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[[caption-width-right:350:[[{{Tagline}} See the stars. Ride the movies.]]]]
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->''[[Ride/BackToTheFutureTheRide You go in the]] ''[[Ride/BackToTheFutureTheRide Back to the Future]]'' [[Ride/BackToTheFutureTheRide DeLorean and then there's volcanoes and shit]], and then [[Ride/ETAdventure you're ridin' the bike with E.T. and then the--the truck comes and almost hits ya]], and then [[Ride/JurassicParkRiverAdventure you're on the waterfall, and then th-th-the T. rex comes out]] and then--then fuckin' Ride/{{Jaws}} is jumpin' out of the water and [[Ride/{{Kongfrontation}} King Kong is shakin' the tram]], and then there's [[Ride/EarthquakeTheBigOne earthquakes]] and there's other movies (you don't even know what the fuck they are, nobody cares)! It was'' '''''awesome.'''''
-->-- '''WebVideo/TheAngryVideoGameNerd''' describing attractions in the early years of Universal Studios Hollywood and Universal Studios Florida during his review of the 2001 ''Universal Studios Theme Park Adventure'' LicensedGame for the Platform/NintendoGameCube

[[https://www.universalparks.com Universal Destinations & Experiences]][[note]]formerly known as Universal Studios Theme Parks, and Universal Parks & Resorts[[/note]] is a chain of five theme park resorts owned/licensed and operated by Creator/NBCUniversal, a subsidiary of Comcast. Their first attraction, the Ride/StudioTour, [[OlderThanTheyThink dates back to 1915]] (just three years after [[Creator/{{Universal}} Universal Pictures]]' founding in 1912), and the first theme park started in 1964. They are [[DuelingProducts the largest competitors]] to the Ride/DisneyThemeParks, and often regarded as the only theme park group close to its quality. Compared to Disney attractions, Universal attractions tend to appeal more to thrill-seekers than families of all ages, and thus are considered more "extreme." Most of the rides at Universal parks are centered around movies and television shows; unlike Disney, a good number of them are not from Universal's own library.

The idea of Universal's theme parks surfaced in 1962, following MCA's takeover of Universal Pictures. The idea began as a suggestion by executives to refresh the Studio Tour, which led to the inclusion of staged events during the tour. This plan was ultimately realized two years later, leading to the birth of Universal theme parks.

The theme parks include:
* '''Universal Studios Hollywood''': The original park, which opened in 1964. It started as a reimagining of their old Ride/StudioTour, but soon grew to its own theme park. It opened a shopping complex, called [=CityWalk=], in May 1993. It also has its own [[UsefulNotes/LosAngelesMetroRail Metro]] stop.
* '''Universal Orlando Resort''': The largest and most popular resort, which consists of two theme parks, a water park, [=CityWalk=], and seven hotels. It was originally just titled Universal Studios Florida, but upon its massive 1999 expansion, it was rebranded as Universal Studios Escape. Due to the massive marketing confusion the title caused, it was swiftly changed again to its current name in 2000. The resort's parks include:
** '''Universal Studios Florida''': Opened June 7, 1990, it was created so Universal could compete with the Ride/WaltDisneyWorld Resort. Disney, however, opened Disney-MGM Studios (now Disney's Hollywood Studios) in 1989 in retaliation. Florida, unlike Hollywood, opened as a theme park[[note]]although there is a studio complex on-site and some of the streetscapes can easily be converted to sets as needed[[/note]], exchanging a studio tour for attractions where the guests could "Ride the Movies".
** '''Universal Islands of Adventure'''[[note]]Previously spelled '''Universal's Islands of Adventure'''--with a possessive "'s" after "Universal"--until 2023[[/note]]: Opened on May 28, 1999, along with a [=CityWalk=] and a massive parking structure. It opened with five islands (''[[Creator/MarvelComics Marvel Superhero Island]]'', ''Toon Lagoon'', ''Franchise/JurassicPark'', ''The Lost Continent'', and ''[[Creator/DrSeuss Seuss Landing]]''), each featuring some of the most technologically advanced rides ever built, including the award-winning ''Ride/TheAmazingAdventuresOfSpiderMan''. On June 18, 2010, a sixth island, ''Ride/TheWizardingWorldOfHarryPotter'' (which replaced most of The Lost Continent), opened to tons of excitement from both fanbases and proved so popular that it was expanded into the Studio park in 2014, with the Hogwarts Express connecting the two parks. (The Islands section encompasses the Hogwarts and Hogsmeade locales, while the Studio section features Diagon Alley.) A seventh island later opened in 2016, themed around [[Film/KingKong2005 King Kong]]'s Skull Island.
** '''Universal's Volcano Bay Water Theme Park''': A water park that opened on May 25, 2017, and is considered by Universal to be their "third" park. It is centered around a large volcano called "Krakatau", and is notably the only Universal park to not feature any intellectual properties.
** '''Universal Epic Universe'''[[note]]Initially announced as '''Universal's Epic Universe''', also with a possessive "'s" after "Universal"; the planned official name was changed in 2023[[/note]]: The third theme park of Universal Orlando (fourth counting Volcano Bay, which Universal does), located some miles south of the main resort area. It was initially slated to open in 2023 before COVID delayed its construction, and instead is currently slated to open in the Summer of 2025. In 2024, it would be confirmed that the new park would include one original section, ''Celestial Park'', themed as a cosmic port-of-call to four other worlds: ''Ride/TheWizardingWorldOfHarryPotter: Ministry of Magic'', ''Film/DarkUniverse'', ''Franchise/HowToTrainYourDragon: Isle of Berk'', and the Orlando port of ''Ride/SuperNintendoWorld''.
* '''Universal Studios Japan''': Universal's first park outside the U.S., located in the docklands of Osaka. It opened on March 31, 2001, paired with another [=CityWalk=] district. It follows a very similar layout to Universal Studios Florida, but has some unique-to-Japan attractions based on such properties as ''ComicStrip/{{Peanuts}}'', ''Series/SesameStreet'', and ''Franchise/HelloKitty''. For a long time, the park was not fully owned by Universal (though they were of course involved in its development); instead, the park was owned by a multitude of different companies, most notably Goldman Sachs. That all changed in 2017 when Comcast acquired all of the park's shares, giving them full ownership. The park is by far the most successful of all the Universal resorts, having attracted 14.3 million visitors in 2018 [[note]]In comparison, Universal Studios Florida only attracted 10.7 million visitors that same year[[/note]], which makes it the fifth most-attended theme park in the world and the #1 most-attended non-Disney park in the world.
* '''Universal Studios Singapore''': Universal's second venture into Asia still keeps the studios theme, but tries to feel like Islands of Adventure. It opened within Resorts World Sentosa on May 28, 2011, after over a year of soft openings. Similar to what used to be the case for Universal Studios Japan, the entire park itself is not fully owned by Universal; it is instead owned by the Genting Group.
* '''Universal Studios Beijing''': Universal's newest park, which is also its third location in Asia. It largely functions as a "greatest hits" of Universal's attractions from the past decade, with lands focusing on contemporary properties such as ''Film/JurassicWorld'', ''Franchise/DespicableMe'', ''Franchise/{{Transformers}}'', ''Franchise/HarryPotter'' and ''Franchise/KungFuPanda''. It had its grand opening on September 20, 2021. Under current plans, major expansions which would turn Beijing into a full Florida-style resort will be built, with a second theme park and a water park in the works.
