'''Basic Trope''': A government or other organization has AnAesop for the audience.
* '''Straight''': An anti-smoking campaign ad features a comparison of a diseased lung from smoking and a healthy lung from avoiding smoke, and a [[TheLongList long list]] of [[{{Squick}} the actual ingredients of a cigarette.]]
* '''Exaggerated''': The anti-smoking campaign shows someone lighting up a cigarette. [[SpaceWhaleAesop They then explode]].
* '''Downplayed''':
** An anti-smoking campaign ad says that while smoking in moderation is okay, it's smoking long term is harmful.
** A health campaign ad informs viewers that eating fruit instead of candy will make one feel better for the day.
* '''Justified''': The ad producers are trying to motivate the audience, whether by using the ScareEmStraight angle, ReversePsychology, etc.
* '''Inverted''': The anti-smoking ad shows someone who ''didn't'' smoke becoming the CEO of a Fortune 500 company, HappilyMarried with two great kids, winning the gold medal at the Olympics, being crowned in a beauty pageant, etc, all because they don't smoke.
* '''Subverted''': The ad begins with someone lighting a cigarette and going about his/her day.
* '''Double Subverted''': [[CompressedVice Only to show them at the end of the ad, dying of cancer]].
* '''Parodied''': The ad is too full of {{Narm}} to be taken seriously.
* '''Zig Zagged''': ???
* '''Averted''': No such ads were made because TheyJustDidntCare.
* '''Enforced''': SomeAnvilsNeedToBeDropped.
* '''Lampshaded''': "This is your left lung. This is your left lung after 20 years of smoking. Any questions?"
* '''Invoked''': A government agency or other group is alarmed by an increase in teen smoking.
* '''Exploited''': ???
* '''Defied''': The group decides to allocate money towards larger problems, seeing teen smoking as an issue for parents and schools to deal with.
* '''Discussed''': ???
* '''Conversed''': ???
* '''Deconstructed''': Like anything else, these can be done well or poorly. The producers must be careful to get their message across in a believable way, otherwise it becomes a LostAesop, which is CompletelyMissingThePoint.
* '''Reconstructed''': They aren't any more {{Anvilicious}} than necessary, and the message is believable (no CompressedVice or SpaceWhaleAesop or CantGetAwayWithNuthin here!) so the audience actually learns something.
* '''Played For Laughs''': Someone raises their hand and says, "Yeah, what about the right lung?" or "Yeah, but that's after 20 years of smoking, not after [[CantGetAwayWithNuthin just one cigarette]]."
* '''Played For Drama''': The ad shows the smoker slowly wasting away, and his/her family and friends dying from exposure to secondhand smoke. At the end, EverybodysDeadDave
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%% Optional items, added after Conversed, at your discretion:
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%%* '''Implied''': ???
%%* '''Plotted A Good Waste''': ???