->'''Wally:''' ''The secret of happiness is to love who you are, not who others want you to be.''
->'''Dilbert:''' ''Doesn't that make you a sociopath?''
->'''Wally:''' ''Yeah, I love that about me.''
->--''ComicStrip/{{Dilbert}}''

->'''Marge:''' ''You'll make plenty of friends, and long as you be yourself.''
->(Marge leaves)
->'''Lisa:''' ''Be yourself? [[SubvertedTrope I've been myself for 8 years and it's never helped me]]! Lousy advice...''
->--''WesternAnimation/TheSimpsons''

->''If you go to the grocery store and you stand in front of the lunch meat section for too long, you start to get really pissed off at turkeys. You see, like, turkey ham, turkey pastrami, turkey bologna. Someone needs to tell the turkeys, "Man, just be yourself!"''
->--'''Mitch Hedberg'''

->''For'' five minutes, ''[[SubvertedTrope could you]]'' not ''be [[SmallAnnoyingCreature yourself?]] For'' '''[[MotorMouth FIVE MINUTES!]]'''
->--'''WesternAnimation/{{Shrek}}''', to [[NonHumanSidekick Donkey]], ''[[WesternAnimation/{{Shrek}} Shrek 2]]''

->''All of this gruesome grotesquerie is incredibly wrapped up into a story that grunts and groans and laboriously offers up a Moral at the film's end, which is, and I quote: "It's not about what you are, it's about who you are." I could have told you that.''
->--'''Creator/RogerEbert''''s [[http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20091021/REVIEWS/910219997 review]] of ''Cirque du Freak: The Vampire's Assistant''.

->''Always be yourself, unless you suck.''
->-- '''Creator/JossWhedon'''

->'''Rincewind:''' ''It's vital to remember who you really are. It's very important. It isn't a good idea to rely on other people or things to do it for you, you see. They always get it wrong.''
->-- ''Discworld/{{Sourcery}}''

->'''Jacen Solo:''' The only power I have--The only power any of us have--is to be who we are. That's what I'm going to do here. [[SugarWiki/MomentOfAwesome Be who I am.]]
->-- ''[[Franchise/StarWarsExpandedUniverse Traitor]]''

->'''Angela:''' ''People always say you should be yourself, like "yourself" is this definite thing, like a toaster or something. Like you can know what it is, even.''
->-- ''Series/MySoCalledLife''

->'''Molly:''' ''You should always just be youself.''
->'''Aisling:''' ''That's a movie thing to say, not a real life thing to say.''
->--''Series/{{Trivia}}''

->''This above all: to thine own self be true, \\
And it must follow, as the night the day, \\
Thou canst not then be false to any man.''
->--'''Polonius''', ''Theatre/{{Hamlet}}'', [[HypocriticalHumor after a monologue's worth of advice]]

->'''Shinji:''' ''I'm a coward. I'm cowardly, sneaky, and weak!''
->'''Misato:''' ''No. Only if you think you are, but if you know yourself, you can take care of yourself.''
->--'''Anime/NeonGenesisEvangelion'''

-> ''You make each day a special day. You know how; by just your being you. There's only one person in this whole world like you. And people can like you exactly as you are.''
-> --'''[[Series/MisterRogersNeighborhood Fred Rogers]]'''

-> ''Your only validation is in living your own life\\
Vicarious existence is a fucking waste of time''
-->-- '''Music/GunsNRoses''', "Don't Damn Me"

-> '''Remy''': Why do I have to pretend?
-> '''Gusteau-apparition''': But you don't, Remy. You never did.
-->-- ''WesternAnimation/{{Ratatouille}}''

-> '''Firefly''': Being yourself is mighty fine. That's the way you really shine!
-> '''Lily Lightly''': Well, I guess it's true, let's light the world up, me and you! We will
-> '''Firefly and Lily''': shine! Shine on! Shine our light with all our might!
-->-- ''WesternAnimation/MyLittlePonyG3'', "Come Back, Lily Lightly"

-> '''Tiffany''': It�s not funny, Miss Treason! What shall I do?
-> '''Miss Treason''': I don�t know. If possible, be yourself.
--> Tiffany Aching and her mentor for this book discuss the latest trouble she's gotten herself into, ''Discworld/{{Wintersmith}}''

-> There is no secret ingredient. It's just you.
-->-- '''Po''', ''Film/KungFuPanda''

-> "There's no such thing as 'perfect'. You're beautiful as you are, Courage. With all your imperfections, you can do anything."
-->-- '''The fish in the bathtub''', ''WesternAnimation/CourageTheCowardlyDog''

-->"There's only one thing that I know how to do well\\
And I've often been told that you only can do\\
What you know how to do well\\
And that's be you\\
Be what you're like\\
Be like yourself"
-->-- '''Music/TheyMightBeGiants''', "Whistling In The Dark"

->'''Tenzin''': Dad, I've failed you. I am no spiritual leader, and I've let the world down. I'll never be the man you were.
->'''Aang''': You are right. You are trying to hold on to a false perception of yourself. You are not me, and you should ''not'' be me. You are ''Tenzin''.
->'''Tenzin''': I am not a reflection of my father. I am Tenzin. ''(With rising confidence)'' I am Tenzin!
-->-- ''WesternAnimation/TheLegendOfKorra'': ''Darkness Falls''

->'''Bramblestar''': I was just trying to do what Firestar would have done. He would have rescued the kittypets and helped [=ShadowClan=] not once, but twice.
->'''Sandstorm''': That's not what you're supposed to do! [=StarClan=] knew you would be a good leader in your own right. That's why they led your paws along this path. Firestar didn't appoint you to be his echo, but to be yourself. He trusted you to protect [=ThunderClan=], to make decisions for them based on your own judgement and instincts. ... Tell me honestly, if there was no [=ThunderClan=], no Firestar, no expectations, would you still have helped the kittypets? Interfered with [=ShadowClan=]?
->'''Bramblestar''': Yes, I would.
->'''Sandstorm''': You are the leader of [=ThunderClan=] now, Bramblestar. Not Firestar. Be the leader that you want to be. No cat expects anything else.
-->-- ''Literature/WarriorCats'': "Bramblestar's Storm"
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