http://static.tvtropes.org/pmwiki/pub/images/Helloproject_6398.png
[[caption-width:250:Hello! Project's logo.]]

Hello! Project is an umbrella term to refer to the [[AlwaysFemale female idols]] managed by Up-Front Agency and Tsunku. Major groups in the Project are Morning Musume (the flagship and longest running group), Berryz Koubou, C-ute, and S/mileage. Solo artists currently include Mano Erina, Kikkawa Yuu, and Kitahara Sayaka. There are also numerous sub-units and Hello! Pro Egg, a training program for young girls looking to become full-fledged idols under the Project. Each group has their own unique sound and members, with no two songs sounding the same.

The current line up's ages range from 10 to 24, with every kind of girl you could think of. A lot of them also do things outside of singing, such as acting, hosting TV shows, etc.

See the [[Characters/HelloProject character sheet]] for who's who, or [[http://en.wikipedia.org/wiki/Hello!_Project That Other Wiki]] for more information.

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'''Hello! Project provides examples of:'''

* AcCENTUponTheWrongSylLABle: Linlin, although she's Chinese.
* AdultsDressedAsChildren: One of the old Hello! Morning segments.
** In most cases it was more teenagers dressed a nursery school kids.
* AnimalReactionShot: The dramatic chipmunk clip was taken from a [[http://www.youtube.com/watch?v=p4KS9qzEi8A TV segment]] of Mini Moni and a prairie dog.
* AlbumFiller.
* AllJustADream: The video for Kono Chikyuu no Heiwa wo Honki de Negatterun da yo! and Kare to Issho ni Omise ga Shitai
* AlohaHawaii: The Alo-Hello! [=DVD=]s.
* AlwaysFemale: They are a female idol group after all.
* AllOfTheOtherReindeer: Morning Musume member Mitsui Aika stated that at first, she felt rather lonely as nobody talked to her.
* AnAesop: Mini Moni were put together to show "small people can do big things".
* AntiLoveSong: Many, Kanashimi Twilight is probably the best known example.
* AnimatedMusicVideo: Some of Mini Moni's [=PVs=]. Morning Musume's Yah! Ashitai. (Under the pseudonym Lili Moni)
* [[AttackOfThe50FootWhatever Attack of the 50-Foot Idol]]: The PV for Love Machine by Morning Musume, hilariously one of the people who is shown this size is Yaguchi Mari who is sometimes referred to as "The short one".
** The video for Kare to Issho ni Omise ga Shitai also had this with one of the members fighting a Godzilla {{expy}}, apparently with ThePowerOfLove.
* AudienceParticipationSong: Morning Musume's Aozora ga Itsumademo Tsuzuku You na Mirai de Are! amongst others.
* AuthorityInNameOnly: The Leaders and especially Sub-Leaders of groups sometimes act as peacekeepers if there's a falling out between members of their group and on game show appearances they may pick who competes if appropriate. However they are just The FaceOfTheBand, if that, in regards to the actual music.
* AwesomeButImpractical: Became an EnforcedTrope a few times when Ayaka had her "Chinese cafe" gimmick for her English lessons segment on Hello Morning she wore a tight Chinese style dress which looked great but she couldn't dance properly in when asked by Takahashi Ai or Tsuji Nozomi. Her attempts to do so anyway when bullied into it by the latter are a SugarWiki/{{Funny Moment|s}}.
* AwesomeMomentOfCrowning: When the Elder Club graduated Nakazawa Yuko, the very first leader of Morning Musume, passed on Leadership of Hello!Project to Takahashi Ai
** Morning Musume won the Japanese Record Award for Best New Artist.
* BadassAdorable: As stated below Konno Asami is a black belt in Karate.
** Ishikawa Rika once broke 12 concrete tiles with a single blow from her bare hands, sure it turned out they were especially designed to break, but when Takahashi Ai tried to do the same thing on another show she [[EpicFail failed miserably]] until she resorted to stamping on the stack instead.
* BadBoss: When ever a favourite member graduates suddenly or a [[TheScrappy unpopular girl]] is hired a certain section of the [[FanDumb fans]] usually accuses Tsunku since he is the person directly responsible for Hello Project (though he still answers to the [[TheManBehindTheMan company president]]).