* '''Universal Kids Resort''': Universal's first theme park in Texas and the third location in North America, set in the Dallas-Fort Worth suburb of Frisco. In contrast to the Californian and Floridian parks, the park is planned to be small in size and is specifically aimed towards families with younger children unlike the other Universal parks, which are aimed at all ages. The park is also planned to be joined by a 300-room hotel. No opening timeframe has been set, though the terms of the land purchase indicate that it is expected to be open by 2027.

The company's former parks include:
* '''[=PortAventura=]''': A theme park resort located near Tarragona in Catalonia, Spain. Universal purchased a plurality of the park's shares in 1998, rebranding the park as Universal's Port Aventura. In 2002, the park expanded into a wider resort collectively dubbed Universal Mediterranea, but this would only last until 2004 when Universal sold their shares to the Criteria company. The resort, now known as [=PortAventura=] World (the space vanished to make it easier to trademark), continues to operate as Iberia's most popular theme park to this day. Although Universal no longer runs the resort, there are currently still several remnants of its ownership in place, such as the resort's continued use of WesternAnimation/WoodyWoodpecker (via a licensing deal).
* '''Wet 'n Wild Orlando''': A water park that opened on March 13, 1977, founded by Ride/SeaWorld creator George Millay, and considered the [[TropeMaker first modern water park]]. Located on I-Drive just slightly south of Universal Orlando Resort, Universal acquired the lease for the park in 1998, and in 2013 they purchased all of the land surrounding the location. The park was permanently closed on December 31, 2016, and its former site is now the location of the Universal's Endless Summer Resort budget hotel complex, which opened in summer of 2019. Volcano Bay, which was built closer to the resort, is the water park's SpiritualSuccessor.

As previously stated, a good number of attractions at Universal parks tend to feature franchises licensed from other media companies, and not from Universal's library. The most common license Universal had was for Creator/{{Nickelodeon}} characters, as the park was the home to the production facility Nickelodeon Studios. Although the facilities closed in 2005, Universal continues to possess the rights to select Nickelodeon characters (''WesternAnimation/SpongeBobSquarePants'' and ''WesternAnimation/DoraTheExplorer'') at the parks in both California and Florida. Other licensees include Creator/DrSeuss characters, Creator/MarvelComics (in Florida only; Japan also applied until 2024), Creator/KingFeaturesSyndicate, Creator/{{Nintendo}}, and Creator/{{Sanrio}}. Creator/DreamWorksAnimation and Creator/JayWard Productions (whose Bullwinkle Studios venture partner Classic Media was absorbed by [=DreamWorks=] in 2012) used to be licensees, but after Comcast bought out [=DreamWorks=] Animation in 2016, Universal now owns the DWA licensees outright. As of 2024, Ward continues to license their characters to Universal thanks to an existing deal that was in effect since 1991.[[note]]There are [=DreamWorks=] attractions in other amusement parks, such as at Motiongate Dubai and the American Dream mall in New Jersey, that still exist due to licensing deals that occurred prior to the buyout.[[/note]]

Aside from this, they have also licensed individual franchises to base attractions upon: examples include the aforementioned ''Franchise/HarryPotter'' franchise, ''Franchise/{{Transformers}}'', ''WesternAnimation/TheSimpsons'', ''ComicStrip/{{Peanuts}}'' (in Japan only), ''Franchise/SesameStreet'' (in Japan and Singapore only), and ''Franchise/{{Pokemon}}'' (in Japan only). There were also former attractions based on ''Film/{{Beetlejuice}}'', ''Franchise/{{Ghostbusters}}'', ''Series/BarneyAndFriends'', ''Franchise/{{Terminator}}'', ''Series/ILoveLucy'', ''Film/{{Twister}}'', and Creator/HannaBarbera cartoons[[note]]which were licensed to Universal prior to 1996, when Time Warner acquired the rights as part of their purchase of Turner Broadcasting System[[/note]]; some of these properties (in the latter case, only ''Franchise/ScoobyDoo'') are still licensed to the park for meet-and-greets and merchandise.

For certain times of the year, the parks hold their own special seasonal events:

* Lunar New Year (Hollywood): A Chinese New Year-centered event that primarily focuses on the characters from ''Franchise/KungFuPanda''.
* Universal's Holiday Parade featuring Macy's (Florida): A Christmas parade that utilizes large balloon floats and features characters from ''Franchise/DespicableMe'', ''Franchise/{{Shrek}}'', and ''Franchise/{{Madagascar}}''. The parade used to feature some of the actual balloons and floats used in UsefulNotes/MacysThanksgivingDayParade, but this aspect was done away with in 2017.
* Mardi Gras (Florida): Held through February to April, this event includes a parade and several music performances.
[[index]]
* {{Theatre/Grinchmas}} (Florida and Hollywood): An event based around ''Film/HowTheGrinchStoleChristmas'', featuring a show and several other activities that's held from November to early January.
* Theatre/HalloweenHorrorNights (Florida, Hollywood, Japan, and Singapore): A Halloween event with numerous haunted houses and scarezones.
[[/index]]
* Rock the Universe (Florida): A Christian rock event held during February.
* Cool Japan (Japan): An event held during the first half of the year that features rotating attractions based on domestic franchises and properties, such as ''Franchise/SailorMoon'', ''Anime/NeonGenesisEvangelion'', ''Manga/CaseClosed'', ''Manga/AttackOnTitan'', ''VideoGame/MonsterHunter'', ''Franchise/{{Godzilla}}'', ''Manga/MyHeroAcademia'', and ''Manga/OnePiece''.

[[JustForFun/IThoughtThatWas Not to be confused with]] Creator/{{Universal}} Pictures, the film studio that operates the theme parks.

----

[[folder:Attractions with their own pages]]
Parks in '''bold''' are locations where the attraction is still operating or in the process of being added. Locations not in bold indicate that the attraction has been retired there.

