} almost a decade of not seeing each other]], there is still no love lost between them.
* ArsonMurderAndJaywalking: "Between here and Granger, you got rattlesnakes, coyote traps, scorpions, hippies doing mushrooms, all kinds of bad stuff."
** Not to mention Lamb: "Well, well, what do we have here? An illegal gambling establishment. Underaged drinking. Public displays of affection. It's like Sodom and Gomorrah in here."
** In "Weapons of Class Discussion", after Veronica figures out who is issuing the bomb threat, she confronts him over the phone.
--> Veronica: "He was suspended for holding you down and letting a tarantula crawl across your face... and stealing your lunch money."
* AscendedExtra: Oh, ''Dick Casablancas.'' He started off with one word in episode 2 - "Logan" - and his role just got bigger until he got a PromotionToOpeningTitles for season 2.
** It was rumored that the only reason why the actor playing Dick got booted up to full-time cast member was due to the fact that [[spoiler: the actor playing Dick's brother Cassidy was brought on full-time for season two, as the BigBad and that having him in the title and not the actor playing his on-screen brother, would give away the season's twist ending).]]
* AssShove: In one episode, [[spoiler:Chip Diller]] was drugged and had an Easter egg stuck up his ass.
* AxCrazy: Lucky.
* BadassBiker: Weevil, obviously.
* BadassBookworm: [[spoiler: Who would have thought that Cassidy was capable of murdering at least 10 people, and probably more?]]
* BathroomStallOfOverheardInsults: "Carrie Bishop and Susan Knight. Go figure."
* BatmanGambit: It's never explicitly confirmed, but it's pretty clear that in [[spoiler:"My Mother, the Fiend", Vice Principal Clemmons]] manipulated Veronica into investigating a mystery for his own ends without her realizing it until it was all over. It's rather a CrowningMomentOfAwesome for the character.
** Cassidy uses one, [[spoiler:asking Veronica to investigate his step-mother for adultery, knowing that this will lead Veronica to discover his father's real estate scams, and reveal it to the world, which in turn will cause his father to flee the country, moving all of his father's money into his (and Dick's names) in trust funds. Then he asks his mother to move back in with them/take them with her, knowing this will make her decide to sign off on the trust funds to give him early access.]]
** In the third season, Tim is a big fan of these. [[spoiler: First, he frames Veronica for cheating on her essay, with the knowledge that she will clear her own name, but he left enough clues that she would discover their mentor's dirty secret in the process, hoping it would scare her away from him. Later, he kills the Dean, knowing that Veronica will investigate and find enough information to incriminate the Dean in the process.]]
* BeardOfEvil: [[spoiler: Tim, the killer in Season 3, sports a beard.]]
* BeardOfSorrow: Logan grows one in the third season after Veronica breaks up with him.
* BerserkButton: Yeah, trying to harm Veronica with Keith or Logan around is probably not the best idea.
* BettyAndVeronica
** Inversion. In season 2, Veronica is torn between Duncan (Betty, sort of) and Logan (Veronica).
** In season 3, Veronica is torn between Piz (Betty) and Logan (Veronica).
** There's an episode in season 1 called "Betty and Veronica"; however, the episode in question is not an actual example of the trope, although it does contain several [[ShoutOut Shout Outs]] to the [[TropeNamer trope-naming]] [[ArchieComics comics]].
* BigBad: Seasons 1 and 2; different in that you don't find out ''who'' the BigBad is [[FiveSecondForeshadowing until the finale.]] [[spoiler:Aaron]] in season 1, and [[spoiler:Cassidy]] in season 2.
* BigDamnHeroes - Logan's usual function. And if he doesn't get there in time for [=BDH=], you better believe he'll get arrested just to beat the crap out of you in prison. [[BerserkButton Don't mess with his V]].
** [[PapaWolf Keith Mars]] gets one at the end of season 1, literally walking through fire to rescue Veronica.
** Veronica gets one at the end of the first sub-arc of Season 3, rescueing the latest rape victim with a unicorn.
* BigDamnMovie: [[http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&ved=0CEIQFjAD&url=http%3A%2F%2Fwww.kickstarter.com%2Fprojects%2F559914737%2Fthe-veronica-mars-movie-project&ei=ZmNBUensItLC4APguoDQAQ&usg=AFQjCNE63SMOgqZoMAlCzTmz-TD0XJoiCQ&bvm=bv.43287494,d.dmg Is a go!]]
* BigScrewedUpFamily: Several; the Kanes, the Echollses, the Casablancases, the Mannings...
** Even the Mars family is not immune, although they are far better off than the aforementioned families in this regard. Still though, a father shunned by the community, a drunk mother who ran away, and a daughter who's almost disturbingly wise beyond her years can't quite be described as healthily functioning.
* BiTheWay: Lily, at least according to Veronica's dream in "Not Pictured":
-->'''Lily:''' The guy's gone. We had a little screaming over fooling around with his ex.
-->'''Veronica:''' That bastard!
-->'''Lily:''' Oh, no no, it was, it was me. I kind of fooled around with his ex. I mean, you'd think that guys would dig that, right? (''off Veronica's shocked look'') [[FlatWhat What?]] It's college. It's expected.
* BlackAndGrayMorality: Some of the things Veronica does are pretty gray morally (see: using Leo to steal evidence). Even the two most arguably moral characters in the show, her friend Wallace and her father Keith, do bad things; Wallace [[spoiler:is in a car when it runs over a homeless person and [[strike:never reports it]] doesn't report it until weeks later]] and Keith [[spoiler:''destroys evidence'' that would implicate his daughter]] and [[spoiler:has an affair with a married client]].
* BlackBestFriend: Wallace.
* BlackComedyRape: TwoWords: "Community soap."
* BookEnds:
** A few elements bookend the first season. Keith Mars kinda skeeves out Veronica by saying "Who's your daddy?" ("I hate when you say that"). He also tells her, before going on a stakeout in the pilot, to take back-up (Backup is their pit bull); when Aaron Eckel's tries to steal his car for a get-away in the season finale, he's surprised by Backup in the back seat.
** The second season begins and ends with PietaPlagiarism, first with Veronica holding Logan, then Logan holding Veronica.
** The pilot features Weevil beating up Logan and telling him to apologize until Veronica says she doesn't want his apology. This is mirrored in the series finale with Logan beating up Gory until Veronica makes a similar statement.
* BornDetective: Practically the poster child.
* BreakTheCutie: Parker. Veronica came pre-broken, Mac hardened after the events of season 2, and Dick is somewhere between this and BreakTheHaughty (goddamn ComedicSociopathy).
* BreakTheHaughty: Jackie. Dick, sort of.
* BrokenBird: Veronica herself.
* BrotherSisterIncest: [[spoiler:subverted. Duncan and Veronica are not siblings, although both thought they were at different points.]]
* BullyingADragon: Anyone who knows better leaves Veronica alone. Anyone who doesn't learns very quickly. It only takes a few hours for her to ruin your life.
-->'''Veronica:''' After all these years, how do you not instinctively fear me?
* BusFullOfInnocents: The bus crash.
* TheButlerDidIt: Or more accurately, the butler's son did it.
* ButtMonkey: With his mother committing suicide, his dad being an abusive jerk, being framed for murder ''twice'', and a whole other things, man, does it suck being Logan.
* CaliforniaUniversity - Hearst College.
