[[quoteright:329:http://static.tvtropes.org/pmwiki/pub/images/iamamiwhoami-O_6642.jpg]][[caption-width-right:329:Plastic-wrapped mandrake siren? Your guess is as good as ours.]]
''To whom it may concern.''

[[http://www.youtube.com/user/iamamiwhoami iamamiwhoami]] is a Sweden-based electronic project produced and fronted by Jonna Lee. iamamiwhoami is known both for its off-kilter take on electronica and dream pop; and for its usage of new media: nearly every song is audiovisual, meaning it is preferably seen as a video; and each release [[ConceptVideo leads directly into the next]]. Short clips began appearing on Youtube on December 4, 2009, leading many to speculate that the then-anonymous project was being backed by The Knife, Goldfrapp, [[NineInchNails Trent Reznor]] or even LadyGaga. A second arc of nine videos later appeared, chronicling the discovery and captivity of a mandragora (a mythical plant-based creature, here explored for its EnthrallingSiren qualities) played by Lee. These were later released as the album ''bounty''. Lee's identity wasn't revealed until "t", in which her face appeared unobscured for the first time.

The project took a different turn when iamamiwhoami invited fans to choose a representative to participate with them. A German known only by his Youtube handle of "[=ShootUpTheStation=]" was instructed to film his journey, leading up to a performance art concert in the woods that was streamed online in November 2010. The hour-long event contained new arrangements of ''bounty'' and showed the seduction and [[MurderByCremation cremation]] of [=ShootUpTheStation=]. The event was [[KeepCirculatingTheTapes only streamed once]], though audio of it was released on iTunes for over a year. Their first actual concert was at the Way Out West Festival, which was advertised with a song only available by calling a phone number.

Their debut album ''kin'' was released June 11, 2012. Like ''bounty'' before it, each song off the album received a video, all of which were released on their Website/YouTube channel bi-weekly up until the release of ''kin'' itself. The previously digital-only collection ''bounty'' got a physical release a year later. In 2014, without warning, the single "fountain" was released online, along with the introduction of WAVE, a digital art collective between iamamiwhoami and two film designers.

!!Discography:
* ''kin'' (2012)
* ''bounty'' (2013; originally released online 2010-2011)