[[index]]
[- (See the Halloween Horror Nights page for pages relating to HHN attractions) -]
* ''Ride/TheAmazingAdventuresOfSpiderMan'' ('''Islands of Adventure''', Japan)
* ''Theatre/AnimalActors'' (Hollywood, '''Florida''', Japan)
* ''Ride/BackToTheFutureTheRide'' (Hollywood, Florida, Japan)
* ''Theatre/BeetlejuicesGraveyardRevue'' (Hollywood, Florida, '''Japan''')
* ''Ride/TheCatInTheHat'' ('''Islands of Adventure''')
* ''Theatre/ADayInTheParkWithBarney'' (Florida)
* ''Ride/DespicableMeMinionMayhem'' ('''Hollywood''', '''Florida''', '''Japan''', '''Singapore''', '''Beijing''')
* ''Ride/{{Disaster}}'' (Florida)
* ''Ride/DoctorDoomsFearfall'' ('''Islands of Adventure''')
* ''Ride/DudleyDoRightsRipsawFalls'' ('''Islands of Adventure''')
* ''Ride/DuelingDragons'' (Islands of Adventure)
* ''Ride/EarthquakeTheBigOne'' (Florida)
* ''Theatre/TheEighthVoyageOfSindbad'' (Islands of Adventure)
* ''Ride/ETAdventure'' (Hollywood, '''Florida''', Japan)
* ''Ride/FastAndFuriousSupercharged'' ('''Florida''')
* ''Ride/TheFuntasticWorldOfHannaBarbera'' (Florida)[[note]]After Universal closed it in 2002, the ride was moved to a number of theme parks that are now all owned by Ride/CedarFairEntertainment as of 2022 as well as Ride/SixFlags Kentucky Kingdom and Ride/{{Dollywood}} before all copies of it were shut down altogether some time in the late 2000's.[[/note]]
* ''Theatre/GhostbustersSpooktacular'' (Florida)
* ''Ride/GodzillaVsEvangelionTheReal4D'' (Japan)
* ''Ride/TheIncredibleHulkCoaster'' ('''Islands of Adventure''', '''Beijing''')[[note]]Rethemed to the ''Film/TransformersFilmSeries''-based ''Decepticoaster'' in Beijing, as Universal does not hold the Marvel theme park license there.[[/note]]
* ''Ride/{{JAWS}}'' (Florida, '''Japan''')
* ''Ride/JimmyNeutronsNicktoonBlast'' (Florida)
* ''Ride/JurassicParkRiverAdventure'' ('''Hollywood''', '''Islands of Adventure''', '''Japan''', '''Singapore''')
* ''Ride/JurassicWorldAdventure'' ('''Beijing''')
* ''Ride/{{Kongfrontation}}'' (Florida)
* ''Ride/KungFuPandaAdventure'' ('''Hollywood''')
* ''Ride/MadagascarACrateAdventure'' (Singapore)
* ''Ride/MenInBlackAlienAttack'' ('''Florida''')
* ''Ride/PopeyeAndBlutosBilgeRatBarges'' ('''Islands of Adventure''')
* ''Theatre/PoseidonsFury'' (Islands of Adventure)
* ''Ride/RaceThroughNewYorkStarringJimmyFallon'' ('''Florida''')
* ''Ride/RevengeOfTheMummy'' ('''Hollywood''', '''Florida''', '''Singapore''')
* ''Ride/TheSecretLifeOfPetsOffTheLeash'' ('''Hollywood''')
* ''WesternAnimation/ShrekFourD'' (Hollywood, Florida, '''Japan''', '''Singapore''')
* ''Ride/TheSimpsonsRide'' ('''Hollywood''', '''Florida''')
* ''Ride/SkullIslandReignOfKong'' ('''Islands of Adventure''')
* ''Ride/SpaceFantasyTheRide'' ('''Japan''')
* ''Theatre/SpecialEffectsShow'' (Hollywood)
* ''Ride/StormForceAccelatron'' ('''Islands of Adventure''')
* ''{{Ride/Studio Tour}}'' ('''Hollywood''')
* ''Ride/SuperNintendoWorld'' ('''Hollywood''', '''Epic Universe''', '''Japan''')
* ''Ride/Terminator23DBattleAcrossTime'' (Hollywood, Florida, Japan)
* ''Ride/TransformersTheRide'' ('''Hollywood''', '''Florida''', '''Singapore''', '''Beijing''')
* ''Ride/TwisterRideItOut'' (Florida)
* ''Theatre/UniversalsHorrorMakeUpShow'' ('''Florida''')
* ''Ride/VelociCoaster'' ('''Islands of Adventure''')
* ''Theatre/WaterworldALiveSeaWarSpectacular'' ('''Hollywood''', '''Japan''', '''Singapore''', '''Beijing''')
* ''Ride/TheWizardingWorldOfHarryPotter'' ('''Hollywood''', '''Florida''', '''Islands of Aventure''', '''Japan''', '''Beijing''')
** ''Ride/HagridsMagicalCreaturesMotorbikeAdventure'' ('''Islands of Adventure''')
** ''Ride/HarryPotterAndTheEscapeFromGringotts'' ('''Florida''')
** ''Ride/HarryPotterAndTheForbiddenJourney'' ('''Hollywood''', '''Islands of Aventure''', '''Japan''', '''Beijing''')
[[/index]]
[[/folder]]
----
!! Universal Studios provides examples of the following tropes:

* AcronymConfusion: Referring to Universal Studios Florida as "USF" around Floridians will often result in a lot of confusion, as the University of South Florida in Tampa also uses "USF" as an abbreviation.
* AdaptationExpansion: A few attractions qualify as this to their source material, though most of them appear to be set in an AlternateContinuity.
* AdventureTowns: Islands of Adventure is themed around traveling to several different islands, each completely different from one another.
* AdventurerOutfit: Port of Entry used to have a Woody Woodpecker meet and greet where he could be found wearing explorer gear.
* AdvertisedExtra:
** ''WesternAnimation/{{SpongeBob SquarePants}}'' used to be featured in some of Universal Orlando's billboards, even though the presence of the show is limited to just a store and a parade float.
** Universal Orlando has a whole line of buses themed around ''WesternAnimation/TheSecretLifeOfPets'', even though, just like [=SpongeBob=], the movie is only present in the resort via a parade float and merchandise.
** Among the emphasized characters on 2019 merchandise for Universal Orlando is Po from ''Franchise/KungFuPanda'', despite his presence there being limited to a meet-and-greet and a brief appearance in the ''Universal's Cinematic Celebration'' show. This is likely due to the fact that the merchandise is shared with Universal Studios Hollywood, where ''Kung Fu Panda'' has its own [[Ride/KungFuPandaAdventure dedicated attraction]].
** A similar situation has happened with the ''WesternAnimation/{{Trolls}}'' franchise. Poppy and Branch have appeared in a handful of advertisements, merchandise is abundant, and they were even going to be the focus of the Spring 2020 ''RUN Universal'' marathon. However, their only real presence in the parks is a meet-and-greet, and a segment in the ''Universal's Cinematic Spectacular'' show. It appears based on promotional art that ''Trolls'' will finally get a dedicated land at the Frisco park.
* AffectionateParody: Being their main rival, numerous attractions and aspects of the parks in general poke fun at the Ride/DisneyThemeParks.
* AllThereInTheManual:
** Even more than at Disney parks, breezing through the queues for most of the continuously-loading big-league rides (as opposed to film-based attractions, like the 3D movies and ''Ride/TheSimpsonsRide'', where preshows are mandatory) means missing a lot of information that is ''required'' to understand them, as well as a lot of jokes and even boarding/safety instructions.
** Volcano Bay has a fully laid out {{Backstory}}, which can be read on the [[https://blog.universalorlando.com/inside-uor/story-behind-universals-volcano-bay/ Universal Orlando blog]].
** Almost literally for the ''Toothsome Chocolate Emporium'' restaurant, as you can find the entire backstory for the establishment on the first page of the menu.
* AlternateCompanyEquivalent:
** At Islands of Adventure, Seuss Landing and to a lesser extent Toon Lagoon for the Ride/DisneyThemeParks' Toontown areas.
** Islands of Adventure was meant to be this for Disney World's Magic Kingdom, as was [=CityWalk=] for Downtown Disney (now Disney Springs). However, Islands of Adventure in particular is now somewhat closer to Disney's Animal Kingdom, what with the area themed around prehistoric animals, a thrill ride with a giant ape at its center, an entry village not themed to anything in particular, a layout that involves having to cross bridges to reach different lands, a train that actually takes its riders to another location, and a highly-themed area based around fantastical creatures.
** [=CityWalk=] Orlando had Music/BlueManGroup (in part of the former Nickelodeon Studios complex; the other parts are now taken up by Fox Sports Florida and Sun Sports), Universal's answer to Walt Disney World's Disney Springs complex hosting Creator/CirqueDuSoleil. However, in TheNewTens Blue Man Group came under the ''ownership'' of Cirque du Soleil, so it no longer qualifies as this.
