* ''Literature/CityOfThieves'' has Kolya talking about how long its been since he had a shit.
* Career criminal John Dortmunder (a character from Donald E. Westlake's novels) often introduces himself as "John Diddums". Variations of this exchange then happen: "Diddums?" "It's Welsh."
* In Michael Grant's ''Literature/{{Gone}}'' series, when Caine meets Duck in ''Hunger'' he takes to calling him Goose.
* In Creator/TerryPratchett and Creator/NeilGaiman's ''Literature/GoodOmens'', it is mentioned early on that any cassette left in a car for more than a fortnight magically transforms into ''The Best of Music/{{Queen}}''. Throughout the book we are treated to Bach (with vocals by Freddy Mercury), Tchaikovsky's "Another One Bites the Dust", and so on. Later in the book, one character manages to trap a demon on a cassette tape, and considers leaving the tape in his car, but concludes that that would be too cruel.
** Creator/TerryPratchett explained this as being inspired by situations where you've listened to all the tapes in your car and decide to buy some different music at the next services; inevitably the only thing they sell that's at all worth listening to is a ''Best of Queen'' album. Apparently, Neil Gaiman preferred the theory that tapes left in cars really did metamorphose into ''Best of Queen'' albums.
* Likewise, the ''Literature/{{Discworld}}'' series has plenty.
** For example, reactions to CMOT Dibbler's sausages span both multiple books and multiple countries/incarnations of CMOT Dibbler.
** Similarly, we find multiple versions of [[ThoseTwoGuys Sergeant Colon and Corporal Nobbs]] elsewhere in the Discworld. These repetitions are pegged in the canon as "morphic resonance."
** Or Moist keeping stealing pencils.
** Or Granny Weatherwax's [[TheAllegedCar broom, which needs a large running start in order to get it to fly]].
** Each book has its own, personal running gag. ''Discworld/FeetOfClay'' features a vampire who complains to the watch every time something goes wrong at his new job. His jobs? Holy water bottler, garlic stacker, pencil maker, picket fence builder, and sunbooth tester.
** Across the later books, "It is a pune, or play on words."
** "Oh no, it's Mrs. Cake!"
*** The two Ridcully brothers have an amusing exchange; Munstrum asks who Mrs. Cake is. The other brother, a high-priest, asks Munstrum, the head wizard, if they have evil eldritch abominations from the Dungeon Dimensions. You do? We have Mrs. Cake.
**** You mean evil oblong abominations, right?
** In ''Discworld/SoulMusic'', we have the people constantly asking if the main character is elvish (which a double pun--the book, being about rock music and rock icons while, at the same time, the character comes from an environment consistent with myths of elves).
** Also the insistence that [[GargleBlaster scumble]] is made from apples. [[AndSomeOtherStuff Well... mainly apples]].
** Most books involving witches will mention the old idea of them [[NudeNatureDance dancing around in the woods at night with no clothes on]], and how impractical it would be due to nettles, stones, hedgehogs, the cold, etc.
*** With the caveat "Well, [[DirtyOldWoman maybe Nanny Ogg]]" added if anyone who's met her is present.
** In ''Discworld/SmallGods'', everybody says that "there's good eating on one of them" to tortoises.
** Discworld/{{Mort}} repeating his name whenever people call him "boy". That happens often.
* In many of Creator/PeterDavid's ''Franchise/StarTrek'' novels he recycles the name of a low-level security duo. They seem to transfer between Deep Space Nine and the Enterprise-D bi-monthly.
* [[AntiHero Lenk]] mocks [[ProudWarriorRaceGuy Kataria's]] [[ToiletHumour flatulent tendencies]] every few chapters in the ''Aeon's Gate'' series.
* In the ''Literature/FarFetchedFiction'' of Robert Rankin, it is a running gag that there are so many running gags. This fact is blatantly {{lampshade|Hanging}}d by sentences like "I hope that isn't going to be a running gag, it's crap."
** Some of his books even have "editor" footnotes giving him advice on these. ''The Da-Da-De-Da-Da Code'', for example, has "editor's notes" telling him to stop it with running gags about policeman names, or that he's peaked way too early on the "police with sci-fi weapons" joke by giving one a doomsday weapon.
* In ''Literature/ASongOfIceAndFire'', ser Boros Blount's shtick involves him being the target of hypocritical insults.
-->'''Boros Blount:''' You speak to me thus? ''You''?
** There's also the antics of Pyp and Grenn up on the wall, especially after Jon Snow starts promoting Grenn. "Me?" "Him?"
** Shagga son of Dolf's favorite threat: [[CutHisHeartOutWithASpoon "I'll chop off your manhood and feed it to the goats."]]