* CallingTheOldManOut - Or woman. Given how common terrible parenting is in Neptune, it's not surprising this happens every once in a while:
** In the season one finale, Veronica finally calls out on her mother about everything, the drinking, the abandonment... [[spoiler:and kicks her out.]]
** Logan gets a few of these; most notably the scene when he and his Dad are [[spoiler:sharing a jail cell]] and Logan yells at him for [[spoiler:Lilly's murder.]]
** [[spoiler:Trina]] calls out her [=BioDad=] in season 2, for, y'know, abandoning her at the prom of the school he taught at.
** Dick gets a big one in season three, when he gives his dad hell for the way they treated Cassidy, [[spoiler:and asks if it's their fault he's evil and dead.]]
** Wallace ''sings'' out his with "Papa Was a Rolling Stone."
* CastingGag: KevinSmith shows up in season two as a [[TheViewAskewniverse convenience store]] {{clerk|s}}.
* ChainedToABed - Cliff in "The Rapes of Graff"
* ChekhovsGun - All the time but rarely ever in the same episode. If there's some brief mention of something out of the main line in an episode then it will be used one or two episodes later e.g. A deputy mentions he's a bouncer at a club, three episodes later he is used as an explanation as to how Veronica was able to quickly get into the club.
* TheCastShowoff: Kristen Bell singing One Way or Another in "Clash of the Tritons".
* ChekhovsGunman: "A Trip to the Dentist" features Veronica asking a bunch of previously one-off characters questions leading her to find out what happened the night she was raped.
*** Duncan in "Not Pictured". It seems like he was only there for a flashback but it turns out [[spoiler: he had Clarence kill Aaron]]
* TheChessmaster: [[spoiler:Cassidy]] in season 2. Seriously, he's behind ''everything.''
** Veronica herself is also quite good at it.
* ChristmasCarolers: Seen at a Christmas party.
* ComeToGawk: Any time someone's taped to the flagpole.
* ContinuityLockout: Why [[ExecutiveMeddling the network demanded]] season 3 have smaller arcs than the season-long ones of season 1 and 2. They made it too hard to attract new viewers.
* CopBoyfriend: Leo
* CorruptCorporateExecutive: Jake Kane, to a point. [[spoiler:Big Dick Casablancas]] eventually proves to be a clearer example.
* CountryMatters: Oh, if only this wasn't network television, Kendall Casablancas would've gotten ''whupped'':
--> '''Veronica''': Mrs. C! I trust you're well.
--> '''Kendall''': Why, if isn't little miss teen getaway. Your dad and I were just dealing with a little trouble.
--> '''Veronica''': Like, trouble, with a capital T, that rhymes with C, that stands for--
--> '''Keith''': Veronica!
--> '''Veronica''': I was gonna say cute.
* CrapsackWorld - Neptune is a town divided into the rich section of town (the "09ers") and pretty much everyone else, as far as being a town where you are insanely rich or working low wage jobs for the incredibly rich. The town police is run by an evil jerk whose pettiness towards those who he doesn't like is matched only by his laziness, as well as filled with people who blindly support the wealthiest guy in town when he's accused of murdering his daughter. In addition, [[spoiler:the county supervisor is a pedophile, the local business mogul is a CorruptCorporateExecutive, and the town's famous actor resident is an abusive psychopath and murderer]].
** CrapsaccharineWorld: Yet to people who don't live there, it probably just seems like any other Southern Californian town filled with Hollywood A-listers, pristine beaches, and millionaires.
* CrouchingMoronHiddenBadass: Vinnie Van Lowe
%%
%% Crowning Moments go on their own pages. Not here.
%%
* CuteAndPsycho: [[spoiler:Cassidy]], big time.
* CutenessProximity: Veronica (and later on Logan) have at least one scene where they degerenate into babytalk when around Backup.
* DaddysGirl: Veronica and Keith Mars. Also Trina Echolls and her father Aaron, made all the more [[ParentalFavoritism disproportionate]] because he physically abuses his son/her brother Logan (not to mention [[spoiler:he's not even her biological father]]).
* DangerTakesABackSeat: Well played, [[spoiler: Aaron Echolls]].
* DeadpanSnarker: It would be a shorter list to name the characters with lines that weren't.
** Backup, Mandy, Inga. No, seriously. That's about it. Every other character on the show is a deadpan snarker or tries to be. And Backup is a dog. And several people are convinced that he can have a very sarcastic face when he wants to.
* DeadPersonImpersonation: [[spoiler:Kendall Casablancas, nee Shifflet, aka Priscilla Banks.]]
* {{Determinator}}: Veronica
** Heck, nearly the entire cast fits this trope.
* DatingWhatDaddyHates: Part of the backstory before the series started was a gender flipped version. Duncan Kane's mother hates Veronica. Lilly states that Celeste would hate anyone that Duncan might love more than her. Lilly also warns that Celeste would do anything to break up Duncan and Veronica. [[spoiler: Celeste tells Duncan that Veronica might be his 1/2 sister. He breaks up with her without telling her why. Veronica finds out on her own. Two DNA tests later (she throws one out without looking because Keith is her real Dad. Before opening the 2nd one she signs away her rights to the Kane fortune because Keith is her real Dad) it turns out they aren't 1/2 siblings and get back together for a while. It is unclear if Celeste really believes Veronica could be her husband's daughter or she just used it to break them up because she is obsessed with her son. In flashbacks Veronica's Mom and Duncan's Dad don't seem to have any concerns about the two dating. Jake's concern with Duncan and Veronica dating in "present" time seems to be more about knowing Keith doesn't believe that Lilly's murder has been solved, and Jake believing that Duncan accidentally killed his sister during a seizure.]]
* DefiledForever: In the third season, Max doesn't care at first that Wendy (/Fiona/Sharon) is a prostitute, but once they start living together and people start talking about her past and trying to hire her as a stripper, he starts having more and more of a problem.
* DoesThisRemindYouOfAnything[=/=]RuleOfSymbolism: Veronica stabbing a rapist with a porcelain unicorn.
* DisproportionateRetribution: [[spoiler:Tim Foyle's]] XanatosGambit, in a nutshell.
* DoubleStandardRapeFemaleOnMale - Partially averted, partially played straight. Veronica bluntly points out that what [[spoiler:the members of Lilith House]] did to Chip Diller was rape and ''he'' is clearly traumatised by it. On the other hand he is such an AssholeVictim that it is very difficult for the character to invoke sympathy. However, the female rapists are still portrayed more sympathetically than he is.
* DownerEnding: Oh, how to count the ways. [[spoiler:Veronica's father is under indictment because he destroyed evidence of her breaking-and-entering. His successor has a good chance of being Vinnie Van Lowe, a corrupt rival private investigator whose campaign was financed by the local crime syndicate. Veronica's dating Piz, a milquetoast whose incompatibility with Veronica becomes crystal clear when Dick Casablancas emails a video to everyone on campus of the two having sex, leading to Veronica vowing reprisals against the man responsible for creating the footage versus Piz wanting to ride out the crisis, much to Veronica's shock and horror. And when Logan ''does'' avenge Veronica's honor by publicly beating up the man who gave Dick the video to circulate, the guy vows revenge against Logan. And given that the guy's father is a hired killer for the Russian Mob, Logan's longstanding death wish just might be fulfilled.]]