* AndTheAdventureContinues: Just before exiting Islands of Adventure, guests pass under a stonework bridge with carved letters reading "The Adventure Lives On" (as opposed to "The Adventure Begins" on the other side, which is what people ''entering'' the park see).
* ArtDeco: Several parts of the "studio" parks carry this kind of style, most notably on the big archway that stands at the entrances to them.
* TheArtifact: Universal tends to hold on to outdated attractions longer than Disney. Some examples:
** There is a large amphitheater in Toon Lagoon (Islands of Adventure) that has consistently failed at maintaining any kind of show in it. After ''Pandemonium Cartoon Circus'' ran for a few years, it was followed by a Mat Hoffman stunt show, then served as the filming location for NBC's iVillage. After a few years of emptiness, Mat Hoffman's Aggro Circus began in March 2010... only to be made into a seasonal show, performing during spring break and the summer. It was then cancelled altogether, leaving the empty amphitheater shut year-round.
** The entirety of Woody Woodpecker's [=KidZone=], until the announcement of its closure in January 2023. While the attractions still drew decent crowds, most of the characters the attractions were based on became unrecognizable to the target audience over the course of 20 years. ''Ride/ETAdventure'' is the lone exception, due to its ties to the park's history and the fact that ''[[Film/ETTheExtraTerrestrial E.T.]]'' is a certified classic family film on a par with ''Film/TheWizardOfOz''. Beyond that, ''WesternAnimation/AnAmericanTail'' has become more obscure over the years, the ''Franchise/CuriousGeorge'' franchise never exactly became a huge hit for Universal, and WesternAnimation/WoodyWoodpecker only lives as the park mascot these days. Up until its closure, very little of it was removed, with the only major additions to the area since the '90s being a store themed to ''WesternAnimation/SpongeBobSquarePants'' (replacing the former store themed to the animations of Creator/WalterLantz) and a temporary Creator/DreamworksAnimation meet and greet area replacing ''Theatre/ADayInTheParkWithBarney'' (the latter of which lasted until ''2020'').
** ''Ride/ETAdventure'' and ''Theatre/UniversalsHorrorMakeUpShow'' are the last two attractions at Universal Studios Florida that were there when the park originally opened in 1990. It's been rumored that the only reason why ''E.T.'' hasn't been replaced is due to the personal intervention of Creator/StevenSpielberg, who was reportedly furious when the ride was removed from the Hollywood and Japan parks and threatened to end his working relationship with Universal Parks & Resorts if the Orlando ''E.T.'' ride were ever to be closed. Even when the [=KidZone=] was shut down, ''E.T. Adventure'' remained, and it is still given a fair amount of attention in maintenance and merchandising.
** This is partly why ''Ride/TheFuntasticWorldOfHannaBarbera'' was replaced by ''Ride/JimmyNeutronsNicktoonBlast'', and why the latter was also replaced in favor of ''Ride/DespicableMeMinionMayhem''. When ''Hanna-Barbera'' closed in 2002, the licenses featured weren't very popular with kids anymore (with the lone exception of ''Franchise/ScoobyDoo''), and so they were replaced with popular Nickelodeon animated series from the early 2000s. When ''Jimmy Neutron'' closed in 2011, the only shows represented in the ride that were still airing were the [[LongRunner long-running]] ''WesternAnimation/SpongeBobSquarePants'' and ''WesternAnimation/TheFairlyOddParents'', and so they were replaced with a popular series of animated films from the early 2010s. (It helps that Universal actually owns the rights to ''Despicable Me'', so they don't have to pay licensing fees to operate the ride.)
** Marvel Super Hero Island at Islands of Adventure, as explained in [[http://themeparkuniversity.com/editorial/will-disney-world-add-marvel-attractions/ this article]]. Even after Disney bought Creator/MarvelComics and its [[Creator/MarvelStudios associated film studio]], Universal's contract with Marvel [[GrandfatherClause gave them the exclusive rights in perpetuity]] to use the Marvel characters in parks east of the Mississippi (i.e. in Orlando), as long as they used them in good faith and didn't misrepresent them. This means that Universal will likely never add any new attractions to the area, as this would give free promotion to one of Universal's competitors as a film studio, but they'll never close any of them down either, lest they risk the rights reverting to their proper owner, who happen to also be their direct theme park rival. A side effect is that the area is themed after the comics as they existed in the late '90s, rather than the Franchise/MarvelCinematicUniverse, which has come to define Marvel in popular culture far more than the comics -- though the 2016 refurbishment of ''Ride/TheIncredibleHulkCoaster'' does take aesthetic inspiration from the live-action films.[[note]]Disney has found legal loopholes to add Marvel material in Walt Disney World; they can't use Spider-Man, the Hulk, the Avengers, the X-Men, or the Fantastic Four, but they can freely use the Guardians of the Galaxy and Doctor Strange, both of whom were not implicated in Universal's contract, as long as they don't brand them with "Marvel's" in the title.[[/note]]
** The original Hard Rock Café that was built next to ''Ride/ETAdventure'' was closed when a newer version of the restaurant opened with the [=CityWalk=] area in 1999; however, the old structure itself continued to sit untouched and abandoned for well over ''ten years'', and was in clear sight of anyone walking through the [=KidZone=] area. It finally came down at the end of 2011, to make way for extra backstage facilities.
** ''Ride/MenInBlackAlienAttack'' is the last remaining part of the World Expo area at the park. It was initially designed specially to fit in with the area and complement ''Ride/BackToTheFutureTheRide'' by having it be themed as a World's Fair pavilion that secretly acted as a base for the MIB, but this all fell apart when BTTF was replaced by ''Ride/TheSimpsonsRide'', with the surrounding Expo theming eventually being converted into a Springfield area. Because of this, ''Alien Attack'' is now thematically-isolated.
** ''The Simpsons Ride'' itself is an artifact now due to Disney acquiring Fox and its intellectual properties in 2019; similar to the Marvel characters above, Universal is now giving free promotion to a property owned by one of their biggest rivals. Universal's contract with Fox is expected to last until 2028.
** ''Series/FearFactor Live'' in the Florida park remained for over a decade after the original series it was based on concluded. In California, it was replaced with ''Film/CreatureFromTheBlackLagoon: The Musical'' in 2009, which was swiftly cancelled and replaced with a Special Effects Show the very next year. Florida's version closed in March 2020 due to COVID-19; in October 2021, Universal confirmed that it wouldn't reopen.
** The entirety of the Lost Continent, [[RuinsForRuinsSake almost]] [[{{Pun}} literally]]. With the re-theming of ''Dueling Dragons'' to fit with Hogsmeade (and its eventual closure to be replaced entirely by ''Ride/HagridsMagicalCreaturesMotorbikeAdventure''), and the closure of ''Sinbad'' in late 2018, it was left the only area in the park with a single attraction and no licensed attractions. Poseidon's Fury was "temporarily" closed due to COVID-19 in 2020, and reopened in March of 2022 after an extensive refurbishment. This was short-lived, however, as the show would meet its demise in May of 2023.
** Toon Lagoon has become regarded as increasingly outdated, as it is based on cartoons that have since either long ended or have fallen out of relevance with modern audiences, such as ''WesternAnimation/TheRockyAndBullwinkleShow'', ''ComicStrip/{{Pogo}}'', ''ComicStrip/{{Heathcliff}}'', ''ComicStrip/{{Blondie|1930}}'', and ''ComicStrip/FlashGordon'', etcetera, many of which are likely to be more familiar to people far older than the park's target demographic. The only cartoon represented in the land that remains relevant today is that of ''ComicStrip/{{Popeye}}'', who is still active and well known, but even he is no longer as popular as he once was. Despite this, the land still stands today.
