->''"Shall I spend three-and-sixpence to purchase the book,\\
Which we all can pick up on the bookstall and look?\\
Well, it may appear strange, but I think I shall not,\\
For the back of the cover will tell you the plot."''
->-- '''Creator/GKChesterton''', [[http://chesterton.wordpress.com/2007/02/21/commercial-candour/ "Commercial Candour"]]

->'''Tom Servo''': So they're all clones?\\
'''Crow T Robot''': No, that was ''Film/TheIsland'''s secret."
-->-- [[Series/MysteryScienceTheater3000 MST3K]] on the ''{{Film/Transformers}}'' Trailer [[http://ARNie00.deviantart.com/art/Transformers-MST3K-redux-3-46376881]]

->Sitting with a group of pals, my friend Andrew Muchoney and I exchanged dropped-jaws looks when a bit from what was obviously the end of the movie was shown. How naïve we were. Now 80% of trailers are like that.
-->--'''''Jabootu''''' [[http://www.jabootu.com/s4.htm on]] ''Film/SupermanIII''

->You almost donít need to spend $45 and a kidney (or however much a movie ticket is these days) to sip canned wine from a paper bag in a darkened theater while surrounded by a bunch of brats and their parents loudly talking at the screen. The trailer shows you the whole movie!
-->--'''''[[http://dlisted.com/2014/11/19/well-at-least-the-cinderella-trailers-got-a-ginger-cate-blanchett-in-it/ DListed]]''''', "Well, At Least The ''Cinderella'' Trailerís Got A Ginger Creator/CateBlanchett In It"

->If you donít want to actually sit through this film, just watch the trailer. Itís a microcosm of the actual film. Itís the damn Cliff Notes. It seemingly just leaves out the very end ([[CaptainObviousReveal wins the fight, gets his daughter back]] Iím guessing?). Why does Hollywood assume that weíre all slack-jawed hammerheads who need everything spoon fed to us? Hey, I sort of understood ''{{Film/Interstellar}}''! I know things! Iím learned and patient enough not to need the movie explained to me so Iíll go see the movie! And so are many others, Iím sure. Hollywoodís the worst.
-->--'''[[http://dlisted.com/2015/03/27/the-trailer-for-50-cents-new-flick-it-out-i-think-jake-gyllenhaals-in-it-too/ J. Jarvey]]'''

->Batman uncovers signs of a dangerous ''new'' villain unlike anything Gotham has ever-- '''''[[HijackedByGanon IT'S THE JOKER]]''''', alright?!\\\
And since his face is all over the fucking posters, I spoil that with no shame whatsoever.
-->-- ''WebAnimation/ZeroPunctuation'', ''VideoGame/BatmanArkhamOrigins''

->What ''Smallville'' tends to get right above all else is casting, principal and supporting roles alike. So it is (and was before) with Callum Blue as Zod, returning in "Dominion"...the attempt to exploit any available mystery around Zod's role as Clark and Oliver's Phantom Zone captor (cf. the [[DramaticUnmask slow lifting of Zod's shrouded head]] at the moment of revelation) simply exposes what ''Smallville'' tends not to get so right: [[ExcusePlot illogically building plots ]] on the ragged edges of inconsistent character behaviors and motivations.\\\
On the whole, this short-coming is partly the fault of marketing -- all the advance clips and stills and whatnot that prevent the device of dramatic surprise from ever getting to work its magic on its audience. We see Welling and Hartley act as though Clark and Oliver are surprised at the revelation of Zod's presence, but much of the real drama we could have enjoyed is lost because we all knew it was coming and, what's more, we'd known about it for days (if not weeks). I'd even go so far as to call it tragic in this case especially because using Zod, in what is at root a [[PanderingToTheBase filler episode]] to serve what is at best a supplemental function, would otherwise have been a real surprise.
-->--'''[[http://www.supermanhomepage.com/tv/tv.php?topic=reviews/smallville10-ep19 Marc Pritchard]]''' on ''{{Series/Smallville}}'', "Dominion"

->''OK, so Jake is just this regular dude who has this thing for the very righteous babe, Allison. And the two of them meet this gnarly old magician named Zebediah, who actually happens to be this creature-person exiled from the underground world, [[LampshadeHanging only there's no way you're supposed to know that yet, OK?]]''
-->-- ''VideoGame/TotallyRad'' [[AllThereInTheManual Instruction Manual]]

->''Showing the Kraken in the ''Film/{{Clash of the Titans|2010}}'' trailer is like asking a girl out with your dick hanging out.''
-->-- ''[[http://www.overheardintheoffice.com/archives/011375.html Overheard Everywhere]]''

->''I don't think we can complain when trailers give away too much AND complain when a trailer [[NeverTrustATrailer shows stuff that's not in the final movie]].''
->--'''[[https://twitter.com/#!/EricDSnider/status/120931735448989696 @EricDSnider]]'''

->''Watch The Mysterious Murderer. If you already saw it, don't spoil the ending. If you haven't seen it, you will never guess until the last moment that the mysterious murderer is [[spoiler:Jack the Stranger]]''
-->-- The trailer of The Mysterious Murderer routine by LesLuthiers

->'''James Voysover:''' Coming up, in "The Gift Shop Sketch": the end of "The Gift Shop Sketch"!\\
'''Shopkeeper:''' Eh?!\\
'''James Voysover:''' But first, the bit before the end!\\
'''Brain:''' That's perfect! It's like you've met my aunt.\\
'''Shopkeeper:''' Yes! She's my aunt, too!\\
'''Brain:''' Daddy!\\
'''James Voysover:''' And now, the end!\\
'''Shopkeeper:''' Eh?!
-->-- [[http://www.youtube.com/watch?v=7MFtl2XXnUc "The Gift Shop Sketch"]], ''Series/ThatMitchellAndWebbLook''

->'''Jeremy:''' Why don't we just split up and cover more ground? \\
'''Voiceover:''' Seriously? That was the second plot twist! \\
'''Natalie:''' Yeah, I'll go with Tom. \\
'''Voiceover:''' ...And that was the third. \\
'''Jeremy:''' Of course you will. \\
'''Natalie:''' There's nothing going on between us! \\
'''Voiceover:''' Really? Well, since we're all sharing secrets, she kisses him later in the trailer. And then she dies.
-->-- [[https://www.youtube.com/watch?v=LXSj1y9kl2Y "Movie Trailer that Spoils Everything"]], ''Series/StudioC''

->''"Cleveland? Who knew we would run into you, except everybody because {{Creator/Fox}} spoiled it in the promos?"''
-->--'''Peter Griffin''', ''WesternAnimation/FamilyGuy'', "The Splendid Source"

->The thing with ''Leap Year'' is this - we saw it yesterday, although I actually really saw it several weeks ago when I saw the trailer. [...] And I made a note of it, that took us up to one hour and 17 minutes into the movie, which clocks in at just over 90. So the trailer left 12 minutes of the movie unknown. Blimey, I didn't expect the nuclear strike that happens in that last 12 minutes.
-->--'''Creator/MarkKermode''' on ''Film/LeapYear''