* DowntimeDowngrade: Essentially happens with Logan and Veronica after season 1, would be an OffScreenBreakup if not for a brief flashback. Averted after season 2 - they don't break up after summer, [[spoiler: they do it on screen... a few times.]]
* DrivenToSuicide: [[spoiler:Lynn Echolls]], [[spoiler:Cassidy]]
* DroppedABridgeOnHim: Not only is [[spoiler: Sheriff Lamb brutally killed off in the lamest of lame fashions, but afterwords EVERYONE forgets he exists, save for by a deputy newly re-appointed interim Sheriff Keith Mars promptly fires upon reassuming control over the department. A major moment for seasonal rotting, as far as you thinking that the violent murder of the sheriff would be a major thing that would hang over the department for quite some time.)]]
** See FanWank for more on this...
* DudeWheresMyRespect
-->'''Veronica''': After all these years, do you not instinctively fear me? Maybe you should write yourself a note.
* DysfunctionJunction
* EatingLunchAlone
** Veronica, until Wallace sits with her in the first episode.
** And whoever Veronica needs to talk to will also be conveniently doing this most of the time.
* EatingTheEyeCandy - Veronica does it to a [[ShirtlessScene shirtless]] actor in "An Echolls Family Christmas".
* EconomyCast - Neptune contains exactly two private investigators (Keith Mars and Vinnie Van Lowe) and although the rich and powerful muster many lawyers, about the only one to appear in more than one episode is Mars family ally and Public Defender Cliff [=McCormack=].
* EmbarrassingFirstName: Piz's first name is Stosh. Mac's first name is Cindy. Both use the first syllable of their last name instead.
* EmbarrassingNickname - Poor Beaver - I mean, ''Cassidy''.
** Also the Principal's son, Vincent, nicknamed [[WesternAnimation/SouthPark Butters]] by his peers. [[SarcasmMode And he isn't bitter about it at all.]]
* EmbarrassingSlide - In the pilot, Veronica does this with film instead of a picture when Lamb tells the courtroom that his (unknowingly switched) security tape will show the courtroom what happened.
* EngineeredPublicConfession - Veronica records a confession with a camera hidden in her locker during "Like a Virgin".
* MrFanservice: Quite a bit; it ''is'' a CW show, after all. Examples include Logan, Duncan, Piz, and possibly Dick.
* EvenEvilHasLovedOnes: [[spoiler:Aaron Echolls physically abuses his son Logan, cheats on his wife, and murdered a teenage girl that he slept with after she threatened to tell on him, but he cares a great deal about his adopted daughter Trina. Enough to unleash a severe beating on her abusive boyfriend when he finds out what the guy did to her.]]
* EveryoneLovesBlondes: Logan and Duncan both certainly have a type: Lilly, Veronica, Meg and Hannah...
* EvolvingCredits: Mrs. Dent disappears from the credits partway through season 1. Note that this was the ''only'' time the credits ever changed during a season; every other actor was credited for every episode even if they did not appear in those episodes. This includes a character who was KilledOffForReal mid-season.
* ExpositoryHairstyleChange - Flashbacks of Veronica during season one and Logan's stubble and unkempt appearance [[spoiler:during his depression in "Postgame Mortem" due to his break-up with Veronica]].
* FallenOnHardTimesJob: After Lianne walks off with Veronica's $50,000 bounty, the latter temps as a barista.
* FallenPrincess - Veronica.
* FemmeFatale - In the third season, Hearst College Dean's wife Mindy O'Dell. Kendall Casablancas sometimes fills this role in the second season. Additionally, since Veronica Mars is basically FilmNoir with the genders flipped, Logan Echolls and Dick Casablancas often fit this role as well, the former especially in season one.
* FidelityTest: Veronica plays a FilleFatale to find out whether the jealous client's fiancee is cheating. [[spoiler: He isn't, but it doesn't end well for them anyway.]]
* FilleFatale - Lilly gives an impression of having been this.
* FirstPersonSmartass
* FiveManBand: By the third season...
** TheHero: Veronica
** TheLancer: Wallace
** TheBigGuy: Weevil
** TheSmartGuy: Mac
** TheChick: Piz/Parker
** TheSixthRanger: Logan
* {{Flashback}}s a-go-go
* FoeCooties - Veronica can barely look at Logan on learning he slept with Madison Sinclair.
* FreudianExcuse - Sheriff Lamb, [[spoiler:Cassidy, Aaron]], and while Logan's not really a ''villain'', he fits the trope.
* GambitRoulette - The whole deal with kidnapping [[spoiler:Duncan's daughter]], [[spoiler:Cassidy's]] far-reaching scheme, and the season three plotline where a [[spoiler:teacher's assistant kills the head of the college in order to destroy the life of one of the professors at the college, as payback for him giving a bad reference for the assistant where he basically slagged him and cost him a teaching job at another college]].
* GeorgeJetsonJobSecurity - The journalism teacher seems to be Neptune High's equivalent of [[HarryPotter Defense Against the Dark Arts]]. Ironically, Ms. Dent was originally planned to be a major character, going by her inclusion in the opening titles.
* GettingCrapPastTheRadar - Watch just about any episode.
** It still boggles the mind how this exchange got on network television.
--->'''Weevil''': If you're lookin' for ''my'' trophy, it's back by auto shop.
--->'''Veronica''': Lube job? Or....can you get a medal for stealing hubcaps?
--->'''Weevil''': Is this 1970? Rims, baby.
--->'''Veronica''': So you got a trophy for a rim job?
--->'''Weevil''': Forget it. Look, I got some information for you.
--->'''Veronica''': Finally, a Deep Throat to call my own!
--->'''Weevil''': I'm not even going to touch that one.
** The high school principal's last name is Moorehead. Make of that what you will.
** [[TheStoner Corny]] offers up some, uh, ''special'' baked goods. "The secret? [[DrFeelgood It's all in the butter.]]"
** '''Dick''' Casablancas's less-"masculine" younger brother is '''[[DoubleEntendre Beaver]]'''.
** Likewise, Woody Goodman. Whose creepy-as-hell computer password is "mr. good wood". *shudder*
** An obscene gesture known as "[[http://www.marsinvestigations.net/culturalreferences/6/shocker The Shocker]]" was shown twice.
** In another scene a girl is wearing a "I Heart Dick" shirt. It's talking about the character--when the camera pans down, it reveals that the full text is "I Heart Dick Casablancas"--but still.
**
--->'''Kendall''': Oh, quit standing there so smug. Tomorrow you're just gonna call me at two in the morning saying you want some company. For your information, that really doesn't satisfy me, Logan.
--->'''Logan''': Really? You always [[DoubleEntendre come]].
** See CountryMatters above for a CurseCutShort that the radar most likely didn't catch.
* GirlFriday: Wallace is a RareMaleExample.
* GoldDigger - Kendall Casablancas
* GoodPeopleHaveGoodSex - Pretty much everybody is shown having very enjoyable sex, except [[spoiler:Cassidy with Mac, where he has erectile dysfunction]]. Guess who's the villain of season 2?
** [[JustifiedTrope Justified]] because [[spoiler:Cassidy's inability to have sex with Mac is actually a clue that he was raped as a child, which is how he is connected to the bus crash.]]
** Averted with [[spoiler:Duncan and Veronica]], whose sex is "fine" at best.
* GoryDiscretionShot: Though a number of characters die throughout the series, it's usually not seen onscreen; instead, someone walks in on either the body or, on two occasions, on the murderer firing gunshots at an offscreen target.