* ArtisticLicensePaleontology: The ''Pteranodon''-themed coaster that Universal Studios Japan added to its Jurassic Park area in 2016 is called ''The Flying Dinosaur'', which is a fallacious title, as pterosaurs were ''not'' dinosaurs; they were flying reptiles.
* AscendedExtra: Several characters in the parks originally made their debut as walkaround characters, but later received their own attractions due to their popularity. Examples include ''Franchise/{{Shrek}}'', ''Film/{{Beetlejuice}}'', Franchise/{{Nicktoons}}, and ''ComicStrip/{{Popeye}}''.
* CanonForeigner:
** Universal Studios Japan has Moppy, a ''Franchise/SesameStreet'' {{Muppet}} character created exclusively for the park. [[http://www.toughpigs.com/my-week-in-japan-4/ Read more about him on Muppet fansite ToughPigs.com]] (who theorize he may be Universal's answer to Duffy the Disney Bear, a character created for Tokyo [=DisneySea=] who is massively popular over there).
** Evac, the [[Franchise/{{Transformers}} Autobot]] who serves as the protagonist of ''Ride/TransformersTheRide'', is completely original to the parks. He does share his name with an established character from ''Anime/TransformersCybertron'', however.
** ''Ride/Terminator23DBattleAcrossTime'' features the T-1000000, a Franchise/{{Terminator}} resembling a giant mechanical spider that never appears in any of the films.
** ''Theatre/ADayInTheParkWithBarney'' featured Mr. Peek-A-Boo, a live character created exclusively for the attraction. However, Mr. Peek-A-Boo did manage to appear in a few Barney books not long after the attraction's opening. Come the late '90s, Barney's dialogue, "I'm so glad Mr. Peek-A-Boo made sure you all got here!", had the name shortened to just "[[GenderBlenderName Peek-A-Boo]]," allowing for actresses to portray the character as well.
* CanonImmigrant: ''Franchise/HelloKitty'' started off as a brand that was exclusive to Universal Studios Japan since the park opened in 2001, but come the mid-2010s, the franchise managed to make its way into ''all'' the Universal parks, even getting its own dedicated store in Orlando and Hollywood.
* ChristmasEpisode: In addition to the various Christmas events at the Orlando parks, ''Theatre/ADayInTheParkWithBarney''' and ''Film/TheBluesBrothers Show'' get seasonal revamps featuring various holiday songs.
* ChristmasSpecial: ''Grinchmas'', their sort-of Christmas counterpart to ''Theatre/HalloweenHorrorNights''. They also have ''Universal's Holiday Parade featuring Macy's'', which features a few balloons and floats ported from [[UsefulNotes/MacysThanksgivingDayParade the New York Macy's Parade]], which happens a few days before the Holiday Parade starts up in early December (and which just so happens to be organized partly by Creator/{{NBC}}, Universal's sister company).
* ContentWarnings: Up until sometime in the '2010s, Universal Studios Florida used to give "PG-13" ratings to attractions they considered to be too intense or inappropriate for children. Attractions given this rating included ''Ride/Terminator23DBattleAcrossTime'', ''Ride/TwisterRideItOut'', ''Theatre/UniversalsHorrorMakeUpShow'', ''Theatre/BeetlejuicesGraveyardRevue'', and ''Alfred Hitchcock: The Art of Making Movies''.
* CreatorCameo: Seuss Landing has an animated caricature of Dr. Seuss that can be seen on top of one of the windows for the Mulberry Street store.
* DaywalkingVampire: The walkaround Dracula character at Universal Studios Hollywood has no problem with being out in the sunlight.
* DemographicDissonantCrossover: Islands Of Adventure is built this way. Being an amalgamation of lands based on the child-friendly worlds of Creator/DrSeuss and old newspaper comics, Greek myths and classical fables, the violent but teen-appealing worlds of Creator/MarvelComics [[Ride/TheWizardingWorldOfHarryPotter and]] ''Franchise/HarryPotter'', and the gory and terrifying worlds of ''Franchise/JurassicPark'' and ''Franchise/KingKong'', it's a bit hard to get a handle of who the park is exactly for. [[Administrivia/TropesAreTools This doesn't seem to have stopped it from becoming one of Universal's most popular parks, though.]]
* DemotedToExtra: Several characters featured in the parks that once starred or had a supporting role in an attraction would later have their presence limited to a meet and greet and/or in-park merchandise after said attraction was closed. Some of these characters include ''Franchise/{{Ghostbusters}}'', ''Film/{{Beetlejuice}}'', ''Franchise/ScoobyDoo'', ''Series/ILoveLucy'', ''Franchise/{{Shrek}}'', and ''WesternAnimation/SpongeBobSquarePants'' (which at least has its own store).
* DevelopersForesight: So what happens when you actually "[[Film/AnimalHouse ask for Babs]]"? While Babs herself would not show up, apparently, [[https://legendsrevealed.com/entertainment/2013/02/19/did-universal-studios-used-to-offer-an-incentive-based-on-a-joke-from-animal-house/ Universal did used to offer an incentive]] to those who bothered to actually ask for her early on (what that incentive is though is not clear and would allegedly range from a free shirt to discounted tickets). However, after a couple of years, Universal would eventually stop offering any incentives to those who asked the phrase beginning in 1989, allegedly due to employees getting fed up with the phrase.
* EarlyInstallmentWeirdness:
** The Studio Tour was quite different in the first few decades from what it is now. Originally, it was more akin to a static show than an actual attraction, where you can watch films as they were being made from bleachers. The original version of the tour was closed in 1930 (due to the advent of sound) and it wouldn't be until 1964 that the more famous tram incarnation of the Studio Tour would open.
** Because Universal City was close to farms in its early years, you could buy fresh produce in the studio early on.
** For the first few years, the Studio Tour was the only key attraction at Universal Studios Hollywood, with other attractions being smaller shows and exhibits than full attractions. It wouldn't be until its later years that it would introduce more proper attractions, such as ''Ride/TheWizardingWorldOfHarryPotter'' to the park.
** During Universal Studios Japan's first 10 years of operation, the park went out of its way to mimic Tokyo Disneyland by including several fairy tale-based attractions. This included a ''Literature/PeterPan'' nighttime show, a nighttime parade highlighting fairy tales like ''Literature/AlicesAdventuresInWonderland'', and a whole area dedicated to ''Literature/TheWonderfulWizardOfOz''. In the '2010s, the park began to find its own identity and has since removed all traces of fairy tales.
* EasingIntoTheAdventure: Port of Entry at Islands of Adventure. Guests enter through the calm and peaceful town that contains no attractions before finding themselves in the wackiness of places like Seuss Landing and Toon Lagoon, the thrills of Marvel Super Hero Island and Franchise/JurassicPark, and the wonders of Ride/TheWizardingWorldOfHarryPotter and the Lost Continent.
* EasterEgg:
** Florida's New York area has a hidden alleyway that you can walk through, providing some nice intimate theming. At Universal Studios Japan, the alleyway was used as a Franchise/SpiderMan-themed photo-op.
** For a long time, The Garden of Allah area at USF had a secret shortcut to Woody Woodpecker's [=KidZone=], but this pathway was later blocked off and made into a preview center for [=NBC=].