* BareYourMidriff
* BavarianFireDrill: Used as a prank on Morning Musume during an episode of Utaban (they faked an actual fire with smoke and alarms going off), leads in to what is effectively a PublicServiceAnnouncement to make sure they and the viewer [[AndKnowingIsHalfTheBattle know what to do]] in the event an earthquake or other disaster.
* BeachEpisode: The making of [=DVDs=] for the girls' photobooks.
* BewareTheNiceOnes: Konno Asami has a Black Belt in Karate.
** Played closer to the trope description with Yaguchi Mari and Okamura Takashi with the latter repeatedly pushing the former's BerserkButton and getting an ArmourPiercingSlap for it.
* {{Bifauxnen}}: Yoshizawa Hitomi. She was at one point, at least.
* BigEater: Tsuji Nozomi and Kago Ai were pretty notorious examples when they were younger.
--> '''Tsuji Nozomi''' It's our role to eat the food, isn't it?
* BitchInSheepsClothing: Ishikawa Rika's Charmy character would quite often act like this, though it is a case of MeanCharacterNiceActor.
* BlatantLies: In Joshi Kashimashi Monogatari Takahashi Ai denies still having her Fukui accent ''in Fukui-Ben''
* BookDumb: Several of them, most notably Tsuji came dead last in one of the school test segments.
* BreakTheCutie: Kago Ai
** To the point KillTheCutie has been narrowly averted twice, see SelfHarm
* BrutalHonesty Tanaka Reina has [[http://www.youtube.com/watch?v=uwHkf65A6eI her moments.]]
** [=JunJun=] was pretty well known as being a straight talker, especially compared to Japanese norms of etiquette.
* ButWeUsedACondom: Tsuji Nozomi announced her pregnancy in May 2007. In one of the interviews, she said "we used a condom, but it broke."
* CallBack: In the original Joshi Kashimashi Monogatari and one of the Elder Club version Yaguchi Mari's part refers to the lyrics of Koi no Dance Site.
* TheCastShowoff: Kimura Ayaka and Mika Todd due to the fact Ayaka spent a large part of her childhood in Hawaii and Mika is an American both of them are Fluent in English as well as Japanese and both were given many opportunities to speak English in songs and on TV shows (Ayaka even hosted a "corner" on Hello Morning specifically due to this). Whenever Mini Moni were on Utaban Mika would usually tell them whatever news she had by impersonating a news report in English before translating it into Japanese.
** Takahashi Ai and Iida Kaori are both excellent dancers and were afforded many opportunities to do so outside of the usual [=PVs=], concerts and TV performances.
* CatchPhrase: "USO!" (Kusumi Koharu, Niigaki Risa), "Usa-chan peace~!"/"Yoshi! Kyou mo kawaii!" (Michishige Sayumi), "Bacchiri desu~", "W desu!" (W), "SEXY BEEEEEAAAAAM!" (Yaguchi Mari), "Mayuge BEEEEAAAAAM!" (Niigaki Risa), "HAAAAPPPYYYYY~"/"Gucha~"(Ishikawa Rika), "Yurushite nyan!" (Tsugunaga Momoko), [[http://www.youtube.com/watch?v=rploMAHUhkE "Matsuuuuura Aya deeeesu!"]] ([[CaptainObvious Matsuura Aya]] - it's the delivery more than the actual words that are notable in this case.)
* [[CantHoldHisLiquor Can't Hold Her Liquor]]: Iida Kaori, according to a parody version of "Love Machine" she did alongside Yasuda Kei.
* CharactersAsDevice: Chinese members Junjun and Linlin who only joined to break into the Chinese market.
** Before them Coconuts Musume was an attempt to do the same thing for the US.
* CoolBigSis: Most of the old-school Morning Musume members.
* CoolOldLady: Nakazawa Yuko. Okay, so she's not that old but there is a significant age difference compared to some other former members, for instance she is about 13 years older than Kago Ai.
* CoverVersion: ''Morning Musume'''s ''Chokkan 2'' single was originally an album track with a slightly different name. Producer Tsunku has covered various H!P songs. A lot of cover versions also appear as b-sides and album tracks.
** Joshi Kashimashi Monogatari has had about 7 covers using the same music and chorus but entirely rewritten verses in each version.