** Hodor's [[VerbalTicName limited vocabulary.]]
** Dunk threatening to clout Egg on the ear.
* ''Literature/{{Animorphs}}'': Initially, Ax was dead serious and Jake was truly embarrassed, but over time, even they consider their "Don't call me 'prince'." / "Yes, Prince Jake," routine to be a running joke. Variations include "Have I mentioned don't call me 'prince'?" / "Yes, Prince Jake, you have." and "The Jake formerly known as 'prince'." Jake eventually lampshades it as a running gag between them. He also specifically notes that it he ''doesn't say'' "Don't call me prince", it's a sign of how serious the situation is.
** Rachel would always start off the mission by saying "Let's do it." In one book it was {{lampshade|Hanging}}d when she begins with "Let's...". Marco made a bet with Jake that she would say her line only for Rachel to finish with "... go for it."
** Marco of the same series has a tendency to question the sanity of the group at least once a book, if not more; most commonly in reference to the completely whacked-out plans the group comes up with. "Are you insane?!" and "This is insane!" are practically his {{Catch Phrase}}s.
** Also, "we have X number of [[TwoOfYourEarthMinutes your minutes]] remaining." / "They're everyone's minutes!" and variations thereof, which is Ax's RunningGag with Marco.
** #17, ''The Underground,'' has two. The first one is the "nuts" conversation outside of the lunatic asylum, and demonstrates the fickle nature of the RunningGag when Jake attempts to cash in on the joke after the funny has worn off. And then there's instant maple and ginger flavored oatmeal...
** In three different books, including the first, Marco's [[DrivesLikeCrazy bad driving]] is played for laughs, culminating in him driving wildly in a ''tank.''
** Ax ''really'' likes cinnamon buns.
** Ax also likes stretching out and repeating parts of words, especially cinnamon buns.
* ''Literature/TheDresdenFiles'' has many.
** [=MacAnally=]'s Pub, the most-commonly used [[TruceZone neutral ground]] for the series's supernatural community, is operated by "Mac", a fellow who brews his own beer. It is served warm (which offends American drinking sensibilities) but ''everyone'' who tries it for the first time goes through a virtually identical routine: a dubious look at the bottle, a small sip for politeness's sake, a surprised stare at the bottle (often followed by an equally surprised stare at Mac), and a considerably larger pull from the bottle.
*** He then goes on to one-up ''himself'' in ''Book 10: Small Favor'' by producing three bottles of what is obviously his private reserve. The contents are apparently as far above his usual brew as they themselves are above fill-in-the-name-of-your-least-favorite-mega-brew-here.
** Another is Dresden's constant dated pop-culture and movie references. Initially Murphy always had something to say about them, but by the later books they exist primarily to confuse the bad guys, who don't have any idea what he's talking about.
-->"Some people wouldn't know a pop culture reference if it jumped up and planted an embryo in their esophagus."
---> --Dresden, to a centuries-old fallen angel, who [[DontExplainTheJoke didn't get the reference]].
** Another running gag is Bob's obsession with sex, and Harry's frequent use of pornography as a bribe.
** In the first three books, there was the recurring situation of Harry ending up dressed in borrowed or scavenged clothing, which was always something humiliating or bizarre such as a shirt with a peculiar slogan (''Stormfront''), purple sweatpants (''Fool Moon'') or yellow duck boxers (''Grave Peril'').
** Or [[FullFrontalAssault naked]].
** And ''always'' [[MadeOfIron getting the crap kicked out of him.]] This one even makes it into the comments in the RPG sourcebooks, one of the sidebars comments between Billy the Werewolf and Harry is as follows:
-->How come most of the pictures of me show me beat to crap, Billy?
-->Are you on a case right now, Harry?
-->Yeah.
-->Then you're beat to crap?
-->Oh. Right.
** Similarly, in the first few books he'd usually end up in handcuffs at some point, and ends up wearing them on one wrist for a good portion of the book. It gets to the point where Murphy asks if he has some sort of fascination with them.
** Harry blows up and/or burns down buildings. A lot. So much so that the opening line of Blood Rites is "The building was on fire, and it wasn't my fault."
*** To the point where [[TheSyndicate Mar]][[NobleDemon cone]] instructs all his various businesses/clubs to treat Dresden nicely, hopefully lessening the chance of the place winding up as rubble.
**** The [[TabletopGame/TheDresdenFiles tabletop RPG]] takes the running gag up to eleven and makes the above quote from Blood Rites one of Harry's aspects (defining character elements) along with repeatedly mentioning the joke in the margin comments.
**** By the time of ''Cold Days'', Harry himself is a bit astonished that he ''hasn't'' burned down a building in quite a while.
** Harry's [[MyHovercraftIsFullOfEels inability to speak Latin very well]] whenever he tries to speak it on his own. Stupid Latin correspondence course.
** A bit of in/out universe example on every single cover Harry is depicted wearing a hat, despite never having one in the books. It goes to the point where Harry usually, about once per book, make mention of how he should get a hat like everyone keeps telling him to.
