{{Toys}} are technically meant for kids, but that ''definitely'' won't stop the PeripheryDemographic from calling DarthWiki/RuinedForever at the sight of the newest gimmick.
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* The greatest, [[TropeNamers trope naming]] example of Ruined FOREVER, ''Franchise/{{Transformers}}'', has had this happen all over the franchise
** The most historically notable fan reaction was with the ''WesternAnimation/BeastWars'' toyline and subsequent show, which older fans considered a dead-on-arrival concept that would kill the (long-dormant) franchise, since alien robots disguised as Earth animals is somehow less convincing of a concept than alien robots disguised as size-changing, driver-less, modern day vehicles. ...So of course it completely revived the franchise.
** Then, ''Armada'' was criticized for its design hiccups that caused a detriment to appearance, transformation, or compatibility with other toys. ''Animated'' got it for its cartoony proportions that made super-accurate toys more difficult to engineer, and then ''Prime'' for supposedly not originally planning on having a toyline[[note]]They always intended it, but engineering and distribution issues led to a 6 month delay from the cartoon's debut and the toyline's[[/note]]. Most recently, ''Titans Return'' and ''Robots in Disguise'' are getting flack for the various visible hollow spots on the toys to reduce the amount of material and assembly needed in a given toy, as well as loose joints and easily peeled off stickers.
** ''None'' of these "faults" have actually resulted in a significant drop in toy sales, and in fact several toylines have topped the supposedly "perfect" Generation 1 toyline many times over. All of the perceived problems were present in several of [=G1=]'s various subseries and gimmick groups, and well articulated figures didn't become the norm until the inclusion of the ball joint very late into G1/early into ''Beast Wars''.
* When the license for Creator/MarvelComics toys went from [=ToyBiz=] to Creator/{{Hasbro}}, fans declared that the toys were Ruined FOREVER. Some even sold off their entire collections in "protest." The fact that Hasbro's first series of Marvel Legends had been designed and created by the [=ToyBiz=] crew, and would in fact have '''been''' [=ToyBiz=]'s next series if the license had not been transferred, did not seem to matter to these folks. The only change was the name printed on the card, and that was enough.
* Franchise/{{LEGO}} has its fanatics, especially when it comes to its "Constr''a''ction" lines, like ''Toys/{{BIONICLE}}''. Never mind the FanHater crew, even the line's followers expressed their hatred over several "drastic" [[TheyChangedItNowItSucks changes]]. Some felt the story went downhill when the characters started speaking (as in, the very first page of the very first comic). Others left the story when the setting changed from a tropical island to a futuristic city. Then, when the marketing took a sharp turn and advertised the sets with rap songs and (decidedly non-canon) websites, even more fans turned away. And then there was TheReveal of the Great Spirit, the introduction of a new planet, and [[DoingInTheWizard the sudden overflow of sci-fi elements]]. Thankfully, in contrast to many other {{fandom}}s described here, ''BIONICLE'''s fans never declared outright war over the subject. However that still doesn't mean there aren't any seriously butthurt people out there, banned from popular forums.
** The dropping of the ''BIONICLE'' line for the more kid-oriented and multimedia ''Toys/HeroFactory'' caused many to claim LEGO's death, while in fact they were laughing all the way to the bank.
** ''BIONICLE'''s 2015 [[Toys/BIONICLE2015 relaunch]], after a period of rejoicing, has lead to cries of the franchise being ruined again, due to the sets using ''Hero Factory'' parts (inevitable, as that's LEGO's current action figure system) and due to the Toa now being simply labeled as "Masters" on the packagings.
** LEGO is also widely known for how, when ''you'' were a kid, it was all about being creative with boxes of generic blocks, whereas now it's all specialized parts designed around building one particular model. This complaint has been around for so long that it's begun actively disproving itself--after all, if a man born in 1992 misses the sets from when he was a kid because they allowed for so much creativity, then clearly the man who complained in 1997 about how LEGO sets didn't allow for any creativity anymore must have been off the mark a bit.
** '''Technic''' line going nearly completely '''studless'''. Now you cannot build anything without ''pins''. '''Metric trucktons''' of pins. Also the constructs are now less sturdy and more rickety.
*** The older Technic sets offered wider variety of machines. Now it's mostly all ''cars''. '''Licensed brand''' cars which turn up the set price to astronomical proportions.
** The slight (but perceptible) change in the colour of grey bricks in 2004 caused bitter complaints online.
** Parodied in [[https://news.lugnet.com/general/?n=43860 this LUGnet post from 2003]].
* The {{Franchise/Barbie}} line sees its fair share of this, but the ''[[TheFashionista Fashionista's]]'' have it happen every time anything AT ALL happens. Good examples include when Wild was replaced so the line wasn't [[UnfortunateImplications four blondes and two]] [[TokenMinority minorities]] ("Wild is gone and has been replaced with a girl who makes the line look more balanced? Ruined FOREVER!"), when Girly was replaced by somebody [[UnfortunateImplications whose name didn't imply it was setting in stone what it meant to be a girl]] ("Sweetie is too nice!") and when they made it possible to swap heads easily ([[UnpleasableFanbase Which was something the fans had been wanting]] ''for years'') [[FanDumb because it meant the line was selling out to the mainstream.]]