** Port of Entry at Islands of Adventure has many.
*** One of the windows on the buildings advertises a service called "Codiga Adventures", a nod to David Codiga, who was the former Executive Vice President of Universal Creative.
*** Some fun little details in the area include a "firehouse" with a message that it's being relocated closer to the lagoon, and a jailhouse that someone appears to have escaped from, inscribing "See ya!" on it.
*** References to the park's islands can be seen throughout the area, including various props in the Confisco Grille and messages on the buildings. However, these haven't been updated since the park's opening, meaning there are no references to ''Harry Potter'' and ''King Kong'', and dated elements referring to the Merlinwood section that ''Potter'' annexed.
*** The Backwater Bar has an ad for Seagram's on its facade. Seagram's actually owned Universal for a time in the late '90s.
** You can find actual working postal services in the Florida parks: there are postboxes near the entrance gates at both parks, and the Owl Post is present at Hogsmeade in Islands of Adventure.
** Marvel Super Hero Island has speakers with buttons on them near ''Ride/DoctorDoomsFearfall'' and the Captain America Diner. Push the button a few times, and you'll hear several messages from various Marvel characters. There also used to be one near ''Ride/TheIncredibleHulkCoaster'', but it was taken out following the 2016 refurbishment.
** Also in Marvel, there's a pay phone in front of ''Ride/TheAmazingAdventuresOfSpiderMan''. If you pick it up and listen, you'll be put on hold for a hotline company dealing in superhero incidents.
** Hidden in Seuss Landing is the egg from ''Literature/HortonHatchesTheEgg''. The egg is even positioned in a way that allows guests to sit on it.
* EveryoneIsChristianAtChristmas: Universal Studios Japan has its own Christmas event during the holiday season, but unlike other Christmas events in Japan, [[UsefulNotes/ChristmasInJapan where Christmas is usually celebrated agnostically]], USJ has a nighttime Christmas show called ''The Gift of Angels III: The Voice of an Angel'' that '''heavily''' references Christianity full-on, something that not even the Christmas events at the Universal and Disney parks in the U.S. do.
* ExcusePlot: The rides and attractions typically have a story to go along with them. The stories don't ever make a whole lot of sense, and they rarely ever fit into the continuity of their affiliated franchises (especially when sequels come out), but they do help tie into the films they're based on without getting in the way of the RuleOfFun.
* GameShowAppearance:
** Quite a few game shows taped at the Florida park, most of which were Nickelodeon game shows taped at their complex; others included ''[[Series/TalesFromTheCrypt Secrets of the Cryptkeeper's Haunted House]]'', the ''USA Gonzo Games'' (for the Universal-owned Creator/USANetwork; this was [[Series/RussianRoulette Mark L. Walberg]]'s first hosting gig), the 2002 PAX revival of ''Series/BeatTheClock'' and Steve Harvey's first season of ''Series/FamilyFeud''. The Hollywood studios, meanwhile, had the final Lifetime-era season of ''Series/ShopTilYouDrop'' (Walberg announced that one) and the Michael Burger run of ''Series/FamilyChallenge'' taped there.
** Many, if not all episodes of the 2019 season of ''Deal Or No Deal'' were filmed at Universal Studios Florida.
** The ''Jurassic Park Discovery Center'' has an interactive game called ''You Bet Jurassic!'', which features a lot of parodies of typical game show tropes.
* GenderInclusiveWriting: When the ride staff/actors are communicating with pre-recorded characters on screens, the on-screen characters use gender-neutral names for flexibility in staffing.
* GoneHorriblyWrong: A ''very'' common plot element of the parks' attractions involve guests going on what's supposed to be a completely-normal experience until "something goes wrong".
* GrandfatherClause: The main reason why the Marvel area of Islands of Adventure is still standing even after Disney's acquisition of Marvel, and why Ride/TheSimpsonsRide is still running after Disney's acquisition of Fox. Universal's contract with Marvel states that they can keep the Marvel license in perpetuity as long as the characters are represented in good faith (meaning Universal has good reason to keep the area well-maintained) in parks east of the Mississippi river, which Islands of Adventure is. Universal's contract with Fox, meanwhile, is set to last for at least 20 years, regardless of Disney's buyout.
* HalloweenSpecial: As mentioned before, each of the locations around the world has Theatre/HalloweenHorrorNights, a nighttime event where the parks become host to a series of haunted houses, scarezones, and special shows.
* HauntedHouse: As a way of promoting the ''Film/{{Casper}}'' movie in 1995, the Universal parks in Florida and Hollywood featured a [[https://youtu.be/goxmo-qc9ug?t=38 temporary walk-through attraction]] that had guests traveling through replicas of the film's sets and having multiple run-ins with Casper and the Ghostly Trio. More famously, Theatre/HalloweenHorrorNights features haunted houses themed around different properties and storylines that become more elaborate each year.
* HubLevel: [=CityWalk=] at Universal Orlando features walkways that connects both of the theme parks and most of the surrounding hotels together.
* IntercontinuityCrossover:
** The ''Beetlejuice's Graveyard Revue'' show had the title character encountering the Universal Monsters and making them into his own rock band.
** During the '90s, there was a show at Universal Studios Florida called ''[=StreetBusters=]'', which featured Franchise/{{Ghostbusters}} facing off against Film/{{Beetlejuice}}. In the show, Betelgeuse at first gained the upper hand and possessed the Ghostbusters into singing various pop songs, until they eventually managed to break free of his control and captured him soon after.
** Some former 'toon crossovers include ''Ride/TheFuntasticWorldOfHannaBarbera'' and ''Ride/JimmyNeutronsNicktoonBlast''. Toon Lagoon at Islands of Adventure is still around, crossing over Creator/KingFeaturesSyndicate characters with Creator/JayWard animations.
** 2019's Universal Cool Japan event featured an attraction that depicts the characters of ''Anime/NeonGenesisEvangelion'' facing off against Franchise/{{Godzilla}} (which isn't as random as it may seem, since they're both part of the {{thematic|Series}} ''Franchise/ShinJapanHeroesUniverse'').
** The walk-around characters at the parks [[https://www.youtube.com/watch?v=QGK-aCGxX7w will interact with each other]] every now and then.
** The ''Franchise/{{Transformers}} Metrobase'' in Beijing, being an expanded version of ''Ride/TransformersTheRide'', is predominantly based on the ''Film/TransformersFilmSeries''. However, it does feature a few elements from other ''Transformers'' continuities. These include Windblade as a walk-around character and a {{Defictionalization}} of Swerve's Bar from ''ComicBook/TheTransformersMoreThanMeetsTheEye'', both of which are from Creator/IDWPublishing's [[ComicBook/HasbroComicUniverse G1 continuity]].
* MaltShop: Every single Universal Studios park has the Mel's Drive-In restaurant from ''Film/AmericanGraffiti'', which captures the '50s diner aesthetic down to a T.
* {{Mascot}}: The parks' mascot is ''technically'' WesternAnimation/WoodyWoodpecker, as hard as he is to find these days. Fievel and E.T. were the unofficial mascots of the early '90s, and the Minions have currently taken up that mantle.
* MixAndMatchCritters: One of the exhibits in the ''Jurassic Park Discovery Center'' allows guests to see what would be the result of their DNA being mixed with that of a dinosaur; the result basically being a dinosaur with the guest's face superimposed on it.