** There's also one that's mostly confined to ''Summer Knight''. In that book, Harry has to fight a plant monster, but realizes that it needs a better name, so he calls it a ''chlorofiend''. The naming proves pointless, as the standard exchange shows:
--> '''Harry''': A chlorofiend.
--> '''Other Character''': What?
--> '''Harry''': A plant monster.
** Everyone mistaking Harry and Thomas for lovers.
** Whenever Harry asks someone what's wrong with his BadassLongcoat, they always say the exact same thing: "It belongs on the set of ''El Dorado''." Cops, Knights of the Cross, little girls, EVERYONE.
** In ''Ghost Story'', he's continually bitching about how much he hates being the new guy.
** By ''Skin Game'', Harry has been practicing his [[LeParkour Parkour]] and can't help but shout "Parkour" while doing so. Literally a [[IncrediblyLamePun running gag]]!
* ''The Last Knight'' uses the running gag of one of the main characters Fisk saying "Heroism is vastly overrated".
** The character Fisk will often say "Obviously, [[WhoWouldBeStupidEnough only a complete idiot]] would say something at this point, so I wasn't surprised when Michael said..." or something extremely similar.
* Creator/DaveBarry examples:
** ''Literature/DaveBarrySleptHere'' includes several running gags. For convenience of memorization, all major events in American history occur on October 8, his son's birthday (Most notably, he dates the attack on Pearl Harbor to "The fateful December morning of October 8."). To satisfy the demands of education professors, there are periodic allusions to the contributions of women and minorities, none of which get specifically mentioned. The later chapters have the GagWords "The Hawley-Smoot Tariff," and at several points the end of RichardNixon's political career is widely predicted.
** In any Internet chat described in ''Dave Barry in Cyberspace'', someone with the handle of "Wazootyman" is likely to pop up and ask, "Anybody here from Texas?"
** For that matter, through Barry's entire oeuvre, there are at least two long-time recurring gags: references to booger jokes, and insisting that a certain phrase would be "AGoodNameForARockBand." The latter of these gags has been [[http://www.davebarry.com/rockbandlist.html catalogued]].
* If Professor [=McGonagall=] walks onto a scene in ''Literature/HarryPotter'' carrying books, expect her to drop those books in shock or horror at some point.
** Several times in the first book, Hagrid gives Harry, Ron, and Hermione important information, then pauses, and then says "I probably shouldn't have told you that." This joke is also used in the movie version.
** And then there's the fact that no one in the main cast likes Divination, not even Dumbledore.
** Professor Trelawney never seems to predict anyone else's death but Harry's. [[spoiler:Completely averted with an actual prediction said ''to'' Harry about Dumbledore, not ''about'' Harry.]]
** Harry: "And Snape..." Other person: "''[[TheyCallMeMisterTibbs Professor]]'' Snape..."
** "Oh, don't you two ever read?" and "I read it in ''Hogwarts: A History''."
** Ron's fear of spiders crops up on occasion, notably during the second and third books.
** Hermione answering teacher questions with a lightning fast-hand in the air and a response "like she had swallowed the textbook."
** Hagrid's inedible cooking.
** Dawlish is a running gag ''character''. Every time he shows up or is mentioned, it is so he can get confunded, often with someone remarking on how often or how easily it happens to him.
** Harry having dreams that are just plain [[RealDreamsAreWeirder bizarre]], played as a contrast to his plot-relevant dreams.
** Christmas sweaters from Mrs. Weasley.
* In the [[Literature/TheCulture Culture]] books, many ships have names with "Gravitas" in them, referring to the Culture's tendency to give (powerful) ships fairly lighthearted names. They can't even be serious with the "Gravitas" ships, generally giving them names that mention a lack of gravitas...
* ''Literature/WarriorCats'': About half of the times [[MeaningfulName Runningnose]] makes an appearance, one of the main characters has to remark that he can't be that great of a medicine cat because he can't cure his own cold.
* Literature/StephaniePlum's car blows up. Repeat up to several times per book and {{lampshaded}}.
* In ''[[Literature/TheWheelofTime Lord of Chaos]]'', Nynaeve meets Theodrin. Theodrin is ''very'' interested in breaking Nynaeve's block, which would let her channel anytime she wants. She is also ''very'' inventive. Her attempts include, but are certainly not limited to: "shock treatment" (the book doesn't go into detail, but they end up punching each other a few times), exhaustion (stay awake as long as possible), the calming effect of responsibly-applied alcohol, irresponsibly-applied alcohol, and other unpleasant extremes. They never work, but it's still funny.
* ''Literature/SkulduggeryPleasant'' features the resident ActionGirl Tanith Low getting hospitalised in progressively more impressive ways, all because the author's publishers wouldn't let him kill her off in the first book.
