'''Basic Trope''': An apparent NiceGuy turns out to be a {{Jerkass}}, often even a villain.
* '''Straight''': [[AloofDarkHairedGirl Alice]] seems like a gentle, [[SugarAndIcePersonality reserved]], glasses-wearing beauty, but turns out to be an AlphaBitch.
* '''Exaggerated''':
** Alice is practically a DevilInPlainSight, acting kind and sweet in public, but being a horrible, [[ManipulativeBastard manipulative monster]] to anyone she gets alone, to the point where it's amazing she's able to maintain the facade at all.
** On the outside, Alice is [[IncorruptiblePurePureness kindness incarnate]]: she [[WealthyPhilanthropist donates much of her wealth to charity]], does community service, and was voted the most friendly person in the world... but really, behind that [[PhotoOpWithTheDog PR smokescreen]], she is a literal RichBitch [[CorruptCorporateExecutive in charge of a company with dubious track records in everything except annual profits]], has a penchant to [[BadBoss make her employees suffer]] for the slightest and flimsiest -- often even made-up [[{{Sadist}} for the sake of punishment]] -- faults, [[ScrewTheRulesIHaveMoney tries to bribe]] those aware of her misdeeds, and ''[[MurderIsTheBestSolution will]]'' [[MurderIsTheBestSolution silence anyone]] [[AnOfferYouCantRefuse unwilling to accept the bribe]] and[=/=]or [[HeKnowsTooMuch threatening to expose her]].
** Alice may be [[{{Moe}} the sweetest, most lovely girl]] in the place, yet [[FaceOfAnAngelMindOfADemon that cute exterior hides a vicious, unrepentant criminal]] with a severe LackOfEmpathy.
** FauxAffablyEvil.
** EvilAllAlong.
** BaitTheDog.
* '''Downplayed''':
** Some forms of BewareTheNiceOnes.
** {{Tsundere}}: Alice conceals her cranky side with a sweet exterior.
** StepfordSmiler
** Alice seems rather shy and unassuming, which she genuinely is. Once she feels comfortable, she reveals just how much contempt she has for the people around her.
** Alice gives her kind persona a few token flaws so people won't think she is too good to be true.
** Alice is nice to everyone [[JerkassToOne except Bob]].
** JerkassAtYourDiscretion
* '''Justified''':
** Alice has a position or family life which requires a high amount of charisma or a constant facade of amiability. Since she can never appropriately express negative emotions or opinions, they come out in inappropriate or exaggeratedly abusive mannerisms.
** Alice is a highly functional psychopath who knows exactly what to do to make people believe she's a sweetheart, all while committing atrocities when no one is looking.
* '''Inverted''':
** JerkWithAHeartOfGold: Alice normally behaves rudely and off-puttingly, but if you do get to know her better, she's quite caring and amiable to her friends.
** {{Tsundere}}: Alice has a cranky exterior that conceals a sweet side.
** Alice is a Sheep in Wolf’s Clothing. While she seems “mean” and is “on the side of the bad guys”, she’s just [[TheMole pretending to be on their side]] [[GoodAllAlong to help the good guys]].
** SugarAndIcePersonality: While Alice maintains an aloof, cold, stern exterior and does not open up easily to people, she still has a kind and friendly soul, and [[DefrostingIceQueen once you develop a bond, she may well become your best friend ever]].
** Being a scheming crime boss doesn't prevent Alice from also [[AffablyEvil being polite and respectful]] [[NobleDemon even to her enemies]] (let alone [[BenevolentBoss underlings]] or [[NiceToTheWaiter servants]]).
** LovableAlphaBitch
** LovableRogue
* '''Subverted''':
** SheepInSheepsClothing.
** Alice is a lot meaner in private than she is in public, but it's [[LoveHurts because she's afraid to get close to anyone]] after [[FreudianExcuse previous bad experiences]].
** Alice really ''is'' [[IncorruptiblePurePureness just that nice]].
** TookALevelInKindness
** Alice has a HiddenHeartOfGold.
** SuperDickery
* '''Double Subverted''':
** Except even ''that'' is just another layer of her disguise; she may want to avoid any romantic relationships, but she's not above lacing people's drinks.
** JerkWithAHeartOfJerk.
* '''Parodied''':
** Alice is a PuritySue in public and a cackling CardCarryingVillain in private. Even her [[EvilCostumeSwitch clothes]] [[GoodCostumeSwitch change]], without explanation.[[invoked]]
** Alice is wearing a literal wolf-in-a-sheep costume.
* '''Zig Zagged''':
** Alice is a very nice and friendly person in public, but an AlphaBitch in private...but it turns out that she is still a fundamentally good person, just [[GoodIsNotNice a bit rougher]]...however, ''that'' turns out to be yet another layer, and she's a manipulative RichBitch underneath...except she's AffablyEvil. Actually, she's FauxAffablyEvil, but she is also a WellIntentionedExtremist. No, wait, [[VillainWithGoodPublicity that was just a front to gain publicity]]... Or was it? [[RunningGag It turns out that while she is a well-intentioned extremist, her means of bringing a utopia seem unnecessarily evil to everyone but her, so she has to put up a front anyway. Well, that is until she reveals her true colors - an evil supervillain]]. [[OverlyLongGag Or is she? It turns out that another, bigger supervillain with the unusually mundane name of Bob was staging the reveal. But then it turns out that she IS evil anyway, and she joins Bob's cause. No, wait, she's just a]] [[TheMole Mole]].
