->'''Wally:''' The secret of happiness is to love who you are, not who others want you to be.\\
'''Dilbert:''' Doesn't that make you a sociopath?\\
'''Wally:''' Yeah, I love that about me.
-->-- ''ComicStrip/{{Dilbert}}''

->'''Marge:''' You'll make plenty of friends, and long as you be yourself.\\
(Marge leaves)\\
'''Lisa:''' Be yourself? [[SubvertedTrope I've been myself for 8 years and it's never helped me]]! Lousy advice...
-->-- ''WesternAnimation/TheSimpsons''

->''If you go to the grocery store and you stand in front of the lunch meat section for too long, you start to get really pissed off at turkeys. You see, like, turkey ham, turkey pastrami, turkey bologna. Someone needs to tell the turkeys, "Man, just be yourself!"''
-->-- '''Mitch Hedberg'''

->''For'' five minutes, ''[[SubvertedTrope could you]]'' not ''be [[SmallAnnoyingCreature yourself?]] For'' '''[[MotorMouth FIVE MINUTES!]]'''
-->-- '''WesternAnimation/{{Shrek}}''', to [[NonHumanSidekick Donkey]], ''WesternAnimation/Shrek2''

->''All of this gruesome grotesquerie is incredibly wrapped up into a story that grunts and groans and laboriously offers up a Moral at the film's end, which is, and I quote: "It's not about what you are, it's about who you are." I could have told you that.''
-->-- '''Creator/RogerEbert''''s [[http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20091021/REVIEWS/910219997 review]] of ''Cirque du Freak: The Vampire's Assistant''.

->''Always be yourself, unless you suck.''
-->-- '''Creator/JossWhedon'''

->''It's vital to remember who you really are. It's very important. It isn't a good idea to rely on other people or things to do it for you, you see. They always get it wrong.''
-->-- '''Rincewind''', ''Discworld/{{Sourcery}}''

->The only power I have--The only power any of us have--is to be who we are. That's what I'm going to do here. [[SugarWiki/MomentOfAwesome Be who I am.]]
-->-- '''Jacen Solo''', ''[[Franchise/StarWarsExpandedUniverse Traitor]]''

->''People always say you should be yourself, like "yourself" is this definite thing, like a toaster or something. Like you can know what it is, even.''
-->-- '''Angela''', ''Series/MySoCalledLife''

->'''Molly:''' You should always just be yourself.\\
'''Aisling:''' That's a movie thing to say, not a real life thing to say.
-->-- ''Series/{{Trivia}}''

->''This above all: to thine own self be true,\\
And it must follow, as the night the day,\\
Thou canst not then be false to any man.''
-->-- '''Polonius''', ''Theatre/{{Hamlet}}'', [[HypocriticalHumor after a monologue's worth of advice]]

->'''Shinji:''' I'm a coward. I'm cowardly, sneaky, and weak!\\
'''Misato:''' No. Only if you think you are, but if you know yourself, you can take care of yourself.
-->-- '''Anime/NeonGenesisEvangelion'''

->''You make each day a special day. You know how; by just your being you. There's only one person in this whole world like you. And people can like you exactly as you are.''
-->-- '''[[Series/MisterRogersNeighborhood Fred Rogers]]'''

->''Your only validation is in living your own life\\
Vicarious existence is a fucking waste of time''
-->-- '''Music/GunsNRoses''', "Don't Damn Me"

->'''Remy''': Why do I have to pretend?\\
'''Gusteau-apparition''': But you don't, Remy. You never did.
-->-- ''WesternAnimation/{{Ratatouille}}''

->'''Firefly''': Being yourself is mighty fine. That's the way you really shine!\\
'''Lily Lightly''': Well, I guess it's true, let's light the world up, me and you! We will\\
'''Firefly and Lily''': shine! Shine on! Shine our light with all our might!
-->-- ''WesternAnimation/MyLittlePonyG3'', "Come Back, Lily Lightly"

->'''Tiffany''': It's not funny, Miss Treason! What shall I do?\\
'''Miss Treason''': I don't know. If possible, be yourself.
-->-- '''Tiffany Aching''' and her mentor for this book discuss the latest trouble she's gotten herself into, ''Discworld/{{Wintersmith}}''

->There is no secret ingredient. It's just you.
-->-- '''Po''', ''WesternAnimation/KungFuPanda''

->"There's no such thing as 'perfect'. You're beautiful as you are, Courage. With all your imperfections, you can do anything."
-->-- '''The fish in the bathtub''', ''WesternAnimation/CourageTheCowardlyDog''

->"There's only one thing that I know how to do well\\
And I've often been told that you only can do\\
What you know how to do well\\
And that's be you\\
Be what you're like\\
Be like yourself"
-->-- '''Music/TheyMightBeGiants''', "Whistling In The Dark"

->'''Tenzin''': Dad, I've failed you. I am no spiritual leader, and I've let the world down. I'll never be the man you were.\\
'''Aang''': You are right. You are trying to hold on to a false perception of yourself. You are not me, and you should ''not'' be me. You are ''Tenzin''.\\
'''Tenzin''': I am not a reflection of my father. I am Tenzin. ''(With rising confidence)'' I am Tenzin!
-->-- ''WesternAnimation/TheLegendOfKorra'': "Darkness Falls"

