'''Basic Trope''': A government or other organization has AnAesop for the audience.
* '''Straight''':
** An anti-smoking campaign ad features a comparison of a diseased lung from smoking and a healthy lung from avoiding smoke, and a [[TheLongList long list]] of [[{{Squick}} the actual ingredients of a cigarette.]]
** A workplace safety campaign tells why safety fatures shouldn't be circumvented.
* '''Exaggerated''':
** The anti-smoking campaign shows someone lighting up a cigarette. [[SpaceWhaleAesop They then explode]].
** The workplace is a NightmarishFactory with safety guards the sole line of defense against death, dismemberment, and one happening due to the other.
* '''Downplayed''':
** An anti-smoking campaign ad says that while smoking in moderation is okay, it's smoking long term is harmful.
** A health campaign ad informs viewers that eating fruit instead of candy will make one feel better for the day.
** A worker is fired for sabotaging the safety features for the sake of efficiency.
* '''Justified''': The ad producers are trying to motivate the audience, whether by using the ScareEmStraight angle, ReversePsychology, etc.
* '''Inverted''':
** The anti-smoking ad shows someone who ''didn't'' smoke becoming the CEO of a Fortune 500 company, HappilyMarried with two great kids, winning the gold medal at the Olympics, being crowned in a beauty pageant, etc, all because they don't smoke.
** The ad shows how to be efficient and safe, safties or no.
* '''Subverted''':
** The ad begins with someone lighting a cigarette and going about his/her day.
** Nothing happens when the guards are disengaged.
* '''Double Subverted''':
** [[CompressedVice Only to show them at the end of the ad, dying of cancer]].
** And then some poor schmoe gets hauled kicking and screaming into the bowels of a machine by the collar of his uniform.
* '''Parodied''': The ad is too full of {{Narm}} to be taken seriously.
* '''Zig Zagged''': ???
* '''Averted''': No such ads were made because TheyJustDidntCare.
* '''Enforced''': SomeAnvilsNeedToBeDropped.
* '''Lampshaded''':
** "This is your left lung. This is your left lung after 20 years of smoking. Any questions?"
** " The boss said I could leave early once this is done. It's my daughter's birthday, so I'm going to pick her up from school and take her and her mother out for dinner. That's never going to happen, though, because I'm about to have a terrible accident. But really, I should have known better than to try to fix a jam while the machine was still running."
* '''Invoked''': A government agency or other group is alarmed by an increase in teen smoking.
* '''Exploited''': ???
* '''Defied''': The group decides to allocate money towards larger problems, seeing teen smoking as an issue for parents and schools to deal with.
* '''Discussed''': ???
* '''Conversed''': ???
* '''Deconstructed''': Like anything else, these can be done well or poorly. The producers must be careful to get their message across in a believable way, otherwise it becomes a LostAesop, which is CompletelyMissingThePoint.
* '''Reconstructed''': They aren't any more {{Anvilicious}} than necessary, and the message is believable (no CompressedVice or SpaceWhaleAesop or CantGetAwayWithNuthin here!) so the audience actually learns something.
* '''Played For Laughs''': Someone raises their hand and says, "Yeah, what about the right lung?" or "Yeah, but that's after 20 years of smoking, not after [[CantGetAwayWithNuthin just one cigarette]]."
* '''Played For Drama''': The ad shows the smoker slowly wasting away, and his/her family and friends dying from exposure to secondhand smoke. At the end, EverybodysDeadDave
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Back to PublicServiceAnnouncement
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%% Optional items, added after Conversed, at your discretion:
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%%* '''Implied''': ???