** Kamei Eri released an album comprised entirely of her covering HP songs.
** Also, Kusumi Koharu's "[[http://www.youtube.com/watch?v=ZBuDK88vWWw Koi kana]]" becomes Laura Vanamo's "[[http://www.youtube.com/watch?v=FMjZHGBJgmk Se tunne]]". That's not Japanese, that's Finnish!
** Not to mention the FOLK SONGS and Douyou Pops series...
** Singles that have been covers include:
*** Abe Natsumi: The Stress, Too Far Away ~Onna no Kokoro~.
*** Berryz Koubou: ''Dschinghis Khan''. Yes, that ''Music/DschinghisKhan''.
*** C-ute: Shochuu Omimai Moshiagemasu.
*** Matsuura Aya: Watarasebashi, the ''Naked Songs'' album.
*** Melon Kinenbi: Namida no Taiyou.
*** Morning Musume: Morning Musume no Hyokkori Hyoutanjima, Pepper Keibu, the ''Cover You'' album.
*** W: Actually, most of their discography.
*** S/mileage: Ever since their third major single, they have released a cover of an old H!P song as a b-side.
*** Viyuden: Nanni mo Iwazu ni I LOVE YOU.
** During Matsuura Aya's 2 Alo-Hello [=DVD=]s she does a "Aloha" acoustic version (with a ukulele accompaniment) of one of her songs. Though neither song was ever actually released as a CD.
*** In the drama Brementown Musicians Mika Todd and Tsuji Nozomi both sing versions of a song called "Kasa ga Nai".
* CrazyCulturalComparison: [[AlohaHawaii Coconuts Musume]] was formed and marketed as the group from Hawaii. Jun Jun and Lin Lin joined Morning Musume for much the same reason except they were aimed at the mainland Asian market.
* CrosscastRole: Happened a lot during Hello Morning Theatre skits due to the fact the cast was made entirely of girls, particularly to Yossey.
** Also happened in several [=PVs=].
* TheCutie: They're Idols,so all of them are either cute or beautiful but Michishige Sayumi probably fits the actual description of the trope the best.
** Ishikawa Rika also performed this trope too on and off, mainly on, especially when she was younger. It may be argued that Ishikawa (as Charmy) and Michishige are actually {{Kawaiiko}} and just think they're TheCutie.
*** Takahashi Ai, particularly in the segments of Haro Pro News where she dressed up in cute costumes like as a {{cat|Girl}}, which caused either a CutenessProximity or, in for masculine costumes such as a {{B|adassBiker}}iker, a HoYay reaction in co host Nakazawa Yuko that sometime lead to her seeming to be DistractedByTheSexy, and jealousy from Supercaster Charmy Ishikawa.
*** Kago Ai especially as she went on to suffer a BreakTheCutie that took her a few years to come back from.
*** Nakajima Saki
* DarkerAndEdgier: Yoshizawa Hitomi and Ishikawa Rika's latest project is a Punk Lolita styled JRock group called Hangry & Angry which is VERY dark compared to their work in Morning Musume. However it's not actually a part of Hello Project but they are still under the Up Front Works banner.
* ADayInTheLimelight: Konno Asami and Michishige Sayumi were only leads for one single. This has happened with other members, too.
* DeadpanSnarker: Iida Kaori, though sometimes she doesn't get the deadpan part right, she's also [[TallDarkAndSnarky rather tall]] and well qualified as a PungeonMaster.
** Nakazawa Yuko could also be very snarky
* DistractedByMyOwnSexy: According to Fujimoto Miki, among others, her [[VitriolicBestBuds best friend]] Matsuura Aya would quite often be distracted during conversations if she saw herself in a mirror or on a monitor. Aya admitted to it at least once.
-->'''Abe Natsumi''' You seem like the type of person that likes looking in mirrors.
-->'''Matsuura Aya''' [[SelfDeprecation Yes, I love it.]]
* EccentricMentor: Producer Tsunku, arguably. He's either that, or just simply crazy.
* EvolvingMusic: The [[UpToEleven many many]] versions of Joshi Kashimashi Monogatari.
* FamilyFeud: Kago's family.
* {{Fanservice}}: Photobooks which consist mainly of bikini shots.