->'''Bramblestar''': I was just trying to do what Firestar would have done. He would have rescued the kittypets and helped [=ShadowClan=] not once, but twice.\\
'''Sandstorm''': That's not what you're supposed to do! [=StarClan=] knew you would be a good leader in your own right. That's why they led your paws along this path. Firestar didn't appoint you to be his echo, but to be yourself. He trusted you to protect [=ThunderClan=], to make decisions for them based on your own judgement and instincts. ... Tell me honestly, if there was no [=ThunderClan=], no Firestar, no expectations, would you still have helped the kittypets? Interfered with [=ShadowClan=]?\\
'''Bramblestar''': Yes, I would.\\
'''Sandstorm''': You are the leader of [=ThunderClan=] now, Bramblestar. Not Firestar. Be the leader that you want to be. No cat expects anything else.
-->-- ''Literature/WarriorCats'': "Bramblestar's Storm"

->'''[[http://cucumber.gigidigi.com/cq/page-444/ Panpipe]]''': I... I'm sorry. I just wanted people to think--\\
'''Nautilus''': You can't make the world like you, Panpipe. All you can do is be true to your heart. [[ParodiedTrope And then, some people still won't like you!]] ''Ever!'' But if you like yourself, it's really not so bad.
-->-- ''Webcomic/CucumberQuest''

->''"Be yourself. Everybody else is already taken."''
-->-- '''Creator/OscarWilde'''

->''"Be who you are and say what you think, because those who mind don't matter, and those who matter don't mind."''
-->-- '''Creator/DrSeuss'''

->''"Make lots of noise,''\\
''Kiss lots of boys,''\\
''Or kiss lots of girls''\\
''If that's somethin' you're into,''\\
''When the straight and narrow''\\
''Gets a little to straight,''\\
''Roll up a joint,''\\
''Or don't,''\\
''Just follow your arrow wherever it points,''\\
''Follow your arrow wherever it points."''
-->-- '''Music/KaceyMusgraves''', ''Follow Your Arrow''

->''"Let me tell you something, Balto. A dog cannot make this journey alone. But maybe a '''wolf''' can."''
-->-- '''Boris''', ''WesternAnimation/{{Balto}}''

->Success is related to standing out, not fitting in.
-->-- '''Don Draper''', ''Series/MadMen''

->''"Always be a first rate version of yourself and not a second rate version of someone else."''
-->-- '''Creator/JudyGarland'''

->''"Not everyone will understand your journey. That’s okay. You’re here to live your life, not to make everyone understand."''
-->-- '''Creator/{{Banksy}}'''

->''"Yes, but what if you're an [[PrecisionFStrike asshole]]?"''
-->-- '''Creator/BillCosby'''

->''"So it's not just an [[EthicalSlut open relationship]] from a sexual standpoint, it's an open relationship in terms of dialog that you're having with your spouse, your mate, you mate, your daughters, your mothers, your fathers, because always hear "be someone important" or "be yourself" [[FairForItsDay that's only when it's politically correct-when you've fallen into the boundaries of what people expect of you as opposed to you being yourself when it's against the proverbial norm]] but what we find is against the norm is really the norm."''
-->-- '''Mo'Nique''', ''[[http://www.essence.com/2016/01/15/monique-sets-record-straight-her-open-marriage-new-podcast-it-was-my-idea Mo'Nique Sets The Record Straight On Her Open Marriage In New Podcast: "It Was My Idea"]]''

->'''Ginger''': Don't tell me I'm unique, that's absurd!\\
'''Johnny''': But you're one of a kind, I give you my word. / There's nobody quite like you!
-->-- "There's Nobody Quite Like You" song, ''Series/JohnnyAndTheSprites''

->Al, all joking aside, you really oughta be yourself.
-->-- '''Genie''', ''Disney/{{Aladdin}}'', after Aladdin starts to feel trapped in the prince lie

->''In your hands is whom you've chosen to be/Life is a freedom, now go out there be be free''
-->-- '''Music/{{Reamonn}}''', "Through the Eyes of a Child"

->'''Connie:''' Will you two can it?!\\
'''Lapis:''' That's not a very Steven thing to say.\\
'''Connie:''' I don't care! So I'm not Steven. Maybe he's really great at helping people work out these arguments, maybe he's really patient and caring, even though it must be hard for him having to be the adult for a bunch of super-powered children!\\
'''Lapis:''' We're both thousands of years older than you.\\
'''Connie:''' Then act like it! Be the Gems you've been for thousands of years instead of playing this silly game. It's impossible trying to solve problems if we're just trying to copy other people. What's the point of this? We'll never be the Crystal Gems. We're just... the Crystal Temps. But we have our own way of doing things. So, let's go back to that, to fix this mess we made.
-->-- ''WesternAnimation/StevenUniverse'', "The New Crystal Gems"

->''"The key to Luna is that she has that unbelievably rare quality of actually not giving a damn what anyone else thinks of her. Now, if we as adults say honestly how many people we’ve known like that I think very many of us would say uh none! And Luna’s like that. She doesn’t actually care. She’s so comfortable with being different. She’s fearless."''
-->-- '''[[Creator/JKRowling J.K. Rowling]]''', ''Literature/HarryPotter''