[[caption-width-right:350:[[{{Tagline}} He'll get you off.]] [[SincerityMode I'm being honest. This is the tagline used.]]]]

->''"I'm Dr. Jason Bull. I'm not a lawyer. I'm an expert in what's called trial science. I study the jury's behavioral patterns. I know what they're thinking before they do. Everything my team learns gets plugged into a matrix, which allows us to assemble a mirror jury that is scary in its predictive efficiency. The verdict you get depends on me. And that's no bull."''
-->-- Dr. Jason Bull's voiceover introduction to the show

''Bull'' is a 2016 LawProcedural created by [[DrPhil Phil McGraw]] that first aired on Creator/{{CBS}} on September 20, 2016. The show is based on Dr. Phil's early career as a trial consultant.

[[Series/{{NCIS}} Michael Weatherly]] stars as Dr. Jason Bull, a brilliant psychologist who uses his intimate knowledge of human behavior to better understand what motivates a jury to decide the guilt of someone on trial. Together with his team at Trial Analysis Corporation, Bull uses the science of human behavior and interaction to help his clients prove their innocence in court.

The show is renewed for season 2.

!!This series contains examples of the following tropes:

* AccidentalMisnaming: Adele Bensimon keeps getting Bull's name wrong, referring to him as "Mr. Wool" and "Dr. Bill".
* AccidentalTruth: Bull needs to show a small town jury that their negative opinion of the defendant is largely based on false rumors and gossip. His team spreads a rumor that a major developer is buying up land in the area to build a resort. When the jurors start wearing buttons opposing the development, Benny is able to reveal the truth and convinces them to follow the evidence rather than their biases. At the end of the episode Bull discovers that there really are plans for a major real estate development in the area.
* AffectionatePickpocket: Bull uses a classic handshake lift to steal Clyde Rutledge's watch before giving the man a bear hug as an additional distraction.
* AmoralAttorney: In the second episode Bull discovers that the pilot's attorney has a serious conflict of interest. His firm represents both the pilot and the airline. If the pilot is found negligent then it shifts some of the liability away from the airline which means that the airline will pay less money in damages to the victims and the lawyer's firm will be paid more. It was highly unethical for the lawyer not to disclose this since he stands to gain a lot of money if he throws the case. Naturally, once the pilot is made aware of this, [[RealityEnsues she fires him on the spot]].
* ArmyOfLawyers: Pete Peters hires a top-notch defense team to try and defend his son. Bull points out that this would actually work against them due to the appearance of a wealthy father sparing no expense for his unlikable son, making the defense unrelatable to the jurors. Pete takes his advice and only brings the head lawyer and one assistant to the actual trial.
* BigRedButton: TAC has one in their offices that will completely and utterly destroy their computer system. It is to be used as a last resort to protect their clients' data in case of a system hack or government raid.
* ConvictedByPublicOpinion: The defendant in episode three suffered from this, with many people convinced of her guilt because the maker of a popular podcast accused her of murdering her rapist three years ago, with incomplete facts to back up her accusations.
** It happens again in a later episode where an arson and death is blamed on the defendant who's family was not liked in the town and in everyone else's eyes he's already guilty, even though he had never done anything to anyone but is automatically accused whenever anything goes wrong in the town.
* DoesThisRemindYouOfAnything: The episode "It's Classified" is a striking resemblance to the Bradley Manning case.
* DrunkDriver: Subverted. The accused in a vehicular manslaughter trial only had a single beer and was not legally intoxicated. However, this is still a major strike against him in a trial since it could be construed as evidence that he was careless and negligent in his driving.
* EasyEvangelism: Bull convinces Jordan and Susan to break up within minutes, despite what previously seemed to be a very intense relationship between them.
* FailedASpotCheck: The accused in a vehicular manslaughter trial does not remember seeing an electronic road sign, which is used against him to show that he was a distracted driver who was not paying attention to the road. Bull's theory is that the defendant saw the sign but it was showing irrelevant information at the time so his brain ignored it. He then has the defense lawyer secretly take down a sign in the courtroom, and none of the jurors remember what it said despite the fact that they have been sitting in front of it for hours.