* {{Griefer}} - Veronica once needed to find a guy in a video game club, so purposely griefed his character in order to listen for his reaction in Real Life.
* GuileHero
* TheGwenStacy - [[spoiler:Meg]], also [[spoiler:Kendall]] for Keith ([[RichBitch oddly enough]])
[[/folder]]

[[folder:Tropes H-M]]
* HeadInTheSandManagement: Apart from her father, the closest anyone comes to a ReasonableAuthorityFigure is Vice Principal (later Principal) Clemmons. Everyone else is a complete ass.
* HeelFaceTurn: This includes Weevil, Logan, and Dick.
* HeWhoFightsMonsters: Veronica and Keith become this, due to the horrific monsters they deal with over the course of the show's three seasons.
* HighSchoolHustler - Veronica Mars
* HollywoodLaw - The Lily Kane trial was wallbangingly full of this.
* HollywoodNerd - It could be argued Mac falls into this category, and even Veronica to a certain extent.
* HumiliationConga / LaserGuidedKarma - [[spoiler:After Aaron Echolls is revealed as Lilly's killer in the first season finale. Keith and Aaron are slugging it out, but Aaron points out Veronica is locked in a fridge surrounded by flames, and as Keith goes to rescue her, Aaron uses this as a getaway. Having stolen Veronica's car keys, he hops in the car and has a look of relief, [[OhCrap but that changes when he hears growling from the backseat]]. Veronica's pitbull, Backup, bites Aaron's arm and after a struggle, Aaron just manages to escape, stumbling into the street only to get mowed down by a flower delivery truck with a lily pictured on the side. Veronica, having escaped the burning fridge, tells the truck driver to call 911 and moments later, Aaron is arrested for Lilly's murder.]]
* IAmWhatIAm - Invoked word for word by Veronica when people call her out for her nosiness and vindictive nature.
* IncrediblyObviousBug - Pretty much everything. Sometimes this is played with, though--when Veronica is dealing with particularly GenreSavvy characters, she plants two bugs, an obvious one that they find right away and a more inconspicuous one that they don't bother looking for because they think they've already found the bug.
** Then there was the time in season 2 when the IncrediblyObviousBug Veronica planted in Sheriff Lamb's office was... an actual bug.
* INeverGotAnyLetters - The thing that eventually brings Wallace around to his [[spoiler:biological father]].
* TheIngenue - Hannah Griffith.
* IfYouEverDoAnythingToHurtHer: Veronica gives a GenderFlipped version of the speech to Jackie:
-->"If you think I am gonna let you break Wallace's heart for sport, you have grossly underestimated my wrath."
* InTheBlood
** A rather sedate example - [[spoiler:Cindy Mackenzie, who was SwitchedAtBirth,]] seems to have inherited every one of her personality traits from her biological parents, and exactly none from the people who raised her for her entire life. [[spoiler:The same goes for the girl she was switched with.]]
** A more overt example is the implication that the men in the Echolls family are inherently violent and sadistic, which (according to Veronica) is a major source of worry for Logan as far as him continuing the circle of violence with any children he might have.
** Veronica considers this with leads for the serial rapist in season three: "[[spoiler:Dick]], a rapist? Two in the same household?" [[spoiler:He's not, by the way.]]
** An overarching example in the series is Veronica, the BornDetective, born of Keith...a detective.
* InsistentTerminology - "My ''name''...is ''[[PunctuatedForEmphasis Cassidy!]]''" In fairness to him, it is.
** A funnier example occurs in "The Rapes of Graff", [[ItMakesSenseInContext when a prostitute comes over to Veronica and Keith's apartment]]:
-->'''Veronica:''' Dad, your hooker's here.
-->'''Keith:''' Escort, honey.
* InterruptedIntimacy: An episode has an (adult) hacker's relationship with a student (minor) at the school revealed by Veronica and her camera as a blackmail scheme. She even says "There's something seedy in being the interruptus in somebody else's coitus."
* InvisiblePresident: In the season 1 finale, the Kane family throws a party where the Governor of California is a guest. Based on the episode's air date and a few chance remarks, it's pretty clear that the governor is intended to be Creator/ArnoldSchwarzenegger, but his name is never mentioned and he never appears onscreen.
* InvoluntaryCharityDonation: Logan tells a news crew that his father Aaron will be donating five percent (or less - we're never told his income exactly) of his next paycheck to a homeless shelter. His father severely beats him for this.
* TheIrishMob - The Fighting Fitzpatricks.
* IronicEcho: In Season 2 Veronica mentions Nick and Jessica's breakup. In Season 3 "What's Left of Me" Nick's song about said breakup is playing on a radio.
* IronicNickname - Lucky the Janitor. Also, when Veronica jokingly says "easygoing Veronica Mars, that's what the kids at school call me", Keith provides the page quote.
--> '''Keith:''' You know how fat men are sometimes called 'Tiny'?
* ItsAllMyFault - Veronica after the bus crash and [[spoiler:Parker's rape.]] ''Dick'', of all people, after [[spoiler:Cassidy's death.]]
* ItsForABook:
** Veronica used "it's an assignment for health class" (or some variant thereof) to cover all kinds of activities, including collecting a DNA sample from her dad. Somewhat justified in that she's a good actress and usually plans out her requests beforehand instead of making them up on the spot.
** The series actually ''inverts'' it in the third season. The final assignment from Veronica's former FBI agent criminology professor? A paper on how you'd commit the perfect murder. When the Dean ends up dead in a manner that copies elements from Veronica's paper, she is seriously wigged.
* ItsNotYouItsMyEnemies: Except Veronica breaks up with Logan because she doesn't want to deal with '''his''' enemies
* {{Jerkass}} - Logan, Dick Casablancas, Don Lamb - and pretty much every adult male in Neptune, especially when they are rich.
* KarmaHoudini - Dick Cassablancas; manages to avoid ALL of the consequences of his various acts of douchebaggery, including purposely leaking a sex tape of Veronica and Piz, that was filmed without their knowledge to everyone in campus. Even though Veronica reminds him after the fact that she can destroy him, she never pulls the trigger. Similarly, neither does Logan disown Dick for this act of malicious evil lulz, even though a running theme for the third season was Logan growing tired of Dick's bad boy partying and Dick constantly trying to drag Logan back to his old "ScrewTheRulesIHaveMoney" ways.
** On the other hand, he is suffering [[spoiler:emotionally in the aftermath of his brother's death and murder revelations]], so perhaps that's punishment enough.
*** But many also forget that he is responsible for [[spoiler: Veronica's rape, as he encouraged his brother to rape Veronica]], yet the characters don't seem to care and the writers seem to have forgotten about it.
** Madison Sinclair also counts. Does horrible things to Veronica, including (granted unknowingly) [[spoiler:setting into motion Veronica's rape]] and subsequent pariahdom via purposely masterminding the smear campaign proclaiming Veronica a whore. But she never gets punished.
*** In the show, anyway. In the film's trailer we see [[spoiler:Veronica deck her in the face, which knocks her down instantly.]]
** In a second season episode, a lesbian cheerleader poses as a blackmailer preying on Neptune High's gay students with the end goal of outing her girlfriend, who wanted to stay in the closet. It goes off pretty much as planned, with no negative consequences for the cheerleader at all. It is implied that the cheerleader's girlfriend will be told, and not be happy about it.