** DoubleReverseQuadrupleAgent
** There are some people who Alice is genuinely kind to, and others she pretends to be nice to. Still others she does not even bother pretending to be nice to.
* '''Averted''':
** Alice is exactly as nice as she appears and no one ever even hints otherwise.
** BitchAlert.
* '''Enforced''': "Man, the audience wants Bob with Claire, but we can't just kill Alice off. I know! Let's 'reveal' that she's actually been pure evil underneath all along and just pretending to be sweet! It couldn't possibly fail!"
* '''Lampshaded''': "I should have known you were a bitch. All pretty flowers do is distract from razor thorns."
* '''Invoked''': Alice knows that her personality won't get her any allies, so she starts trying her hardest to seem sweet, though she never denies her inner personality.
* '''Defied''':
** Bob personally investigates everyone he comes into contact with to ensure he won't be fooled by a pleasant act.
** Bob calls Alice out for only pretending to be nice, and convinces her to drop the "sweet" act entirely.
** “I am ''not'' going to hide my true colors behind a NiceGuy facade! [[CardCarryingJerkass I]]’m a ''{{jerkass}}'', and I’m [[AtLeastIAdmitIt going to be open about it]]!”
* '''Exploited''': Charlie decides to [[BlackMail blackmail]] Alice about her meaner side for personal gain.
* '''Discussed''': "Keep an eye on ''that'' one; there's no way she's ''that'' sweet."
* '''Conversed''': "Sure, she ''seems'' sweet, but she's a) the most popular girl in school and b) dating the main character's love interest. Odds are good it's just an act hiding one sick bitch."
* '''Implied''': We are never shown whether or not Alice’s kindness is a facade or [[SheepInSheepsClothing not]] but Alice tends to have a ''lot'' of “innocently” {{in|nocently insensitive}}sensitive moments and her apologies for those sound a bit forced and insincere.
* '''Deconstructed''':
** Once Alice drops the facade in front of somebody, word spreads and her mask is permanently fractured until her sweet persona has completely crumbled in the face of utter disbelief.
** Alice's horrible attitude causes her to become LonelyAtTheTop since nobody wants to talk to her.
** The heroes are [[HorribleJudgeOfCharacter taken in by her]] and disdain the [[GoodIsNotNice rough diamond]] [[OnlySaneWoman Billie]], resulting in disaster. And they're still not seeing through Alice, because she is still charming, so they blame Billie, who is deeming them, idiots.
** [[KarmaHoudini Alice's persona ensures that she is never held accountable]] because people are so taken in by her persona that they consistently side with her, even when her victims and [[CassandraTruth those she's harassed, hurt and broken down for daring to be in her path try to get people to realize this.]] Many of her victims either end up having to flee and hide to escape her, or [[TookALevelInCynicism become jaded and quiet in the belief that people will never recognize how awful she truly is]], cynically noting how doing surface level good deeds is enough to make people think her negative qualities don't matter, or the hurt and pain she's inflicted are to be brushed under the rug.
* '''Reconstructed''':
** Aware that her reputation could be ruined by word getting out, Alice [[MurderIsTheBestSolution takes steps]] [[MakeItLookLikeAnAccident to ensure]] ''nobody'' who sees her AlphaBitch tendencies will ever be able to warn anyone.
** Disillusioned Billie sets out [[StartMyOwn to form her own team]], seeking out less powerful characters with better judgment, who can solve the problem. Afterward, said [[IdiotHero "heroes"]] who trusted Alice are [[OnceDoneNeverForgotten now judged as the idiots]] Billie said they were, to her amusement.
* '''Played For Laughs:'''
** Alice literally turns into a snarling, drooling monster the second everyone but Bob isn't paying attention. Of course, [[CassandraTruth nobody believes his babbling]] about her horrible alter-ego.
** Alternatively, the character Bob, hurt by Alice, sets her up with the even worse character Charlie. Alice proceeds to get her just desserts to Bob's amusement.
* '''Played For Drama:'''
** Alice lures Bob into an abusive relationship, then plays the WoundedGazelleGambit when he tries to tell others, leaving everyone hating him and rallying around her for support.
** Again, Bob is hurt by Alice and he sets her up with the worse character Charlie. Alice gets her just desserts and more. It becomes so bad that Alice is emotionally and/or physically abused much worse than she abused people. Even when she repents she is still stuck with Charlie. Bonus points if Bob [[KickTheDog refuses to help]].
* '''Played for Horror''': [[FaceOfAnAngelMindOfADemon Alice]] [[ColdBloodedTorture tortures,]] {{rape|IsASpecialKindOfEvil}}s, [[MoralEventHorizon and kills people in cold blood in private.]]
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Back to BitchInSheepsClothing. And if you tell ''anyone'' what I did...
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%%* '''Plotted A Good Waste''': ???