->'''''[[Music/DeanMartin Dean]]:''''' ''Max? So fly away? I don't get this.''
->'''''[[Creator/JerryLewis Jerry]]:''''' ''Well, your name is really Dean but I called you Max and I told you to fly away because Maxfli is the name of a golf ball and the sponsor doesn't want us to make any plugs.''
->'''''Dean:''''' ''We need the golf balls!''
->'''''Jerry:''''' ''Because we both play golf so send them to the house right away.''
->'''''Dean:''''' ''Maxfli!''
->'''''Jerry:''''' ''Oh, I can just see the sponsor now, squeezing all of the Colgate toothpaste out of the tube and he's screaming something awful!''

A live VarietyShow aired on Creator/{{NBC}} from 1950 to 1955 which was hosted by a rotating group of entertainers. The title refers to the show's primary sponsor, Colgate-Palmolive. The November 22, 1953, episode was the subject of an experimental NTSC color television broadcast.

Some of the most famous acts of the day appeared either as hosts or guest stars, including Creator/AbbottAndCostello, [[Music/DeanMartin Martin]] and [[Creator/JerryLewis Lewis]], [[Radio/TheJackBennyProgram Jack Benny]], Creator/BobHope, Music/FrankSinatra, Creator/EthelMerman, [[Series/TheHoneymooners Jackie Gleason]], [[Film/SinginInTheRain Donald O'Connor]], Creator/CharltonHeston and [[Film/FromHereToEternity Burt Lancaster]].

Lasted 5½ years before going off the air due to competition from ''Series/TheEdSullivanShow''.
!!This series provides examples of:

* AsHimself: Sometimes the celebrities played a completely fictional character and sometimes they were this.
* BroadcastLive: It was the first show to be broadcast live from coast to coast in 1951.
* ButtMonkey: Jerry Lewis and Lou Costello typically assumed the role whenever they appeared.
* TheCameo: An entire episode was spent building up to a 30-second bit by Jack Benny.
* ClipShow: The January 25, 1953, edition (see below).
* ComedicSociopathy: Often aimed at Jerry Lewis or Lou Costello during their appearances.
* CrowdSong: In the musical episodes, along with [[SpontaneousChoreography everything else]] a musical [[SummonBackupDancers usually entails]].
* GameShowAppearance: On September 18, 1955, [[http://www.archive.org/details/Colgate-Comedy-Hour-S6E1 the Season 6 premiere]] opened with ''The $64,000,000 Question'', hosted by Hal April (Creator/DeanMartin) and sponsored by Colgate-Palmolive (naturally). Returning champ Morty M.M. Morton (Creator/JerryLewis) is forced to go for $32,000,000 and manages to survive... then is submerged underwater for the long-winded final question, leading to many ad-libs by Lewis.
* TheHost: Various entertainers shared the duty in a month-or-so rotation. Martin and Lewis were the only ones to remain in the rotation for the entire run of the show.
* {{Improv}}: Some guests preferred to do this rather than follow the script.
* LargeHam: Many, many of them.
* NoFourthWall: Though sometimes the performers would build one and then knock it down again, just for fun.
* RidiculouslyLongPhoneNumber: In a library sketch, Jerry Lewis tries to call his friend Herbie so he can help him retrieve his lost library card:
-->'''Jerry''': Hey, operator, would you please be good enough to give me Academy 72467... 24771... 329984... 721111111111--''(Dean hits him on the head)''--8239... 72665444444--''(Dean hits him again)''--293... 33333'''6!''' ''[[RuleOfThree (just before Dean hits him yet again)]]'' 29?
-->'''Operator''': Sorry, this number has been changed to Academy 31658473657895468--'''aack!''' ''(Dean rolls up the phone line on itself, "strangling" her)''
* RuleOfFunny: Very often the only rule there was.
* SpecialGuest: The guest star(s) of the week.
* SpiritualSuccessor: To {{vaudeville}}.
* StraightMan: Bud Abbott and Dean Martin during their respective appearances.
* TheShowMustGoOn: The January 25, 1953, edition featuring Martin and Lewis ended up being a clip show due to Creator/JerryLewis recuperating from a knee injury he suffered when falling off a scooter -- he did the entire show sitting down.
* TheTrickster: The episodes Martin and Lewis hosted often opened with sketches of the comedy team disrupting gatherings of members of polite society such as wedding receptions, dog shows, parent teacher associations, company conventions, etc. These usually featured Lewis as the disruptive force with Martin as the [[KidWithTheLeash kid with the leash]].
* TropeCoTropeOfTheWeek: As was the standard practice in the era, the show is named after the sponsor and the commercial breaks advertise the sponsor's products: Ajax cleanser, Colgate toothpaste, Fab laundry detergent, Halo shampoo and Palmolive soap.