** Logan [[spoiler: brought GHB to a party and is thus indirectly responsible for Veronica being raped. Yet she forgives him almost immediately.]]
*** Key word there being ''indirectly''. [[spoiler: Logan never actually intended to dose Veronica, it was meant for Madison (which arguably isn't better, but it ''is'' a different matter altogether).]]
* LeaningOnTheFourthWall: Veronica and Duncan are discussing Logan sleeping with an older woman.
-->'''Duncan''': She's the same age as us.
-->'''Veronica''': She's 25. (About the same age that Kristen and Teddy were at the time.)
* LetThemDieHappy - Veronica does this to [[spoiler:Abel Koontz]].
* LovableRogue - Just about the entire cast - most notably Veronica, Logan and Weevil.
* LoveHurts - Oh so much. Veronica's first love Duncan dumps her without any explanation [[spoiler: and then, after rekindling their relationship, leaves her to escape the country and the law with his child from another girl.]] She and her SecondLove [[JerkassWoobie Logan]] hurt each other pretty equally and consistently throughout the show even as they try to make their relationship work. And all the other guys were pretty much rebound.
** And then there is [[HollywoodNerd Mac]], who takes a long time to get over [[spoiler: Cassidy, who turned out to be a murderer and a rapist.]]
** And Keith Mars, whose wife turned out [[spoiler: to be a long-time cheater and later an alcoholic.]]
** Oh, and the titular song makes an appearance in season 2, sang by Courtney Taylor-Taylor, lead singer of the Dandy Warhols, who also sing the theme, in the cafe Veronica works. It plays when Veronica is shown photos of Logan having sex with Kendall, which is probably intended as ShipTease for her and Logan.
* LoveMakesYouCrazy - Got an hour?
** Only an hour? Optimist.
* TheMafia - Gangs gangs everywhere
* MamasBabyPapasMaybe: In the first season, episode 7, [[spoiler:that the case of the week involves a pregnant woman fighting with her boyfriend, who isn't the father, makes Veronica think that maybe she's not her father's daughter. This latter point will be a continuing point in the first season]].
* MaybeEverAfter - Could be argued for Veronica and Logan, considering their (and her boyfriend's) expressions in the cafeteria scene and the WordOfGod in the commentary that Piz won't be the winner of the LoveTriangle.
** If you count the Season 4 teaser as canon than neither won as Veronica would get a new love interest.
*** While discussing the upcoming movie, WordOfGod said that [[spoiler: Veronica will be dating someone who is not Logan at the beginning of the movie, but that the events will be rough on their relationship]] so a happy ending for these two is still very possible.
*** According to trailers and official releases for the BigDamnMovie, [[spoiler:Veronica is with Piz at the start of the film. They split up soon after the season three finale when she transferred to Stanford, but got back together a couple of years before the events of the film when they were both living in New York.]]
* MeaningfulEcho - "Who's your daddy?"
* MeaningfulName: Dick. He usually is one.
* MissingMom - A good part of the first season involved Veronica's quest to find her mother, as well as the emotional fallout from the abandonment.
* MistakenForCheating - Happens a few time, both with clients' spouses and main characters. Notably, Veronica has trust/jealousy issues, especially in season 3.
* MockMillionaire - One episode introduces the richest kid in Neptune, who arrives to school in a limousine and lives in the biggest house in town. The twist ending is that he's the son of the butler, and thus is actually not rich.
* MonkeysOnATypewriter - Veronica references this when she realizes that she knows Curly Moran after all.
* MonsterSobStory - Say you didn't feel even a ''little'' bad for [[spoiler:Cassidy]]. Go ahead, say it.
* MotiveRant - Used a lot in the show, by the bad guys to explain their actions.
* TheMovie: Long desired by its fans, it is the goal of a [[http://www.kickstarter.com/projects/559914737/the-veronica-mars-movie-project Kickstarter]] campaign brought forward by Rob, Kristen, and other castmembers.
* MsFanservice - Kendall Casablancas. Although she may go fully into HelloNurse territory, depending on your perspective.
* MutilationInterrogation: In a season 2 episode Veronica unwittingly ends up in the home den of the Fighting Fitzpatricks gang when she's investigating a corrupt plastic surgeon. When they find out who she is, their leader threatens that she better start talking, or she really ''will'' need a good plastic surgeon. Then he brings over a tattooing needle, and prepares to start carving up her face before Logan saves her.
[[/folder]]

[[folder:Tropes N-S]]
* NameOfCain: Duncan and Lilly and their parents, Jake and Celeste. It fits both Duncan (suspected of murdering his sibling) and Jake (due to his general moral dubiousness) particularly well.
* {{Narrator}}: Veronica, natch.
* NeverFoundTheBody - [[spoiler:Lynn Echolls]] and [[spoiler:Kendall Casablancas]].
* NeverSpeakIllOfTheDead - one of the Fitzpatricks mocks Keith in one episode for speaking ill of the late [[spoiler:Sheriff Lamb.]]
* NeverSuicide - [[spoiler:Dean O'Dell.]] Subverted with [[spoiler: Mrs. Echolls.]]
* NiceCharacterMeanActor: Aaron Echolls is an actor playing action heroes, and family men. In reality he's an abusive parent, philandering husband, [[spoiler:and he murdered Lilly Kane]].
* NiceJobBreakingItHero
* NoFourthWall - Creator Rob Thomas once put his own books prominently in the background of one scene, and in the series finale, a character quips "Rob Thomas is a whore" (see below)... although in the context of the scene he's referring to the lead singer for Matchbox 20.
** A phone call from '''C'''larence '''W'''iedman to confirm the completion of an off-the-radar job is answered with "CW?" followed by Wiedman's reply of "It's a done deal." Just after the show was picked up by the new CW network following the merger of its former home, UPN.
* NoHoldsBarredBeatDown: Aaron Echolls delivers an extensive one to his daughter's abusive boyfriend. [[SoundtrackDissonance to the tune of "That's Amore".]] It lasts long enough to go from being awesome to being uncomfortable to watch. [[spoiler: As it should.]]
* NoodleIncident -
** In season two, when Cassidy pulled a prank on his brother Dick in revenge for Dick treating his brother like shit, Dick threatened revenge. However, Cassidy stops his vengeful evil older brother in his tracks when Cassidy reminds him of a mysterious "Sally" and what happened to her. This was ultimately clarified in an interview by Rob Thomas: [[spoiler: Sally was a childhood pet that Dick had, who Cassidy killed in retaliation after Dick did something horrible towards him.]]
** When Veronica calls Cliff for a favor in season two, both of them rattle off a few previous incidents where they helped each other out.
* OnlyFriend: Logan and Dick serve as this for each other in season three. Veronica and Wallace are an example in early season one.
* OohMeAccentsSlipping: Israeli actress Alona Tal manages to hold an American accent for most scenes but in the scene where Duncan is dreaming about her, she clearly slips into an accent.
* OpeningMonologue - "I'm never getting married. You want an absolute? There it is." and so forth.
* OutsideInsideSlur: Hispanic students who have predominantly white friends are called Coconuts: brown outside, white inside.
* PacmanFever - Season 1 episode 4 constitutes one of the most painful examples ever seen. Also includes TotallyRadical.