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Contains examples of:
* AllLowercaseLetters: everything but "Prelude 699130082.451322-5.4.21.3.1.20.9.15.14.1.12" and ''IN CONCERT''.
* AloneInACrowd: At the end of ''play''.
* AsceticAesthetic: The video ''20101104''; set in a sterile white-colored residence.
* AnonymousBand: Formerly. iamamiwhoami kept silent about names and identities for almost two years, finally speaking about the project in 2012, although it was already known that Jonna Lee and her long-time producer Claes Bjorklund were behind iamamiwhoami. It was later revealed the duo were collaborating with director Robin Kempe-Bergman, cinematographer John Strandh and set producer Agustin Moreaux for the visuals aspects of the project.
* ArcWords: "To whom it may concern."
* AshFace: PlayedForDrama in the ''IN CONCERT'' version of "y".
* AntiLoveSong: "o".
* AwesomeMomentOfCrowning: "t".
* BrownNote: According to the myth, the screams of the mandrake root plant when dig up would kill all who hear it. During "15.6.6.9.3.9.14.1.18.21.13.56155", the mandragora screams at a black dog barking at her, who is implied to have died in the next video.
* CallBack: Some of the videos from ''kin'' make direct references to the ''bounty'' era videos. As each video takes place after the one before it, this is bound to happen.
* ConceptVideo: To the point that every video on her YouTube channel more or less links straight into the next one.
* ContinuityNod: In "t", Jonna sings "I'm on a hunt to find the cure," which is later referenced in ''goods'': "Now we found the cure."
* CrypticConversation: Her exclusive interview with Bullett magazine consisted of her own song lyrics as answers to questions.
* DarkSkinnedBlonde: When Jonna has AshFace or a lot of dark makeup (most of bounty, particularly "n" and "y").
* DemonicDummy: The puppet of the Mandragora in "u-1".
* DreamPop / {{Shoegazing}}
* DreamSequence: The video for "in due order" is implied to be one within the ''kin'' narrative, even though she wakes up [[MindScrew in the outfit she was dreaming in.]]
* DroneOfDread: Used as intros and outros to various songs.
* DyingDream: ''20101104'' depicts a double suicide, who are thought to be the "real" bodies of the mandragora and the "bearded" man.
* EnthrallingSiren: Par for the course with the mandrake imagery used throughout ''bounty'' and the first videos, but especially in "b", "u-1" and "u-2".
* EpicTrackingShot: the concert version of "u-2".
* FemaleFelineMaleMutt: The black cat gets associated with the mandragora; the black dog(s) with the human men.
* {{Foil}}: Appearing in sequence, "play" and "in due order". The former is a frolicking romp whose video is set in a barn where Jonna and the monsters dance carelessly, the latter a no-nonsense militant stomper performed to a strictly choreographed routine in a completely sterile IKEA-esque room.
* FloorboardFailure: Several consecutive times in the appropriately named ''drops''.
* GettingCrapPastTheRadar: Much of the video for ''clump'' is a shot of Jonna's head bouncing to the beat as she lies on a bed, as if [[DoesThisRemindYouOfAnything someone is just above her on the same bed.]]
* IAmSong: "."[[note]]No, really, that's its official name.[[/note]]
* IdeaBulb: The imagery is invoked on "y", when Lee climbs out of a tree and receives a glowing bulb from its hole.
* IndecipherableLyrics: ''9.20.19.13.5.723378.''
* InnocentFanserviceGirl: In "t" where Lee marches around a forest in the nude nonchalantly.
* {{Jittercam}} / JumpCut: [=ShootUpTheStation's=] handheld videos of his journey.
* LeFilmArtistique:
** ''bounty'': A mandragora blossoms from nature, only to be captured by humans and used for its healing song properties. [[spoiler: The mandragora eventually is corrupted enough to be a prostitute. And it may have all been a dream.]]
** ''kin'': A woman is confronted and dragged across miles by large hairy beasts, only to be struck by lightning and engage in a fevered dream state. She awakes, returns to the apartment building where she began and escapes into the desert via her closet. [[spoiler: Or she's dreaming that too. As she closes a door on herself into a black void, she appears dancing in an-all black room, which is revealed to be a rotating black cube on a table.]]
* LoopedLyrics: "u-2" which [[SingleStanzaSong consists of]] "You can't be the knight."
* LyricalDissonance: Many, if you look up the lyrics. The most clear example is ''t'', which is an upbeat track despite the suicide by drowning lyrics in the chorus, "Water fills her lungs and she's inhaling."
* MadnessMantra: "Come on, just kill this." in '''kill''.
* MinimalisticCoverArt: For the album cover of both ''kin'' and ''bounty'', and the singles' covers. The covers are supposed to represent the cubes (''kin''[='=]s black cube as seen in "goods" and ''bounty''[='=]s white cube as seen in ''fountain''.)
* MoodWhiplash: ''goods''.
* MurderByCremation: what iamamiwhoami does to [=ShootUpTheStation=] in the concert.
* NatureSpirit
* NewSoundAlbum: This is quite different from anything else associated with Lee's old music. Also, compared to ''bounty'', ''kin'' is starker and more minimal, subsequently spawning some TheyChangedItNowItSucks arguments.
* NonAppearingTitle: All the songs of ''bounty'' except ''clump''.
* OneLetterTitle: All ''bounty'' songs spell out the album's name, with the exception of the later releases, ''; john'' and ''clump''.
* TheOner: ''IN CONCERT'' consists of several lengthy takes strung together with stealthy editing to appear seamless. Some of the edits are noticeable, particularly the abrupt continuity changes seen when the cardboard coffin is sealed. [=ShootUpTheStation's=] handheld footage at the start lasts just under 10 minutes before cutting to a film-grade camera for the rest of the video. The final shot lasts over 16 minutes.
* RapunzelHair: Varies each video, but is usually quite long; she wears a dress made out of hair extensions during ''IN CONCERT''.
* SanitySlippageSong: After iamamiwhoami is struck by thunder in ''play'', her appearance looks disoriented. ''kin'' could probably be considered a ''Sanity Slippage Album''.
* SceneryPorn: On full display in the film for ''kin''. The video for "fountain" is six and a half straight minutes of this trope.
* SelfBackingVocalist: Lee herself.
* SingingSimlish: "13.1.14.4.18.1.7.15.18.1.1110"
* StartsWithASuicide: ''20101104''
* SubduedSection: In the middle part of ''y''.
* SurrealMusicVideo: Almost every music video of iamamiwhoami.
* TheReveal: The video for ''t'' was the first time Jonna Lee's face appeared entirely free of makeup or obstruction.
* TheyHaveTheScent: The black dogs in "15.6.6.9.3.9.14.1.18.21.13.56155".
* UncommonTime: "u-2" is in 7/4 time. The remix of both parts of "u" by Khonnor suggests that "u-1" is also in 7/4, despite its apparent lack of a time signature.
* ViewersAreGeniuses: A working knowledge of mandrake root folklore (including the German novel ''[[http://en.wikipedia.org/wiki/Alraune Alraune]]'') helps to understand the Prelude and bounty series of videos. Each of ''bounty'' videos links to another user's video as a parallel, often requiring lateral thinking to get the connection between them.
** The lateral thinking trick was used again with "; john" and "clump". The semi-colon marks the differentiation between the rest of bounty and these two songs, and the metaphors from the previous 7 videos are really straightened out in these 2.
** The prelude series of videos introduced a riddle that was sent, in full, to [[http://newsroom.mtv.com/2010/03/05/iamamiwhoami-mail/ a journalist at MTV]]. Clues peppered the group's first 13 videos on Youtube. The solution was revealed during their streamed concert film ''IN CONCERT'', one full year after the riddle was put out into the wild. [[spoiler: Each of the six animals shown produces a sound similar to a letter in the word "bounty" (in order: goat braying, owl hooting, whale singing, bee buzzing, llama spitting and monkey crying.)
* VisibleBoomMic: Purposefully in shot early on during ''IN CONCERT'', but played straight towards the end.
* WhiteVoidRoom: The ending of ''kill''.
* [[WidgetSeries Weird Swedish Thing]]: One of the most prominent.
* WildHair: After being struck by lightning during ''play''.
* WorldOfSymbolism: The amount present within the series has led to a few EpilepticTrees.

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