'''Basic Trope''': A claim is made about a product that ''is'' true, but has no significance or bearing on the product's quality.
* '''Straight''': [[Literature/AliceInWonderland Hatter's Choice]] Teas are advertised as being "fat-free, calorie-free, and sugar-free, provided you don't add milk or sugar". While this is true, it's true of ''all'' tea leaves.
* '''Exaggerated''':
** Hatter's Choice Teas are advertised as containing no cyanide.
** "We swear by CrystalDragonJesus that our cereal boxes are [[OhNoNotAgain FINALLY]] free of rabid mongooses with poison-dripping skin and [[EyeBeams laser-beam shooting eyes]]! [[SuspiciouslySpecificDenial Seriously!]]"
* '''Downplayed''': Their herbal teas are advertised as "caffeine-free", just in case buyers don't know what "herbal tea" is.
* '''Justified''': Hatter's Choice Teas needs to market its products and set its products apart from the rest, and still follow truth-in-advertising laws. (Truth-in-advertising laws + marketing x dimwitted potential buyers)
* '''Inverted''': For some insane reason, Hatter's Choice Teas are advertised as containing cyanide. This claim is not only [[BlatantLies false]], but would also [[OurProductSucks hinder their sales]].
** Any products that ''might'' contain cyanide are labeled as containing it by default, and Hatter's Choice Teas didn't want to pay the money to do the lab work showing their tea doesn't contain it.
** Hatter's Choice Teas are forced by law to advertise that they contain cyanide, because they are processed on a factory line that also handles almonds and thus technically contain trace amounts of it.
* '''Subverted''': HereComesTheScience: the antioxidant benefits of Hatter's Choice Teas are trumped up.
* '''Double Subverted''':
** A simple [[PigLatin Ooglegay]] search would show that a) Hatter's Choice Teas have the same antioxidants as any other tea, b) the claims are not exaggerated, and c) one would have to drink ''gallons'' of tea (Hatter's Choice or any other) every day to get the alleged health and beauty benefits of said antioxidants.
** But so are about half their competitors.
* '''Parodied''':
** Hatter's Choice Teas are advertised as ''matter-free'', which is obviously not true.
** [[ShapedLikeItself "Only Hatter's Choice Teas are produced by Hatter's Choice!"]]
* '''Zig Zagged''': ???
* '''Averted''':
** Hatter's Choice does not trump up claims about their product being calorie-free and sugar-free
** Hatter's Choice Teas are advertised as fair-trade, organic or high quality - qualities which can be much more easily advertised than others.
* '''Enforced''': "We want a bad ad campaign for [[AcmeProducts our fictional company]], to show that our main characters - the company's customers - are [[DumbIsGood dumb and therefore heroic]]." "I know! Let's have them advertise claims that are given. They could sell 'arsenic-free' candy bars or something."
* '''Lampshaded''': "Hatter's Choice Teas: Calorie-free, Naturally"
* '''Invoked''':
** Hatter's Choice Teas want to market their product to a world that no longer drinks tea for its own sake, and is obsessed with dieting.
** Hatter's Choice is going for a CaptainObvious angle for its advertising campaign.
* '''Exploited''': Alice saw Hatter's Choice Teas' advertisement for calorie-free teas and uses it to convince her family, who only drinks things advertised as low-calorie, to start drinking tea too.
* '''Defied''': Hatter's Choice knows that the general public can easily find out that ''their'' product is no more or less calorie-free than any other tea, and decides to find another way to advertise.
* '''Discussed''': "Since when do tea leaves have carbs, fat, and calories?" "They don't, unless you add milk and[=/=]or sugar. Hatter's Choice just wants to jump on the Health Kick Bandwagon to make more money."
* '''Conversed''': "They're advertising their tea leaves as 'calorie-free'? That's a given! It would never work in RealLife!"
* '''Implied''': There is a big zero on the box, as in "zero calories".
* '''Played For Laughs''': Bob reads the "calorie-free" claims on the Hatter's Choice Tea packaging, and [[TooDumbToLive assumes that other brands of tea leaves contain calories]].
* '''Played For Drama''': Bob reads the "cyanide-free" claims on the Hatter's Choice Tea packaging, and [[TooDumbToLive assumes that he's going to die]] because he recently drank another brand of tea. While panicking, he [[AccidentalMurder accidentally kills]] Alice and Charlie.
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