* PapaWolf - Keith. Also, hitting Aaron's daughter? ''Bad idea.''
* ParentsKnowTheirChildren: [[spoiler:Mac's birth mother, who immediately recognizes her on first sight despite only knowing that she is a girl, due to Mac accidentally being SwitchedAtBirth.]]
* ParentWithNewParamour - Twice with Keith Mars. The first is an attempted relationship with Veronica's guidance councelor, but he decides to call it off because Veronica is still coping with the loss of her mother after she abandoned them both. The second is with Wallace's mother, which lasts quite a bit longer. This one just weirds Veronica out for a while but she later warms to the idea when she sees how they're happy together.
* ParentalBetrayal: Aaron Echolls and to a much lesser extent Veronica's Mum who abandons Veronica twice and the second time she does it she takes Veronica's college fund for good measure.
* ParentalIncest: In a case Veronica investigates, a young woman's disappearance. Turns out the first time she disappeared was because her father raped her. The second time was because her parents were coming to visit.
* ParentalFavoritism - All over the place:
** "Lilly always said her parents adored Duncan and tolerated her. If she couldn't please them, she'd go out of her way to piss them off."
** Aaron Echolls, who dotes on his daughter and beats his son. Made even worse by the fact that Trina refuses to believe Logan's claims of abuse and accuses him of lying in order to make their father look bad.
** Dick Casablancas Sr. is pretty blatant about favoring his eldest - which ends badly.
* ThePasswordIsAlwaysSwordfish:
** Subverted in the Veronica Mars episode "Like A Virgin". Veronica reports that her account's been hacked, and the system administrator gives her a spiel about password safety. Whereupon she reveals that her password was "[=GJ7B!X=]" (with possible variation in case).
** Subverted again in "Mars vs. Mars." Keith changes the combination to his safe to something of personal significance, then leaves it in a location that would be highly visible to a trained PI. When trained PI Veronica finds all the password and opens the safe, it no longer contains files but instead an ink packet that explodes onto her.
* PerpetualPoverty - Pretty much half of Neptune, as far as perpetuating the class warfare subplot of season two and three. Veronica and Keith also fit this trope during the first half of season one but do ultimately rise out of it later on.
* PetitePride: Veronica, natch.
--> '''Troy:''' Flat? (referring to car tire)
--> '''Veronica:''' Just as God made me.
* PetTheDog
** Late in season one, Aaron acts like Lynn's death has changed him, starts trying to act like a kind father to Logan, and encourages Logan's relationship with Veronica as "good for him." [[spoiler:It doesn't last.]]
** In season two, when Sheriff Lamb finally believes Veronica about something, in this case [[spoiler:the Mannings psychologically abusing their youngest daughter, Grace.]]
** In season three, when Vinnie saves Veronica from a beatdown at the hands of the Fitzpatrick clan.
** Late in season 3, when Dick finally shows some emotion over [[spoiler:Cassidy's death.]]
* PiratesWhoDontDoAnything: The PCH, especially when Weevil is in charge. Though later we are given to understand they steal the ocassional car.
** Veronica first meets Weevil after his boys are caught shoplifting and the entire gang intimidates Wallace into silence. They've also burned down a house.
* PitbullDatesPuppy - Veronica dating Piz
* PlayingDrunk: Duncan's poker strategy.
* PleaseWakeUp: Duncan's parents found him cradling his sister's body. [[spoiler:They thought he had killed her, but he'd found her and was begging her to wake up.]]
* PoliceAreUseless - That is, unless said police officer is Keith Mars.
* PosthumousCharacter - Lilly
* PrivateDetective: Both Veronica and her father. Usually working the same case, sometimes just parallel versions.
* PrivateEyeMonologue - Starts the whole series, and Veronica usually narrates.
* ProductPlacement - A good deal of it, and more and more in season 3--the final episode parodied this with the "Rob Thomas is a whore" comment.
* PromBaby - [[spoiler:Trina]] is revealed to have been a PromBaby in season 2.
* PromotionToOpeningTitles - Many in season 3, although ironically most of them didn't get a bigger part for it. Also, Dick and Beaver in season 2.
* PunnyName
** [[{{Foil}} Tim Foyle]]
** Gil T. Pardy
** Carrie ''Bishop'' and Susan ''Knight'', who feature most prominently in the episode that also involves Mr. ''Rooks''.
** Veronica MARS lives in NEPTUNE. From season 3:
--->'''Piz''': Well, a Saturn for a Mars.
--->'''Veronica''': In Neptune, yeah, the planets really aligned for this one. Now, move Uranus
* RapeAsDrama - Most of the time it's used.
* TheRashomon - Used in "A Trip to the Dentist" to explain the story of how Veronica was raped.
* ReallyGetsAround - Lily was like this. Also, Parker (for a while). Aaron Echolls slept with (at least) three guests at their previous Halloween party (and possibly one serving girl he simply forgot about) at a party his wife attended!
* RealSongThemeTune - "We Used To Be Friends" by the Dandy Warhols. A slower, DarkerAndEdgier version replaced it in season three.
* RealityEnsues - The series finale, where Veronica learns the hard way that her actions had very ''real'' consequences.
* RedHerring: Par for the course for a detective show. Veronica always has to run down one or two false leads. Taken UpToEleven in the second season, in which she has to investigate ''every single victim'' of the bus crash in order to find out who was really behind it.
* RedHerringTwist
* RedOniBlueOni - Frequently: Logan and Duncan, Lilly and Veronica (in flashbacks), Dick and Beaver...
* RemovedFromThePicture - One boy's presumably dead dad got this treatment from his wife. [[spoiler: Turns out he changed his gender.]]
* RiskyBusinessDance: Appropriately enough, in "Russkie Business" (which also has an actor named "Tom Cruz").
* RogueJuror: [[InvertedTrope Inverted]] in "One Angry Veronica", where Veronica is forewoman of a jury and one member is the single holdout for a ''guilty'' verdict. Over the course of the episode the jurors find additional information which does, in fact, point the finger at the defendants; eventually, there is only one holdout for innocence, who agrees to vote guilty because he's sure the defendants will get off on appeal.
* RunningGag:
** RATNERRRRRRRRR!
** "Do you know a good lawyer?" "I know ''[[TriviallyObvious a]]'' [[TriviallyObvious lawyer]]..."
** [[AllGirlsLikePonies "IS IT A PONY?!?"]]
*** UNICORNS!
** People getting taped to the flagpole.
** Wallace and hacky sack. "It's a white man's sport!"
** Favors, generally requested from or by Veronica and lampshaded increasingly heavily over the course of the series.
* SecondLove: Logan and Veronica for each other. Possibly, Alicia for Keith.
* SeriesContinuityError: Cervando, one of the victims of the bus crash, manages to have ''three'' different last names in various episodes where he's mentioned.
** The date of Shelly Pomroy's party (where Veronica was raped) changes by several months when it's brought up in season 3.
** In the series finale, Veronica hints to Jake Kane that she knows some deep, dark secret about his time at boarding school. Except he went to Neptune High, and the show even had a whole storyline about the Kanes and Marses' history there.
* ShipTease - In 3x10, "Show Me The Monkey", the script ANVILS that Piz/Veronica will be moving further... cut to Veronica showing up at Logan's door. At which point, they have sex and tease the two getting back together before rebreaking the couple up and moving onto Piz and Veronica getting together.