** Also the [[FanserviceWithASmile cafe versions]] of Ayaka's English lessons.
*** The PlayboyBunny, and various others, Love Machine probably sets some kind of record for sheer density of fetishes.
* FetishFuel: [[InvokedTrope Invoked]] by Iida Kaori when she sees Kimura Ayaka wearing her Chinese dress for the first time.
-->'''Iida Kaori'''(after Ayaka has explained why she's wearing the dress) "I see, that's Okazumi's (the producer) fetish, right?"
* FootballFightSong: Morning Musume's Ganbare Nippon Soccer Fight!
** [[FootballFightSong Baseball Fight Song]]: C-ute's Koero! Rakuten Eagles, DEF DIVA's LET'S GO Rakuten Eagles and GAM's Daisuki Rakuten Eagles.
* FourGirlEnsemble: 4KIDS, Akagumi 4, Athena & Robbikerottsu, Country Musume ni Ishikawa Rika, DEF DIVA, Elegies, Melon Kinenbi, Mini Moni, Puripuri Pink, Sheki Dol, ShugoChara Egg!, Taiyou & Ciscomoon and Tanpopo 2nd gen, S/mileage before the addition of the submembers.
* ForeignCussWord On an episode of Hello! Morning, Morning Musume member Takahashi Ai said "oh sh** ", followed by "I want a kitty".
* FunWithAcronyms: GAM ('G'reat 'A'ya 'M'iki), Gomattou ('Go'to Maki 'Mat'suura Aya and Fuji'moto' Miki (''moto'' can also be read as ''tou''.)), SI☆NA ('S'uma, 'I'washima, 'N'akayama, 'A'be) and Nochiura Natsumi ('Go'to Maki (''go'' can be read as ''nochi''), Matsu'ura' Aya, Abe 'Natsumi').
* FunWithForeignLanguages: Engrish galore! There are others as well.
** Explored thoroughly with Coconuts Musume, as well as its two bilingual members Mika and Ayaka teaching random English phrases to other H!P singers. If the member in question was Kago Ai, Yaguchi Mari or Tsuji Nozomi, then HilarityEnsues
*** An episode of Sanma No Manma featuring Morning Musume turned into a discussion of what animals are called in Chinese.
--> '''Sanma''' What do you call cows in China.
--> '''Jun Jun''' Niu.
--> '''Sanma''' And horses?
--> '''Jun Jun and Lin Lin''' [[SugarWiki/FunnyMoments MA!]]
* GameShowAppearance: Satoda Mai and Yaguchi Mari. Frequently.
* GamerChick: Takahashi Ai (who has been seen with a pink - natch - Nintendo DS in at least one episode of Hello! Morning), Michishige Sayumi (whose proficiency at ''VideoGame/{{Tetris}}'' is listed among her special skills), Okai Chisato has made blog posts about playing video games.
** Yaguchi Mari has done an advertising campaign for Nintendo's Wii and DS, and also had a regular column in ''Famitsu'' magazine.
*** When they were having a tournament on VideoGame/DanceDanceRevolution most of the girls were scoring in the tens of thousands, except for the famously unathletic Kago Ai who [[CurbStompBattle won her round with a score in the millions]].
* GenkiGirl: Quite a few. Ogawa Makoto's status as one is even [[LampshadeHanging lampshaded]] in the first version of Joshi Kashimashi Monogatari.
* GenreBusting: Although lyrically there is a tendency towards Ballads, SillyLoveSongs or [[AntiLoveSong Breakup songs]] the styles of music have been as diverse as Big Band (Mr Moonlight - Ai No Big Band by Morning Musume), Rap (Get Up! Rapper by Salt 5) and Pop Punk (Aoi Sports Car No Otoko by Aoiro 7)
* GirlGroup
* GirlishPigtails: Several members have sported them over the years, particularly when they were younger but Michshige Sayumi has had them consistently through her run in Morning Musume.
* GreatestHitsAlbum: Morning Musume has ''four''. Berryz Koubou has 2, C-ute has one, then there are the Mega Bests and yearly Pucchi Bests...
* GratuitousEnglish: Lin Lin's "HI! BYE!" t-shirt in the video video for "3,2,1 Breaking Out" is just the tip of the AsianSpeekeeEngrish-filled iceberg.