* ProfessionalWrestling figures, every time the style of figure changes or a different company starts producing them. Even if said figure series provides far more articulation, more realistic face scans and less chance of breaking than a previous series, people won't be happy. The best example is from Bone Crunching Action to Titan Tron Live - Bone Crunching Action had barely any articulation, were made of rubber and looked ugly. Titan Tron Live had much articulation (more as the series went on) and soon the faces looked much better, but they were criticised by the FanDumb who didn't want to start their collections all over again.
* ''Toys/LittlestPetShop'' collectors can't stand the ''Blythe Loves Littlest Pet Shop'' merchandise, [[WebAnimation/LittlestPetShopPresents shorts]], and [[WesternAnimation/LittlestPetShop2012 show]], which give a human companion to the pets. A human companion with a disproportionately large head and big, round eyes. She was designed and named after a doll who had previously only spent one year on toy shelves, back in the 1970s, before [[PopularityPolynomial becoming popular again in the 2000s]] [[GermansLoveDavidHasselhoff with both the Japanese and doll customizers]].
* Toys/{{amiibo}} have dealt with this too. The Villager amiibo of Wave 1 was easy to find at first, but so impossible to find afterwards that people would have to resort to buying a scalped one (costing around $100+). However, reprints in Japan were announced, so people were happy and many imported, but the Villager amiibo had slightly smaller eyes, so it made him look like he had a bigger forehead. Therefore, amiibo hunting communities started going crazy about it.
* ''Toys/MonsterHigh'' has gotten hit with this every time a reboot happens:
** Generation 2: The designs went a LighterAndSofter direction?! They're dropping a bunch of characters or replacing them with new ones?! The dolls don't always have articulation anymore?! The franchise is garbage now! No wonder they QuietlyCancelled this version!!
** Generation 3: They changed up Lagoona's design?! A bunch of characters got their personalities changed?! Witchcraft is forbidden in the monster world now even though there were witch characters in the past?! They broke up Cleo and Deuce?! Ugh, why isn't this reboot flopping as hard as G2 did?!
* Creator/MGAEntertainment got the rights to ''Toys/{{Bratz}}'' back? Looks like the girls with a passion for fashion are back and better than- wait, they're focusing more on friendships than on the "hip" attitude that made the girls famous? RUINED FOREVER!!!
* ''Toys/AmericanGirl'' has had this happen multiple times:
** Mattel bought the brand? Clearly they only did it to turn American Girl into the larger, more expensive Toys/{{Barbie}}. Everything they've ever made for the line is of bad quality with cheap plastic and thin ugly inaccurate cloth, instead of the high, handmade, perfect quality of every product before then. In fact, we'll call products released before 2000 "Pre-Mattel" in a tone that makes it clear anything Mattel released is shallow plastic trash that doesn't care about the quality or history of the brand at all. They just don't get the true meaning of American Girl.
** Historical characters are being retired? This is terrible! How will children learn about history without American Girl! They're clearly being replaced with those awful, uninteresting Girls of the Year or completely pointless historicals--the war of 1812? [[SmallReferencePools No one knows about that era]]. American Girl just isn't radical like it was when I was younger and the stories really mattered. Also, these new modern Girls of the Year only care about shallow things like going on expensive trips and dancing, not saving horses and speaking up against child labor. Nothing important happens in the modern era that concerns children. Mattel is ruining the line just to make money and they don't care about the true meaning of American Girl at all.
** [=BeForever=] was so bad it's tainted my childhood memories and showed once again that Mattel doesn't care about the characters or historical accuracy and [[RunningGag never respected the true meaning of American Girl]]. It's all bright colors [[MonochromePast that never existed in the past]], the books have been smashed together without any pictures anymore, and [[ArsonMurderAndJaywalking [=BeForever=] is a stupid name anyways.]] This can ''never'' hold a candle to the older, "classic" looks and [[CreatorWorship Pleasant Rowland would have never wanted this.]] This shoddy rebrand didn't appeal to anyone at all, not even the target audience--and if they think they like it, they just don't know or care about ''real history''. We'll be using "Pre-[=BeForever=]" the same way we use "Pre-Mattel"--with an unspoken sneer that items released before then are better and everyone knows it.
** What do you mean they've made historical characters for the TheSeventies, TheEighties, and TheNineties?! [[MaamShock I can't be getting old enough to be historical]]. Mattel must be cheaply pandering to nostalgia and nothing else.

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