* MoodDissonance: This occurred unintentionally when ''A Day In The Park With Barney'' was opened, as to make a room for the show, the Bates Motel section of the ''Film/PsychoIVTheBeginning'' set was demolished, whereas the Bates Mansion was left standing. As a result, families heading towards the show were treated to the sight of the old house eerily sitting off in the distance. This was later fixed a couple of years later when the Bates Mansion too came down to make way for the ''Curious George Goes to Town'' playground.
* MouseWorld: ''WesternAnimation/AnAmericanTail''[='=]s use of this trope is the basis for a playground at Universal Studios Florida -- the park visitors are the "mice" sliding down a "sewer pipe" (waterslide), scampering under a giant ten-gallon hat, etc.
* TheMusical:
** Universal Studios Hollywood once had ''Spider-Man Rocks!'', which was essentially a musical version of the [[Film/SpiderMan1 2002 film]]. Due to terrible reviews, the show only lasted for about two years.
** Later on, the Hollywood park added the ''Creature from the Black Lagoon: The Musical'', which received even ''worse'' reviews, so horrendous that the show was pulled in less than a year and replaced with the ''Special Effects Stage''.
* MythologyGag: Whenever a former attraction is replaced, there tend to be hidden references to the original ride hidden in the new one. Among the examples:
** One of the first was a golden idol of Film/KingKong or Film/ETTheExtraTerrestrial (depending on the park) hidden in ''Ride/RevengeOfTheMummy''.
** Diagon Alley throws out references to ''Film/{{Jaws}}'', including the shrunken head barbershop singing "Show Me The Way to Go Home".
** ''Ride/RaceThroughNewYorkStarringJimmyFallon'' features hidden references to [[Franchise/{{Ghostbusters}} ghostbusting]] and [[Film/{{Twister}} twisters]].
** ''Ride/TheSimpsonsRide'''s queue video includes a skit of [[Franchise/BackToTheFuture Doc Brown]] selling the Institute of Future Technology to Krusty, who offers to make Doc a ticket-taker if he changes his haircut.
** A pair of water slides at Volcano Bay are named "Maku Puihi". In Maori, "mākū" means wet, and "puihi" means wild, making these slides a tribute to Universal's former water park, "Wet 'n Wild".
** Additionally, the cocktails sold at the Endless Summer resort hotels (located at the former site of Wet 'n Wild) are named after attractions at the old park.
** In "The Bourne Stuntacular," based off of the Jason Bourne film series, the titular character walks past "Connor's Cafe." This is a reference to Sarah and John Connor, characters from the ''Franchise/{{Terminator}}'' franchise and ''Ride/Terminator23DBattleAcrossTime'', which the Stuntacular replaced.
* NonHumanSidekick: In the ''Toothsome Chocolate Emporium'' restaurant, Professor Doctor Penelope has a robotic sidekick, named Robot Jacques.
* OddlyNamedSequel2ElectricBoogaloo: Universal Studios Japan has a nighttime Christmas show that's titled, ''The Gift of Angels III: The Voice of an Angel''.
* OurFounder:
** The New York area at the Universal parks in Florida and Japan has a [[http://static.panoramio.com/photos/large/77737597.jpg statue]] and [[http://janetong.com/image_gallery/data/p1490306best.jpg plaque]] of [[https://en.wikipedia.org/wiki/Lew_Wasserman Lew R. Wasserman]], a Hollywood executive that made a tremendous impact on MCA-Universal, doing things such as putting the marketing for ''Film/{{Jaws}}'' into full-force, which helped make the movie a massive success and in turn began the blockbuster genre. Among many other things, he also served as a producer for films like ''Film/ETTheExtraTerrestrial'', ''Franchise/BackToTheFuture'', and ''Film/JurassicPark''.
** {{Parodied}} in the [[WesternAnimation/TheSimpsons Simpsons]] area of the park, with a statue of Jebediah Springfield, the supposed founder of the Springfield where the series takes place.
* PaletteSwap: Several of the rides at the Universal parks feature identical track layouts and ride vehicle systems, differing only in the theming and decoration. ''Ride/TransformersTheRide'' is one to ''Ride/TheAmazingAdventuresOfSpiderMan'', and was expressly made so that Hollywood could have a counterpart to the ride without infringing on Disney's purchase of Marvel; similarly, the [=DeceptiCoaster=] is one to the * ''Ride/TheIncredibleHulkCoaster'' but for Beijing instead. ''Ride/FastAndFuriousSupercharged'' is one to ''Ride/SkullIslandReignOfKong'', which are both based on the Studio Tour trams from the Hollywood park.
* PhonyPsychic: The "psychic fountain" next to ''Poseidon's Fury'' was this, completely intentionally and PlayedForLaughs, of course.
* {{Portmantitle}}:
** Universal's usage of this can either be either genius or outright lazy, depending on how you look at it. Examples include Ride/{{Kongfrontation}}, Ride/TheFuntasticWorldOfHannaBarbera, Theatre/{{Grinchmas}}, [[Franchise/JurassicPark VelociCoaster]], and [[Franchise/{{Transformers}} DeceptiCoaster]]
** The [=CityWalk=] entertainment district that's connected to each of the locations, except for Singapore.
* ProductPlacement: Being theme parks dedicated to Creator/{{Universal}}, it naturally makes sense that they would contain promotions for some of the company's latest films and [=TV=] shows. The promotions over the years have varied from something as simple as a billboard to something more elaborate, such as exclusive merchandise and even temporary attractions.
* PublicDomainCharacter:
** The Lost Continent is notable as the only area of Islands of Adventure to be based around these, drawing from Myth/ClassicalMythology (''Theatre/PoseidonsFury'') and the Literature/ArabianNights (''Theatre/TheEighthVoyageOfSindbad''). Originally, a key section of this land was "Myth/{{Merlin}}wood", inspired by Myth/ArthurianLegend, but this was subsequently incorporated into ''Ride/TheWizardingWorldOfHarryPotter'' and its two roller coasters were rethemed (''Dueling Dragons'' to ''Dragon Challenge'' and ''The Flying Unicorn'' to ''Flight of the Hippogriff'').
** Universal Studios Japan used to feature a few attractions based around public domain fairy tales, but these were taken out in the 2010s.
** Among the walk-around characters that appear in the parks is Creator/MarilynMonroe, whose likeness is in the public domain.
* TheRealHeroes: The ''Film/{{Backdraft}}'' attraction that's at Japan and formerly at Hollywood dedicates a large amount of its pre-shows to discussing the horrors of what real-life firemen have to go through and why they deserve our respect.
* RecycledSoundtrack: The music loop for the entrance to all the Universal Studios parks consists entirely of various movie soundtracks. Florida's for instance uses music from movies like ''Film/BackToTheFuture1'', ''Film/LiarLiar'', ''Film/{{Beetlejuice}}'', ''Film/Apollo13'', ''Film/{{Casper}}'', and more obscure picks like ''Film/TheMusketeer''.
* RibcageRidge: The ''Camp Jurassic'' playground at Islands of Adventure features a ''Tyrannosaurus'' skeleton among the other scenery.
* TheRival: To the Ride/DisneyThemeParks.
* RogerRabbitEffect: At Universal Studios Japan, a show called ''Animation Celebration'' featured Woody Woodpecker literally leaping off the pages and interacting with a live actor on stage, via technology that served as an early prototype for the "Musion" effect that would go on to be used in attractions like ''Ride/{{Disaster}}'' and ''Ride/HarryPotterAndTheForbiddenJourney''. In 2018, the show was replaced with ''Playing with Curious George'', which revolves around the exact same concept, just with Curious George instead of Woody Woodpecker.