* GroinAttack: On an episode of Utaban featuring Mini Moni [[http://www.youtube.com/watch?v=GX7DCKarbiI Kago Ai suddenly used one against Yaguchi Mari]] while simultaneously [[AssShove punching her in the backside]].
* HardDrinkingPartyGirl: There have been several instances where Yasuda Kei and especially Nakazawa Yuko are accused of being like this, usually met with an angry protest from Yuko.
-->'''Nakazawa Yuko''':You've never seen me like that!
* HiddenDepths: (though not well): Iida Kaori is a published poet and has had paintings exhibited.
** Abe Natsumi is interested in politics.
** Konno Asami is a black belt in Karate.
** [=LinLin=] plays guitar.
* HilariousOuttakes: [=GakiKame=] (Niigaki Risa and Kamei Eri) outtakes of their skits on Haromoni@.
* HotChickInABadassSuit: The [=PV=] for Mr Moonlight Ai no Big Band has ''three''.
** The Black Dance version Forever Love by C-ute has this, though some members are closer to BadassAdorable.
* HotterAndSexier: Morning Musume's Egao YES Nude, and then there is the PV for [[LesYay Melodies]] by GAM.
** The lyrics for Kimagure Princess.
** Berryz Kobo Ai no Dangan and Aa, Yo ga Akeru.
* HurricaneOfPuns: Where to begin...
** Cookies are weird.
* HypocriticalHumour: In the original version Joshi Kashimashi Monogatari Takahashi Ai denies still having a Fukui accent... [[BlatantLies in Fukui Dialect]].
* IdenticalStranger: [=RuRu=] of T&C Bomber and Kago Ai of Morning Musume look very alike, though usually the former is said to look like an older version of the latter, and more recent pictures of Kago really show that claim to be quite accurate.
* IdolSinger: Well...
* [[ChildrenAreInnocent Idols Are Innocent]]: ...is what the management would LIKE you to think.
** Averted by several songs such as Kimagure Princess and Egao Yes Nude.
* ImprobableHairstyle: Ohtani Masae.
* InnocentInnuendo: The fans twist everything.
* InnocentFanserviceGirl: Sayumi can act like this, but she knows what she's doing.
* IntentionallyAwkwardTitle: 99% of the names of EVERYTHING. ''Barely'' avoided with "Brainstorming", which very nearly saw release under the abbreviated name "Buresuto" (say it out loud.)
* IntergenerationalFriendship: Some of the older members are friends with the younger ones. Michishige Sayumi is the most prime example.
* JapanesePopMusic
* {{Jerkass}}: Fujimoto Miki. Also, Nakazawa Yuko.
** Okamura Takashi probably deserves a mention here too. Though obviously not a member due to being male, much of the comedy from segments he did along side H!P members comes from his acting like a {{Jerkass}}, espcially towards Yaguchi Mari but [[ArmorPiercingSlap she didn't always let him get away with it]].
* KansaiRegionalAccent: Nakazawa Yuko, Mitsui Aika, Kago Ai amongst others.
* KimonoFanservice: In the New Year shows the girls all wear Kimonos.
* LastChorusSlowDown
* LoopedLyrics
* MeddlingParents: Apparently some parents didn't want their daughters to become idols.
* {{Meganekko}}: H!P Egg Arai Manami and Melon Kinenbi member Murata Megumi used to wear glasses just for show.
** Fujimoto Miki wears glasses, seemingly they are reading glasses as she doesn't have them on all the time, but they appear in the PV for Joshi Kashimashi Monogatari.
** In the PV for Love Machine all the members are seen wearing glasses, also an fairly overt example of {{Fanservice}}, along with most other images in the PV. In the Studio PV for Love Machine, Yasuda Kei is wearing reading glasses.
** In Until the Bus comes Characters played by [[{{Dojikko}} Abe]] [[BadassBookworm Natsume]] and [[ScrewPolitenessImASenior Yasuda Kei]] Wear Glasses. Nakazawa Yuko sometimes wore them for her [[HotTeacher Sexy Teacher character]] but not for her [[FairCop Police officer]] role.
* {{Meido}}: Elder Club's 2008 Winter concert.