* ForGreatJustice: Although the show is about characters manipulating the justice system to tilt the odds in their favor, Bull will only take clients if he believes they're innocent and will do everything he can to make sure that the proper culprits face justice. He will also frequently step in and help people who can't afford his exorbitant fees if he feels that they're being screwed by the system.
* GettingCrapPastTheRadar: In "Callisto", we briefly see a notebook labelled [[TheProblemWithPenIsland "BULLS HIT LIST"]]. Remove the space between the first two words.
** Also counts as a MultipleReferencePun, since the list is fake, intended as a decoy to mislead the rival attorney.
* HollywoodLaw:
** There is actually no real evidence for probable cause to secure an arrest or search warrant at the end of "The Necklace".
** [[AvertedTrope Averted]] in the third episode, as evidence is presented at trial [[spoiler: that the murdered's teammates were using steroids]].
** Episode four is about a patent infringement suit in Texas. It takes place in a fictional town named Callisto. However, patent law in the US is a federal issue. Therefore it would be tried by one of the four federal district courts in Texas. All of these are in major cities. Callisto's reputation as a favorable jurisdiction for patent plaintiffs probably comes from the US District Court for the Eastern District of Texas, which also has this (where one in four patent suits is filed). It's located in the city of Tyler.
* HonestCorporateExecutive: Errol Windmere sues Kerry Ketchum for patent infringement because he genuinely believes that she is using his life's work without compensating him. But, when the two get a chance to actually talk, Windmere turns out to be genuinely concerned for Kerry's sister (having studied her in the past) and quickly drops the suit upon learning that the drug in question was created using a technique he never thought of.
* HostageSituation: In "Stockholm Syndrome", a rogue mock juror (an ex-pharmacist) took most of the people in the TAC building prisoner.
* LoserSonOfLoserDad: Bull's father was a conman and thief. This made the family extremely unpopular in their small town and made Jason a pariah when he was growing up. When Bull returns to his home town, many there still want to treat him as a loser who will not amount to anything despite the fact that Bull is now a wealthy Doctor who is considered an expert in his field. This prompts Bull to take on the case of another local outcast who is accused of arson and murder primarily because his family has a bad reputation.
* NiceToTheWaiter: Clyde Rutledge is an example of how public opinion can turn negative if one ''isn't'' nice to others. He has his female associate pull a heavy trolley up the courthouse steps. The first time it is somewhat understandable since he is surrounded by reporters and is busy declaring his client innocent. The second time he refuses to help even as he sees her struggle. This is not only observed by Bull but also by two female jurors. Bull immediately realizes that they have to replace Clyde as the lead lawyer or they are guaranteed to lose the case.
* RogueJuror: Bull talks about how a verdict is often decided by a single juror being enough of a force to sway everyone else to his or her side. For the Brendan Peters case, he targets Bess Johnson, believing that he can make Brendan seem enough like her own son and make her feel sympathetic towards the boy.
* SesquipedalianLoquaciousness: Clyde Rutledge is fond of using flowery language while altering his voice to try and sound like UsefulNotes/MartinLutherKingJr. He thinks it makes him seem impressive while literally everyone else thinks it makes him sound like a pretentious ass.
-->'''Rutledge''': As surely as the sun rises in the east, my client will be vindicated.
* SimpleCountryLawyer: The TAC team travels to Texas where they enlist the assistance of Merle, a local lawyer who's more used to small-scale civil issues rather than high-stakes corporate lawsuits. He comports himself well with a bit of coaching from TAC. During the case, they go up against Diana, a much more experienced corporate lawyer who, nevertheless, plays up her familiarity with the townsfolk to try and sway the jury to her side.
* SpannerInTheWorks: TAC's attempts to go up against [=WinGen=] Pharmaceuticals are hampered by the presiding judge not really having the patience for a long trial and rushing both sides through the case, preventing TAC from being able to conduct their usual research. Fortunately, Bull had several contingencies in place for just that sort of development.
* TeacherStudentRomance: In "Teacher's Pet", the plot is focused on the relationship between teenage Jordan and his former English teacher Susan, which causes a lawsuit from his parents against her.