When the town becomes enamored with a Richard Branson-style millionaire who goes on crazy adventures and loves everyone, Mr. Burns realizes no one in Springfield likes, much less loves, him (save for Smithers, but Mr. Burns doesn't know or even care that his assistant has a crush on him) and enlists Homer's help in changing that -- which leads them to Scotland to find the Loch Ness Monster.
This was the last episode to be animated overseas by [[Creator/SunwooEntertainment Anivision]].
!!This episode provides examples of:
* BeYourself: The moral of the episode.
* BlatantLies: When the media is taking photos of the Loch Ness Monster, it preens in happiness. Burns, though, is the only one affected by the constant camera flashes as he warns everyone that they're enraging it (while it is still posing). He ends up destroying the whole set by accident.
* DerangedAnimation: When Mr. Burns's vision gets screwed up by the incessant flash photography, the crowd looks like blobs to him.
-->'''Homer''': Oh, Arthur Fortune. ''(sighs happily)'' You know what that fabulous man just did? He gave the Springfield Zoo two male pandas ''and'' got them to mate successfully.\\
'''Mr. Burns''': And a stunt like that impresses people?\\
'''Homer''': Oh, yeah. And I'm not easily impressed. Wow! A blue car!
* EvilCannotComprehendGood: Burns can't understand why Arthur Fortune is nice to everyone, calling him totally insane and saying he has no idea how to behave like a billionaire because he doesn't act down to anyone else like he (Burns) does.
* FanDisservice: Homer wears a kilt the [[GoingCommando traditional]] way...much to the displeasure of the bystanders.
* GrossUpCloseUp: When Lisa suggests Mr. Burns get his face out there, it briefly cuts to a close-up of Mr. Burns's unflattering mug. She tweaks her suggestion: "...on the radio!"
* HaveAGayOldTime: Mr. Burns' story of his first gay experience leads to AccidentalInnuendo because he doesn't understand that gay doesn't mean happy anymore (unless it's for literary/ironic purposes). For instance, he recalls his father taking him to a picnic when he was a child, saying "That was a gay old time. I ate my share of wieners that day!"
* HighPressureBlood: Mr. Burns throws coins out a window in an attempt to get people to like him; it backfires when one of the coins hits Lenny in the forehead, which gushes whenever the coin is removed.
-->'''Lenny''': ''(to a passing woman)'' Afternoon, miss. ''(removes coin like he's taking off a hat)''
* LetsGetDangerous: Mr. Burns towards the Monster of Loch Ness. He rolls up his sleeves and catches it off screen.
* MercyKill: PlayedForLaughs. Bart insists Homer to do so, that he doesn't need to participate the family shopping trip.
* NoCelebritiesWereHarmed: Jerry Rude is a clear parody of Howard Stern (and is voiced by former ''Series/SaturdayNightLive'' cast member Michael [=McKean=], who actually played Howard Stern in a couple of sketches).
** Arthur Fortune is inspired by Richard Branson. WordOfGod even said [[MetaCasting that Branson would have been a perfect guest star in the episode]].
* NoodleIncident: Mr. Burns capture of the Loch Ness Monster. It involved him somehow being swallowed and passed through the monster's body.
-->'''Mr. Burns:''' [[OffscreenMomentOfAwesome But, you know the rest.]]
* OffModel: Professor Frink's jacket is drawn a lot shorter than usual this episode.
* OldShame: In-universe, Creator/KevinCostner profusely apologies for ''Film/ThePostman'' on the DVDCommentary.
* OutOfCharacterMoment: Why ''would'' Burns care what other people think of him?
* SeriesContinuityError: In "I Love Lisa," Groundskeeper Willie says his "old man" (father) was hung for stealing a pig, but this episode shows that his father is still alive (unless his biological father was a twin or his father somehow survived getting hanged).
* SpoofAesop: Homer offers an unusual version of the BeYourself aesop.
-->'''Homer''': To be loved, you have to be nice to people. ''Every day''. But to be hated, you don't have to do squat!
* TheStoic: Willie and his family.
* StunGuns: Mr. Burns uses a cattle prod on numerous people at the mall, including Ned Flanders.
-->'''Burns''': ''(to a passed-out Ned)'' That's a good lad.
* ToiletHumour: Jerry Rude asks Mr. Burns how often he goes to the can. He also repeatedly adds fart noises while Burns is talking. When Burns passes out:
-->'''Jerry''': Don't worry, folks, he's not dead. I still hear some faint sounds of life. ''(more fart noises)''
* WrongGenreSavvy: Mr. Burns thinks all the camera flashes will send the monster into a rage, like in ''Film/KingKong'', but it turns out Nessie is actually quite camera-friendly.
* YourTelevisionHatesYou: As Mr. Burns is watching a newscast on Arthur Fortune:
-->'''Kent Brockman''': This new breed of fun-loving billionaire is a welcome change from the classic joyless miser, brooding in his cavernous mansion, grasping a glass of brandy with his thin, clawlike fingers and a superior smirk on his greedy, soulless face.