** Also one of the costumes Kimura Ayaka wore for her surprise English lessons segment on Hello Morning.
* MinorMajorCharacter: Some of the leaders weren't front girls, but they were the ones who held the groups together.
* MsFanservice: Once Matsuura Aya and Fujimoto Miki formed [[MeaningfulName GAM]] every costume was designed to show off their [[ShesGotLegs legs]].
** In one of Ayaka's English Lessons Iida Kaori (jokingly) says she'd like to go to the beach wearing a [[{{Stripperiffic}} see through bikini]]. In another Yaguchi Mari suggests she [[VaporWear wouldn't bother with a bikini]] at all.
** Michishige Sayumi likes to portray herself as an InnocentFanserviceGirl, but she's not fooling anyone.
* MulticoloredHair: Some of Ohtani Masae's hairstyles.
* NeverGotToSayGoodbye: Country Musume member Yanagihara Hiromi died in a car crash. Several members also left unexpectedly.
* NewSoundAlbum: Morning Musume tends to swing back and forth from bubble gum pop to more mature music depending on how old the members of the group are.
** Several former members have made albums outside the bubblegum J Pop that Hello! Project is famous for. Kago Ai and Mika Todd both made solo Jazz albums, Ishikawa Rika and Yoshizawa Hitomi front a DarkerAndEdgier pop punk group called Hangry & Angry and Goto Maki's solo albums, though still pop, are much HotterAndSexier than her work in HelloProject groups.
* NoSenseOfPersonalSpace: Nakazawa Yuko was well known for embarrassing the other members of Morning Musume by kissing them unexpectedly(especially [[http://www.youtube.com/watch?v=Z0mSocYDUKo Abe]] [[http://www.youtube.com/watch?v=qnC62l2H7G8 Natsumi)]], though it's not so much that she doesn't have a sense of personal space, it's more that she [[{{Jerkass}} doesn't care]]. Michishige Sayumi also had a habit of doing this to Takahashi Ai during concerts.
* OdangoHair: While they were in Mini Moni Yaguchi Mari, Kago Ai and Tsuji Nozomi all wore their hair like this. Tsuji wore hers with twintails the others had them without.
** During some of Ayaka's English lesson segments she had a "Chinese Cafe" where she wore a Chinese style dress and had OdangoHair.
* OlderThanTheyLook: Don't remind [[BerserkButton Nakazawa Yuko that she's getting close to 40]]!
* OneHeadTaller: A few members, notably Yoshizawa Hitomi and Iida Kaori, tend to stand out amongst the short statures of the rest of the group, especially compared to the likes of Yaguchi Mari. Currently, Junjun has more than 16 centimetres (roughly 6 inches) on Tanaka Reina.
** Kumai Yurina of Berryz Koubou towers over the majority of Hello! Project with a height of 176cm. Or is it 178? She's freakishly tall for a teenage Japanese girl, let's just leave it at that.
** Volleyball player and Olympian Obayashi Motoko who is 182cm released a single under the name "Deka Moni" (Huge Moni). While not officially under Hello Project, the single was produced by Tsunku and included a cover of Mini Moni's Jankenpyon.
** Inverted by Mini Moni (Yaguchi Mari, Kago Ai, Tsuji Nozomi and Mika Todd, then Takahashi Ai replaced Yaguchi when she left) their gimmick was that they were all no more than 150cm (about 4ft 11 inches) tall when the group first came together.
* OneLetterName: W. Also known (fortunately) as Double You.
* {{Otaku}}: Hardcore {{Fanboy}}s, called ''wota'', collect special edition [=CDs=] and merchandising (photobooks, calendars, etc.), and try to go to as many concerts and "handshake events" as possible. At concerts they wave glowsticks or perform elaborate cheering and dancing routines called [[http://en.wikipedia.org/wiki/Wotagei wotagei]].
** Tenshin Mukai is a comedian who sometimes shows up on variety shows that Yaguchi Mari is on acting as an [[StalkerWithACrush obsessive]] {{otaku}}.
