The Comic Book Guy's store faces competition from a new store with better comics and a more personable proprietor (voiced by musician and comic actor Jack Black). Meanwhile, Marge starts a Curves-style gym for the average woman, and Homer becomes hooked to plastic surgery after worrying that Marge's success will lead her to trade up for someone younger and sexier.

!! Tropes:

* [[spoiler:AllJustADream]]
* CutawayGag: After Bart points out that Milo wears a porkpie hat, it cuts to Homer at his work station drooling "Mmm... porkpie."
* DepartmentOfRedundancyDepartment: A hotel sign reads "Welcome Lady Businessladies".
* HalfwayPlotSwitch: The Comic Book Guy plot is the main focus of the first act, but it's completely dropped with no resolution to make way for the Marge story.
* [[SelfMadeMan Self-Made Woman]]: Marge.
* SpoofAesop: Homer says using surgery to improve one's looks is a bad idea because medical science has yet to evolve to the point of fixing all kinks.