* In the Creator/DaleBrown novel ''Act of War'', people keep calling Sergeant Major Ray Jefferson a Sergeant. The man's reaction is understandably DudeNotFunny.
* The ShortStory [[http://www.tor.com/stories/2011/08/wikihistory "Wikihistory"]] by Desmond Warzel is presented as a forum for TimePolice. The running gag throughout is people pointing out that the current conversation is off-topic.
** Also, a sequence of noobies who triumphantly and smugly boast about going back in time and preventing Hitler's rise to power ... followed by increasingly irate moderators undoing their actions and repeatedly telling people [[HitlersTimeTravelExemptionAct to knock it off with the stopping Hitler already]].
* In ''[[Literature/GarrettPI Whispering Nickel Idols]]'', everybody and their dog just happens to abandon a stolen cart, wagon or carriage in front of Garrett's house.
* In the Rangers Apprentice book the Sorcerer in the North and the Siege of Macindaw: "It's not a lute, it's a mandolin."
* ''Literature/KillTimeOrDieTrying'': Several, but most notable is Nathan giving people Ari's number instead of his own, which culminates when Nathan is in a potentially very messy situation after hooking up with a girl he shouldn't have. Nathan says to Brad the next day 'I think Ari is going to get some really awkward messages today'. WordOfGod: this really did happen, and Ari did indeed get an extremely personal message from a complete stranger.
* Auley in ''Literature/SomeoneElsesWar'' has a fear of lions and brings it up every time his regiment enters the savanna.
* [[Literature/DragonBack Jack]] says some Earth slang, Draycos says pardon? Jack's response? Skip it. Jack eventually makes Draycos memorize a dictonary in order to stop this gag.
* In ''[[Literature/TheElenium The Hidden City]]'', someone makes an exclamation such as "Dear god!" or "Good god!" in the presence of [[PhysicalGod Aphrael]], and she responds with a comment along the lines of "Thank you".
* In ''Literature/{{Skagboys}}'', Renton and Sick Boy have a running gag referring to a laundromat called the 'Bendix', which is quite clearly a pun on the words 'bend' and 'dicks'. It also portrays their descent into apathy through the use of heroin, as toward the end they don't even bother to joke about it as they pass by it.
** TruthInTelevision: One of the earliest brands of washing machine sold for home use was Bendix.
* In ''[[Literature/TenSixtySixAndAllThat 1066 and All That]]'', most English rulers who were not murdered are said to have died of surfeits of various things.
* ''Literature/InfernalDevices'': "There's no such thing as demon pox, Will!"
** [[spoiler: Many fans believe demon pox is a real disease and that may be the cause of Will's or Jem's problem]]
** [[spoiler: As it turns out, we find out in Clockwork Prince that Demon Pox IS a real disease, and Benedict Lightwood has had it for years and gave it to his wife, driving her to kill herself in shame. Will is so pleased about being right all along that he sings a song about it.]]
* In the ''[[Literature/SixteenThirtyTwo 1632]]'' series, James Nichols often compares 17th-century European nobles to 20th-century Chicago gang leaders. The comparison usually ends up in the favor of the gang leaders.
** In ''1636: The Saxon Uprising'', several chapters summarize the reaction to the latest events in various royal courts (and in two German taverns). Each one ends the same way:
---> Madrid, capital of Spain.
---> There would be no reaction to [latest event] in the Spanish court.
---> They had no radio. The news wouldn't arrive for several days.
* The ''Literature/RainbowMagic'' series has the goblins being terrified of pogwurzels, creatures goblin mothers warn naughty children about.
* In ''[[Literature/TheRiftwarCycle Silverthorn]]'', any time Prince Arutha asks [[TheArtfulDodger Jimmy the Hand]] what reward he wants for his assistance, the answer is always "Name me Duke of Krondor" (roughly the fourth-highest noble in the kingdom). At the end of ''A Darkness at Sethanon'', one sign that he's growing up is that the only reward he asks for is "a week of sleep" -- at which point Arutha arranges for him to be trained for possibly being named to the position.
* Tomasz pulling off a BigDamnHeroes moment, in ''Literature/MoreThanThis''. It's so convenient and happens so often, Seth starts to suspect there is some sort of narrative intent.
* In ''Literature/PleaseDontTellMyParentsImASupervillain'', Similar to a SwearJar, Penny keeps two jars for her father: One that he puts a dollar in every time he calls her Pumpkin, and one that he puts five dollars in when he calls her Princess. Both are well funded.
* Tracy Wallace's recurring craving for an ice cream sundae in ''[[Literature/ZeusIsDead Zeus Is Dead: A Monstrously Inconvenient Adventure]]''. Eventually this manifests itself in [[spoiler: an actual new sundae ''god''.]]
* ''Literature/ToughMagic'' has [[CatsAreMagic Holois]] constantly hitting peoples nose with her tail.
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