* OverlyLongName: One of the subgroups is ''Morning Musume Tanjou 10nen Kinentai (lit. Morning Musume 10 year Celebration Group)''. There's also ''Athena & Robikerottsu'' and ''Taiyou to Ciscomoon'' (later changed to ''T&C BOMBER'')
** The first A-side for Ai's last single: Kono Chikyuu no Heiwa no Honki de Negatterun da yo! (I'm Really Hoping for Peace on Earth!)
** S/mileage's Onaji Jikyuu de Hataraku Tomodachi no Bijin Mama.
* PimpedOutDress: Concerts and MusicVideos
** PrettyInMink: Iida Kaori plays it very straight in the PV for "I WISH" where she wears a fur coat, some of the costumes in the [=PV=] for Renai Revolution 21 are also fur lined. Yasuda Kei's includes a [[NiceHat furry stetson]].
*** NiceHat: In addition to Renai Revolution 21 there was some attractive haberdashery on display in the videos for Koi No Dance Site and Kimagure Princess.
* PlayboyBunny: ''Viyuden'''s ''Aisucream to My Purin''.
* PreciousPuppies: The video for "Hey Mirai" by Morning Musume.
* PungeonMaster: Iida Kaori, Maeda Yuuka.
** In Kaori's case at least, they're usually [[JustForPun pretty bad]].
* RagsToRoyalty: Nearly everyone.
* RubberFace: Niigaki Risa.
* RuleThirtyFour: In the Japanese fandom anyway.
* TheRunnerUpTakesItAll: In 1997 Tsunku ran a competition to find a new rock vocalist that was won by Heike Michiyo, he later decided to create an all girl group made up of the five runners up and challenged them to sell 50000 copies of their first single with only five promotional events, they managed it in four and Morning Musume went on to be incredibly successful.
* SailorFuku: Matsuura Aya wears one in the video for LOVE Namida Iro.
* ScreamsLikeALittleGirl: Granted, half of them ARE little girls, but still...
** Subverted by Takahashi Ai- when surprised, [[http://www.youtube.com/watch?v=Q1fgccqW13s she screams in a low voice]].
* ScrewPolitenessImASenior!: Used comically by Yasuda Kei's Granny character in the "Until the Bus Comes" part of Hello Morning Theatre
* SeasonFinale: Hello! Morning. Also, most members and some units get graduation concerts.
* SelfHarm: Kago Ai, after being fired from Hello! Project by Up-Front Agency for being photographed smoking having already being suspended for it a year earlier, suffered from severe depression and started cutting herself. She has even admitted to having suicidal thoughts. She has since recovered, in addition to making a comeback as a musician and actress. Unfortunately as of September 2011, Kago Ai has once again attempted to slit her wrists and has been put on suicide watch.
* ShesGotLegs: Matsuura Aya and Fujimoto Miki a.k.a [[MeaningfulName GAM]]. Also Iida Kaori on occasion.
* ShipSinking: Shippers for Matsuura Aya and Fujimoto Miki got sunk when Miki got married.
* ShrinkingViolet: Yasuda Kei used to be a frequent victim of this. After she graduated, Ogawa Makoto took her place.
* SillyLoveSongs: A lot of them.
* SingerNamedrop: Morning Musume do it near the end of "Love Machine".
* SmokingIsCool: Kago thought it was.
* SpellingSong: Mini Moni's Kazoue Uta is about counting in the bath in Japanese and English.
** The same song had a Date version.
*** Mini Moni also had a song that listed all the Japanese Prefectures and their respective Capitals- in fact Mini Moni's songs were aimed at young children, so many had an educational message of some kind. This was more important during their stage shows.
* SpellMyNameWithAnS: Most of the Coconuts Musume members were from Hawaii, therefore they had English names (April, Danielle, Lehua). There's also Viyuden (or Biyuden, Viyuuden, Biyuuden, v-u-den, etc). Junjun and Linlin are nicknamed as such because the management thought it would be too hard for fans to pronounce. Li Chun became Junjun and Qian Lin became Linlin.
* StageNames: Tsunku's real name is Terada Mitsuo. Li Chun and Qian Lin are Junjun and Linlin respectively, Honda Ruru was [=RuRu=], and Miyoshi Chinatsu's real name is Tani Rumiko. Tsuji Nozomi changed her surname to Sugiura upon marriage, but she has stated that she will continue to use Tsuji. Similarly, Iida Kaori has continued to use her maiden name professionally. Ice [=CreaMusume=]'s names are all nicknames.