* ShirtlessScene - Weevil, Logan, Dick, Don Lamb, Cassidy...
* SkinnyDipping: Veronica does this in the ending of season 1's "Wrath of Con" in memory of Lily.
* ShipTease: Played for laughs between Dick and Mac.
* ShoutOut: Many. Also, the cast in general and Veronica in particular make old literary and film references that really should be outside their reference pools.
** Appropriately, there are many references to detective stories. Veronica loves giving aliases from FilmNoir.
--> "So...Cagny and Pasty?" [Points to herself and Tim Foyle]
--> "I'm Crockett. This is my partner...Tubbs."
** The references to ''TheBigLebowski'' are so frequent they may overlap with AuthorAppeal, to say nothing of the time a scene was briefly shown while Veronica and Duncan were watching it.
** Erle Stanley Gardner, under the name A.A. Fair, had a series of books about a detective named Donald Lam--a character who's less than 5'7", weighs 120 pounds soaking wet, and only won a single fistfight in the nearly 30 books he appeared in. Lam bares more resemblance to Veronica than the character who's actually named after him.
** At one point Veronica puts a fortune cookie fortune on her mirror. The lucky numbers are [[{{Lost}} 4, 8, 15, 16, 23, and 42]].
** TelevisionWithoutPity's reviewer for the show claimed that clearly, Gia's comment about Leo being "kind of mumbly" was a ShoutOut to them and their comment, in Leo's debut episode, that he was a bit of a mushmouth.
** In episode 1X20, there's a reference to "the Albacore Yacht Club", which is out of [[spoiler:Chinatown]]
** When she infiltrates Neptune High's rival school, she gives her name as Betty, and claims to be from Riverdale. The student looks blank and says he's never heard of it, lampshading the fact that the reference really should be too old for your typical high school student.
** Lamb constantly references Wizard of Oz by telling people to go 'see the wizard'
** Lamb says 'I smell bread' when he [[spoiler: is toast]]
*** More likely a reference to an episode of [[spoiler:''Series/{{Mash}}'']]
** The references to Jane Austen (Jackie hates it, Veronica claims to have thrown beer at someone who insulted Pride and Prejudice, the world will end when Logan makes an "Emma" reference) become almost a running joke if you pay attention.
*** Veronica and Logan also watch Sense and Sensibility during one episode.
** There is a nice shoutout to executive producer Joel Silver in season 3. [[spoiler: The film Mindy O'Dell and Professor Landry watch at the Neptune Grand on the night of Cyrus O'Dell's death is Kiss Kiss Bang Bang, which Silver also produced.]]
*** Story editor and staff writer John Enbom gets two--Aaron Echolls' poster for ''The Long Haul'' refers to it as "A John Enbom Film", and his name is called at Veronica's high school graduation before Wallace's.
** Two characters have [[EmbarrassingNickname Embarrassing Nicknames]] that reference characters on other shows: Cassidy [[LeaveItToBeaver "Beaver"]] Casablancas, and Vincent [[WesternAnimation/SouthPark "Butters"]] Clemmons.
** Episode 1x18 "Weapons of Class Destruction" is largely a ShoutOut to ''Film/{{Heathers}}'', including a homocidal teenager named Ben plotting to blow up a school, and said teenager ([[spoiler:really an undercover ATF agent in this version]]) bearing a [[{{Expy}} remarkable physical similarity]] to J.D., the identical character from ''Heathers''.
** In late season 3, Keith refers to two deputies as Kitsis and Horowitz. Edward Kitsis and Adam Horowitz were the producers of ''Lost''.
** The movie teaser includes a brilliant ShoutOut when Veronica and Piz both realize "Neptune High... really DID sit on top of a [[BuffyTheVampireSlayer Hellmouth.]]"
** Keith's newspaper contact, Loyd Blankenship, is named for an old-school hacker (who also goes by "The Mentor") and writer for {{GURPS}} Cyberpunk.
** S3-E17 has a Johnny Carson's Carnac the Magnificent when Veronica holds a name card to her forehead:
-->'''Veronica:''' The answer is Danny Cleaver's bag and all my time this weekend.
-->'''Desmond:''' What?
-->'''Veronica:''' What are two things you didn't mean to take but did.
* SlutShaming: Season 3's serial rapist arc. The worst perpetrators are the {{Straw Feminist}}s.
* SocietyOnEdgeEpisode: The second-season premiere largely features the townspeople losing their senses after a long string of privileged rich people get away with crimes they obviously committed. Later, Veronica and Logan (one of the aforementioned rich people) narrowly dodge a drive-by shooting--violence which the series typically avoided until the first season's finale.
* SoundtrackDissonance - "That's Amore" playing while Aaron Echolls [[NoHoldsBarredBeatDown beats the ever-loving crap out of his daughter's abusive boyfriend]]. Made even darker when you consider that [[spoiler:Aaron murdered his son's girlfriend, who he had been having an affair with on the downlow and that said beating scene was Rob Thomas's way of laying the groundwork for Aaron being revealed as the murderer as far as showing him being capable of beating someone nearly to death]].
** Also, although not really on a soundtrack, in episode 1x10, ''An Echolls Family Christmas'', Christmas carolers were singing while Aaron Echolls was getting stabbed with an ice pick. (It always seems to involve Aaron, doesn't it?).
* SelfInducedAllergicReaction - A suspect eats peanut butter cookies in order to trigger his nut allergy and escape from jail.
* StrangeMindsThinkAlike: Rashard and Keith both insist on the term 'special lady friend.'
* StrawFeminist - Lilith House doesn't care who actually is doing the raping, they just want to pin it on the Pi Sig fraternity so they can shut it down. They even [[spoiler:have a member falsely claim to be sexually assaulted to further this agenda]]. How's that for commitment?
* StoryArc - Several storylines spanned the whole of a season, while others took up large chunks of one
* StrangeBedfellows - In season two, Veronica has to team up with [[TheDragon Clarence Wiedman]].
* TheSummation
* SuspiciouslySimilarSubstitute: Subjective; it was widely rumored that Piz was created to fill the void with the loss of Duncan (who was written out when the creator decided to shift away from the original love triangle and give Veronica more options).
* SwitchedAtBirth - [[spoiler:Mac and Madison]]. This leads to a TearJerker when [[spoiler: Mac meets her blood sister and mother at Madison's.]]
[[/folder]]

[[folder:Tropes T-Z]]
* TapOnTheHead: In the first season finale, several people get rather badly knocked about. Keith, after a knock-down drag out with Lily's killer and a bad encounter with a fire, ends up in the hospital, as does the killer (who also gets hit by a delivery truck and attacked by a pit bull). Meanwhile, Veronica was knocked out by a car wreck and beaten unconscious by the killer but the doctor just sends her home for some rest[[note]]After two concussions, one right after the other? That would never happen[[/note]].
* ThatOneCase: For both Keith and Veronica, the Lily Kane murder.
* ThemeTuneCameo: Wallace asks Veronica how she knew the daughter of a record producer. She replies, "We used to be friends...a long time ago." Cue theme song that starts with the line "A long time ago, we used to be friends."
* ThoseTwoGuys: Dick and Beaver but only in Season 1.
* TechnoWizard - Mac; also uses a MagicalComputer.