* SceneryPorn: A key element of Islands of Adventure, from the general lush landscaping to tons of small visual details in shops, restaurants, and ride queues. Even the streetscapes in the Studios parks are lovely and intimately-themed.
* ScrewballSquirrel: Earl the Squirrel, Universal Orlando's Christmas mascot that hides in the park's giant tree and runs a tacky Christmas tree lot that serves as the holiday store theme.
* ShortRunners: ''Creature from the Black Lagoon: The Musical'' at Hollywood's park lasted less than a year due to terrible reviews.
* ShoutOut: In a very stealthy-kind of Shout-Out, many of the buildings in the New York area at Florida and Japan are made up of loose-recreations of facades from many famous films. Examples include The Kit Kat Klub from ''Film/{{Cabaret}}'', Priscilla Hotel from ''Theatre/ThoroughlyModernMillie'', an alleyway from ''Film/TheSting'', Adrian's Pet Store from ''Film/{{Rocky}}'', Louie's Italian Restaurant from ''Film/TheGodfather'', the Empire Hotel from ''Film/{{Vertigo}}'', the firehouse from ''Film/Ghostbusters1984'', various facades from ''Film/TheSevenYearItch'' as well as ''Film/CitizenKane'', and even the orphanage from ''Film/Annie1982''
* {{Slogans}}:
** Universal Orlando Resort has gone through several, including, "Are you ready?", "A vacation from the ordinary", "Be extraordinary", "Vacation like you mean it", and "Vacation like this."
** Universal Studios Florida: "Ride the movies." and "Jump into the action!"
** Islands of Adventure: "Live the adventure."
** Universal Studios Hollywood: "The entertainment capital of L.A."
** Universal Studios Japan: "The Power of Hollywood"
* SpiritualAntithesis: As the world's two biggest rivals in the theme park business, Universal Studios and [[Ride/DisneyThemeParks Disney]] have long framed themselves as contrasting {{foil}}s of one another. Disney parks have traditionally drawn most of their inspiration from [[Franchise/DisneyAnimatedCanon Disney's animated films]], and they're famous for their commitment to building immersive experiences that encourage guests to lose themselves in elaborate fantasies, to the point that park staff- [[InsistentTerminology ahem, "cast members"]] regularly engage in {{kayfabe}}; as a whole, the Disney parks often celebrate the innocence of childhood, with "magic" being a [[ArcWords frequent buzzword]]. [[note]] As [[WebVideo/SomeJerkWithACamera Tony Goldmark]] once pointed out: the word "magic" is so heavily associated with Disney theme parks that Universal Studios even avoided using "the M-word" in advertisements for ''The Wizarding World of Harry Potter'', of all things. Instead, the first ad invited guests to "experience the '''wonder'''"; presumably, they worried that "experience the magic" would sound too much like a tagline for their rival Disney World.[[/note]] By contrast, Universal Studios parks have traditionally been a gleeful smorgasbord of pop culture (primarily American) from multiple companies and mediums, and they opt for the look and feel of a movie backlot, often celebrating the illusory nature of pop culture instead of trying to convince the audience to believe it; they're also much less shy about dipping into properties that don't necessarily target kids, with [[DarkerAndEdgier occasional moments of violence and horror]] to balance out the frivolity.\\
** Note that this has started to be [[DownplayedTrope downplayed]] in recent years, as the parks have gradually started learning from each other in certain areas. Case in point: Universal Studios now has ''Ride/TheWizardingWorldOfHarryPotter'' and ''Ride/SuperNintendoWorld'', which are the sort of painstakingly detailed immersive attractions that Disney is better known for; and with ''Ride/PandoraTheWorldOfAvatar'' and ''Ride/StarWarsGalaxysEdge'', Disney parks have shown a new willingness to embrace properties outside Disney's traditional oeuvre.[[note]] While there were ''Star Wars'' attractions at Disney parks before Disney bought the rights to the franchise (due to Creator/GeorgeLucas feeling that only Disney could do it justice), they were confined to a relatively small area of the park, and were never really treated as a primary draw until after Universal's success with ''Harry Potter'' prompted Disney to step up their game.[[/note]]
* StageMagician: The former ''WesternAnimation/{{Rugrats}} Magic Adventure'' show at Universal Studios Hollywood had Angelica in this role, as a CallBack to the "Angelica the Magnificent" episode from the series.
* SteamPunk: The [=CityWalk=] restaurant, ''Toothsome Chocolate Emporium'' is more-or-less a steampunk goldmine, being themed as a 19th century chocolate factory that carries a very Jules Verne-style to it.
* StuffBlowingUp: The ''Film/{{Backdraft}}'' attraction is a pyrotechnics display simulating a warehouse going up in flames.
* SugarBowl: Universal Studios Japan, keeping in line with the country's "cute culture", has a kids area called "Universal Wonderland", which consists of sections for ''Peanuts'', ''Hello Kitty'', and ''Sesame Street'', that are all super colorful and vibrant in ways that perhaps not even an acid fantasy could recreate.
* TheyCallMeMisterTibbs: Penelope, the main character of the ''Toothsome Chocolate Emporium'' restaurant, insists that she be referred to as "Professor Doctor Penelope".
* TitleTheAdaptation: ''Back to the Future: The Ride'', ''Transformers: The Ride'', ''Jurassic World: The Ri''-- you get the idea.
* TotallyRadical:
** The ''Hollywood Rip Ride Rockit'' roller coaster screams this, which is especially odd given its opening was in ''2009''.
** ''Totally Creator/{{Nickelodeon}}'', a show that used to be at Universal Studios Hollywood.
* VideoArcade:
** Universal Studios Florida has one next to ''Ride/RevengeOfTheMummy'', which features various modern games and claw grab machines.
** Islands of Adventure has ''Kingpin's Arcade'', which contains the same things as the above, but also features games that will give you tickets that you can trade in for prizes.
* WaterGunsAndBalloons: ''Camp Jurassic'' at Islands of Adventure has a water gun battle area, with one side being themed to a pack of ''Dilophosaurus'', and the other side being themed to Jurassic Park rangers.
* WolverinePublicity: Many attractions have been given the primary spotlight throughout the parks' history. In the '90s, it was ''Ride/{{Kongfrontation}}'', ''Ride/BackToTheFutureTheRide'', and ''Ride/ETAdventure''. In the 2000s, it was ''Ride/TheAmazingAdventuresOfSpiderMan'' and ''WesternAnimation/ShrekFourD''. And currently, it's the Wizarding World of ''Harry Potter'' and ''Ride/DespicableMeMinionMayhem''. ''Harry Potter'' is the parks' big draw for most guests, especially international tourists, and you can expect to see many people dressed up in Hogwarts robes and carrying magic wands.
* YouMustBeThisTallToRide: Inverted with ''Pteranodon Flyers'' at Islands of Adventure, as instead of it having a height requirement, it has a height ''limit''. Due to the ride's extremely low capacity, guests taller than 56" cannot go on the coaster unless they are accompanied by a child that's below the limit. Only during private events are childless adults allowed on the ride.
* YourPrincessIsInAnotherCastle: Several of the park's past and present attractions include endings that trick guests into thinking the ride is over, including ''Ride/RevengeOfTheMummy'', ''Ride/TheSimpsonsRide'', and ''Ride/JimmyNeutronsNicktoonBlast''.

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