* StalkerWithACrush: Tenshin Mukai appears as this on variety shows acting like this towards Yaguchi Mari, which in one case culminated in a prank where Mari found herself AloneWithThePsycho while trapped in a StalkerShrine.
* StrictlyFormula: While each group's songs are very diverse in sound and vocals they usually all follow the Verse/Chorus/Verse/Chorus/Interlude Of Music/Repetition Of Last Chorus formula
* TabloidMelodrama: Every day is FRIDAY.
* {{Talkative Loon}}s: Half of them.
* ThirdPersonPerson and VerbalTic: [[NotAllowedToGrowUp 20-year-old]] Tanaka Reina usually refers to herself in third person (actually a common practice in Japanese culture), and occasionally splices her given name into everyday phrases, with results like "Ganbareina!", "Otsukareina!" and "Shitsureina!".
* TokenMiniMoe: Not so token, most members of the major groups début at around 13 years old, some of the Eggs started at 10.
* TokenMinority: The Chinese (and half-Chinese) members, the Koreans (Jang Dayon and Shimmin) and Coconuts Musume (all American, save for Ayaka).
* {{Tomboy}}: A few. Most notable is Yoshizawa Hitomi, who really played this up- in some Okajo segments she was even referred to as 'top boy' (Rika was top girl, see {{Shipping}}).
** TomboyAndGirlyGirl: Any {{shipping}} with Yossi tends to pair her with a very feminine girl like her best friend Rika.
* TookALevelInBadass: Michishige Sayumi of Morning Musume on an episode of Music Fighter.
* TranslatedCoverVersion: Morning Musume's "Summer Night Town" was covered by Coconuts Musume in English.
** Ice Creamusume redid a few Morning Musume songs in Chinese.
** Kusumi Koharu's Koi Kana was covered in Finnish.
* TrillingRs: Shabondama by Morning Musume.
* UpToEleven: At one time Morning Musume had 15 members, and various Shuffle groups have had 11 or more members.
* VitriolicBestBuds: [[{{Jerkass}} Fujimoto Miki]] towards Matsuura Aya: [[http://www.youtube.com/watch?v=56mAwwryTnA observe.]] However it really went both ways and they are actually best friends. Similarly Yoshizawa Hitomi and Ogawa Makoto and Yaguchi Mari and Ishikawa Rika teased one another quite harshly at times.
** Except for the first version the lyrics of Joshi Kashimashi Monogatari sometimes have an element of this as each verse from version 2 on is sung by the person it's about with other members of the group chiming in at the end.
* VocalTagTeam: "Joshi Kashimashi Monogatari," and many more. Special mention should be made of the track "[[http://projecthello.com/momusu/why.html Why]]" on ''3rd -LOVE Paradise-,'' in which the lead vocal changes ''every syllable.''
* WhyDidItHaveToBeSnakes: Yoshizawa Hitomi has a phobia of snakes.
** [[WhyDidItHaveToBeSnakes Why did it have to be reptiles?]]: Yaguchi Mari is not a fan.
** [[WhyDidItHaveToBeSnakes Why did it have to be birds?]] Ishikawa Rika is afraid of birds and feathers.
** [[WhyDidItHaveToBeSnakes Why did it have to be bananas?]] Nakazawa Yuko hates them.
** [[WhyDidItHaveToBeSnakes Why did it have to be balloons?]] Iida Kaori really doesn't like them, especially [[EarthShatteringKaboom when they pop]].
* [[WidgetSeries Weird Japanese Thing]]: As far as the majority of people outside Japan are concerned.
* WouldHitAGirl: As noted above, Iida Kaori found herself on the receiving end of this trope, especially when Morning Musume appeared on Utaban.
** Okamura Takashi also invoked this against Yaguchi Mari, but unlike Iida she was willing to hit back.
* ZettaiRyouiki: Most grades, particularly C and B, are in evidence in the PV for Kanashimi Twilight.
** Iida Kaori in Mr Moonlight hits A grade with her LittleBlackDress and stockings combo.
** In the Resonant Blue PV from Morning Musume 4 out of the 9 members are showing A grade ZettaiRyouiki, the rest are wearing trousers.
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