* TenMinuteRetirement - In "Normal Is The Watchword" (the season two premiere) Veronica claims to have given up investigating after catching Lilly's killer, only to pick it right back up as soon as she finds out Wallace is involved in the problem she was previously refusing to solve.
* TookALevelInJerkass: Logan Echolls became a grade-a jackass in between the prologue and the pilot episode. He, Duncan Kane, Veronica and his girlfriend Lilly Kane [[WeUsedToBeFriends all used to be friends]]. After Lilly was mysteriously murdered Logan turned on Veronica when her dad, sheriff Keith Mars, publically accused Lilly's father. He started hating Veronica with a passion and [[spoiler:is even partly responsible for Veronica getting roofied and raped at a party]], while being an openly elitist prick and doing such things like organizing bum fights for kicks. Even his best friend Duncan eventually starts to get sick of it. Veronica lampshades it by calling him a "psychotic jackass" in the pilot, but it's later revealed that Logan is lashing out due to severe physical abuse from his father Aaron. Over time he becomes a JerkWithAHeartOfGold instead.
* TrappedByGamblingDebts: How Jackie's father is blackmailed into working security for a morally ambiguous casino owner.
* TraumaticHaircut
* TroubledButCute: Logan, Weevil, Veronica...
* TruthTellingSession - A flashback makes it clear: ''never'' play "I Never" with friends, unless you want it to turn into one of these. With ''booze''.
* TurnsRed - The season one final fight between Keith Mars and [[spoiler:Aaron Echolls]] qualifies this.
* UnbreakableWeapons - You'd think, given her reliance on it, Veronica might have run out of charge for her taser at least ''once''. Though it did get taken from her at least twice.
* UnspokenPlanGuarantee - Season 2. Pick an episode.
* ValleyGirl - Gia, Madison, Hallie.
* TheVamp - Where to start, where to start...
* VertigoEffect - The last episode of season 2.
* VerySpecialEpisode - The Season 3 episode that centered around a former child soldier from Africa meeting his long-lost father. The episode was intended to raise awareness of the existence of child soldiers and Invisible Children, an activist organization whose cause is to free and help them.
* VigilanteExecution - Clarence Wiedman murders [[spoiler:Aaron]] after his acquittal.
* VillainWithGoodPublicity - [[spoiler:Woody Goodman.]]
** [[spoiler: To say nothing of Aaron.]]
* VivaLasVegas: In the third season, Dick Casablancas goes on a date with a girl. They end up in Vegas. Then they get married. Dick is a tool.
* VomitDiscretionShot - Two of note. The first is when [[spoiler: Veronica finds out that Jake Kane may be her father, which means her ex-boyfriend Duncan may be her half-brother.]] The second is when she finds out that [[spoiler: Cassidy is a murderer... [[OhCrap and Mac is with him.]] ]]
** Veronica also uses this trope to her own benefit by pretending to throw up to keep a possible rapist at a distance.
* [[RidingIntoTheSunset Walking Away in the Rain]] - the series finale closes on this note.
* WakeUpGoToSchoolSaveTheWorld
* WeUsedToBeFriends: The series used "We Used to Be Friends" as its RealSongThemeTune, and it shows: [[BackStory as we learn in the first episode]], following the murder of her best friend Lilly, Veronica's boyfriend ignores her (actually, that happened a couple of days prior), her former friends turn against her, and she gets roofied and raped. Thus begins her descent into FilmNoir.
* WhamEpisode - "A Trip To The Dentist", "Not Pictured", "Mars, Bars."
* WhamShot: From "Not Pictured" [[TitleDrop Not Pictured]]: [[spoiler: Cassidy Casablancas]]
** Also a little one from the Season 2 premiere. Veronica walks into work and is told her boyfriend is there the camera pans to reveal...Duncan.
* WhatHappenedToTheMouse: A few rather serious points are just... left there. Perhaps the writers were thinking they'd have time to get around to them, but some never even get mentioned again, when they ''really'' should have. No one cares about the murder of [[spoiler:Aaron Echolls]]? Why the hell didn't the FBI [[spoiler:charge Veronica as an accomplice to kidnapping]]? What about the murder of [[spoiler:Kendall Casablancas]]?
* WhatTheHellHero: Veronica gets this a lot. Most notably in season two: Veronica Mars '''finally''' gets the goods to destroy her mortal enemy Donald Lamb and help get her father elected sheriff once again, after obtaining an audio recording that has him extorting a bribe from a retired baseball player, who threw a playoff game to pay off his gambling debts. One problem: Wallace is dating the baseball player's daughter and the revelation would destroy her reputation at school. On top of this, Wallace has just discovered that his mother has been lying to him ''all of his life'' about his father being dead, when his father finally shows back up in Neptune to visit the son his ex kept him from seeing. But Veronica is too busy to lend a sympathetic ear to Wallace, as she's too concerned with finding the proper venue to play the audio recording for maximum damage. This causes Wallace to lose his trademark cool and verbally ream Veronica out over how distracted by revenge she has become and worse, how she doesn't care that her scheme will ruin the life of Wallace's girlfriend.
** Considering Jackie "hired" Veronica to help track down who used her credit card and Veronica did, as well as tricking Veronica into revealing something personal, then humiliating Veronica on TV with said personal information ''and'' from Veronica's POV, bringing up her dead best friend in the same public humiliation--wouldn't anyone want revenge in that situation?
** Veronica gives this to Keith when he [[spoiler: sleeps with a married woman and then proceeds to hand out every excuse they've heard from their marks.]]
* WindowLove: Mac and her biological mother in "Silence of the Lamb".
* WitnessProtection - In one episode, Keith gets hired to find someone who turns out to be a protected witness.
* WorkingWithTheEx - Or at least going to school with him. Or them.
* WorstWhateverEver: "Worst. Easter Egg Hunt. Ever."
* WouldntHitAGirl - Subverted, in that most of the bad guys on the show are not afraid to raise a hand to a woman. (That's how you know they're ''bad guys''.) On the other hand, there are relatively few female antagonists, and almost none who get unreasonably violent, so there's no way to know if male protagonists would go easy on a female antagonist in an actual fight.
** Clarence Wiedman might have shades of this trope. He murdered Lilly's killer but left Kendall, who was showering in the next room, unharmed, there was an implication he murdered the man who killed Abel's daughter, and at the end of the series, he managed to get an order to kill Veronica overturned, though he did so without actually refusing the order. On the other hand, he did stalk Veronica, threaten her mother, and was willing to cover up for Duncan when it was thought he was Lilly's killer.
* YouFailLawForever: Many, many occasions - Veronica's cross-examination at the Lilly Kane murder trial being the most {{egregious}}. Most episodes have at least one.
** On at least three occasions [[spoiler:when the Dean died, when the bus driver died, and when the Coach died]] someone asks Veronica or Keith to prove a death ruled a suicide was in fact murder because their life insurance policy won't pay in the case of suicide. In California, life insurance policies are required by law to pay in full in the case of suicide if the policy has been in place for 2 or more years. Less than two years refunds all premiums.
* YouLookFamiliar - the same person played Lucky in season 2, and [[PunnyName Tim Foyle]] in season 3.
* YourCheatingHeart - A lot of examples. [[spoiler: Aaron Echolls, Lianne Mars, Jake Kane, Kendall Casablancas]] plus many clients' spouses. Notably averted with Logan while he's dating Veronica, even if she's constantly jealous of him.
[[/folder]]

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